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Marketing—CX
Central is your hub for all things Marketing related at OpenWorld in San
Francisco, September 28-October 2, 2014. Learn how to personalize the modern
marketing journey to improve customer loyalty. We’re hosting more than 60
breakout sessions, half of which will highlight customer success stories from
marquee brands including Bizo, Comcast, Dell, Epson, John Deere, Lane Bryant,
ReadyTalk and Shutterfly.
Moscone West, Levels 2 and 3
To learn more about how modern
marketing works, visit Moscone West, levels 2 and 3, for exciting demos of each
of the Oracle Marketing Cloud solutions (BlueKai, Compendium, Eloqua, Push
I/O, and Responsys). You also can check out our stations for Vertical Marketing
Best Practices, the Markie Awards, and more!
CX
Spotlight Sessions
“Accelerating Big Profits in
Big Data,” Jeff Tanner, Baylor University
“Using Content Marketing to
Impact Every Stage of the Buyer’s Journey,” Jennifer Agustin, Bizo
“Expanding Your Marketing with
Proven Testing and Optimization,” Brian Border, Shutterfly and Matthew
Balthazor, Epson
“Modern Marketing: The New
Digital Dialogue,” Cory Treffiletti, Oracle
A Special Marquee Session
Dell’s Hayden Mugford will speak on
“The Digital Ecosystem: Driving Experience Through Contact Engagement.” She
will highlight how the organization built a digital ecosystem that supports a
behaviorally driven, multivehicle nurturing campaign. The Dell 1:1 Global
Marketing team worked with multiple partners to innovate integrations with
Oracle Eloqua, Oracle Real-Time Decisions for real-time decision logic, and a
content management system (CMS) that enables 100 percent customized e-mails.
The program doubled average order values for nurtured contacts versus
non-nurtured and tripled open and click-through rates versus push e-mail.
Other
Oracle Marketing Cloud Session Highlights
Thought leadership by role
Exploring the benefits of
moving to the Cloud
Product line roadmaps and
innovations in Marketing
Technical deep dives for
product lines within Marketing
Best practices and impactful
business measurements
Solutions that are Integrated
across CX
Target Audience
Session content is geared toward
professionals in Marketing, Marketing Operations, Marketing Demand Generation,
Social: Chief Marketing Officers, Vice Presidents, Directors and Managers.
Outcomes
Customers attending Marketing—CX
Central @ OpenWorld will be able to:
Gain insight into delivering
consistent cross-channel marketing
Discover how to provide the
right information to the right customer at the right time and with the
right channel
Get answers to burning
questions and advice on business challenges
Hear from other Oracle
customers about recommended best practices to help their organization move
forward
Network and share ideas to help
create a strategy for connecting with customers in better ways
It Wouldn’t Be an Oracle Marketing
Cloud Event Without a Party!
We’re hosting CX Central Fest:
a unique customer experience specifically designed for attendees of CX Central.
It will include a chance to rock out at a private concert featuring Los Angeles
indie electronic pop group, Capital Cities! Join us Tuesday, September 30 from
7-9 p.m.
OpenWorld
is a fabulous way for your customers to see all that Oracle Marketing Cloud has
to offer. Pass on an invitation today.
By Laura Vogel (Oracle)
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