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• Using a Website Maker

  A website builder can give you a website faster, more successful and easier. Creating a website through easy-to-use builder will give you more time to promote your business and the service that you want consumers to use and see.

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• Ecommerce Marketing Tips: Writing Better Copy

  Check out handy marketing tips on the latest Web TV episode of 'Help! My Business Sucks.' This week's topics: copywriting, improving productivity and customer research.

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• Are You Meeting Social Customer Service Expectations?

  - by Mike Stiles

  Whether it’s B2B or B2C, one sure path to repeat business is making sure your buyer has a memorably pleasant and successful customer service experience with you. If they get that kind of treatment consistently, that’s called a relationship. And those aren’t broken easily. Social customer service, driven by integrated SRM (social relationship management) technology, is the venue that can effectively connect customers not only to the brand, but to other customers. Positive experiences, once administered, don’t just rest with the recipient. They’re published in the form of public raves and peer-to-peer recommendation, a force far more actionable than push advertising. What’s more, your customers have come to expect access to you and satisfaction from you using social. An NM Incite study shows 83% of Twitter users and 71% of Facebook users expect to get an answer from brands the same day they post to them on their social assets. To make sure you’re responding, you’ve got to have a tech platform that’s set up to moderate and alert so you’ll know ASAP a customer needs help. The more integrated your social enterprise is, the faster you can not only respond, but respond with the answer they’re looking for, because your system is connected to the internal resources that can surface the answer or put wheels in motion to rectify the situation in the shortest amount of time possible. But if you go to the necessary lengths to make sure your customers feel valued and important, will they really reward you? The study says 71% of consumers who got quick and effective responses from companies they contacted via social were more likely to recommend the brand to their friends and followers. So yes, sweeping people off their feet pays big dividends in terms of word-of-mouth marketing. But you should be keenly aware of the reverse side of that coin. Give people a negative experience, either in real world or virtual customer service, and that message is highly likely to get amplified through social channels faster and louder. Only 36% of the NM Incite study’s respondents reported that their problems were solved quickly and effectively. 36%? That’s hardly an impressive number. It gets worse. 10% never got so much as a response - at all. Going back to the relationship analogy, companies that are this deep in the ditch where customer service is concerned are making their girl or boyfriends really easy for a competitor to steal. Given the technology tools and data available right now for having an intimate knowledge of the customer, what products they’ve purchased, likely problems with those products, effective resolutions to those problems, and follow-up communication to gauge satisfaction, there are fewer excuses than ever for making the lifeblood of your business feel like you couldn’t care less. @mikestiles

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• Marketing Tips: Optimize Audio for Google Searches

  Google doesn't recognize or index audio files, but that doesn't mean your small business SEO strategy has to take a hit. Andrew Lock offers an easy, affordable solution.

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• How to Set Up a Website - Tips Inside

  If you want to put up an online business, creating a website is the very first thing you have to focus on. Your website will serve as your store in the virtual world so you have to pay attention to it the way you would you're a physical store.

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• Oracle Mobile Events Coming in November 2013

  - by Grant Ronald

  There is an Oracle roadshow about to kick off covering topics such as Cloud, Big Data and Mobile.  Mobile (my area of interest) is a real hot topic in business now with many moving to a "mobile first" development approach.  I'll be there talking about mobile and Oracle's solution for mobile offerings.  The UK/Ireland events are in London, Manchester and Dublin.  Places are of course limited but registration is open

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• Oracle Days 2013 in EMEA Are Coming Soon: Invite Your Customers!

  - by Javier Puerta

  Oracle Days will again be hosted across EMEA this October and November (schedule here). By attending an Oracle Day, your customers can: Hear the new announcements from Oracle OpenWorld See customer case studies showing innovation in practice. Discuss key issues for business and IT executives in cloud, mobile, social, big data, The Internet of Things Network with peers who are facing the same challenges Meet Oracle experts and watch live demos of new products  Promoting Oracle Day to Your Customers Follow the Oracle Day schedule in EMEA Direct your customers to the Oracle Day 2013 video on Oracle.com

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• How to Do SEO (And a Trick to Automate the Process)

  Search Engine Optimization is the process of doing the things to your website that will make it rank at the top of the search results. "SEO" has become a huge industry as its results can directly impact the bottom line of your business - and if you can do it, then you could become very wealthy. Here's how...

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• Special 301: FOSS users. Now we're all Communists and Criminals

  <b>Free Software Magazine:</b> "There seems to be no respite from the predations of Microsoft FUD and the machinations of Big Business. Just when it seemed safe to come out of the closet and admit to being a user of free and open source software without being accused of being a Communist, it appears that we are now criminals too"

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• Off-Page Factors That Affect Search Optimization

  Following the discussion of the on-page factors that affect search engine optimization in one of my recent writings, I deem it fit to also discuss the off-page factors that can be of great importance to your search engine optimization campaign. Though many people will not readily agree that something like these exist; but I want to make it known categorically that these less considered factors are also very vital to achieving result in your internet marketing business.

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• Oracle Turkey Applications Strategy Update Event

  - by [email protected]

  By [email protected] on April 12, 2010 10:42 PM Oracle Turkey recently gathered a wide range of customers and associates for an Oracle Applications Strategy update event in Istanbul, as part of the worldwide Global Applications Smart Strategies Tour. The program discussed new technologies and with real-world examples, presented strategies for leveraging technology to succeed in today's challenging business environment.

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• OSB, Service Callouts and OQL - Part 2

  - by Sabha

  This section of the "OSB, Service Callouts and OQL" blog posting will delve into thread dump analysis of OSB server and detecting threading issues relating to Service Callout using ThreadLogic. We would also use Heap Dump and OQL to identify the related Proxies and Business services. The previous section dealt with threading model used by OSB to handle Route and Service Callouts. Please refer to the blog post for more details.

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• Going to Oracle OpenWorld?

  - by erikanollwebb

  Anyone planning to be at Oracle OpenWorld?  We're looking for Business Analysts who might be interested in participating in a Gamification Focus Group.  If you are interested in participating, please contact Gozel Aamoth at [email protected]. We'd love to get folks interested in the topic to participate. There are also a number of other opportunities to give our Applications User Experience team some feedback on designs and concepts outside gamification.

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• Basic Tactics That Beginners Must Employ About Web Search Engine Optimization

  You have been in denial for so long about the popularity and effectiveness of the online medium until you have seen a potential drop on your sales and knew that your clients have chosen to avail products from the companies that sell the items online. Now that you already have set up the online version of your offline business, the next thing that you need to focus into is web search engine optimization. Do not quit yet because this is not as hard or as complex as it sounds.

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• Web Development - Looking at the Present & Future

  Web development is the process of creating web sites. There are many different components that go into web development. Some of the main components are web design, content creation, business strategy, programming, and marketing.

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• Website Success Strategies For Service Providers

  There is a big market for a variety of services that can be delivered online. In fact, one of the fastest ways to generate income with an online business is to offer a service. Examples of successful online service businesses include graphic design, virtual assistance, web content writing, life coaching and marketing consultation.

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• Oracle Days 2013 in EMEA Are Coming Soon: Invite Your Customers!

  - by Javier Puerta

  Oracle Days will again be hosted across EMEA this October and November (schedule here). By attending an Oracle Day, your customers can: Hear the new announcements from Oracle OpenWorld See customer case studies showing innovation in practice. Discuss key issues for business and IT executives in cloud, mobile, social, big data, The Internet of Things Network with peers who are facing the same challenges Meet Oracle experts and watch live demos of new products  Promoting Oracle Day to Your Customers Follow the Oracle Day schedule in EMEA Direct your customers to the Oracle Day 2013 video on Oracle.com

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• How to Research Keywords - 3 Truths the Gurus Withheld

  Turns out the first valuable lesson I picked up on how to research keywords was the fact that information overload is the fastest way to kill your dreams when it comes to doing anything in your life, especially anything involving your business. Please, please don't make the mistakes that I have! There aren't any science or complex formulas there is simply processes that work if you work the processes.

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• Download LINQExtender

  - by Editor

  LinqExtender is a toolkit for creating custom LINQ providers without knowing anything of how expression is parsed or processed and focusing on only the business logic. You just need to extend its query class , declare the query object and override some methods to put your logic and its done. Getting Started You can [...]

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• SEO Seminar Classes and Workshops Are Easy and Fun to Follow on the Internet

  An SEO seminar class or workshop is designed to teach the small business man how to market their website as well as increase the traffic and boost sales by learning SEO marketing techniques. These seminars are extremely user friendly and easy to understand.

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• The Importance of Master Data Management and the Issues they Solve

  Oracle offers a portfolio of Master Data Management offerings and Pascal Laik, Vice President of Master Data Management Strategy at Oracle, discusses with Cliff the benefits customers will receive by using these products and the differences between Master Data Management, Data Warehousing, and Business Intelligence.

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• SEO Secrets - Analysis of the Competition

  Probably the most common mistake internet marketers make is not to investigate the strength of the competition. In their eagerness to get their business rolling, they forget to objectively assess their chances of success against their competition. Heed the following warning. If the competition is too strong--because they have gained a strong dominance over your niche--your best option will actually be to find another one which is not "ruled over" by competitors.

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• Software for Steering a Car with Eyes

  eyeDriver software is a prototype application for steering the research vehicle "Spirit of Berlin" using eye movements Prototype - Business - Technology - Retailers - Software for Engineering

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• What's New in the latest release of Oracle User Productivity Kit 11.0

  Enterprises are always looking to reduce overall project timelines, optimize business processes, and increase acceptance of their enterprise applications to ensure maximum ROI. The latest release of Oracle User Productivity Kit helps customers streamline the workflow process for the creation of content and offers conceptual-based assessment options to increase user adoption. Discover what is great and innovative about the latest release of Oracle UPK and UPK Professional. Learn about the integration of the UPK Developer and the Knowledge Center, which provides developers with a centralized, web-based platform for content deployment, tracking, and reporting.

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• Oracle goes 3D

  - by user12652314

  Today we announced that Oracle is the 1st commercial affiliate of the Immersive Education Initiative which starts today at Boston College. So, if you have an interest in using Java, MySQL, NetBeans, Glassfish and VirtualBox technologies and deploying them on to create 3D interactive or mixed reality learning and collaboration experiences for education or business use. Then, Watch this space for more updates on this pioneering new community work on the 3D Web.

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