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  • Content API for Shopping Office Hours - June 12, 2012

    Content API for Shopping Office Hours - June 12, 2012 Hangout discussing Product Listing Ads (PLAs) and the Google Affiliate Network (GAN) with guest Mark Coppin (GAN) and Claire Hugo (PLAs) of Google. In the Hangout, we reference the video "How to create a new Product Listing Ads campaign" (www.youtube.com which can be found in the Getting Starting page on the Shopping/Ads integration site (www.google.com Also, check out the GAN site to learn more: www.google.com From: GoogleDevelopers Views: 703 6 ratings Time: 31:23 More in Science & Technology

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  • Marketing Your Home Business Opportunity Online Using SEO

    Search engine optimisation (SEO) should be a crucial element of any online selling tactic. Websites which are not properly optimised for search engines will end in a considerable loss in terms of free advertising which is essentially gained from getting a good ranking by search engines. This post will give basic information on what SEO is and will make a case on why marketing your home online business opportunity requires at least some degree of SEO.

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  • Google webmaster tools: changing address from domain name to subdomain

    - by Charliz
    So we originally have our blog on our main domain (for example, it would be on www.example.com). Now we have moved it to http://blog.example.com. My question is how do we change the address from www.example.com to blog.example.com. I read this http://www.google.com/support/webmasters/bin/answer.py?answer=83106 and it said make sure your site is main not a subdomain but I'm trying to move the site to a subdomain. Help.

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  • Search Engine Optimization (SEO) Simplified

    Let's first define what SEO is, SEO means getting your site on the first few ranks of a search engines results page, as a result of the keywords punched in by the people searching the web and of course those keywords are relevant to the content on your website. Some of the popular SEOs are Google, Yahoo, and MSN and if you are a internet marketers then you the value it can provide as it directs targeted traffic towards your portal or site.

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  • Reach Local Proxy Page - Duplicate content?

    - by Simon Bennett
    We have a client who has instructed Reach Local to manage their paid SEO work etc. RL have created a proxy version of the page at http://example-px.rtrk.co.uk which mirrors the existing site completely. Would I be correct in assuming that this would count as duplicate content and one or both of the sites would be penalized because of this? And would the addition of a rel="canonical" meta-tag on the proxy site assist with this? Many thanks in advance.

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  • 3 Simple Steps to Achieving a Front Page Search Listing on Google

    It's a fact that most website owners struggle to get traffic to their sites. Unless you are very fortunate or have invested a lot of time and money in SEO then getting a front page ranking on Google for a highly searched keyword phrase is normally just a pipe dream. After all, there are only 10 front page spots to be had and competition to secure one is incredibly high - as are the rewards.

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  • best add-ons for Firefox 4

    - by anirudha
    Firefox is a great tool for web development and have many great feature like addons , plugin or many other customization to make development easier and best. here is the list of plugin for Firefox 4 [upcoming] Firebug : 1.7x [in development] Web Developer [stable] Firequery [stable but not reviewed] Firecookie [stable] Colorzilla[direct from developer site] Adblock[stable] measureit[direct from developer site]

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  • wrapBootstrap is no updated and what about copyrights

    - by Greg
    My questions are: Is wrapBootstrap site (for buying themes) no updated? I'm watching the statics of subscribers and of buyers a couple of days and none has been increased. Is it safe to buy a bootstrap theme from there? And what about the copyrights of the buying themes? On my footer I must notice that designer is: "e.g. Company blah blah" or I can only write that I'm the delevoper of the site and nothing about the design?

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  • How does Google+ embed link works?

    - by Drake
    I am trying to understand how does embed link works in Google+ Stream. I manage a site and usually every post contains some text and at least an image. But when I try to embed the link to a certain article on my blog the embed feature does not show the article text and images, but instead it shows the header image of my site plus some other header text content. Do you know how should I tag or code the article part so that Google+ parser recognize the right thing I want to show?

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  • Wise Selection of SEO Services Company

    As a site owner, you have to be wise enough in the selection of the SEO services company that will help your site rank high in the search engine. Be aware to some companies who are just interested with your money that will give you a poor outcome.

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  • My Website title changes by itself in Google

    - by Kane
    I am doing seo on my friends site www.svipl.in each page has its own metas it did change to new ones then somehow google is taking company name as the meta title I just googled this topic and last few days other people getting same problem , I had similar issue in the past on my own site that soon changed after changing the metas again any seo experts with same problem please help , there is no h1 heading on the company name or alt tag with that also.

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  • Guaranteed Google Indexing

    Do you believe that you can get any site listed in Google in under seven days? Are you frustrated at hearing this but still your waiting months to get your site indexed in Google? If this sounds like you then maybe I can help.

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  • AD FS 2.0: Troubleshooting Event 364 and ThrowExceptionForHRInternal / NullReferenceException

    - by Shawn Cicoria
    Ran into a situation today where after AD FS federation server was installed, configured and up & running, “all of a sudden” it stopped working. Turned out that another installer that affected the default web site, also seemingly affected the AppPools associated to all Applications under the Default Web site. By changing the “Enable 32-bit Applications” either through IIS admin or via command line appcmd set apppool /apppool.name:MyAppPool /enable32BitAppOnWin64:false Back to normal…

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  • Http header 302 error

    - by Katherine Katie
    Response Headers status HTTP/1.1 302 Found connection close pragma no-cache cache-control no-cache location / location /NKiXN/ I don't know how it became so but i used w3 total cache plugin but at this time i have deactivated it please help me to solve it, site is coming down in search engine ranking and google bot is unable to follow it. Urgent help required, if this is configuration problem with server please let me know the solution. Site: http://onlinecheapestcarinsurance.co.uk/

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  • Well-tested libraries for player ratings?

    - by Lucky
    It's common in games to implement some sort of numerical ranking system -- the ELO system is usually used in chess. I could implement this system naively using Wikipedia's descriptions, but I suspect that this would open up a whole box of problems that have already been solved: rating inflation, etc -- for instance, the ELO system has a K constant that's 'fudged' according to rating, duration, pairings, statistics, ... What are some libraries (I'm looking at Python, but anything is okay) that implements rating systems? It also doesn't have to be ELO.

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  • Important Metrics to Evaluate the Strength of Your Link Building Campaign

    Your link building campaign will make the most of it only if you ensure to consider these metrics and create an ideal mold of link quality. It is true that different verticals demand different metrics, but practically, it all begins with the ability of creating your quality goals at the outset of your campaign, and authenticating that they go through genuine audits to assure a higher quality link portfolio along with improved ranking results.

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  • Website Benchmarking - How Does Your Website Compare?

    With over 14 billion websites, the internet is fast becoming the first place people look for information. As the number of websites swells it becomes increasingly difficult to set your own website apart from the rest. Being able to quantify the friendliness of your website is essential if you want to know what changes can be made for the better and how you can expect those changes to effect traffic and ranking.

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  • Should I set NOINDEX header for my JS, CSS and image files?

    - by Yoga
    Are there any harms if my site send NOINDEX headers for all my static assets? For image files, I refer to those valueless, e.g. background images, button images, etc. Update: more background information I have this concern is since recent Google said they also execute JS and they might fetch content via Ajax. So, for example, if I send noindex for my jQuery script, so Google would not be able to use them to load Ajax, I suppose it is not good for my site's SEO, right?

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  • Essential SEO Advice For 2010 After the Google Mayday Update and Caffeine Roll Out

    So Google have made big changes recently with the Mayday update and the Caffeine rollout. Many webmasters on the various SEO forums such as Webmasterworld and SEOchat have been bemoaning these changes and how they have affected their websites Search Engine Ranking Position with many of their long tail rankings taking a major negative hit. This is not the time for whingeing but instead should be a time for re-evaluation.

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  • How to Get Found on Search Engines

    Getting found on search engines is a critical factor to businesses because the majority of consumers are looking using these sites to find answers. If you do not have a high ranking, you run the risk of never getting found on a medium that is growing in popularity by the minute.

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  • Segmentation and Targeting: Your Tools for Personalizing the Online Customer Experience

    - by Christie Flanagan
    In order to deliver the kind of personalized and engaging online experiences that customers expect today, look to segmentation and targeting.  Segmentation is the practice of dividing your site visitors into distinct groups based on shared characteristics or behavior – for example, a segment may consist of site visitors who have visited pages related to certain product type, or they may consist of visitors within the same age group or geographic area.  The idea is that those within a segment are more likely to have common needs, problems or interests that can be served by your business. Targeting is the process by which the most relevant content, whether an article promotion or other piece of content, is delivered to your visitors based on their segment membership. Segmentation and targeting are used to drive greater engagement on your web presence by delivering content to your site visitors that is tailored to their interests, behavior or other attributes.  You may have a number of different goals for your segmentation and targeting efforts: Up-sell or cross-sell to your customers Conduct A/B testing on your offers and creative Offer discounts, promotions or other incentives for the time and duration that you specify Make is easier to find relevant information about products and services Create premium content model There are two different approaches you can take toward segmentation and targeting for you online customer experience initiatives. The first is more of a manual process, in which marketers manage the process of determining which segments to create and which content to target to those segments. The benefit of this approach is that it gives marketers a high level of control over the whole process which works well when you have a thorough understanding of your segments and which content is most likely to serve their needs.  Tools for marketer managed segmentation and targeting are often built right in to your WEM platform, as they are with Oracle WebCenter Sites. The downside is that the more segments and content that you have, the more time consuming and complicated in can be to manage manually.The second approach relies on predictive intelligence to automate the segmentation and targeting process.  This allows optimization of the process to occur in real time. This approach helps reduce the burden of manual segmentation and targeting and can result in new insights into segments that you may never have thought of on your own.  It also provides you with the capability to quickly test new offers and promotions on your site.  Predictive segmentation and targeting can be achieved by using Oracle WebCenter Sites and Oracle Real-Time Decisions together. *****Get a taste for how Oracle WebCenter Sites and Oracle Real-Time Decisions combine to deliver powerful capabilities for predictive segmentation and targeting by watching this on demand webcast introducing Oracle WebCenter Sites 11g or by reading IDC’s take on the latest release of Oracle’s web experience management solution.  Be sure to return to the Oracle WebCenter blog on Thursday for a closer look at how to optimize the online customer experience using these two products together.

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