- by me
Author: Peter Reiser - Social Business Evangelist, Oracle WebCenter
Solution SummaryAzul Linhas Aéreas Brasileiras (Azul Brazilian Airlines) is the third-largest airline in Brazil serving 42 destinations with a fleet of 49 aircraft and employs 4,500 crew members.
The company wanted to offer an innovative site with a simple purchasing
process for customers to search for and buy tickets and for the
company’s marketing team to more effectively conduct its campaigns.
To
this end, Azul implemented Oracle WebCenter Sites, succeeding in
gathering all of the site’s key information onto a single platform.
Azul can now
complete the Web site content updating process—which used to take
approximately 48 hours—in less than five minutes.
Company OverviewAzul Linhas Aéreas Brasileiras (Azul Brazilian Airlines) has established
itself as the third-largest airline in Brazil, based on a business
model that combines low prices with a high level of service. Azul serves
42 destinations with a fleet of 49 aircraft. It operates 350 daily
flights with a team of 4,500 crew members. Last year, the company
transported 15 million passengers, achieving a 10% share of the
Brazilian market, according to the Agência Nacional de Aviação Civil
(ANAC, or the National Civil Aviation Agency).
Business ChallengesThe company wanted to offer an innovative site with a simple purchasing
process for customers to search for and buy tickets and for the
company’s marketing team to more effectively conduct its campaigns.
Provide customers with an innovative Web site with a simple process for purchasing flight tickets
Bring
dynamism to the Web site’s content updating process to provide autonomy
to the airline’s strategic departments, such as marketing and product
development
Facilitate integration among the site’s different
application providers, such as ticket availability and payment process,
on which ticket sales depend
Solution DeployedAzul worked with the Oracle partner TQI to implement Oracle WebCenter Sites, succeeding in gathering all of
the site’s key information onto a single platform. Previously, at least
three servers and corporate information environments had directed data to
the portal. The single Oracle-based platform now facilitates site
updates, which are daily and constant.
Business Results
Gained development freedom in all processes—from implementation to content editing
Gathered
all of the Web site’s key information onto a single platform,
facilitating its daily and constant updating, whereas the information
was previously spread among at least three IT environments and had to go
through a complex process to be made available online to customers
Reduced time needed to update banners and other Web site content from an average of 48 hours to less than five minutes
Simplified
the flight ticket sales process thanks to tool flexibility that enabled
the company to improve Website usability
“Oracle WebCenter Sites provides an easy-to-use platform that enables
our marketing department to spend less time updating content and more
time on innovative activities. Previously, it would take 48 hours to
update content on our Web site; now it takes less than five minutes. We
have shown the market that we are innovators, enabling customer
convenience through an improved flight ticket purchase process.”
Kleber Linhares, Information Technology and E-Commerce Director, Azul
Linhas Aéreas Brasileiras
Additional Information
Azul Brazilian Airlines Case Study
Oracle WebCenter Sites
Oracle WebCenter Sites Satellite Server
