I have an issue with Google Analytics, can't seem to find a guide how to activate Demographics and Interests reports. I am using the new version of analytics (Universal Analytics) and the script code looks something like this: (function (i, s, o, g, r, a, m) { i['GoogleAnalyticsObject'] = r; i[r] = i[r] || function () { (i[r].q = i[r].q || []).push(arguments) }, i[r].l = 1 * new Date(); a = s.createElement(o), m = s.getElementsByTagName(o)[0]; a.async = 1; a.src = g; m.parentNode.insertBefore(a, m) })(window, document, 'script', '//www.google-analytics.com/analytics.js', 'ga');

But the guide i found on googles page (https://support.google.com/analytics/answer/2819948?hl=sv) is for the old version (Classis Analytics).

Anyone know how i can activate this on Universal Analytics or is this even possible?

Thanks!