Is Innovation Dead?
- by wulfers
My question is has innovation died? For large businesses that do not have a
vibrant, and fearless leadership (see Apple under Steve jobs), I think is has. If you look at the organizational charts for
many of the large corporate megaliths you will see a plethora of middle
managers who are so risk averse that innovation (any change involves risk) is choked
off since there are no innovation champions in the middle layers. And innovation driven top down can only happen
when you have a visionary in the top ranks, and that is also very rare.So where is actual innovation happening, at the bottom
layer, the people who live in the trenches…
The people who live for a challenge.
So how can big business leverage this innovation layer? Remove the middle management layer. Provide an innovation champion who has an
R&D budget and is tasked with working with the bottom layer of a company,
the engineers, developers and business analysts
that live on the edge (Where the corporate tires meet the road).
Here are two innovation failures I will tell you about, and both
have been impacted by a company so risk averse it is starting to fail in its
primary business ventures:
This company initiated an innovation process several years
ago. The process was driven companywide
with team managers being the central points of collection of innovative ideas. These managers were given no budget to do
anything with these ideas. There was no
process or incentive for these managers to drive it about their team. This lasted close to a year and the
innovation program slowly slipped into oblivion….
A second example:
This same company failed an attempt to market a consumer product in a
line where there was already a major market leader. This product was under development for several
years and needed to provide some major device differentiation form the current
market leader. This same company had a
large Lead Technologist community made up of real innovators in all areas of
technology. Did this same company
leverage the skills and experience of this internal community, NO!!!
So to wrap this up, if large companies really want to survive,
then they need to start acting like a small company. Support those innovators and risk takers! Reward them by implementing their innovative
ideas. Champion (from the top down)
innovation (found at the bottom) in your companies. Remember if you stand still you are really falling
behind.Do it now! Take a risk!
