Is a simple iPhone app more appealing to users than a mobile website?

Posted by Ryan on Programmers See other posts from Programmers or by Ryan
Published on 2012-10-22T02:12:57Z Indexed on 2012/10/22 5:15 UTC
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iphone

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mobile

My client wants to do an iPhone app because she's found that people are significantly more likely to use the iPhone app over a mobile optimized site. The iPhone app is very simple - it just displays a couple images and some text. As a programmer I'd much rather do a mobile site given the simple nature of the content. From a technical perspective I feel that it's overkill to use an iPhone app in this situation.

Does it make sense to build an iPhone when a mobile site would suffice, simply because your users would much rather it be an iPhone app? Is there anyway to easily convince users that a mobile site is just as easy to use?

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