I've used many over the years like Media Temple gs, dreamhost, slicehost, and some others that I don't care to remember. But it's pretty hard to find a new host with search engines, because they normally give you those crappy affiliate driven reviews sites.

Which host would you use for:

• Small personal websites with small traffic.
• Medium to large websites/applications with medium to large traffic.
• What host would you use for your assets (large images, media, etc...).
• Favorite dedicated/vps host.