Taking a Chomp out of a (Social Network) Product Hype
- by kellsey.ruppel
Andrew Kershaw, Senior Director Oracle
Social Network Product Development, speaks about Oracle Social
Network
One of our competitors is being very aggressive with its
own developed Social Network add-on, but there should be no doubt in the minds
that the Oracle social capabilities available with Fusion CRM stack up well
against it.
Within the Oracle Cloud, we have announced a product called
Oracle Social Network. That technology is pre-integrated into Fusion
Applications, enabling your customer to build a collaborative and social
enterprise (without all the noise!).
Oracle Social Network is designed together with our Fusion
Applications. It is very conveniently pre-integrated with CRM, HCM, Financials,
Projects, Supply Chain, and the Fusion family. But what's even better is that
the individual teams can take a considered approach to what they are trying to
achieve within the collaboration process and the outcome they are trying to
enable.
Then they can utilize the network and collaboration tools to support
that result. And there's more! The Fusion teams can design social interactions
that bridge across and outside their individual product lines because we have
more than just a product line and they know they have the social network to
connect them.
I know we have a superior product, but it is our ability to
understand and execute across the enterprise that will enable us to deliver a
much more robust and capable platform in the short term than our competitor can.
We have built a product specifically designed for enterprise social
collaboration which is not the same for the competition. We have delivered a
much more effective solution - one in which individuals can easily collaborate
to get results, while being confident that they know who has access to their
information. Our platform has been pre-built to cross the company boundaries and
enable our customers to collaborate, not just with their customers, but with
their partners and suppliers as well.
So Fusion addresses the combination of the enterprise application
suite with enterprise collaboration and social networking. Oracle Social Network
already has a feature function advantage over our competitor's tool providing a
real added value to the employees. Plus Oracle has the ability to execute in a
broad enterprise and cross-enterprise way that our competitors cannot. We have
the power of a tool that provides the core social fabric across all of the
applications, as well as supporting enterprise collaboration. That allows us to
provide intelligent business insight, connections, and recommendations that our
competitor simply can't.
From our competitors, customers get integration for Sales; they get
integration for Service, but then they have to integrate every other enterprise
asset that they have by themselves. With Oracle, we are doing the integration. Fusion
Applications will be pre-integrated, and over time, all of the applications in
the business suite, including our Applications Unlimited and specialist industry
applications, will connect to the Oracle Social Network. I'm confident these
capabilities make Oracle Social Network the only collaboration platform on which
to deliver the social enterprise.
