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  • Seattle Code Camp 2010

    - by Liam McLennan
    Seattle Code Camp was a two-day intensive software development conference. Ostensibly a technology agnostic event the reality is that code camp continues to focus on Microsoft technologies. Notable exceptions were talks on Ruby and iPhone development. If you were not able to attend you can view all of the sessions online. Code Camp was a good opportunity to catch up with my friends from last weekend’s Alt.NET conference and also to participate in some great sessions.

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  • Join the Authors of SSIS Design Patterns at the PASS Summit 2012!

    - by andyleonard
    My fellow authors and I will be presenting a day-long pre-conference session titled SSIS Design Patterns at the PASS Summit 2012 in Seattle Monday 5 Nov 2012! Register to learn patterns for: Package execution Package logging Loading flat file sources Loading XML sources Loading the cloud Dynamic package generation SSIS Frameworks Data warehouse ETL Data flow performance   Presenting this session: Matt Masson Tim Mitchell Jessica Moss Michelle Ufford Andy Leonard I hope to see you in Seattle!...(read more)

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  • Upgrade Workshop in Warsaw today

    - by Mike Dietrich
    Thanks a lot - this was really impressive today. I don't know the exact number of attandees yet but it must have been more than 100 people. So I'd really like to thank you for this wonderful day in Warsaw. I've just made it to Budapest - and in case you are looking for the most recent version of the slides please download them from here: http://apex.oracle.com/folien and use the keyword (aka Schluesselwort): upgrade112 Thanks a lot - and let me know if your upgrades went fine :-)

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  • Big Visible Charts

    - by Robert May
    An important part of Agile is the concept of transparency and visibility. In proper functioning teams, stakeholders can look at any team at any time in the iteration or release and see how that team is doing by simply looking at what we call Big Visible Charts. If you’ve done Scrum, you’ve seen these charts. However, interpreting these charts can often be an art form. There are several different charts that can be useful. In this newsletter, I’ll focus on the Iteration Burndown and Cumulative Flow charts. I’ve included a copy of the spreadsheet that I used to create the charts, and if you don’t have a tool that creates them for you, you can use this spreadsheet to do so. Our preferred tool for managing Scrum projects is Rally. Rally creates all of these charts for you, saving you quite a bit of time. The Iteration Burndown and Cumulative Flow Charts This is the main chart that teams use. Although less useful to stakeholders, this chart is critical to the team and provides quite a bit of information to the team about how their iteration is going. Most charts are a combination of the charts below, so you may need to combine aspects of each section to understand what is happening in your iterations. Ideal Ah, isn’t that a pretty picture? Unfortunately, it’s also very unrealistic. I’ve seen iterations that come close to ideal, but never that match perfectly. If your iteration matches perfectly, chances are, someone is playing with the numbers. Reality is just too difficult to have a burndown chart that matches this exactly. Late Planning Iteration started, but the team didn’t. You can tell this by the fact that the real number of estimated hours didn’t appear until day two. In the cumulative flow, you can also see that nothing was defined in Day one and two. You want to avoid situations like this. You’ll note that the team had to burn faster than is ideal to meet the iteration because of the late planning. This often results in long weeks and days. Testing Starved Determining whether or not testing is starved is difficult without the cumulative flow. The pattern in the burndown could be nothing more that developers not completing stories early enough or could be caused by stories being too big. With the cumulative flow, however, you see that only small bites are in progress and stories were completed early, but testing didn’t start testing until the end of the iteration, and didn’t complete testing all stories in the iteration. When this happens, question whether or not your testing resources are sufficient for your team and whether or not acceptance is adequately defined. No Testing With this one, both graphs show the same thing; the team needs testers and testing! Without testing, what was completed cannot be verified to make sure that it is acceptable to the business. If you find yourself in this situation, review your testing practices and acceptance testing process and make changes today. Late Development With this situation, both graphs tell a story. In the top graph, you can see that the hours failed to burn down as quickly as the team expected. This could be caused by the team not correctly estimating their hours or the team could have had illness or some other issue that affected them. Often, when teams are tackling something that is more unknown, they’ll run into technical barriers that cause the burn down to happen slower than expected. In the cumulative flow graph, you can see that not much was completed in the first few days. This could be because of illness or technical barriers or simply poor estimation. Testing was able to keep up with everything that was completed, however. No Tool Updating When you see graphs that look like this, you can be assured that it’s because the team is not updating the tool that generates the graphs. Review your policy for when they are to update. On the teams that I run, I require that each team member updates the tool at least once daily. You should also check to see how well the team is breaking down stories into tasks. If they’re creating few large tasks, graphs can look similar to this. As a general rule, I never allow tasks, other than Unit Testing and Uncertainty, to be greater than eight hours in duration. Scope Increase I always encourage team members to enter in however much time they think they have left on a task, even if that means increasing the total amount of time left to do. You get a much better and more realistic picture this way. Increasing time remaining could explain the burndown graph, but by looking at the cumulative flow graph, we can see that stories were added to the iteration and scope was increased. Since planning should consume all of the hours in the iteration, this is almost always a bad thing. If the scope change happened late in the iteration and the hours remaining were well below the ideal burn, then increasing scope is probably o.k., but estimation needs to get better. However, with the charts above, that’s clearly not what happened and the team was required to do extra work to make the iteration. If you find this happening, your product owner and ScrumMasters need training. The team also needs to learn to say no. Scope Decrease Scope decreases are just as bad as scope increases. Usually, graphs above show that the team did a poor job of estimating their stories and part way through had to reduce scope to change the iteration. This will happen once in a while, but if you find it’s a pattern on your team, you need to re-evaluate planning. Some teams are hopelessly optimistic. In those cases, I’ll introduce a task I call “Uncertainty.” With Uncertainty, the team estimates how many hours they might need if things don’t go well with the tasks they’ve defined. They try to estimate things that could go poorly and increase the time appropriately. Having an Uncertainty task allows them to have a low and high estimate. Uncertainty should not just be an arbitrary buffer. It must correlate to real uncertainty in the tasks that have been defined. Stories are too Big Often, we see graphs like the ones above. Note that the burndown looks fairly good, other than the chunky acceptance of stories. However, when you look at cumulative flow, you can see that at one point, everything is in progress. This is a bad thing. When you see graphs like this, you’re in one of two states. You may just have a very small team and can only handle one or two stories in your iteration. If you have more than one or two people, then the most likely problem is that your stories are far too big. To combat this, break large high hour stories into smaller pieces that can be completed independently and accepted independently. If you don’t, you’ll likely be requiring your testers to do heroic things to complete testing on the last day of the iteration and you’re much more likely to have the entire iteration fail, because of the limited amount of things that can be completed. Summary There are other charts that can be useful when doing scrum. If you don’t have any big visible charts, you really need to evaluate your process and change. These charts can provide the team a wealth of information and help you write better software. If you have any questions about charts that you’re seeing on your team, contact me with a screen capture of the charts and I’ll tell you what I’m seeing in those charts. I always want this information to be useful, so please let me know if you have other questions. Technorati Tags: Agile

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  • Recap - SQL Saturday 151 in Orlando

    - by KKline
    It's always a feel-good experience for me to return to SQL Saturday in Orlando, the place where SQL Saturdays were started by Andy Warren ( Twitter | Blog ). On this trip, I delivered a full-day, pre-conference seminar on Troubleshooting and Performance Tuning SQL Server. I also delivered a session on SQL Server Internals and Architecture to a totally packed house. For those of you who emailed me directly, here's the link for the special SQL Sentry offer . I got to attend the extended events session...(read more)

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  • What would you add to Code Complete 3rd Edition?

    - by Peter Turner
    It's been quite a few years since Code Complete was published. I really love the book, I keep it in the bathroom at the office and read a little out of it once or twice a day. I was just wondering for the sake of wonderment, what kinds of things need to be added to Code Complete 3e, and for the sake of reductionism, what kinds of things would be removed. Also, what languages would you use for code examples?

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  • H1 Visa interview tips–What you must know before attending the interview?

    - by Gopinath
    USA’s H1 visa allows highly qualified professionals from other countries to work in America. Many IT professionals in India aspire to go to USA on H1 and work for their clients. Recently I had a chance to study H1 visa process to help one of my friends and I would like to share what I learned. With the assumption that your H1 petition is approved and you got an interview scheduled at US Embassy for your visa stamping, here are tips you must know before attending the interview Dress Code – Formals Say no to casuals or any fancy dress when you attend the interview. It’s not a party or friends home you are visiting. Consider H1 Visa interview as your job interview and dress up in formals. There is no option B for your, you must be in formals. A plain formal shirt with a matching pant is suggested for men. Tie and Suit would not be required, but if you are a professional at management level you can consider wearing suit. Women can wear either formal Salwar or formal pant-shirt. Avoid heavy jewellery, wear what is must as per your tradition or culture. Body Language -  Smile on your face Your body language reflects what you are and what’s going on in your mind. Don’t be nervous or restless, be relaxed and wear a beautiful smile on your face. A smile is a curve that sets everything straight. When you are called for the interview, greet the interviewer with a beautiful smile. Say Good Morning/Afternoon/Evening depending on time you are visiting them. Whenever appropriate say Thank You. Generally American professionals are very friendly people and they reciprocate for your greetings. Make sure that you make them comfortable to start the interview. Carry original documents in a separate folder I don’t want to talk much about the documents that are required for your H1B interview as it’s big subject on it’s own and it requires a separate post. I assume that your consultant or employer helped you in gathering all the required documents like – petition, DS 160 forms, education & job related documents, resume, interview call letters, client letters, etc. For all the documents you are going to submit at the interview make sure that you have originals in a separate folder.  If required interviewer may ask you show the originals of any of the document you submitted for visa processing. Don’t mix the original documents with the documents you need to submit for interview. Have a separate folder for them. For those who are going to stamping along with their spouse and children, they need to carry few extra original documents like – marriage certificate, marriage photos(30 numbers)/album, birth certificates, passports, education and profession related certificates of the spouse and children. Know your role & responsibilities The interviewer will ask you questions on your roles and responsibilities at client location. Be clear what is your day to day tasks at client place and prepared to face detailed questions on the same. When asked explain clearly and also make sure what you say is inline with what is mentioned in your petition and client invitation letter. At times they may ask you questions specific to the project/technology you are going to work. So doing some homework in this area will help you easily answer the questions. Failing to answer basic questions on your role & responsibilities may result in rejection. You work for your Employer at Client location but NOT FOR CLIENT One of the important things to keep in mind that you work for your employer and you are being deputed to client location on a work visa.  Your employer is going to be solely responsible for your salary, work, promotion, pay hikes or what so ever during your stay at USA. Your client will not be responsible for anything. Lets say you are employed with Company X in India and they are applying for H1B to work at your client(ex: Microsoft) in USA, you must keep in my mind that Microsoft is not your employer. Microsoft will not pay your salaries or responsible for any employment related activities. Company X will be solely responsible for all your employer related activities. If you don’t get this correctly and say to Visa interviewer that your client is responsible, then you may get into troubles. Know your client It’s always good to know the clients with whom you are going to work in USA and their business. If your client is a well know organisation then you may not get many questions from interviewer else you need to be well prepared to provide details like – nature of business, location, size of the organisation, etc.  Get to know the basic details about your client and be confident while providing those details to the interviewer. Also make sure that you never talk about any confidential details of your client projects and business. Revealing confidential details of your client may land your job itself in soup. Make sure that your spouse is also in sync with you If you’ve applied a H4 visa for your spouse along with your H1, make sure that spouse is in sync with you. Your spouse also should know the basic details of your job, your employer, client and location where you will be travelling. Your spouse should also be prepared to answers questions related to marriage, their profession(if working), kids, education, etc. Interviewers will try to asses your spouse communication skills, whereabouts while staying in USA and would they prefer to work USA or not. On H4, which is a dependent visa, your spouse is not allowed to work in USA and at any point your spouse should not show the intentions to search for work in USA. Less luggage more comfort You would have definitely heard that there are lot of restrictions on what you can carry along with you to an US Embassy while attending the interview. To be frank it’s not good to say there are many restrictions, but there are a hell a lot of restrictions. There are unbelievable restrictions and it’s for the safety of everyone. You are not allowed to carry mobile phones, CD/DVDs, USBs, bank cards, cameras, cosmetics, food(except baby food), water, wallets, backpacks, sealed covers, etc. Trust me most of the things we carry with us regularly every day are not allowed inside. As there are 100s of restrictions, it would be easier if you understand what you can carry along with you and just carry them alone. Ask your employer/consultant to provide you a checklist of items that you can carry. Most what you would require are H1B related documents provided by the employer/consultant Photographs All original documents supporting your H1B Passports Some cash for your travel expenses (avoid coins) Any important phone number / details written in a paper(like your cab driver number, etc.) If you carry restricted stuff then you will be stopped at security checks, you have to find people who can safely keep all the restricted items. Due to heavy restrictions in and around the US Embassy you will not find any  place to keep your luggage. So just carry the bare minimum things required so that you feel more comfortable. Useful Links THE U.S. NON IMMIGRANT VISA APPLICATION PROCESS U.S VISA SECURITY REGULATIONS GENERAL FAQS Hope this information is helpful to you and best of luck for your interview. Creative commons Image credit: Flickr/ alexfrance, vinothchandar. hughelectronic, architratan, striatic

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  • Announcing Oracle Mobile Timecards for Oracle E-Business Suite, Release 12.1 and Release 12.2

    - by CaroleB
    Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 Oracle E-Business Suite Development is pleased to announce the availability of Oracle Mobile Timecards for Oracle E-Business Suite iPhone application.  With this new mobile app, users can record time on the go, and quickly submit timecards to ensure that downstream processes like Payroll, Projects Costing and Vendor Settlements are executed on time. Key features include: Enter time day-wise for easy time booking Enter time in Quick Time or Regular Time modes Support Payroll and Projects based time entry Aggregate day-wise entries into timecard periods Submit and view timecards while on the go Oracle Mobile Timecards for Oracle E-Business Suite is currently available on OS, and Android availability is planned. It is available to Oracle E-Business Suite customers as part of an existing Oracle Time and Labor product license; no new "mobile" license is required. Download Availability You can download Oracle E-Business Suite Smartphone Applications directly from the Apple Store and run them on Oracle Business Suite 12.1.3 or 12.2.3 – the same client-side code runs with either release: iTunes link: https://itunes.apple.com/us/app/oracle-timecards-for-oracle/id883064245?mt=8  For each app, an administrator performs a simple, one-time ennoblement using server-side patches. For deployment instructions, see Oracle E-Business Suite Mobile Apps, Release 12.1 and 12.2 Documentation (Note 1641772.1). Demo Availability   Support for demo-ING in GS environments will be available shortly. A demo preview of Oracle Mobile Timecards for Oracle E-Business Suite is available here. Configured Layouts on Mobile Timecards Note.1671889.1 Mobile Timecard Layout Configuration Whitepaper for OTL Mobile Time Entry /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-family:"Times New Roman","serif";}

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  • What do you think was a poor design choice in Java

    - by Phobia
    Java has been one of the most (the most?) popular programming languages till this day, but this also brought controversy as well. A lot of people now like to bash Java simply because "it's slow", or simply because it's not language X, for example. My question isn't related to any of these arguments at all, I simply want to know what you consider a design flaw, or a poor design choice in Java, and how it might be improved from your point of view. Something like this.

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  • SQLAuthority News – Blog Subscription and Comments RSS

    - by pinaldave
    Quite often I get email where many readers ask me how to get email from SQLAuthority.com blog. Today very quickly I will go over few standard practices of this blog using you can stay connected with SQLAuthority.com First the most important is search: I received hundreds of emails and hundreds of comments every day. I try [...]

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  • SQL 2008 R2 UK Launch

    - by simonsabin
    Don't forget to register for the SQL Server 2008 R2 Launch event in London on the 15th April. http://www.microsoft.com/uk/techdays/itprodaythursday.aspx Why not make a long weekend of it and do the launch and SQLBits (www.sqlbits.com ) followed by a few days sightseeing in London. We will be opening registration for SQLBits next week but in the mean time get registering for the launch day, from what I understand there are only a few places left. http://www.microsoft.com/uk/techdays/itprodaythursday.aspx

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  • Managing Slowly Changing Dimension with MERGE Statement in SQL Server

    Slowly Changing Dimension (SCD) Transformation is a quick and easy way to manage smaller slowly changing dimensions but it has several limitations and does not perform well when the number of rows or columns gets larger. Arshad Ali explores some of the alternatives you can use for managing larger slowly changing dimensions. How to automate your .NET and SQL Server deploymentsDeploy .NET code and SQL Server databases in a single repeatable process with Red Gate Deployment Manager. Start deploying with a 28-day trial.

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  • OBIEE 11g 11.1.1.6.11 is Available For BI Enterprise and Exalytics

    - by p.anda
    (in via Ian & Martin) OBIEE 11g 11.1.1.6.11 is Available For BI Enterprise and Exalytics The Business Intelligence Enterprise Edition 11.1.1.6.11 patch set has been released and is available to download from My Oracle Support (https://support.oracle.com).Per the patch readme: This patch set is available for all customers who are using Oracle Business Intelligence Enterprise Edition 11.1.1.6.0, 11.1.1.6.1, 11.1.1.6.2, 11.1.1.6.2 BP1, 11.1.1.6.4, 11.1.1.6.5, 11.1.1.6.6, 11.1.1.6.7, 11.1.1.6.8, 11.1.1.6.9 and 11.1.1.6.10. Oracle Exalytics customers must only install this Oracle Business Intelligence patch set if it is certified for the specific Oracle Exalytics patch or patch set update that they are applying. For more information see Oracle Fusion Middleware Installation and Administration Guide for Oracle Exalytics In-Memory Machine and the Oracle Exalytics certification information. The Oracle Business Intelligence 11.1.1.6.11 patch set is comprised of the following patches: Patch 16747681 - 1 of 7 Oracle Business Intelligence Installer (BIINST)Patch 16747684 - 2 of 7 Oracle Real Time Decisions (RTD)Patch 16747692 - 3 of 7 Oracle Business Intelligence Publisher (BIP)Patch 16747699 - 4 of 7 Oracle Business Intelligence ADF Components (BIADFCOMPS)Patch 16747703 - 5 of 7 Enterprise Performance Management Components Installed from BI Installer 11.1.1.6.x (BIFNDNEPM)Patch 16717325 - 6 of 7 Oracle Business Intelligence: (OBIEE)Patch 16747708 - 7 of 7 Oracle Business Intelligence Platform Client Installers and MapViewer Note: - The Readme files for the above patches describe the bugs fixed in each patch, and any known bugs with the patch.- This patch is cumulative, and therefore, contains all of the fixes included in the earlier 11.1.1.6.2, 11.1.1.6.4, 11.1.1.6.5, 11.1.1.6.6, 11.1.1.6.7, 11.1.1.6.8, 11.1.1.6.9 and 11.1.1.6.10 patch sets.- However, lists of fixes from included patch sets need to be looked up in the respective patches' readme files, and are not included in the above patches' readme files.- The instructions to apply the above patches are identical, and are contained in the readme file for patch 16747681.- Please bear in mind, that the readme states to apply patch 13952743 for JDeveloper, too.

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  • Desktop Fun: Happy New Year Icon and Font Packs

    - by Asian Angel
    With the Christmas holiday so near, New Year’s Eve and Day will not be far behind. To help you prepare those New Year’s Eve and Day celebrations we have put together a nice collection of fonts for party invitations, fliers, decorations, and more. We also have icon goodness to make your desktop all bright and shiny for the new year. Sneak Preview This is the New Year’s desktop that we put together using the Birthday Icon Set shown below. Note: The original unmodified version of this wallpaper can be found here. An up close look at the icons that we used… The Icon Packs Note: To customize the icon setup on your Windows 7 & Vista systems see our article here. Using Windows XP? We have you covered here. New Year Celebration Icon Set *.ico format only Download New Year Party Icon *.ico, .png, and .icns format Note: This icon is available for download in single file format (based on format type and/or image size). Download Celebration *.ico format only Download Birthday *.ico, .png, and .icns format Special Note: While not an official New Year’s set of icons, it will still work nicely for a New Year’s or celebration desktop setup. Download The Font Packs Note: To manage the fonts on your Windows 7, Vista, & XP systems see our article here. Cocktail Bubbly Download Fontdinerdotcom Sparkly Download Confetti Download KR Happy New Year 2002 Note: For those who are curious about this font’s shape, it is a cork popping out of a champagne bottle. Download NewYearBats *includes 52 individual characters Note: This group represents A – Z in all capital letters. Note: This group represents A – Z in all lower case letters. Download LCR Party Dings *includes 26 individual characters (A – Z), not case sensitive Special Note: This font is an all-purpose type that covers a variety of party/celebration types from New Year’s to birthdays. Download For more great ways to customize your computer be certain to look through our Desktop Fun section. Latest Features How-To Geek ETC The Complete List of iPad Tips, Tricks, and Tutorials The 50 Best Registry Hacks that Make Windows Better The How-To Geek Holiday Gift Guide (Geeky Stuff We Like) LCD? LED? Plasma? The How-To Geek Guide to HDTV Technology The How-To Geek Guide to Learning Photoshop, Part 8: Filters Improve Digital Photography by Calibrating Your Monitor Track Weather Conditions with the Weather Underground Web App for Chrome These 8-Bit Mario Wood Magnets Put Video Games on Your Fridge Christmas Themes 4 Pack for Chrome and Iron Browser Enjoy the First Total Lunar Eclipse in 372 Years This Evening Gmail’s Free Calling Extended Through 2011 Voice Search Brings Android-Style Voice Search to Google Chrome

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  • Am 10.02. startet WebCast-Serie für Java Entwickler und WebLogic Interessenten: WebLogic Developer - Get the latest on Oracle WebLogic Server and Java EE 6

    - by Thomas Leopold
    v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} Normal 0 21 false false false DE X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Accelerate Your Development with Oracle WebLogic Suite Many organisations are reducing travel, conference, and training budgets for their developers without any change to the results expected of those developers. So how can you keep up with the latest developments?By receiving training, delivered free of charge, at your desk!Join us during February and March for a series of online events designed and run by the development team at Oracle. Learn how Oracle WebLogic Suite enables a whole new level of productivity for enterprise developers.Virtual Developer Day - 10th FebruaryStarting with our Virtual Developer Day on 10th February, join us for a blend of hands-on labs, live chat and presentations covering the latest on WebLogic, Java EE 6 and the programming tenets that have made it a true platform breakthrough.Weekly WebLogic Webcasts from 17th February to 17th MarchAfterwards, join us every week from 17th February to 17th March for our weekly one-hour webcasts where we will show you how to build an application from the ground up using Java and JEE technologies. Presented by the engineering team for WebLogic, these webcasts will be of great value to developers and architects, not just those already using WebLogic.For registration, full session abstracts and schedule please click here. Don't miss out! Register now to join our virtual events and keep up with all the latest developments. Find out more and register now Copyright © 2011, Oracle Corporation and/or its affiliates.All rights reserved. Contact Us | Legal Notices and Terms of Use | Privacy Statement

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  • Leveraging Social Networks for Retail

    - by David Dorf
    For retailers, social media is all about B2C2C. That is, Business to Consumer to Consumer, or more specifically, retailer to influencer to consumer. Traditional marketing targeted mass media, trying to expose the message to as many people as possible. While effective, this approach has never been very efficient, with high costs for relatively low penetration. Then it was thought that marketers should focus their efforts on a relative few super-influencers that would then sway the masses. History shows a few successes with this approach but lacked any consistency or predictability. After all, if super-influencers were easy to find, most campaigns would easily go viral. Alas, research shows that most wide-spread trends were the result of several fortunate events, including some luck. So do people exert influence over each other when it comes to purchase decisions? Of course they do, all the time. But that influence is usually limited to a small set of friends and specific specialization. For instance, although I have 165 friends on Facebook, I am only able to influence my close friends and family on PC purchases, and I have no sway at all for fashion purchases. People trust my knowledge on technology, but nobody asks my advice on shoes. How then should retailers leverage social networks in order to reinforce brand image and push promotions? Two obvious ways are Like and Share. Online advertisements or wall-postings receive more clicks when the viewer sees that friends have "liked" the posting. That's our modern-day version of word-of-mouth advertising. Statistics show that endorsements from friends make it more likely a person will engage. If my friends and I liked it, then I might also "share" (or "retweet" in the case of Twitter) it with other friends. In that case the retailer has paid for X showings of the advertisement, but sharing has pushed it to an additional Y people at no cost. And further, the implicit endorsement by the sharer makes it more likely the recipient will engage. So a good first step is to find people active in social networks that will Like and Share in order to exert influence. Its still tough to go viral, but doubling engagement is still a big step in the right direction. More complex social graph analysis would be a second step, but I'll leave that topic for another day. If you're interested in the academic side of social dynamics, I suggest reading Duncan Watts' work.

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  • What is the ideal length of a method?

    - by iPhoneDeveloper
    In object-oriented programming, there is no exact rule on the maximum length of a method , but I still found these two qutes somewhat contradicting each other, so I would like to hear what you think. In Clean Code: A Handbook of Agile Software Craftsmanship, Robert Martin says: The first rule of functions is that they should be small. The second rule of functions is that they should be smaller than that. Functions should not be 100 lines long. Functions should hardly ever be 20 lines long. and he gives an example from Java code he sees from Kent Beck: Every function in his program was just two, or three, or four lines long. Each was transparently obvious. Each told a story. And each led you to the next in a compelling order. That’s how short your functions should be! This sounds great, but on the other hand, in Code Complete, Steve McConnell says something very different: The routine should be allowed to grow organically up to 100-200 lines, decades of evidence say that routines of such length no more error prone then shorter routines. And he gives a reference to a study that says routines 65 lines or long are cheaper to develop. So while there are diverging opinions about the matter, is there a functional best-practice towards determining the ideal length of a method for you?

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  • We are having a Social on the 15th April - Why not join us for some SQL fun

    - by NeilHambly
    TechDays are coming week, with the "SQL Server 2008 R2" Launch conference being held on the Thursday (15 th April) and followed by the much anticipated SQLBits VI the following day (16 th April) So we thought this an ideal opportunity to hold a SQL Social evening for those fortunate enough to be able to attend those conferences or just wanted to join us for the evening It is being held @ "The Bull" Pub @ Westfield centre (only a short walk from the venue of t the “SQL Server 2008...(read more)

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  • Pre-Conference Sessions at the PASS Summit

    - by andyleonard
    Introduction I have some thoughts on the selection of pre-conference and post-conference session presenters at the PASS Summit. PASS pre-conference and post-conference sessions are $395. Trainers and speakers in the various SQL Server fields (relational engine, business intelligence, etc.) are selected to deliver these day-long seminars before and (now) after each PASS Summit. I have attended a few and the quality and amount of the training easily justifies the $395 price tag. Full Disclosure I've...(read more)

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  • MS Tech Ed 2011 Coming Soon

    - by sonam
    Microsoft Tech ed 2010 was a great success. Infact  Most of such conferences always provide a great place to meet other  technology enthusiasts and ofcourse,whats in the pipeline for future products of a company or field.. And yet again,MS Tech ed India is coming on 23-25 march  in Banglore,India.Well,the place is  ofcourse right suited for any IT/Computing conference.After all,Its Silicon Valley of India.. From Last year.I remember  a session by Harish about  “Building pure client side apps with  Jquery and Microsoft Ajax .” Here’s the video: http://live.viasilverlight.com/TechEdOnDemand/Breakouts/TheWebSimplified1/Session4/AjaxClientSideApps.wmv At that time only,I got to know that jquery is so easy to use for  ajax or client side templating.Though I prefer jquery over  Microsoft Ajax many folds.UpdatePanel  is Dead for sure in my view. I believe,Web forms will be dead sooner or later with ASP.Net  MVC  gaining share many folds.(TODO:Learn MVC). The new standard is surely:JQUERY . Between,Last years videos and ppt’s  are available to browse and download: http://microsoftteched.in/2010/downloads.aspx After going through Tech Ad 2011 session agendas : http://www.microsoft.com/india/teched2011/agenda.aspx Few of my personal choices to watch would be: Day 1: a) Identity And Access Control in the Cloud        b)Windows 7 at  Home:Digitizing your Home.(Sounds cool.)        c) And ofcourse,Jquery and MS ajax(Lets see if MS can do something that’s not already happening with their version Of Ajax).. Day 2:  a) Lap Around Silverlight 5 and Html 5 as I have heard some hot talks that html5 will kill Silverlight,(I don’t see it in near future though).        b) Html 5 more than “Html 5”…Google will be seeing this one. Day3: a) Cross Browser applications in Azure       b)VS 2010 sessions of automated testing azure apps etc. Windows Phone 7 sessions will surely be of more interest now after MS-Nokia Deal. Though,Personally,I would want atleast some worth of  sessions on MS  future in Robotics,AI.Perhaps  I am looking at wrong place..(When is PDC?) And Since,Bill Gates  consider Robotics as the next big thing, Refer  this one : http://www.cs.virginia.edu/robins/A_Robot_in_Every_Home.pdf  I am sure,they wont loose this new hot spot to competitors,  like how google rules in Online  Search now.Robotics and AI will surely provide a big battlefield  for future.See,What IBM is doing with IBM Watson. OR see this, http://www.sciencedaily.com/releases/2011/02/110218083711.htm this is cool only if you can control your mind.Atleast,I’ll prefer regular driving (I would devote my mind seeing  people,places which we see on road).thats what jouney makes “cool”.:P.

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  • .htaccess - lose the file .html extension

    - by Darren Sweeney
    I'm having a bad .htaccess day! I want a user to be able to type the URL mysite.com/about instead of mysite.com/about.html On .htaccess file I have: RewriteEngine On RewriteCond %{SCRIPT_FILENAME} !-f RewriteCond %{SCRIPT_FILENAME} !-d RewriteRule ^/(.*)$ /$1.html [NC,L] But this simply does not work? I will add though that if i try this further inside the site e.g. mysite.com/pages/contact Works perfectly whether I have the above code in the .htaccess or not What am I doing wrong?

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  • Ajaxy

    - by Chris Skardon
    Today is the big day, the day I attempt to use Ajax in the app… I’ve never done this (well, tell a lie, I’ve done it in a ‘tutorial’ site, but that was a while ago now), so it’s going to be interesting.. OK, basics first, let’s start with the @Ajax.ActionLink Right, first stab: @Ajax.ActionLink("Click to get latest", "LatestEntry", new AjaxOptions { UpdateTargetId = "ajaxEntrant", InsertionMode = InsertionMode.Replace, HttpMethod = "GET" }) As far as I’m aware, I’m asking to get the ‘LatestEntry’ from the current controller, and in doing so, I will replace the #ajaxEntrant DOM bit with the result. So. I guess I’d better get the result working… To the controller! public PartialResult LatestEntry() { var entrant =_db.Entrants.OrderByDescending(e => e.Id).Single(); return PartialView("_Entrant", entrant); } Pretty simple, just returns the last entry in a PartialView… but! I have yet to make my partial view, so onto that! @model Webby.Entrant <div class="entrant"> <h4>@Model.Name</h4> </div> Again, super simple, (I’m really just testing at this point)… All the code is now there (as far as I know), so F5 and in… And once again, in the traditionally disappointing way of the norm, it doesn’t work, sure… it opens the right view, but it doesn’t replace the #ajaxEntry DOM element, rather it replaces the whole page… The source code (again, as far as I know) looks ok: <a data-ajax="true" data-ajax-method="GET" data-ajax-mode="replace" data-ajax-update="#ajaxEntrants" href="/Entrants/LatestEntrant">Click to get latest</a> Changing the InsertionMode to any of the other modes has the same effect.. It’s not the DOM name either, changing that has the same effect.. i.e. none. It’s not the partial view either, just making that a <p> has (again) no effect… Ahhhhh --- what a schoolboy error… I had neglected (ahem) to actually put the script bit into the calling page (another save from stackoverflow): <script src="@Url.Content("~/Scripts/jquery.unobtrusive-ajax.js")" type="text/javascript"></script> I’ve now stuck that into the _Layout.cshtml view temporarily to aid the development process… :) Onwards and upwards! Chris

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  • Oracle Partner Deutschland @ Facebook: Gewinner des iPad2

    - by A&C Redaktion
    Auf dem OPN Day Satellite in Frankfurt haben wir unter allen Fans des Facebook-Profils von Oracle Alliances & Channel Deutschland ein iPad 2 verlost: Wer bis zum 8. November 2011, 16 Uhr den "Gefällt mir"-Button angeklickt hatte, nahm an unserer Verlsung teil. Und..... der glückliche Gewinner ist: Markus Meyer vom Oracle Partner Tonbeller AG!Wir gratulieren ganz herzlich und wünschen viel Freude mit dem neuen iPad!!!!

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  • Happy Birthday

    Today marks a special day for us on the App Engine team. It was just thirty-six years ago today that IBM announced the IBM System/360 . As Wikipedia...

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  • WinMo&rsquo;s Demise: Notifying Next of &ldquo;Kin&rdquo;

    - by andrewbrust
    This past Monday, April 12th, Visual Studio 2010 was launched.  And on that same day, Microsoft also launched a new line of  mobile phone handsets, called Kin.  The two product launches are actually connected, but only by what they do not have in common, and what they commonly lack. On the former point: VS 2010 had released to manufacturing a couple weeks prior to its launch.  The Kin phones, meanwhile are not yet available.  We don’t even know what they will cost.  (And I think cost will be a major factor in Kin’s success…I told ChannelWeb’s Yara Souza so in this article). What do the two products both lack? Simple: Windows Mobile 6.x. For example, Kin seems to be based on the same platform as Windows Phone 7 (albeit a subset).  And VS 2010 does not support .NET Compact Framework development, which means no .NET development support for WinMo 6.x and earlier. So I guess April 12th marks Windows Phone “clean slate day.”  If you want to develop for the old phone platform, you will need to use the old version of Visual Studio (i.e. 2008).  Luckily VS 2010 and 2008 can be installed side-by-side.  But I doubt that’s much consolation to developers who still target WinMo 6.5 and earlier. Remember, WinMo isn’t just about the phone.  There are all sorts of non-telephony mobile devices, including ruggedized Pocket PC-style instruments, bar code readers and shop-floor-deployed units that don’t run Windows Phone 7 and couldn’t, even if they wanted to. Where will developers in these markets go?  I would guess some will stick with WinMo 6.x and earlier, until Windows Phone 7 can handle their workloads, assuming that does indeed happen.  Others will likely go to Google’s Android platform. For OEMs and developers who need a customizable mobile software stack, Android is turning out to be out-WinMo-ing WinMo.  As I wrote in this post, Google took Microsoft’s model (minus the licensing fees) and combined it with a modern SmartPhone feature set (rather than a late 90s/early oughts PDA paradigm), to great success.  You might say Google embraced and extended. You might also say Microsoft shunned and withdrew.

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