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  • Search Engine Optimization For Beginners

    Learning about the SEO techniques can be scary and a bit overwhelming to say the least. If you do not know anything about SEO now is the time to learn, before trying to do it with just a little bit of knowledge, you will fail if you do it that way.

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  • Tourism SEO

    Internet marketing of tourism products gives businesses access to a worldwide audience of potential customers. Any business involved in tourism can benefit from a comprehensive internet marketing strategy, whether it is an international lodging chain, a single Bed & Breakfast, a worldwide travel planning company, a manufacturer of luggage, or a local museum operator.

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  • Why You Shouldn't Pay For Search Engine Optimisation

    There are countless "service" providers out there who'll encourage you to part with substantial amounts of your cash with promises of soaring rankings and greatly increased traffic but the truth is that nobody can guarantee results. The main reason for this is that the people at Google are constantly ahead of the game. At any given time all that anyone has to work with is a snapshot of what the Google team was doing a number of months ago.

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  • Your Website Copy and Effective Search Engine Optimisation

    First time visitors to your website often come from the Search Engines after they have carried out a search query for the information, product or service that they require. If they don't find the information they are searching for after arriving at your site, chances are they will leave as quickly as they arrived. Ensuring that the copy on your website is aimed at your target market is a crucial point in retaining visitors on your site and of course, in ensuring that they come back.

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  • How to Buy a Site on Flippa

    People buy websites for all sorts of reasons, not least to give them a shortcut (whether it be to fame, finances or whatever). As with most things in life, buying websites is a skill, and is a skill that you can be developed and nourished.

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  • Picking Apart a Google Search Result

    Search results aren't just ten blue lines any more. In Google especially they have gotten more crowded as they attempt to satisfy both users queries and the advertisers need to be shown in front of those users. If you are paying for an SEO campaign or any other kind of internet marketing it's important to know your sponsored from your organic listings.

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  • Google Explained - 5 Steps to Get to the Top of the Search Ranks Easily

    Google is by far the most popular search engine, and is also becoming the focus of many online marketers thanks to the way in which many people are making a lot of money from the traffic it sends to your website. Getting a top Google ranking can be the difference between making $100 and $1000 a day and so in order to get your site ranked at #1, you need to know exactly what it takes to get a top ranking.

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  • SEO For Small Businesses

    Since the beginning of the Internet it was plain to see that commerce and marketing were set to change forever. There are very few people today that do not use the Internet when sourcing products and services.

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  • SEO - How to Make it Work For You

    The internet is constantly expanding, and as such it's necessary for internet entrepreneurs to think about how they can best harness its power and make money from all of the different outlets that are out there. This could involve such techniques as affiliate marketing, pay per click advertising, and SEO article writing.

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  • SEO Copywriting - Embracing Google's Mayday Update

    SEO copywriting has changed dramatically over the past two or three years. Then, it was all meta tags and keyword density. Now, SEO copywriting is more about quality inbound links and useful content that reads smoothly. Google's 2010 Mayday algorithm update also emphasises quality content at the expense of 'long-tail keywords' whose demise is spelt in a single, simple term: 'irrelevance'.

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  • Outsource SEO - A Strong Business Case

    Outsourcing became quite popular in the 1990's as companies raced to reduce costs by moving non-essential functions out of the corporate cost structure. One of the main methods for doing this was to outsource. The basic business case to move any function to a subcontract was quite simple. Subcontractors that focus only on one thing have probably developed a deeper technical understanding of the process and are more effective. Economies of scale allow the outsourcer to provide the same (or higher quality) service at a lower price.

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