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  • What are the advantages of a $ SKU of VS2012 over Express?

    - by Clay Shannon
    I will be using Visual Studio only for creating C#/XAML Windows Store apps. Is there any reason for me to purchase a "Professional" SKU of VS 2012 rather than just using the Express (free) "Metro apps with C#/XAML" version? The only thing I can think of is that I won't be able to use Resharper in the Express version (which I've already purchased a license for, but I use it at work, so that won't be a waste of money if I can't use it at home) - plus, I believe that even the Express SKU of VS 2012 will have similar code quality utility built in.

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  • Best Method For Evaluating Existing Software or New Software

    How many of us have been faced with having to decide on an off-the-self or a custom built component, application, or solution to integrate in to an existing system or to be the core foundation of a new system? What is the best method for evaluating existing software or new software still in the design phase? One of the industry preferred methodologies to use is the Active Reviews for Intermediate Designs (ARID) evaluation process.  ARID is a hybrid mixture of the Active Design Review (ADR) methodology and the Architectural Tradeoff Analysis Method (ATAM). So what is ARID? ARD’s main goal is to ensure quality, detailed designs in software. One way in which it does this is by empowering reviewers by assigning generic open ended survey questions. This approach attempts to remove the possibility for allowing the standard answers such as “Yes” or “No”. The ADR process ignores the “Yes”/”No” questions due to the fact that they can be leading based on how the question is asked. Additionally these questions tend to receive less thought in comparison to more open ended questions. Common Active Design Review Questions What possible exceptions can occur in this component, application, or solution? How should exceptions be handled in this component, application, or solution? Where should exceptions be handled in this component, application, or solution? How should the component, application, or solution flow based on the design? What is the maximum execution time for every component, application, or solution? What environments can this component, application, or solution? What data dependencies does this component, application, or solution have? What kind of data does this component, application, or solution require? Ok, now I know what ARID is, how can I apply? Let’s imagine that your organization is going to purchase an off-the-shelf (OTS) solution for its customer-relationship management software. What process would we use to ensure that the correct purchase is made? If we use ARID, then we will have a series of 9 steps broken up by 2 phases in order to ensure that the correct OTS solution is purchases. Phase 1 Identify the Reviewers Prepare the Design Briefing Prepare the Seed Scenarios Prepare the Materials When identifying reviewers for a design it is preferred that they be pulled from a candidate pool comprised of developers that are going to implement the design. The believe is that developers actually implementing the design will have more a vested interest in ensuring that the design is correct prior to the start of code. Design debriefing consist of a summary of the design, examples of the design solving real world examples put in to use and should be no longer than two hours typically. The primary goal of this briefing is to adequately summarize the design so that the review members could actually implement the design. In the example of purchasing an OTS product I would attempt to review my briefing prior to its distribution with the review facilitator to ensure that nothing was excluded that should have not been. This practice will also allow me to test the length of the briefing to ensure that can be delivered in an appropriate about of time. Seed Scenarios are designed to illustrate conceptualized scenarios when applied with a set of sample data. These scenarios can then be used by the reviewers in the actual evaluation of the software, All materials needed for the evaluation should be prepared ahead of time so that they can be reviewed prior to and during the meeting. Materials Included: Presentation Seed Scenarios Review Agenda Phase 2 Present ARID Present Design Brainstorm and prioritize scenarios Apply scenarios Summarize Prior to the start of any ARID review meeting the Facilitator should define the remaining steps of ARID so that all the participants know exactly what they are doing prior to the start of the review process. Once the ARID rules have been laid out, then the lead designer presents an overview of the design which typically takes about two hours. During this time no questions about the design or rational are allowed to be asked by the review panel as a standard, but they are written down for use latter in the process. After the presentation the list of compiled questions is then summarized and sent back to the lead designer as areas that need to be addressed further. In the example of purchasing an OTS product issues could arise regarding security, the implementation needed or even if this is this the correct product to solve the needed solution. After the Design presentation a brainstorming and prioritize scenarios process begins by reducing the seed scenarios down to just the highest priority scenarios.  These will then be used to test the design for suitability. Once the selected scenarios have been defined the reviewers apply the examples provided in the presentation to the scenarios. The intended output of this process is to provide code or pseudo code that makes use of the examples provided while solving the selected seed scenarios. As a standard rule, the designers of the systems are not allowed to help the review board unless they all become stuck. When this occurs it is documented and along with the reason why the designer needed to help the review panel back on track. Once all of the scenarios have been completed the review facilitator reviews with the group issues that arise during the process. Then the reviewers will be polled as to efficacy of the review experience. References: Clements, Paul., Kazman, Rick., Klien, Mark. (2002). Evaluating Software Architectures: Methods and Case Studies Indianapolis, IN: Addison-Wesley

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  • Payback Is The Coupon King

    - by Troy Kitch
    PAYBACK GmbH operates the largest marketing and couponing platforms in the world—with more than 50 million subscribers in Germany, Poland, India, Italy, and Mexico.  The Security Challenge Payback handles millions of requests for customer loyalty coupons and card-related transactions per day under tight latency constraints—with up to 1,000 attributes or more for each PAYBACK subscriber. Among the many challenges they solved using Oracle, they had to ensure that storage of sensitive data complied with the company’s stringent privacy standards aimed at protecting customer and purchase information from unintended disclosure. Oracle Advanced Security The company deployed Oracle Advanced Security to achieve reliable, cost-effective data protection for back-up files and gain the ability to transparently encrypt data transfers. By using Oracle Advanced Security, organizations can comply with privacy and regulatory mandates that require encrypting and redacting (display masking) application data, such as credit cards, social security numbers, or personally identifiable information (PII). Learn more about how PAYBACK uses Oracle.

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  • OOW 2012 Tuesday: Hands-On Introduction to Integration and Oracle SOA Suite 11g

    - by Simone Geib
    This year's SOA Suite hands on lab offers three different options, dependant on your level of expertise and interest. If you're new to SOA Suite, you should pick option 1 and learn how to build a SOA composite from the ground up, including a BPEL process, adapters, business rules and human task. The end result will be a purchase order process to be deployed through JDeveloper and tested in Enterprise Manager Fusion Middleware Control. If you're already experienced in SOA Suite, lab option 2 walks you through setting up the components that will allow you to utilize continuous integration with your SOA Suite 11g development projects. For those who want to learn more about security in the context of SOA Suite, option 3 shows you how to secure WebLogic services and SOA composites using Oracle Web Services Manager (OWSM). Hope to see you there! Session ID: HOL9989Session Title: Hands-On Introduction to Integration and Oracle SOA Suite 11gVenue / Room: Marriott Marquis - Salon 3/4Date and Time: 10/2/12, 11:45 - 12:45

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  • Phones, Nokia, Microsoft and More

    - by Bill Evjen
    The phone revolution that is under way at the moment is insanely interesting and continuously full of buzz about directions, failures, and promises. The movement started with Apple completely reinventing what a smart phone was all about and now we have the followers. Though – don’t dismiss the followers, they are usually the ones that come out with the leap frog products when most of the world is thinking about jumping on. Remember the often used analogy – the USA invented the TV – but it was Japan that took it to the next level and now all TVs are from somewhere else other than the USA. Really there are two camps for the phones – the Cool Kids and other kids that no one wants to hang out with anymore. When it comes to cool – for some reason, the phone is an important part of that factor. Everyone wants to show their phone and its configuration (apps installed, etc) to their friends as a sign of (1) “I have money” and (2) I have smarts/tastes/style/etc when it comes to my applications that are on my phone. For those that don’t know – the Cool Kids include: Apple – this is quite obvious as everything Apple produces is in the cool camp. Just having an Apple product on your person means you can dance. Google – this is one of the more interesting releases as they have created something called Android (which in it’s own right is a major brand in itself). Microsoft – you might be saying “Really, Microsoft is cool?”. I would argue that they are indeed cool as it is now associated with XBOX 360, Kinect, and Windows 7. Gone are the days of Bob and that silly paperclip. Well – that’s it. There is nobody else I would stick in that camp. The other kids that weren’t picked for that dodgeball team include: Nokia Motorola Palm Blackberry and many many more The sad part of all this is that no matter what this second camp does now, it won’t be able to get out of this bucket easily. They will always be associated as yesterday’s technology and that association will drive the sales of the phone purchasers of the world. For those in that group, the only possible way out is to get invited to the cool club by one of the cool club members in the hope that their coolness somehow rubs off. To me, this is the move that Nokia is making. They are at this point where they have realized that they don’t have the full scope of the required end to end solution to make this all work. They have the plants to build the phones and the reach of the retailers that sell what they have. What they are missing is the proper operating system for the new world of multi-touch form factor phones. Even the companies that come up with some sort of new operating system for this type of new device, they are still associated with the yesterday and lack the developer community behind them to be the real wave of adoption that this market needs. Think about that – this is a major different between Nokia/Blackberry when you compare it to the likes of Apple, Google, and Microsoft. These three powerhouses having a very large and strong development community that will eagerly take on new initiatives using the skillsets that they have already cultivated over the years of already working with the company. This then results in a plethora of applications that are then placed on an app store of some kind. The developer gets a cut and then Apple/Google/Microsoft then get their cut. It is definitely a win-win. None of the other phone companies and wannabies can provide the same results. What Microsoft was missing was the major phone manufactures coming on board to create and push forward with the phones that are required to start the wave. This is where Nokia can come in and help Microsoft. They have the ability to promote the Windows Phone operating system on a new wave of phones. This does mean that Nokia will sell phones, but they lose out on the application store that they might have been thinking about making some money on as well as controlling the end to end solution. What is interesting is in questioning to oneself if Microsoft will purchase Nokia. It really depends upon how they want to compete and with whom Microsoft views as the major competitor. For instance, they can purchase Nokia and have their own hardware company and distribution network for phones – thereby taking on a model that is quite similar to Apple. On the other hand, they could just leave it up to the phone hardware companies such as Nokia and others to build and promote phones in a model that is similar to Google. Both ways have pluses and minuses. If they own the phone manufacturer, they really can put some thought into the design and technical specifications of the phone that is really designed to exactly how they want it. Microsoft has shown that they have this ability – especially with the XBOX initiative they have done over the years. Think about how good and powerful they have moved forward with XBOX – and I am not talking about just copying what others are doing, but coming up with leapfrog products that are steps ahead of everyone else. Though, if they didn’t do it themselves, they could then leave it up to the phone manufacturers to drive each other to build better and better phones that run the Microsoft OS – competition drives better products. We have seen this with the Android line of phones that are out there on the market. I have read a lot about Nokia investors really upset about the new Microsoft relationship – but really, this is a great thing. I for one am a fan of this relationship (I am also a Nokia stock holder btw). This will mean better days for Nokia.

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  • Best open source ASP.NET MVC e-commerce projects

    - by Øyvind Knobloch-Bråthen
    I need to get a e-commerce site up and running, but I really don't want to program it from the bottom up if I don't need to. I want to program it using ASP.NET MVC. I'm looking for a good open source alternative (or one for purchase if it's modular enough) that I can use as a base and enhance with the needed functions? It has to have all "normal" e-commerce functions, and also the possibility to integrate with a credit card API of my choice. If anyone have any recommendations for me here, I would appreciate it :)

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  • .NET Libraries Cost More Than Windows?

    - by Kevin Mark
    When looking into libraries to make my programming life a little bit easier I've (almost) always been disappointed by the prices offered. For instance, Actipro's WPF Studio is $650. I suppose that's worth it if you plan to make money from the use of those controls. But take a look at, say, Windows. Windows 7 Ultimate is just about $220. I consider Windows to be a far more complex and "worth-it" product/purchase than a library that runs on it. Why the significant difference in pricing? Do libraries really need to be so expensive, or do they need to charge more in order to make a decent some of money?

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  • Humble Indie Bundle V: Psychonauts, Superbrothers, and More at a Name Your Own Price

    - by Jason Fitzpatrick
    There’s a new Humble Indie with some fantastic DRM-free and cross-platform offerings and, most importantly, some fantastic games. Score a copy of Psychonauts for the best price in town! But seriously: if you’re looking to game on a budget this Humble Indie Bundle is an absolute gem. For a few bucks (that you can even opt to donate to charity) you can score five awesome games including Psychonauts. I enjoyed Psychonauts so much I’d happily pay the full original retail just to play it again. In addition, the full soundtracks for each game are included with your purchase. Hit up the link below for more information. Humble Indie Bundle V is available until 6PM EST, 6/14/2012. The Humble Indie Bundle V HTG Explains: Learn How Websites Are Tracking You Online Here’s How to Download Windows 8 Release Preview Right Now HTG Explains: Why Linux Doesn’t Need Defragmenting

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  • June 2012 Oracle Technology Network Member Offers

    - by programmarketingOTN
    Happy Friday!  Here are some NEW offers just for Oracle Technology Network (OTN) Members! Oracle Store - Save 10% on Your Next Purchase from the Oracle Store. Oracle Press - Now get 40% off select Ebook titles as well! Packt Publishing Offers - Get 25% off the print books and 35% off the eBooks listed below. Oracle SOA Infrastructure Implementation Certification Handbook (1Z0-451) Oracle BPM Suite 11g Developer's cookbook Apress Offers - Get 40% off Ebook of Beginning Database Design.Murach Offers -  Get 30% off Murach’s Oracle SQL and PL/SQL Get discount codes and links to buy for these offers at the OTN Members Discount page.

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  • Using a particular font in a commercial game

    - by RCIX
    I'm working on a game I intend to sell, and I want to use this font. The license says: "You may NOT copy or distribute the font outside of the licensed household, company, school or institution. Please ask external contacts who want to use the font to purchase their own license at www.CheapProFonts.com." However, my plans are to use a tool to output a texture using this font to use as a bitmap font in my game. Does this mean I can do so, and sell my game with the font in it?

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  • Registering as developer on Google Play store

    - by ChosenOne
    I am registering as a Developer to sell paid applications on the Google Play store and have run into a slight issue: After I paid, I clicked on "Setup merchant details" link. I filled out the business address section, but in the "Public contact" section, Google says this: How can your customers get in touch with you? This information will be made available to your customers when they make a purchase. I work from home. I do not want customers knowing my home address, nor do I want it displayed anywhere online or even accessible by anyone. Should I just enter NA in each of the following fields? Surely Google understands that we have a right to keep such things private? How can I get around this while not getting my account suspended or risk not being approved?

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  • Best way to address this Magento issue

    - by robgt
    I am in need of some advice/pointers on how best to attack a problem I am faced with in Magento 1.4.0.1. Here is the scenario: Consider a product catalog of multiple thousands of products in which there are many and various retail markup percentages. There is a need to sell some of those products to other retailers, and I need a way to easily categorise them into percentrage markup groups, so that the other traders can easily purchase items from us without needing to call and confirm pricing. All products prices are added to the magento database including VAT - so the actual retail value is the starting point. I think this needs to be done by adding an attribute on the products that determines the maximum discount level that can be applied to any given product. Obviously, this would entail a massive amount of work to update every product. Is there a way to achieve what we need that I don't yet know about (within Magento)? Can single attribute values be mass-populated somehow, without affecting other attributes such as name/description/etc?

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  • How to measure the conversion rate of your Amazon affiliate program?

    - by user359650
    I plan on selling products through the Amazon affiliate program. What I know I can track is: -what products people view on my website (default Google Analytics pageview behaviour). -what affiliate links people click on my website (with GA _trackEvent). What am I missing is: -what products people end up buying after clicking on the affiliate links. Does the Amazon affiliate program offers you any mechanism for linking a purchase with some data from your website? I noticed that I was able to add custom parameters and values to my affiliate links and the link checker was still happy with them, if Amazon gave the links that initiated an order then I would be able to cross reference the orders using custom parameters...

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  • Surface Pro 3 first impressions

    - by John Paul Cook
    I traded in my Surface 2 (the trade-in program is now over) and bought a Surface Pro 3 with an i7 processor and 8 GB of ram. I greatly prefer the 3 by 2 aspect ratio of the Surface 3. After only one day of ownership, I’ve decided to purchase a docking station. I have a 7 year old desktop with a quad core Q6600 processor overclocked to 3.0 GHz and 8 GB of ram. It has a Plextor 512 MB SSD as the primary drive. It’s a very capable machine, but it does have a little bit, and I do mean only a little bit,...(read more)

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  • How do you install a USB CD Rom drive in Ubuntu 10.04?

    - by Matt Allen
    Hello, I recently purchased a USB CD ROM drive, but I don't know how to get it to work with my computer which runs Ubuntu 10.04. http://www.amazon.com/gp/product/B00303H908/ref=oss_product When I issue the lsusb command, it shows up as: Bus 002 Device 016: ID 05e3:0701 Genesys Logic, Inc. USB 2.0 IDE Adapter The computer doesn't recognize it automatically. How can I get this drive to show up as an actual drive on my computer? If this particular drive can't handle Linux, can you recommended one which can and provide a link to it so I can purchase it? Thanks!

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  • Sharing unique links on social media vs SEO

    - by MJWadmin
    We're currently implementing a voucher system on our site which will allow our users to obtain a 25+% discount on certain products, provided they donate 10% of the purchase price to charity. We will offer the ability to share the discounts via social media in return for larger discounts to the sharer for each person who clicks through the link and buys an item. I understand that social links have SEO benifits, but this appears to be based on lots of people sharing the same link. If our voucher users share a unique link i.e. http://ourdomain.com/sipsfesdf rather than a fixed link http://ourdomain.com/product-name will we still receive the same benifts? Should we instead share something like http://ourdomain.com/product-name/sipsfesdf Thanks in advance.

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  • Developing OpenGLES2 apps for Ubuntu Software Center

    - by Bram
    I have a game for iOS and Android that I now want to port to Ubuntu. I plan to distribute it with Ubuntu Software Center. Preferrably for free with an in-app-purchase. My codebase is currently based on OpenGL ES2 and written in C++. I could rewrite to OpenGL, but having progammable shaders is a must. Fixed pipeline OpenGL will not suffice. Is there a feature in place that lets you specify OpenGL requirements in the Ubuntu Software Center? I want to make sure that only Ubuntu users with compatible hardware will be able to download my game. Any APIs I could use for getting a suitable OpenGL context, or am I expected to just use glx for this? Or is the use of GTK mandatory?

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  • Clock is Ticking for OBI 10g Supported Customers to move to OBI 11g

    - by Mike.Hallett(at)Oracle-BI&EPM
    Now is a perfect time for Partners to approach existing OBI 10g customers, to encourage and help them to upgrade to all the great new features in the current OBI v 11g; including the ability to go Mobile, to be in-memory on Exalytics, and to get tighter integration with Hyperion applications, Strategic Scorecards and Essbase. Oracle Lifetime Support Policy for Oracle BI Suite, version 10gR3, will end ‘normal’ support in July 2013. The final point release of Oracle Business Intelligence EE & Publisher 10gR3 was 10.1.3.4.x, which was generally available from July 2008 and will end “Premier Support” in July 2013.  From this time, customers may purchase “Extended Support” until July 2015, and from then “Sustaining Support”  indefinitely. For more information : Upgrade to Oracle Business Intelligence Enterprise Edition 11g, article on Technet Planning to Upgrade from Oracle BI 10g to BI 11g ?, at docs.oracle.com Oracle Business Intelligence Enterprise Edition 11g Oracle Lifetime Support Policy

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  • can't download music files purchased with ubuntu one from rhythmbox

    - by Andrea
    I used the link to Ubuntu One in Rhythmbox music player to purchase music. On the My Downloads page from Ubuntu One in the Rhythmbox it shows each of the files I purchased with and mp3 button and an AAC button. I should be able to download the files from these buttons but when I click on the button nothing happens - I was expecting a download manager to open up. I also was expecting the files to be transferred to my UbuntuOne account but don't see anything there either. (this is probably a second question) I am using 12.04 beta version of Ubuntu and the version of Rhythmbox that came with it: 2.96. Do I need to install something to be able to download these links? Thanks.

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  • Victory rewards in digital CCG

    - by Nils Munch
    I am currently polishing a digital CCG where people can play against friend and random opponents in a classical Magic the Gathering-like duel CCG. I plan to award the players with 20 ingame currency units (lets call them gold) for each hour they are playing, 50 for each day they are playing and X for each victory. Now, the X is what I am trying to calculate here, since I would prefer keeping the currency to a certain value, but also with to entice the players to battle. I could go with a solid figure, say 25, for beating up an opponent. But that would result in experienced players only beating up newly started players, making the experience lame for both. I could also make a laddered tier, where you start at level 1, and raise in level as you defeat your opponents, where winning over a player awards you his level x 2 in gold. Which would you prefer if you were playing a game like this. There is no gold-based scoreboard, but the gold is used to purchase new cards along the way.

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  • Intellectual Property cost

    - by Colin Mackay
    If a piece of bespoke software was developed by a company and the Intellectual Property was retained by the company that wrote it, but now the client of the software company wants to get that source code (and its IP) how much should it cost them? How would you calculate a fair cost for the purchase of that source and IP? UPDATE: Just to add, the software in question is of no use to anyone else (for any legitimate purpose) as it ties in directly with the business processes of one company. It is not something that can be subsequently sub-licensed or installed outside the company in question. There are links of to third party services (but these were existing services that the bespoke software had to integrate with in the first place).

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  • Looking for information on Scholastic BASIC programming books from the mid-1980s

    - by Jason Berkan
    My very first introduction to programming was in grade school, when I would purchase books full of BASIC code listings from the Scholastic school catalogue. Lately I have been searching teh Internetz for information on these books, but without any success. Does anyone know or remember anything about these books? All I can recall is that they were large paperbacks full of various BASIC code listings, some of which were game like. They all included instructions on how to modify the code listings for the different systems of the day, and I distinctly remember that they would always ask for a number in order to seed the RANDOMIZE command (since I figured out on my own that RANDOMIZE TIMER eliminated the need for the question and answer).

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  • Throttle and overheating on Dell XPS Studio 1645

    - by Ross
    I realise there is an older thread on the very subject but that seems to be pretty dead. I just got a Dell Studio XPS 1645 laptop and the fan noise and overheating is pretty ridiculous. This is actually a well known problem with the laptop that is apparently solved with the combination of a BIOS update and the purchase of their 130w charger. I plan on buying this charger as soon as possible, however I've noticed that since installing Ubuntu the fan noise has became more permanent and the overheating is quite a bit worse too. I've had to turn it off twice to let it cool down for an hour or so because it starts seriously affecting the performance. It makes watching things, listening to music or leaving the laptop on while I sleep a real pain. If anyone has some new information on this issue or could help out in anyway at all I'd be very grateful. Thanks.

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  • Continuous integration testing server: hosted, own desktop, or own server

    - by Victor
    For testing, I am planning to run a continuous integration testing. There are mainly two options: hosted, or own desktop/server. I will break it into 3 options I have: Hosted: Economical, $10-20/month for a small app Less setup, the CI company manage all hardware and software Desktop: I could just buy a simple, cheap desktop as a test server (about $500). Used server: My current office is offloading some old Dell rack server (Probably dual core Xeon, which I can purchase for $50 or less Please advise me which best serves me for a small team of 2-3 developers. Thanks.

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  • How customers view and interact with a company

    The Harvard Business Review article written by Rayport and Jaworski is aptly titled “Best Face Forward” because it sheds light on how customers view and interact with a company. In the past most business interaction between customers was performed in a face to face meeting where one party would present an item for sale and then the other would decide whether to purchase the item. In addition, if there was a problem with a purchased item then they would bring the item back to the person who sold the item for resolution. One of my earliest examples of witnessing this was when I was around 6 or 7 years old and I was allowed to spend the summer in Tennessee with my Grandparents. My Grandfather had just written a book about the local history of his town and was selling them to his friends and local bookstores. I still remember he offered to pay me a small commission for every book I helped him sell because I was carrying the books around for him. Every sale he made was face to face with his customers which allowed him to share his excitement for the book with everyone. In today’s modern world there is less and less human interaction as the use of computers and other technologies allow us to communicate within seconds even though both parties may be across the globe or just next door. That being said, customers view a company through multiple access points called faces that represent the ability to interact without actually seeing a human face. As a software engineer this is a good and a bad thing because direct human interaction and technology based interaction have both good and bad attributes based on the customer. How organizations coordinate business and IT functions, to provide quality service varies based on each individual business and the goals and directives put in place by its management. According to Rayport and Jaworski, the type of interaction used through a particular access point may lend itself to be people-dominate, machine-dominate, or a combination of both. The method by which a company communicates information through an access point is a strategic choice that relates costs and customer outcomes. To simplify this, the choice is based on what can give the customer the best experience interacting with the company when the cost of the interaction is also a factor. I personally see examples of this every day at work. The company website is machine-dominate with people updating and maintaining information, our groups department is people dominate because most of the customer interaction is done at the customers location and is backed up by machine based data sources, and our sales/member service department is a hybrid because employees work in tandem with machines in order for them to assist customers with signing up or any other issue they may have. The positive and negative aspects of human and machine interfaces are a key aspect in deciding which interface to use when allowing customers to access a company or a combination of the two. Rayport and Jaworski also used MIT professor Erik Brynjolfsson preliminary catalog of human and machine strengths. He stated that humans outperform machines in judgment, pattern recognition, exception processing, insight, and creativity. I have found this to be true based on the example of how sales and member service reps at my company handle a multitude of questions and various situations with a lot of unknown variables. A machine interface could never effectively be able to handle these scenarios because there are too many variables to consider and would not have the built-in logic to process each customer’s claims and needs. In addition, he also stated that machines outperform humans in collecting, storing, transmitting and routine processing. An example of this would be my employer’s website. Customers can simply go online and purchase a product without even talking to a sales or member services representative. The information is then stored in a database so that the customer can always go back and review there order, and access their selected services. A human, no matter how smart they are would never be able to keep track of hundreds of thousands of customers let alone know what they purchased or how much they paid. In today’s technology driven economy every company must offer their customers multiple methods of accessibly in order to survive. The more of an opportunity a company has to create a positive experience for their customers, in my opinion, they more likely the customer will return to that company again. I have noticed this with my personal shopping habits and experiences. References Rayport, J., & Jaworski, B. (2004). Best Face Forward. Harvard Business Review, 82(12), 47-58. Retrieved from Business Source Complete database.

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