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  • Localising Your SEO - How to Do This Successfully

    Getting to the top of the search engines for some businesses and niches can be easier than others, but sometimes it is better to concentrate your Search Engine Optimisation efforts on local searches, especially if your products are more suited to a local base. Not only is this easier than going for the national searches, it means your conversion is going to usually be higher due to the fact that local people generally prefer to purchase or use services from local businesses.

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  • Balancing SEO and Natural Writing Style

    The first rule is to make a website for users and to optimize it for search engines. You should not focus on Google or other search engines. Focus on visitors that will come to your site looking for some information.

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  • Impliment Good SEO, Don't Over Optimize

    When optimising your website or blog for better Search Engine visibility it is important not to get too carried away. Many people will change so much of their website just to please the Search Engines and they end up with a rubbish site that no one wants to read because their content has suffered due to "over optimizing".

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  • Basics of SEO and Its Natural Results!

    Gone are the days when advertisers used to resort to offline advertising mode. Out door advertising such as hoardings, ads in bus, newspaper ads, TV ads etc were being targeted at. Online marketing makes use of innovative strategies to reach out to a mass audience.

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  • SEO For Small Businesses

    Since the beginning of the Internet it was plain to see that commerce and marketing were set to change forever. There are very few people today that do not use the Internet when sourcing products and services.

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  • Tourism SEO

    Internet marketing of tourism products gives businesses access to a worldwide audience of potential customers. Any business involved in tourism can benefit from a comprehensive internet marketing strategy, whether it is an international lodging chain, a single Bed & Breakfast, a worldwide travel planning company, a manufacturer of luggage, or a local museum operator.

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  • The Myths of Website SEO Page Design

    Many so called self confessed experts will tell you that you need to use certain entries in your Title, Description, alts, keywords and other places. Make sure that you have enough H1 and H2 tags and use bold a few times.

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  • How to Work With an SEO Company

    Is your website not attracting the number of visitors that it should? Are you sure whether it has been properly optimized for the search engines? Do searches of keywords that are relevant to your website show up your website in the top list of search results? If you have answered in the negative to any of the above queries, then it is high time you had a discussion with the representative of an organization that specializes in search engine optimization.

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  • 3 Steps to Perfecting Your Mobile SEO Keywords

    Getting your keywords right is one of the most fundamental elements to make sure your mobile site is ranked. Keywords are often overlooked by web designers leading to excellent sites that just don't rank well in search engines. This article takes you through 3 simple steps to find the right keywords, put them into a mobile context and implement them on site, ultimately leading to improved rankings and traffic to your site.

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  • When it Comes to SEO, Length Matters

    Search engine optimizing your website can sometimes seem counter-intuitive. The common misconception is to try and associate every potential keyword with your website. Wrong! It's not about quantity, it's about quality long tail phrases. Here's what you need to know.

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  • Outsource SEO - A Strong Business Case

    Outsourcing became quite popular in the 1990's as companies raced to reduce costs by moving non-essential functions out of the corporate cost structure. One of the main methods for doing this was to outsource. The basic business case to move any function to a subcontract was quite simple. Subcontractors that focus only on one thing have probably developed a deeper technical understanding of the process and are more effective. Economies of scale allow the outsourcer to provide the same (or higher quality) service at a lower price.

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  • Venture Capital SEO (Search Engine Optimization)

    Back in the day, venture capitalists relied on tips, networking and brute force to find companies to invest in. Typically, more of their time was spent actively searching for leads than marketing their services. The internet changed all of that. A quick resource for start-up companies looking for companies to invest in them, today's venture capitalists have been forced to change the way they do business - now they must spend more of their time advertising.

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