Analytics - Where do my drop offs go?
- by BadCash
I have a website set up with Google Analytics (through the Wordpress plugin "Google Analytics for WordPress" by Joos de Valk).
When I check out the visitors flow in Google Analytics, it shows something like this:
(home) - 43% drop-offs
/page-2/ - 10% drop-offs
... etc ...
I have also set up events for external links. My main "goal" of the website is to drive traffic to my Android app on Google Play, so I have a couple of different links to that that are all set up as events. Everything seems to be working, my events show up when I go to Content - Events in Google Analytics.
However, it seems to me that some percentage of the users that are reported as "drop-offs" in fact have clicked on one of the external links. But there's no info about the reason of those drop-offs in the Visitors flow-chart. I can of course check out each specific event category, event action and set "other" to Content/Page, which (I guess) shows the number of visitors who triggered a specific event on a specific page. It just seems like such a complicated way of going about this!
So, is there a way to get a more detailed picture, including events, in the Visitors flow chart?
Something like:
(home) - 43% drop-offs
Event Action: "Google Play"=50%, "Youtube"=10%, (not set)=40%
