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  • Is Oracle certified to run on VMWare?

    - by Mike Dietrich
    This question in similar occurences gets asked during every Upgrade Workshop at least once. People would like to know if they can run an Oracle Database or Oracle Real Application Clusters or Oracle Grid Control or Oracle Fusion Middleware or ... in an VM environment with VMWare's virtualisation products. And the answer is: Yes, you can!! But ... there's a fine print you should take care on before setting up virtual environments with a different solution than XEN based Oracle VM. Please read Note:942852.1 - VMWare Certification for Oracle Products and Note:249212.1 - Support Position for Oracle Products Running on VMWare Virtualized Environments for further details: Support Status for VMware Virtualized Environments Oracle has not certified any of its products on VMware virtualized environments. Oracle Support will assist customers running Oracle products on VMware in the following manner: Oracle will only provide support for issues that either are known to occur on the native OS, or can be demonstrated not to be as a result of running on VMware. If a problem is a known Oracle issue, Oracle support will recommend the appropriate solution on the native OS. If that solution does not work in the VMware virtualized environment, the customer will be referred to VMware for support. When the customer can demonstrate that the Oracle solution does not work when running on the native OS, Oracle will resume support, including logging a bug with Oracle Development for investigation if required. If the problem is determined not to be a known Oracle issue, we will refer the customer to VMware for support. When the customer can demonstrate that the issue occurs when running on the native OS, Oracle will resume support, including logging a bug with Oracle Development for investigation if required. NOTE: Oracle has not certified any of its products on VMware. For Oracle RAC, Oracle will only accept Service Requests as described in this note on Oracle RAC 11.2.0.2 and later releases.

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  • OOW 2012: Kings of Leon & Pearl Jam - Appreciation Event

    - by Mike Dietrich
    June 15, 1992 - that was actually the day when Pearl Jam played their first concert in Serenadenhof in my hometown, Nürnberg. Oups ... that's over 20 years ago ... So I was so happy to get a ticket to this year's OOW 2012 appreciation event on Treasure Island. Every year it amazes me over and over again how the organizers manage it logistically to bring almost 40,000 people to and back from the island. Food was ... I would say fairly ok ... and beer (as always) is not - actually even though I'm not a beer drinker I wouldn't call it beer.  Kings of Leon did start. I like them a lot and owe their 2008 album Only By Night. That was a good start to warm up the crowd. And then Pearl Jam took over - and ... wooooooow ... they are such a great live band. First of all as far as I understood they were donating the money they've got for that gig to an NGO. And Eddie Vedder's voice is simply striking ... I had shivers running down my spine. They played a good excerpt of their +20 years career closing down with Alive at the very end. It seemed to everybody that the band had real fun playing there - and it was sooooo good. Thanks a lot to the person who did organize me a ticket Catching my bus back to my hotel area down at Fisherman's Wharf worked well - but I must have fallen asleep 5 minutes after we've left the parking lot. The next thing I did recognize was the bus driver pushing the breaks at Northpoint. What a wonderful night ...

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  • How to Waste Your Marketing Budget

    - by Mike Stiles
    Philosophers have long said if you find out where a man’s money is, you’ll know where his heart is. Find out where money in a marketing budget is allocated, and you’ll know how adaptive and ready that company is for the near future. Marketing spends are an investment. Not unlike buying stock, the money is placed in areas the marketer feels will yield the highest return. Good stock pickers know the lay of the land, the sectors, the companies, and trends. Likewise, good marketers should know the media available to them, their audience, what they like & want, what they want their marketing to achieve…and trends. So what are they doing? And how are they doing? A recent eTail report shows nearly half of retailers planned on focusing on SEO, SEM, and site research technologies in the coming months. On the surface, that’s smart. You want people to find you. And you’re willing to let the SEO tail wag the dog and dictate the quality (or lack thereof) of your content such as blogs to make that happen. So search is prioritized well ahead of social, multi-channel initiatives, email, even mobile - despite the undisputed explosive growth and adoption of it by the public. 13% of retailers plan to focus on online video in the next 3 months. 29% said they’d look at it in 6 months. Buying SEO trickery is easy. Attracting and holding an audience with wanted, relevant content…that’s the hard part. So marketers continue to kick the content can down the road. Pretty risky since content can draw and bind customers to you. Asked to look a year ahead, retailers started thinking about CRM systems, customer segmentation, and loyalty, (again well ahead of online video, social and site personalization). What these investors are missing is social is spreading across every function of the enterprise and will be a part of CRM, personalization, loyalty programs, etc. They’re using social for engagement but not for PR, customer service, and sales. Mistake. Allocations are being made seemingly blind to the trends. Even more peculiar are the results of an analysis Mary Meeker of Kleiner Perkins made. She looked at how much time people spend with media types and how marketers are investing in those media. 26% of media consumption is online, marketers spend 22% of their ad budgets there. 10% of media time is spent with mobile, but marketers are spending 1% of their ad budgets there. 7% of media time is spent with print, but (get this) marketers spend 25% of their ad budgets there. It’s like being on Superman’s Bizarro World. Mary adds that of the online spending, most goes to search while spends on content, even ad content, stayed flat. Stock pickers know to buy low and sell high. It means peering with info in hand into the likely future of a stock and making the investment in it before it peaks. Either marketers aren’t believing the data and trends they’re seeing, or they can’t convince higher-ups to acknowledge change and adjust their portfolios accordingly. Follow @mikestilesImage via stock.xchng

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  • Why would someone want to take over control of my domain name?

    - by mike jones
    I was approached by a person wanting to help me set up a website. In order to do this he has requested that I allow him to transfer my domain name to his account, for easier management. I would retain the right of usage and he would pay the bill for maintaining the name. This sounds fishy, but I can't figure out what he hopes to gain if this is a scam. Is this a common practice among 'Administrative Contacts'?

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  • Here Comes the FY11 Earmarks Database

    - by Mike C
    I'm really interested in politics (don't worry, I'm not going to start bashing politicians and hammering you with political rage). The point is when the U.S. FY11 Omnibus Spending Bill (the bill to fund the U.S. Government for another year) was announced it piqued my interest. I'm fascinated by " earmarks " (also affectionally known as " pork "). For those who aren't familiar with U.S. politics, "earmark" is a slang term for "Congressionally Directed Spending". It's basically the set of provisions...(read more)

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  • Windows 7 Ultimate Restore From Another Machine

    - by Guy Thomas
    The situation I have an old machine running Windows Server 2008. I make a backup of selected directories. New Machine: I install Windows 7 Ultimate (and Windows Server 2008 [dual boot]) I cannot restore those files that I backed-up on the old machine. On the New machine neither the Windows 7 or Windows Server 2008 Restore (Recovery) can 'see' the backup files even though they are on the local machine. Is this behaviour (non-behaviour) 'by design' or am I missing something?

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  • Diagram to show code responsibility

    - by Mike Samuel
    Does anyone know how to visually diagram the ways in which the flow of control in code passes between code produced by different groups and how that affects the amount of code that needs to be carefully written/reviewed/tested for system properties to hold? What I am trying to help people visualize are arguments of the form: For property P to hold, nd developers have to write application code, Ca, without certain kinds of errors, and nm maintainers have to make sure that the code continues to not have these kinds of errors over the project lifetime. We could reduce the error rate by educating nd developers and nm maintainers. For us to be confident that the property holds, ns specialists still need to test or check |Ca| lines of code and continue to test/check the changes by nm maintainers. Alternatively, we could be confident that P holds if all code paths that could violate P went through tool code, Ct, written by our specialists. In our case, test suites alone cannot give confidence that P holdsnd » nsnm ns|Ca| » |Ct| so writing and maintaining Ct is economical, frees up our developers to worry about other things, and reduces the ongoing education commitment by our specialists. or those conditions do not hold, so focusing on education and testing is preferable. Example 1 As a concrete example, suppose we want to ensure that our web-service only produces valid JSON output. Our web-service provides several query and mutation operators that can be composed in interesting ways. We could try to educate everyone who maintains those operations about the JSON syntax, the importance of conformance, and libraries available so that when they write to an output buffer, every possible sequence of appends results in syntactically valid JSON. Alternatively, we don't expose an output stream handle to application code, and instead expose a JSON sink so that every code path that writes a response is channeled through a JSON sink that is written and maintained by a specialist who knows JSON syntax and can use well-written libraries to produce only valid output. Example 2 We need to make sure that a service that receives a URL from an untrusted source and tries to fetch its content does not end up revealing sensitive files from the file-system, like file:///etc/passwd. If there is a single standard way that any developer familiar with the application language's libraries would use to fetch URLs, which has file-system access turned off by default, then simply educating developers about the standard mechanism, and testing that file probing fails for some inputs, will probably be sufficient.

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  • BI Applications Test Drive: Joint Partner+Oracle Go To Market Initiatives

    - by Mike.Hallett(at)Oracle-BI&EPM
     A challenge you may be facing is how to easily show the business value of BI to a set of customers.  The key we find to achieve this is to show best in class business analytic examples specific to a business person's role and needs - e.g. "HR analytics" for HR professionals, "Spend Analytics" for procurement professionals, and so on. We have created for you, our specialised partners, the ability to run Oracle BI Applications Test Drive Workshops for your customers. These are carefully scripted to allow a customer business person (usually not IT) to navigate for themselves around a series of dashboards and analysis targetted to show how BI can help their business and drive ROI. These Oracle BI Applications Test Drive kits (in English) are now downloadable from our OMS4P/OPN portal . See it by clicking on this link:http://www.oracle.com/partners/secure/marketing/bi-apps-test-drive-519829.htmlThis kit translation into Italian, French, Spanish and German will be added to this portal soon. NOTE: These are not designed for "training" customers: they really address the need for an effective call to action for any customer you talk to who is in the early stages of exploring their options and the business benefits of a BI project, especially if they are already an Oracle applications customer (eBusiness suite, Peoplesoft, Siebel, JDE). For more demand generation kits see another blog article "Joint Partner+Oracle Go To Market Initiatives: BI Customer Event Kits"

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  • Sell Yourself! Presentation

    - by Mike C
    Thanks to everyone who attended my "Sell Yourself!" presentation at SQLSaturday #61 in Washington, D.C., and thanks to NOVA SQL for setting up the event! I'm uploading the presentation deck here in PDF, original length, with new materials (I had to cut some slides out due to time limits). This deck includes a new section on recruiters and a little more information on the resume. BTW, if you're rewriting your resume I highly recommend the book Elements of Resume Style by S. Bennett. I've used it as...(read more)

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  • cross resolution level design advice [on hold]

    - by Mike
    I was looking for some beginner advice regarding level design across multiple resolutions. I believe the answer is likely "it depends", but any input from anyone with real experience is very appreciated. Basically, I am building a 2D Super Metroid type game. If rooms/levels are to be a tiled grid, what are some general best practices for designing rooms when taking into account different resolutions? Since more or less tiles could fit vertically on a single screen depending on the resolution, is it better to design towards possibly having more of the room visible depending on the screen (with a bare minimum needed for gameplay), or should I fix the design at a certain tile height and scale the graphics?

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  • Exalytics Increases Customer Revenue, and Saves Time, Risk & Cost

    - by Mike.Hallett(at)Oracle-BI&EPM
    We are getting some great proof point stories now from our customers who are succeeding with the Exalytics in-memory system for OBI and Essbase.  See below for some recent testimony: San Diego Unified School District Harnesses Attendance, Procurement, and Operational Data with Oracle Exalytics, Generating $4.4 Million in Savings: according to independent assessment by Mainstay Salire, the district is on track to achieve substantial benefits from the Oracle Exalytics solution, including an $8.25 million increase in attendance revenue, $75,000 a year savings in operational efficiencies, and $1 million in hardware cost avoidance. NilsonGroup chooses Oracle Exalytics In-Memory Machine as their solution to access critical data to keep its stores competitive with real-time Mobile BI: it took only “3 days to get up and running” with Exalytics.  Video Nykredit, in the Danish Financial Sector, describes their experiences from testing the Exalytics Business Intelligence Machine: “it was up and running within 4 days” with “more intuitive dashboards” and “up to 70x better performance” and “cheaper maintenance and lower total cost of ownership”. Video Sodexo chose Oracle Exalytics as their business analytics platform; accelerating Essbase “more than 8x” performance for more than 2,000 Excel-addin users, “significantly changing how people in information management now deal with data”.  Video Polk, Savvis, Nykredit, and Key Energy describe testing of the Oracle Exalytics In-Memory Machine: to “reach more users than we ever have before”, “to fly through the data without impeding the analytic process”, “drive our enterprise groups into this tool instead of having departmental solutions”, and the “advanced visualisation this product enables”.  Video

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  • Did Acronis True Image Home 2012 clone operation "lock" my BitLocker disk?

    - by Thomas Eyde
    After trying to clone my primary drive, which requires a reboot to proceed, BitLocker detected that the boot sector had changed and required the recovery keys. Not a good situation to be in on Sunday evening when it is your IT-department who hold the keys. After talking with the guys at IT, I have tree suspects on why BitLocker locked me out: The newly added, second hard drive in my machine. The changed boot-order in BIOS. The changes True Image did in order to do its things on boot. As an end-user, I should never have to end up in situations like these without any warning. I would like to know what really happened, so I can inform Acronis on how they can improve their product to avoid this situation in the future.

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  • Powershell variables to string

    - by Mike Koerner
    I'm new to powershell. I'm trying to write an error handler to wrap around my script.  Part of the error handler is dumping out some variable settings.  I spent a while trying to do this and couldn't google a complete solution so I thought I'd post something. I want to display the $myinvocation variable. In powershell you can do this PS C:\> $myInvocation for my purpose I want to create a stringbuilder object and append the $myinvocation info.  I tried this $sbOut = new-object System.Text.Stringbuilder $sbOut.appendLine($myinvocation) $sbOut.ToString() This produces                                    Capacity                                MaxCapacity                                     Length                                    --------                                -----------                                     ------                                          86                                 2147483647                                         45 System.Management.Automation.InvocationInfo This is not what I wanted so I tried $sbOut.appendLine(($myinvocation|format-list *)) This produced                                    Capacity                                MaxCapacity                                     Length                                    --------                                -----------                                     ------                                         606                                 2147483647                                        305 Microsoft.PowerShell.Commands.Internal.Format.FormatStartData Microsoft.PowerShell.Commands.Internal.Format.GroupStartData Micros oft.PowerShell.Commands.Internal.Format.FormatEntryData Microsoft.PowerShell.Commands.Internal.Format.GroupEndData Microsoft.Powe rShell.Commands.Internal.Format.FormatEndData Finally I figured out how to produce what I wanted: $sbOut = new-object System.Text.Stringbuilder [void]$sbOut.appendLine(($myinvocation|out-string)) $sbOut.ToString() MyCommand        : $sbOut = new-object System.Text.Stringbuilder                                    [void]$sbOut.appendLine(($myinvocation|out-string))                                      $sbOut.ToString()                    BoundParameters  : {} UnboundArguments : {} ScriptLineNumber : 0 OffsetInLine     : 0 HistoryId        : 13 ScriptName       : Line             : PositionMessage  : InvocationName   : PipelineLength   : 2 PipelinePosition : 1 ExpectingInput   : False CommandOrigin    : Runspace Note the [void] in front of the stringbuilder variable doesn't show the Capacity,MaxCapacity of the stringbuilder object.  The pipe to out-string makes the output a string. It's not pretty but it works.

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  • SQL Saturday Atlanta: Intro To Performance Tuning

    - by Mike Femenella
    I'm looking forward to speaking in Atlanta on the 24th, will be fun to get back down that way to visit with some friends and present two topics that I really enjoy. First, an introduction to performance tuning. Performance tuning is a very wide and deep topic and we're staying close to the surface. I direct this class for newbie sql users who have less than 2 years of experience. It's all the things I wish someone would have told me in my first 2 years about what to look for when the database was slow...or allegedly slow I should say. We'll cover using profiler to find slow performing queries and how to save the data off to a table as well as a tour of other features. The difference between clustered, non clustered and covering indexes. How to look at and understand an execution plan (at a high level) and finally the difference between a temp table and a table variable and what the implications are of using either one in your code. That pretty much takes up a full hour. Second presentation, Loading Data in Real Time. It's really a presentation about partitioning but with a twist that we used at work recently to solve a need to load some data quickly and put it into production with minimal downtime. We'll cover partition functions, schemes,$partition, merge, sys.partitions and show some examples of building a set of partitioned tables and using the switch statement to move it from one table to another. Finally we'll cover the differences in partitioning between 2005 and 2008. Hope to see you there! And if you read my blog please introduce yourself!

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  • Oracle BI Applications for Industry Sectors

    - by Mike.Hallett(at)Oracle-BI&EPM
    Normal 0 false false false EN-GB X-NONE X-NONE Oracle BI Applications already provide pre-built line-of-business analytic applications to over 4,000 customers: these expose the data otherwise locked inside ERP and CRM applications, giving the business user the analytics they need, and a greater ability to self-service ad-hoc queries. Now you can also take advantage of the pre-built Oracle BI Applications approach for industry sector specific analytics to streamline your client’s operations, offer better services, and increase profit margins. Find out more at http://www.oracle.com/us/solutions/business-analytics/analytic-applications/industry/overview/index.html. Retail Education Oracle Retail Merchandising Analytics Oracle Student Information Analytics Oracle Retail Customer Analytics Public Sector Financial Services Oracle Tax Analytics Oracle Financial Analytics Manufacturing Health Care Oracle Manufacturing Analytics Oracle Enterprise Healthcare Analytics Asset Intensive Oracle Clinical Development Analytics Oracle Enterprise Asset Management Analytics Oracle Operating Room Analytics Related Links Health Sciences Analytic Applications for Your Business Role Oracle Health Sciences Clinical Development Analytics Analytic Applications for Your Product Line Oracle Argus Analytics Oracle Business Intelligence Tools and Technology Communication Oracle Exalytics In-Memory Machine "The adoption of Oracle Financial Services Analytic Applications is of great significance to the bank's transition to more rigorous and risk-averse management practices."Yang Changxue, Project Manager Oracle Communications Data Model /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} table.MsoTableGrid {mso-style-name:"Table Grid"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-priority:59; mso-style-unhide:no; border:solid windowtext 1.0pt; mso-border-alt:solid windowtext .5pt; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-border-insideh:.5pt solid windowtext; mso-border-insidev:.5pt solid windowtext; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi; mso-fareast-language:EN-US;}

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  • Bridge virtual machines out WLAN interface

    - by Thomas
    It seems that my wlan card (intel 5100 AGN) firmware doesn't allow "spoofing" MAC addresses. This has the side effect of destroying the capability to bridge out my virtual machines on that interface. Apparently this is a common thing on wlan cards. I can see the incoming traffic just fine in my virtual machines, but their DHCP queries don't get bridged out of the WLAN card. It works perfectly well when using the wired ethernet port. Is there a workaround for this? MAC-NAT or something? I don't want to route my virtual machines out to the Internet because I don't want my host OS to even have an IP address. I'm using Linux and KVM for virtualization.

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  • How can I quickly change display settings (dual monitor setup / single monitor setup on laptop)?

    - by Daren Thomas
    I have my laptop (running Windows XP SP3) at work hooked up to an external monitor. Whenever I unplug the external monitor (time to go home!) I have to manually change the display settings. This takes time and involves a lot of clicks. Is there a way to automate changing these settings? I'm thinking of a hotkey solution or a little application that I can start with Launchy to toggle between two profiles. I use the MultiMon tool for "extending" the taskbar to the second monitor - will I have to give that up?

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  • php jpeg support

    - by Thomas
    Hi all, I have complied php with the below options './configure' '--with-config-file-path=/opt/apache/php/etc' '--with-config-file-scan-dir=/opt/apache/php/etc/php.d' '--enable-sysvsem' '--enable-sysvshm' '--enable-sysvmsg' '--enable-shmop' '--enable-soap' '--enable-bcmath' '--disable-debug' '--enable-ftp' '--with-curl=/usr/include' '--with-regex=system' '--enable-inline-optimization' '--enable-magic-quotes' '--enable-mbstring' '--enable-wddx=shared' '--enable-xml' '--with-gd' '--with-gettext' '--with-mysql' '--with-zlib-dir=/usr/local/lib' '--enable-mbstring' '--prefix=/opt/apache/php' '--with-apxs2=/opt/apache/bin/apxs' '--with-zlib' '--with-openssl' '--with-freetype-dir=/usr/include/freetype2/freetype--with-jpeg-dir=/usr/lib/' but I have no jpeg support. Am I missing something? libjpeg and libjpeg-devel are installed Thanks

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  • Nginx proxy hangs when proxiing to itself

    - by Thomas
    I have Nginx running as a proxy for a number of services including a Geoserver running on port 8080 with the following config: location ^~ /wms/ { rewrite ^/wms/(.*)$ /geoserver/ows$1 break; proxy_pass http://127.0.0.1:8080; proxy_connect_timeout 60s; proxy_read_timeout 150s; } and a proxy service to avoid SOP problems which works as follows: location ^~ /proxy/?targetURL= { rewrite ^/proxy/?targetURL=(.*)$ $1 break; proxy_pass $1; proxy_connect_timeout 60s; proxy_read_timeout 150s; } My web server is also under the same domain, ran by a jetty on port 8888, handled by the same proxy. location / { proxy_pass http://127.0.0.1:8888; proxy_connect_timeout 60s; proxy_read_timeout 150s; } From my web application I make WMS server calls for data via my proxy service. It works fine for external servers but it hangs when I call my own internal geoserver. My geoserver proxy works fine, I can make WMS service queries with the said URL. The call that hangs is basically: http://mywebappdomain.com/proxy/?targetURL=http://mywebappdomain.com/wms/?my_set_of_parameters Which means that the proxy rule applies and the WMS service is called from the same server. Is there an issue with proxying over itself?

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  • How is this lighting effect done?

    - by Mike
    This is the most beautiful 2d lighting I have ever seen. Does anyone know how he went about doing it? http://www.youtube.com/watch?v=BIQRhOFkvQY http://www.youtube.com/watch?v=tnTYXPuecMs http://www.youtube.com/watch?v=rhC_jVM8IYU http://www.youtube.com/watch?v=_Aw5BdjWqqU Or download it here: http://grantkot.com/PollutedPlanet/publish.htm edit: I am not asking how the particles are simulated; I don't care about the physics.

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  • 13 MORE Things from the Oracle Social Summit You Should Know

    - by Mike Stiles
    In our previous blog, we started giving those of you who couldn’t make it just a sampling of the valuable takeaways from the first annual Oracle Social Summit, held Nov 14 and 15 in Las Vegas. And while yes, 13 items is a pretty healthy sampling, we wanted to go the extra mile and give you 13 more, an indication of just how much great information came out of it.  Follow the arrow, and come on in as if you were there with us. 1. Weber Shandwick takes a 70/20/10 approach when advising clients how to allocate resources to paid social opportunities. 70% of spend should go toward paid opportunities the agency and client both know work, 20% should go toward paid social the agency knows works, and 10% should go toward experimentation. (Matt Dickman – Weber Shandwick) 2. By 2017, the technically competent CMO will spend more on IT than the CIO. (Gartner Study) 3. CIOs are focused on infrastructure. As the roles of the CMO and CIO continue coming together, those CIOs have to make a very conscious decision to get CMOs what they need. 4. It’s now harder for brands to differentiate based on product. The advantage will go to the brands that are successful in garnering customer trust. 5. More and more, enterprise software is going to start looking like the software consumers are used to seeing and using. 6. You will see brands prioritizing mobile and dropping investments in www, HTML, POS systems, etc. 7. The social graph has to be added to brands’ customer data for a more holistic view. Customers will give you the information you need if the reward is appropriate. 8. Viacom did a study that showed viewers are most honest on social. Not so much on surveys or other feedback vehicles. 9. How are you determining your influencers? Influence isn’t about reach. It’s about getting people to change behavior. 10. A mix of skills is becoming critically important in a social staff. It shouldn’t be a mixture of several disciplines, not just a bunch of “social experts.” 11. If senior management isn’t engaged, the social team is forced into guessing what might be considered a “success” by the C-suite. 12. Mobile customization will be getting big investments from brands in 2013. Brands need to provide shoppers utility, not just information. 75% will use mobile this holiday season to avoid in-store madness. 13. Data becomes information, information becomes insight, and insight becomes actionable. The Oracle Social Summit brought together brands, agencies, Oracle social experts and industry thought leaders to take a serious look at where social stands today, and where it’s headed in the near future. Given the speed of social’s evolution, attending such events (or at least reading nifty summary blogs) is a good investment in making sure your enterprise isn’t falling gradually behind.

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  • Program for remove exact duplicate files while caching search results

    - by John Thomas
    We need a Windows 7 program to remove/check the duplicates but our situation is somewhat different than the standard one for which there are enough programs. We have a fairly large static archive (collection) of photos spread on several disks. Let's call them Disk A..M. We have also some disks (let's call them Disk 1..9) which contain some duplicates which are to be found on disks A..M. We want to add to our collection new disks (N, O, P... aso.) which will contain the photos from disks 1..9 but, of course, we don't want to have any photos two (or more) times. Of course, theoretically, the task can be solved with a regular file duplicate remover but the time needed will be very big. Ideally, AFAIS now, the real solution would be a program which will scan the disks A..M, store the file sizes/hashes of the photos in an indexed database/file(s) and will check the new disks (1..9) against this database. However I have hard time to find such a program (if exists). Other things to note: we consider that the Disks A..M (the collection) doesn't have any duplicates on them the file names might be changed we aren't interested in approximated (fuzzy) comparison which can be found in some photo comparing programs. We hunt for exact duplicate files. we aren't afraid of command line. :-) we need to work on Win7/XP we prefer (of course) to be freeware TIA for any suggestions, John Th.

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  • Are Chief Digital Officers the Result of CMO/CIO Refusal to Change?

    - by Mike Stiles
    Apparently CDO no longer just stands for “Collateralized Debt Obligations.”  It stands for Chief Digital Officer. And they’re the ones who are supposed to answer the bat signal CEO’s are throwing into the sky, swoop in and POW! drive the transition of the enterprise to integrated digital systems. So imagine being a CMO or a CIO at such an enterprise and realizing it’s been determined that you are not the answer that’s needed. In fact, IntelligentHQ author Ashley Friedlein points out the very rise of the CDO is an admission of C-Suite failure to become savvy enough, quickly enough in modern technology. Is that fair? Despite the repeated drumbeat that CMO’s and CIO’s must enter a new era of cooperation and collaboration to enact the social-enabled enterprise, the verdict seems to be that if it’s happening at all, it’s not happening fast enough. Therefore, someone else is needed with the authority to make things happen. So who is this relatively new beast? Gartner VP David Willis says, “The Chief Digital Officer plays in the place where the enterprise meets the customer, where the revenue is generated, and the mission accomplished.” In other words, where the rubber meets the road. They aren’t just another “C” heading up a unit. They’re the CEO’s personal SWAT team, able to call the shots necessary across all units to affect what has become job one…customer experience. And what are the CMO’s and CIO’s doing while this is going on? Playing corporate games. Accenture reports 38% of CMOs say IT deliberately keeps them out of the loop, with 35% saying marketing’s needs aren’t a very high priority. 31% of CIOs say marketers don’t understand tech and regularly go around them for solutions. Fun! Meanwhile the CEO feels the need to bring in a parental figure to pull it all together. Gartner thinks 25% of all orgs will have a CDO by 2015 as CMO’s and particularly CIO’s (Peter Hinssen points out many CDO’s are coming “from anywhere but IT”) let the opportunity to be the agent of change their company needs slip away. Perhaps most interestingly, these CDO’s seem to be entering the picture already on the fast track. One consultancy counted 7 instances of a CDO moving into the CEO role, which, as this Wired article points out, is pretty astounding since nobody ever heard of the job a few years ago. And vendors are quickly figuring out that this is the person they need to be talking to inside the brand. The position isn’t without its critics. Forrester’s Martin Gill says the reaction from executives at some traditional companies to someone being brought in to be in charge of digital might be to wash their own hands of responsibility for all things digital – a risky maneuver given the pervasiveness of digital in business. They might not even be called Chief Digital Officers. They might be the Chief Customer Officer, Chief Experience Officer, etc. You can call them Twinkletoes if you want to, but essentially anyone who has the mandate direct from the CEO to enact modern technology changes not currently being championed by the CMO or CIO can be regarded as “boss.” @mikestiles @oraclesocialPhoto: freedigitalphotos.net

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