There seems to be an overabundance of buzzwords for software development styles and methodologies: Agile development, extreme programming, test-driven development, etc... well, is there any sort of buzzword for "performance-aware" development?

By "performance awareness", I don't necessarily mean low-latency or low-level programming, although the former would logically fall under the blanket term I'm looking for. I mean development in which resources are recognised to be finite and so there is a general emphasis on low computational complexity, good resource management, etc.

If I was to be snarky, I would say "good programming", but that doesn't seem to get the message across so well...