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  • links for 2010-03-31

    - by Bob Rhubart
    Andy Mulholland: Rethinking the narrow and deep expertise model "We increasingly realise that we have to read requirements in a more open way to decide what techniques can be used, what business experience can be added, etc, so the whole idea of encouraging ‘cross’ discipline understanding seems to look increasingly necessary as we look at how technology touches every part of business, and/or any other aspect of life. It is time to rethink the narrow and deep expertise model and consider T-shaped approaches where the depth is complimented by the width to understand how it might be used and how it fits with other capabilities and disciplines too." -- Andy Mulholland (tags: enterprisearchitecture) @vambenepe: Smoothing a discrete world "For the short term (until we sell one) there are three cars in my household. A manual transmission, an automatic and a CVT (continuous variable transmission). This makes me uniquely qualified to write about Cloud Computing." -- William Vambenepe (tags: otn oracle cloud) @fteter: The Price of Progress "I wonder about the price of progress on the business world. Do some of us get attached to old business models or software applications? Do we resist change for the better for emotional reasons? Are we sometimes impediments to progress just because we don't want things to change?" -- Oracle ACE Director Floyd Teter (tags: otn oracle oracleace progress innovation) Pat Shepherd: Enterprise Architecture should not be Arbitrary "If done properly the Business, Application and Information architectures are nailed down BEFORE any technological direction (SOA or otherwise) is set. Those 3 layers and Governance (people and processes), IMHO, are layers that should not vary much as they have everything to do with understanding the business -- from which technological conclusions can later be drawn." - Pat Shepherd, responding to a post by Jordan Braunstein. (tags: oracle otn enterprisearchitecture soa)

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  • SOA &amp; E2.0 Partner Community Forum &ndash; registration is open!

    - by Jürgen Kress
    March 15th and 16th 2011, Utrecht, The Netherlands   Do you want to learn about how to sell the value of Fusion Middleware by combining SOA and E2.0 Solutions?   Do you want to meet with Oracle SOA and E2.0 Product management?   Do you want to exchange your knowledge and learn from successful SOA, BPM, WebCenter and UCM     implementations?   Do you want to understand Oracle’s Fusion Applications Strategy?   Do you want to network within the Oracle SOA Partner Community and the Oracle E2.0 Partner Community? Then please register for the Oracle SOA and E2.0 Partner Community forum that will be held in Utrecht, The Netherlands, on March 15th and 16th. Registration is free of charge. During this forum you can learn from success stories of partners, join different breakout sessions, gain information from other SOA and E2.0 partners and listen to a vibrate panel discussion. Additionally to the SOA and E2.0 Partner Community Forum, you can participate in technical hands on workshops on March 17th and 18th. The goal of these workshops is to prepare you for customer implementations. Please register by clicking here. ORACLE SOA and E2.0 PARTNER COMMUNITY FORUM Dates: Tuesday 15 March 2011, 11.00 - 18.00 hrs & Wednesday 16 March 2011, 09.00 - 15.45 hrs Place: Capgemini, Utrecht Netherlands For more information on SOA Specialization and the SOA Partner Community please feel free to register at www.oracle.com/goto/emea/soa (OPN account required) Blog Twitter LinkedIn Mix Forum Wiki Website Technorati Tags: SOA Partner Community Forum,SOA,E2.0,David Shaffer,Oracle,SOA Suite,OPN,Jürgen Kress

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  • Want to be a Speaker at Oracle OpenWorld 2012?

    - by Tony Berk
    Yes, your calendar is correct. It is March. But planning has already started for Oracle OpenWorld 2012. So if you want to be a speaker and propose your own session for this year's event in San Francisco on September 30th - October 4th, starting thinking now!  The annual OpenWorld Call for Papers is now open until April 9th! All of the details to submit a paper are available here. Of course we are interested in sessions around any of the Oracle CRM products, but the Call for Papers is open to all Oracle topics. When submitting your topic, be sure to describe what you plan to discuss and the value of the presentation to other attendees. Sell your session, because there will be a lot of competition to be selected. Bonus News: Speakers for selected sessions receive a complimentary full conference pass! Get your papers in and we'll see in San Francisco! Finally, if there are topics you would like to hear about this year, let us know. Comment on our Facebook page or on Twitter @OracleCRM with hashtag #oow12crm.

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  • Sponsor the Hottest .NET Community Event in Germany: dotnet Cologne 2011

    - by WeigeltRo
    The “dotnet Cologne” conference organized by the NET usergroups Bonn and Cologne quickly has become the .NET community event in Germany. So when we opened the registration for dotnet Cologne 2011 on Monday, we expected some interest. But we didn’t expect the 200 “early bird” seats to be gone in less than three hours! And the registrations at normal price keep coming in, so it looks like this event will sell out even earlier than last year. In December I wrote about sponsorship opportunities at the dotnet Cologne 2011 – and why it’s a good idea to be a sponsor at this particular conference. If you are interested in becoming a sponsor: We still offer a wide variety of sponsorship packages in different sizes. At our new, larger, event location, we still have space for exhibition booths. Last year’s exhibitors were very happy and had many interesting conversations with the attendees. And this year we planned for longer breaks between sessions, which means event more time for presenting your products. And yes, German developers understand English demos. But maybe a booth is a bit too much for you. With the Bronze package, you can make sure the attendees receive promotional material of your company in their bags – for a fraction of what you’d pay at a commercial conference. Or you could sponsor a couple of licenses of your product for the raffle at the end of the day. If you want to learn more, just send an email to Roland.Weigelt at dotnet-koelnbonn.de and I’ll send you our sponsor information.

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  • Pricing: Meet or Beat?

    - by charles.knapp
    My home dishwasher started making some really interesting noises. I heard radio advertisements from two retailers who promised to meet any competitor's price. Then, I heard another retailer promising that their everyday prices beat their competitors. That got me to thinking about the power of pricing and promotions in the marketing mix (product, price, placement, promotions, and people). What is more powerful to say in a competitive market: your company will meet a similar offer, or your company will beat the others? Will you sell more if you meet or if you beat? I found that the retailer who promised to beat the others really had the best everyday pricing. Even better for me, another retailer had an exclusive promotional sale for long-term customers. Their loyalty promotion beat the best everyday discounter. So, I got the quality and performance I wanted at a tremendous price. So, I have two challenges for marketers. First, where you really have to compete on price as a dominant factor, give people strong reasons to do business with you. If you try to meet other's prices, make the leap to actually beat and not merely meet. Second, upgrade your firm's capabilities where needed. Oracle offers a complete range of great CRM software for loyalty management, marketing promotions, and pricing management that will help you to grow your business.

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  • Pricing: Meet or Beat?

    - by charles.knapp
    My home dishwasher started making some really interesting noises. It was time to shop. I heard radio advertisements from two retailers who promised to meet any competitor's price. Then, another retailer promised that their everyday prices beat their competitors. That got me to thinking about the power of pricing and promotions in the marketing mix (product, price, placement, promotions, and people). What is more powerful to say in a competitive market: your company will meet a similar offer, or your company will beat the others? Will you sell more if you meet or if you beat? I found that the retailer who promised to beat the others really had the best everyday pricing. I was close to making a purchase. Then, another retailer had an exclusive promotional sale for long-term customers. Their loyalty promotion beat the best everyday discounter. So, I got the quality and performance I wanted at a tremendous price. So, I have two challenges for marketers. First, where you really have to compete on price as a dominant factor, give people strong reasons to do business with you. If you try to meet other's prices, make the leap to actually beat and not merely meet competitor prices. Second, upgrade your firm's capabilities where needed. Oracle offers a complete range of great CRM capabilities for loyalty management, marketing promotions, and pricing management that will help you to grow your business.

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  • Ask the Readers: Do You Use a Desktop Email Client?

    - by Jason Fitzpatrick
    Thanks to the rise of free and numerous webmail providers, there’s an entire generation of email users who have never used a desktop email client. None the less there are still many dedicated desktop client users (and reasons to be one)–are you among them? Image available as wallpaper here. Whether you’re webmail all the way, stick with your very desktop email client, or use a hybrid system, we want to hear from you. How are you reading and responding to your email? On the web? After downloading it to your dedicated client? What’s the advantages and disadvantages to the way you do things; how would you sell your email workflow to your fellow readers? Sound off in the comments and then check back in on Friday for the What You Said roundup to see how your fellow readers manage their email workflow. 6 Start Menu Replacements for Windows 8 What Is the Purpose of the “Do Not Cover This Hole” Hole on Hard Drives? How To Log Into The Desktop, Add a Start Menu, and Disable Hot Corners in Windows 8

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  • Android-Libgdx-ProGuard: Usefulness without DexGuard? [on hold]

    - by Rico Pablo Mince
    So I'm developing a game for Android - using LibGDX - and noticed that the Android SDK (HDK, MDK, WhatTheHellEvarDK) has ProGuard built-in. Browsing the ProGuard page is like searching Google: you get that the idea is to sell some product (in this case, it's DexGuard). That leaves me wondering what features are left out of ProGuard that a game developer targeting Android should worry about. For instance, the ProGuard FAQs answer the question: "Does ProGuard encrypt string constants?" by saying: "No. String encryption in program code has to be perfectly reversible by definition, so it only improves the obfuscation level. It increases the footprint of the code. However, by popular demand, ProGuard's closed-source sibling for Android, DexGuard, does provide string encryption, along with more protection techniques against static and dynamic analysis." Alright. OK. But isn't "...improves the obfuscation level" EXACTLY what ProGuard is supposed to do? Are there better options that can be implemented at build-time in Eclipse using the Gradle options and Libgdx? In particular, the assets folder and res-specific folders will need some protection. The code itself doesn't cure cancer, but I'd prefer if nobody could copy/paste it with different game art and call it "IhAxEdUrGamE"....

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  • Sams Teach Yourself Windows Phone 7 Application Development in 24 Hours

    - by Nikita Polyakov
    I am extremely proud to announce that book I helped author is now out and available nationwide and online! Sams Teach Yourself Windows Phone 7 Application Development in 24 Hours It’s been a a great journey and I am honored to have worked with Scott Dorman, Joe Healy and Kevin Wolf on this title. Also worth mentioning the great work that editors from Sams and our technical reviewer Richard Bailey have put into this book! Thank you to everyone for support and encouragement! You can pick up the book from: http://www.informit.com/store/product.aspx?isbn=0672335395 http://www.amazon.com/Teach-Yourself-Windows-Application-Development/dp/0672335395  Here is the cover to look for in the stores: Description: Covers Windows Phone 7.5 In just 24 sessions of one hour or less, you’ll learn how to develop mobile applications for Windows Phone 7! Using this book’s straightforward, step-by-step approach, you’ll learn the fundamentals of Windows Phone 7 app development, how to leverage Silverlight or the XNA Framework, and how to get your apps into the Windows Marketplace. One step at a time, you’ll master new features ranging from the new sensors to using launchers and choosers. Each lesson builds on what you’ve already learned, helping you get the job done fast—and get it done right! Step-by-step instructions carefully walk you through the most common Windows Phone 7 app development tasks. Quizzes and exercises at the end of each chapter help you test your knowledge. By the Way notes present interesting information related to the discussion. Did You Know? tips offer advice or show you easier ways to perform tasks. Watch Out! cautions alert you to possible problems and give you advice on how to avoid them. Learn how to... Choose an application framework Use the sensors Develop touch-friendly apps Utilize push notifications Consume web data services Integrate with Windows Phone hubs Use the Bing Map control Get better performance out of your apps Work with data Localize your apps Use launchers and choosers Market and sell your apps Thank you!

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  • Good Scoop: The PeopleSoft/IBM Backstory

    - by [email protected]
    By Brian Dayton on April 12, 2010 11:15 AM Sometimes you're searching for something online and you find an unrelated, bonus nugget. Last week I stumbled across an interesting blog post from Chris Heller of a PeopleSoft consulting shop in San Ramon, CA called Grey Sparling. I don't know these guys. But Chris, who apparently used to work on the PeopleTools team, wrote a great article on a pre-acquisition, would-be deal between IBM and PeopleSoft that would have standardized PeopleSoft on IBM technology. The behind-the-scenes perspective is interesting. His commentary on the challenges that the company and PeopleSoft customers would have encountered if the deal had gone through was also interesting: · "No common ownership. It's hard enough to get large groups of people to work together when they work for the same company, but with two separate companies it is much, much harder. Even within Oracle, progress on Fusion applications was slow until Thomas Kurian took over Fusion applications in addition to Fusion middleware." · "No customer buy-in. PeopleSoft customers weren't asking for a conversion to WebSphere, so the fact that doing that could have helped PeopleSoft stay independent wouldn't have meant much to them, especially since the cost of moving to whatever a "PeopleSoft built on WebSphere" would have been significant." · "No executive buy-in. This is related to the previous point, but it's worth calling out separately. If Oracle had walked away and the deal with IBM had gone through, and PeopleSoft customers got put through the wringer as part of WebSphere move, all of the PeopleSoft project teams would be put in the awkward position of explaining to their management why these additional costs and headaches were happening. Essentially they would need to "sell" the partnership internally to their own management team. That's not a fun conversation to have." I'm not surprised that something like this was in the works. But I did find the inside scoop and Heller's perspective on the challenges particularly interesting. Especially the advantages of aligning development of applications and infrastructure development under one roof. Here's a link to the whole blog entry.

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  • Tips for switching jobs and moving into web based programming?

    - by JerryC
    I graduated in 2006 with a computer science degree and got solid grades (3.5 overall 3.8 in my major) For the past 4.5 years I've been working as a Software Engineer doing primarily rich client development. Most of my experience is with Java, Swing and C++. I've done a lot of network programming and I have acquired some skill working & debugging in distributed environments. I would like to switch jobs and move into a role where I can get exposure to some new technologies and frameworks. I would like to move into a more web development role but I find my lack of web development experience is hurting me. 90% of the jobs I see advertised are looking for one of two skill sets: 1) Stereotypical server side Java web developer. Experience with Spring, Hibernate, J2EE, etc. 2) Stereotypical front end web developer. Experience with Javascript, jQuery, HTML5, GWT, CSS, etc I find most of these companies are looking really specifically for this experience and they are not willing to take on good programmers/ CS fundamental guys who lack experience with this stuff. I would love to get a job doing stuff like this, but have my skills become out of date and unmarketable? Any opinions on ways to sell myself to help get a new position?

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  • Activist shared printing material gallery

    - by Dave
    What would you say would be the best way to do this: We would like to create a section on our activist community FB page and website in order to share with everyone images and files ready for printing panflets, brochures, t-shirts, stickers, etc. Let's say we have some cool slogans for t-shirts, so we would like to show them on a gallery, and offer for download the original design files needed for a print shop to create the t-shirts. And the same thing for all other kinds of media. We want to enable anyone to be able to just download the files for free, and easily create printed materials with them. But besides offering this hybrid between picture gallery and downloads manager, we would also like to make it very easy for anyone to upload and share their own files with the community, to make it a true collaboration initiative, be it that they get posted automatically, or that we first review and approve all uploads. Cafepress or Spreadshirt let you upload your design and sell your own merchandise. We need something similar, but where people can then download working files for making quality printings and materials. What apps, tools, services or methods are out there with which you think this could be best done?? We have some ideas, but we would like to hear some more!!

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  • Is there a way to legally create a game mod?

    - by Rodrigo Guedes
    Some questions about it: If I create a funny version of a copyrighted game and sell it (crediting the original developers) would it be considered a parody or would I need to pay royalties? If I create a game mod for my own personal use would it be legal? What if I gave it for free to a friend? Is there a general rule about it or it depends on the developer will? P.S.: I'm not talking about cloning games like this question. It's all about a game clearly based on another. Something like "GTA Gotham City" ;) EDIT: This picture that I found over the internet illustrate what I'm talking about: Just in case I was not clear: I never created a mod game. I was just wondering if it would be legally possible before trying to do it. I'm not apologizing piracy. I pay dearly for my games (you guys have no idea how expensive games are in Brazil due to taxes). Once more I say that the question is not about cloning. Cloning is copy something and try to make your version look like a brand new product. Mods are intended to make reference to one or more of its source. I'm not sure if it can be done legally (if I knew I wasn't asking) but I'm sure this question is not a duplicate. Even so, I trust in the moderators and if they close my question I will not be offended - at least I had an opportunity to explain myself and got 1 good answer (by the time I write this, maybe some more will be given later).

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  • Customer Concepts TV

    - by Richard Lefebvre
    Eliminate the Guesswork in Your Customer's Sales Organization Selling is the lifeblood of every business. In the past, companies would increase headcount to boost sales. In today’s business environment, companies need to re-evaluate the way in which they sell. Sales and marketing organisations must optimise performance, increase team productivity and focus on the best opportunities. Oracle Fusion CRM has been specifically designed with tools to help sales and marketing teams improve efficiency and drive revenue. Territory modeling and management, quota and commission management, collaborative features, real-time customer information and mobile device integration are just some features incorporated. Join us on Customer Concepts TV as we aim to help you find the right strategy for your prospect and customers. Whether they already have a CRM solution in place or are looking for the next level of CRM implementation, this online TV show will give you very practical advice that can help you to make the most out of your CRM implementation.Register now to reserve your spot for this exclusive, live-stream event. Customer Concepts TV comes to you on April 24. Watch the Customer Concepts TV trailer here

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  • Cloning existing software for commercial purposes - legal implications

    - by user2036256
    I have been asked to clone some existing software for a company. Basically its an old 16 bit DOS console app, which was supplied free of charge in I believe the late 80's. Having replaced the machine that needs to run it with a box running Win7 x64 they can't get it to work. It crashes every couple of minutes under DOSbox. The company that supplied it appears to no longer exist - if they did the company asking me to do this would almost certainly know about it. Its undetermined whether they have gone entirely or are just trading under a different name. If the latter they seem to have withdrawn from the market related to this product (because again, niche area, we should know about everyone there). What is the status to this with regards to copyright etc.? The main concern for the company involved is they want an identical interface to what they already have so I would have to clone this entirely. Having no source code / indication of the underlying mechanisms these would be written from scratch. Is an interface covered by copyright? / Does that still hold 30 years later? What is the assumed license when none at all is provided? Under UK law would I be under any serious risk were I to take on the project? How would this pan out if I then decided to sell the software on to other companies? Thanks

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  • Would I be able to use code hosting services to host malware code?

    - by NlightNFotis
    Let me start by saying that I am a computer security researcher. Part of my job is to create malware to deploy on a controlled environment in order to study or evaluate several aspects of computer security. Now, I am starting to think that using an online code hosting service (such as BitBucket, Github, etc...) to have all my code in 1 place, would allow me to work on my projects more efficiently. My question is: Are there any issues with this? I have studied those companies' privacy policies, and they state that they allow usage of their services for lawful usage. Since I am not distributing malware, but I am only using it on my machines and machines that I am authorized to use, aren't I allowed to use the service? For the usage that I am doing, malware is the same as any other software. I recognise that I should be extremely careful with code hosting, as any mistake from my part could hold me liable for damages and leave me open against legal action. As such I am recognizing that I should use private repositories, so the code is not available to the public. But how private is a private repository? How can I trust that companies like them will not leak or sell a potential (electronic) viral weaponry that I may have created in the future?

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  • Reasonable technological solutions to create CRM using .NET eventually Java

    - by user1825608
    My background(If it's too long, just skip it please ; ) ): I am Java programmer(because of demand): mostly teacher for other students, worked on few thesis for others, but during my journey I discovered that .NET and Microsoft's tools are on at least two levels higher than Java and its tools so I want to learn more about them. I programmed little bit on Windows Phone(NFC Tags, TCP Clients, guitar tuner using internal microphone, simple RSS), used WPF, integrated WPF with Windows Forms, Apple Bonjour(.NET), I have expierience with IP cameras and with unusal problems, I learn Android, but I don't like it at all. Problem: I was asked by my friend to create CRM for small new company. There will maximum 20 workers in the company working at computers in few cities in the country(Poland). They just want to store contracts with the clients and client's data. I am not sure what exacly they do but probably sell apartments so there will be at most few thousands of contracts to store in far future. Now I am totally new to CRM but I want to learn. I have few questions: Should the data be stored on a server in the company's building running 24/7 or cloud. If cloud which one? Should I use ASPX or WPF. I read one topic about it but as far as I know aspx sites can be viewed from every device with internet browser: tablets, phones(Android, WP, iOS) and computers at the same time- so the job is done once and for all(Am I right?), I don't know nothing about aspx. Can WPF be also used in manner that does not need to port it for other platforms?

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  • At what point would you drop some of your principles of software development for the sake of more money?

    - by MeshMan
    I'd like to throw this question out there to interestingly see where the medium is. I'm going to admit that in my last 12 months, I picked up TDD and a lot of the Agile values in software development. I was so overwhelmed with how much better my development of software became that I would never drop them out of principle. Until...I was offered a contracting role that doubled my take home pay for the year. The company I joined didn't follow any specific methodology, the team hadn't heard of anything like code smells, SOLID, etc., and I certainly wasn't going to get away with spending time doing TDD if the team had never even seen unit testing in practice. Am I a sell out? No, not completely... Code will always been written "cleanly" (as per Uncle Bob's teachings) and the principles of SOLID will always be applied to the code that I write as they are needed. Testing was dropped for me though, the company couldn't afford to have such a unknown handed to the team who quite frankly, even I did create test frameworks, they would never use/maintain the test framework correctly. Using that as an example, what point would you say a developer should never drop his craftsmanship principles for the sake of money/other benefits to them personally? I understand that this can be a very personal opinion on how concerned one is to their own needs, business needs, and the sake of craftsmanship etc. But one can consider that for example testing can be dropped if the company decided they would rather have a test team, than rather understand unit testing in programming, would that be something you could forgive yourself for like I did? So given that there is something you would drop, there usually should be an equal cost in the business that makes up for what you drop - hopefully, unless of course you are pretty much out for lining your own pockets and not community/social collaborating ;). Double your money, go back to RAD? Or walk on, and look for someone doing Agile, and never look back...

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  • Should I have seperate business and personal websites?

    - by Thomas Clowes
    I have my business website - I am a web designer and developer, and also buy/sell websites/domain names. As such my website links to 'Our sites' = the websites which we design and run as well as a variety of tools such as a domain whois tool. These are obviously relevant to the business. As an individual, I like to travel and do white water kayaking as a hobby. I also have a degree in economics. I have thus created a blog on my business website where I write about domain names, web design, kayaking, travelling and economics. I've just begun researching SEO and am looking into optimizing my business website. I don't actually directly offer any services to clients at the moment, my main aim is to have a business website which supports my websites. If for example a potential advertise on one of my sites checks out the business website, I want them to think professional, down to earth, quirky. Given this is having my business/personal interests intertwined a problem? For SEO.. on my homepage for example when I'm writing a headline and a paragraph about what we do.. what do I put? and how do I optimize for SEO with keywords and the like? Further to the above, my company sponsors me and a group of accquantances as a kayaking team.. as such my personal interests do sort of overlap (just to add a complexity :))

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  • Architecture- Tracking lead origin when data is submitted by a server

    - by Kevin
    I'm looking for some assistance in determining the least complex strategy for tracking leads on an affiliate's website. The idea is to make the affiliate's integration with my application as easy as possible. I've run into theoretical barriers, so i'm here to explore other options. Application Overview: This is a lead aggregation / distribution platform. We will be focusing on the affiliate portion of this website. Essentially affiliates sign up, enter in marketing campaigns and sell us their conversions. Problem to be solved: We want to track a lead's origin and other events on the affiliate site. We want to know what pages, ads, and forms they viewed before they converted. This can easily be solved with pixel tracking. Very straightforward. Theoretical Issues: I thought I would ask affiliates to place the pixel where I could log impressions and set a third party cookie when the pixel is first called. Then I could associate future impressions with this cookie. The problem is that when the visitor converts on the affiliate's site and I receive their information via HTTP POST from the Affiliate's server I wouldn't be able to access the cookie and associate it with the lead record unless the lead lands on my processor via a redirect and is then redirected back to the affiliate's landing page. I don't want to force the affiliates to submit their forms directly to my tracking site, so allowing them to make an HTTP POST from their server side form processor would be ideal. I've considered writing JavaScript to set a First Party cookie but this seems to make things more complicated for the affiliate. I also considered having the affiliate submit the lead's data via a conversion pixel. This seems to be the most ideal scenario so far as almost all pixels are as easy as copy/paste. The only complication comes from the conversion pixel- which would submit all of the lead information and the request would come from the visitor's machine so I could access my third party cookie.

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  • How can you Add Value to your Mobile Apps?

    - by Carlos Chang
    Author: Craig Mikus, Sr. Director, Enterprise Mobile Solutions Seems like every customer is either building or planning to build mobile apps, especially customer facing apps. Why? Inevitably, all companies want to improve the customer experience through more quality interactions that drive customer satisfaction, customer loyalty, new revenue streams, and even improve the way they service their customers. What better way than mobile apps? Right? But how can customers add more value to these mobile apps to drive more business benefit? Look closely, the answer just might be right in front of you. Still need another clue? What’s the first 4 letters of mobile – mo-bi? Or pronounced differently, More BI. That’s right – add more business intelligence to your overall mobile strategy. In today’s customer centric world where customer interactions and personalization are critical, it’s important to leverage a BI strategy that complements and feeds into your mobile strategy. For example, I was recently talking to a customer that was implementing a data warehouse project focused customer analytics. Their goal was to understand who are their best customers and why, develop customer profiles, identify customer trends & patterns, identify cross sell opportunities, and much more. The company then wanted to feed this information to marketing for targeted campaigns and programs. As we continued to talk, I asked my contact if they had plans to feed this information into their customer facing mobile apps to personalize the apps, target their interactions, and hopefully drive customer loyalty and new revenue streams? Two minutes later, my contact was calling his mobile development teams. So my advice to everyone, as you establish your enterprise mobile strategy and goals, remember that “mo-BI” is a critical component to add value to your mobile apps! So make sure you have “mo BI” in your mobile strategy. As I come to think of it, did you ever notice that Big Data also starts with BI?

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  • Oracle Fusion Applications User Experience White Papers by Anna M. Wichansky

    - by JuergenKress
    The Applications User Experience group has created a series of white papers to better communicate the world-class user experience features of the Oracle Fusion Applications, and to describe the process we used to design them. These papers not only explain why the Oracle Fusion Applications User Experience is designed the way it is, but also the data collection, modeling, and testing efforts of our unique, user-focused design process, which contributed to its refinement. The documents we are sharing with product announcement are: Applications User Experience Research and Design Process White Paper New Oracle Fusion Applications: An End-User Experience Designed for Productivity Why Oracle Expects Productivity Gains with Fusion Applications Closing the Deal: the Oracle Fusion Customer Relationship Management User Experience Oracle Fusion Human Capital Management: Designed for a Productive Workforce Get It Done Fast, Get It Done Right: The Oracle Fusion Financials User Experience Oracle Fusion Applications User Experience Design Patterns: Productivity Realized Oracle Fusion Procurement: Changing the Way You Buy and Sell Putting the User into Oracle Fusion Applications User Assistance Read the full article here. WebLogic Partner Community For regular information become a member in the WebLogic Partner Community please visit: http://www.oracle.com/partners/goto/wls-emea ( OPN account required). If you need support with your account please contact the Oracle Partner Business Center. BlogTwitterLinkedInMixForumWiki Technorati Tags: User Experience,Design patterns,WebLogic Community,Oracle,OPN,Jürgen Kress

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  • Best practices for App Idea ownership and shares

    - by JOG
    I am developing apps on my sparetime. I am the sole developer, and two non-programmer friends of mine provide vision, content, algorithms and ideas. We always agree happily on all the features, todos and prioritizations. But naturally, coding it is the biggest part. When selling, we agree on splitting profit equally, that is 33% each. But version 1.0 naturally does not sell much. And I go on to try to make the app more viral. This includes tons of stuff where the others are of little help. Examples: Adding support for sharing, facebook connect, gameifying, letting users add content, home page, support, maintenance, server services to make it easier for to update content. The list is long. Suddenly I will be doing 100% of a lot of work but only "own" a third of the income. My friends may either "fade out" of the project after 1.0, or they continue to contribute, but with less value and I would rather exchange them for more programmers or graphic designers. The effort they made to version 1.0 is worth a lot to the app and I realize I would have never done it without them. But I am doing all the work in the end. It is hard to negotiate about splitting 90, 5, 5 instead of 33% each, because the idea is still theirs. How to solve this? What are the best practices to regard the ownership of the app? What kind of agreements could I make that make it beneficial and motivational for me to continue developing the app?

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  • ACT On Marketing Campaign “Middleware Consolidation and Innovation Program”

    - by JuergenKress
     You want marketing budget to run joint Oracle Fusion Middleware 12 c events? Participate in the OFM ACTon Campaign. The opportunity for you as a partners is to : Create larger deals by reselling software and systems e.g. WebLogic on ODA, SOA on ODA, Exalogic for AppAdvantage Create more service revenue at our existing customer, by consolidation and migration of application servers platforms. Extend and innovate platforms e.g. mobile integration big data or business process automation Create service business at new customers, more than 120.000 customers use middleware today! The objective of the initiative is to run joint events for our middleware customers and Generate re-sell middleware license revenue in the broad market Generate Service revenue for partners Prepare partners to understand upgrade and upsell opportunities to Oracle Fusion Middleware 12c WebLogic Community Workspace (WebLogic Community membership required) you can learn details about the campaign: OFM ACTon event Brief & Middleware Consolidation and Innovation_Act-On Program_Salesplay & Campaign kit DRAFT. Interested and want to participate? Contact your local Value Added Distributer and he will work with you on a joint campaign plan! WebLogic Partner Community For regular information become a member in the WebLogic Partner Community please visit: http://www.oracle.com/partners/goto/wls-emea ( OPN account required). If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Mix Forum Wiki Technorati Tags: marketing,ACton,Campaign,WebLogic,WebLogic Community,Oracle,OPN,Jürgen Kress

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  • Purchase Vouchers From A Reputable Source

    - by Harold Green
    We have seen a recent increase in counterfeit vouchers being marketed online and we want to make sure our Candidates are aware of the risks of purchasing vouchers from unauthorized sellers. Please be advised that only Oracle University and Oracle University authorized resellers may sell vouchers for Oracle Certification exams. If you purchase a voucher from any other source, your voucher may not be valid and you run the risk of program sanctions from Oracle which could include a lifetime ban on taking Oracle Certification exams. Be sure your voucher is from an authorized source: Oracle University Oracle Authorized Reseller If you are unsure whether your voucher seller is an Authorized Reseller: Call Oracle University to confirm. Check for the official Oracle Reseller logo on the website. Ebay, Craigslist, etc are not authorized resale avenues. The only exceptions to the above sources are vouchers from programs that provide a discount on exams, or vouchers from your employer who has purchased them through their partner program or with learning credits. These vouchers may not purchased by you, but may be provided to you from: Oracle Academy Oracle Workforce Development Partner Your employer who has purchased vouchers directly from Oracle  This investment is too important to trust to chance. Be sure that you are purchasing your voucher from a reputable source so that you can free your mind to prepare for your exam. View the full Oracle Certification Exam Voucher Use Policy.

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