#OOW 2012: Big Data and The Social Revolution
- by Eric Bezille
As what was saying Cognizant CSO Malcolm Frank about the "Futur of Work", and how the Business should prepare in the face of the new generation not only of devices and "internet of things" but also due to their users ("The Millennials"), moving from "consumers" to
"prosumers" : we are at a turning point today which
is bringing us to the next IT Architecture Wave. So this is no more
just about putting Big Data, Social Networks and Customer Experience
(CxM) on top of old existing processes, it is about embracing the
next curve, by identifying what processes need to be improve, but
also and more importantly what processes are obsolete and need to be
get ride of, and new processes put in place. It is about managing
both the hierarchical and structured Enterprise and its social
connections and influencers inside and outside of the Enterprise. And
this does apply everywhere, up to the Utilities and Smart Grids,
where it is no more just about delivering (faster) the same old 300
reports that have grown over time with those new technologies but to
understand what need to be looked at, in real-time, down to an hand
full relevant reports with the KPI relevant to the business. It is
about how IT can anticipate the next wave, and is able to answers
Business questions, and give those capabilities in real-time right at
the hand of the decision makers... This is the turning curve, where
IT is really moving from the past decade "Cost Center" to
"Value for the Business", as Corporate Stakeholders will be
able to touch the value directly at the tip of their fingers.
It is all about making Data Driven
Strategic decisions, encompassed and enriched by ALL the Data, and
connected to customers/prosumers influencers. This brings to
stakeholders the ability to make informed decisions on question like :
“What would be the best Olympic Gold winner to represent my
automotive brand ?”... in a few clicks and in real-time, based on
social media analysis (twitter, Facebook, Google+...) and connections link to my Enterprise data.
A
true example demonstrated by Larry Ellison in real-time during
his yesterday’s key notes, where “Hardware and Software Engineered to
Work Together” is not only about extreme performances but also
solutions that Business can touch thanks to well integrated Customer
eXperience Management and Social Networking : bringing the capabilities
to IT to move to the IT Architecture Next wave.
An example, illustrated also todays in 2
others sessions, that I had the opportunity to attend. The first
session bringing the “Internet of Things” in Oil&Gaz into
actionable decisions thanks to Complex Event Processing capturing
sensors data with the ready to run IT infrastructure leveraging
Exalogic for the CEP side, Exadata for the enrich datasets and
Exalytics to provide the informed decision interface up to end-user.
The second session showing Real Time Decision engine in action for
ACCOR hotels, with Eric Wyttynck, VP eCommerce, and his Technical Director Pascal Massenet.
I have to close my post here, as I
have to go to run our practical hands-on lab, cooked with Olivier
Canonge, Christophe Pauliat and Simon Coter, illustrating in practice
the Oracle Infrastructure Private Cloud recently announced last
Sunday by Larry, and developed through many examples this morning by
John Folwer. John also announced today Solaris 11.1 with a range of network innovation and virtualization at the OS level, as well as many optimizations for applications, like for Oracle RAC, with the introduction of the lock manager inside Solaris Kernel. Last but not least, he introduced Xsigo Datacenter Fabric for highly simplified networks and storage virtualization for your Cloud Infrastructure.
Hoping you will get ready to jump on
the next wave, we are here to help...
