Last year at OpenWorld we announced Sabre Holding as a winner of the Fusion Middleware Innovation Awards. The Sabre team did an excellent job at leveraging cutting edge technologies for managing rapid data growth and exponential scalability demands they have experienced in the travel industry.

Today we announced the details and specific benefits of Sabre’s new real-time data integration solution in a press release. Please take a look if you haven’t seen it yet. Sabre Holdings Deploys Oracle Data Integrator and Oracle GoldenGate to Support Rapid Customer Growth

There are 3 different areas of benefits Sabre achieved by using Oracle Data Integration products:

• Manages 7X increase in data sources for the enterprise data warehouse
• Reduced infrastructure complexity
• Decreased time to market for new products and services by 30 percent.

This simply shows that using latest technologies helps the companies to innovate robust solutions against today’s key data management challenges. And the benefit of using a next generation data integration technology is not only seen in the IT operations, but also in the business side. A better data integration solution for the enterprise data warehouse delivered the platform they need to accelerate how they service their customers, improving their competitive advantage.

Tomorrow I will give another great example of innovation with next generation data integration from Oracle. We will be discussing the Fusion Middleware Innovation Awards 2012 winners and their results with using Oracle’s data integration products.