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• Antenna Aligner Part 5: Devil is in the detail

  - by Chris George

  "The first 90% of a project takes 90% of the time and the last 10% takes the another 200%"  (excerpt from onista) Now that I have a working app (more or less), it's time to make it pretty and slick. I can't stress enough how useful it is to get other people using your software, and my simple app is no exception. I handed my iPhone to a couple of my colleagues at Red Gate and asked them to use it and give me feedback. Immediately it became apparent that the delay between the list page being shown and the list being drawn was too long, and everyone who tried the app clicked on the "Recalculate" button before it had finished. Similarly, selecting a transmitter heralded a delay before the compass page appeared with similar consequences. All users expected there to be some sort of feedback/spinny etc. to show them it is actually doing something. In a similar vein although for opposite reasons, clicking the Recalculate button did indeed recalculate the available transmitters and redraw them, but it did this too fast! One or two users commented that they didn't know if it had done anything. All of these issues resulted in similar solutions; implement a waiting spinny. Thankfully, jquery mobile has one built in, primarily used for ajax operations. Not wishing to bore you with the many many iterations I went through trying to get this to work, I'll just give you my solution! (Seriously, I was working on this most evenings for at least a week!) The final solution for the recalculate problem came in the form of the code below. $(document).on("click", ".show-page-loading-msg", function () {            var $this = $(this),                theme = $this.jqmData("theme") ||                        $.mobile.loadingMessageTheme;            $.mobile.showPageLoadingMsg(theme, "recalculating", false);            setTimeout(function ()                           { $.mobile.hidePageLoadingMsg(); }, 2000);            getLocationData();        })        .on("click", ".hide-page-loading-msg", function () {              $.mobile.hidePageLoadingMsg();        }); The spinny is activated by setting the class of a button (for example) to the 'show-page-loading-msg' class. &lt;a data-role="button" class="show-page-loading-msg"Recalculate This means the code above is fired, calling the showPageLoadingMsg on the document.mobile object. Then, after a 2 second timeout, it calls the hidePageLoadingMsg() function. Supposedly, it should show "recalculating" underneath the spinny, but I've not got that to work. I'm wondering if there is a problem with the jquery mobile implementation. Anyway, it doesn't really matter, it's the principle I'm after, and I now have spinnys!

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• PASS Summit for SQL Starters

  - by Davide Mauri

  I’ve received a buch of emails from PASS Summit “First Timers” that are also somehow new to SQL Server (for “somehow” I mean people with less than 6 month experience but with some basic knowledge of SQL Server engine) or are catching up from SQL Server 2000. The common question regards the session one should not miss to have a broad view of the entire SQL Server platform have some insight into some specific areas of SQL Server Given that I’m on (semi-)vacantion and that I have more free time (not true, I have to prepare slides & demos for several conferences, PASS Summit  - Building the Agile Data Warehouse with SQL Server 2012 - and PASS 24H - Agile Data Warehousing with SQL Server 2012 - among them…but let’s pretend it to be true), I’ve decided to make a post to answer to this common questions. Of course this is my personal point of view and given the fact that the number and quality of session that will be delivered at PASS Summit is so high that is very difficoult to make a choice, fell free to jump into the discussion and leave your feedback or – even better – answer with another post. I’m sure it will be very helpful to all the SQL Server beginners out there. I’ve imposed to myself to choose 6 session at maximum for each Track. Why 6? Because it’s the maximum number of session you can follow in one day, and given that all the session will be on the Summit DVD, they are the answer to the following question: “If I have one day to spend in training, which session I should watch?”. Of course a Summit is not like a Course so a lot of very basics concept of well-established technologies won’t be found here. Analysis Services, Integration Services, MDX are not part of the Summit this time (at least for the basic part of them). Enough with that, let’s start with the session list ideal to have a good Overview of all the SQL Server Platform: Geospatial Data Types in SQL Server 2012 Inside Unstructured Data: SQL Server 2012 FileTable and Semantic Search XQuery and XML in SQL Server: Common Problems and Best Practice Solutions Microsoft's Big Play for Big Data Dashboards: When to Choose Which MSBI Tool Microsoft BI End-User Tools 360° for what concern Database Development, I recommend the following sessions Understanding Transaction Isolation Levels What to Look for in Execution Plans Improve Query Performance by Fixing Bad Parameter Sniffing A Window into Your Data: Using SQL Window Functions Practical Uses and Optimization of New T-SQL Features in SQL Server 2012 Taking MERGE Beyond the Basics For Business Intelligence Information Delivery Analyzing SSAS Data with Excel Building Compelling Power View Reports Managed Self-Service BI PowerPivot 101  SharePoint for Business Intelligence The Best Microsoft BI Tools You've Never Heard Of and for Business Intelligence Architecture & Development BI Power Hour Building a Tabular Model Database Enterprise Information Management: Bringing Together SSIS, DQS, and MDS SSIS Design Patterns Storing Columnstore Indexes Hadoop and Its Ecosystem Components in Action Beside the listed sessions, First Timers should also take a look the the page PASS set up for them: http://www.sqlpass.org/summit/2012/Connect/FirstTimers.aspx See you at PASS Summit!

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• Lenovo Thinkpad X1 Carbon support

  - by Robottinosino

  I am considering selling my Mac to get money towards a Lenovo Thinkpad X1 because what I really want to do is to be running an Ubuntu system all the time. Is this machine completely supported in Ubuntu, with no tiny little feature missing just because I am "going Linux"? Optional user story section, skip to the question below if you don't have time: I have a friend who bought a "works on Ubuntu" system a year ago and has hated the fact ever since: battery lasts less than if he boots in Windows (which he despises) and he ascribes that to "no good OS/harware integration and support for advanced chipset power management features", odd behaviour on suspend/resume/hibernate (says: "when it works 90% of the time and the other 10% it makes you lose your work is as good as broken - 90% is the same as 0% he says), some occasional graphics card glitches he can perfectly well live with and has almost grown affectionate to, and finally, and that is what would make him undo his choice if he could, bad "input device drivers". He says: trackpoint and trackpad just "feel different", "so much better" on Windows and that was impossible to know from the website brochure. That story makes me very doubtful... but I want to abandon this "walled garden" of prison that is my Mac and go Ubuntu all the way, no doubt about that! My dilemma at this time is just: "I don't want to live with those eternal frustrations for sure"! Here's a directly answerable phrasing of my question: Is the Lenovo Thinkpad X1 supported on Ubuntu? Yes/no, which version? Which hardware features are not supported? Provide a list Optionally: sort the list in descending order of frustration from your experience Optionally: mention if there are acceptable workarounds to the "out-of-the-box" condition described in the earlier points and whether this ameliorates frustration at least to "tolerable" levels Comment: the Ubuntu hardware certification page is so not-for-end-users it's unreal. Whoa. What would make it end-user friendly is: Link to "buy here and you'll be just fine, this is the right configuration for you, it'll work as long as you press BUY on that page and don't browse further" Remove mentions of may and might not work. Just tell it straight: press buy here and you will get a working system with the exception of A, B, C (so that I can decide whether the philosophical "freedom pleasure" I get from escaping an Apple world is enough to off-balance the loss, for instance, of Bluetooth capabilities (something that I of course use on my Mac) but "could" lose to use free (as in freedom) software The certification page fails to dispel doubts in me as an end-user. I don't feel "eased into Ubuntu", I feel "partially informed".

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• Has test driven development (TDD) actually benefited a real world project?

  - by James

  I am not new to coding. I have been coding (seriously) for over 15 years now. I have always had some testing for my code. However, over the last few months I have been learning test driven design/development (TDD) using Ruby on Rails. So far, I'm not seeing the benefit. I see some benefit to writing tests for some things, but very few. And while I like the idea of writing the test first, I find I spend substantially more time trying to debug my tests to get them to say what I really mean than I do debugging actual code. This is probably because the test code is often substantially more complicated than the code it tests. I hope this is just inexperience with the available tools (RSpec in this case). I must say though, at this point, the level of frustration mixed with the disappointing lack of performance is beyond unacceptable. So far, the only value I'm seeing from TDD is a growing library of RSpec files that serve as templates for other projects/files. Which is not much more useful, maybe less useful, than the actual project code files. In reading the available literature, I notice that TDD seems to be a massive time sink up front, but pays off in the end. I'm just wondering, are there any real world examples? Does this massive frustration ever pay off in the real world? I really hope I did not miss this question somewhere else on here. I searched, but all the questions/answers are several years old at this point. It was a rare occasion when I found a developer who would say anything bad about TDD, which is why I have spent as much time on this as I have. However, I noticed that nobody seems to point to specific real-world examples. I did read one answer that said the guy debugging the code in 2011 would thank you for have a complete unit testing suite (I think that comment was made in 2008). So, I'm just wondering, after all these years, do we finally have any examples showing the payoff is real? Has anybody actually inherited or gone back to code that was designed/developed with TDD and has a complete set of unit tests and actually felt a payoff? Or did you find that you were spending so much time trying to figure out what the test was testing (and why it was important) that you just tossed out the whole mess and dug into the code?

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• Avoiding the Black Hole of Leads

  - by Charles Knapp

  Sales says, "Marketing doesn’t deliver enough qualified leads. So, we generate 90% of our own leads." Meanwhile, Marketing says, "We generate most of the leads. But, Sales doesn’t contact them quickly enough, while the lead is still interested." According to Sirius Decisions: Up to 90% of leads never make it to closure Sales works on only 11% of the leads supplied by Marketing Only 18% of the leads Sales accepts convert to opportunities Yet, 45% of prospects typically buy a product from someone within 12 months The root cause of these commonplace complaints is a disconnect between the funnels of marketing and sales. Unfortunately, we often see companies with an assortment of poorly integrated marketing tools. It takes too long and too many people to move the data around, scrub it, upload it from one system to another, and get it routed to the right sales teams. As a result, leads fall through the cracks, contextual information is lost, and by the time sales actually contacts a customer it may be too late. Sales automation alone is not enough. Marketing automation (including social) is not enough. Sales and Marketing must work together. It’s time to connect the silos of marketing and sales pipelines and analytics. It’s time for integrated Sales and Marketing automation. Integrated pipelines improve lead quality and timeliness. Marketing systems can track a rich set of contextual information about a prospect–self-disclosed information about interests, content viewed, and so on. This insight can equip the sales rep with rich information to make a face-to-face conversation more relevant and more likely to convert to the next stage in the sales process. Integrated lead to revenue (LTR) management provides end-to-end visibility, enabling the company to measure what is working. Marketing can measure its impact on revenue and other business outcomes, and sales can harness and redirect marketing investments to areas where they most help achieve sales objectives. It’s a win-win play. Marketing delivers more leads that are qualified, cuts cost per lead, and demonstrates a strong Return on Marketing Investment (ROMI). Sales spends more time with warm leads and less time on cold calls, achieves higher close rates, and delivers more revenue. Learn more by attending our Integrated Sales and Marketing session at the upcoming CloudWorld conferences. Or, visit our Sales and Marketing Cloud Service site for videos and other learning resources.

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• How to apply effects that occur (or change) over time to characters in a game?

  - by Joshua Harris

  So assume that I have a system that applies Effects to Characters like so: public class Character { private Collection<Effect> _effects; public void AddEffect (Effect e) { e.ApplyTo(this); _effects.Add(e); } public void RemoveEffect (Effect e) { e.RemoveFrom(this); _effects.Remove(e); } } public interface Effect { public void ApplyTo (Character character); public void RemoveFrom (Character character); } Example Effect: Armor Buff for 5 seconds. void someFunction() { // Do Stuff ... Timer armorTimer = new Timer(5 seconds); ArmorBuff armorbuff = new ArmorBuff(); character.AddEffect(armorBuff); armorTimer.Start(); // Do more stuff ... } // Some where else in code public void ArmorTimer_Complete() { character.RemoveEffect(armorBuff); } public class ArmorBuff implements Effect { public void applyTo(Character character) { character.changeArmor(20); } public void removeFrom(Character character) { character.changeArmor(-20); } } Ok, so this example would buff the Characters armor for 5 seconds. Easy to get working. But what about effects that change over the duration of the effect being applied. Two examples come to mind: Damage Over Time: 200 damage every second for 3 seconds. I could mimic this by applying an Effect that lasts for 1 second and has a counter set to 3, then when it is removed it could deal 200 damage, clone itself, decrement the counter of the clone, and apply the clone to the character. If it repeats this until the counter is 0, then you got a damage over time ability. I'm not a huge fan of this approach, but it does describe the behavior exactly. Degenerating Speed Boost: Gain a speed boost that degrades over 3 seconds until you return to your normal speed. This is a bit harder. I can basically do the same thing as above except having timers set to some portion of a second, such that they occur fast enough to give the appearance of degenerating smoothly over time (even though they are really just stepping down incrementally). I feel like you could get away with only 12 steps over a second (maybe less, I would have to test it and see), but this doesn't seem very elegant to me. The only other way to implement this effect would be to change the system so that the Character checks the _effects collection for effects that alter any of the properties any time that they are being used. I could handle this in functions like getCurrentSpeed() and getCurrentArmor(), but you can imagine how much of a hassle it would be to have that kind of overhead every time you want to do a calculation with movement speed (which would be every time you move your character). Is there a better way to deal with these kinds of effects or events?

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• Career advice: stay with PHP or start a new career in something else ( .Net?)

  - by Christian P

  I'm planning on moving to NY in 6-12 months tops, so I'm forced to find a new job. When I'm planing to start my life in another city it's also probably a good time to think about career changes. I've found a lot of different opinions about PHP vs .Net vs Java and this is not topic here. I don't want to start a new fight about which language is better. Knowing programming language is not the most important thing for being a software developer. To be a really good developer you need to know OOP, design patterns, testing... and language is just a tool to make things happen. So back to my question. I have mixed experience in IT - 1 year as an IT support guy (Windows administration and support), around 2 years of experience in embedded programming (VB.Net 2005) and for the last 2 years I'm working with PHP/MySQL. I have worked with Magento web shop, assisted in some projects in Symfony, modified few Drupal sites. My main concerns are following: Do I continue to improve my skills in PHP e.g. to start learning some major PHP framework like Zend, Symfony maybe get some PHP certification. Or do I start learning .NET or Java. I'm more familiar to .NET so I'll probably choose it if choice falls between .NET and Java ( or you could convince me to choose Java :). Career-wise, I don't know what is the best choice. Learning new framework and language is more time consuming then improving my existing skills in PHP. But with .NET you have a lot of possibilities (Windows 7 Phone development, Silverlight, WPF) and possibly bigger chances to find better jobs. PHP jobs are less payed then .NET, at least, according to my researches (correct me if I'm wrong). But if I start now with .NET I'm just a beginner and my salary will be low. I need at least 2+ years of experience in some language to even try to find some job that is paying higher than $50-60k in NY. My main goal in next 2-3 years is to try to find a job in a $60-80k category. Don't get me wrong, I'm not just chasing money, but money is an important factor when you're trying to start a family. I'm 27 years old and I feel that there isn't a lot of room for wrong decisions regarding my career, so any advice will be very welcome. Update Thank you all for spending time to help me with my problem. All of the answers and comments have been very helpful. I have decided to stick with PHP but also to learn C# and Silverlight 4. We'll see where the life will take me.

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• How can I create a flexible system for tiling a 2D RPG map?

  - by CptSupermrkt

  Using libgdx here. I've just finished learning some of the basics of creating a 2D environment and using an OrthographicCamera to view it. The tutorials I went through, however, hardcoded their tiled map in, and none made mention of how to do it any other way. By tiled map, I mean like Final Fantasy 1, where the world map is a grid of squares, each with a different texture. So for example, I've got a 6 tile x 6 tile map, using the following code: Array<Tile> tiles = new Array<Tile>(); tiles.add(new Tile(new Vector2(0,5), TileType.FOREST)); tiles.add(new Tile(new Vector2(1,5), TileType.FOREST)); tiles.add(new Tile(new Vector2(2,5), TileType.FOREST)); tiles.add(new Tile(new Vector2(3,5), TileType.GRASS)); tiles.add(new Tile(new Vector2(4,5), TileType.STONE)); tiles.add(new Tile(new Vector2(5,5), TileType.STONE)); //... x5 more times. Given the random nature of the environment, for loops don't really help as I have to start and finish a loop before I was able to do enough to make it worth setting up the loop. I can see how a loop might be helpful for like tiling an ocean or something, but not in the above case. The above code DOES get me my final desired output, however, if I were to decide I wanted to move a piece or swap two pieces out, oh boy, what a nightmare, even with just a 6x6 test piece, much less a 1000x1000 world map. There must be a better way of doing this. Someone on some post somewhere (can't find it now, of course) said to check out MapEditor. Looks legit. The question is, if that is the answer, how can I make something in MapEditor and have the output map plug in to a variable in my code? I need the tiles as objects in my code, because for example, I determine whether or not a tile is can be passed through or collided with based on my TileTyle enum variable. Are there alternative/language "native" (i.e. not using an outside tool) methods to doing this?

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• Who Are the BI Users in Your Neighborhood?

  - by [email protected]

  By Brian Dayton on March 19, 2010 10:52 PM Forrester's Boris Evelson recently wrote a blog titled "Who are the BI Personas?" that I enjoyed for a number of reasons. It's a quick read, easy to grasp and (refreshingly) focuses on the users of technology VS the technology. As Evelson admits, he meant to keep the reference chart at a high-level because there are too many different permutations and additional sub-categories to make such a chart useful. For me, I wouldn't head into the technical permutations but more the contextual use of BI and the issues that users experience. My thoughts brought up more questions than answers such as: Context: - HOW: With the exception of the "Power User" persona--likely some sort of business or operations analyst? - WHEN: Are they using the information to make real-time decisions on the front lines (a customer service manager or shipping/logistics VP) or are they using this information for cumulative analysis and business planning? Or both? - WHERE: What areas of the business are more or less likely to rely on BI across an organization? Human Resources, Operations, Facilities, Finance--- and why are some more prone to use data-driven analysis than others? Issues: - DELAYS & DRAG ON IT?: One of the persona characteristics Evelson calls out is a reliance on IT. Every persona except for the "Power User" has a heavy reliance on IT for support. What business issues or delays does that cause to users? What is the drag on IT resources who could potentially be creating instead of reporting? - HOW MANY CLICKS: If BI is being used within the context of a transaction (sales manager looking for upsell opportunities as an example) is that person getting the information within the context of that action or transaction? Or are they minimizing screens, logging into another application or reporting tool, running queries, etc.? Who are the BI Users in your neighborhood or line of business? Do Evelson's personas resonate--and do the tools that he calls out (he refers to it as "BI Style") resonate with what your personas have or need? Finally, I'm very interested if BI use is viewed as a bolt-on...or an integrated part of your daily enterprise processes?

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• The partition table is corrupt

  - by Tim

  I have a corrupt the partition table on the laptop that is running Ubunutu 10.4. Before the partition table was corrupt I had the following partitions: 2 primary partitions: 1st - NTFS 2nd - Extended 4 logical partitons that are built within 2nd extended: 1st NTFS (68 Gib) 2nd Linux (19 Gib) 3rd Swap (1.4 Gib) 4th Linux (24 Gib) The physical order of these partitions was the following: ( 4th Linux ) - ( 1st NTFS ) - ( 2nd Linux ) - ( 3rd Swap ) The logical order of the partition was different: ( 1st NTFS ) - ( 2nd Linux ) - ( 3rd Swap ) ( 4th Linux ) NTFS partition was big and it resided between 2 Linux partitions, neither of these partitions had enough space to install Oracle 11g. Therefore, I decided to a) either move the NTFS partion to the left or b) remove it completely and extend partition where Linux resides. As I tool I have chosen GParted. But unfortunately it was not able to move the partition because he found that in NTFS partition there are some blocks that are referenced multiple times. Also it was not able to remove the partition neither, because in this case the partitions that follow it ( 2nd Linux ) - ( 3rd Swap ) have to be in his opinion also removed, because the organization of extended partition is a linked list. Since GParted was not able to do such thing I was trying to find another tool. I found diskdrake tool on PSLinuxOS distribution of linux. That tool silently deleted ( 1st NTFS ) partition and I thought that everything was fine. But diskdrake has damaged the partition in a way that I am not able either to boot from the hard disk nor to see the partitions with GParted and even with diskdrake itself! Fortunately I have a live CD of Ubuntu 8.10 and I am able to boot and see hard disk. I have 2 ideas how I can solve the problem: 1) Manually change disk partitions and point them to the correct partitions. 2) Create partition table with GParted that as much as possible is the same with the previous one I find the 2nd approach less time consuming but some data will be lost because of it is not possible to place borders of the partitions exactly how it was before. And moreover I am not sure if such approach would work, for example, if the OS is able to locate files after repartitioning. I feel like that it will but not 100% sure. Are there some ideas how the problem may be solved?

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• Looking for recommendations for a server-side newsletter program

  - by Sparky672

  Hello- I'm currently using a server-side SQL based mailing list program called Php-List on multiple sites and it works fairly well. But installation and setup is quite cumbersome, quirky and the interface is not well organized... neither is the code... with pieces all over the place in random fashion. Customizing the "look & feel" and full site integration are both tedious and painful. Upgrading the version is made more complex since multiple edits need to be manually transferred each time. Also, probably due to a poor English translation, descriptions and instructions within certain areas of the user interface are contradictory and unclear. You just have to play with it and remember what you did last time it worked. It's supposed to be so my customers can send out their own newsletters... after supplying a written tutorial, about half of them seem to stumble through it okay and the other half just hire me to do it for them. So not quite easy enough for most average people to use. I'm looking for something that's as easy for them as using a blog or discussion forum. It also must be easier to set up and integrate into a site than Php-List. I have no problem getting dirty and writing CSS or HTML by hand. Nor do I have any problem editing the program code. Perhaps what I'm looking for is a solution that is more organized, a better GUI, and template or "skin" based. Therefore, if I spend many hours customizing a skin, I can simply update the program and re-use my custom skin without having to reproduce the tedious setup over and over. (I currently maintain a list of about 25 things I must manually edit or add to multiple files in multiple directories each time I install or upgrade Php-List) A great example of what I'm looking for is very much like WordPress or phpBB. They're both easy to install and customize yet powerful and packed full of features. They're also VERY well organized making customization less painful. So enough yammering for now... anyone know of something, besides Php-List, with many of the same features as Php-List; maintaining a mailing list with a server-side database, custom sign-up pages, automatic opt-in opt-out, allowing custom HTML newsletter templates, etc? Thank-you!

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• LibGDX - Textures rendering at wrong position

  - by ACluelessGuy

  Update 2: Let me further explain my problem since I think that i didn't make it clear enough: The Y-coordinates on the bottom of my screen should be 0. Instead it is the height of my screen. That means the "higher" i touch/click the screen the less my y-coordinate gets. Above that the origin is not inside my screen, atleast not the 0 y-coordinate. Original post: I'm currently developing a tower defence game for fun by using LibGDX. There are places on my map where the player is or is not allowed to put towers on. So I created different ArrayLists holding rectangles representing a tile on my map. (towerPositions) for(int i = 0; i < map.getLayers().getCount(); i++) { curLay = (TiledMapTileLayer) map.getLayers().get(i); //For all Cells of current Layer for(int k = 0; k < curLay.getWidth(); k++) { for(int j = 0; j < curLay.getHeight(); j++) { curCell = curLay.getCell(k, j); //If there is a actual cell if(curCell != null) { tileWidth = curLay.getTileWidth(); tileHeight = curLay.getTileHeight(); xTileKoord = tileWidth*k; yTileKoord = tileHeight*j; switch(curLay.getName()) { //If layer named "TowersAllowed" picked case "TowersAllowed": towerPositions.add(new Rectangle(xTileKoord, yTileKoord, tileWidth, tileHeight)); // ... AND SO ON If the player clicks on a "allowed" field later on he has the opportunity to build a tower of his coice via a menu. Now here is the problem: The towers render, but they render at wrong position. (They appear really random on the map, no certain pattern for me) for(Rectangle curRect : towerPositions) { if(curRect.contains(xCoord, yCoord)) { //Using a certain tower in this example (left the menu out if(gameControl.createTower("towerXY")) { //RenderObject is just a class holding the Texture and x/y coordinates renderList.add(new RenderObject(new Texture(Gdx.files.internal("TowerXY.png")), curRect.x, curRect.y)); } } } Later on i render it: game.batch.begin(); for(int i = 0; i < renderList.size() ; i++) { game.batch.draw(renderList.get(i).myTexture, renderList.get(i).x, renderList.get(i).y); } game.batch.end(); regards

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• The Minimalist's Approach to Content Governance

  - by Kellsey Ruppel

  This week on the blog, we want to focus on the content lifecylce and how important it is to have the tools in place to be able to properly manage all te phases of the content lifecylce. John Brunswick has some great advice when it comes to this topic, so expect to hear a lot from him this week! Originally posted by John Brunswick. Let's be honest - content governance is far from an exciting topic. BUT the potential of a very small intranet team creating and maintaining a platform that provides an organization with relevant, high value information, helping workers to get their jobs done with greater accuracy and in less time is exciting. It is easy to quickly start producing content, but the challenge is ensuring that the environment is easy to navigate and use on the third week and during the third year.   What can be done to bridge this gap? Over the next few blog entries let's take a pragmatic, minimalistic view of a process that can help any team manage a wealth of unstructured information. Based on an earlier article that I wrote around Portal Governance, I am going to focus on using technology as much as possible to support the governance of content with minimal involvement from users. The only certainty about content production is that business users are not fans of maintaining content. Maintenance is overhead and is a long-term investment thats value will possibly not be realized under the current content creator's watch. To add context to how we will use technical tools in this process, each post will highlight one section of the content lifecycle process as outlined below Content Lifecycle Stages 1. Request - Understand the education, purpose, resource and success criteria for content 2. Create - Determine access and workflow for content 3. Manage - Understand ownership and review cycles 4. Retire - Act on thresholds established during the request stage Within each state we will also elaborate as to 1. Why - why would we entertain doing this? 2. How - the steps that are needed to make it happen 3. Impact - what is the net benefit or loss based on the process Over the course of this week, we will dive deep into the stages and the minimal amount of time, effort and process within each to make some meaningful gains in the improvement of user experience and productivity in their search for information. It might be a stretch to say that we can make content governance exciting, but hopefully it can end up being painless and paying dividends. And if you'd like to hear first hand from a customer that is managing their content lifecycle with Oracle WebCenter, be sure to join us on Wednesday for this webcast "ResCare Solves Content Lifecycle Challenges with Oracle WebCenter"!

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• Oracle Linux Partner Pavilion Spotlight - Part II

  - by Ted Davis

  As we draw closer to the first day of Oracle OpenWorld, starting in less than a week, we continue to showcase some of our premier partners exhibiting in the Oracle Linux Partner Pavilion ( Booth #1033). We have Independent Hardware Vendors, Independent Software Vendors and Systems Integrators that show the breadth of support in the Oracle Linux and Oracle VM ecosystem. In today's post we highlight three additional Oracle Linux / Oracle VM Partners from the pavilion. Micro Focus delivers mainframe solutions software and software delivery tools with its Borland products. These tools are grouped under the following solutions: Analysis and testing tools for JDeveloper Micro Focus Enterprise Analyzer is key to the success of application overhaul and modernization strategies by ensuring that they are based on a solid knowledge foundation. It reveals the reality of enterprise application portfolios and the detailed constructs of business applications. COBOL for Oracle Database, Oracle Linux, and Tuxedo Micro Focus Visual COBOL delivers the next generation of COBOL development and deployment. Itbrings the productivity of the Eclipse IDE to COBOL, and provides the ability to deploy key business critical COBOL applications to Oracle Linux both natively and under a JVM. Migration and Modernization tooling for mainframes Enterprise application knowledge, development, test and workload re-hosting tools significantly improves the efficiency of business application delivery, enabling CIOs and IT leaders to modernize application portfolios and target platforms such as Oracle Linux. When it comes to Oracle Linux database environments, supporting high transaction rates with minimal response times is no longer just a goal. It’s a strategic imperative. The “data deluge” is impacting the ability of databases and other strategic applications to access data and provide real-time analytics and reporting. As such, customer demand for accelerated application performance is increasing. Visit LSI at the Oracle Linux Pavilion, #733, to find out how LSI Nytro Application Acceleration products are designed from the ground up for database acceleration. Our intelligent solid-state storage solutions help to eliminate I/O bottlenecks, increase throughput and enable Oracle customers achieve the highest levels of DB performance. Accelerate Your Exadata Success With Teleran. Teleran’s software solutions for Oracle Exadata and Oracle Database reduce the cost, time and effort of migrating and consolidating applications on Exadata. In addition Teleran delivers visibility and control solutions for BI/data warehouse performance and user management that ensure service levels and cost efficiency.Teleran will demonstrate these solutions at the Oracle Open World Linux Pavilion: Consolidation Accelerator - Reduces the cost, time and risk ofof migrating and consolidation applications on Exadata. Application Readiness – Identifies legacy application performance enhancements needed to take advantage of Exadata performance features Workload Accelerator – Identifies and clusters workloads for faster performance on Exadata Application Visibility and Control - Improves performance, user productivity, and alignment to business objectives while reducing support and resource costs. Thanks for reading today's Partner Spotlight. Three more partners will be highlighted tomorrow. If you missed our first Partner Spotlight check it out here.

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• Does it make the game more fun when the user is forced to progress thru the levels sequentially rather than letting them pick and play?

  - by BeachRunnerJoe

  Hello. For the first time in my game, I'm stuck with a real design dilemma. I guess that's a good thing ;) I'm building a word puzzle game that has five levels, each with 30 puzzles. Currently, the user has to solve one puzzle at a time before moving to the next. However, I'm finding the user occasionally gets stuck on a puzzle, at which point they can no longer play until they solve it. This is obviously bad because many people will just quit playing the game and delete the app since they get frustrated and can't play any other puzzles until the current puzzle is solved. The only elegant solution I can find to helping the player get unstuck is changing the design of the game to allow the users to pick any puzzle to play at any time. This way, if they get stuck, they can come back to it later and at least they have other puzzles to play in the meantime. It's my opinion, however, that this new flow design doesn't make the game as fun as the original flow design where the player has to complete a puzzle before moving to the next. To me, it's like anything else, when you only have one of something, it's more enjoyable, but when you have 30 of something, it's far less enjoyable. In fact, when I present the user with 30 puzzles to choose from that they need to solve before unlocking the next level, it almost seems as tho I'm making them feel like it's work they have to do. I even had a tester voluntarily tell me that being forced to complete a puzzle before moving to the next is more motivating. My questions are... Do you agree/disagree? Do you have any suggestions for how I can help the player get unstuck? Thanks so much in advance for your thoughts! EDIT: I should mention that I've already considered a few other solutions to helping the user get unstuck, but none of them seem like good ideas. They are... Add more hints: Currently, the user gets two hints per puzzle. If I increase the hint count, it only makes the game more easy and still leaves the possibility of the user getting stuck. Add a "Show Solution" button: This seems like a bad idea because it's my opinion this takes the fun out of the game for many people who would probably otherwise solve the puzzle if they didn't have the quick option to see the solution.

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• What does path finding in internet routing do and how is it different from A*?

  - by alan2here

  Note: If you don't understand this question then feel free to ask clarification in the comments instead of voting down, it might be that this question needs some more work at the moment. I've been directed here from the Stack Excange chat room Root Access because my question didn't fit on Super User. In many aspects path finding algorithms like A star are very similar to internet routing. For example: A node in an A* path finding system can search for a path though edges between other nodes. A router that's part of the internet can search for a route though cables between other routers. In the case of A*, open and closed lists are kept by the system as a whole, sepratly from any individual node as well as each node being able to temporarily store a state involving several numbers. Routers on the internet seem to have remarkable properties, as I understand it: They are very performant. New nodes can be added at any time that use a free address from a finite (not tree like) address space. It's real routing, like A*, there's never any doubling back for example. Similar IP addresses don't have to be geographically nearby. The network reacts quickly to changes to the networks shape, for example if a line is down. Routers share information and it takes time for new IP's to be registered everywhere, but presumably every router doesn't have to store a list of all the addresses each of it's directions leads most directly to. I'm looking for a basic, general, high level description of the algorithms workings from the point of view of an individual router. Does anyone have one? I presume public internet routers don't use A* as the overheads would be to large, and scale to poorly. I also presume there is a single method worldwide because it seems as if must involve a lot of transferring data to update and communicate a reasonable amount of state between neighboring routers. For example, perhaps the amount of data that needs to be stored in each router scales logarithmically with the number of routers that exist worldwide, the detail and reliability of the routing is reduced over increasing distances, there is increasing backtracking involved in parts of the network that are less geographically uniform or maybe each router really does perform an A* style search, temporarily maintaining open and closed lists when a packet arrives.

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• Are separate business objects needed when persistent data can be stored in a usable format?

  - by Kylotan

  I have a system where data is stored in a persistent store and read by a server application. Some of this data is only ever seen by the server, but some of it is passed through unaltered to clients. So, there is a big temptation to persist data - whether whole rows/documents or individual fields/sub-documents - in the exact form that the client can use (eg. JSON), as this removes various layers of boilerplate, whether in the form of procedural SQL, an ORM, or any proxy structure which exists just to hold the values before having to re-encode them into a client-suitable form. This form can usually be used on the server too, though business logic may have to live outside of the object, On the other hand, this approach ends up leaking implementation details everywhere. 9 times out of 10 I'm happy just to read a JSON structure out of the DB and send it to the client, but 1 in every 10 times I have to know the details of that implicit structure (and be able to refactor access to it if the stored data ever changes). And this makes me think that maybe I should be pulling this data into separate business objects, so that business logic doesn't have to change when the data schema does. (Though you could argue this just moves the problem rather than solves it.) There is a complicating factor in that our data schema is constantly changing rapidly, to the point where we dropped our previous ORM/RDBMS system in favour of MongoDB and an implicit schema which was much easier to work with. So far I've not decided whether the rapid schema changes make me wish for separate business objects (so that server-side calculations need less refactoring, since all changes are restricted to the persistence layer) or for no separate business objects (because every change to the schema requires the business objects to change to stay in sync, even if the new sub-object or field is never used on the server except to pass verbatim to a client). So my question is whether it is sensible to store objects in the form they are usually going to be used, or if it's better to copy them into intermediate business objects to insulate both sides from each other (even when that isn't strictly necessary)? And I'd like to hear from anybody else who has had experience of a similar situation, perhaps choosing to persist XML or JSON instead of having an explicit schema which has to be assembled into a client format each time.

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• Analysing SQLBits Feedback

  - by jamiet

  Earlier this week I received all the feedback that people offered on my session at SQLBits 7 in York – “SSIS Dataflow Performance Tuning” (the video is available online if you wish to see it). As you may have gathered from previous posts on this blog and my less-SQLy-focused Wordpress blog I am a big fan of collecting and tracking both personal and public data and session feedback lends itself very well to tracking because it is quantitative rather than qualitative; by that I mean attendees are invited to provide marks out of ten rather than (or, in the case of SQLBits, as well as) written comments. The SQLBits feedback is also useful because they use a consistent format – the same questions are asked each time – this means it is particularly easy to to track whether the scores that people give are trending up or down. I suspect that somewhere the SQLBits organisers have a big Analysis Services cube (ok, perhaps its an Excel pivot table) that allows them to analyse these scores per conference, speaker, track etc.… and there’s no reason that we as session speakers cannot do the same thing. To that end I have started to store my feedback in an Excel spreadsheet of my own which in the interests of transparency is available for public viewing (only a web browser required) on SkyDrive at http://cid-550f681dad532637.office.live.com/view.aspx/Public/Misc/Personal%20SQLBits%20Session%20Feedback.xlsx. I have used a pivot table to aggregate all that feedback and here is a screenshot: I am hereby making a public plea to the SQLBits organisers (on the off-chance that they are reading) to please continue to keep the feedback format consistent in the future and I encourage them to publish all of the feedback in an anonymised form. I would also encourage anyone doing conference speaking to track their conference feedback in the same way that I am doing so that you get an insight into whether or not you are improving over time. It is not difficult to setup and maintaining it as you do more sessions takes very little effort. Storing feedback data like this leads me to wider thoughts about well-known conventions and data format standardisation. Let’s imagine a utopia where there were a standard set of questions for capturing session feedback that were leveraged at every conference regardless of subject matter, location or culture; that would give rise to immense cross-conference and cross-discipline analysis – the data analyst in me goes giddy at the thought of it. It is scenarios like this that drive my interest both in data formats such as iCalendar, microformats and RDF, and in emerging movements such as the semantic web and linked data, all things which I have written about in the past. I don’t know whether we will ever reach the stage where every piece of data has structured, descriptive metadata associated with it but I live in hope. @Jamiet

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• Desparately Need Help: After a mishap, a folder shows 0 files in it

  - by bobby

  I'm hoping some of you guys may be able to shed some light on this scenario: I had a odt document on which I was working from one of many files in a folder among many on an internal hard-drive. Some kind of glitch occured and the document crashed (this could have been some kind of power charge whilst another hard drive was being unmounted). As I looked into the folders surrounding the folder in which my odt document was stored, they start to show 0 files in them. I immediately switched off the PC and then re-started. Upon the re-start, the folders would show the 1,000s of files I've stored in them and then within 5 minutes, as I started to back them up, freeze, cut-off the process of transfer. When I tried to open anything on the internal hard-drive, be it an avi film, an mp3, a cbr or a word doc, they all showed blank or would work. Some folders had vastly less files showing. Eventually, things calmed down. I closed the PC, checked that the connections were in firmly, gave it a vacuum and restarted the PC. All the files eventually showed up and I started to back them up (which I'd brought a hard drive for anyway but been distracted and not done). All folders show except the one which contained the document I was working on at the time of the trouble. Strangely, it was one that should itself full on several occasions on restarts. It shows zero files now. Properties shows zero files and zero space taken by it. Yet when I drop a file into this folder by pasting it in, it disappears too. Opening the folder, there is nothing there. But if I paste that document again, the PC asks would I like to replace the existing file with the same name (that I can't see), when I click yes, the file appears. When I exit, the folder shows the 0 files in the folder. Going back into the folder, it has disappeared again. I'm hoping that someone can help give me tips to recover the files in the folder, it would be greatly, greatly appreciated. All other films, music, comics, documents show and are fine!

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• I didn't mean to become a database developer, but now I am. Should I stop or try to get better?

  - by pretlow majette

  20 years ago I couldn't afford even a cheap POS program when I opened my first surf shop in the Virgin Islands. I bought a copy of Paradox (remember that?) in 1990 and spent months in a back room scratching out a POS application. Over many iterations, including a switch to Access (2000)/SQL Server (2003), I built a POS and backoffice solution that runs four stores with multiple cash registers, a warehouse and office. Until recently, all my stores were connected to the same LAN (in a small shopping center) and performance wasn't an issue. Now that we've opened a location in the States that's changed. Connecting to my local server via the internet has slowed that locations application to a crawl. This is partly due to the slow and crappy dsl service we have in the Virgin Islands, and partly due to my less-than-professional code and sql. With other far-away stores in the works, I need a better solution. I like my application. My staff knows it well, and I'm not inclined to take on the expense of a proper commercial solution. So where does that leave me? I should probably host my sql online to sidestep the slow dsl here. I think I can handle cleaning up my SQL querries to speed that up a bit. What about Access? My version seems so old, but I don't like the newer versions with the 'ribbon'. There are so many options... Should I be learning Visual Studio with an eye on moving completely to the web? Will my VBA skills help me at all there? I don't have the luxury of a year at the keyboard to figure it out anymore. What about dotnetnuke, sharepoint, or lightswitch? They all seem like possibilities, but even understanding their capabilities is daunting. I'm pretty deep into it, but maybe I should bail and hire a consultant or programmer. That sounds expensive tho, and there's no guarantee there either... Any advice would be greatly appreciated. Or, if anybody is interested in buying a small chain of surf shops...

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• Showing ZFS some LOVE

  - by Kristin Rose

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} L is for the way you look at us, and O because we’re Oracle, but V is very, very, extra ordinary, and E, well that’s obvious… E is because Oracle’s new Sun ZFS Storage Appliance is Excellent, and here at OPN, we like spell out the obvious!  If you haven’t already heard, the Sun ZFS Appliance has “A simple, GUI-driven setup and configuration, solid price-performance and world-class Oracle support behind it. The CRN Test Center recommends the Sun ZFS Storage”. Read more about what CRN said here. Oracle's Sun ZFS Appliance family delivers enterprise-class network attached storage (NAS) capabilities with leading Oracle integration, simplicity, efficiency, performance, and TCO.  The systems offer an easy way to manage and expand your storage environment at a lower cost, with more efficiency, better data integrity, and higher performance when compared with competitive NAS offerings. Did we mention that set up, including configuring, will take you less than an hour since it all comes in one box and is so darn simple to use? So if you L-O-V-E what you’re hearing about Oracle’s Sun Z-F-S, learn more by watching the video below, and visiting any of our available resources . It Had to Be You, The OPN Communications Team

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• Good, simple reasons for having multiple environments

  - by smp7d

  Throughout my career I had worked at companies that had a collection of different environments for different purposes. We always had more or less our desktop environment, a test environment, a QA environment, a staging environment and a production environment. This went for both servers/applications and any data sources we were using. When I started at my current company I found that 90% of the apps were either developed on a desktop environment against production data sources or developed directly on the production server depending on the platform. I wasn't fazed because I was hired in part to make changes to improve the way the development team functioned, which was clear from my interview process. We slowly started to turn the philosophy and pretty soon, most of the apps could be run in either a desktop, test or production environment. Not too long after that staging came around as well. Now most of our developers see the benefit of this methodology and defend it vigilantly. However, we have a number of legacy apps that never got migrated. We also have a number of legacy programmers who think of this as a waste of time. Unfortunately, we got lip service but never full buy-in from management. We got what we thought was a commitment to invest substantially in this about a year ago, but nothing materialized despite the considerable planning that we put into it. Now we are finding that we need more and more environments. We need help from the server/network administration teams for setup and we need participation from the business stakeholders to support the release cycle. We are at a place now where a project can function what I consider "normally" only if you have the right people on the project and the time to set up the proper environments. I'd love to present a complete argument, but management really has no time and interest in hearing me out until there is a critical issue. I can't really articulate the benefits simply as it always just seemed second nature to me. I was wondering if there are any good, simple, irrefutable reasons for the separation of environments that would get managers with no development experience to get behind this idea. Are there any good resources/literature on the topic?

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• How can I optimize Apache to use 1GB of RAM on my website? [closed]

  - by Markon

  My VPS plan gives me 1GB of RAM burstable to 2GB. Of course I cannot use 2 GB, nor 1 GB, everyday, so I'm planning to optimize the performance of my webserver. The average of hits-per-hour is about 8'000-10'000. This means about 2 connections-per-second. Max hits-per-hour reached until now is about 60'000. That means about 16 connections-per-second. Unluckily my current apache configuration uses too much memory (when there are not connected clients - usually during the night - it uses about 1GB) so I've tried to customize the apache installation to fit to my needs. I'm using Ubuntu, kernel 2.6.18, with apache2-mpm-worker, since I've read it requires less memory, and fcgid ( + PHP). This is my /etc/apache2/apache2.conf: Timeout 45 KeepAlive on MaxKeepAliveRequests 100 KeepAliveTimeout 10 <IfModule mpm_worker_module> StartServer 2 MinSpareThreads 25 MaxSpareThreads 75 MaxClients 100 MaxRequestsPerChild 0 </IfModule> This is the output of ps aux: www-data 9547 0.0 0.3 423828 7268 ? Sl 20:09 0:00 /usr/sbin/apache2 -k start root 17714 0.0 0.1 76496 3712 ? Ss Feb05 0:00 /usr/sbin/apache2 -k start www-data 17716 0.0 0.0 75560 2048 ? S Feb05 0:00 /usr/sbin/apache2 -k start www-data 17746 0.0 0.1 76228 2384 ? S Feb05 0:00 /usr/sbin/apache2 -k start www-data 20126 0.0 0.3 424852 7588 ? Sl 19:24 0:02 /usr/sbin/apache2 -k start www-data 24260 0.0 0.3 424852 7580 ? Sl 19:42 0:01 /usr/sbin/apache2 -k start while this is ps aux for php5: www-data 7461 2.9 2.2 142172 47048 ? S 19:39 1:39 /usr/lib/cgi-bin/php5 www-data 23845 1.3 1.7 135744 35948 ? S 20:17 0:15 /usr/lib/cgi-bin/php5 www-data 23900 2.0 1.7 136692 36760 ? S 20:17 0:22 /usr/lib/cgi-bin/php5 www-data 27907 2.0 2.0 142272 43432 ? S 20:00 0:43 /usr/lib/cgi-bin/php5 www-data 27909 2.5 1.9 138092 40036 ? S 20:00 0:53 /usr/lib/cgi-bin/php5 www-data 27993 2.4 2.2 142336 47192 ? S 20:01 0:50 /usr/lib/cgi-bin/php5 www-data 27999 1.8 1.4 135932 31100 ? S 20:01 0:38 /usr/lib/cgi-bin/php5 www-data 28230 2.6 1.9 143436 39956 ? S 20:01 0:54 /usr/lib/cgi-bin/php5 www-data 30708 3.1 2.2 142508 46528 ? S 19:44 1:38 /usr/lib/cgi-bin/php5 As you can see it use a lot of memory. How can I reduce it to fit to just 1GB of RAM? PS: I also think about the switch to nginx, if Apache can't fit to my needs...

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• How to be successfull at BDD Specifications Workshops?

  - by sigo

  Today we tried to introduce BDD in our software development process by having a specification workshop. For this workshop we had 2 developers, 1 tester and 1 business analyst. The workshop lasted 1h30 and by the end of it we managed to figure out some BDD scenarios for our new feature. We tried to focus on finding the scenarios that we could miss, and the difficult ones. At the end of the workshop some people were actually unhappy with the workshop. One developer felt he wasted his time as he was used to be given out the scenarios directly by the business analyst and review them with her. The business analyst didn't feel confident with our scenario coverage (Had a feeling that we could have missed out other important stuff) but more importantly felt that this workshop was also a waste of time as she could have figured out all these scenarios by herself and in a shorter period of time. So my question is how that kind of workshop can actually work. In the theory, given you have a new feature to develop, you put the tree 'amigos' (dev/tester/ba) in the same room so that they can collaborate together on writing the differents requirements for the new feature using examples. I can see all the benefits from that. Specially in term of knowledge sharing and common product/end goal/done vision. But in practice, we still think it is more cost effective to first have a BA to work on his own on the examples and only then to have the scenarios to be reviewed/reworked by the 3 'amigos'. By having the BA to work on his own, we actually feel more confident that we are less going to miss out stuff + we still get to review the scenarios afterward to double check. We don't think than simple brainstorming/deliberate discovery is actually enought to seriously cover all the requirement for a feature. The business analyst is actually the best person for that kind of stuff. The thing we just do is to review what she wrote and see if then we have a common understanding (which could then lead to rewrite some of her scenarios or add new ones she could have missed). This workshop lasted 1h30, and by the end of it, we didn't feel confident enought about wha we did...sure we could have spent more time on it but honestly most people get exhausted after 1h30 of brainstorming. So how can you get that to work effectively in practice ?

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• Moms on Mobile: Are They Way Ahead of You?

  - by Mike Stiles

  You may have no idea how much and how fast moms are embracing mobile. Of all the demographics that can be targeted by marketers, moms have always been at or near the top of the list. And why not? They’re running households, they’re all over town, they’re making buying decisions, and they’re influencing family and friends. They, out of necessity, become masters of efficiency and time management. So when a technology tool, like mobile, comes along that assists with that efficiency and time management, we would obviously expect them to take advantage of it. So if it’s obvious, why are so many big, sophisticated brands left choking on the dust of moms who have zoomed past them in the adoption of mobile, and social on mobile? Let’s break down some hard truths as presented by a Mojiava report: -Moms spend 6.1 hours per day on average on their smartphones – more than magazines, TV or radio. -46% took action after seeing a mobile ad. -51% self-identify as “addicted” to their smartphone. -Households with an income of $25K-$50K have about the same mobile penetration among moms as those with incomes of $50K-$75K. So mobile is regarded as a necessity for middle-class moms. -Even moms without smartphones spend 2.5 hours on average per day on some connected mobile device. -Of moms with such devices, 9.8% have an iPad, 9.5% a Kindle and 5.7% an iPod Touch. -Of tablet-owning moms, 97% bought something using their tablet in the last month. -31% spend over 10 hours per week on their tablet, but less than 2 hours per week on their PCs. -62% of connected moms use shopping apps. -46% want to get info on their mobile while in a store. -Half of connected moms use social on their mobile. And they’re engaged. 81% are brand fans, 86% post updates, and 84% comment. If women and moms are one of your primary targets and you find yourself with no strong social channels where content is driving engagement and relationship-building, with sites not optimized for mobile, or with no tablet or smartphone apps, you have been solidly left behind by your customers and prospects. And their adoption of mobile and social on mobile is only exponentially speeding up, not slowing down. How much sense does it make when your customer is ready to act on your mobile ad, wants to user your iPad app to buy something from you, wants to be your fan on Facebook, wants to get messages and deals from you while they’re in your store…but you’re completely absent? I’ll help you cheat on the test by giving you the answer…no sense at all. Catch up to momma.

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