Oracle Delivers Special Recognition for Specialized Partners
- by michaela.seika(at)oracle.com
Since announcing
Oracle PartnerNetwork Specialized (OPN Specialized) in October 2009, Oracle has
been focused on building a program that first enables solution providers to
become highly skilled Oracle partners who deliver value to customers and that
then recognizes and rewards their achievements in a meaningful way. Today the
company unveiled new benefits reserved for partners who have achieved one or
more of the over 50 specializations currently available. The benefits
demonstrate Oracle's commitment to showcase these valued partners to three key
audiences: customers, other partners, and Oracle employees.With today's launch
of www.oracle.com/specialized
Oracle has taken what
IDC believes is a first of its kind approach to putting top partners front and
center with customers and prospects. While most vendors offer a business
partner finder tool on their website none has gone as far as Oracle with the
creation of this new site dedicated to the promotion of Specialized Partners.
The tag lines - "Recognized by Oracle, Preferred by Customers" and
"Specialized. Recognized. Preferred." gets right to the point - these
are the solution providers with which customers should choose to engage. The
contents of the page offer multiple proof points to justify the marketing
phrases.One of the benefits
Oracle offers its Specialized Partners is video creation and placement. While
Oracle works with partners to create informal or "guerilla" videos
which often are placed on YouTube to generate awareness and buzz, the company
also produces professional videos for its partners. The greatest value the
partner receives from this benefit isn't the non-trivial production costs that
Oracle covers but instead the prominent exposure Oracle gives the finished
product. Partner videos are featured on www.oracle.com/specialized, used as part of monthly OPN
Specialized Partners monthly webcasts, placed on a customer facing website, the
Oracle Media Network, which includes several partner sites
such as PartnerCast. A solution provider gains a great deal of credibility when
they can send a prospect to an Oracle website where they are featured. Read the full article here.
