Search Engine Optimization is often tough to become successful when dealing with hyper-local businesses. For starters, many of these companies' websites are not designed or maintained directly by the business themselves - frequently, these small to mid sized organizations enlist the services of an Internet Yellow Pages (IYP) company to create and manage their website. While they may have access to change content in these cases, it is common for IYPs to only allow access to certain fields within a site, and not the entire HTML/CSS back-end.
