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• Everything You Need to Know About Monitoring Oracle GoldenGate

  - by Irem Radzik

  By Joe deBuzna Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";} Having over 16 years of database replication experience with 6 of those split between complex Oracle GoldenGate installations across three continents and researching monitoring requirements for both GoldenGate core replication and the GoldenGate monitoring GUIs, I've seen GoldenGate used and monitored in every way conceivable. And definite patterns have emerged. Next week at OpenWorld, on Tuesday Oct 2nd at 5pm please come by to Mascone West-3005 for "Everything you need to know about Monitoring Oracle GoldenGate"session to hear me discuss how GoldenGate customers are monitoring their implementations today, common methods and tricks, what's new in the GUIs, and a what's on the roadmap ahead. As you may have seen in previous blog posts and in our launch webcast we have now Plug-in for Oracle Enterprise Manager in addition to the new Oracle GoldenGate Monitor product. For those of you who won't be at OpenWorld, please check out our Management Pack for Oracle GoldenGate data sheet and Oracle GoldenGate 11gR2 New Features white paper to learn more about the new Oracle GoldenGate 11gR2 release. In this latest release we also have enhanced conflict detection and resolution. It is a cornerstone of any Active-Active database replication solution. And in the latest release we just took ours to the next level with built in optimized resolution routines (no more dependency on sqlexec!). At OpenWorld we have a session CON8557 - Best Practice for Conflict Detection & resolution 3:30-4:30 on Wed Oct 3rd at Mascone West- 3005. Oracle Development Manager Bharath Aleti and I will highlight the most commonly used options and best practices gained from our interaction with numerous customers and consultants. Hope you can join us next week. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";}

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• Apps UX Unveils New Face of Fusion at OpenWorld 2012

  - by Kathy.Miedema

  By Kathy Miedema, Oracle Applications User Experience The Oracle Applications User Experience (UX) team is getting ready to unveil the new face of Oracle Fusion Applications at Oracle OpenWorld 2012 in San Francisco next week. Photos by Martin Taylor, Oracle Applications User ExperienceJeremy Ashley, Vice President of Oracle Applications User Experience, shows the new face of Fusion Applications to a group of trainers at Oracle’s headquarters in Redwood Shores, Calif. Our team spent the past 6 months working on this project, which embraces simplicity with a modern, productive user experience that aims to help our applications customers rapidly scale deployment of essential self-service tasks and speed adoption by users who need quick access to do quick-entry tasks. We have spent the week before OpenWorld at Oracle headquarters in Redwood Shores, conducting training sessions with Fusion UX Advocates (FXA), Oracle UX Sales Ambassadors (SAMBA), and members of the Oracle Usability Advisory Board (OUAB). We showed the new face of Fusion to customers, partners, ACE Directors, and people from our own sales organization. Next week during OpenWorld, they will be showing demos alongside our team members. To find them, look for the Usable Apps t-shirt, with this artwork: You can also get a look at the new face of Fusion during OpenWorld at the following sessions and demopods: GEN9433 - General Session: Oracle Fusion Applications—Overview, Strategy, and Roadmap Presenter: Chris Leone, Senior Vice President, Oracle Monday, Oct. 1, 10:45 a.m. – 11:45 a.m. in Moscone West 2002/2004 AND Wednesday, Oct. 3, 10:1 a.m. – 11:15 a.m. in Moscone West 2002/2004 CON9407 - Oracle Fusion Customer Relationship Management: Overview/Strategy/Customer Experiences/Roadmap Presenter: Anthony Lye, Senior Vice President, Oracle Monday, Oct. 1, 3:15 – 4:15 p.m. in Moscone West 2008 CON9438 - Oracle Fusion Applications: Transforming Insight into Action Presenters: Jeremy Ashley, Vice President Applications User Experience, Oracle; Katie Candland, Director Applications User Experience, Oracle; Basheer Khan, founder and CEO of Innowave Technology, an Oracle ACE Director for both Fusion Middleware and Applications, and a Fusion UX Advocate Tuesday, Oct. 2, 10:15 a.m. - 11:15 a.m. in Moscone West 2007 CON9467 - Oracle’s Roadmap to a Simple, Modern User Experience Presenter: Jeremy Ashley, Vice President Applications User Experience, Oracle Wednesday, Oct. 3, 3:30 p.m. - 4:30 p.m. in Moscone West 3002/3004 On the demogrounds: Come to the Apps UX pods for a look at enterprise applications on mobile devices such as smart phones and the iPad, and stay for a demo of the new face of Oracle Fusion Applications. Our demopods will also feature some of the cutting-edge tools in Oracle’s arsenal of usability evaluation methods. The Exhibition Hall at Oracle OpenWorld 2012 will be open Monday through Wednesday, Oct. 1-3. The demogrounds for Oracle Applications are located on the lower level of Moscone West in San Francisco. Hours for the Exhibition Hall are: · Monday, 10 a.m. to 6 p.m. · Tuesday, 9:45 a.m. to 6 p.m. · Wednesday, 9:45 a.m. to 4 p.m.

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• Release 17 is here!

  - by Cheryl

  Our training development team has been busy updating courses to keep pace with the new release of CRM On Demand. Release 17 is here! And I heard recently that it's one of our biggest releases ever. A lot of new features and functionality for you to take advantage of - too much for me to cover in this blog post. But, I thought I'd tell you about a few of my favorites - be sure to take a look at the What's New in Release 17 recording to see the full list, though...because I'm only going to touch on a few. Create your own look - okay, I'm starting with the fun stuff. But, there is a new customizable themes feature so that you can change the look of the application; colors, logo, the shape of the tabs. And it's really easy. There's also a whole new library of ready-made themes for you to pick from if you just want to go with one of those. Use this new feature to match the look of your company logo and color scheme. Or blaze new trails. You can create the look for the whole company, or a different look for each CRM On Demand role. This might especially come in handy if you're using the Partner Relationship Management (PRM) capabilities of CRM On Demand - you can create themes for your partner-facing roles to provide branded partner portals. Speaking of PRM - there are enhancements in this release to help companies better manage their partner relationships. A new Deal Registration object, which is separate from the Opportunity record, and better Special Pricing Request and Marketing Development Fund Request processes, give a lot more flexibility in how companies can build and manage their relationships with partners. Some new options for Forecasts in in Release 17, too. You can now have more than one type of forecast generated each forecast period. For example, you might need to see a forecast of the total opportunity revenue for your sales team, as well as on that breaks down revenue by product. The forecast definition now lets you do that. Other options allow you to make submitting forecasts easier, split opportunity revenue across the team and forecast that split appropriately. And - look for the new Forecast subject area in Answers, for building custom forecast reports. Ever wish you could use Workflow Rules to automatically reassign leads if they haven't been followed up on...or to email a manager if the status of a service request isn't changed after a specified period of time? Then check out the new Wait action for workflows. I think you'll be happy. Ok, enough for today. There is a lot to Release 17 that I didn't mention - a lot has been added for our Life Science industry edition, some new data visibility options, a new Data Loader tool, and more. Stay tuned for more blog posts about these and other Release 17 features in the coming weeks. In the meantime, don't forget about all of the resources we have for you to learn more (see my Learning About Release 17 blog post for details).

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• Use Your Favorite Wallpapers in Windows 7 Starter Edition

  - by Asian Angel

  If you have Windows 7 Starter Edition installed on your netbook, the default wallpaper can get old. If you are tired of looking at the default wallpaper, then join us today as we look at changing it with Oceanis Change Background Windows 7. Special Notes This information is quoted directly from the website and needs to be kept in mind when using Oceanis Change Background Windows 7: If the Oceanis Change Background Windows 7 program no longer works properly after installing some Windows Updates, then uninstall and reinstall the Oceanis Change Background Windows 7 program to have it run properly again. If you ever do an in-place upgrade to another higher level edition of Windows 7 in the future, then be sure to uninstall this Oceanis Change Background Windows 7 program first to avoid incompatibility issues with it in the new edition of Windows 7. It was designed to only work in Windows 7 Starter edition. Before There it is…the default wallpaper everyone with the Starter Edition gets stuck with. Some people may not mind it, but if you are one of the people who really wants something different then get ready to rejoice. After The install file for Oceanis is contained in a zip file so you will need to unzip it to get started. The install process is quick and simple but you will need to do a system restart afterwards. Once you have restarted your computer this is what your screen will look like…do not panic and think that this is all there is to it. This is just the Starter Screen and can be easily changed… Note: Oceanis will auto-start with Windows each time. Using either the Desktop Icon or the Start Menu Entry, open up the Oceanis Main Window. You will see the set of four default wallpapers shown here. At this point the best thing to do is browse for the appropriate folder where you have all of those wonderful new wallpapers just waiting to be used. Note: We found Stretch to be the best Picture Position setting on our system. For our example we had three ready and waiting. We decided to try out the Wallpaper Slideshow feature first. We chose a time frame and saved our changes. Here are our three wallpapers as they switched through. This can be much more interesting than the default wallpaper. There was only one quirk that we encountered while using the Slideshow Setting. On occasion if we minimized a non-maximized window there would be a leftover partial image in place of the window. Our suggestion? Go with one wallpaper at a time and the settings shown below. These are the settings that we had terrific luck with…Only one picture selected, Picture Position = Stretch, & Change Picture Every = Every Day. Using these settings, the Starter Edition acted just like any of the other editions with regard to wallpaper management. Conclusion If you have grown tired of looking at the default wallpaper in Windows 7 Starter Edition then you will certainly appreciate what Oceanis Change Background Windows 7 can do to fix that problem. For more ways to customize your Windows 7 Started Edition, be sure to to check out how to personalize Windows 7 Starter. Links Download Oceanis Change Background Windows 7 Similar Articles Productive Geek Tips Windows 7 Welcome Screen Taking Forever? Here’s the Fix (Maybe)Awesome Desktop Wallpapers: The Windows 7 EditionHow To Customize Wallpaper in Windows 7 Starter EditionDesktop Fun: Starship Theme WallpapersDesktop Fun: Underwater Theme Wallpapers TouchFreeze Alternative in AutoHotkey The Icy Undertow Desktop Windows Home Server – Backup to LAN The Clear & Clean Desktop Use This Bookmarklet to Easily Get Albums Use AutoHotkey to Assign a Hotkey to a Specific Window Latest Software Reviews Tinyhacker Random Tips Acronis Online Backup DVDFab 6 Revo Uninstaller Pro Registry Mechanic 9 for Windows Vista style sidebar for Windows 7 Create Nice Charts With These Web Based Tools Track Daily Goals With 42Goals Video Toolbox is a Superb Online Video Editor Fun with 47 charts and graphs Tomorrow is Mother’s Day

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• How can I thoroughly evaluate a prospective employer?

  - by glenviewjeff

  We hear much about code smells, test smells, and even project smells, but I have heard no discussion about employer "smells" outside of the Joel Test. After much frustration working for employers with a bouquet of unpleasant corporate-culture odors, I believe it's time for me to actively seek a more mature development environment. I've started assembling a list of questions to help vet employers by identifying issues during a job interview, and am looking for additional ideas. I suppose this list could easily be modified by an employer to vet an employee as well, but please answer from the interviewee's perspective. I think it would be important to ask many of these questions of multiple people to find out if consistent answers are given. For the most part, I tried to put the questions in each section in the order they could be asked. An undesired answer to an early question will often make follow-ups moot. Values What constitutes "well-written" software? What attributes does a good developer have? Same question for manager. Process Do you have a development process? How rigorously do you follow it? How do you decide how much process to apply to each project? Describe a typical project lifecycle. Ask the following if they don't come up otherwise: Waterfall/iterative: How much time is spent in upfront requirements gathering? upfront design? Testing Who develops tests (developers or separate test engineers?) When are they developed? When are the tests executed? How long do they take to execute? What makes a good test? How do you know you've tested enough? What percentage of code is tested? Review What is the review process like? What percentage of code is reviewed? Design? How frequently can I expect to participate as code/design reviewer/reviewee? What are the criteria applied to review and where do the criteria come from? Improvement What new tools and techniques have you evaluated or deployed in the past year? What training courses have your employees been given in the past year? What will I be doing for the first six months in your company (hinting at what kind of organized mentorship/training has been thought through, if any) What changes to your development process have been made in the past year? How do you improve and learn from your mistakes as an organization? What was your organizations biggest mistake in the past year, and how was it addressed? What feedback have you given to management lately? Was it implemented? If not, why? How does your company use "best practices?" How do you seek them out from the outside or within, and how do you share them with each other? Ethics Tell me about an ethical problem you or your employees experienced recently and how was it resolved? Do you use open-source software? What open-source contributions have you made? Follow-Ups I liked what @jim-leonardo said on this Stack Overflow question: Really a thing to ask yourself: "Does this person seem like they are trying to recruit me and make me interested?" I think this is one of the most important bits. If they seem to be taking the attitude that the only one being interviewed is you, then they probably will treat you poorly. Good interviewers understand they have to sell the position as much as the candidate needs to sell themselves. @SethP added: Glassdoor.com is a good web site for researching potential employers. It contains information about how specific companies conduct interviews...

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• What Counts For a DBA: Imagination

  - by drsql

  "Imagination…One little spark, of inspiration… is at the heart, of all creation." – From the song "One Little Spark", by the Sherman Brothers I have a confession to make. Despite my great enthusiasm for databases and programming, it occurs to me that every database system I've ever worked on has been, in terms of its inputs and outputs, downright dull. Most have been glorified e-spreadsheets, many replacing manual systems built on actual spreadsheets. I've created a lot of database-driven software whose main job was to "count stuff"; phone calls, web visitors, payments, donations, pieces of equipment and so on. Sometimes, instead of counting stuff, the database recorded values from other stuff, such as data from sensors or networking devices. Yee hah! So how do we, as DBAs, maintain high standards and high spirits when we realize that so much of our work would fail to raise the pulse of even the most easily excitable soul? The answer lies in our imagination. To understand what I mean by this, consider a role that, in terms of its output, offers an extreme counterpoint to that of the DBA: the Disney Imagineer. Their job is to design Disney's Theme Parks, of which I'm a huge fan. To me this has always seemed like a fascinating and exciting job. What must an Imagineer do, every day, to inspire the feats of creativity that are so clearly evident in those spectacular rides and shows? Here, if ever there was one, is a role where "dull moments" must be rare indeed, surely? I wanted to find out, and so parted with a considerable sum of money for my wife and I to have lunch with one; I reasoned that if I found one small way to apply their secrets to my own career, it would be money well spent. Early in the conversation with our Imagineer (Cindy Cote), the job did indeed sound magical. However, as talk turned to management meetings, budget-wrangling and insane deadlines, I came to the strange realization that, in fact, her job was a lot more like mine than I would ever have guessed. Much like databases, all those spectacular Disney rides bring with them a vast array of complex plumbing, lighting, safety features, and all manner of other "boring bits", kept well out of sight of the end user, but vital for creating the desired experience; and, of course, it is these "boring bits" that take up much of the Imagineer's time. Naturally, there is still a vital part of their job that is spent testing out new ideas, putting themselves in the place of a park visitor, from a 9-year-old boy to a 90-year-old grandmother, and trying to imagine what experiences they'd like to have. It is these small, but vital, sparks of imagination and creativity that have the biggest impact. The real feat of a successful Imagineer is clearly to never to lose sight of this fact, in among all the rote tasks. It is the same for a DBA. Not matter how seemingly dull is the task at hand, try to put yourself in the shoes of the end user, and imagine how your input will affect the experience he or she will have with the database you're building, and how that may affect the world beyond the bits stored in your database. Then, despite the inevitable rush to be "done", find time to go the extra mile and hone the design so that it delivers something as close to that imagined experience as you can get. OK, our output still can't and won't reach the same spectacular heights as the "Journey into The Imagination" ride at EPCOT Theme Park in Orlando, where I first heard "One Little Spark". However, our imaginative sparks and efforts can, and will, make a difference to the user who now feels slightly more at home with a database application, or to the manager holding a report presented with enough clarity to drive an interesting decision or two. They are small victories, but worth having, and appreciated, or at least that's how I imagine it.

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• XML DB Content Connector unable to accept binary content due to Invalid argument(s) in call oracle.sql.BLOB.setBinaryStream(0L)

  - by sthieme

  Dear Readers, I am working on implementing a custom Document Management System using the Oracle XML DB Content Connector. See the following documentation link for details Oracle XML DB Developer's Guide 11g Release 2 (11.2)Chapter 31 Using Oracle XML DB Content Connectorhttp://docs.oracle.com/cd/E11882_01/appdev.112/e23094/xdb_jcr.htm especially the following example gave me some trouble to run it successfully Sample Code to Upload Filehttp://docs.oracle.com/cd/E11882_01/appdev.112/e23094/xdb_jcr.htm#ADXDB5627 I had already succeeded to set some of the properties successfully, i.e. jcr:encoding, jcr:mimeType, ojcr:displayName and ojcr:language. However setting the jcr:data property as described in the example failed consistently, both with the documented input FileStream or with a fixed string. contentNode.setProperty("jcr:data", "mystringvalue"); After some research I found the following Support Note which describes the cause for the issue in the JDBC driver version 11.2.0.1. Error "ORA-17068: Invalid argument(s) in call" Using Method setBinaryStream(0L) in JDBC 11.2.0.1 (Doc ID 1234235.1)https://support.oracle.com/epmos/faces/DocContentDisplay?id=1234235.1It can easily be solved by upgrading to JDBC 11.2.0.2 or worked around using the following property setting: java -Doracle.jdbc.LobStreamPosStandardCompliant=false ... Kind regards,Stefan C:\Oracle\Database\product\11.2.0\dbhome_1>java -Doracle.jdbc.LobStreamPosStandardCompliant=false UploadFile jdbc:oracle:oci:@localhost:1522:orcl XDB welcome1 /public MyFile.txt text/plain 19.08.2014 11:50:26 oracle.jcr.impl.OracleRepositoryImpl login INFO: JCR repository descriptors: query.xpath.pos.index = true option.versioning.supported = false jcr.repository.version = 11.1.0.0.0 option.observation.supported = false option.locking.supported = false oracle.jcr.framework.version = 11.1.0.0.0 query.xpath.doc.order = false jcr.specification.version = 1.0 jcr.repository.vendor = Oracle option.query.sql.supported = false jcr.specification.name = Content Repository for Java Technology API level.2.supported = true level.1.supported = true jcr.repository.name = XML DB Content Connector jcr.repository.vendor.url = http://www.oracle.com oracle.jcr.persistenceManagerFactory = oracle.jcr.impl.xdb.XDBPersistenceManagerFactory option.transactions.supported = false 19.08.2014 11:50:26 oracle.jcr.impl.OracleRepositoryImpl login INFO: Session Session-1 connected for user id XDB 19.08.2014 11:50:27 oracle.jcr.impl.OracleSessionImpl logout INFO: Session-1: logout instead of C:\Oracle\Database\product\11.2.0\dbhome_1>java UploadFile jdbc:oracle:oci:@localhost:1522:orcl XDB welcome1 /public MyFile.txt text/plain 19.08.2014 10:56:39 oracle.jcr.impl.OracleRepositoryImpl login INFO: JCR repository descriptors: query.xpath.pos.index = true option.versioning.supported = false jcr.repository.version = 11.1.0.0.0 option.observation.supported = false option.locking.supported = false oracle.jcr.framework.version = 11.1.0.0.0 query.xpath.doc.order = false jcr.specification.version = 1.0 jcr.repository.vendor = Oracle option.query.sql.supported = false jcr.specification.name = Content Repository for Java Technology API level.2.supported = true level.1.supported = true jcr.repository.name = XML DB Content Connector jcr.repository.vendor.url = http://www.oracle.com oracle.jcr.persistenceManagerFactory = oracle.jcr.impl.xdb.XDBPersistenceManagerFactory option.transactions.supported = false 19.08.2014 10:56:39 oracle.jcr.impl.OracleRepositoryImpl login INFO: Session Session-1 connected for user id XDB Exception in thread "main" javax.jcr.RepositoryException: Unable to accept binary content at oracle.jcr.impl.ExceptionFactory.repository(ExceptionFactory.java:142) at oracle.jcr.impl.ExceptionFactory.otherwiseFailed(ExceptionFactory.java:98) at oracle.jcr.impl.xdb.XDBPersistenceManager.acceptBinaryStream(XDBPersistenceManager.java:1421) at oracle.jcr.impl.xdb.XDBResource.setContent(XDBResource.java:898) at oracle.jcr.impl.ContentNode.setProperty(ContentNode.java:472) at oracle.jcr.impl.OracleNode.setProperty(OracleNode.java:1439) at oracle.jcr.impl.OracleNode.setProperty(OracleNode.java:460) at UploadFile.main(UploadFile.java:54) Caused by: java.sql.SQLException: Invalid argument(s) in call at oracle.jdbc.driver.T2CConnection.newOutputStream(T2CConnection.java:2392) at oracle.sql.BLOB.setBinaryStream(BLOB.java:893) at oracle.jcr.impl.xdb.XDBPersistenceManager.acceptBinaryStream(XDBPersistenceManager.java:1393) ... 5 more

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• The All New Hotmail Looks Very Impressive [Video Tour]

  - by Gopinath

  With loads of new new features being introduced into GMail every now and then, Microsoft can’t sit and relax any more. Microsoft realized this and worked hard to introduce really impressive features in upcoming version of Windows Live Hotmail that was previewed couple of days ago. Most of the new features announced in the upcoming version are focusing on the important need of email users – de-clutter the mail box and effectively manage email over load easily. Here is the list highlight of new features New Features Sweep away clutter – This is the most impressive in the set of new features. It allows you to manage email overload. If you’ve subscribed to a newsletter but decided to not to allow it into your inbox, you can activate the sweep feature to move all the messages of the newsletter in to a folder other than your inbox. This may sound similar to filters option in GMail but the workflow is very easy in Hotmail. Quickly find message – Easy to use options are provided to see mails in separate views likes mails from contacts, social networking mail, mails from e-mail subscription services, etc. Now it’s easy to prioritize email checking like how you wish to. I prefer to check mails from my contacts first, then social networking messages and then the newsletter subscriptions. Improved spam detection – The span detection rules are tightened for better spam protection and also hotmail learns from user actions to effectively catch spam No more mail box storage restrictions – With a smart decision of Microsoft, users  no longer need to worry about the storage restrictions of their mail box – large attachments of hotmail can be stored in Windows Live SkyDrive. With Hotmail, we’ve combined the simplicity of sending photos through email with the power of Windows Live SkyDrive so that you can send up to 200 photos, each up to 50 MB in size, all in a single email. You can send all your vacation photos at once without worrying about attachment limits, Excellent Integration With Office Web Apps -  View and editing of office documents attached to the emails are made very easy by integrating Office Web Apps with Hotmail. When you receive a document/presentation/spreadsheet in hotmail, you can view it, edit it, save it or even you can send the modified document to original sender – all these without leaving hotmail. Inline viewing options for Photos, Videos, Social Network Messages – You can view photos embedded in the mail as slideshows(with the help of SilverLight), YouTube  & Hulu videos can be played inline  and track shipping notifications. Threaded conversations – emails in Hotmail are grouped just like it happens in GMail Others - enhanced account protection, full-session SSL, multiple email accounts, subfolders, contact management Video Tour Of New Features Here is an impressive video tour of new Hotmail features. When are these new features coming to Hotmail? Majority of the new features announced today are rolled out in coming weeks gradually to all the users. But advanced features like Office Integration with Hotmail is expected to take couple of months for general availability. Will You Switch back to Hotmail? Will these features lure GMail/Yahoo users to switch back to Hotmail? May be not immediately but these features may hold the existing users from leaving Hotmail. I used Hotmail, in the pre GMail era and now I use  Hotmail id only to sign-in to Microsoft websites that requites Hotmail authentication. It’s been years since I composed a new email in Hotmail. Even though the new features announced by Hotmail are very impressive, I like the way how GMail rapidly brings new features at regular intervals. If Hotmail also keeps innovating with new features at regular intervals, then there are good chances for it’s old users to return home. Join us on Facebook to read all our stories right inside your Facebook news feed.

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• ArchBeat Link-o-Rama Top 10 for November 4-10, 2012

  - by Bob Rhubart

  The Top 10 most popular items shared via the OTN ArchBeat Facebook Page for the week of November 4-10, 2012. OAM/OVD JVM Tuning | @FusionSecExpert Vinay from the Oracle Fusion Middleware Architecture Group (the very prolific A-Team) shares a process for analyzing and improving performance in Oracle Virtual Directory and Oracle Access Manager. Exploring Lambda Expressions for the Java Language and the JVM | Java Magazine In the latest //Java/Architect column in Java Magazine, Ben Evans, Martijn Verburg, and Trisha Gee explain how, "although Lambda expressions might seem unfamiliar to begin with, they're quite easy to pick up, and mastering them will be vital for writing applications that can take full advantage of modern multicore CPUs." SOA Galore: New Books for Technical Eyes Only Shake up up your technical skills with this trio of new technical books from community members covering SOA and BPM. Oracle Solaris 11.1 update focuses on database integration, cloud | Mark Fontecchio TechTarget editor Mark Fontecchio reports on the recent Oracle Solaris 11.1 release, with comments from IDC's Al Gillen. Solving Big Problems in Our 21st Century Information Society | Irving Wladawsky-Berger "I believe that the kind of extensive collaboration between the private sector, academia and government represented by the Internet revolution will be the way we will generally tackle big problems in the 21st century. Just as with the Internet, governments have a major role to play as the catalyst for many of the big projects that the private sector will then take forward and exploit. The need for high bandwidth, robust national broadband infrastructures is but one such example." — Irving Wladawsky-Berger ADF Mobile Custom Javasciprt – iFrame Injection | John Brunswick The ADF Mobile Framework provides a range of out of the box components to add within your AMX pages, according to John Brunswick. But what happens when "an out of the box component does not directly fulfill your development need? What options are available to extend your application interface?" John has an answer. Architects Matter: Making sense of the people who make sense of enterprise IT Why do architects matter? Oracle Enterprise Architect Eric Stephens suggests that you ask yourself this question the next time you take the elevator to the Oracle offices on the 45th floor of the Willis Tower in Chicago, Illinois (or any other skyscraper, for that matter). If you had to take the stairs to get to those offices, who would you blame? "You get the picture," he says. "Architecture is essential for any necessarily complex structure, be it a building or an enterprise." (Read the article...) Converting SSL certificate generated by a 3rd party to an Oracle Wallet | Paulo Albuquerque Oracle Fusion Middleware A-Team member Paulo Albuquerque shares "a workaround to get your private key, certificate and CA trusted certificates chain into Oracle Wallet." How Data and BPM are married to get the right information to the right people at the right time | Leon Smiers "Business Process Management…supports a large group of stakeholders within an organization, all with different needs," says Oracle ACE Leon Smiers. "End-to-end processes typically run across departments, stakeholders and applications, and can often have a long life-span. So how do organizations provide all stakeholders with the information they need?" Leon provides answers in this post. Updated Business Activity Monitoring (BAM) Class | Gary Barg Oracle SOA Team blogger Gary Barg has news for those interested in a skills upgrade. This updated Oracle University course "explains how to use Oracle BAM to monitor enterprise business activities across an enterprise in real time. You can measure your key performance indicators (KPIs), determine whether you are meeting service-level agreements (SLAs), and take corrective action in real time." Thought for the Day "For every complex problem, there is a solution that is simple, neat, and wrong." — H. L. Mencken (September 12, 1880 – January 29, 1956) Source: SoftwareQuotes.com

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• ORA-4031 Troubleshooting

  - by [email protected]

    QUICKLINK: Note 396940.1 Troubleshooting and Diagnosing ORA-4031 Error Note 1087773.1 : ORA-4031 Diagnostics Tools [Video]   Have you observed an ORA-04031 error reported in your alert log? An ORA-4031 error is raised when memory is unavailable for use or reuse in the System Global Area (SGA).  The error message will indicate the memory pool getting errors and high level information about what kind of allocation failed and how much memory was unavailable.  The challenge with ORA-4031 analysis is that the error and associated trace is for a "victim" of the problem.   The failing code ran into the memory limitation, but in almost all cases it was not part of the root problem.    Looking for the best way to diagnose? When an ORA-4031 error occurs, a trace file is raised and noted in the alert log if the process experiencing the error is a background process.   User processes may experience errors without reports in the alert log or traces generated.   The V$SHARED_POOL_RESERVED view will show reports of misses for memory over the life of the database. Diagnostics scripts are available in Note 430473.1 to help in analysis of the problem.  There is also a training video on using and interpreting the script data Note 1087773.1. 11g DiagnosabilityStarting with Oracle Database 11g Release 1, the Diagnosability infrastructure was introduced which places traces and core files into a location controlled by the DIAGNOSTIC_DEST initialization parameter when an incident, such as an ORA-4031 occurs. For earlier versions, the trace file will be written to either USER_DUMP_DEST (if the error was caught in a user process) or BACKGROUND_DUMP_DEST (if the error was caught in a background process like PMON or SMON). The trace file contains vital information about what led to the error condition.  Note 443529.1 11g Quick Steps to Package and Send Critical Error Diagnostic Information to Support[Video]Oracle Configuration Manager (OCM)Oracle Configuration Manager (OCM) works with My Oracle Support to enable proactive support capability that helps you organize, collect and manage your Oracle configurations.Oracle Configuration Manager Quick Start GuideNote 548815.1: My Oracle Support Configuration Management FAQ Note 250434.1: BULLETIN: Learn More About My Oracle Support Configuration Manager    Common Causes/Solutions The ORA-4031 can occur for many different reasons.  Some possible causes are: SGA components too small for workload Auto-tuning issues Fragmentation due to application design Bug/leaks in memory allocationsFor more on the 4031 and how this affects the SGA, see Note 396940.1 Troubleshooting and Diagnosing ORA-4031 Error Because of the multiple potential causes, it is important to gather enough diagnostics so that an appropriate solution can be identified.  However, most commonly the cause is associated with configuration tuning.   Ensuring that MEMORY_TARGET or SGA_TARGET are large enough to accommodate workload can get around many scenarios.  The default trace associated with the error provides very high level information about the memory problem and the "victim" that ran into the issue.   The data in the default trace is not going to point to the root cause of the problem. When migrating from 9i to 10g and higher, it is necessary to increase the size of the Shared Pool due to changes in the basic design of the shared memory area. Note 270935.1 Shared pool sizing in 10gNOTE: Diagnostics on the errors should be investigated as close to the time of the error(s) as possible.  If you must restart a database, it is not feasible to diagnose the problem until the database has matured and/or started seeing the problems again. Note 801787.1 Common Cause for ORA-4031 in 10gR2, Excess "KGH: NO ACCESS" Memory Allocation ***For reference to the content in this blog, refer to Note.1088239.1 Master Note for Diagnosing ORA-4031 

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• You Probably Already Have a “Private Cloud”

  - by BuckWoody

  I’ve mentioned before that I’m not a fan of the word “Cloud”. It’s too marketing-oriented, gimmicky and non-specific. A better definition (in many cases) is “Distributed Computing”. That means that some or all of the computing functions are handled somewhere other than under your specific control. But there is a current use of the word “Cloud” that does not necessarily mean that the computing is done somewhere else. In fact, it’s a vector of Cloud Computing that can better be termed “Utility Computing”. This has to do with the provisioning of a computing resource. That means the setup, configuration, management, balancing and so on that is needed so that a user – which might actually be a developer – can do some computing work. To that person, the resource is just “there” and works like they expect, like the phone system or any other utility. The interesting thing is, you can do this yourself. In fact, you probably already have been, or are now. It’s got a cool new trendy term – “Private Cloud”, but the fact is, if you have your setup automated, the HA and DR handled, balancing and performance tuning done, and a process wrapped around it all, you can call yourself a “Cloud Provider”. A good example here is your E-Mail system. your users – pretty much your whole company – just logs into e-mail and expects it to work. To them, you are the “Cloud” provider. On your side, the more you automate and provision the system, the more you act like a Cloud Provider. Another example is a database server. In this case, the “end user” is usually the development team, or perhaps your SharePoint group and so on. The data professionals configure, monitor, tune and balance the system all the time. The more this is automated, the more you’re acting like a Cloud Provider. Lots of companies help you do this in your own data centers, from VMWare to IBM and many others. Microsoft's offering in this is based around System Center – they have a “cloud in a box” provisioning system that’s actually pretty slick. The most difficult part of operating a Private Cloud is probably the scale factor. In the case of Windows and SQL Azure, we handle this in multiple ways – and we're happy to share how we do it. It’s not magic, and the algorithms for balancing (like the one we started with called Paxos) are well known. The key is the knowledge, infrastructure and people. Sure, you can do this yourself, and in many cases such as top-secret or private systems, you probably should. But there are times where you should evaluate using Azure or other vendors, or even multiple vendors to spread your risk. All of this should be based on client need, not on what you know how to do already. So congrats on your new role as a “Cloud Provider”. If you have an E-mail system or a database platform, you can just put that right on your resume.

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• SQL – Business Intelligence: Derive Data or Information?

  - by Pinal Dave

  We all know the value of information in our lives. Whether it’s a personal decision or a business initiated one, people need it. But the question is: who is to make the distinction between data and information? We all come across a whole lot of data daily, that may be significant or not. We filter what’s required and forget about the rest. Information is filtered and distilled data. Filtering and distillation can also alter its actual meaning and natural state. Therefore, in this blog we discover some ways to ensure that we’re using business intelligence derived from the right information for making critical management decisions. Four key questions managers must ask themselves before making a decision: 1. Am I working with data or information? 2. What is it’s context? 3. How recent is it? 4. How was it derived or what is the source? The first question is probably the most important. You must know what you’re dealing with here. If you see use of adjectives and conclusions drawn, it’s information. Not raw data. You very next concern must be whether this is guised to present a particular viewpoint or perspective. It makes a lot of difference if you take a decision based on someone’s propaganda to distort real facts. Therefore, the context and the intentions of the distillation process must be clear to you. The next consideration is whether data is recent enough to hold any value. Since it has a very short shelf life, you must ensure that its context and value is not lost out of time. The last and the most important consideration is how was it derived in the first place. The observer effect is what calls the shots here. The source can change the context to a great extent if the collection methodology  and purpose is not clear. Gathering intelligence for decision making requires users to be keen observers and not take the information provided on its face value alone. These probing questions will allow you to make sure that you’re working with clean and accurate data devoid of any influence or manipulations. Only then can you be sure of deriving true business intelligence for your organization. BI technology is also a great way to ensure accuracy of reports. SQL BI Platform  provides advanced tools and techniques for all your BI needs and concerns. Koenig Solutions offers this course along with a host of other Business Intelligence and IT courses on all latest technologies available in the market today. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL

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• Lost in Translation – Common Mistakes Interpreting Patterns – Mark Simpson, Griffiths-Waite @ SOA, Cloud & Service Technology Symposium 2012

  - by JuergenKress

  ORACLE PROMOTIONAL DISCOUNT FOR EXCLUSIVE ORACLE DISCOUNT, ENTER PROMO CODE: DJMXZ370 For details please visit the registration page International SOA, Cloud + Service Technology Symposium is a yearly event that features the top experts and authors from around the world, providing a series of keynotes, talks, demonstrations, and panels, as well as training and certification workshops - all dedicated to empowering IT professionals to realize modern service technologies and practices in the real world. Click here for a two-page printable conference overview (PDF). Speaker: Mark Simpson, Griffiths-Waite Mark has been specialising in Oracle technology for 13 years, the last 10 of these with Griffiths Waite. Mark leads our SOA technology practice (covering SOA, Business Process Management and Enterprise Architecture). He is a much sought after presenter on the Oracle and SOA conference circuits, and a respected authority on these technologies. Mark has advised a host of UK leading organisations on the deployment of BPM / SOA solutions. Working closely with Oracle US Product Development Mark has contributed to Oracle's SOA Methodology and Oracle's SOA Maturity Model. Lost in Translation – Common Mistakes Interpreting Patterns Learn how small misinterpretations of high-level design patterns can have large and costly project ramifications. Good SOA design benefits from the use of a reference architecture and standardised design patterns. However both of these concepts give an abstracted view of the intended solution, which needs to be interpreted to become realised. A reference implementation is important to demonstrate how key design guidelines can be implemented in the toolset of choice, but the main success factor is how these are used through the build and post live phases of the project. This session will introduce practical design patterns with supporting implementation examples that, if used correctly, will give long term benefit. We will highlight implementations where misinterpretations or misalignment from pattern aims have led to issues post implementation. The session will add depth to the pattern discussions you are already having enabling confidence in proceeding to the next level of realisation whilst considering how they may be implemented within your solution and chosen toolset. September 25, 2012 - 13:55 KEYNOTES & SPEAKERS More than 80 international subject matter experts will be speaking at the Symposium. Below are confirmed keynotes and speakers so far. Over 50% of the agenda has not yet been finalized. Many more speakers to come. View the partial program calendars on the Conference Agenda page. CONFERENCE THEMES & TRACKS Cloud Computing Architecture & Patterns New SOA & Service-Orientation Practices & Models Emerging Service Technology Innovation Service Modeling & Analysis Techniques Service Infrastructure & Virtualization Cloud-based Enterprise Architecture Business Planning for Cloud Computing Projects Real World Case Studies Semantic Web Technologies (with & without the Cloud) Governance Frameworks for SOA and/or Cloud Computing Projects Service Engineering & Service Programming Techniques Interactive Services & the Human Factor New REST & Web Services Tools & Techniques Oracle Specialized SOA & BPM Partners Oracle Specialized partners have proven their skills by certifications and customer references. To find a local Specialized partner please visit http://solutions.oracle.com SOA & BPM Partner Community For regular information on Oracle SOA Suite become a member in the SOA & BPM Partner Community for registration please visit  www.oracle.com/goto/emea/soa (OPN account required) If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Mix Forum Technorati Tags: Mark Simpson,Griffiths Waite,SOA Patterns,SOA Symposium,Thomas Erl,SOA Community,Oracle SOA,Oracle BPM,BPM,Community,OPN,Jürgen Kress

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• Duke's Choice Award Ceremony

  - by Tori Wieldt

  The 2012 Duke's Choice Awards winners and their creative, Java-based technologies and Java community contributions were honored after the Sunday night JavaOne keynotes. Sharat Chander, Group Director for Java Technology Outreach, presented the awards. "Having the community participate directly in both submission and selection truly shows how we are driving exposure of the innovation happening in the Java community," he said. Apache Software Foundation Hadoop Project The Apache Software Foundation’s Hadoop project, written in Java, provides a framework for distributed processing of big data sets across clusters of computers, ranging from a few servers to thousands of machines. This harnessing of large data pools allows organizations to better understand and improve their business. AgroSense Project Improving farming methods to feed a hungry world is the goal of AgroSense, an open source farm information management system built in Java and the NetBeans platform. AgroSense enables farmers, agribusinesses, suppliers and others to develop modular applications that will easily exchange information through a common underlying NetBeans framework. JDuchess Rather than focus on a specific geographic area like most Java User Groups (JUGs), JDuchess fosters the participation of women in the Java community worldwide. The group has more than 500 members in 60 countries, and provides a platform through which women can connect with each other and get involved in all aspects of the Java community. Jelastic, Inc. Moving existing Java applications to the cloud can be a daunting task, but startup Jelastic, Inc. offers the first all-Java platform-as-a-service (PaaS) that enables existing Java applications to be deployed in the cloud without code changes or lock-in. Liquid Robotics Robotics – Liquid Robotics is an ocean data services provider whose Wave Glider technology collects information from the world’s oceans for application in government, science and commercial applications. The organization features the “father of Java” James Gosling as its chief software architect. London Java Community The second user group receiving a Duke’s Choice Award this year, the London Java Community (LJC) and its users have been active in the OpenJDK, the Java Community Process (JCP) and other efforts within the global Java community. NATO The first-ever Community Choice Award goes to the MASE Integrated Console Environment (MICE) in use at NATO. Built in Java on the NetBeans platform, MICE provides a high-performance visualization environment for conducting air defense and battle-space operations. Parleys.com E-learning specialist Parleys.com, based in Brussels, Belgium, uses Java technologies to bring online classes and full IT conferences to desktops, laptops, tablets and mobile devices. Parleys.com has hosted more than 1,700 conferences—including Devoxx and JavaOne—for more than 800,000 unique visitors. Student Nokia Developer Group This year’s student winner, Ram Kashyap, is the founder and president of the Nokia Student Network, and was profiled in the “The New Java Developers” feature in the March/April 2012 issue of Java Magazine. Since then, Ram has maintained a hectic pace, graduating from the People’s Education Society Institute of Technology in Bangalore, India, while working on a Java mobile startup and training students on Java ME. United Nations High Commissioner for Refugees The United Nations High Commissioner for Refugees (UNHCR) is on the front lines of crises around the world, from civil wars to natural disasters. To help facilitate its mission of humanitarian relief, the UNHCR has developed a light-client Java application on the NetBeans platform. The Level One registration tool enables the UNHCR to collect information on the number of refugees and their water, food, housing, health, and other needs in the field, and combines that with geocoding information from various sources. This enables the UNHCR to deliver the appropriate kind and amount of assistance where it is needed. You can read more about the winners in the current issue of Java Magazine.

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• Introducing Oracle User Productivity Kit (UPK) 12.1 Thursday 26th June 2014 – Oracle, Reading, Berkshire

  - by Kathryn Lustenberger

  Join Oracle UPK Product Management and Product Development In conjunction with Larmer Brown Register Now v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} Normal 0 false false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} table.MsoTableGrid {mso-style-name:"Table Grid"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-priority:59; mso-style-unhide:no; border:solid windowtext 1.0pt; mso-border-alt:solid windowtext .5pt; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-border-insideh:.5pt solid windowtext; mso-border-insidev:.5pt solid windowtext; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} UPK Client Event – Introducing v12.1 Thursday 26th June 2014 Oracle Thames Valley Park, Reading, Berkshire Agenda Time Session 10.00am Registration and Coffee 10.30am Introductions and Objectives TWIN TRACK SESSION 10.45am Introduction to UPK (Standard) Version 12.1 Overview and Demonstration for delegates new to UPK Upgrading to UPK (Standard) Version 12.1 Demonstration of the latest release, for delegates with experience of UPK 12.25pm Q&A An opportunity for delegates to raise specific questions about the tool Q&A An opportunity for delegates to raise specific questions about the latest release 12.45pm Lunch 1.30pm Larmer Brown Development Tracker Larmer Brown’s Development Tracker addresses the challenge of ensuring that a Content Development Project will meet agreed deadlines, identifying risks with sufficient notice to take action 1.50pm Case Study How the Development Tracker addressed this client’s requirement to track, monitor and report progress on a large-scale implementation Project 2.10pm Larmer Brown Library Content for UPK This session will showcase some of Larmer Brown’s content library and consider how pre-built content can be used to your advantage 2.30pm Coffee Break 2.45pm Making the most of UPK Professional This presentation and demonstration seeks to unlock the potential of UPK Professional for those that may not be fully utilising the tool   3.20pm Case Study How this client has utilised the tracking and reporting features within UPK Professional 3.40pm Summary and Conclusions 4.00pm Close

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• DotNetNuke 7.0 Only Weeks Away!

  - by sbwalker

  The software industry moves at a lightning pace, and it is only through constant focus and continuous investment that a software product can remain both stable and relevant over the long term. As we approach the 10 Year Anniversary of the DotNetNuke platform, it seems only fitting that we are on the verge of announcing yet another significant product milestone. DotNetNuke 7.0 is just around the corner and represents a bold step forward for our Content Management Platform, including substantial business productivity enhancements, investments in web platform relevance, and a significant overhaul and modernization of the user interface and user experience. It has been five months since I posted the announcement that the next major version of the platform was going to be DotNetNuke 7.0.  This announcement created tremendous excitement and anticipation in the DotNetNuke community, as major version increments have always been utilized as an opportunity  to introduce revolutionary new product features and capabilities. After months of intense product development, the finish line is finally in sight. With that, I am pleased to announce that we released a Release Candidate (RC) of DotNetNuke 7.0 yesterday. You can download the RC from our project page on Codeplex. A Release Candidate represents a software version which is very near to “release” quality. So although we will not be officially endorsing the RC for production use, or providing an official upgrade path, it does represent a significant milestone in our software development efforts ( if you are looking for a more detailed explanation of our software release terminology, I would encourage you to read the blog written by Co-Founder, Joe Brinkman titled "What's In A Name?" ). Modernizing a software platform does have its share of challenges from a backward compatibility perspective and, as usual, we are taking great care in ensuring a seamless upgrade path for our customers. In order to remain relevant and progressive, you need to be aware that DotNetNuke 7.0 has adopted a new set of baseline infrastructure requirements including ASP.NET 4.0.  As a result we are encouraging all major stakeholders in the ecosystem ( module developers, designers, partners, customers, etc... ) to take the opportunity to install the RC in their own local environments. This is the last opportunity to let us know about any final issues which may need to be addressed prior to final release. Mark your calendars now… the expected public release date (RTM) for DotNetNuke 7.0 will be Wednesday, November 28th. On a side note, we expect to release a 6.2.5 Maintenance version today. This release contains some high priority product quality improvements as well as security patches for some vulnerabilities reported through our standard ecosystem channels. As a result we will be encouraging all of our customers to upgrade to the 6.2.5 release as soon as it is available. I hope everyone is as excited as I am about the upcoming DotNetNuke 7.0 release. Please take the opportunity over the next week to put the new platform through its paces. Remember, only through our collective efforts can we ensure that this release has the greatest market impact of any DotNetNuke release to date.

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• So You Want to Be a Social Media Director

  - by Mike Stiles

  Do you want to be a Social Media Director? Some say the title is already losing its relevance; that social should be a basic skill that is required and used no matter what your position is inside the enterprise. I suppose that’s visionary, and a fun thing for thought leaders to say. But in the vast majority of business organizations, we’re so far away from that reality that the thought of not having someone driving social’s implementation and guiding its proper usage conjures up images of anarchy. That said, social media has become so broad, so catch-all, and so extended across business functions, that today’s Social Media Director, depending on the size of their staff, must make jacks-of-all-trades look like one-trick-ponies. Just as the purview of the CMO has grown all-encompassing, the disciplines required of their heads of social are stacking up. Master of Content Every social pipeline you build must stay filled, with quantity and quality. Content takes time, and the job never stops. Never. And no, it’s not true that anybody can write. Master of Customer Experience You must have a passion for hearing from customers and making them really happy. Master of PR You must know how to communicate and leverage the trust you’ve built when crises strike. Couldn’t hurt to be a Master of Politics. Master of Social Technology So many social management tools on the market. You have to know what social tech ecosystem makes sense and avoid piecemeal point solutions. Master of Business Development Social for selling and prospecting is hot, and you have to know how to use social to do it. Master of Analytics Nothing else matters if you can’t prove social is helping the brand. That’s right, creative content guy has to also be a math and stats geek. Good luck with that. Master of Paid Media You’ve got to learn the language, learn the tactics, learn the vendors and learn how to measure results. Master of Education Guess who gets to teach everyone who has no clue how to use social for business. Master of Personal Likability You’ll be leading the voice, tone, image and personality of the brand. If you don’t instinctively know how to be liked by actual people, the brand will be starting from a deficit. How deep must you go in this parade of masteries? Again, that depends on your employer’s maturity level in social. Serious players recognize these as distinct disciplines requiring true experts for maximum effect. Less serious players will need you to execute personally in many of these areas. Do the best you can, and try to grow quickly at each. If you’re the sole person executing all social…well…you’re in the game of managing expectations and trying to socially educate your employer. The good news is, you should be making a certifiable killing. If you’re alone and your salary is modest, time to understand how many brands out there crave what you’ve mastered. Not to push back against thought leaders, but the need for brand social leadership has not gone away…not even a little bit. @mikestiles @oraclesocialPhoto: Stefan Wagner, freeimages.com

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• #altnetseattle &ndash; REST Services

  - by GeekAgilistMercenary

  Below are the notes I made in the REST Architecture Session I helped kick off with Andrew. RSS, ATOM, and such needed for better discovery.  i.e. there still is a need for some type of discovery. Difficult is modeling behaviors in a RESTful way.  ??  Invoking some type of state against an object.  For instance in the case of a POST vs. a GET.  The GET is easy, comes back as is, but what about a POST, which often changes some state or something. Challenge is doing multiple workflows with stateful workflows.  How does batch work.  Maybe model the batch as a resource. Frameworks aren’t particularly part of REST, REST is REST.  But point argued that REST is modeled, or part of modeling a state machine of some sort… ? Nothing is 100% reliable w/ REST – comparisons drawn with TCP/IP.  Sufficient probability is made however for the communications, but the idea of a possible failure has to be built into the usage model of REST. Ruby on Rails / RESTfully, and others used.  What were their issues, what do they do.  ATOM feeds, object serialized, using LINQ to XML w/ this.  No state machine libraries. Idempotent areas around REST and single change POST changes are inherent in the architecture. REST – one of the constrained languages is for the interaction w/ the system.  Limiting what can be done on the resources.  - disagreement, there is no agreed upon REST verbs. Sam Ruby – RESTful services.  Expanded the verbs within REST/HTTP pushes you off the web.  Of the existing verbs POST leaves the most up for debate. Robert Reem used Factory to deal with the POST to handle the new state.  The POST identifying what it just did by the return. Different states are put into POST, so that new prospective verbs, without creating verbs for REST/HTTP can be used to advantage without breaking universal clients. Biggest issue with REST services is their lack of state, yet it is also one of their biggest strengths.  What happens is that the client takes up the often onerous task of handling all state, state machines, and other extraneous resource management.  All the GETs, POSTs, DELETEs, INSERTs get all pushed into abstraction.  My 2 cents is that this in a way ends up pushing a huge proprietary burden onto the REST services often removing the point of REST to be simple and to the point. WADL does provide discovery and some state control (sort of?) Statement made, "WADL" isn't needed.  The JSON, XML, or other client side returned data handles this. I then applied the law of 2 feet rule for myself and headed to finish up these notes, post to the Wiki, and figure out what I was going to do next.  For the original Wiki entry check it out here. I will be adding more to this post with a subsequent post.  Please do feel free to post your thoughts and ideas about this, as I am sure everyone in the session will have more for elaboration.

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• Live vom Oracle Partner Day 2012 in Frankfurt

  - by A&C Redaktion

  Frankfurt a. M. gegen 11:30 UhrCharmante Idee, mit einem Welcome-Lunch in den Oracle Partner Day 2012 zu starten. So kann man bei einem Snack auch gleich die beeindruckende Atmosphäre der Commerzbank Arena auf sich wirken lassen und ist, ehe man sich versieht, mit dem nebenstehenden Geschäftsführer, einer Managerin und zwei Vertriebsmitarbeitern in ein Gespräch über die jeweils letzten Stadionbesuche verwickelt. Überall fröhliches Wiedersehen, viele haben sich das letzte Mal vor genau einem Jahr getroffen, im Radisson Blu, beim OPN Day Satellite. So, die Masse setzt sich in Bewegung – auf geht’s zur Eröffnung: Silvia Kaske fängt an! 13:45 Uhr Die Keynotes waren mal wieder ein thematischer Rundumschlag – und ein kleines Who-is-Who im Oracle Universum zugleich: Silvia Kaske, Senior Director Channel A&C eröffnete den Partner Day, danach stellte David Callaghan (Senior Vice President UK, Ireland, Israel) die EMEA-Strategien für das FY13 vor und Jürgen Kunz (SVP Technology Northern Europe & Country Leader Germany) sprach über die Geschäftsmöglichkeiten mit Partnern. Christian Werner gab in seiner neuen Funktion als Senior Director Alliances & Channels Germany einen Überblick über die neue Struktur des Oracle Channels und stellte das deutsche Team vor. Zum Abschluss folgte mit Prof. Hermann Maurer ein Gastredner von der Academia Europaea, einer prominent besetzten akademischen Gesellschaft, die sich dem besseren Verständnis der Wissenschaft in der Öffentlichkeit verschrieben hat. Er wagte einen Blick in die Zukunft der IT: „Das Beste kommt erst noch“. Wie immer, in einem so komprimierten Programm, bleibt noch die eine oder andere Frage – aber jetzt ist ja Zeit, bei Coffee & Networking noch mal nachzufragen. Kurz nach 14 Uhr Viele haben inzwischen auch das erste Obergeschoss erkundet. In der Partner Service Zone ist das Angebot breit gefächert: Von Oracle Financing über das License Management bis hin zu OPN Specialized dreht sich hier alles um konkrete Angebote für Partner. Nach einem kurzen Abstecher in die ISV-Lounge, geht es weiter zur Expert Zone: Oracle Database, Oracle Options, Fusion Middleware, Applications und Oracle Hardware heißen hier die Themen und an den Infoständen wird bereits lautstark gefachsimpelt. Zurück im Erdgeschoss sieht man noch diverse Partner, Oracle Executives und andere Teilnehmer durcheinander wuseln, um ihre Breakout Session zu finden. Andere blättern im druckfrischen A&C Kursbuch. In den nächsten zwei Stunden stehen Business Opportunities im Fokus – aufgeteilt nach Hardware, Technology oder Sales Partnern – dazu noch die Angebote der VADs, die A&C Partner Sessions und das 1:1 Speed Dating. Einige Partner nutzen parallel die angebotenen Implementation Tests, um direkt vor Ort die Zertifizierung zu erhalten. Das doppelte Angebot der Breakouts ermöglicht den Teilnehmern, an möglichst vielen Sessions nacheinander teilzunehmen. Kein Thema soll zu kurz kommen! Ein AusblickWas erwartet uns noch, im Laufe des Nachmittags? Sehr informativ wird sicherlich das Leader Panel, in dem die teilnehmenden Partner Fragen an Oracle Executives stellen können. Wenn dann die ersten Teilnehmer unruhig werden, hat das nichts mit den Themen zu tun. Nein, es steht vielmehr noch ein spannender Höhepunkt bevor: die Partner Award Ceremony (über die wir später ausführlich berichten werden). Nach einer hoffentlich gelungenen Veranstaltung stellt sich zum Schluss nur noch die Frage, was sich genau hinter der „Red Stack Arena Sports Challenge“ verbirgt. Brauchen wir Turnschuhe?

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• SSIS - Connect to Oracle on a 64-bit machine (Updated for SSIS 2008 R2)

  - by jorg

  We recently had a few customers where a connection to Oracle on a 64 bit machine was necessary. A quick search on the internet showed that this could be a big problem. I found all kind of blog and forum posts of developers complaining about this. A lot of developers will recognize the following error message: Test connection failed because of an error in initializing provider. Oracle client and networking components were not found. These components are supplied by Oracle Corporation and are part of the Oracle Version 7.3.3 or later client software installation. Provider is unable to function until these components are installed. After a lot of searching, trying and debugging I think I found the right way to do it! Problems Because BIDS is a 32 bit application, as well on 32 as on 64 bit machines, it cannot see the 64 bit driver for Oracle. Because of this, connecting to Oracle from BIDS on a 64 bit machine will never work when you install the 64 bit Oracle client. Another problem is the "Microsoft Provider for Oracle", this driver only exists in a 32 bit version and Microsoft has no plans to create a 64 bit one in the near future. The last problem I know of is in the Oracle client itself, it seems that a connection will never work with the instant client, so always use the full client. There are also a lot of problems with the 10G client, one of it is the fact that this driver can't handle the "(x86)" in the path of SQL Server. So using the 10G client is no option! Solution Download the Oracle 11G full client. Install the 32 AND the 64 bit version of the 11G full client (Installation Type: Administrator) and reboot the server afterwards. The 32 bit version is needed for development from BIDS with is 32 bit, the 64 bit version is needed for production with the SQLAgent, which is 64 bit. Configure the Oracle clients (both 32 and 64 bits) by editing  the files tnsnames.ora and sqlnet.ora. Try to do this with an Oracle DBA or, even better, let him/her do this. Use the "Oracle provider for OLE DB" from SSIS, don't use the "Microsoft Provider for Oracle" because a 64 bit version of it does not exist. Schedule your packages with the SQLAgent. Background information Visual Studio (BI Dev Studio)is a 32bit application. SQL Server Management Studio is a 32bit application. dtexecui.exe is a 32bit application. dtexec.exe has both 32bit and 64bit versions. There are x64 and x86 versions of the Oracle provider available. SQLAgent is a 64bit process. My advice to BI consultants is to get an Oracle DBA or professional for the installation and configuration of the 2 full clients (32 and 64 bit). Tell the DBA to download the biggest client available, this way you are sure that they pick the right one ;-) Testing if the clients have been installed and configured in the right way can be done with Windows ODBC Data Source Administrator: Start... Programs... Administrative tools... Data Sources (ODBC) ADITIONAL STEPS FOR SSIS 2008 R2 It seems that, unfortunately, some additional steps are necessary for SQL Server 2008 R2 installations: 1. Open REGEDIT (Start… Run… REGEDIT) on the server and search for the following entry (for the 32 bits driver): HKEY_LOCAL_MACHINE\Software\Microsoft\MSDTC\MTxOCI Make sure the following values are entered: 2. Next, search for (for the 64 bits driver): HKEY_LOCAL_MACHINE\Software\Wow6432Node\Microsoft\MSDTC\MTxOCI Make sure the same values as above are entered. 3. Reboot your server.

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• DAC pack up all your troubles

  - by Tony Davis

  Visual Studio 2010, or perhaps its apparently-forthcoming sister, "SQL Studio", is being geared up to become the natural way for developers to create databases. Central to this drive is the introduction of 'data-tier application components', or DACs. Applications are developed as normal but when it comes to deployment, instead of supplying the DBA with a bunch of scripts to create the required database objects, the developer creates a single DAC Package ("DAC Pack"); a zipped XML file containing all the database objects needed by the application, along with versioning information, policies for deployment, and so on. It's an intriguing prospect. Developers can work on their development database using their existing tools and source control, and then package up the changes into a single DACPAC for deployment and management. DBAs get an "application level view" of how their instances are being used and the ability to collectively, rather than individually, manage the objects. The DBA needing to manage a large number of relatively small databases can use "DAC snapshots" to get a quick overview of what has changed across all the databases they manage. The reason that DAC packs haven't caused more excitement is that they can only be pushed to SQL Server 2008 R2, and they must be developed or inspected using Visual Studio 2010. Furthermore, what we see right now in VS2010 is more of a 'work-in-progress' or 'vision of the future', with serious shortcomings and restrictions that render it unsuitable for anything but small 'non-critical' departmental databases. The first problem is that DAC packs support a limited set of schema objects (corresponding closely to the features available on 'Azure'). This means that Service Broker queues, CLR Objects, and perhaps most critically security (permissions, certificates etc.), are off-limits. Applications that require these objects will need to add them via a post-deployment TSQL script, rather defeating the whole idea. More worrying still is the process for altering a database with a DAC pack. The grand 'collective' philosophy, whereby a single XML file can be used for deploying and managing builds and changes, extends, unfortunately, to database upgrades. Any change to a database object will result in the creation of a new database, copying the data from the old version, nuking the previous one, and then renaming the new one. Simple eh? The problem is that even something as trivial as adding a comment to a stored procedure in a 5GB database will require the server to find at least twice as much space, as well sufficient elbow-room in the transaction log for copying the largest table. Of course, you'll need to take the database offline for the full course of the deployment, which is likely to take a long time if there is a lot of data. This upgrade/rename process breaks the log chain, makes any subsequent full restore operation highly complicated, and will also break log shipping. As with any grand vision, the devil is always in the detail. It's hard to fathom why Microsoft hasn't used a SQL Compare-style approach to the upgrade process, altering a database with a change script, and this will surely be adopted in the near future. Something had to be in place for VS2010, but right now DAC packs only make sense for Azure. For this, they're cute, but hardly compelling. Nevertheless, DBAs would do well to get familiar with VS 2010 and DAC packs. Like it or not, they're both coming. Cheers, Tony.

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• Is Cloud Security Holding Back Social SaaS?

  - by Mike Stiles

  The true promise of social data co-mingling with enterprise data to influence and inform social marketing (all marketing really) lives in cloud computing. The cloud brings processing power, services, speed and cost savings the likes of which few organizations could ever put into action on their own. So why wouldn’t anyone jump into SaaS (Software as a Service) with both feet? Cloud security. Being concerned about security is proper and healthy. That just means you’re a responsible operator. Whether it’s protecting your customers’ data or trying to stay off the radar of regulatory agencies, you have plenty of reasons to make sure you’re as protected from hacking, theft and loss as you can possibly be. But you also have plenty of reasons to not let security concerns freeze you in your tracks, preventing you from innovating, moving the socially-enabled enterprise forward, and keeping up with competitors who may not be as skittish regarding SaaS technology adoption. Over half of organizations are transferring sensitive or confidential data to the cloud, an increase of 10% over last year. With the roles and responsibilities of CMO’s, CIO’s and other C’s changing, the first thing you should probably determine is who should take point on analyzing cloud software options, providers, and policies. An oft-quoted Ponemon Institute study found 36% of businesses don’t have a cloud security policy at all. So that’s as good a place to start as any. What applications and data are you comfortable housing in the cloud? Do you have a classification system for data that clearly spells out where data types can go and how they can be used? Who, both internally and at the cloud provider, will function as admins? What are the different levels of admin clearance? Will your security policies and procedures sync up with those of your cloud provider? The key is verifiable trust. Trust in cloud security is actually going up. 1/3 of organizations polled say it’s the cloud provider who should be responsible for data protection. And when you look specifically at SaaS providers, that expectation goes up to 60%. 57% “strongly agree” or “agree” there’s more confidence in cloud providers’ ability to protect data. In fact, some businesses bypass the “verifiable” part of verifiable trust. Just over half have no idea what their cloud provider does to protect data. And yet, according to the “Private Cloud Vision vs. Reality” InformationWeek Report, 82% of organizations say security/data privacy are one of the main reasons they’re still holding the public cloud at arm’s length. That’s going to be a tough position to maintain, because just as social is rapidly changing the face of marketing, big data is rapidly changing the face of enterprise IT. Netflix, who’s particularly big on the benefits of the cloud, says, "We're systematically disassembling the corporate IT components." An enterprise can never realize the full power of big data, nor get the full potential value out of it, if it’s unwilling to enable the integrations and dataset connections necessary in the cloud. Because integration is called for to reduce fragmentation, a standardized platform makes a lot of sense. With multiple components crafted to work together, you’re maximizing scalability, optimization, cost effectiveness, and yes security and identity management benefits. You can see how the incentive is there for cloud companies to develop and add ever-improving security features, making cloud computing an eventual far safer bet than traditional IT. @mikestilesPhoto: stock.xchng

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• Join our Marketing Intelligence Team in Dublin!

  - by jessica.ebbelaar

  Do you want to work with the brightest minds in the industry? Want to be part of a global team that’s changing the way the world does business? Then Oracle is the place for YOU. Join now as a Marketing Intelligence Representative. You will have the opportunity to develop within the role through working alongside the Business Development, Sales and Marketing teams within Oracle. The Marketing Intelligence Group is viewed as a true talent pool for the Business Development and Sales Teams. Oracle offers a structured training programme for Marketing Intelligence Representatives and Business Development Consultants including our approved sales certified training methodology along with regular product training. Miriam started her career as a Marketing Intelligence Representative six years ago, and shares what she has learned and how her career is progressing. My Career Path at Oracle: June 2005 – October 2005: Profiler in the Marketing Intelligence Team November 2005 - October 2006: Team Leader for MIT November 2006 - February 2008: Business Development Consultant Iberia March 2008 - December 2010: Lead Management Specialist Currently: Sales Program Manager for Iberia & Benelux What did you learn from your role in the Market Intelligence Team Being a Profiler helped me to understand how an organisation works, from the beginning to the end. It is like being in University but being paid! The three key things I learnt in this role are: Knowledge of customers: You are on the phone with over 70 customers daily. Not only does this give you an overview of the IT infrastructure of the customers companies but also how to manage their questions and rejections. Essentially you are learning how to convert their pain and complaints into business opportunities. Knowledge of Oracle: As a Profiler you get an excellent overview of how Oracle works internally, from Marketing to Sales, without forgetting the Operations Team. Knowledge about yourself: As a Profiler I learnt how to work outside of my comfort zone, there is a new challenge almost every day but Oracle are there to support you every step of the way. Oracle really invests in developing the MIT Team and as a Profiler you can expect product and sales training on a monthly basis. How did you progress from MIT to Business Development Group (BDG)? I made sure that my manager knew from the very beginning that I was keen to progress at Oracle and I was set very clear objectives to help me reach my goal.  My manager was very supportive and ensured I received all the training I needed. After I became a Team Leader of Profiling, I moved to an Iberia BDG position. How you feel your experience in MI has helped you in your current role? I truly believe that the MI position gives you a great overview of Oracle and this has really helped me in my current position.  I am the Sales Program Manager for IBERIA & Benelux and in my campaigns I need to target the right companies and the right job specs.  My time in the Market Intelligence team really helped me to understand how to focus and target my campaigns so I know I don’t miss any business opportunities! How would you sum up your Oracle experience? Oracle is a big organisation with big opportunities. With the right skills and with the great training programs that Oracle offer, the only limit is you! If you have any questions related to this article feel free to contact [email protected] You can find all our job opportunities via http://campus.oracle.com. Tags van Technorati: Marketing Intelligence,Benelux,Iberia,Profiler,Business Development,Sales Representatives,BDG,Business Development Group,opportunities,Oracle

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• Tuning Default WorkManager - Advantages and Disadvantages

  - by Murali Veligeti

  Before discussing on Tuning Default WorkManager, lets have a brief introduction on What is Default WorkManger Before Weblogic Server 9.0 release, we had the concept of Execute Queues. WebLogic Server (before WLS 9.0), processing was performed in multiple execute queues. Different classes of work were executed in different queues, based on priority and ordering requirements, and to avoid deadlocks. In addition to the default execute queue, weblogic.kernel.default, there were pre-configured queues dedicated to internal administrative traffic, such as weblogic.admin.HTTP and weblogic.admin.RMI.Users could control thread usage by altering the number of threads in the default queue, or configure custom execute queues to ensure that particular applications had access to a fixed number of execute threads, regardless of overall system load. From WLS 9.0 release onwards WebLogic Server uses is a single thread pool (single thread pool which is called Default WorkManager), in which all types of work are executed. WebLogic Server prioritizes work based on rules you define, and run-time metrics, including the actual time it takes to execute a request and the rate at which requests are entering and leaving the pool.The common thread pool changes its size automatically to maximize throughput. The queue monitors throughput over time and based on history, determines whether to adjust the thread count. For example, if historical throughput statistics indicate that a higher thread count increased throughput, WebLogic increases the thread count. Similarly, if statistics indicate that fewer threads did not reduce throughput, WebLogic decreases the thread count. This new strategy makes it easier for administrators to allocate processing resources and manage performance, avoiding the effort and complexity involved in configuring, monitoring, and tuning custom executes queues. The Default WorkManager is used to handle thread management and perform self-tuning.This Work Manager is used by an application when no other Work Managers are specified in the application’s deployment descriptors. In many situations, the default Work Manager may be sufficient for most application requirements. WebLogic Server’s thread-handling algorithms assign each application its own fair share by default. Applications are given equal priority for threads and are prevented from monopolizing them. The default work-manager, as its name tells, is the work-manager defined by default.Thus, all applications deployed on WLS will use it. But sometimes, when your application is already in production, it's obvious you can't take your EAR / WAR, update the deployment descriptor(s) and redeploy it.The default work-manager belongs to a thread-pool, as initial thread-pool comes with only five threads, that's not much. If your application has to face a large number of hits, you may want to start with more than that.Well, that's quite easy. You have  two option to do so.1) Modify the config.xmlJust add the following line(s) in your server definition : <server> <name>AdminServer</name> <self-tuning-thread-pool-size-min>100</self-tuning-thread-pool-size-min> <self-tuning-thread-pool-size-max>200</self-tuning-thread-pool-size-max> [...] </server> 2) Adding some JVM parameters Add the following system property in setDomainEnv.sh/setDomainEnv.cmd or startWebLogic.sh/startWebLogic.cmd : -Dweblogic.threadpool.MinPoolSize=100 -Dweblogic.threadpool.MaxPoolSize=100 Reboot WLS and see the option has been taken into account . Disadvantage: So far its fine. But here there is an disadvantage in tuning Default WorkManager. Internally Weblogic Server has many work managers configured for different types of work.  if we run out of threads in the self-tuning pool(because of system property -Dweblogic.threadpool.MaxPoolSize) due to being undersized, then important work that WLS might need to do could be starved.  So, while limiting the self-tuning would limit the default WorkManager and internally it also limits all other internal WorkManagers which WLS uses.So the best alternative is to override the default WorkManager that means creating a WorkManager for the Application and assign the WorkManager for the application instead of tuning the Default WorkManager.

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• Cutting Subscriber Churn with Media Intelligence

  - by Oracle M&E

  There's lots of talk in media and entertainment companies about using "big data".  But it's often hard to see through the hype and understand how big data brings benefits in the real world.  How about being able to predict with 92% accuracy which subscribers intend to cancel their subscription - and put in place a renewal strategy to dramatically reduce that churn?  That's what Belgian media company De Persgroep has achieved with Oracle's Media Intelligence solution.  "One of the areas in which we're able to achieve beautiful results using big data is the churn prediction," De Persgroep's CIO Luc Verbist explains in a new Oracle video.  "Based on all the data that we collect on websites and all your behavior, payment behavior and so on, we're able to make a prediction model, which, with an accuracy of 92 percent, is able to predict that you probably won't renew your newspaper, anymore. So our approach to renewal is completely different to the people in that segment than towards the other people. And this has brought us a lot of value and a lot of customers who didn't stop their newspaper where else they would have done so." De Persgroep is using Oracle's Big Data Appliance, along with software from Oracle partner NGDATA to build up a detailed "DNA profile" of each individual customer, based on every interaction, in real time.  This means that any change in behavior - a drop in content consumption, a late subscription payment, a negative social media comment - is captured.  Applying advanced data modeling techniques automatically converts those raw interactions into data with real business meaning - like that customer's risk of churning. The very same data profile - comprising hundreds if individual dimensions - can simultaneously drive targeted marketing campaigns - informing audience about new content that's most relevant and encouraging them to subscribe.  It can power content recommendations and personalization right in the content sites and apps. And it can link directly into digital advertising networks via platforms like Oracle's BlueKai data management platform (DMP), to drive increased advertising CPMs. Using Oracle's Media Intelligence solution enables this across De Persgroep's business - comprising eight newspapers and 25 magazines published in Belgium and The Netherlands, and digital properties including websites with 6m daily unique visitors, along with TV and radio stations. "The company strategy is in fact a customer-centric strategy, so we want to get a 360-view about our customers, about our prospects. And the big data project helped us to achieve that goal," says Verbist. Using Oracle's Big Data Appliance to underpin the solution created huge savings.   "The selection of the Big Data Appliance was quite easy.  It was very quick to install, very easy to install, as well. And it was far cheaper than building our own Hadoop cluster. So it was in fact a non-brainer," Verbist explains. Applying Media Intelligence approach has yielded incredible results for De Persgroep, including: Improved products - with a new understanding of how readers are consuming print and digital content across the day Improved customer segmentation - driving a 6X improvement in customer prospecting and acquisition when contacting a specific segment Having the project up and running in three months And that has led to competitive benefits for De Persgroep, as Luc Verbist explains: "one of the results we saw since we started using big data is that we're able to increase the gap between we as the market leader, and the second [by] more than 20 percent."

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