What's an acceptable "Avg. Page Load Time"?

Posted by hawbsl on Pro Webmasters See other posts from Pro Webmasters or by hawbsl
Published on 2012-04-05T15:42:23Z Indexed on 2012/04/10 11:43 UTC
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google-analytics

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page-speed

Is there any industry rule of thumb for what's considered an unacceptable load time v. an OK one v. a blistering fast one?

We're just reviewing some Google Analytics data and getting 0.74 Avg. Page Load Time reported. I guess that's OK. However it would be good if some meatier comparison data were available, or a blog post, or somewhere where there's some analysis of what speeds are generally being achieved by various kinds of sites.

Any useful links to help someone interpret these speeds? If you Google it you just get a lot of results dealing with how to improve your speed. We're not at that stage yet.

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