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  • Developer Profile: Marcelo Quinta

    - by Tori Wieldt
    As the Java developer community lead for Oracle, the best part of my job is going to conferences and meeting Java developers. I’ve had the pleasure to meet men and women who are smart, fun and passionate about Java—they make the Java community happen. The current issue of Java Magazine provides profiles of other young Java developers around the world. Subscribe to read them! Marcelo Quinta Age: 24Occupation: Professor, Federal University of GoiasLocation: Goias, Brazil Twitter: @mrquinta Marcelo (white polo shirt, center) and class OTN: When did you realize that you were good at programming? When I was in graduate school, I developed a Java system that displayed worked out the logics of getting the maximum coverage using the fewest resources (for example, the minimum number of soldiers [and positions] needed for a battlefield. It may seems not difficult, but it's a hard problem to solve, mathematically. Here I was, a freshman, who came up with an app  "solving" it. Some Master's students use my software today. It was then I began to believe in what I could do.OTN: What most inspires you about programming?I'm really inspired by the challenges and tension that comes from solving a complicated problems. Lately, I've been doing a new system focused on education and digital inclusion and was very gratifying to see it working and the results. I felt useful for the community. OTN: What are some things you would like to accomplish using Java?Java is a very strong platform and that gives us power to develop applications for different devices and purposes, from home automation with little microcontrollers to systems in big servers. I would like to build more systems that integrate the people life or different business contexts, from PCs to cell phones and tablets, ubiquitously. I think IT has reached a level where the current challenge is to make systems that leverage existing technologies that are present in daily life. Java gives us a very interesting set of options to put it into practice, especially in systems that require more strength.OTN: What technical insights into Java technology have been most important to you?I have really enjoyed the way that Java has evolved with Oracle, with new features added, many of them which were suggested by the community. Java 7 came with substantial improvements in the language syntax and it seems that Java 8 takes it even further. I also made some applications in JavaFX and liked the new version. The Java GUI is on a higher level than is offered out there. I saw some JavaFX prototypes running in modern tablets and I got excited. OTN: What would you like to be doing 10 years from now?I want my work to make a difference for individuals or an institution. It would be interesting to be improving one of the systems that I am making today. Recently I've been mixing my hobbies and work, playing with Arduino and home automation. The JHome project, winner of the Duke's Choice Award in 2011, is very interesting to me.OTN: Do you listen to music when you write code? If so, what kind?Absolutely! I usually listen to electronic music (Prodigy, Fatboy Slim and Paul Oakenfold), rock (Metallica, Strokes, The Black Keys) and a bit of local alternative music. I live in Goiânia, "The Brazilian Seattle" and I profit from it very well. OTN: What do you do when you're not programming?I like to play guitar and to fish. Last year I sold my economy car and bought a old jeep. Some people called me crazy, but since then I've been having a great time and having adventures on the backroads of Brazil. Once I broke my glasses in a funny game involving my car's suspension and the airbags. OTN: Does your girlfriend think you are crazy?Crazy is someone who doesn't have courage to do strange things! My girlfriend likes my style. =D Subscribe to the free Java Magazine to read profiles of other young Java developers. Visit the Java channel on YouTube to see a video of Marcelo in action.

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  • A tiny Utility to recycle an IIS Application Pool

    - by Rick Strahl
    In the last few weeks I've annoyingly been having problems with an area on my Web site. It's basically ancient articles that are using ASP classic pages and for reasons unknown ASP classic locks up on these pages frequently. It's not an individual page, but ALL ASP classic pages lock up. Ah yes, gotta old tech gone bad. It's not super critical since the content is really old, but still a hassle since it's linked content that still gets quite a bit of traffic. When it happens all ASP classic in that AppPool dies. I've been having a hard time tracking this one down - I suspect an errant COM object I have a Web Monitor running on the server that's checking for failures and while the monitor can detect the failures when the timeouts occur, I didn't have a good way to just restart that particular application pool. I started putzing around with PowerShell, but - as so often seems the case - I can never get the PowerShell syntax right - I just don't use it enough and have to dig out cheat sheets etc. In any case, after about 20 minutes of that I decided to just create a small .NET Console Application that does the trick instead, and in a few minutes I had this:using System; using System.Collections.Generic; using System.Text; using System.DirectoryServices; namespace RecycleApplicationPool { class Program { static void Main(string[] args) { string appPoolName = "DefaultAppPool"; string machineName = "LOCALHOST"; if (args.Length > 0) appPoolName = args[0]; if (args.Length > 1) machineName = args[1]; string error = null; DirectoryEntry root = null; try { Console.WriteLine("Restarting Application Pool " + appPoolName + " on " + machineName + "..."); root = new DirectoryEntry("IIS://" + machineName + "/W3SVC/AppPools/" +appPoolName); Console.WriteLine(root.InvokeGet("Name")); root.Invoke("Recycle"); Console.WriteLine("Application Pool recycling complete..."); } catch(Exception ex) { error = "Error: Unable to access AppPool: " + ex.Message; } if ( !string.IsNullOrEmpty(error) ) { Console.WriteLine(error); return; } } } } To run in you basically provide the name of the ApplicationPool and optionally a machine name if it's not on the local box. RecyleApplicationPool.exe "WestWindArticles" And off it goes. What's nice about AppPool recycling versus doing a full IISRESET is that it only affects the AppPool, and more importantly AppPool recycles happen in a staggered fashion - the existing instance isn't shut down immediately until requests finish while a new instance is fired up to handle new requests. So, now I can easily plug this Executable into my West Wind Web Monitor as an action to take when the site is not responding or timing out which is a big improvement than hanging for an unspecified amount of time. I'm posting this fairly trivial bit of code just in case somebody (maybe myself a few months down the road) is searching for ApplicationPool recyling code. It's clearly trivial, but I've written batch files for this a bunch of times before and actually having a small utility around without having to worry whether Powershell is installed and configured right is actually an improvement. Next time I think about using PowerShell remind me that it's just easier to just build a small .NET Console app, 'k? :-) Resources Download Executable and VS Project© Rick Strahl, West Wind Technologies, 2005-2012Posted in IIS7  .NET  Windows   Tweet !function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src="//platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter-wjs"); (function() { var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true; po.src = 'https://apis.google.com/js/plusone.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s); })();

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  • Low level programming - what's in it for me?

    - by back2dos
    For years I have considered digging into what I consider "low level" languages. For me this means C and assembly. However I had no time for this yet, nor has it EVER been neccessary. Now because I don't see any neccessity arising, I feel like I should either just schedule some point in time when I will study the subject or drop the plan forever. My Position For the past 4 years I have focused on "web technologies", which may change, and I am an application developer, which is unlikely to change. In application development, I think usability is the most important thing. You write applications to be "consumed" by users. The more usable those applications are, the more value you have produced. In order to achieve good usability, I believe the following things are viable Good design: Well-thought-out features accessible through a well-thought-out user interface. Correctness: The best design isn't worth anything, if not implemented correctly. Flexibility: An application A should constantly evolve, so that its users need not switch to a different application B, that has new features, that A could implement. Applications addressing the same problem should not differ in features but in philosophy. Performance: Performance contributes to a good user experience. An application is ideally always responsive and performs its tasks reasonably fast (based on their frequency). The value of performance optimization beyond the point where it is noticeable by the user is questionable. I think low level programming is not going to help me with that, except for performance. But writing a whole app in a low level language for the sake of performance is premature optimization to me. My Question What could low level programming teach me, what other languages wouldn't teach me? Am I missing something, or is it just a skill, that is of very little use for application development? Please understand, that I am not questioning the value of C and assembly. It's just that in my everyday life, I am quite happy that all the intricacies of that world are abstracted away and managed for me (mostly by layers written in C/C++ and assembly themselves). I just don't see any concepts, that could be new to me, only details I would have to stuff my head with. So what's in it for me? My Conclusion Thanks to everyone for their answers. I must say, nobody really surprised me, but at least now I am quite sure I will drop this area of interest until any need for it arises. To my understanding, writing assembly these days for processors as they are in use in today's CPUs is not only unneccesarily complicated, but risks to result in poorer runtime performance than a C counterpart. Optimizing by hand is nearly impossible due to OOE, while you do not get all kinds of optimizations a compiler can do automatically. Also, the code is either portable, because it uses a small subset of available commands, or it is optimized, but then it probably works on one architecture only. Writing C is not nearly as neccessary anymore, as it was in the past. If I were to write an application in C, I would just as much use tested and established libraries and frameworks, that would spare me implementing string copy routines, sorting algorithms and other kind of stuff serving as exercise at university. My own code would execute faster at the cost of type safety. I am neither keen on reeinventing the wheel in the course of normal app development, nor trying to debug by looking at core dumps :D I am currently experimenting with languages and interpreters, so if there is anything I would like to publish, I suppose I'd port a working concept to C, although C++ might just as well do the trick. Again, thanks to everyone for your answers and your insight.

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  • What's New in Oracle's EPM System?

    - by jmorourke
    Oracle’s EPM System R11.1.2.2  is now generally available to customers and partners on the download center.  Although the release number doesn’t sound significant, this is a major release of Oracle’s Hyperion EPM Suite with new modules as well as significant enhancements across the suite.  This release was announced back on April 4th as part of Oracle’s Business Analytics Strategy launch, so analytics is a key aspect of the release.  But the three biggest pieces of news in this release are Oracle Hyperion Planning support for the Exalytics In-Memory Machine, the new Project Financial Planning Application and the new Account Reconciliations Manager module. The Oracle Exalytics In-Memory Machine was announced back in October 2011, at Oracle OpenWorld.  It’s the latest installment from Oracle in a line of engineered systems that combine Oracle Sun hardware, with Oracle database and application technologies – in solutions that are designed to provide high scalability and performance for specific tasks.  Exalytics is the first engineered system specifically designed for high performance analytics.  Running in-memory versions of Oracle Essbase, as well as the Oracle TimesTen database and Oracle BI tools, Exalytics provides speed of thought response times for complex analytic processes with advanced visualizations.  Early adopter customers have achieved 5X to 100X faster interactivity and 6X to 10X faster planning cycles.  Hyperion Planning running with Oracle Exalytics will support enterprise-wide planning, budgeting and forecasting with more detailed data, with hundreds to thousands of users across an organization getting speed of thought performance. The new Hyperion Project Financial Planning application delivered with EPM 11.1.2.2 is also great news for Oracle customers.  This application follows on the heels of other special-purpose planning applications that Oracle has delivered for Workforce and Capital Asset planning.  It allows Project Managers to identify project-related expenses and revenues, plan and propose new projects, and track results over time. Finance Managers can evaluate and compare different projects, manage the funding process, monitor and report the actual financial results and impacts of projects and project portfolios. This new application is applicable to capital projects, contract projects and indirect projects like IT and HR projects across all industries.  This application is a great complement to existing Project Management applications, and helps bridge the gap between these applications, and the financial planning and budgeting process. Account reconciliations has to be one of the biggest bottlenecks and risks in the financial close and reporting process, and many organizations rely on spreadsheets and manual processes to perform this critical process.  To help address this problem, Oracle developed an Account Reconciliation Manager module that is being delivered as part of Oracle Hyperion Financial Close Management.   This module helps automate and streamline account reconciliations and eliminates the chances for errors, omissions and fraud.  But unlike standalone account reconciliation packages, it’s integrated with the rest of the Oracle Hyperion Financial Close suite, and can integrate balances from any source system.  This can help alleviate a major bottleneck in the financial close process, increase accuracy and reduce risk, and can complement existing investments in Hyperion Financial Management, as well as Oracle and non-Oracle transaction processing systems. Other enhancements in this release include an enhanced Web 2.0 interface for Hyperion Planning and Hyperion Financial Management (HFM), configurable dimensionality in HFM, new Predictive Planning feature in Hyperion Planning, new Detailed Profitability feature in Hyperion Profitability and Cost Management, new Smart View interface for Hyperion Strategic Finance, and integration of the Hyperion applications with JD Edwards Financials. For more information about Oracle EPM System R11.1.2.2 check out the links below: Press Release:  http://www.oracle.com/us/corporate/press/1575775 Product Information on O.com:  http://www.oracle.com/us/solutions/business-analytics/overview/index.html Product Information on OTN:  http://www.oracle.com/technetwork/middleware/epm/downloads/index.html Webcast Replay:  http://www.oracle.com/us/go/index.html?Src=7317510&Act=65&pcode=WWMK11054701MPP046 Please contact me if you have any questions or need additional information – [email protected]

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  • ArchBeat Link-o-Rama Top 10 for August 2012

    - by Bob Rhubart
    The Top 10 most popular items shared via the OTN ArchBeat Facebook page for the month of August 2012. Now Available: Oracle SQL Developer 3.2 (3.2.09.23) New features include APEX listener, UI enhancements, and 12c database support. The Role of Oracle VM Server for SPARC in a Virtualization Strategy In this article, Matthias Pfutzner discusses hardware, desktop, and operating system virtualization, along with various Oracle virtualization technologies, including Oracle VM Server for SPARC. How to Manually Install Flash Player Plugin to see the Oracle Enterprise Manager Performance Page | Kai Yu So, you're a DBA and you want to check the Performance page in Oracle Enterprise Manager (11g or 12c). So you click the Performance tab and… nothing. Zip. Nada. The Flash plugin is a no-show. Relax! Oracle ACE Director Kai Yu shows you what you need to do to see all the pretty colors instead of that dull grey screen. Relationally Challenged (CX - CRM - EQ/RQ/CRQ) | Chris Warticki Self-proclaimed Oracle Support "spokesmodel" Chris Chris Warticki has some advice for those interested in Customer Relationship Management: "How about we just dumb it down, strip it to the core, keep it simple and LISTEN?! No more focus groups, no more surveys, and no need to gather more data. We have plenty of that. Why not just provide the customer what they are asking for?" Free WebLogic Server Course | Middleware Magic So you want to sharpen your Oracle WebLogic Server skills, but you prefer to skip the whole classroom bit and don't want to be bothered with dealing with an instructor? No problem! Oracle ACE Rene van Wijk, a prolific Middleware Magic blogger, has information on an Oracle WebLogic course you can take on your own time, at your own pace. Oracle VM VirtualBox 4.1.20 released Oracle VM VirtualBox 4.1.20 was just released at the community and Oracle download sites, reports the Fat Bloke. This is a maintenance release containing bug fixes and stability improvements. Optimizing OLTP Oracle Database Performance using Dell Express Flash PCIe SSDs | Kai Yu Oracle ACE Director Kai Yu shares resources based on "several extensive performance studies on a single node Oracle 11g R2 database as well as a two node 11gR2 Oracle Real Application clusters (RAC) database running on Dell PowerEdge R720 servers with Dell Express Flash PCIe SSDs on Oracle Enterprise Linux 6.2 platform." Oracle ACE sessions at Oracle OpenWorld With so many great sessions at this year's event, building your Oracle OpenWorld schedule can involve making a lot of tough choices. But you'll find that the sessions led by Oracle ACEs just might be the icing on the cake for your OpenWorld experience. MySQL Update: The Cleveland MySQL Meetup (Independence, OH) Oracle MySQL team member Benjamin Wood, a MySQL engineer and five year veteran of the MySQL organization, will speak at the Cleveland MySQL Meetup event on September 12. The presentation will include a MySQL 5.5 Overview, Oracle's Roadmap for MySQL, including specifics on MySQL 5.6, best practices and how to overcome development and operational MySQL challenges, and the new MySQL commercial extensions. Click the link for time and location information. Parsing XML in Oracle Database | Martijn van der Kamp Martijn van der Kamp's post deals with processing XML in PL/SQL code and processing the data into the database. Thought for the Day "Walking on water and developing software from a specification are easy if both are frozen." — Edward V. Berard Source: SoftwareQuotes.com

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  • Getting Started with StreamInsight 2.1

    - by Roman Schindlauer
    If you're just beginning to get familiar with StreamInsight, you may be looking for a way to get started. What are the basics? How can I get my first StreamInsight application running so I can see how it works? Where is the 'front door' that will get me going? If that describes you, then this blog entry might be just what you need. If you're already a StreamInsight wiz, keep reading anyway - you may find some helpful links here that you weren't aware of. But here's what we'd like from you experienced readers in particular: if you know of other good resources that we missed, please feel free to add them in the comments below. We appreciate you sharing your expertise. The Book The basic documentation for StreamInsight is located in the MSDN Library (Microsoft StreamInsight 2.1). You'll notice that previous versions of StreamInsight are still there (1.2 and 2.0), but if you're just getting started you can stick to the 2.1 section. The documentation has been organized to function as reference material, which is fine after you're familiar with the technology. But if you're trying to learn the basics, you might want to take a different path instead of just starting at the top. The following is one map you can use. What Is StreamInsight? Here is a sequence of topics that should give you a good overview of what StreamInsight is and how it works: Overview answers the question, "what is it?" StreamInsight Server Architecture gives you a quick look at a high-level architectural drawing StreamInsight Concepts lays out an overview of the basic components Deploying StreamInsight Entities to a StreamInsight Server describes the mechanics of how these components work together Getting an Example Running Once you have this background, go ahead and install StreamInsight and get a basic example up and running: Installation download and install the software StreamInsight Examples walk through a set of 3 simple StreamInsight applications that work together to demonstrate what you learned in the topics above; you can copy and paste the code into Visual Studio, compile, and run That's it - you now have a real, functioning StreamInsight system! Now that you have a handle on the basics, you might want to start digging deeper. Digging Deeper Here's a suggested path through the documentation to help you understand the next layer of StreamInsight technologies: Using Event Sources and Event Sinks sources supply data and sinks consume it; this topic gives you an overview of how they work Publishing and Connecting to the StreamInsight Server practical details on how to set up a StreamInsight server A Hitchhiker’s Guide to StreamInsight 2.1 Queries queries are the heart of how StreamInsight performs data analytics, and this whitepaper will help you really understand how they work Using StreamInsight LINQ root through this section for technical details on specific query components Using the StreamInsight Event Flow Debugger in addition to troubleshooting, the debugger is a great way to learn more about what goes on inside a StreamInsight application And Even Deeper Finally, to get a handle on some of the more complex things you can do with StreamInsight, dig into these: Input and Output Adapters adapters can be useful for handling more complex sources and sinks Building Resilient StreamInsight Applications a resilient application is able to recover from system failures Operations this section will help you monitor and troubleshoot a running StreamInsight system The StreamInsight Community As you're designing and developing your StreamInsight solutions, you probably will find it helpful to see working examples or to learn tips and tricks from others. Or maybe you need a place to post a vexing question. Here are some community resources that we have found useful. If you know of others, please add them in the comments below. Code samples and tools Official StreamInsight code samples Introduction to LinqPad Driver for StreamInsight 2.1 - LinqPad is a very useful tool for developing queries The following case studies are based on earlier versions of StreamInsight, but they still are useful examples: Microsoft Media Analytics - real-time monitoring and analytic Edgenet - responding to information from multiple source ICONICS - managing energy usage Blogs Microsoft StreamInsight Ruminations of J.net Richard Seroter's Architecture Musings pluralsight Forums MSDN StreamInsight Forum stackoverflow Training Microsoft StreamInsight Fundamentals (“Introducing StreamInsight” is free) from pluralsight Twitter @streaminsight   You’re a StreamInsight Expert That should get you going. Please add any other resources you have found useful in the comments below.   Regards, The StreamInsight Team

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  • Announcing Oracle Knowledge 8.5: Even Superheroes Need Upgrades

    - by Chris Warner
    It’s no secret that we like Iron Man here at Oracle. We've certainly got stuff in common: one of the world’s largest technology companies and one of the world’s strongest technology-driven superheroes. If you've seen the recent Iron Man movies, you might have even noticed some of our servers sitting in Tony Stark’s lab. Heck, our CEO made a cameo appearance in one of the movies. Yeah, we’re fans. Especially as Iron Man is a regular guy with some amazing technology – like us. But Like all great things even Superheroes need upgrades, whether it’s their suit, their car or their spacestation. Oracle certainly has its share of advanced technology.  For example, Oracle acquired InQuira in 2011 after years of watching the company advance the science of Knowledge Management.  And it was some extremely super technology.  At that time, Forrester’s Kate Leggett wrote about it in ‘Standalone Knowledge Management Is Dead With Oracle's Announcement To Acquire InQuira’ saying ‘Knowledge, accessible via web self-service or agent UIs, is a critical customer service component for industries fielding repetitive questions about policies, procedures, products, and solutions.’  One short sentence that amounts to a very tall order.  Since the acquisition our KM scientists have been hard at work in their labs. Today Oracle announced its first major knowledge management release since its acquisition of InQuira: Oracle Knowledge 8.5. We’ve put a massively-upgraded supersuit on our KM solution because we still have bad guys to fight. And we are very proud to say that we went way beyond our original plans. So what, exactly, did we do in Oracle Knowledge 8.5? We did what any high-tech super-scientist would do. We made Oracle Knowledge smarter, stronger and faster. First, we gave Oracle Knowledge a stronger heart: Certified on Oracle technologies, including Oracle WebLogic Server, Oracle Business Intelligence, Oracle Exadata Database Machine and Oracle Exalogic Elastic Cloud. Huge scaling and performance improvements. Then we gave it a better reach: Improved iConnect functionality that delivers contextualized knowledge directly into CRM applications. Better content acquisition support across disparate sources. Enhanced Language Support including Natural Language search support for 16 Languages. Enhanced Keyword Search for 23 authoring languages, as well as enhanced out-of-the-box industry ontologies covering 14 languages. And finally we made Oracle Knowledge ridiculously smarter: Improved Natural Language Search and a new Contextual Answer Delivery that understands the true intent of each inquiry to deliver the best possible answers. AnswerFlow for Guided Navigation & Answer Delivery, a new application for guided troubleshooting and answer delivery. Knowledge Analytics standardized on Oracle’s Business Intelligence Enterprise Edition. Knowledge Analytics Dashboards optimized search and content creation through targeted, actionable insights. A new three-level language model "Global - Language - Locale" that provides an improved search experience for organizations with a global footprint. We believe that Oracle Knowledge 8.5 is the most sophisticated KM solution in existence today and we’ve worked very hard to help it fulfill the promise of KM: empowering customers and employees with deep insights wherever they need them. We hope you agree it’s a suit worth wearing. We are continuing to invest in Knowledge Management as it continues to be especially relevant today with the enterprise push for peer collaboration, crowd-sourced wisdom, agile innovation, social interaction channels, applied real-time analytics, and personalization. In fact, we believe that Knowledge Management is a critical part of the Customer Experience portfolio for success. From empowering employee’s, to empowering customers, to gaining the insights from interactions across all channels, businesses today cannot efficiently scale their efforts, strengthen their customer relationships or achieve their growth goals without a solid Knowledge Management foundation to build from. And like every good superhero saga, we’re not even close to being finished. Next we are taking Oracle Knowledge into the Cloud. Yes, we’re thinking what you’re thinking: ROCKET BOOTS! Stay tuned for the next adventure… By Nav Chakravarti, Vice-President, Product Management, CRM Knowledge and previously the CTO of InQuira, a knowledge management company acquired by Oracle in 2011. 

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  • Top 10 Linked Blogs of 2010

    - by Bill Graziano
    Each week I send out a SQL Server newsletter and include links to interesting blog posts.  I’ve linked to over 500 blog posts so far in 2010.  Late last year I started storing those links in a database so I could do a little reporting.  I tend to link to posts related to the OLTP engine.  I also try to link to the individual blogger in the group blogs.  Unfortunately that wasn’t possible for the SQLCAT and CSS blogs.  I also have a real weakness for posts related to PASS. These are the top 10 blogs that I linked to during the year ordered by the number of posts I linked to. Paul Randal – Paul writes extensively on the internals of the relational engine.  Lots of great posts around transactions, transaction log, disaster recovery, corruption, indexes and DBCC.  I also linked to many of his SQL Server myths posts. Glenn Berry – Glenn writes very interesting posts on how hardware affects SQL Server.  I especially like his posts on the various CPU platforms.  These aren’t necessarily topics that I’m searching for but I really enjoy reading them. The SQLCAT Team – This Microsoft team focuses on the largest and most interesting SQL Server installations.  The regularly publish white papers and best practices. SQL Server CSS Team – These are the top engineers from the Microsoft Customer Service and Support group.  These are the folks you finally talk to after your case has been escalated about 20 times.  They write about the interesting problems they find. Brent Ozar – The posts I linked to mostly focused on the relational engine: CPU, NUMA, SSD drives, performance monitoring, etc.  But Brent writes about a real variety of topics including blogging, social networking, speaking, the MCM, SQL Azure and anything else that seems to strike his fancy.  His posts are always well written and though provoking. Jeremiah Peschka – A number of Jeremiah’s posts weren’t about SQL Server.  He’s very active in the “NoSQL” area and I linked to a number of those posts.  I think it’s important for people to know what other technologies are out there. Brad McGehee – Brad writes about being a DBA including maintenance plans, DBA checklists, compression and audit. Thomas LaRock – I linked to a variety of posts from PBM to networking to 24 Hours of PASS to TDE.  Just a real variety of topics.  Tom always writes with an interesting style usually mixing in a movie theme and/or bacon. Aaron Bertrand – Many of my links this year were Denali features.  He also had a great series on bad habits to kick. Michael J. Swart – This last one surprised me.  There are some well known SQL Server bloggers below Michael on this list.  I linked to posts on indexes, hierarchies, transactions and I/O performance and a variety of other engine related posts.  All are interesting and well thought out.  Many of his non-SQL posts are also very good.  He seems to have an interest in puzzles and other brain teasers.  Michael, I won’t be surprised again!

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  • PENGUIN IS GETTING READY FOR ORACLE OPENWORLD 2012

    - by Zeynep Koch
    Are you looking for reasons to attend Oracle Openworld, how about below Oracle Linux sessions and hands-on-labs.  1. General Session: Oracle Linux Strategy and Roadmap  In this session, Oracle executives will discuss Linux strategy; the roadmap; contributions to the Linux mainline kernel; and what's in store for upcoming releases of Oracle Linux and the Unbreakable Enterprise Kernel. Don’t miss this session. 2. New Features in Oracle Linux- A Technical Deep Dive Collaborating with the Linux community, Oracle engineers contribute to advancing Linux for mission-critical deployments. In this technical session, attendees will learn about the recent developments in Oracle Linux and the Unbreakable Enterprise Kernel 3. Why Switch to Oracle Linux?  Oracle is the only company that provides a complete Linux solution from applications to disk, fully optimized for Oracle hardware and software, with one-stop support. In this session you will hear from two customers that have successfully implemented Oracle Linux and saved 50 to 90 percent on Linux support costs as well as the reasons to switch to Oracle Linux. 4. Debugging and Configuration Best Practices for Oracle Linux This is one of our best attended sessions and most informative. In this best practices session, learn how to save time and money while preventing headaches and hassles. Discover expert secrets to get your Linux systems up and running (and keep them running), avoid common pitfalls, prevent problems, and circumvent known issues. 5. Top Technical Tips for Automatic and Secure Oracle Linux Deployments In this session, attendees will learn about how to easily deploy and install Oracle Linux systems using various technologies like Kickstart, Oracle Enterprise Manager OpsCenter, and Oracle VM Templates for applications on Linux. Additionally, the session will share useful Linux security tips and introduce utilities to help with hardening and securely operating an Oracle Linux system. We also have a great session in Oracle Develop track: 6. DTrace for Oracle Linux Initially announced at last year's Oracle Openworld, DTrace for Oracle Linux is now available for the Unbreakable Enterprise Kernel R.2. In this session held by one of the engineers working on the DTrace for Linux port, you will learn how you can use this powerful and flexible framework in your development environment. If you prefer to really have practical experience, don’t miss our two Hands-on-Labs where we will cover: HOL-1 : Oracle Linux Package Management: Configuring and Enabling Services In this session you will be Installing and configuring Oracle VM VirtualBox, importing the Oracle Linux virtual appliance. You will then use the package management on Oracle Linux using RPM and yum. You will also be able to review Ksplice, zero downtime kernel updates that enable you to apply security updates, patches and critical bug fixes without rebooting. HOL-2: Oracle Linux Storage Management with LVM and Device Mapper In this session you will learn about storage management with LVM2, the Linux Logical Volume Manager, Btrfs, preparing block devices, creating physical and logical volumes, creating file systems on top of logical volumes, and resizing file systems dynamically. You will also practice setting up software RAID devices, configuring encrypted block devices. You will also see Oracle Linux and Kpslice in the three demopods we will feature at Exhibition demogrounds. One in MySQL Connect and two in Oracle Openworld. What more do you need to come to San Francisco? Oh, I forgot to mention we also have great weather in fall.. Check out the Content Catalog and register to attend Oracle Linux sessions.

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  • Reduce ERP Consolidation Risks with Oracle Master Data Management

    - by Dain C. Hansen
    Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} Reducing the Risk of ERP Consolidation starts first and foremost with your Data.This is nothing new; companies with multiple misaligned ERP systems are often putting inordinate risk on their business. It can translate to too much inventory, long lead times, and shipping issues from poorly organized and specified goods. And don’t forget the finance side! When goods are shipped and promises are kept/not kept there’s the issue of accounts. No single chart of counts translates to no accountability. So – I’ve decided. I need to consolidate! Well, you can’t consolidate ERP applications [for that matter any of your applications] without first considering your data. This means looking at how your data is being integrated by these ERP systems, how it is being synchronized, what information is being shared, or not being shared. Most importantly, making sure that the data is mastered. What is the best way to do this? In the recent webcast: Reduce ERP consolidation Risks with Oracle Master Data Management we outlined 3 key guidelines: #1: Consolidate your Product Data#2: Consolidate your Customer, Supplier (Party Data) #3: Consolidate your Financial Data Together these help customers achieve reduced risk, better customer intimacy, reducing inventory levels, elimination of product variations, and finally a single master chart of accounts. In the case of Oracle's customer Zebra Technologies, they were able to consolidate over 140 applications by mastering their data. Ultimately this gave them 60% cost savings for the year on IT spend. Oracle’s Solution for ERP Consolidation: Master Data Management Oracle's enterprise master data management (MDM) can play a big role in ERP consolidation. It includes a set of products that consolidates and maintains complete, accurate, and authoritative master data across the enterprise and distributes this master information to all operational and analytical applications as a shared service. It’s optimized to work with any application source (not just Oracle’s) and can integrate using technology from Oracle Fusion Middleware (i.e. GoldenGate for data synchronization and real-time replication or ODI with its E-LT optimized bulk data and transformation capability). In addition especially for ERP consolidation use cases it’s important to leverage the AIA and SOA capabilities as part of Fusion Middleware to connect these multiple applications together and relay the data into the correct hub. Oracle’s MDM strategy is a unique offering in the industry, one that has common elements across the top and bottom in Middleware, BI/DW, Engineered systems combined with Enterprise Data Quality to enable comprehensive Data Governance at all levels. In addition, Oracle MDM provides the best-in-class capabilities to master all variations of data, including customer, supplier, product, financial data. But ultimately at the center of Oracle MDM is your data, making it more trusted, making it secure and accessible as part of a role-based approach, and getting it to make sense to you in any situation, whether it’s a specific ERP process like we talked about or something that is custom to your organization. To learn more about these techniques in ERP consolidation watch our webcast or goto our Oracle MDM website at www.oracle.com/goto/mdm

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  • Unlocking High Performance with Policy Administration Replacement

    - by helen.pitts(at)oracle.com
    Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-ansi-language:EN-CA; mso-fareast-language:EN-CA;} Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-ansi-language:EN-CA; mso-fareast-language:EN-CA;} It is clear the insurance industry is undergoing significant changes as it consolidates and prepares for growth. The increasing focus on customer centricity, enhanced and speedier product development capabilities, and compliance with regulatory changes has forced companies to rethink well-entrenched policy administration processes. In previous Oracle Insurance blogs I’ve highlighted industry research pointing to policy administration replacement as a top IT priority for carriers. It is predicted that by 2013, the global IT spend on policy administration alone is likely to be almost 22 percentage of the total insurance IT spend. To achieve growth, insurers are adopting new pricing models, enhancing distribution reach, and quickly launching new products and services—all of which depend on agile and effective policy administration processes and technologies. Next month speakers from Oracle Insurance and Capgemini Financial Services will discuss how insurers can competitively drive high performance through policy administration replacement during a free, one-hour webcast hosted by LOMA. Roger Soppe, Oracle senior director, Insurance Strategy, together with Capgemini’s Lars Ernsting, leader, Life & Pensions COE, and Scott Mampre, vice president, Insurance, will be the speakers. Specifically, they’ll be highlighting: How replacing a legacy policy administration system with a modern, flexible platform optimizes IT and operations costs, creates consistent processes and eliminates resource redundancies How selecting the right partner with the best blend of technology, operational, and consulting capabilities, is an important pre-requisite to unlock high performance from policy administration transformation to achieve product, operational, and cost leadership  The value of outsourcing closed block operations We look forward to your participation on Thursday, July 14, 11:00 a.m. ET. Please register now. Helen Pitts is senior product marketing manager for Oracle Insurance's life and annuities solutions.

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  • Big Data – How to become a Data Scientist and Learn Data Science? – Day 19 of 21

    - by Pinal Dave
    In yesterday’s blog post we learned the importance of the analytics in Big Data Story. In this article we will understand how to become a Data Scientist for Big Data Story. Data Scientist is a new buzz word, everyone seems to be wanting to become Data Scientist. Let us go over a few key topics related to Data Scientist in this blog post. First of all we will understand what is a Data Scientist. In the new world of Big Data, I see pretty much everyone wants to become Data Scientist and there are lots of people I have already met who claims that they are Data Scientist. When I ask what is their role, I have got a wide variety of answers. What is Data Scientist? Data scientists are the experts who understand various aspects of the business and know how to strategies data to achieve the business goals. They should have a solid foundation of various data algorithms, modeling and statistics methodology. What do Data Scientists do? Data scientists understand the data very well. They just go beyond the regular data algorithms and builds interesting trends from available data. They innovate and resurrect the entire new meaning from the existing data. They are artists in disguise of computer analyst. They look at the data traditionally as well as explore various new ways to look at the data. Data Scientists do not wait to build their solutions from existing data. They think creatively, they think before the data has entered into the system. Data Scientists are visionary experts who understands the business needs and plan ahead of the time, this tremendously help to build solutions at rapid speed. Besides being data expert, the major quality of Data Scientists is “curiosity”. They always wonder about what more they can get from their existing data and how to get maximum out of future incoming data. Data Scientists do wonders with the data, which goes beyond the job descriptions of Data Analysist or Business Analysist. Skills Required for Data Scientists Here are few of the skills a Data Scientist must have. Expert level skills with statistical tools like SAS, Excel, R etc. Understanding Mathematical Models Hands-on with Visualization Tools like Tableau, PowerPivots, D3. j’s etc. Analytical skills to understand business needs Communication skills On the technology front any Data Scientists should know underlying technologies like (Hadoop, Cloudera) as well as their entire ecosystem (programming language, analysis and visualization tools etc.) . Remember that for becoming a successful Data Scientist one require have par excellent skills, just having a degree in a relevant education field will not suffice. Final Note Data Scientists is indeed very exciting job profile. As per research there are not enough Data Scientists in the world to handle the current data explosion. In near future Data is going to expand exponentially, and the need of the Data Scientists will increase along with it. It is indeed the job one should focus if you like data and science of statistics. Courtesy: emc Tomorrow In tomorrow’s blog post we will discuss about various Big Data Learning resources. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: Big Data, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL

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  • SQL – Business Intelligence: Derive Data or Information?

    - by Pinal Dave
    We all know the value of information in our lives. Whether it’s a personal decision or a business initiated one, people need it. But the question is: who is to make the distinction between data and information? We all come across a whole lot of data daily, that may be significant or not. We filter what’s required and forget about the rest. Information is filtered and distilled data. Filtering and distillation can also alter its actual meaning and natural state. Therefore, in this blog we discover some ways to ensure that we’re using business intelligence derived from the right information for making critical management decisions. Four key questions managers must ask themselves before making a decision: 1. Am I working with data or information? 2. What is it’s context? 3. How recent is it? 4. How was it derived or what is the source? The first question is probably the most important. You must know what you’re dealing with here. If you see use of adjectives and conclusions drawn, it’s information. Not raw data. You very next concern must be whether this is guised to present a particular viewpoint or perspective. It makes a lot of difference if you take a decision based on someone’s propaganda to distort real facts. Therefore, the context and the intentions of the distillation process must be clear to you. The next consideration is whether data is recent enough to hold any value. Since it has a very short shelf life, you must ensure that its context and value is not lost out of time. The last and the most important consideration is how was it derived in the first place. The observer effect is what calls the shots here. The source can change the context to a great extent if the collection methodology  and purpose is not clear. Gathering intelligence for decision making requires users to be keen observers and not take the information provided on its face value alone. These probing questions will allow you to make sure that you’re working with clean and accurate data devoid of any influence or manipulations. Only then can you be sure of deriving true business intelligence for your organization. BI technology is also a great way to ensure accuracy of reports. SQL BI Platform  provides advanced tools and techniques for all your BI needs and concerns. Koenig Solutions offers this course along with a host of other Business Intelligence and IT courses on all latest technologies available in the market today. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL

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  • IPgallery banks on Solaris SPARC

    - by Frederic Pariente
    IPgallery is a global supplier of converged legacy and Next Generation Networks (NGN) products and solutions, including: core network components and cloud-based Value Added Services (VAS) for voice, video and data sessions. IPgallery enables network operators and service providers to offer advanced converged voice, chat, video/content services and rich unified social communications in a combined legacy (fixed/mobile), Over-the-Top (OTT) and Social Community (SC) environments for home and business customers. Technically speaking, this offer is a scalable and robust telco solution enabling operators to offer new services while controlling operating expenses (OPEX). In its solutions, IPgallery leverages the following Oracle components: Oracle Solaris, Netra T4 and SPARC T4 in order to provide a competitive and scalable solution without the price tag often associated with high-end systems. Oracle Solaris Binary Application Guarantee A unique feature of Oracle Solaris is the guaranteed binary compatibility between releases of the Solaris OS. That means, if a binary application runs on Solaris 2.6 or later, it will run on the latest release of Oracle Solaris.  IPgallery developed their application on Solaris 9 and Solaris 10 then runs it on Solaris 11, without any code modification or rebuild. The Solaris Binary Application Guarantee helps IPgallery protect their long-term investment in the development, training and maintenance of their applications. Oracle Solaris Image Packaging System (IPS) IPS is a new repository-based package management system that comes with Oracle Solaris 11. It provides a framework for complete software life-cycle management such as installation, upgrade and removal of software packages. IPgallery leverages this new packaging system in order to speed up and simplify software installation for the R&D and production environments. Notably, they use IPS to deliver Solaris Studio 12.3 packages as part of the rapid installation process of R&D environments, and during the production software deployment phase, they ensure software package integrity using the built-in verification feature. Solaris IPS thus improves IPgallery's time-to-market with a faster, more reliable software installation and deployment in production environments. Extreme Network Performance IPgallery saw a huge improvement in application performance both in CPU and I/O, when running on SPARC T4 architecture in compared to UltraSPARC T2 servers.  The same application (with the same activation environment) running on T2 consumes 40%-50% CPU, while it consumes only 10% of the CPU on T4. The testing environment comprised of: Softswitch (Call management), TappS (Telecom Application Server) and Billing Server running on same machine and initiating various services in capacity of 1000 CAPS (Call Attempts Per Second). In addition, tests showed a huge improvement in the performance of the TCP/IP stack, which reduces network layer processing and in the end Call Attempts latency. Finally, there is a huge improvement within the file system and disk I/O operations; they ran all tests with maximum logging capability and it didn't influence any benchmark values. "Due to the huge improvements in performance and capacity using the T4-1 architecture, IPgallery has engineered the solution with less hardware.  This means instead of deploying the solution on six T2-based machines, we will deploy on 2 redundant machines while utilizing Oracle Solaris Zones and Oracle VM for higher availability and virtualization" Shimon Lichter, VP R&D, IPgallery In conclusion, using the unique combination of Oracle Solaris and SPARC technologies, IPgallery is able to offer solutions with much lower TCO, while providing a higher level of service capacity, scalability and resiliency. This low-OPEX solution enables the operator, the end-customer, to deliver a high quality service while maintaining high profitability.

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  • Certify October Updates

    - by Sadia2
    Normal 0 false false false EN-US X-NONE X-NONE We have added some release and platform certifications to MOS Certify. Applications: Oracle Demantra 12.2.2 Collaboration Technologies: Oracle On Track Communication 1.0.0.0.0 Database : Oracle Database 11.2.0.4.0, Oracle Database Client 11.2.0.4.0, 11.2.0.3.0, Oracle Clusterware 12.1.0.1.0, 11.2.0.4.0, Oracle Real Application Clusters 12.1.0.1.0, 11.2.0.4.0, Oracle TimesTen In-Memory Database 11.2.2.5.0, Oracle Audit Vault and Database Firewall 12.1.1.0.0, Oracle Database Client 10.2.0.5, Oracle Secure Enterprise Search 11.2.2.2.0 E-Business Suite: Oracle E-Business Suite 12.2.2, 12.1.3, 12.1.2, 12.1.1, 12.0.4, 11.5.10.2, 11.5.9.2 Edge Applications: Oracle Transportation Management 6.3.2 Enterprise Manager: Enterprise Manager Base Platform – OMS 12.1.0.3.0 FSGBU Insurance Group: Oracle Health Insurance Back Office 10.13.2.0.0 Fusion Middleware: Oracle Application Development Framework 11.1.1.6.0, Oracle Business Intelligence Enterprise Edition 11.1.1.7.0, Oracle BI Answers 11.1.1.7.0, Oracle BI Composer 11.1.1.7.0, Oracle BI Presentation Services 11.1.1.7.0, Oracle BI Delivers 11.1.1.7.0, Oracle BI Interactive Dashboards 11.1.1.7.0, Oracle BI Scorecard and Strategy Management 11.1.1.7.0, Oracle BI Catalog Manager 11.1.1.7.0, Oracle BI Search 11.1.1.7.0, Oracle BIP Enterprise 11.1.1.7.0, Oracle BIP Scheduler 11.1.1.7.0, Oracle Real-Time Decision Center 11.1.1.7.0, Oracle Segmentation Server 11.1.1.7.0, Oracle JRE 1.7.0_45, 1.7.0_40, 1.7.0_25, 1.7.0_21, 1.7.0_17, 1.7.0_15, 1.7.0_13, 1.7.0_11, 1.7.0_10, 1.6.0_65, 1.6.0_26, Oracle JDK 1.7.0_45, 1.7.0_25, 1.7.0_17, 1.7.0_15, 1.7.0_13, 1.7.0_11, 1.6.0_65, 1.6.0_41, 1.6.0_26, Oracle Discoverer 11.1.1.7.0, 11.1.1.6.0, Discoverer Administrator 11.1.1.7.0, 11.1.1.6.0, Discoverer Desktop 11.1.1.7.0, 11.1.1.6.0, Oracle GoldenGate 12.1.2.0.0, Oracle GoldenGate Director 12.1.2.0.0, Java 1.7.0_10, Oracle Fusion Middleware 12.1.2.0.0, Oracle Data Integrator Agent 12.1.2.0.0, Oracle Data Integrator Studio 12.1.2.0.0, Oracle Data Integrator Console 12.1.2.0.0 JD Edwards EnterpriseOne: JD Edwards EnterpriseOne Enterprise Server 9.1.3.0, JD Edwards EnterpriseOne One View Reporting 9.1.3.0, JD Edwards EnterpriseOne Mobile Applications 9.0.2.0, 9.0.0.0, 9.1.2.0, JD Edwards EnterpriseOne for iPad 1.0.0.0 Linux & Server Virtualization (x86): Oracle VM Server for x86 3.2.6.0.0, 3.2.4.0.0, 3.2.3.0.0, 3.2.2.0.0, 3.2.1.0.0 MySQL: MySQL Database Server 5.6, 5.5, MySQL Cluster 7.3, 7.2, 7.1 Oracle Fusion Applications : Oracle Fusion Applications 11.1.7.0.0, 11.1.6.0.0, 11.1.5.0.0, 11.1.4.0.0 PeopleSoft: PeopleSoft PeopleTools 8.53, 8.52, 8.51, 8.5 Primavera GBU: Primavera Project Portfolio Mgmt 6.2.1, Primavera P6 Enterprise Project Portfolio Management 8.3.0.0.0 Siebel Enterprise: Siebel Application Server 8.2.2.4.0, 8.2.2.3.0, 8.2.2.2.0, 8.1.1.11.0, 8.1.1.10.0, 8.1.1.9.0, Siebel Database Server 8.2.2.4.0, 8.1.1.11.0 Siebel Web Server Extension 8.1.1.10.0 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;}

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  • How to Waste Your Marketing Budget

    - by Mike Stiles
    Philosophers have long said if you find out where a man’s money is, you’ll know where his heart is. Find out where money in a marketing budget is allocated, and you’ll know how adaptive and ready that company is for the near future. Marketing spends are an investment. Not unlike buying stock, the money is placed in areas the marketer feels will yield the highest return. Good stock pickers know the lay of the land, the sectors, the companies, and trends. Likewise, good marketers should know the media available to them, their audience, what they like & want, what they want their marketing to achieve…and trends. So what are they doing? And how are they doing? A recent eTail report shows nearly half of retailers planned on focusing on SEO, SEM, and site research technologies in the coming months. On the surface, that’s smart. You want people to find you. And you’re willing to let the SEO tail wag the dog and dictate the quality (or lack thereof) of your content such as blogs to make that happen. So search is prioritized well ahead of social, multi-channel initiatives, email, even mobile - despite the undisputed explosive growth and adoption of it by the public. 13% of retailers plan to focus on online video in the next 3 months. 29% said they’d look at it in 6 months. Buying SEO trickery is easy. Attracting and holding an audience with wanted, relevant content…that’s the hard part. So marketers continue to kick the content can down the road. Pretty risky since content can draw and bind customers to you. Asked to look a year ahead, retailers started thinking about CRM systems, customer segmentation, and loyalty, (again well ahead of online video, social and site personalization). What these investors are missing is social is spreading across every function of the enterprise and will be a part of CRM, personalization, loyalty programs, etc. They’re using social for engagement but not for PR, customer service, and sales. Mistake. Allocations are being made seemingly blind to the trends. Even more peculiar are the results of an analysis Mary Meeker of Kleiner Perkins made. She looked at how much time people spend with media types and how marketers are investing in those media. 26% of media consumption is online, marketers spend 22% of their ad budgets there. 10% of media time is spent with mobile, but marketers are spending 1% of their ad budgets there. 7% of media time is spent with print, but (get this) marketers spend 25% of their ad budgets there. It’s like being on Superman’s Bizarro World. Mary adds that of the online spending, most goes to search while spends on content, even ad content, stayed flat. Stock pickers know to buy low and sell high. It means peering with info in hand into the likely future of a stock and making the investment in it before it peaks. Either marketers aren’t believing the data and trends they’re seeing, or they can’t convince higher-ups to acknowledge change and adjust their portfolios accordingly. Follow @mikestilesImage via stock.xchng

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  • Prefilling an SMS on Mobile Devices with the sms: Uri Scheme

    - by Rick Strahl
    Popping up the native SMS app from a mobile HTML Web page is a nice feature that allows you to pre-fill info into a text for sending by a user of your mobile site. The syntax is a bit tricky due to some device inconsistencies (and quite a bit of wrong/incomplete info on the Web), but it's definitely something that's fairly easy to do.In one of my Mobile HTML Web apps I need to share a current location via SMS. While browsing around a page I want to select a geo location, then share it by texting it to somebody. Basically I want to pre-fill an SMS message with some text, but no name or number, which instead will be filled in by the user.What worksThe syntax that seems to work fairly consistently except for iOS is this:sms:phonenumber?body=messageFor iOS instead of the ? use a ';' (because Apple is always right, standards be damned, right?):sms:phonenumber;body=messageand that works to pop up a new SMS message on the mobile device. I've only marginally tested this with a few devices: an iPhone running iOS 6, an iPad running iOS 7, Windows Phone 8 and a Nexus S in the Android Emulator. All four devices managed to pop up the SMS with the data prefilled.You can use this in a link:<a href="sms:1-111-1111;body=I made it!">Send location via SMS</a>or you can set it on the window.location in JavaScript:window.location ="sms:1-111-1111;body=" + encodeURIComponent("I made it!");to make the window pop up directly from code. Notice that the content should be URL encoded - HTML links automatically encode, but when you assign the URL directly in code the text value should be encoded.Body onlyI suspect in most applications you won't know who to text, so you only want to fill the text body, not the number. That works as you'd expect by just leaving out the number - here's what the URLs look like in that case:sms:?body=messageFor iOS same thing except with the ;sms:;body=messageHere's an example of the code I use to set up the SMS:var ua = navigator.userAgent.toLowerCase(); var url; if (ua.indexOf("iphone") > -1 || ua.indexOf("ipad") > -1) url = "sms:;body=" + encodeURIComponent("I'm at " + mapUrl + " @ " + pos.Address); else url = "sms:?body=" + encodeURIComponent("I'm at " + mapUrl + " @ " + pos.Address); location.href = url;and that also works for all the devices mentioned above.It's pretty cool that URL schemes exist to access device functionality and the SMS one will come in pretty handy for a number of things. Now if only all of the URI schemes were a bit more consistent (damn you Apple!) across devices...© Rick Strahl, West Wind Technologies, 2005-2013Posted in IOS  JavaScript  HTML5   Tweet !function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src="//platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter-wjs"); (function() { var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true; po.src = 'https://apis.google.com/js/plusone.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s); })();

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  • Internships at Oracle &ndash; a truly multicultural experience!

    - by cristian.condurache(at)oracle.com
    Hello everybody!!! Our names are Lena and Laura, we both study in the same Grande Ecole in France, IPAG and we are about to complete our 16 week-internship in Oracle in the UK. Below a summary of our experience! My name is Lena. I am 20 years old and joined Oracle UK in September 2010 – more specifically, I joined the EMEA Graduate's Recruitment Team (EMEA stands for Europe, Middle East and Africa), and I have learned a lot about working life. It was a really good experience, which made me realize that I soon will be looking for a fulltime employee in a company in less than 3 years. I am glad to have had this first experience in Oracle. First of all because it's a very welcoming company which treats interns as employees and gives them the opportunity to show their potential. I also discovered that it is nice to work in a company where everybody knows everybody, and where the atmosphere is really good. The multicultural aspect is one of the most important and beautiful elements of Oracle. It gives you the opportunity to have contacts in many parts of the world and discover a lot of nice people. During my internship I learned a lot about Recruitment. I discovered I want to work in a Human Resources role after I graduate. I like the contact I will have with candidates and the fact that I have to be in touch with managers and understand their needs. I would be glad to work for the company in the near future. I would like to thank all my team members for welcoming me like they did. It was a real pleasure to share this experience in Oracle and in this team and I hope to return after I graduate.   Hi all! I am Laura. My wish for this internship was to focus on training of personal skills for employees and, by the same time of course, for the company’s development.... and I did it in the OTD team (EMEA Organization Talent Development Team). I could not have done something better than this! It was truly instructive. I learnt how to work in such a big international company, the values and the rules to follow and to interact and be part of the organisation. In Oracle, there are so different aspects of every department, so many possibilities in HR as well as in Finance or Sales... The jobs are very various and the employees’ cultures are also really different thanks to this international and multicultural company. I am working with OTD for the entire EMEA region, having many of my colleagues in other countries, with other cultures, other ways to work, and other ways to think... this is so inspiring! Oracle offers the best environment to learn about a job, as well as to learn about work life in such large companies. This company is about new technologies, it always goes fast, and everything changes quickly! You have to be aware of these changes and keep track of the wishes of customers. For OTD of course, these customers are the employees. Looking back I have learnt more then I would have ever thought and I know that it is what I want to do... And now I hope to come back again! I want to thank all my team for welcoming me and integrating me with such happiness. I will truly miss them!! If you have any questions related to this article feel free to contact [email protected]. You can find our job opportunities via http://campus.oracle.com. Technorati Tags: Oracle,EMEA,Recruitment,internship,ODT,team

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  • #OOW 2012: Big Data and The Social Revolution

    - by Eric Bezille
    As what was saying Cognizant CSO Malcolm Frank about the "Futur of Work", and how the Business should prepare in the face of the new generation  not only of devices and "internet of things" but also due to their users ("The Millennials"), moving from "consumers" to "prosumers" :  we are at a turning point today which is bringing us to the next IT Architecture Wave. So this is no more just about putting Big Data, Social Networks and Customer Experience (CxM) on top of old existing processes, it is about embracing the next curve, by identifying what processes need to be improve, but also and more importantly what processes are obsolete and need to be get ride of, and new processes put in place. It is about managing both the hierarchical and structured Enterprise and its social connections and influencers inside and outside of the Enterprise. And this does apply everywhere, up to the Utilities and Smart Grids, where it is no more just about delivering (faster) the same old 300 reports that have grown over time with those new technologies but to understand what need to be looked at, in real-time, down to an hand full relevant reports with the KPI relevant to the business. It is about how IT can anticipate the next wave, and is able to answers Business questions, and give those capabilities in real-time right at the hand of the decision makers... This is the turning curve, where IT is really moving from the past decade "Cost Center" to "Value for the Business", as Corporate Stakeholders will be able to touch the value directly at the tip of their fingers. It is all about making Data Driven Strategic decisions, encompassed and enriched by ALL the Data, and connected to customers/prosumers influencers. This brings to stakeholders the ability to make informed decisions on question like : “What would be the best Olympic Gold winner to represent my automotive brand ?”... in a few clicks and in real-time, based on social media analysis (twitter, Facebook, Google+...) and connections link to my Enterprise data. A true example demonstrated by Larry Ellison in real-time during his yesterday’s key notes, where “Hardware and Software Engineered to Work Together” is not only about extreme performances but also solutions that Business can touch thanks to well integrated Customer eXperience Management and Social Networking : bringing the capabilities to IT to move to the IT Architecture Next wave. An example, illustrated also todays in 2 others sessions, that I had the opportunity to attend. The first session bringing the “Internet of Things” in Oil&Gaz into actionable decisions thanks to Complex Event Processing capturing sensors data with the ready to run IT infrastructure leveraging Exalogic for the CEP side, Exadata for the enrich datasets and Exalytics to provide the informed decision interface up to end-user. The second session showing Real Time Decision engine in action for ACCOR hotels, with Eric Wyttynck, VP eCommerce, and his Technical Director Pascal Massenet. I have to close my post here, as I have to go to run our practical hands-on lab, cooked with Olivier Canonge, Christophe Pauliat and Simon Coter, illustrating in practice the Oracle Infrastructure Private Cloud recently announced last Sunday by Larry, and developed through many examples this morning by John Folwer. John also announced today Solaris 11.1 with a range of network innovation and virtualization at the OS level, as well as many optimizations for applications, like for Oracle RAC, with the introduction of the lock manager inside Solaris Kernel. Last but not least, he introduced Xsigo Datacenter Fabric for highly simplified networks and storage virtualization for your Cloud Infrastructure. Hoping you will get ready to jump on the next wave, we are here to help...

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  • Expanding the Partner Ecosystem with Third-Party Plug-ins

    - by Joe Diemer
    Oracle Enterprise Manager’s extensibility capabilities are designed to allow customers and partners to adapt Enterprise Manager for management of heterogeneous environments with Plug-ins and Connectors.  Third-party developers continue to take advantage of Oracle Enterprise Manager’s Extensibility Development Kit (EDK) to build plug-ins to Enterprise Manager 12c, such as F5’s BIG IP Plug-in and Entuity’s Eye of the Storm Network Management Plug-In.  Partners can also validate their plug-ins through the Oracle Validated Integration (OVI) program, which assures customers that the plug-in has been tested and is functionally and technically sound, is designed in a reliable and standardized manner, and operates and performs as documented.   Two very recent examples of partners which have beta versions of their plug-ins are Blue Medora's VMware vSphere plug-in and the NetApp Storage plug-in.  VMware vSphere Plug-in by Blue Medora Blue Medora, an Oracle Partner Network (OPN) “Gold” member, which just announced that it is now signing up customers to try a beta version of their new VMware vSphere plug-in for Enterprise Manager 12c.  According to Blue Medora, the vSphere plug-in monitors critical VMware metrics (CPU, Memory, Disk, Network, etc) at the Host, VM, Cluster and Resource Pool levels.  It has minimal performance impact via an “agentless” approach that requires no installation directly on VMware servers.  It has discovery capabilities for VMware Datacenters, ESX Hosts, Clusters, Virtual Machines, and Datastores.  It offers integration of native VMware Events into Enterprise Manager, and it provides over 300 VMware-related health, availability, performance, and configuration metrics.  It comes with more than 30 out-of-the-box pre-defined thresholds and can manage VMware via a series of jobs split between cluster, host and VM target types.The company reports that the Enterprise Manager 12c plug-in supports vSphere versions 4.0, 4.5 and 5.0.  Platforms supported include Linux 64-bit, Windows, AIX and Solaris SPARC and x86.  Information about the plug-in, including how to sign up for the beta, is available at their web site at http://bluemedora.com after selecting the "Products" tab. NetApp Storage Plug-in NetApp believes the combination of storage system monitoring with comprehensive management of Oracle systems with Enterprise Manager will help customers reduce the cost and complexity of managing applications that rely on NetApp storage and Oracle technologies.  So, NetApp built a plug-in and reports that it has comprehensive availability and performance information for NetApp storage systems.  Using the plug-in, Oracle Enterprise Manager customers with NetApp storage solutions can track the association between databases and storage components and thereby respond to faults and IO performance bottlenecks quickly. With the latest configuration management capabilities, one can also perform drift analysis to make sure all storage systems are configured as per established gold standards. The company is also now signing up beta customers, which can be done at the NetApp Communities site at https://communities.netapp.com/groups/netapp-storage-system-plug-in-for-oem12c-beta. Learn More about Enterprise Manager Extensibility More plug-ins from other partners are soon to come, which I'll be reporting on them here.  To learn more about Enterprise Manager and how customers and partners can build plug-ins using the EDK to manage a multi-vendor data center, go to http://oracle.com/enterprisemanager in the Heterogeneous Management solution area.  The site also lists the plug-ins available with information on how to obtain them.  More info about the Oracle Validated Integration program can be found at the OPN Enterprise Manager Knowledge Zone in the "Develop" tab.

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  • Social Technology and the Potential for Organic Business Networks

    - by Michael Snow
    Guest Blog Post by:  Michael Fauscette, IDCThere has been a lot of discussion around the topic of social business, or social enterprise, over the last few years. The concept of applying emerging technologies from the social Web, combined with changes in processes and culture, has the potential to provide benefits across the enterprise over a wide range of operations impacting employees, customers, partners and suppliers. Companies are using social tools to build out enterprise social networks that provide, among other things, a people-centric collaborative and knowledge sharing work environment which over time can breakdown organizational silos. On the outside of the business, social technology is adding new ways to support customers, market to prospects and customers, and even support the sales process. We’re also seeing new ways of connecting partners to the business that increases collaboration and innovation. All of the new "connectivity" is, I think, leading businesses to a business model built around the concept of the network or ecosystem instead of the old "stand-by-yourself" approach. So, if you think about businesses as networks in the context of all of the other technical and cultural change factors that we're seeing in the new information economy, you can start to see that there’s a lot of potential for co-innovation and collaboration that was very difficult to arrange before. This networked business model, or what I've started to call “organic business networks,” is the business model of the information economy.The word “organic” could be confusing, but when I use it in this context, I’m thinking it has similar traits to organic computing. Organic computing is a computing system that is self-optimizing, self-healing, self-configuring, and self-protecting. More broadly, organic models are generally patterns and methods found in living systems used as a metaphor for non-living systems.Applying an organic model, organic business networks are networks that represent the interconnectedness of the emerging information business environment. Organic business networks connect people, data/information, content, and IT systems in a flexible, self-optimizing, self-healing, self-configuring, and self-protecting system. People are the primary nodes of the network, but the other nodes — data, content, and applications/systems — are no less important.A business built around the organic business network business model would incorporate the characteristics of a social business, but go beyond the basics—i.e., use social business as the operational paradigm, but also use organic business networks as the mode of operating the business. The two concepts complement each other: social business is the “what,” and the organic business network is the “how.”An organic business network lets the business work go outside of traditional organizational boundaries and become the continuously adapting implementation of an optimized business strategy. Value creation can move to the optimal point in the network, depending on strategic influencers such as the economy, market dynamics, customer behavior, prospect behavior, partner behavior and needs, supply-chain dynamics, predictive business outcomes, etc.An organic business network driven company is the antithesis of a hierarchical, rigid, reactive, process-constrained, and siloed organization. Instead, the business can adapt to changing conditions, leverage assets effectively, and thrive in a hyper-connected, global competitive, information-driven environment.To hear more on this topic – I’ll be presenting in the next webcast of the Oracle Social Business Thought Leader Webcast Series - “Organic Business Networks: Doing Business in a Hyper-Connected World” this coming Thursday, June 21, 2012, 10:00 AM PDT – Register here

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  • Summary of the Solaris 11 webcast's livechat QnA session

    - by Karoly Vegh
    This is a followup post to the previous summary on the "What's new with Solaris 11 since the launch" webcast. That webcast has had a chatroom for a live Questions and Answers session running. I went through the archive of those and compiled a list of some of the (IMHO) most relevant and most frequently asked questions, I'd like to share. This is the first part, covering the QnA of Session I and II of the webcast, in a followup post we can have a look of the rest of the sessions if required - let me know in the comments. Also, should you have questions, as usual, feel free to ask those there, too.  ...and here come the answered questions:  When will Exadata be based on Solaris in place of Oracle Enterprise Linux?Exadata offers both Solaris 11 or Oracle Enterprise Linux.  The choice can be made at deployment time based on your OS needs.What are all other benefits and futures avilable in solaris 11 (cloud O.S.) compared to cloud based Red Hat Linux and Windows?suggest you check out our cloud white paper for a view of this. Also the OTN Solaris 11 page has some good articles. Here are the links:  http://www.oracle.com/technetwork/server-storage/solaris11/documentation/o11-106-sol11-cloud-501066.pdf http://www.oracle.com/technetwork/server-storage/solaris11/overview/index.htmlWill 11.1 have a more complete IPS respository for Oracle and FOSS software?Yes, we are adding additional packages to the various package repositories. Since Solaris 11 was launched, both the Oracle Solaris Studio tools as well as Oracle Solaris Cluster have been made available along with numerous new FOSS packages. We will continue to be adding additional Oracle products and open source packages in the future. Will Exadata be based on Sparc in place of intel-amd x86 in next future ?We can't publically discuss futures, but we actually have a SPARC version of Exadata today, it's called SuperCluster, this is such a powerfull multipurpose system that it actually have multiple personalities built into one system: Exadata, Exalogic, and it can be a general purpose platform if you want. Have I understood this right? Livepatching KSplice-style is coming to Solaris 11 too?We're looking at that for certain types of Solaris patches in the future.Will there be a security framework like SST/JASS for Solaris 11?We can't talk about the future projects on a public forum, but we recognize the need for SST/JASS and want to address this as soon as possible. On the other side there are a whole bunch of "best practices" that are now embedded into Solaris 11 by default, so out of the box Solaris 11 should already address part of what SST/JASS gave you. (For example we did a lot of work on improving the auditing performance so that we can now have it turned on by default). On x86 can install VirtualBox in a Zone and use that to host other OSes.Yes, this was one of the first things we made sure would work when we acquired VirtualBox when we were still Sun Microsystems. If I have a Solaris 11 Control Domain on a T-series, can I run a Solaris 10 Ldom with Solaris 8 branded containers?Yes, you can.Is Oracle Solaris free or do we need to purchase?Solaris is free, the entitlement to run it comes either with a Sun system (new or historical) or for 3rd party systems the entitlement comes with a support contract. Note that for production use you will be expected to get a support contract. If you don't want to use the Solaris system (Sun or 3rd party) for production use (i.e. development) you can get an OTN license on the Oracle Technical Network website. Will encryption and deduplication both work on a share?This should work at the same time. What approaches does Solaris use to monitor usage?There are many different tools in Solaris to monitor usage. The main ones are the "stats" (vmstat, mpstat, prstat, ...), the kstat interface, and DTrace (to get details you couldn't see before). And then there are layered tools that can interface with these tools (Ops Center, BMC, CA, Tivoli, ...) Apart little-endian, big-endian how is it easy to port Solaris applications on Sparc to x86 and vice-versa ?Very easy. Except for certain hardware specific applications (those that utilize hardware specific drivers), all of the same Oracle Solaris APIs exist for all architectures. Is IPS based patching aware of the fact that zones can reside on ZFS and move from one physical server to another ?IPS is definitely aware of zones and uses ZFS to support boot environments for non-global zones in the same way that's used for the global zone. With respect to moving a zone from one physical server to another, Solaris 11 supports to the same zone attach/deattach method that was introduced in Solaris 10. Is vnic support in Ldoms planned?This is currently being investigated for a future LDOM release. Is it possible with the new patching system to build a system later with the same patch level as a system built a few months earlier?Yes, you can choose/define exactly which version should go to the system and it will always put the same bits in place. The technical answer is that you choose the version of the "entire" package you want on the system and the rest flows from there. Is it in the plans to allow zones to add/remove zpools to running zones dynamically in future updates?Work in this area is currently under investigation. Any plans to realese Solaris 11 source code? i.e. opensolaris?We currently can't comment on publicly releasing the source code. If you need/want this access please let your Oracle account team know. What about VirtualBox and Solaris11 for virtualization?Solaris 11 works great with VirtualBox, as both a client and a host system. Will Oracle DB software eventually be supplied as IPS packages? When?We don't have a date yet but this is actively being worked on. What are the new artifacts in Oracle Solaris 11 than the previous versions?There are quite a few actually. The best start is to look at our "Evaluate Solaris 11" page, and there you also can find a Transition Guide. http://www.oracle.com/technetwork/server-storage/solaris11/overview/evaluate-1530234.html So, this seems just like RedHat's YUM environment?IPS offers certain features beyond those in YUM or other packaging systems. For example, IPS works with ZFS and Solaris Boot Environments to provide a safe environment for software lifecycle management so that changes can be reverted by switching to an older boot environment. With Zones on solaris 11, can I do paravirtualitation?The great thing about zones is you don't *need* paravirtualization. You're making the same direct kernel calls that you would outside of a zone.  It's an incredibly significant performance win over hypervisor-based virtualization. Are zones/containers officially supported to run Oracle Databases?  EBIZ?Hi Calvin, the answer is yes, here is the support matrix for DB:  http://www.oracle.com/technetwork/database/virtualizationmatrix-172995.html I've found some nasty bugs in Solaris 11 (one of which today) that have been fixed in community forks (i.e., Illumos). Will Oracle ever restart collaboration with the community?We continue to work with the community, just not as open on all projects as we did before (For example IPS is an open project) and the source of more than half of the Solaris packages is posted on our opensource websites. I can't comment on what we will do in the future. And with regards to bugs please file them through the support organization and we will get them resolved. Is zpool vdev removal on-the fly now possible ?This issue is actively being investigated although we don't have a date for when this feature will be available. Is pgstat now the official replacement for corestat ?It's intended to provide similar functionality Where are the opensource website?For Oracle Solaris, visit http://www.oracle.com/technetwork/opensource/systems-solaris-1562786.html As a cloud-scale virtualization, is it going to be easier to move zones between machines? maybe even automatic in case of a hardware failure?Hi Gashaw, we already have customers that have implemented what they refer to as "flying zones" that they can move around very easily. They use Solaris Cluster to do this. What about VMware vMotion like feature?We have secure live migration with both Logical Domains on SPARC T series systems, and with Oracle VM on x86 systems. When running Solaris 10/11 on an enterprise server with a lot of zones, what are best practises commands to show the system is running fine? (has enough hardware resources). For example CPU / Memory / I/O / system load. What are the recommended values?For Solaris 11, look into the new zonestat(1M) command that provides a great deal of information about zone utilization. In addition, there is new work underway in providing additional observability in areas such as per-zone file system I/O. Java optimizations done with Solaris 11? For X86 platforms too? Where can I find more detail about this?There is lots of work that go into optimizing Java for Oracle Solaris 10 & 11 on both SPARC and x86. See http://www.oracle.com/technetwork/articles/servers-storage-dev/solarisforjavadevelop-168642.pdf What is meant by "ZFS Shadow Migration"?It's a way to migrate data from another file system to ZFS: http://docs.oracle.com/cd/E23824_01/html/E24456/filesystem-3.html Is flash archive available with S11?Flash archive is not.  There is a procedure for disaster recovery, and we're working on a modern archive-based deployment tool for a future update.  The disaster recovery tool is here: http://www.oracle.com/technetwork/articles/servers-storage-admin/o11-091-sol-dis-recovery-489183.html  You can also use Distribution Constructor to build common golden images. Will solaris 11 be available on the ODA soon?The idea's under evaluation -- we'll share your interest with the team. What steps can be taken to ensure that breaches of security are identified quickly?There are a number of tools, including the "bart" tool and "pkg verify" to ensure that software has not been compromised.  Solaris Audit can also be used to detect unauthorized access.  You can also use Immutable Zones to protect against compromise.  There are a wide variety of security tools, and I've covered only a few. What is the relation from solaris to java 7 speed optimization?There is constant work done between the Oracle Solaris and Java teams on performance optimizations. See http://docs.oracle.com/javase/7/docs/technotes/guides/vm/performance-enhancements-7.html for examples. What is the difference in the Solaris 11 installation compared to solaris 10 ? where i can find the document describing basic repository concepts ?The best place to start is: http://www.oracle.com/technetwork/server-storage/solaris11/index.html Hope you found the post useful. For questions, input, requests for the second half of the QnA, please find the comment section below.  -- charlie  

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  • Analytics in an Omni-Channel World

    - by David Dorf
    Retail has been around ever since mankind started bartering.  The earliest transactions were very specific to the individuals buying and selling, then someone had the bright idea to open a store.  Those transactions were a little more generic, but the store owner still knew his customers and what they wanted.  As the chains rolled out, customer intimacy was sacrificed for scale, and retailers began to rely on segments and clusters.  But thanks to the widespread availability of data and the technology to convert said data into information, retailers are getting back to details. The retail industry is following a maturity model for analytics that is has progressed through five stages, each delivering more value than the previous. Store Analytics Brick-and-mortar retailers (and pure-play catalogers as well) that collect anonymous basket-level data are able to get some sense of demand to help with allocation decisions.  Promotions and foot-traffic can be measured to understand marketing effectiveness and perhaps focus groups can help test ideas.  But decisions are influenced by the majority, using faceless customer segments and aggregated industry data points.  Loyalty programs help a little, but in many cases the cost outweighs the benefits. Web Analytics The Web made it much easier to collect data on specific, yet still anonymous consumers using cookies to track visits. Clickstreams and product searches are analyzed to understand the purchase journey, gauge demand, and better understand up-selling opportunities.  Personalization begins to allow retailers target market consumers with recommendations. Cross-Channel Analytics This phase is a minor one, but where most retailers probably sit today.  They are able to use information from one channel to bolster activities in another. However, there are technical challenges combining data silos so its not an easy task.  But for those retailers that are able to perform analytics on both sources of data, the pay-off is pretty nice.  Revenue per customer begins to go up as customers have a better brand experience. Mobile & Social Analytics Big data technologies are enabling a 360-degree view of the customer by incorporating psychographic data from social sites alongside traditional demographic data.  Retailers can track individual preferences, opinions, hobbies, etc. in order to understand a consumer's motivations.  Using mobile devices, consumers can interact with brands anywhere, anytime, accessing deep product information and reviews.  Mobile, combined with a loyalty program, presents an opportunity to put shopping into geographic context, understanding paths to the store, patterns within the store, and be an always-on advertising conduit. Omni-Channel Analytics All this data along with the proper technology represents a new paradigm in which the clock is turned back and retail becomes very personal once again.  Rich, individualized data better illuminates demand, allows for highly localized assortments, and helps tailor up-selling.  Interactions with all channels help build an accurate profile of each consumer, and allows retailers to tailor the retail experience to meet the heightened expectations of today's sophisticated shopper.  And of course this culminates in greater customer satisfaction and business profitability.

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  • Centralized Project Management Brings Needed Cost Controls to Growing Brazilian Firm

    - by Melissa Centurio Lopes
    Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Fast growth and a significant increase in business activities were creating project management challenges for CPqD, a developer of innovative information and communication technologies for large Brazilian organizations. To bring greater efficiency and centralized project management capabilities to its operations, CPqD chose Oracle’s Primavera P6 Enterprise Project Portfolio Management. “Oracle Primavera is an essential tool for our day-to-day business, and I notice the effort Oracle makes to constantly innovate and to add more functionality in an increasingly shorter period of time,” says Márcio Alexandre da Silva, IT department project coordinator, CPqD. He explains that before CPqD implemented the Oracle solution, the company did not have a corporate view of projects. “Our project monitoring was decentralized and restricted to each coordinator,” the project coordinator says. “With the Oracle solution, we achieved actual shared management, more control, and budgets that stay within projections.” Among the benefits that CPqD now enjoys are The ability to more effectively identify how employees are allocated, enabling managers to increase or reduce resources based on project scope, as well as secure the resources required for unexpected projects and demands A 75 percent reduction in the time it takes to collect project data and indicators—automated and centralized collection means project coordinators no longer have to manually compile information that was spread among various systems Read the complete CPqD company snapshot Read more in the October Edition of the quarterly Information InDepth EPPM Newsletter Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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  • Multitenant Design for SQL Azure: White Paper Available

    - by Herve Roggero
    Cloud computing is about scaling out all your application tiers, from web application to the database layer. In fact, the whole promise of Azure is to pay for just what you need. You need more IIS servers? No problemo... just spin another web server. You expect to double your storage needs for Azure Tables? No problemo; you are covered there too... just pay for your storage needs. But what about the database tier, SQL Azure? How do you add new databases easily, and transparently, so that your application simply uses more of SQL Azure if its needs to? Without changing a single line of code? And what if you need to scale back down? Welcome to the world of database scalability. There are many terms that describe database scalability, including data federation, multitenant designs, and even NoSQL depending on the technical solution you are implementing.  Because SQL Azure is a transactional database system, NoSQL is not really an option. However data federation and multitenant designs offer some very interesting scalability options that are worth considering. Data federation, a feature of SQL Azure that will be offered in the future, offers very interesting capabilities available natively on the SQL Azure platform. More to come in a few weeks... Multitenant designs on the other hand are design practices and technologies designed to help you reach flexible scalability options not available otherwise. The first incarnation of such a method was made available on CodePlex as an open source project (http://enzosqlshard.codeplex.com).  This project was an attempt to provide a sharding library for educational purposes.  All that sounds really cool... and really esoteric... almost a form of database "voodoo"... However after being on multiple Azure projects I am starting to see a real need. Customers want to be able to free themselves from the database tier, so that if they have 10 new customers tomorrow, all they need to do is add 2 more SQL Azure instances. It's that simple. How you achieve this, and suggested application design guidelines, are available in a white paper I just published.  The white paper offers two primary sections. The first section describes the business and technical problem at hand, and how to classify it according to specific design patterns. For example, I discuss compressed shards through schema separation. The second section offers a method for addressing the needs of a multitenant design using a new library, the big bother of the codeplex project mentioned previously (that I created earlier this year), complete with management interface and such. A Beta of this platform will be made available within weeks; as soon as the documentation will be ready.   I would like to ask you to drop me a quick email at [email protected] if you are going to download the white paper. It's not required, but it would help me get in touch with you for feedback.  You can download this white paper here:   http://www.bluesyntax.net/files/EnzoFramework.pdf . Thank you, and I am looking for feedback, thoughts and implementation opportunities.

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