How does Google Analytics aggregate the Count of Visits (Frequency & Recency Report)?
- by Brian Dant
Here's my simple understanding of Count of Visits:
Each person that comes to my site gets one "count" for each visit. They are put into a bucket of people with the same number of total counts -- if you visit twice, you are in the two bucket, if you visit six times, you are in the six bucket. From there, a report (Frequency & Recency) makes a line for each bucket and reaches into the bucket and totals the number of people in that bucket, putting that total in the second column.
My Question: Will a two month report automatically put someone into two buckets, and put them on two separate lines in the Count of Visits table?
This explaination makes it seem like a two-month long report will put the same person into a bucket twice, one bucket for each month. The two-month report will then show that person's visits on two different lines, instead of aggregating them.
Example for Clarification: Bob comes to my site three times in January and seven times in February. I run a report for Jan 1 -- Feb 28. Will Bob be on both the Three Count line and the Seven Count line, or will he be on the Ten Count line?
