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• Oracle Announces Oracle Exadata X3 Database In-Memory Machine

  - by jgelhaus

  Fourth Generation Exadata X3 Systems are Ideal for High-End OLTP, Large Data Warehouses, and Database Clouds; Eighth-Rack Configuration Offers New Low-Cost Entry Point ORACLE OPENWORLD, SAN FRANCISCO – October 1, 2012 News Facts During his opening keynote address at Oracle OpenWorld, Oracle CEO, Larry Ellison announced the Oracle Exadata X3 Database In-Memory Machine - the latest generation of its Oracle Exadata Database Machines. The Oracle Exadata X3 Database In-Memory Machine is a key component of the Oracle Cloud. Oracle Exadata X3-2 Database In-Memory Machine and Oracle Exadata X3-8 Database In-Memory Machine can store up to hundreds of Terabytes of compressed user data in Flash and RAM memory, virtually eliminating the performance overhead of reads and writes to slow disk drives, making Exadata X3 systems the ideal database platforms for the varied and unpredictable workloads of cloud computing. In order to realize the highest performance at the lowest cost, the Oracle Exadata X3 Database In-Memory Machine implements a mass memory hierarchy that automatically moves all active data into Flash and RAM memory, while keeping less active data on low-cost disks. With a new Eighth-Rack configuration, the Oracle Exadata X3-2 Database In-Memory Machine delivers a cost-effective entry point for smaller workloads, testing, development and disaster recovery systems, and is a fully redundant system that can be used with mission critical applications. Next-Generation Technologies Deliver Dramatic Performance Improvements Oracle Exadata X3 Database In-Memory Machines use a combination of scale-out servers and storage, InfiniBand networking, smart storage, PCI Flash, smart memory caching, and Hybrid Columnar Compression to deliver extreme performance and availability for all Oracle Database Workloads. Oracle Exadata X3 Database In-Memory Machine systems leverage next-generation technologies to deliver significant performance enhancements, including: Four times the Flash memory capacity of the previous generation; with up to 40 percent faster response times and 100 GB/second data scan rates. Combined with Exadata’s unique Hybrid Columnar Compression capabilities, hundreds of Terabytes of user data can now be managed entirely within Flash; 20 times more capacity for database writes through updated Exadata Smart Flash Cache software. The new Exadata Smart Flash Cache software also runs on previous generation Exadata systems, increasing their capacity for writes tenfold; 33 percent more database CPU cores in the Oracle Exadata X3-2 Database In-Memory Machine, using the latest 8-core Intel® Xeon E5-2600 series of processors; Expanded 10Gb Ethernet connectivity to the data center in the Oracle Exadata X3-2 provides 40 10Gb network ports per rack for connecting users and moving data; Up to 30 percent reduction in power and cooling. Configured for Your Business, Available Today Oracle Exadata X3-2 Database In-Memory Machine systems are available in a Full-Rack, Half-Rack, Quarter-Rack, and the new low-cost Eighth-Rack configuration to satisfy the widest range of applications. Oracle Exadata X3-8 Database In-Memory Machine systems are available in a Full-Rack configuration, and both X3 systems enable multi-rack configurations for virtually unlimited scalability. Oracle Exadata X3-2 and X3-8 Database In-Memory Machines are fully compatible with prior Exadata generations and existing systems can also be upgraded with Oracle Exadata X3-2 servers. Oracle Exadata X3 Database In-Memory Machine systems can be used immediately with any application certified with Oracle Database 11g R2 and Oracle Real Application Clusters, including SAP, Oracle Fusion Applications, Oracle’s PeopleSoft, Oracle’s Siebel CRM, the Oracle E-Business Suite, and thousands of other applications. Supporting Quotes “Forward-looking enterprises are moving towards Cloud Computing architectures,” said Andrew Mendelsohn, senior vice president, Oracle Database Server Technologies. “Oracle Exadata’s unique ability to run any database application on a fully scale-out architecture using a combination of massive memory for extreme performance and low-cost disk for high capacity delivers the ideal solution for Cloud-based database deployments today.” Supporting Resources Oracle Press Release Oracle Exadata Database Machine Oracle Exadata X3-2 Database In-Memory Machine Oracle Exadata X3-8 Database In-Memory Machine Oracle Database 11g Follow Oracle Database via Blog, Facebook and Twitter Oracle OpenWorld 2012 Oracle OpenWorld 2012 Keynotes Like Oracle OpenWorld on Facebook Follow Oracle OpenWorld on Twitter Oracle OpenWorld Blog Oracle OpenWorld on LinkedIn Mark Hurd's keynote with Andy Mendelsohn and Juan Loaiza - - watch for the replay to be available soon at http://www.youtube.com/user/Oracle or http://www.oracle.com/openworld/live/on-demand/index.html

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• Airtel 3G in Chennai – User experience, Price & What’s the catch?

  - by Boonei

  Finally ! Here we are with Airtel 3G in India. Now Airtel customers can have a go at real 3G speed. Sources suggest that the delay in rolling out 3G was due to hardware problems. It was provided by Ericsson. Now first things first. Let me get to the point. I had subscribed to Airtel’s 3G pack Rs.100 for 100 MB. This is to check out how good it is, did not want to pay a hefty sum at the first instance. It was pretty smooth upgrading.. After the upgrade I did see the much awaited 3G signal bar on my phone. Ok! now its testing time. User experience First I did a bit of browsing, boy ! it was pretty quick, web pages loaded in a jiffy. I really did not time it because it loaded really quick. I loaded a YouTube Video, no buffering, watched the 4 min Video with no problems, it took around 6 MB of data usage Made a Skype call for about 6 min, voice clarity was really good and data usage was around 4-5 MB Tried Google Maps everything was so fast could not see the difference between computer and my phone, used it for about couple of minutes. Did listen to an Online Radio for about 5 min took about 8 MB of data usage Guess there is no need to say about Facebook or Twitter. It was good obviously. Video Call – Not yet tested Price – Do you get what you pay for ? 3G speed is fantastic, you have to really feel it to enjoy it. But currently in Airtel, 3G is available only in 3 places wiz. Bengaluru, Chennai, Coimbatore. ok ! Its not even there in all the metros? hmmm. 3G signal was not available in all parts of Chennai, often in many places it changed to 2G. Let alone all the places, even in my house when walking from one room to another sometimes its shows 2G. When it chaged from 3G to 2G there was lag in the application when it was loading data which often made me wonder if the application hanged. Currently prices not low. 2G plans in Airtel is Rs.98 for 2GB and for Rs.100 its only 100MB in 3G. Now you decide please, it’s quite a debate. The Catch – There is always a catch right ? If you have bought 3G connection and in places where 3G is not available (2G) and use any application that requires data connections (youtube, browse, chat etc) its changed with 3G!. Meaning if you have bought 100MB of 3G by paying Rs.100 like I did, suppose you used the connection for about 10MB using 2G, then it would reduce from the 100MB to 90 MB….That’s bad ! You cannot have 2G and 3G plans activated at the same point of time in your phone. You will pay 3G price for using 2G. This article titled,Airtel 3G in Chennai – User experience, Price & What’s the catch?, was originally published at Tech Dreams. Grab our rss feed or fan us on Facebook to get updates from us.

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• Christian Radio Locator iPhone app

  - by Tim Hibbard

  For the last three months or so I've been working on an iPhone (and iPad) app in my spare time. It all started when I took the kids to Minneapolis and had a hard time finding radio stations to listen to on the trip. I looked in the App Store for an app that would use my GPS to show me Christian radio stations nearby, but there wasn't one. So I decided to build my own. Using public information from the FCC and a few other sources, I built a database in Google docs that contains the frequency for all Christian radio stations, where the tower is located and how far the tower can reach. I also included any streaming audio information and other contact information like Facebook or Twitter that I could find. Google spreadsheets publish in JSON format (yes, really) and Xcode can automatically deserialize JSON into a properly formatted entity. This is one area that Xcode is far superior to C#. In a just a few lines of code, I can have a list of in-memory strongly typed objects from a web-based JSON feed. To accomplish the same thing natively in .NET would be much more work and wouldn't feel nearly as clean when it was said and done. The snazzy icon shown above was built by my very talented wife. She hasn't yet provided any feedback on the app's user interface, which is why it is so plain and boring. I used a navigation view controller and EGO pull to refresh table view to construct the main window. Pulling down to refresh initiates a GPS lookup, which queries the database for radio stations in range (yes, you can pass parameters to Google spreadsheets and get a subset back in JSON). Pulling up on the table extends the range of the search and includes stations that may not be close enough to get clear audio. This feature is not that intuitive and the next version contains an update to that functionality. Tapping a cell will show a detail view that displays additional information about the station. The user can click to view the station on a map, click to listen to an online stream (if available) or click to see the station's Facebook or Twitter pages. Swiping back and forth on the table changes the information that is displayed on the right hand side of the table cell. It scrolls through the city where the tower is located, how far the phone is from the tower, the range of the tower and in the next version a signal strength indicator. This was pretty easy to implement once I figured out how to assign the gesture recognizer delegate.  Tapping and holding on a cell will jump the user to the map view screen. Which is pretty cool, but very hard for even a power user to discover. To tackle the issue of discoverability, the next version has a series of instructions displayed at the bottom of the screen to show the user the various shortcuts. Once the user has performed the swipes and long holds, the instructions disappear. I've learned a lot developing this app. Spending over a decade exclusively in .NET made the learning curve a bit steep, but once I learned the structure and syntax of Objective-C, I've learned to appreciate the power and simplicity of it. Here are a few screenshots. I would really appreciate any feedback and especially iTunes reviews. Technically it is open source and a smart googler could probably find it. I just haven't promoted it as open source.     Cross posted from timhibbard.com

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• Challenges and Opportunities to Drive Change in the Healthcare System Explored at America’s Health Insurance Plans Exchange Conference and Institute 2013

  - by elaine blog

  The program theme at the June America’s Health Insurance Plans (AHIP) Exchange Conference and AHIP’s Institute 2013 was Transforming Our Health Care System: Navigating and Succeeding in the New Marketplace.  Topics included care delivery transformation, innovation for a new healthcare eco system, Health Insurance Exchanges, the nexus of consumerism, retail and healthcare, driving value through improved operations and leveraging technology, data and innovation to transform care. Oracle participated as a sponsor of both conferences, signaling the significant investment and activity Oracle continues to make in helping health plans, providers and government agencies become more efficient and more relevant in the healthcare market place. AHIP is a national trade association representing the health insurance industry. AHIP’s members provide health and supplemental benefits to more than 200 million Americans through employer-sponsored coverage, the individual insurance market and public programs such as Medicare and Medicaid.   AHIP advocates for public policies that expand access to affordable health care. Health plans are focusing on the Health Insurance Exchanges and the opportunities they offer to provide better access and higher quality healthcare.  With the opportunities come operational challenges to implementation and innovative technology solutions to consider.   At the Exchange Conference, Oracle hosted a breakfast symposium on “Strategies for Success:  Driving Business Transformation in the Growing Health Insurance Exchange Market”. With Health Insurance Exchanges as catalysts for change, attendees learned about how to achieve integration within an Exchange and deploy new business strategies to support health reform initiatives. Discussion covered steps and processes to successfully establish and implement enrollment systems, quote to card activities, program pricing, claims billing, automated claims processing and new customer service tools. Piyush Pushkar, COO of Benefitalign, an Oracle partner that provides solutions to adopt innovative business models for retail, HIX, consumer-centric health plan and benefits administration, spoke on the state of the Exchanges in the U.S. and the activities health plans are engaged in to support individuals entering the healthcare system, including sales automation, member enrollment automation/portals and integration strategies with the Exchanges. The Oracle and Benefitalign partnership allows seamless integration between a health plan enrollment solution with the HIX individual market and allows for the health plan to customize and characterize the offerings available to the HIX that may or may not be available through other channels.  This approach can benefit the health plan through separation of interests, but also because some state-run HIXs require such separation. Janice W. Young, Program Director, Payer IT Strategies, IDC Health Insights, reviewed a survey of health plans on their investment priorities for this last year as well as this year.  She also identified the 2013-2015 strategies of go/get to market with front end and compliance investments; leveraging existing business processes and internal technologies; and establishing best practices.  Of key interest to the audience was a reform era payer solutions platform overview mapping technologies to support the business operations. David Bonham of the Oracle Health Insurance organization moderated the panel and spoke on Oracle’s presence in healthcare and products for payers to help them drive efficiencies and gain a competitive advantage in an ever changing market. Oracle serves healthcare stakeholders with applications such as billing, rating and underwriting, analytics, CRM, enrollment, and products for processing of health insurance claims including pricing and benefits administration, as well as payment of providers through alternative, non-fee for service reimbursement methods. Oracle in Healthcare….Did you know? More than 80 healthcare payers run Oracle applications. More than 300 leading healthcare providers run Oracle applications. 10 out of the top 12 fortune Global 500 healthcare organizations run Oracle applications. For more information on Oracle solutions for healthcare payers, please visit oracle.com/insurance or these individual solution pages: Oracle Health Insurance Components Oracle Insurance Insbridge Rating and Underwriting Oracle Insurance Revenue Management and Billing Oracle Documaker Oracle Healthcare Oracle CRM Related Resources Webcast On Demand: Strategies for Success: Driving Business Transformation in the Growing Health Insurance Exchange Market Strategy Brief: Executing on the Individual Mandate: Opportunities and Challenges for Healthcare Payers White Paper: White paper: Navigating Alternative Provider Reimbursement Models of the Future Strategy Brief: Enterprise Rating Agility Improves Payer Response to Healthcare Reform Podcast: Technology Implications of Healthcare Reform Don’t forget to keep up with us year-round: Facebook: www.facebook.com/oracleinsurance Twitter: www.twitter.com/oracleinsurance YouTube: www.youtube.com/oracleinsurance

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• Don&rsquo;t Kill the Password

  - by Anthony Trudeau

  A week ago Mr. Honan from Wired.com penned an article on security he titled “Kill the Password: Why a String of Characters Can’t Protect Us Anymore.” He asserts that the password is not effective and a new solution is needed. Unfortunately, Mr. Honan was a victim of hacking. As a result he has a victim’s vendetta. His conclusion is ill conceived even though there are smatterings of truth and good advice. The password is a security barrier much like a lock on your door. In of itself it’s not guaranteeing protection. You can have a good password akin to a steel reinforced door with the best lock money can buy, or you can have a poor password like “password” which is like a sliding lock like on a bathroom stall. But, just like in the real world a lock isn’t always enough. You can have a lock, security system, video cameras, guard dogs, and even armed security guards; but none of that guarantees your protection. Even top secret government agencies can be breached by someone who is just that good (as dramatized in movies like Mission Impossible). And that’s the crux of it. There are real hackers out there that are that good. Killer coding ninja monkeys do exist! We still have locks on our doors, because they still serve their role. Passwords are no different. Security doesn’t end with the password. Most people would agree that stuffing your mattress with your life savings isn’t a good idea even if you have the best locks and security system. Most people agree its safest to have the money in a bank. Essentially this is compartmentalization. Compartmentalization extends to the online world as well. You’re at risk if your online banking accounts are linked to the same account as your social networks. This is especially true if you’re lackadaisical about linking those social networks to outside sources including apps. The object here is to minimize the damage that can be done. An attacker should not be able to get into your bank account, because they breached your Twitter account. It’s time to prioritize once you’ve compartmentalized. This simply means deciding how much security you want for the different compartments which I’ll call security zones. Social networking applications like Facebook provide a lot of security features. However, security features are almost always a compromise with privacy and convenience. It’s similar to an engineering adage, but in this case it’s security, convenience, and privacy – pick two. For example, you might use a safe instead of bank to store your money, because the convenience of having your money closer or the privacy of not having the bank records is more important than the added security. The following are lists of security do’s and don’ts (these aren’t meant to be exhaustive and each could be an article in of themselves): Security Do’s: Use strong passwords based on a phrase Use encryption whenever you can (e.g. HTTPS in Facebook) Use a firewall (and learn to use it properly) Configure security on your router (including port blocking) Keep your operating system patched Make routine backups of important files Realize that if you’re not paying for it, you’re the product Security Don’ts Link accounts if at all possible Reuse passwords across your security zones Use real answers for security questions (e.g. mother’s maiden name) Trust anything you download Ignore message boxes shown by your system or browser Forget to test your backups Share your primary email indiscriminately Only you can decide your comfort level between convenience, privacy, and security. Attackers are going to find exploits in software. Software is complex and depends on other software. The exploits are the responsibility of the software company. But your security is always your responsibility. Complete security is an illusion. But, there is plenty you can do to minimize the risk online just like you do in the physical world. Be safe and enjoy what the Internet has to offer. I expect passwords to be necessary just as long as locks.

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• Enterprise 2.0 - Connecting People, Processes & Content

  - by kellsey.ruppel(at)oracle.com

  With recent technological advances, the Internet is changing. When users head to the web, they are no longer just looking for information from a simple text and picture based website. Users want a more interactive experience - they want to participate, to share their views and get the feedback of others. And this is precisely what Web 2.0 technology addresses. Web 2.0 is about web applications that facilitate interactive information sharing, user-centered design and collaboration on the World Wide Web. Web 2.0 technology is everywhere on the Internet and is radically changing the speed and medium in which we interact and communicate. There are thousands of examples in the consumer world of Web 2.0 applications, technologies and solutions at work. You might be familiar with some of them...blogs, wikis (Wikipedia), Twitter, Facebook, LinkedIn - these are all examples of Web 2.0. And these technologies are transforming our world into a real-time, participation-oriented, user-driven, content-centric world. With all of these Web 2.0 solutions it's about the user, the consumer and all the content they are generating. It's a world full of online communities where people share and participate. We're not talking about disseminating information top-down , nor is it a bottom-up fight. Everyone has an equal opportunity to participate and share. The more you participate, the more you share, the more valued you are in the community. The web is not just a collection of documents online. It is the social web.  For the active users in the community, staying connected becomes critically important so they can participate at anytime and from anywhere. And because feedback and interaction are so critical, time is of the essence. When everyone is providing immediate responses, you feel the urge to do the same. Hence everything needs to be done right now, together...and collaboratively. With all the content being generated online by users, there is complete information overload out there. (That's a good thing for Google). But...it's no longer just about search. Sometimes you want the information to just come to you. Recommendations and discovery engines will deliver you more applicable results than a non-contextual search. How many of you have heard about a news headline on Facebook as part of your feed before you read the paper or see it on TV? This is how the new generation of workers live their daily lives...and as they enter the workforce, these trends and technologies are showing up in the enterprise too. A lot of the Web 2.0 technologies and solutions in the consumer world are geared for just that....consumers. But the core concepts that put them into the Web 2.0 category can be applied to the enterprise as well. And that is what we mean when we talk about Enterprise 2.0. Enterprise 2.0 is the use of Web 2.0 tools and technologies in the workplace.  It provides a modern user experience by connecting the people, content and business processes inside and outside the enterprise. Enterprise 2.0 empowers users to collaborate more effectively, find and share information in the proper content and improves the overall business processes which they participate in. As we head into 2011, is your organization using Enterprise 2.0 capabilities to the fullest? Are you connecting your people, processes and content together to provide a modern user experience?

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• 2 eventos, 2 países, 1 jornada.

  - by Noelia Gomez

  Normal 0 21 false false false ES X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-family:"Calibri","sans-serif";} El pasado Martes 23 de Octubre fue un día de gran actividad tanto en España como en Portugal. El Dialogo CxO , organizado por Econique, y en el que participó Oracle, tuvo lugar en Madrid en el Hotel Puerta de Ámerica. Este encuentro tenía como objetivo intercambiar opiniones sobre todos los aspectos relacionados con la gestión estratégica de clientes y el Contact Centre. En este marco, los asistentes tuvieron la oportunidad de realizar reuniones “one to one” con nuestros mejores expertos. Además Oracle presentó dos coloquios relacionados con la visión de las "Nuevas necesidades, estrategias y tendencias en la gestión del Marketing", de la mano de Gema Sebastian, Principal Sales Consultant de Oracle. En dichos coloquios los participantes de empresas, como Caprabo, Carrefour, Endesa, Jaguar Land Rover y Repsol (entre otros) trataron temas de máxima actualidad para los directivos de Marketing. Esta mesa redonda se centró sobre todo en el Marketing en redes sociales, compartiendo entre todos nuestra percepción de que es algo necesario pero que todavía el mercado no sabe muy bien cómo tratar. La escucha activa dentro de las redes y la posibilidad de reaccionar ante determinados factores se veía como un claro punto donde comenzar a trabajar de manera activa y donde Oracle puede ayudar. La experiencia de cliente fue otro de los puntos tratados en esta mesa, donde se dejó claro que ahora es el consumidor el que manda, el que quiere ver las cosas donde quiere y como quiere y que un mensaje de marketing ha de darse en el momento adecuado y aportando un valor real para que el consumidor lo acepte como algo interesante. Igualmente Oracle dispone de herramientas para hacer que esto sea posible. Por otro lado, en Lisboa, tenía lugar el Total Training 2012, una conferencia organizada por el Grupo IFE. En ella participaron más de 100 profesionales de los recursos humanos de las empresas más importantes de Portugal y tuvo como base de partida los conocimientos y experiencias, el intercambio de ideas y la discusión de oportunidades a las que actualmente se enfrentan los profesionales de este área. En este marco Oracle realizó una ponencia sobre “Los nuevos conceptos en RRHH”, de la mano de Julio Rodriguez, Principal Sales Consultant de Oracle, y que puso de manifiesto algunos conceptos tecnológicos relevantes para la gestión del talento que por su novedad, no eran muy conocidos por los profesionales de los RRHH cómo: · Saas (Software as a service) · BI (Business Intelligence) para RRHH · Social Networking y cómo integrarla dentro de la empresa · El mapa del talento, por fin fuera del Excel y en una aplicación · La movilidad en las aplicaciones de RRHH. Sin duda, esta fue una jornada cargada de intercambio de experiencias y de conocimientos para dos grandes áreas: los Recursos Humanos y la Gestión Estratégica del cliente. Si quieres saber más sobre la experiencia del cliente: Customer Concepts Magazine Customer Concepts Exchange in LinkedIn Customer Concepts Web TV Customer Experience @ Oracle.com Customer Experience Facebook Hub Customer Experience YouTube Channel Customer Experience Twitter Puede conocer más sobre HCM (Gestión de RRHH): Oracle Fusion Applications Oracle Fusion Human Capital Management Oracle PartnerNetwork Oracle Consulting Services Oracle Human Capital Management Blog Oracle HCM on Twitter Oracle HCM on Facebook

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• Experience the iPad UI On Your PC

  - by Matthew Guay

  Want to test drive iPad without heading over to an Apple store?  Here’s a way you can experience some of the iPad UI straight from your browser! The iPad is the latest gadget from Apple to wow the tech world, and people even waited in line all night to be one of the first to get their hands on one.  Thanks to a simple JavaScript trick, however, you can get a feel for some of its new features without leaving your computer.  This won’t let you try out everything on the iPad, but it will let you see how the new lists and pop-over menus work just like they do in the new apps. Test drive the iPad’s UI from your browser Normally, the Apple iPhone developer library online looks like a standard webpage. But, on the iPad, it looks and feels like a full-blown native iPad app.  With a nifty JavaScript trick from boredzo.org you can use this same interface on your PC.  Since the iPad uses the Safari browser, we ran this test in Safari for Windows.  If you don’t already have it installed, you can download it from Apple (link below) and setup as normal. Now, open Safari and browse to Apple’s developer page at: http://www.developer.apple.com   Now, enter the following in the address bar, and press Enter. javascript:localStorage.setItem('debugSawtooth', 'true')   Finally, click this link to go to the iPhone OS documentation. http://developer.apple.com/iphone/library/iPad/ After a short delay, it should open in full iPad style! The left menu works just like the menus on the iPad, complete with transitions.  It feels entirely like a native application, instead of a webpage.  To scroll through text, click and pull up or down similar to the way you would use it on a touch screen. Some pages even include a pop-over menu like many of the new iPad apps use. Note that the page will be rendered for the size of your browser, and if you resize your window the page will not resize with it.  Simply press F5 to reload the page, and it will resize to fit the new window size.  If you resize your window to be tall and narrow, like the iPad in horizontal mode, the webpage will change and the left menu will disappear in lieu of a drop-down menu just like it would if you rotated the iPad. This works in Chrome as well, since it, like Safari, is based on Webkit.  However, it didn’t seem to work in our test on Firefox or other browsers. We’ve previously covered how you can experience some of the iPhone’s UI with the online iPhone user guide.  Check it out if you haven’t yet: View Mobile Websites in Windows with Safari 4 Developer Tools Conclusion Although this doesn’t let you really try out all of the iPad’s interface, it at least gives you a taste of how it works.  It’s exciting to see how much functionality can be packed into webapps today.  And don’t forget, How-to Geek is giving away an iPad to a random fan!  Head over to our Facebook page and fan How-to Geek if you haven’t already done so. Win an iPad on the How-To Geek Facebook Fan Page Similar Articles Productive Geek Tips Want an iPad? How-To Geek is Giving One Away!Why Wait? Amazing New Add-on Turns Your iPhone into an iPad! [Comic]The Complete List of iPad Tips, Tricks, and TutorialsShare Your Windows Vista Experience Index ScoreAnother Blog You Should Subscribe To TouchFreeze Alternative in AutoHotkey The Icy Undertow Desktop Windows Home Server – Backup to LAN The Clear & Clean Desktop Use This Bookmarklet to Easily Get Albums Use AutoHotkey to Assign a Hotkey to a Specific Window Latest Software Reviews Tinyhacker Random Tips DVDFab 6 Revo Uninstaller Pro Registry Mechanic 9 for Windows PC Tools Internet Security Suite 2010 Awesome Lyrics Finder for Winamp & Windows Media Player Download Videos from Hulu Pixels invade Manhattan Convert PDF files to ePub to read on your iPad Hide Your Confidential Files Inside Images Get Wildlife Photography Tips at BBC’s PhotoMasterClasses

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• Focus on Social Relationship Management at Oracle OpenWorld

  - by Pat Ma

  v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} 0 0 1 422 2408 involver 20 5 2825 14.0 Normal 0 false false false false EN-US JA X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:Cambria; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;} Greetings from Oracle OpenWorld 2012. Today, we’re going to focus on Social Relationship Management at Oracle OpenWorld.?Social networking is touching all businesses today.  Customers are speaking about your brand right now on social media sites. Your employees are speaking to one another on social media sites. In an Oracle survey, 40% of consumers factor in Facebook recommendations when making purchasing decisions. Despite the rise of social networking, 70% of marketers report having little understanding of social media conversations happening around their brand. Oracle has invested in technologies that will help companies leverage social media technologies for their enterprise. Our suite of social products is collectively known as Social Relationship Management. Customers are using Social Relationship Management to get analytics to social media conversations around their brand, manage multiple social media channels while keeping their brand consistent, optimize internal workflows and processes, and create better customer relationships and experiences. In this example, using Social Relationship Management, a high-end national grocery chain is able to see that “Coconut Water” is trending in San Francisco. They are now able to send a $2-off coconut water coupon to shoppers who have checked into their San Francisco locations. This promotion further drives sales of coconut water in San Francisco. In another example, using Social Relationship Management, a technology company creates multiple Facebook pages and runs campaigns on them. These social campaigns are now integrated and tracked as another marketing channel in Oracle Fusion CRM. The technology company can now track and respond to a particular customer as he moves across multiple channels – without having to restart the conversation each time the customer contacts the company. Furthermore, the technology company can see in one interface what marketing channels – including social – is performing best for each promotion. Besides being a Software-as-a-Service solution, social is also a Platform-as-a-Service solution. The benefit here is that customers can extend the functionality of our social applications to suit their particular needs or create their own social application from scratch. During the Social Developer track, developers are learning how to use Java and other industry-standard programming languages to plug in social functionality to enterprise applications. To see how Social Relationship Management can help your business build better relationships and experience with customers, visit us on the web at oracle.com/social. There are a lot more social-oriented sessions left at OpenWorld. To view a schedule of the upcoming social-oriented sessions, go here.

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• Big Data – Beginning Big Data Series Next Month in 21 Parts

  - by Pinal Dave

  Big Data is the next big thing. There was a time when we used to talk in terms of MB and GB of the data. However, the industry is changing and we are now moving to a conversation where we discuss about data in Petabyte, Exabyte and Zettabyte. It seems that the world is now talking about increased Volume of the data. In simple world we all think that Big Data is nothing but plenty of volume. In reality Big Data is much more than just a huge volume of the data. When talking about the data we need to understand about variety and volume along with volume. Though Big data look like a simple concept, it is extremely complex subject when we attempt to start learning the same. My Journey I have recently presented on Big Data in quite a few organizations and I have received quite a few questions during this roadshow event. I have collected all the questions which I have received and decided to post about them on the blog. In the month of October 2013, on every weekday we will be learning something new about Big Data. Every day I will share a concept/question and in the same blog post we will learn the answer of the same. Big Data – Plenty of Questions I received quite a few questions during my road trip. Here are few of the questions. I want to learn Big Data – where should I start? Do I need to know SQL to learn Big Data? What is Hadoop? There are so many organizations talking about Big Data, and every one has a different approach. How to start with big Data? Do I need to know Java to learn about Big Data? What is different between various NoSQL languages. I will attempt to answer most of the questions during the month long series in the next month. Big Data – Big Subject Big Data is a very big subject and I no way claim that I will be covering every single big data concept in this series. However, I promise that I will be indeed sharing lots of basic concepts which are revolving around Big Data. We will discuss from fundamentals about Big Data and continue further learning about it. I will attempt to cover the concept so simple that many of you might have wondered about it but afraid to ask. Your Role! During this series next month, I need your one help. Please keep on posting questions you might have related to big data as blog post comments and on Facebook Page. I will monitor them closely and will try to answer them as well during this series. Now make sure that you do not miss any single blog post in this series as every blog post will be linked to each other. You can subscribe to my feed or like my Facebook page or subscribe via email (by entering email in the blog post). Reference: Pinal Dave (http://blog.SQLAuthority.com) Filed under: Big Data, PostADay, SQL, SQL Query, SQL Server, SQL Tips and Tricks, T SQL

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• Exposed: Fake Social Marketing

  - by Mike Stiles

  Brands and marketers who want to build their social popularity on a foundation of lies are starting to face more of an uphill climb. Fake social is starting to get exposed, and there are a lot of emperors getting caught without any clothes. Facebook is getting ready to do a purge of “Likes” on Pages that were a result of bots, fake accounts, and even real users who were duped or accidentally Liked a Page. Most of those accidental Likes occur on mobile, where it’s easy for large fingers to hit the wrong space. Depending on the degree to which your Page has been the subject of such activity, you may see your number of Likes go down. But don’t sweat it, that’s a good thing. The social world has turned the corner and assessed the value of a Like. And the verdict is that a Like is valuable as an opportunity to build a real relationship with a real customer. Its value pales immensely compared to a user who’s actually engaged with the brand. Those fake Likes aren’t doing you any good. Huge numbers may once have impressed, but it’s not fooling anybody anymore. Facebook’s selling point to marketers is the ability to use a brand’s fans to reach friends of those fans. Consequently, there has to be validity and legitimacy to a fan count. Speaking of mobile, Trademob recently reported 40% of clicks are essentially worthless, because 22% of them are accidental (again with the fat fingers), while 18% are trickery. Publishers will but huge banner ads next to tiny app buttons to increase the odds of an accident. Others even hide a banner behind another to score 2 clicks instead of 1. Pontiflex and Harris Interactive last year found 47% of users were more likely to click a mobile ad accidentally than deliberately. Beyond that, hijacked devices are out there manipulating click data. But to what end for a marketer? What’s the value of a click on something a user never even saw? What’s the value of a seen but accidentally clicked ad if there’s no resulting transaction? Back to fake Likes, followers and views; they’re definitely for sale on numerous sites, none of which I’ll promote. $5 can get you 1,000 Twitter followers. You can even get followers targeted by interests. One site was set up by an unemployed accountant out of his house in England. He gets them from a wholesaler in Brooklyn, who gets them from a 19-year-old supplier in India. The unemployed accountant is making $10,000 a day. That means a lot of brands, celebrities and organizations are playing the fake social game, apparently not coming to grips with the slim value of the numbers they’re buying. But now, in addition to having paid good money for non-ROI numbers, there’s the embarrassment factor. At least a couple of sites have popped up allowing anyone to see just how many fake and inactive followers you have. Britain’s Fake Follower Check and StatusPeople are the two getting the most attention. Enter any Twitter handle and the results are there for all to see. Fake isn’t good, period. “Inactive” could be real followers, but if they’re real, they’re just watching, not engaging. If someone runs a check on your Twitter handle and turns up fake followers, does that mean you’re suspect or have purchased followers? No. Anyone can follow anyone, so most accounts will have some fakes. Even account results like Barack Obama’s (70% fake according to StatusPeople) and Lady Gaga’s (71% fake) don’t mean these people knew about all those fakes or initiated them. Regardless, brands should realize they’re now being watched, and users are judging the legitimacy of their social channels. Use one of any number of tools available to assess and clean out fake Likes and followers so that your numbers are as genuine as possible. And obviously, skip the “buying popularity” route of social marketing strategy. It doesn’t work and it gets you busted…a losing combination.

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• Introducing MySQL for Excel

  - by Javier Treviño

  As part of the new product initiatives of the MySQL on Windows group we released a tool that makes the task of getting data in and out of a MySQL Database very friendly and intuitive, and we paired it with one of the preferred applications for data analysis and manipulation in Windows platforms, MS Excel. Welcome to MySQL for Excel, an add-in that is installed and accessed from within the MS Excel’s Data tab offering a wizard-like interface arranged in an elegant yet simple way to help users browse MySQL Schemas, Tables, Views and Procedures and perform data operations against them using MS Excel as the vehicle to drive the data in and out MySQL Databases. One of the coolest features we had in mind designing MySQL for Excel is simplicity. MS Excel is simple and easy to work with, thus liked by many Windows users because they don’t have to be software gurus to use it.  We applied the same principle by targeting MySQL for Excel to any kind of user, so if you are already familiarized with Excel’s interface you will find yourself working with MySQL data in no time. MySQL for Excel is shipped within the MySQL Installer as one of the tools in the suite; if prerequisites are already installed (.NET Framework 4.0, Visual Studio Tools for Office 4.0 and of course MS Office), installing the add-in involves a very few clicks and no further setup to use it. Being an Excel Add-In there is no executable file involved after the installation, running MS Excel and opening the add-in from its Data tab is all that is required. MySQL for Excel automatically integrates with MySQL Workbench (if installed) to share the same connections to MySQL Server installations, that way connections are defined just once in either product saving time.  Opening the Add-In brings the Welcome Panel at the right side of the Excel main window from which connections to MySQL Servers are shown grouped by Local VS Remote connections; then users can open any of those connections by double-clicking it and entering the password of the used account.  Additionally a user can create a connection by clicking on the New Connection action label or edit connections through MySQL Workbench (if installed) by clicking on the Manage Connections action label. Once a connection is opened, the Schema Selection panel is shown, at the top of it the selected connection (connection name, hostname/IP and username). Just below, a list of schemas is displayed where User Schemas are grouped first followed by System Schemas; users can double-click any selected schema to go to the next panel or select a schema and clicking the Next > button. Users can alternatively click on the < Back button to go back to the Welcome Panel to close the current connection and open a new one; also by clicking the Create New Schema action label they can create an empty new schema. Once a schema is opened the DB Object Selection panel is shown, this is actually the place where the fun stuff happens; from here users are able to perform actions against MySQL Tables, Views and Procedures. ">The actions available here are about importing data from a MySQL Table, View or Procedure to Excel, exporting Excel data to a new MySQL Table, appending Excel data to an existing MySQL Table or editing a MySQL Table’s data by using an Excel Worksheet as a user interface to update data in any row/column, insert new rows or delete existing rows in a very easy and friendly way. More blog posts will follow describing all of these actions, so stay tuned! Remember that your feedback is very important for us, so drop us a message: · MySQL on Windows (this) Blog - https://blogs.oracle.com/MySqlOnWindows/ · Forum - http://forums.mysql.com/list.php?172 · Facebook - http://www.facebook.com/mysql Cheers!

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• Big Data – Basics of Big Data Analytics – Day 18 of 21

  - by Pinal Dave

  In yesterday’s blog post we learned the importance of the various components in Big Data Story. In this article we will understand what are the various analytics tasks we try to achieve with the Big Data and the list of the important tools in Big Data Story. When you have plenty of the data around you what is the first thing which comes to your mind? “What do all these data means?” Exactly – the same thought comes to my mind as well. I always wanted to know what all the data means and what meaningful information I can receive out of it. Most of the Big Data projects are built to retrieve various intelligence all this data contains within it. Let us take example of Facebook. When I look at my friends list of Facebook, I always want to ask many questions such as - On which date my maximum friends have a birthday? What is the most favorite film of my most of the friends so I can talk about it and engage them? What is the most liked placed to travel my friends? Which is the most disliked cousin for my friends in India and USA so when they travel, I do not take them there. There are many more questions I can think of. This illustrates that how important it is to have analysis of Big Data. Here are few of the kind of analysis listed which you can use with Big Data. Slicing and Dicing: This means breaking down your data into smaller set and understanding them one set at a time. This also helps to present various information in a variety of different user digestible ways. For example if you have data related to movies, you can use different slide and dice data in various formats like actors, movie length etc. Real Time Monitoring: This is very crucial in social media when there are any events happening and you wanted to measure the impact at the time when the event is happening. For example, if you are using twitter when there is a football match, you can watch what fans are talking about football match on twitter when the event is happening. Anomaly Predication and Modeling: If the business is running normal it is alright but if there are signs of trouble, everyone wants to know them early on the hand. Big Data analysis of various patterns can be very much helpful to predict future. Though it may not be always accurate but certain hints and signals can be very helpful. For example, lots of data can help conclude that if there is lots of rain it can increase the sell of umbrella. Text and Unstructured Data Analysis: unstructured data are now getting norm in the new world and they are a big part of the Big Data revolution. It is very important that we Extract, Transform and Load the unstructured data and make meaningful data out of it. For example, analysis of lots of images, one can predict that people like to use certain colors in certain months in their cloths. Big Data Analytics Solutions There are many different Big Data Analystics Solutions out in the market. It is impossible to list all of them so I will list a few of them over here. Tableau – This has to be one of the most popular visualization tools out in the big data market. SAS – A high performance analytics and infrastructure company IBM and Oracle – They have a range of tools for Big Data Analysis Tomorrow In tomorrow’s blog post we will discuss about very important components of the Big Data Ecosystem – Data Scientist. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: Big Data, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL

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• Welcome to the Oracle Retail International Blog

  - by sarah.taylor(at)oracle.com

  Welcome to the first post of the new Oracle Retail International Blog. Retail is an international business and today's successful retailers view themselves in the context of a global market. A niche fashion business in Tokyo will learn marketing strategies from the luxury brands of Milan, an independent grocer in Oslo will source the same global brands as a supermarket in Oklahoma, and every retailer in the world will measure their multi-channel operation against the international e-commerce giant Amazon.  Why? Because today's customer is a global customer with unparalleled expectations on choice, price and service. Today's consumers have access to more information on retail than ever before. Technology allows people to shop from their home, their office or from the phone in their pocket, wherever they are and at whatever time suits them. Customers are using the web to search for products and promotions. They are also using the web to develop their voice in commenting on products and services that have delighted or disappointed. In an information rich industry, this customer element creates a new world of data. The best retailers are developing eagle eyes for reading customer activity and turning it into profitable decisions. Ultimately, whether you choose to compete or shop on price, service, product innovation, excellent operations or all of the above - the international world of retail has become an inspiration for all - retailer and consumer alike.  Retail as an industry is growing and diversifying at a faster rate than ever before. Yet it is still the customer who picks the winners and the losers on the retail field. Economic circumstances transform the rules, but it is still the customer who dictates the game, the pace, the price, and the perception of the brand. Wise retailers never rest on their laurels. They are always shopping for ideas on how to improve and differentiate the offer at every touch point to meet the customer's needs better than anyone else and to gain each customer's loyalty at a time when loyalty can be cheap. With this blog, I hope that we might provide a hub for discussion around what unifies retail and how technology supports both the retailer and customer experience. Despite the competitive nature of this market, we hope that this will provide an opportunity to share experiences and lessons learnt with a view that knowledge can only help this industry to grow and develop. At Oracle we've been supporting retailers for many years. Many of us have worked within retail organisations all over the world, myself included. With this in mind, I don't feel it is too bold a statement to say that Oracle understands retail. We wouldn't be so heavily integrated in some of the biggest and most well-known names in retail if we didn't. With this blog, we intend to create a community of international retailers that can exchange ideas and experiences, debate collective challenges and drive a better understanding of this continually evolving industry. Events such as the World Retail Congress and NRF's Big Show bring enormous value to the retail industry providing platforms for discussion and learning but they happen once a year. We wanted to create a platform for discussion on a different level and that like retail, is always on. We hope not only to bring commitment to being not only the infrastructure that brings all of their systems together within a retail business, but an infrastructure that supports the industry internationally to grow and flourish through creating a platform for networking, discussion, creativity, vision and strategy. Please feel free to ask questions or comment using the comments functionality.  You might also want to visit our other Oracle Retail social media sites: Facebook - http://www.facebook.com/oracleretail YouTube - http://www.youtube.com/user/oracleretail Twitter - http://twitter.com/#!/oracleretailInsight-Driven Retailing Blog - http://blogs.oracle.com/retail/

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• ORACLE is WEB 2.0

  - by anca.rosu

  You never know what to expect in life, where it can take you and what kind of fulfillment it can offer you. It’s just like an amazing lottery with millions of winning tickets. My name is Paula, I am an Online Marketing Specialist at Oracle University and this is my story. Having graduated from a technical profile college, it seemed almost normal to follow the same career path. But I said no. I wanted to try something else, so I took an Advertising Masters Program and I really became in love with this entire industry. Advertising and the new impact of the Internet through social networking is my current fascination. I knew I had to work to incorporate both my skills intro one dream job. I want to believe that I have come to work at Oracle as part of a great plan that life has for me. It’s not the most glamorous job in advertising or in the fashion industry, but it’s everything you need to start investing in your development and to build relationships. A normal day at work begins at 9.30 at our Oracle Office in Bucharest. After a short chit-chat, coffee and some conference calls, marketing gets to work! Some of the members of my team are working besides me but others are based all over Europe. This is extremely useful when coordinating the EMEA Marketing for Oracle University, because this way it’s easier to keep an eye on these various locations. Even though it’s a team play, you need to speak up and make your mark. I am the kind of person that never stands-by and waits to be given directions, I am curious and intuitive. This makes things easier. In Oracle you really need to find your own way and to discover how to organize your time and how to get involved with people. People to people, this is the focus. But everything is up to you and it strongly depends on the type of personality that you have. I try to get involved in various activities, participate in Oracle Days Events, interact and meet all kinds of people. For those who are newly graduates or interns, Oracle has lots of trainings and webcasts you can attend to help you develop your career shape and to understand better the way the business works. You can also be awarded for ideas and setting the trends so that makes it worth it. What I like most about my job is the fact that I can come with ideas and bring them to life. For example Oracle University has a special seminar program called “Celebrity Seminars” where top industry speakers teach 1-day or 2-day condensed seminars. We thought of creating something exclusive and a video was the best idea. So my colleague and I became reporters for a day and interviewed this well-known speaker regarding his seminar. I think this is a good way to market this business. Live footage is a very good marketing tool so we are planning to use the video to target our online audiences via Facebook, Twitter or LinkedIn. This can even go in the newsletters that marketing sends regarding the Celebrity Seminars. This is what I meant when I said Oracle is a free spirited organization and you can surely find your place here among us. The best way to describe my job is WEB 2.0. The modern online approach comes to life while we are trying to sell our business. We need to be out there and we are responsible of spreading the buzz regarding our training offerings and our official courseware materials. There are so many new ways to interact with the target audience nowadays and I am so eager to discover the best online techniques! If you have any questions related to this article feel free to contact  [email protected].  You can find our job opportunities via http://campus.oracle.com Technorati Tags: WEB 2.0,Online Marketing,Oracle University,Bucharest,events,graduates,interns,training,webcast,seminar,newsletters,business,Facebook,Twitter,LinkedIn

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• St. Louis Day of .NET 2010

  - by Scott Spradlin

  Register now at http://www.stlouisdayofdotnet.com/registration.aspx The Date This year's conference will be held on Friday and Saturday, August 20-21, 2010, at the Ameristar Conference Center in St. Charles, Missouri.  Sessions will begin at 8:00 a.m. and run through 4:30 p.m. on both days.  Registration and sign-in will open at 7:00 a.m. on Friday morning, and will run throughout the event. The Venue Based on the almost unanimous feedback from last year's event, we are very excited to bring our conference back to the Ameristar Conference Center. The Ameristar has worked with us to offer a great rate on their large suites, should you be traveling from out-of-town -- or are just interested in a night away from home.  Attendees can book a suite at a discounted rate of only $139/night, which is a substantial discount from their standard rates.  We encourage you take the opportunity to hang around, spend the night, and enjoy the social events and networking opportunities that we have planned. If you are interested in taking advantage of the discounted hotel rate, you can reserve your room online at Ameristar's Online Registration Site, using the special offer code: GDOTH10.  You can also call the hotel's reservation number at (636) 940-4301 and let them know you are attending the St. Louis Day of .NET 2010 to receive your discounted rates. The Content All attendees will have access to over 80 technical sessions by many great regional and national technology experts, covering a wide range of .NET development topics.  In addition to refreshments throughout the event, all attendees will be provided with breakfast and lunch on both days of the conference. You will find sessions on many of the most current .NET development topics including: Visual Studio .NET 2010 Silverlight 4.0 Windows 7 Series Phone Development ASP.NET MVC DotNetNuke SharePoint 2010 Architecture Windows Presentation Foundation (WPF) And much, much more... This year's event will also include many informal "Open Space" sessions where all attendees with similar interests can discuss current trends or issues they are facing in today's real-world development environments. Finally, all attendees are invited to a social networking event at the HOME Nightclub at the Ameristar, which will be held on the Friday evening of the conference. The Cost The cost of this year's conference is $200 per attendee.  However, for a limited time we are offering a $75 discount for early registrants. To take advantage of this discounted rate, you must register on our site prior to July 10, 2010.  We accept Visa, MasterCard, and American Express.  In addition, this year we allow for a single user of our site to easily register multiple attendees at once. To register, please visit the official St. Louis Day of .NET site at www.stldodn.com, and click on the "Registration" tab. For More Information And for the most up-to-the-minute information on the event, please follow us online: Twitter:  @stldodn Facebook: http://www.facebook.com/stldodn We strongly encourage you to share this email, as well as the attached flier, with your peers and colleagues, and anyone else you think might be interested in this exciting event. If you have any questions regarding registration, you can email us at [email protected] and we will be happy to address them. Sponsors We are extremely thankful to the many great sponsors who are partnering with us this year to help make the St. Louis Day of .NET 2010 a huge success. (There are still sponsorship opportunities available. For complete information, visit the sponsor page on the web site.)

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• The All New Hotmail Looks Very Impressive [Video Tour]

  - by Gopinath

  With loads of new new features being introduced into GMail every now and then, Microsoft can’t sit and relax any more. Microsoft realized this and worked hard to introduce really impressive features in upcoming version of Windows Live Hotmail that was previewed couple of days ago. Most of the new features announced in the upcoming version are focusing on the important need of email users – de-clutter the mail box and effectively manage email over load easily. Here is the list highlight of new features New Features Sweep away clutter – This is the most impressive in the set of new features. It allows you to manage email overload. If you’ve subscribed to a newsletter but decided to not to allow it into your inbox, you can activate the sweep feature to move all the messages of the newsletter in to a folder other than your inbox. This may sound similar to filters option in GMail but the workflow is very easy in Hotmail. Quickly find message – Easy to use options are provided to see mails in separate views likes mails from contacts, social networking mail, mails from e-mail subscription services, etc. Now it’s easy to prioritize email checking like how you wish to. I prefer to check mails from my contacts first, then social networking messages and then the newsletter subscriptions. Improved spam detection – The span detection rules are tightened for better spam protection and also hotmail learns from user actions to effectively catch spam No more mail box storage restrictions – With a smart decision of Microsoft, users  no longer need to worry about the storage restrictions of their mail box – large attachments of hotmail can be stored in Windows Live SkyDrive. With Hotmail, we’ve combined the simplicity of sending photos through email with the power of Windows Live SkyDrive so that you can send up to 200 photos, each up to 50 MB in size, all in a single email. You can send all your vacation photos at once without worrying about attachment limits, Excellent Integration With Office Web Apps -  View and editing of office documents attached to the emails are made very easy by integrating Office Web Apps with Hotmail. When you receive a document/presentation/spreadsheet in hotmail, you can view it, edit it, save it or even you can send the modified document to original sender – all these without leaving hotmail. Inline viewing options for Photos, Videos, Social Network Messages – You can view photos embedded in the mail as slideshows(with the help of SilverLight), YouTube  & Hulu videos can be played inline  and track shipping notifications. Threaded conversations – emails in Hotmail are grouped just like it happens in GMail Others - enhanced account protection, full-session SSL, multiple email accounts, subfolders, contact management Video Tour Of New Features Here is an impressive video tour of new Hotmail features. When are these new features coming to Hotmail? Majority of the new features announced today are rolled out in coming weeks gradually to all the users. But advanced features like Office Integration with Hotmail is expected to take couple of months for general availability. Will You Switch back to Hotmail? Will these features lure GMail/Yahoo users to switch back to Hotmail? May be not immediately but these features may hold the existing users from leaving Hotmail. I used Hotmail, in the pre GMail era and now I use  Hotmail id only to sign-in to Microsoft websites that requites Hotmail authentication. It’s been years since I composed a new email in Hotmail. Even though the new features announced by Hotmail are very impressive, I like the way how GMail rapidly brings new features at regular intervals. If Hotmail also keeps innovating with new features at regular intervals, then there are good chances for it’s old users to return home. Join us on Facebook to read all our stories right inside your Facebook news feed.

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• Big Data – Operational Databases Supporting Big Data – Columnar, Graph and Spatial Database – Day 14 of 21

  - by Pinal Dave

  In yesterday’s blog post we learned the importance of the Key-Value Pair Databases and Document Databases in the Big Data Story. In this article we will understand the role of Columnar, Graph and Spatial Database supporting Big Data Story. Now we will see a few of the examples of the operational databases. Relational Databases (The day before yesterday’s post) NoSQL Databases (The day before yesterday’s post) Key-Value Pair Databases (Yesterday’s post) Document Databases (Yesterday’s post) Columnar Databases (Tomorrow’s post) Graph Databases (Today’s post) Spatial Databases (Today’s post) Columnar Databases  Relational Database is a row store database or a row oriented database. Columnar databases are column oriented or column store databases. As we discussed earlier in Big Data we have different kinds of data and we need to store different kinds of data in the database. When we have columnar database it is very easy to do so as we can just add a new column to the columnar database. HBase is one of the most popular columnar databases. It uses Hadoop file system and MapReduce for its core data storage. However, remember this is not a good solution for every application. This is particularly good for the database where there is high volume incremental data is gathered and processed. Graph Databases For a highly interconnected data it is suitable to use Graph Database. This database has node relationship structure. Nodes and relationships contain a Key Value Pair where data is stored. The major advantage of this database is that it supports faster navigation among various relationships. For example, Facebook uses a graph database to list and demonstrate various relationships between users. Neo4J is one of the most popular open source graph database. One of the major dis-advantage of the Graph Database is that it is not possible to self-reference (self joins in the RDBMS terms) and there might be real world scenarios where this might be required and graph database does not support it. Spatial Databases  We all use Foursquare, Google+ as well Facebook Check-ins for location aware check-ins. All the location aware applications figure out the position of the phone with the help of Global Positioning System (GPS). Think about it, so many different users at different location in the world and checking-in all together. Additionally, the applications now feature reach and users are demanding more and more information from them, for example like movies, coffee shop or places see. They are all running with the help of Spatial Databases. Spatial data are standardize by the Open Geospatial Consortium known as OGC. Spatial data helps answering many interesting questions like “Distance between two locations, area of interesting places etc.” When we think of it, it is very clear that handing spatial data and returning meaningful result is one big task when there are millions of users moving dynamically from one place to another place & requesting various spatial information. PostGIS/OpenGIS suite is very popular spatial database. It runs as a layer implementation on the RDBMS PostgreSQL. This makes it totally unique as it offers best from both the worlds. Courtesy: mushroom network Tomorrow In tomorrow’s blog post we will discuss about very important components of the Big Data Ecosystem – Hive. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: Big Data, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL

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• Insurers Pushed to Transform Their Business

  - by Calvin Glenn

  Everyone in the P&C industry has heard it “We can’t do it.” “Nobody wants to do it.” “We can’t afford to do it.”  Unfortunately, what they’re referencing are the reasons many insurers are still trying to maintain their business processing on legacy policy administration systems, attempting to bide time until there is no other recourse but to give in, bite the bullet, and take on the monumental task of replacing an entire policy administration system (PAS). Just the thought of that project sends IT, Business Users and Management reeling. However, is that fear real?  It is a bit daunting when one realizes that a complete policy administration system replacement will touch most every function an insurer manages, from quoting and rating, to underwriting, distribution, and even customer service. With that, everyone has heard at least one horror story around a transformation initiative that has far exceeded budget and the promised implementation / go-live timeline.    But, does it have to be that hard?  Surely, in the age where a person can voice-activate their DVR to record a TV program from a cell phone, there has to be someone somewhere who’s figured out how to simplify this process. To be able to help insurers, of all sizes, transform and grow their business while also delivering on their overall objectives of providing speed to market, straight-through-processing for applications, quoting, underwriting, and simplified product development. Maybe we’re looking too hard and the answer is simple and straight-forward. Why replace the entire machine when all it really needs is a new part…a single enterprise rating system? This core, modular piece of the policy administration system is the foundation of product development and rate management that enables insurers to provide the right product at the right price to the right customer through the best channels at any given moment in time. The real benefit of a single enterprise rating system is the ability to deliver enhanced business capabilities, such as improved product management, streamlined underwriting, and speed to market. With these benefits, carriers have accomplished a portion of their overall transformation goal. Furthermore, lessons learned from the rating project can be applied to the bigger, down-the-road PAS project to support the successful completion of the overall transformation endeavor. At the recent Oracle OpenWorld Conference in San Francisco, information was shared with attendees about a recent “go-live” project from an Oracle Insurance Tier 1 insurer who did what is proposed above…replaced just the rating portion of their legacy policy administration system with Oracle Insurance Insbridge Rating and Underwriting.  This change provided the insurer greater flexibility to set rates that better reflect risk while enabling the company to support its market segment strategy. Using the Oracle Insurance Insbridge enterprise rating solution, the insurer was able to reduce processing time for agents and underwriters, gained the ability to support proprietary rating models and improved pricing accuracy.      There is mounting pressure on P&C insurers to produce growth and show net profitability in the midst of modest overall industry growth, large weather-related losses and intensifying competition for market share.  Insurers are also being asked to improve customer service, offer a differentiated value proposition and simplify insurance processes.  While the demands are many there is an easy answer…invest in and update the most mission critical application in your arsenal, the single enterprise rating system. Download the Podcast to listen to “Stand-Alone Rating Engine - Leading Force Behind Core Transformation Projects in the P&C Market,” a podcast originally recorded in October 2013. Related Resources: White Paper: Stand-Alone Rating Engine: Leading Force Behind Core Transformation Projects in the P&C Market Webcast On Demand: Stand-Alone Rating Engine and Core Transformation for P&C Insurers Don’t forget to keep up with us year-round: Facebook: www.facebook.com/oracleinsurance Twitter: www.twitter.com/oracleinsurance YouTube: www.youtube.com/oracleinsurance

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• Use your iPhone or iPod Touch as a Boxee Remote

  - by DigitalGeekery

  Are you a Boxee user looking for a remote control solution? Well, you might not need to look any further than your pocket. The free Boxee Remote App turns your iPhone or iPod Touch into a a simple and easy-to-use Boxee remote. The Boxee Remote App works over WiFi, so there is no need for to buy or install additional hardware on your PC. Plus, you don’t even need to be within the line of sight for it to work. Using the Boxee Remote App Download the free Boxee Remote App from the App Store and install it on your iPhone or iPod Touch. See download link below. Next, make sure you have Boxee running on your PC. Select the Boxee icon to open the App.   The first time you log in you’ll be greeted by an introduction screen that will explain the two modes. Click Continue. When opened in “Button” mode, you’ll be presented with 4 directional buttons, an “OK” button, and a back arrow button that works like the Esc key does in Boxee. Button mode performs just as a normal remote. Touching the directional buttons moves your on screen selection right, left, up, and down. Tap the OK button to open or select an item. To enter “Gesture” mode, tap the Gesture button along the top of the Screen. Gesture mode works similar to a touch pad or trackball on a laptop. You drag the Boxee icon with your thumb or finger across the screen to move around within Boxee. The icon will turn red while being dragged or touched. Simply tap the icon to select.   The Settings button allows you to manually add or delete a host computer, or adjust the sensitivity of the controls.     If you need to enter text, such as enter logon credentials for an App, the on screen keyboard will pop up. While watching a video you’ll have on-screen Stop and Pause buttons along with a volume slider.   The Boxee Remote App is simple and easy to use. As long as you can connect via WiFi, you can use it to control any instance of Boxee running on any computer on your network. Download the Boxee Remote App Similar Articles Productive Geek Tips Why Wait? Amazing New Add-on Turns Your iPhone into an iPad! [Comic]Getting Started with BoxeeIntegrate Boxee with Media Center in Windows 7Watch Netflix Instant Movies in BoxeeWin a Free iPod Touch in the How-To Geek Facebook Giveaway! TouchFreeze Alternative in AutoHotkey The Icy Undertow Desktop Windows Home Server – Backup to LAN The Clear & Clean Desktop Use This Bookmarklet to Easily Get Albums Use AutoHotkey to Assign a Hotkey to a Specific Window Latest Software Reviews Tinyhacker Random Tips DVDFab 6 Revo Uninstaller Pro Registry Mechanic 9 for Windows PC Tools Internet Security Suite 2010 Out of band Security Update for Internet Explorer 7 Cool Looking Screensavers for Windows SyncToy syncs Files and Folders across Computers on a Network (or partitions on the same drive) If it were only this easy Classic Cinema Online offers 100’s of OnDemand Movies OutSync will Sync Photos of your Friends on Facebook and Outlook

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• On The Road with the HR Community

  - by Kathryn Perry

  A guest post by Steve Boese, Director, Talent Strategy, Oracle One of the best ways to connect with and to get a feel for what is on the minds of Human Resources leaders is to get out of the office and hit the road. I’ve had the great honor to attend and/or present at a number of events recently, including the massive SHRM Annual Conference, the HR Florida Conference, and Taleo World in Chicago. These events, and many others, offer solution providers, talent management professionals, business leaders, and even more casual observers of the Human Resources field with tremendous opportunities to connect, to share information, and to learn from each other. Attending the conferences also give people a sense of how they can improve and enhance their skills and knowledge, learn about the latest workforce technologies, and bring new and innovative ideas back to their organizations. And sure, the parties and conference swag can be pretty nice as well! If you attend a few of these industry events, one of the most beneficial by-products that you can emerge with -- whether you are on the front lines in HR at your organization, or as we are at Oracle, in the business of developing and delivering innovative and impactful technology solutions to our customers -- is to get a larger sense of the big ideas and major trends, concerns, and challenges facing organizations all across the landscape, and to be able to better understand how your strategies and solutions can be improved with this greater perspective. So what are HR folks discussing and debating? What questions and problems keep them up at night? What are the bloggers and large community of HR social media enthusiasts buzzing about? From my perspective some of the common themes you see over and again across the HR community break down (broadly), into three main areas: Talent attraction - How can we locate, attract, recruit, and hire the best talent possible? What new strategies, approaches, and technologies can help us in this critically important area? What role do external social networks like LinkedIn, Facebook, and Twitter play in the increasingly competitive search for talent? Talent Retention - How can we make sure to keep that talent on our team? What engagement, development, recognition, and compensation tools can help us in this regard? How can we continue, (or become), an employer of choice? What is our unique and compelling employer value proposition? Talent Empowerment - How can we put our employees in the best position to succeed? What can we do to better align our talent with the organization’s mission and goals, while simultaneously providing the best and most driven to succeed individuals a clear path to achieve their career goals and aspirations? How can new technologies, particularly social and collaboration tools help in this area? While these are the ‘big themes’ that I know I have seen this year, certainly they are not really new, nor are they likely to fundamentally change in the next year or two. I think the reason is that at the core of any successful enterprise is a collection of smart, interested, engaged, challenged, and empowered group of people. And that was likely the case 10 or 20 years ago, and will probably be the case 10 or 20 years into the future. But what has changed, and what you can see -- evidenced by simply following the Twitter backchannel for an event and by reading some of the many fantastic HR blogs out there -- is that the HR professional's ability, along with technology solution providers like Oracle, to connect, to more openly share information with each other, and to make each other better in the process, (and to create new, improved, and more innovative solutions), has never been greater. And I think it is with this heretofore unprecedented level of opportunity to connect with other members of the community that HR professionals will be better equipped to help their organizations attract, retain, and empower their teams. We at Oracle HCM look forward to continuing to meet, engage, and connect with the HR community in the coming months. Until then -- follow us on Twitter and Facebook.

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• 101 Ways to Participate...and make the future Java

  - by heathervc

   In case you missed it earlier today, and as promised in BOF6283, here are the 101 Ways to Improve (and Make the Future) Java...thanks to Bruno Souza of SouJava and Martijn Verburg of the London Java Community for their contributions! Join or create a JUG Come to the meetings Help promoting your JUG: twitter, facebook, etc Find someone that can give a talk Get your company to sponsor (a meeting, an event) Organize an activity (meetings, hackathons, dojos, etc) Answer questions on a mailing list (or simply join!) Volunteer for a small, one time tasks (creating a web page, helping with an activity) Come early to an event, and help to carry the piano Moderate a list or add things to the wiki Participate in the organization meetings or mailing lists Take pictures of an event or meeting and publish them online Write a blog about an event or meeting, to help promote the group Help record and post a session online Present your JavaOne experience when you get back Repeat the best talk you saw at JavaOne at a JUG meeting Send this list of ideas to other Java developers in your area so they can help out too! Present a step-by-step tutorial Present GreenFoot and Alice to school students Present BlueJ and Alice to university students Teach those tools to teachers and professors Write a step-by-step tutorial on your blog or to a magazine Create a page that lists resources Give a talk about your favorite Java feature or technology Learn a new Java API and present to your co-workers Then, present in a JUG meeting, and then, present it in an event in your area, and submit it to JavaOne! Create a study group to get certified or to learn some new Java technology Teach a non-Java developer how to download the basic tools and where to find more information Download and use an open source project Improve the documentation Write an article or a blog post about the project Write an FAQ Join and participate on the mailing list Describe a bug in detail and submit a bug report Fix a bug and submit it to the project Give a talk about it at a JUG meeting Teach your co-workers how to use the project Sign up to Adopt a JSR Test regular builds of the Reference Implementation (RI) Report bugs in the RI Submit Feature Requests to the spec Triage issues on the issue tracker Run a hack day to discuss the API Moderate mailing lists and forums Create an FAQ or Wiki Evangelize a specification on Twitter, G+, Hacker News, etc Give a lightning talk Help build the RI Help build the Technical Compatibility Kit (TCK) Create a Podcast Learn Latin - e.g. legal language, translate to English Sign up to Adopt OpenJDK Run a Bugathon Fix javac compiler warnings Build virtual images Add tests to Java Submit Javadoc patches Give a webbing Teach someone to build OpenJDK Hold a brown bag session at work Fix the oldest known bug Overhaul Javadoc to use HTML Load the OpenJDK into different IDEs Run a build farm node Test your code on a nightly build Learn how to read Java byte code Visit JCP.org Follow jcp_org on Twitter Friend JCP on Facebook Read JCP Blog Register for JCP.org site Create a JSR Watch List Review JSRs in progress Comment on JSRs in progress, write and track bug reports, use cases, etc Review JSRs in Maintenance Comment on JSRs in Maintenance Implement Final JSRs Review the Transparency of JSRs in progress and provide feedback to the PMO and Spec Lead/community Become a JCP Member or associate with a current JCP member Nominate to serve on an Expert Group (EG) Serve on an EG Submit a JSR proposal and become Spec Lead Take a Spec Lead role in an Inactive or Dormant JSR Nominate for an Executive Committee (EC) seat Vote in the EC elections Vote in EC Special Elections Review EC Meeting Summaries Attend Spec Lead calls Write blogs, articles on your experiences Join the EC project on java.net Join JCP.Next on java.net/JSR 358 Participate on the JCP forums and join JSR projects on java.net Suggest agenda items for open EC meetings Attend public EC teleconference (2x per year) Attend open EC meetings at JavaOne Nominate for JCP Annual Awards Attend annual JavaOne and JCP Annual Awards Ceremony Attend JCP related BOF sessions and give your feedback to Program Office Invite JCP program office members to your JUG  or meetup Invite JSR Spec Leads to your JUG or meetup And always - hold a party!

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• Managing Social Relationships for the Enterprise – Part 2

  - by Michael Snow

  12.00 Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-fareast-font-family:Calibri; mso-bidi-font-family:"Times New Roman";} Reggie Bradford, Senior Vice President, Oracle  On September 13, 2012, I sat down with Altimeter Analyst Jeremiah Owyang to talk about how enterprise businesses are approaching the management of both their social media strategies and internal structures. There’s no longer any question as to whether companies are adopting social full throttle. That’s exactly the way it should be, because it’s a top online behavior across all age groups. For your consumers, it’s an ingrained, normal form of communication. And beyond connecting with friends, social users are reaching out for information and service from brands. Jeremiah tells us 29% of Twitter followers follow a brand and 58% of Facebook users have “Liked” a brand. Even on the B2B side, people act on reviews and recommendations. Just as in the early 90’s we saw companies move from static to dynamic web sites, businesses of all sizes are moving from just establishing a social presence to determining effective and efficient ways to use it. I like to say we’re in the 2nd or 3rd inning of a 9-inning game. Corporate social started out as a Facebook page, it’s multiple channels servicing customers wherever they are. Social is also moving from merely moderating to analyzing so that the signal can be separated from the noise, so that impactful influencers can be separated from other users. Organizationally, social started with the marketers. Now we’re getting into social selling, commerce, service, HR, recruiting, and collaboration. That’s Oracle’s concept of enterprise social relationship management, a framework to extend social across the entire organization real-time in as holistic a way as possible. Social requires more corporate coordination than ever before. One of my favorite statistics is that the average corporation at enterprise has 178 social accounts, according to Altimeter. Not all of them active, not all of them necessary, but 178 of them. That kind of fragmentation creates risk, so the smarter companies will look for solutions (as opposed to tools) that can organize, scale and defragment, as well as quickly integrate other networks and technologies that will come along. Our conversation goes deep into the various corporate social structures we’re seeing, as well as the advantages and disadvantages of each. There are also a couple of great examples of how known brands used an integrated, holistic approach to achieve stated social goals. What’s especially exciting to me is the Oracle SRM framework for the enterprise provides companywide integration into one seamless system. This is not a dream. This is going to have substantial business impact in the next several years.

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• My shiny new gadget

  - by TechTwaddle

  About 3 months ago when I had tweeted (or twit?) that the HD7 could be my next phone I wasn’t a 100 percent sure, and when the HTC Mozart came out it was switch at first sight. I wanted to buy the Mozart mainly for three reasons; its unibody construction, smaller screen and the SLCD display. But now, holding a HD7 in my hand, I reminisce and think about how fate had its own plan. Too dramatic for a piece of gadget? Well, sort of, but seriously, this has been most exciting. So in short, I bought myself a HTC HD7 and am really loving it so far. Here are some pics (taken from my HD2 which now lies in a corner, crying),     Most of my day was spent setting up the device. Email accounts, Facebook, Marketplace etc. Since marketplace isn’t officially launched in India yet, my primary live id did not work. Whenever I tried launching marketplace it would say ‘marketplace is not currently supported in your country’. Searching the forums I found an easy work around. Just create a dummy live id with the country set to UK or US and log in to the device using this id. I was worried if the contacts and feeds from my primary live account would not be updated but that was not a problem. Adding another live account into the device does import your contacts, calendar and feeds from it. And that’s it, marketplace now works perfectly. I installed a few trial and free applications; haven’t checked if I can purchase apps though, will check that later and update this post. There is one issue I am still facing with the device, I can’t access the internet over GPRS. Windows Phone 7 only gives you the option to add an ‘APN’ and nothing else. Checking the connection settings on my HD2, I found out that there is also a proxy server I need to add to access GPRS, but so far I haven’t found a way to do that on WP7. Ideally HTC should have taken care of this, detect the operator and apply that operators settings on the device, but looks like that’s not happening. I also tried the ‘Connection Settings’ application that HTC bundled with the device, but it did nothing magical. If you’re reading this and know how to fix this problem please leave a comment. The next thing I did is install apps, a lot of apps. Read Engadget’s guide to essential apps for WP7. The apps and games I installed so far include Beezz (twitter app with push notifications), twitter (the official twitter app), Facebook, Youtube, NFS Undercover, Rocket Riot, Krashlander, Unite and the list goes on. All the apps run super smooth. The display looks fine indoors but I know it’s going to suck in bright sunlight. Anyhow, I am really impressed with what I’ve seen so far. I leave you with a few more photos. Have a great year ahead. Ciao!

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• The Social Enterprise: Gangnam Style

  - by Mike Stiles

  Are only small and medium businesses able to put social strategies in place, generate consistent, compelling content for customers, and be nimble enough to listen and respond to the social communities they build? Or are enterprise organizations eagerly and effectively adopting social as well? It depends on whom inside the organization you ask. A study from Attensity looked at who “gets” social inside enterprise organizations. The results were unsurprising. Mostly, Generation X and Y employees who came of age with social as part of their lives and as a key communications vehicle understand it. Imagine being a 25-year-old at a company that bans employees from accessing Facebook at work. You may as well tell them they can’t use phones and must do all calculations on an abacus. To them, such policy is absent of real-world logic and signals to them the organization is destined to be the victim of an up-and-comer. After that, it’s senior management that gets social. You don’t get to be in senior management without reading a few things and paying attention. Most senior managers are well aware of the impact social has had and will have, though they may be unsure of what to do about it. The better ones will utilize those on the inside who do inherently know how to communicate and build virtual relationships using social. The very best will get the past out of the way for these social innovators, so the new communications can be enacted minus counterproductive dictums, double-clutching, meeting-creep, and all the other fading internal practices that water down content and impede change. Organizationally, the Attensity study found 81% of enterprise companies believe failing to embrace social will result in their being left behind. Yet our old friend fear still has many captive in its clutches. 79% feel overwhelmed by the volume of social data available, something a social technology partner with goal-oriented analytics expertise could go a long way toward alleviating. Then there’s the fear of social having a negative impact. This comes from a lack of belief in the product, the customer service, or both. The public uses social not to go out and slay brands. They’re using it to be honest. If the fear is that honesty will reflect badly on the brand, the brand has much bigger, broader problems than what happens on Facebook. Sadly, most enterprise organizations still see social as a megaphone, a one-way channel with which to hit people with ads. They either don’t understand social relationships, or don’t want any. The truly unenlightened manager will always say, “We help them by selling them our stuff.” “Brand affinity” is a term, it’s just not one assigned much value in enterprise organizations. Which brings us to Psy, the Korean performer whose Internet video phenom “Gangnam Style,” as of this writing, has been viewed 438,550,238 times on YouTube. It’s bigger than anything a brand will probably ever publish. Most brands would never have seen the point of making or publishing it. But a funny thing happened on the way to Internet success. The video literally doubled the stock price of Psy’s father’s software firm. NH Investment and Securities said, "The positive sentiment has attracted investors just because of the fact the company is owned by Psy's father and uncle.” The company wasn’t mentioned or seen in the video in any way, yet reaped tangible rewards just for being tangentially associated with it. Imagine your brand being visibly and directly responsible for such a smash and tell me it’s worthless. When enterprise organizations embrace the value of igniting passions, making people happier, solving their problems, informing them, helping them have fun, etc., then they will have fully embraced social, and will reap the brand affinity rewards of heightened awareness, brand loyalty and yes, sales.

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