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  • JavaOne San Francisco 2013 Content Catalog Live!

    - by Yolande Poirier
    There will be over 500 technical sessions, BOFs, tutorials, and hands-on labs offered. Note that "Securing Java" is a new track this year. The tracks are:  Client and Embedded Development with JavaFX Core Java Platform Edge Computing with Java in Embedded, Smart Card, and IoT Applications Emerging Languages on the Java Virtual Machine Securing Java Java Development Tools and Techniques Java EE Web Profile and Platform Technologies Java Web Services and the Cloud In the Content Catalog you can search on tracks, session types, session categories, keywords, and tags. Or, you can search for your favorite speakers to see what they’re presenting this year. And, directly from the catalog, you can share sessions you’re interested in with friends and colleagues through a broad array of social media channels. Start checking out JavaOne content now to plan your week at the conference. Then, you’ll be ready to sign up for all of your sessions when the scheduling tool goes live.

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  • Java Spotlight Episode 100: JavaOne 2012 Part 1

    - by Roger Brinkley
    An interview with Arun Gupta on Glassfish, Geertjan Wielenga on Netbeans, and 15 year JavaOne alumin Robert Treacy on events and happenings at JavaOne 2012. Right-click or Control-click to download this MP3 file. You can also subscribe to the Java Spotlight Podcast Feed to get the latest podcast automatically. If you use iTunes you can open iTunes and subscribe with this link:  Java Spotlight Podcast in iTunes. Show Notes Events Sep 30-Oct 4, JavaONE, San Francisco Oct 3-4, Java Embedded @ JavaONE, San Francisco Oct 15-17, JAX London Oct 30-Nov 1, Arm TechCon, Santa Clara Oct 22-23, Freescale Technology Forum - Japan, Tokyo Oct 31, JFall, Netherlands Nov 2-3, JMagreb, Morocco Nov 13-17, Devoxx, Belgium Feature InterviewGlassFish Community Event will be conducted on Sep 30, 11am - 1pm. This is a fantastic opportunity for GlassFish users to meet and engage with the GlassFish Team in a casual setting.http://glassfish-event12.eventbrite.com/ Netbeans eventshttp://netbeans.dzone.com/news/meet-experts-java-ee-javafx http://netbeans.org/community/articles/javaone/2012/netbeans-day-2012.html http://netbeans.org/community/articles/javaone/2012/index.html

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  • JDeveloper and Upgrading Your JDK on Ubuntu

    - by Duncan Mills
    One little gotcha, if you, as I did recently, upgrade your JDK on Ubuntu then you may have to make sure you reflect that change in a couple of places for JDeveloper to stay happy. Assuming that you've installed from the jar version of the JDeveloper installer, then the JDK that you specified at install time will be recorded in the .jdev_jdk file in your home directory.However, be aware that this is not the only reference to the absolute path of the JDK. When you run the embedded WebLogic for the first time then the .jdeveloper/system11.1.1.3.37.56.60/DefaultDomain/bin/startWebLogic.shscript will be created, and associated with that, the setDomainEnv.sh script in the same directory. So, if you do want to change the JDK location be sure to change this file as well. (or of course do everything with symbolic links)

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  • DB Enterprise User Security Integration With Directory Services

    - by Etienne Remillon
    Gain a better understanding of how to integrate Enterprise User Security (EUS) with various Directories by attending this 1 hour Advisor Webcast!  When: July 11, 2012 at 16:00 UK / 17:00 CET / 08:00 am Pacific / 9:00 am Mountain / 11:00 am Eastern Enterprise User Security (EUS) is a DB feature to externalize, and centrally manage DB users in a directory server. The webcast will briefly introduce EUS, followed by a detailed discussion about the various directory options that are supported, including integration with Microsoft Active Directory. We'll conclude how to avoid common pitfalls deploying EUS with directory services. TOPICS WILL INCLUDE: - Understand EUS basics - Understand EUS and directory integration options - Avoid common EUS deployment mistakes Make sure to register and mark this date on your calendar! - Details and registration.

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  • Less than 50 Lines of Code to Create a Java Palette in NetBeans

    - by Geertjan
    Want to drag and drop Java code snippets into the palette, in the same way as can be done for HTML files? If so, create a new module and add a class with the content below and you're done. You'll be able to select a piece of Java code, drag it into the palette (Ctrl-Shift-8 to open it), where you'll be able to set a name, tooltip, and icons for the snippet, and then you'll be able to drag it out of the palette into any Java files you like. The palette content is persisted across restarts of the IDE. package org.netbeans.modules.javasourcefilepalette; import java.io.IOException; import javax.swing.Action; import org.netbeans.api.editor.mimelookup.MimeRegistration; import org.netbeans.spi.palette.DragAndDropHandler; import org.netbeans.spi.palette.PaletteActions; import org.netbeans.spi.palette.PaletteController; import org.netbeans.spi.palette.PaletteFactory; import org.openide.util.Exceptions; import org.openide.util.Lookup; import org.openide.util.datatransfer.ExTransferable; public class JavaSourceFileLayerPaletteFactory { private static PaletteController palette = null; @MimeRegistration(mimeType = "text/x-java", service = PaletteController.class) public static PaletteController createPalette() { try { if (null == palette) { return PaletteFactory.createPalette( //Folder: "JavaPalette", //Palette Actions: new PaletteActions() { @Override public Action[] getImportActions() {return null;} @Override public Action[] getCustomPaletteActions() {return null;} @Override public Action[] getCustomCategoryActions(Lookup lkp) {return null;} @Override public Action[] getCustomItemActions(Lookup lkp) {return null;} @Override public Action getPreferredAction(Lookup lkp) {return null;} }, //Palette Filter: null, //Drag and Drop Handler: new DragAndDropHandler(true) { @Override public void customize(ExTransferable et, Lookup lkp) {} }); } } catch (IOException ex) { Exceptions.printStackTrace(ex); } return null; } } In my layer file, I have this content: <folder name="JavaPalette"> <folder name="Snippets"/> </folder> That's all. Run the module. Open a Java source file and the palette will automatically open. Drag some code into the palette and a dialog will pop up asking for some details like display name and icons. Then the snippet will be in the palette and you'll be able to drag and drop it anywhere you like. Use the Palette Manager, which is automatically integrated, to add new categories and show/hide palette items. Related blog entry, for which the above is a big simplification: Drag/Drop Snippets into Palette .

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  • Mobile and Social for Retail

    - by David Dorf
    I've got two speaking gigs in the next few weeks, so I thought I'd preview both here. First I'll be at eTail West on February 24th to talk about mobile. I'll be previewing a new study of how shoppers are using mobile phones. Here's a sneak peek at one of the slides: It should be no surprise that as more consumers adopt smartphones, more are finding ways to use them to help with shopping. Sometimes that's to find a store, download a coupon, or do price comparisons. I'll also be discussing the NRF Mobile Blueprint, and will walk through an example of mobile impacting the in-store experience. Retailers need to look upon mobile as the method of bringing the digital assets of e-commerce into the aisles to enhance shopping. On March 9th I'll be at NRF Innovate co-presenting with Jon Kubo of Wet Seal on social strategies. Jon is a retail innovation rock-star and I always learn something new from every conversation with him. Below is a another slide preview: I cheated a little on the top 10 most popular retailer pages by not including Victoria's Secret Pink. VC is already represented, so I didn't include them a second time. The most interesting statistic I found was that the average user spends 55 minutes on Facebook a day. Wow! I also decided to use the old "Like" and "Fan" icons just because I like them better (pun intended). Wet Seal has been collecting interesting statistics on liked products, so I hope Jon will share lots (I'm on a roll). Hope to see you at both events.

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  • Kronos Workforce Mobile Apps (w/Java ME tech) lets bosses and staff work better

    - by hinkmond
    The Kronos Workforce Mobile apps let bosses spy on their workers, and let workers do what workers do best (uh, you know, work?), all using Java ME technology. See: Enable your Mobile Workforce w/Kronos Here's a quote: Kronos® Workforce Mobile™ Manager – allows managers to use their devices to monitor workforce operations, resolve exceptions, and respond quickly to employee requests. Kronos Workforce Mobile Employee – enables employees to track their work in real time, quickly and easily review information such as their schedules and timecards, and request time off. Kronos mobile applications are delivered as native applications for [blah-blah-blah]. A JavaME option is also available, which runs on a wide range of feature phones. Good stuff for the enterprise. Java ME technology helps run the mobile enterprise. I like that. Kinda catchy... Hinkmond

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  • Pillar Axiom 600 Playbook für Partner

    - by swalker
    Erfahren Sie mehr über die Produktpositionierung und Funktionalität von Pillar Axiom 600. Das Pillar Axiom 600 Playbook (Vertriebsskript) unterstützt Sie beim Vertrieb, bei der Identifizierung und Qualifizierung von Vertriebs-Chancen, bei der Entwicklung von Vertriebsszenarien und bei der Abgrenzung zu Ihrem Wettbewerb. Setzen Sie Schwerpunkte bei der Verwendung Ihrer Ressourcen und erweitern Sie Ihr Angebot mit den OPN Specialized-Optionen, die Ihrem Unternehmen zur Verfügung stehen.

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  • Can you say "Architect?"

    - by Bob Rhubart
    Photo by Jennifer Ortiz In his article, It's Time To Occupy IT, AIIM CEO and president John Mancini examines the evolution of "Systems of Engagement," the social technologies that are transforming how customers and employees relate to and interact with companies. Surviving the disruption that transformation entails is a matter of when, rather than if, a given organization embraces the change. But as Mancini points out, that transformation will require a "new breed" of IT professional: "While addressing this kind of challenge requires technical skills, it also requires process and customer acumen more often found in the business than in our IT departments. It requires a new type of information professional, whose expertise includes technical and domain knowledge, but who also has an idea of how the pieces of a process that spans the worlds of Systems of Record and Systems of Engagement should fit together. Gartner estimates that the demand for this new breed of information professional will grow by 50 percent by 2015." Though Mancini makes no reference to the title, the skills he desribes are those of the IT architect. While the specific definition of the role remains fodder for seemingly endless discussion and debate on various social networks and forums, the fact remains that the skills required for success in the evolving world of IT will increasingly involve a deep understanding of how all the pieces fit together.

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  • Keeping Entitlements in Check

    - by Naresh Persaud
    Thanks for going the webcast on keeping entitlements in check. As a follow up, I have attached the slides to the webcast. The webcast will be available on demand shortly via IOUG.   A few key takeaways: Application security means applying both preventive and detective controls. Audit and security groups need the combination of both access certification and runtime dynamic authorization. Today, security policy is largely fragmented and brittle to change. The result is audit exposure for highly regulated applications.  By addressing the entire value chain of application security with a comprehensive platform approach, organizations can reduce the risk and improve compliance.    Ioug webcast entitlements in check View more PowerPoint from OracleIDM

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  • To encryption=on or encryption=off a simple ZFS Crypto demo

    - by darrenm
    I've just been asked twice this week how I would demonstrate ZFS encryption really is encrypting the data on disk.  It needs to be really simple and the target isn't forensics or cryptanalysis just a quick demo to show the before and after. I usually do this small demo using a pool based on files so I can run strings(1) on the "disks" that make up the pool. The demo will work with real disks too but it will take a lot longer (how much longer depends on the size of your disks).  The file hamlet.txt is this one from gutenberg.org # mkfile 64m /tmp/pool1_file # zpool create clear_pool /tmp/pool1_file # cp hamlet.txt /clear_pool # grep -i hamlet /clear_pool/hamlet.txt | wc -l Note the number of times hamlet appears # zpool export clear_pool # strings /tmp/pool1_file | grep -i hamlet | wc -l Note the number of times hamlet appears on disk - it is 2 more because the file is called hamlet.txt and file names are in the clear as well and we keep at least two copies of metadata. Now lets encrypt the file systems in the pool. Note you MUST use a new pool file don't reuse the one from above. # mkfile 64m /tmp/pool2_file # zpool create -O encryption=on enc_pool /tmp/pool2_file Enter passphrase for 'enc_pool': Enter again: # cp hamlet.txt /enc_pool # grep -i hamlet /enc_pool/hamlet.txt | wc -l Note the number of times hamlet appears is the same as before # zpool export enc_pool # strings /tmp/pool2_file | grep -i hamlet | wc -l Note the word hamlet doesn't appear at all! As a said above this isn't indended as "proof" that ZFS does encryption properly just as a quick to do demo.

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  • JSF 2.2, Interceptors 1.2, and JPA 2.1 Replay: Java EE 7 Launch Webinar Technical Breakouts on YouTube

    - by arungupta
    As stated previously (here, here, and here), the On-Demand Replay of Java EE 7 Launch Webinar is already available. You can watch the entire Strategy and Technical Keynote there, and all other Technical Breakout sessions as well. We are releasing the next set of Technical Breakout sessions on GlassFishVideos YouTube channel as well. In this series, we are releasing JSF 2.2, Interceptors 1.2, and JPA 2.1. Here's the JSF 2.2 session: Here's the Interceptors 1.1 session: Here's the JPA 2.1 session: Enjoy watching them over the next few days before we release the next set of videos! And don't forget to download Java EE 7 SDK and try numerous bundled samples.

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  • RPi and Java Embedded GPIO: Java code to blink more LEDs

    - by hinkmond
    Now, it's time to blink the other GPIO ports with the other LEDs connected to them. This is easy using Java Embedded, since the Java programming language is powerful and flexible. Embedded developers are not used to this, since the C programming language is more popular but less easy to develop in. We just need to use a dynamic Java String array to map to the pinouts of the GPIO port names from the previous diagram posted. This way we can address each "channel" with an index into that String array. static String[] GpioChannels = { "0", "1", "4", "17", "21", "22", "10", "9" }; With this new dynamic array, we can streamline the main() of this Java program to activate all the ports. /** * @param args the command line arguments */ public static void main(String[] args) { FileWriter[] commandChannels; try { /*** Init GPIO port for output ***/ // Open file handles to GPIO port unexport and export controls FileWriter unexportFile = new FileWriter("/sys/class/gpio/unexport"); FileWriter exportFile = new FileWriter("/sys/class/gpio/export"); for (String gpioChannel : GpioChannels) { System.out.println(gpioChannel); // Reset the port unexportFile.write(gpioChannel); unexportFile.flush(); // Set the port for use exportFile.write(gpioChannel); exportFile.flush(); // Open file handle to port input/output control FileWriter directionFile = new FileWriter("/sys/class/gpio/gpio" + gpioChannel + "/direction"); // Set port for output directionFile.write(GPIO_OUT); directionFile.flush(); } And, then simply add array code to where we blink the LED to make it blink all the LEDS on and off at once. /*** Send commands to GPIO port ***/ commandChannels = new FileWriter[GpioChannels.length]; for (int channum=0; channum It's easier than falling off a log... or at least easier than C programming. Hinkmond

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  • Tab Sweep - Java EE wins, Prime Faces JSF, NetBeans, Jelastic for GlassFish, BeanValidation, Ewok and more...

    - by alexismp
    Recent Tips and News on Java, Java EE 6, GlassFish & more : • PrimeFaces 3.2 Final Released (primefaces.org) • Java EE wins over Spring (Bill Burke) • Customizing Components in JSF 2.0 (Mr. Bool) • Key to the Java EE 6 Platform: NetBeans IDE 7.1.x (OTN) • How to use GlassFish’s Connection Pool in Jelastic (jelastic.com) • Bean Validation 1.1 early draft 1 is out - time for feedback (Emmanuel) • Code artifacts published for Bean Validation 1.1 early draft 1 (Emmanuel) • Aprendendo Java EE 6 com GlassFish 3 e NetBeans 7.1 (Marcello) • JavaEE6 and the Ewoks (Murat)

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  • Loosely Coupled Tabs in Java Editor

    - by Geertjan
    One of the NetBeans Platform 7.1 API enhancements is the @MultiViewElement.Registration annotation. That lets you add a new tab to any existing NetBeans editor. Really powerful since I didn't need to change the sources (or even look at the sources) of the Java editor to add the "Visualizer" tab to it, as shown below: Right now, the tab doesn't show anything, that will come in the next blog entry. The point here is to show how to set things up so that you have a new tab in the Java editor, without needing to touch any of the NetBeans IDE sources: And here's the code, take note of the annotation, which registers the JPanel for the "text/x-java" MIME type: import javax.swing.Action; import javax.swing.JComponent; import javax.swing.JPanel; import javax.swing.JToolBar; import org.netbeans.core.spi.multiview.CloseOperationState; import org.netbeans.core.spi.multiview.MultiViewElement; import org.netbeans.core.spi.multiview.MultiViewElementCallback; import org.openide.awt.UndoRedo; import org.openide.loaders.DataObject; import org.openide.util.Lookup; import org.openide.util.NbBundle; import org.openide.windows.TopComponent; @MultiViewElement.Registration(displayName = "#LBL_Visualizer", iconBase = "org/java/vis/icon.gif", mimeType = "text/x-java", persistenceType = TopComponent.PERSISTENCE_NEVER, preferredID = "JavaVisualizer", position = 3000) @NbBundle.Messages({     "LBL_Visualizer=Visualizer" }) public class JavaVisualizer extends JPanel implements MultiViewElement {     private JToolBar toolbar = new JToolBar();     private DataObject obj;     private MultiViewElementCallback mvec;     public JavaVisualizer(Lookup lkp) {         obj = lkp.lookup(DataObject.class);         assert obj != null;     }     @Override     public JComponent getVisualRepresentation() {         return this;     }     @Override     public JComponent getToolbarRepresentation() {         return toolbar;     }     @Override     public Action[] getActions() {         return new Action[0];     }     @Override     public Lookup getLookup() {         return obj.getLookup();     }     @Override     public void componentOpened() {     }     @Override     public void componentClosed() {     }     @Override     public void componentShowing() {     }     @Override     public void componentHidden() {     }     @Override     public void componentActivated() {     }     @Override     public void componentDeactivated() {     }     @Override     public UndoRedo getUndoRedo() {         return UndoRedo.NONE;     }     @Override     public void setMultiViewCallback(MultiViewElementCallback mvec) {         this.mvec = mvec;     }     @Override     public CloseOperationState canCloseElement() {         return CloseOperationState.STATE_OK;     } } It's a fair amount of code, but mostly pretty self-explanatory. The loosely coupled tabs are applicable to all NetBeans editors, not just the Java editor, which is why the "History" tab is now available to all editors throughout NetBeans IDE. In the next blog entry, you'll see the integration of the Visual Library into the panel I embedded in the Java editor.

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  • Removing Menu Items from Window Tabs

    - by Geertjan
    So you're working on your NetBeans Platform application and you notice that when you right-click on tabs in the predefined windows, e.g., the Projects window, you see a long list of popup menus. For whatever the reason is, you decide you don't want those popup menus. You right-click the application and go to the Branding dialog. There you uncheck the checkboxes that are unchecked below: As you can see above, you've removed three features, all of them related to closing the windows in your application. Therefore, "Close" and "Close Group" are now gone from the list of popup menus: But that's not enough. You also don't want the popup menus that relate to maximizing and minimizing the predefined windows, so you uncheck those checkboxes that relate to that: And, hey, now they're gone too: Next, you decide to remove the feature for floating, i.e., undocking the windows from the main window: And now they're gone too: However, even when you uncheck all the remaining checkboxes, as shown here... You're still left with those last few pesky popup menu items that just will not go away no matter what you do: The reason for the above? Those actions are hardcoded into the action list, which is a bug. Until it is fixed, here's a handy workaround: Set an implementation dependency on "Core - Windows" (core.window). That is, set a dependency and then specify that it is an implementation dependency, i.e., that you'll be using an internal class, not one of the official APIs. In one of your existing modules, or in a new one, make sure you have (in addition to the above) a dependency on Lookup API and Window System API. And then, add the class below to the module: import javax.swing.Action; import org.netbeans.core.windows.actions.ActionsFactory; import org.openide.util.lookup.ServiceProvider; import org.openide.windows.Mode; import org.openide.windows.TopComponent; @ServiceProvider(service = ActionsFactory.class) public class EmptyActionsFactory extends ActionsFactory { @Override public Action[] createPopupActions(TopComponent tc, Action[] actions) { return new Action[]{}; } @Override public Action[] createPopupActions(Mode mode, Action[] actions) { return new Action[]{}; } } Hurray. Farewell to superfluous popup menu items on your window tabs. In the screenshot below, the tab of the Projects window is being right-clicked and no popup menu items are shown, which is true for all the other windows, those that are predefined as well as those that you add afterwards:

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  • Update on PeopleSoft 9.0

    Doris Wong, Group Vice President and General Manager of PeopleSoft Enterprise updates listeners on the new capabilities of PeopleSoft 9.0, the customer momentum with this new release and why more PeopleSoft customers should consider upgrading to this new release.

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  • Recent uploaded slides for the Upgrade Talks last week

    - by Mike Dietrich
    Welcome 2011 :-) And here you'll find the newest talks Carol, Roy and Brian delivered last week in several cities (please find the also in the DOWNLOAD SLIDES section on the right side of this blog): Upgrade Methods and Upgrade Planning: Click here to Download and use the keyword: roy2011 +500 Slides Upgrade Workshop Presentation: Click here to Download and use the keyword (Schlüsselwort): upgrade112 Hope you had a nice weekend and wonderful weather, too, as we had yesterday south of Munich. Click pic for a higher resolution: Starnberg Lake - View towards the Alps

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  • Raspberry Pi and Java SE: A Platform for the Masses

    - by Jim Connors
    One of the more exciting developments in the embedded systems world has been the announcement and availability of the Raspberry Pi, a very capable computer that is no bigger than a credit card.  At $35 US, initial demand for the device was so significant, that very long back orders quickly ensued. After months of patiently waiting, mine finally arrived.  Those initial growing pains appear to have been fixed, so availability now should be much more reasonable. At a very high level, here are some of the important specs: Broadcom BCM2835 System on a chip (SoC) ARM1176JZFS, with floating point, running at 700MHz Videocore 4 GPU capable of BluRay quality playback 256Mb RAM 2 USB ports and Ethernet Boots from SD card Linux distributions (e.g. Debian) available So what's taking place taking place with respect to the Java platform and Raspberry Pi? A Java SE Embedded binary suitable for the Raspberry Pi is available for download (Arm v6/7) here.  Note, this is based on the armel architecture, a variety of Arm designed to support floating point through a compatibility library that operates on more platforms, but can hamper performance.  In order to use this Java SE binary, select the available Debian distribution for your Raspberry Pi. The more recent Raspbian distribution is based on the armhf (hard float) architecture, which provides for more efficient hardware-based floating point operations.  However armhf is not binary compatible with armel.  As of the writing of this blog, Java SE Embedded binaries are not yet publicly available for the armhf-based Raspbian distro, but as mentioned in Henrik Stahl's blog, an armhf release is in the works. As demonstrated at the just-completed JavaOne 2012 San Francisco event, the graphics processing unit inside the Raspberry Pi is very capable indeed, and makes for an excellent candidate for JavaFX.  As such, plans also call for a Pi-optimized version of JavaFX in a future release too. A thriving community around the Raspberry Pi has developed at light speed, and as evidenced by the packed attendance at Pi-specific sessions at Java One 2012, the interest in Java for this platform is following suit. So stay tuned for more developments...

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  • A Panorama of JavaOne Latin America

    - by reza_rahman
    As you know, JavaOne Latin America 2012 was held at the Transamerica Expo Center in Sao Paulo, Brazil on December 4-6. It was a resounding success with a great vibe, excellent technical content and numerous world class speakers, both local and international. Various folks like Tori Wieldt, Steve Chin, Arun Gupta, Bruno Borges and myself looked at the conference from slightly different colored lenses. It's interesting to put them all together in a panoramatic collage: Tori wrote about the Sao Paulo Geek Bike Ride held the Saturday before the conference here (enjoy the photos and video). She also discusses the keynotes in great detail here. Steve looked at it from the viewpoint of someome instrumental to putting the event together. Read his thoughts here (he has more geek bike ride photos as well as material for his JavaFX/HTML 5 talk). Arun had a more holistic view of the conference. He covers the geek bike ride, the GlassFish party (organized by Bruno Borges), his Java EE talks, and more. Check out the cool photos as well as the technical material. Bruno provides the critical local perspective in his 7 reasons you had to be at JavaOne Latin America 2012. He discusses the OTN Lounge, the hands-on-lab, the Java community keynote, Java EE technical sessions and of course the GlassFish party! I covered the GlassFish booth, the lab and my technical sessions (as well as Sao Paulo's lively metal underground) here.

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  • Mobile Shopping Alerts

    - by David Dorf
    Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} It’s been popular to offer coupons when people check-in to a store, because you’re catching them at the best possible time – they’re presumably in a shopping state-of-mind, and they’re at your store.  But wouldn’t it be even better to catch the people walking by your store and entice them to visit?  That’s the concept of geo-fences.  When people enter a geographic zone, they are sent a relevant text message alerting them about something nearby. I wrote about Placecast doing this for The North Face, noting that the messages were a unique combination of both offers and useful information about outdoor activities. After creating a program with European carrier O2, Placecast recently entered into an agreement to provide similar services to AT&T customers.  The ShopAlerts program allows AT&T customers in Chicago, Los Angeles, New York City, and San Francisco opt-in to receive these messages.  The program will be expanded nationwide as early as this summer. It’s a much better model for customers (and Placecast) to sign-up once with the carrier instead of each individual retailer, but I hope the messages aren’t restricted to advertising.  I really the like the idea of providing other information, such as nearby special events, races, and perhaps even things to avoid like construction.

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