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  • AD Stopping a Script and Writing a Value to a User's AD Account PPT Presentation

    - by Steven Maxon
    ‘This will launch the PPT in a GPO Dim ppt Set ppt = CreateObject("PowerPoint.Application") ppt.Visible = True ppt.Presentations.Open "C:\Scripts\Test.pptx" ‘This is the batch file at the end of the PPT that records the date, time, computer name and username echo "Logon Date:%date%,Logon Time:%time%,Computer Name:%computername%,User Name:%username%" >> \\servertest\g$\Tracking\LOGON.TXT ‘This is what I need but can’t find: I need the script to check a value in the Active Directory user’s account in the Web page: attribute that would shut off the script if the user has already competed reading the presentation. Could be as simple as writing XXXX. I need the value XXXX written to the Active Directory user’s account in the Web page: attribute when they finish reading the presentation after they click on the bat file so the script will not run again when they log in.

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  • learning the Lower levels of computing

    - by Ben
    I am a software developer with four years experience in .Net development, I always like to keep up to date with the latest technologies (.net related normally) being released and love learning them. I didn't however go to university and learnt all I know through helpful colleagues, .Net courses, the internet and good old books. I feel that I am a good developer, but without learning the lower levels of a computer as you would in the first year of a computer related Uni course, I get lost when talking to people about a lot of more technical lower level computing. Is there a book(s) that anyone could recommend, that would cover the lower levels of what is going on when I click "Run" in Visual Studio? I feel out of my depth when my boss says to me "Thats running in the CPU cache" or "you're limited by disk reads there", and would like to feel more confident when talking about how the hardware talks to each other (CPU to RAM etc). Apologise if thats a vague question, or has been asked before (i did check and couldn't find anything on here that answers my question).

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  • c# peer-to-peer networking - getting around routers

    - by The.Anti.9
    I want to code a peer-to-peer like chat program in C#. I am trying to figure out how the networking would work. I know that the concept is that each peer is a client and a server at the same time. It can connect and be connected to. But my question is, how do you connect to a computer behind a router without the port being forwarded to that computer? I know things like Bittorrent do this with no problem. I was planning on using a tracker to keep a list of peers and the ports they listen on, but I still don't understand how to get through the router issue. Could someone please explain?

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  • Recursion and Iteration

    - by Doug
    What is the difference? Are these the same? If not, can someone please give me an example? MW: Iteration - 1 : the action or a process of iterating or repeating: as a : a procedure in which repetition of a sequence of operations yields results successively closer to a desired result b : the repetition of a sequence of computer instructions a specified number of times or until a condition is met Recusion - 3 : a computer programming technique involving the use of a procedure, subroutine, function, or algorithm that calls itself one or more times until a specified condition is met at which time the rest of each repetition is processed from the last one called to the first

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  • Can't access web service when connected to the network :: HTTP 407

    - by Ian
    Hi All, I have a console application that communicates with a web service. Both of them are on the same machine. When I am accessing the web service with the LAN disabled, it connects without a problem. But if the LAN is enabled and connected to our office network, I receive this error: "HTTP 407 Proxy Authentication required - The ISA Server requires authorization to fulfill the request. Access to the Web Proxy service is denied." We've been hunting the source of the problem for three days now. We have tried everything that we can think of. Any ideas what's causing the problem? Additional notes: - The machine is in a Workgroup setup but with DNS suffix (computer.local). When accessing the web service, we type the address as "http://machine.computer.local/service.asmx" I talked to the IT guys and they said that we don't have an ISA server installed There is no "proxy" set in IE. The machine is in mint condition.

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  • Deploying a PyQt application on Windows Vista x64

    - by Skilldrick
    I'm working on an application for a client/friend using PyQt. I've been working on Linux and testing on Vista, but the target computer is Vista x64. Now, Python comes with compiled binaries of Python 2.6 for 64 bit Windows, but Riverbank don't provide 64 bit binaries for PyQt. I don't have much access to the target computer, so I can't really go through the hassle of compiling PyQt. This Google code project might be the solution, but I'm not sure if it's going to work. Can I use something like py2exe from 32 bit Vista, or would I have to have to make the executable from a 64 bit machine with PyQt 64 bit installed? Basically, am I going to have to compile PyQt on the target machine?

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  • [Strange problem] ASP.NET MVC 2.0 RTM cannot work with VWD 2008 Express on a new Windows 7 Pro

    - by silent
    The MVC 2.0 RTM works great on my old Vista machine with VWD 2008 Express, but I just bought a new computer with Windows 7 Pro, installed VWD 2008 Express SP1 and MVC 2.0 RTM by using Web PI 2.0. but after installation, I found the VWD doesn't have any MVC options, that means I can't either create new MVC projects or compile existing MVC projects. Why? What other steps I need to do to make it work? I'm sure the MVC has been installed properly since my MVC site on the new computer works well (so the IIS side has no problem), just the VWD can't 'realize' that the MVC framework is already installed... (tried to uninstall and install many times, but won't work)

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  • Get drive label in C#

    - by Rick
    When I use System.IO.DriveInfo.GetDrives() and look at the .VolumeLabel property of one of the drives, I see "PATRIOT XT", which is indeed the drive's volume label. If I open "My Computer", instead I see "TrueCrypt Traveler Disk", and I can't seem to find any way to programmatically retrieve that value as none of the DriveInfo properties hold that value. I also tried querying the information via WMI's Win32_LogicalDisk, but no properties contained that value there either. So any idea what the label My Computer uses is called, and more importantly, how to programmatically retrieve it? Thanks

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  • Compile rt73 driver (serialmonkey) on Ubuntu

    - by Curro
    Hello. I'm trying to compile some WiFi drivers I downloaded from SerialMonkey: http://rt2x00.serialmonkey.com/wiki/index.php/Downloads It's about a driver for a Ralink rt73 chipset. I already got the build-essentials and the kernel-headers on my computer. When I try to compile the driver using the "make" command I get this error: root@curro-ubuntu:/usr/src/rt73-cvs-2009041204/Module# sudo make make[1]: Entering directory `/usr/src/linux-headers-2.6.31-20-generic' Building modules, stage 2. MODPOST 0 modules make[1]: Leaving directory `/usr/src/linux-headers-2.6.31-20-generic' rt73.ko failed to build! make: *** [module] Error 1 I've looked over the Internet and haven't found anything yet, I don't know why am I getting this error. I have Ubuntu 9.10 installed on this computer. I've seen some other persons having the same issue Any help would be greatly appreciated. Thanks in advance

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  • The connection was reset error

    - by swetha kulkarni
    hi, i am trying to upload video in DotNetNuke CMS using Telerik Editor. But it was giving me error The connection was reset The connection to the server was reset while the page was loading. * The site could be temporarily unavailable or too busy. Try again in a few moments. * If you are unable to load any pages, check your computer's network connection. * If your computer or network is protected by a firewall or proxy, make sure that Firefox is permitted to access the Web. How to solve this error. Please help me.

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  • Career Day in kindergarten: how to demonstrate programming in 20 minutes?

    - by Péter Török
    I was invited to the kindergarten group of my elder daughter to talk, and aswer the kids' questions, about my profession. There are 26 kids of age 4-6 in the group (plus 3 teachers who are fairly scared of anything related to programming and IT themselves, but bold enough to learn new tricks). I would have about 20-30 minutes, without projector or anything. (They have an old computer though, which by its look may be a 486, and I am not even sure if it's functioning.) My research turned up excellent earlier threads, with lots of good tips: How would you explain your job to a 5-year old? Career Day: how do I make “computer programmer” sound cool to 8 year olds? What things can I teach a group of children about programming in one day? My situation is different from each of the above though. So any advice on how to teach the kids (and their teachers) in a fun way about programming is appreciated.

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  • MissingMethodException in C# Program

    - by draghia-aurelian
    I wrote a Windows Form Application in C# and it works well for my computer. But on another PC, an error occurs when I try to do some stuff. MenuItem_Click Event Handler private void rUNToolStripMenuItem_Click(object sender, EventArgs e) { MessageBox.Show("I'm in rUNToolStripMenuItem_Click!"); ... } ToolStripMenuItem Event Handler private void dataPositionToolStripMenuItem_Click(object sender, EventArgs e) { MessageBox.Show("I'm in dataPositionToolStripMenuItem_Click!"); ... } Running on my computer: MenuItem_ClickEvent Handler Output (On My PC) MessageBox appears: "I'm in rUNToolStripMenuItem_Click" ToolStripMenuItem Event Handler (On My PC) MessageBox appears: "I'm in dataPositionToolStripMenuItem_Click!" MenuItem_Click Event Handler: (On another PC) Messagebox doesn't appear and an Exception is thrown Method not found: "Void Microsoft.CSharp.RuntimeBinder.CSharpGetMemberBinder.ctor( System.String.System.Type, System.Collections.Generic.IEnumerable'1<Microsoft .CSharp.RuntimeBinder.CSharpArgument Info>)'. This is the PrintScreen with error: What am I doing wrong?

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  • mysql database that can be accessed over a vpn?

    - by user225269
    I have 2 computers. Both with w7 as os. I have installed wampserver on one of them. I have mysql database on wampserver. Then I have made a vb.net program to connect to mysql database. I have put the program on both computers. What I want to do is for those two programs to see the same database that is on one computer. For them to be able to add, delete, update that 1 database. How do I do that? How do I network the mysql database? Do I also have to install wampserver on the other computer? What do I do? Please enlighten me.

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  • Robust fault tolerant MySQL replication

    - by Joshua
    Is there any way to get a fault tolerant MySQL replication? I am in an environment that has many networking issues. It appears that replication gets an error and just stops. I need it to continue to work and recover from these faults. There is some wrapper software that checks the state of replication and restarts it in the case of losing its log position. Is there an alternative? Note: Replication is done from an embedded computer with MySQL 4.1 to a external computer that has MySQL 5.0.45

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  • What should every programmer know about security ?

    - by M.H
    I am an IT student and I am now in the 3rd year in university,until now we are studing a lot of subjects related to computer in general (Programming,Algorithms,Computer architecture,maths....etc). But there is a whole world called security we are very far from it ,I mean here security in general(Computers Security,Interner Security,Networks Security,hacking,cracking...etc). I am very sure that nobody can learn every thing about security but sure there is a "minimum" knowledge every programmer or IT student should know about it and my question is what is this minimum knowledge ? can you suggest some E-books or courses or any thing can help to start with this road ?

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  • Best Fit Scheduling Algorithim

    - by Teegijee
    I'm writing a scheduling program with a difficult programming problem. There are several events, each with multiple meeting times. I need to find an arrangement of meeting times such that each schedule contains any given event exactly once, using one of each event's multiple meeting times. Obviously I could use brute force, but that's rarely the best solution. I'm guessing this is a relatively basic computer science problem, which I'll learn about once I am able to start taking computer science classes. In the meantime, I'd prefer any links where I could read up on this, or even just a name I could Google.

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  • How do you interface with a USB to Parallel adapter?

    - by Hans
    I'm currently doing a project where I have to interact with a circuit I made through the parallel port of a computer. However, my computer doesn't have a parallel port so I borrowed a Parallel to USB adapter cable. The cable didn't come with any drivers, but it's recognized by the device manager as a "USB Printing Support" controller, under the USB section. It seems that old parallel printers can be plugged in and work properly without any problems. So my question is, if I write a program in Java that tries to interact with a parallel port directly, will it work? And if not, can anyone give me some pointers as to what I need to do to interact with it? Thanks.

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  • PHP Tag Cloud System

    - by deniz
    Hi, I am implementing a tag cloud system based on this recommendation. (However, I am not using foreign keys) I am allowing up to 25 tags. My question is, how can I handle editing on the items? I have this item adding/editing page: Title: Description: Tags: (example data) computer, book, web, design If someone edits an item details, do I need to delete all the tags from Item2Tag table first, then add the new elements? For instance, someone changed the data to this: Tags: (example data) computer, book, web, newspaper Do I need to delete all the tags from Item2Tag table, and then add these elements? It seems inefficient, but I could find a more efficient way. The other problem is with this way is, if someone edits description but does not change the tags box, I still need to delete all the elements from Item2Tag table and add the same element. I am not an experienced PHP coder, so could you suggest a better way to handle this? (pure PHP/MySQL solution is preferable) Thanks in advance,

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  • The Stub Proto: Not Just For Stub Objects Anymore

    - by user9154181
    One of the great pleasures of programming is to invent something for a narrow purpose, and then to realize that it is a general solution to a broader problem. In hindsight, these things seem perfectly natural and obvious. The stub proto area used to build the core Solaris consolidation has turned out to be one of those things. As discussed in an earlier article, the stub proto area was invented as part of the effort to use stub objects to build the core ON consolidation. Its purpose was merely as a place to hold stub objects. However, we keep finding other uses for it. It turns out that the stub proto should be more properly thought of as an auxiliary place to put things that we would like to put into the proto to help us build the product, but which we do not wish to package or deliver to the end user. Stub objects are one example, but private lint libraries, header files, archives, and relocatable objects, are all examples of things that might profitably go into the stub proto. Without a stub proto, these items were handled in a variety of ad hoc ways: If one part of the workspace needed private header files, libraries, or other such items, it might modify its Makefile to reach up and over to the place in the workspace where those things live and use them from there. There are several problems with this: Each component invents its own approach, meaning that programmers maintaining the system have to invest extra effort to understand what things mean. In the past, this has created makefile ghettos in which only the person who wrote the makefiles feels confident to modify them, while everyone else ignores them. This causes many difficulties and benefits no one. These interdependencies are not obvious to the make, utility, and can lead to races. They are not obvious to the human reader, who may therefore not realize that they exist, and break them. Our policy in ON is not to deliver files into the proto unless those files are intended to be packaged and delivered to the end user. However, sometimes non-shipping files were copied into the proto anyway, causing a different set of problems: It requires a long list of exceptions to silence our normal unused proto item error checking. In the past, we have accidentally shipped files that we did not intend to deliver to the end user. Mixing cruft with valuable items makes it hard to discern which is which. The stub proto area offers a convenient and robust solution. Files needed to build the workspace that are not delivered to the end user can instead be installed into the stub proto. No special exceptions or custom make rules are needed, and the intent is always clear. We are already accessing some private lint libraries and compilation symlinks in this manner. Ultimately, I'd like to see all of the files in the proto that have a packaging exception delivered to the stub proto instead, and for the elimination of all existing special case makefile rules. This would include shared objects, header files, and lint libraries. I don't expect this to happen overnight — it will be a long term case by case project, but the overall trend is clear. The Stub Proto, -z assert_deflib, And The End Of Accidental System Object Linking We recently used the stub proto to solve an annoying build issue that goes back to the earliest days of Solaris: How to ensure that we're linking to the OS bits we're building instead of to those from the running system. The Solaris product is made up of objects and files from a number of different consolidations, each of which is built separately from the others from an independent code base called a gate. The core Solaris OS consolidation is ON, which stands for "Operating System and Networking". You will frequently also see ON called the OSnet. There are consolidations for X11 graphics, the desktop environment, open source utilities, compilers and development tools, and many others. The collection of consolidations that make up Solaris is known as the "Wad Of Stuff", usually referred to simply as the WOS. None of these consolidations is self contained. Even the core ON consolidation has some dependencies on libraries that come from other consolidations. The build server used to build the OSnet must be running a relatively recent version of Solaris, which means that its objects will be very similar to the new ones being built. However, it is necessarily true that the build system objects will always be a little behind, and that incompatible differences may exist. The objects built by the OSnet link to other objects. Some of these dependencies come from the OSnet, while others come from other consolidations. The objects from other consolidations are provided by the standard library directories on the build system (/lib, /usr/lib). The objects from the OSnet itself are supposed to come from the proto areas in the workspace, and not from the build server. In order to achieve this, we make use of the -L command line option to the link-editor. The link-editor finds dependencies by looking in the directories specified by the caller using the -L command line option. If the desired dependency is not found in one of these locations, ld will then fall back to looking at the default locations (/lib, /usr/lib). In order to use OSnet objects from the workspace instead of the system, while still accessing non-OSnet objects from the system, our Makefiles set -L link-editor options that point at the workspace proto areas. In general, this works well and dependencies are found in the right places. However, there have always been failures: Building objects in the wrong order might mean that an OSnet dependency hasn't been built before an object that needs it. If so, the dependency will not be seen in the proto, and the link-editor will silently fall back to the one on the build server. Errors in the makefiles can wipe out the -L options that our top level makefiles establish to cause ld to look at the workspace proto first. In this case, all objects will be found on the build server. These failures were rarely if ever caught. As I mentioned earlier, the objects on the build server are generally quite close to the objects built in the workspace. If they offer compatible linking interfaces, then the objects that link to them will behave properly, and no issue will ever be seen. However, if they do not offer compatible linking interfaces, the failure modes can be puzzling and hard to pin down. Either way, there won't be a compile-time warning or error. The advent of the stub proto eliminated the first type of failure. With stub objects, there is no dependency ordering, and the necessary stub object dependency will always be in place for any OSnet object that needs it. However, makefile errors do still occur, and so, the second form of error was still possible. While working on the stub object project, we realized that the stub proto was also the key to solving the second form of failure caused by makefile errors: Due to the way we set the -L options to point at our workspace proto areas, any valid object from the OSnet should be found via a path specified by -L, and not from the default locations (/lib, /usr/lib). Any OSnet object found via the default locations means that we've linked to the build server, which is an error we'd like to catch. Non-OSnet objects don't exist in the proto areas, and so are found via the default paths. However, if we were to create a symlink in the stub proto pointing at each non-OSnet dependency that we require, then the non-OSnet objects would also be found via the paths specified by -L, and not from the link-editor defaults. Given the above, we should not find any dependency objects from the link-editor defaults. Any dependency found via the link-editor defaults means that we have a Makefile error, and that we are linking to the build server inappropriately. All we need to make use of this fact is a linker option to produce a warning when it happens. Although warnings are nice, we in the OSnet have a zero tolerance policy for build noise. The -z fatal-warnings option that was recently introduced with -z guidance can be used to turn the warnings into fatal build errors, forcing the programmer to fix them. This was too easy to resist. I integrated 7021198 ld option to warn when link accesses a library via default path PSARC/2011/068 ld -z assert-deflib option into snv_161 (February 2011), shortly after the stub proto was introduced into ON. This putback introduced the -z assert-deflib option to the link-editor: -z assert-deflib=[libname] Enables warning messages for libraries specified with the -l command line option that are found by examining the default search paths provided by the link-editor. If a libname value is provided, the default library warning feature is enabled, and the specified library is added to a list of libraries for which no warnings will be issued. Multiple -z assert-deflib options can be specified in order to specify multiple libraries for which warnings should not be issued. The libname value should be the name of the library file, as found by the link-editor, without any path components. For example, the following enables default library warnings, and excludes the standard C library. ld ... -z assert-deflib=libc.so ... -z assert-deflib is a specialized option, primarily of interest in build environments where multiple objects with the same name exist and tight control over the library used is required. If is not intended for general use. Note that the definition of -z assert-deflib allows for exceptions to be specified as arguments to the option. In general, the idea of using a symlink from the stub proto is superior because it does not clutter up the link command with a long list of objects. When building the OSnet, we usually use the plain from of -z deflib, and make symlinks for the non-OSnet dependencies. The exception to this are dependencies supplied by the compiler itself, which are usually found at whatever arbitrary location the compiler happens to be installed at. To handle these special cases, the command line version works better. Following the integration of the link-editor change, I made use of -z assert-deflib in OSnet builds with 7021896 Prevent OSnet from accidentally linking to build system which integrated into snv_162 (March 2011). Turning on -z assert-deflib exposed between 10 and 20 existing errors in our Makefiles, which were all fixed in the same putback. The errors we found in our Makefiles underscore how difficult they can be prevent without an automatic system in place to catch them. Conclusions The stub proto is proving to be a generally useful construct for ON builds that goes beyond serving as a place to hold stub objects. Although invented to hold stub objects, it has already allowed us to simplify a number of previously difficult situations in our makefiles and builds. I expect that we'll find uses for it beyond those described here as we go forward.

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  • Interaction between Java and Android

    - by Grasper
    I am currently trying to research how to use Android with an existing java based system. Basically, I need to communicate to/from an Android application. The system currently passes object data from computer to computer using ActiveMQ as the JMS provider. On one of the computers is a display which shows object data to the user. What we want to do now is use a phone (running Android) as another option to show this object data to a user with wifi/network access. Ideally we would like to have a native application on the Android that would listen to the ActiveMQ topic and publish to another Topic and read/write/display the object data, but from some research I have done, I am not sure if this is possible. What are some other ways to approach this problem? The android Phone needs to be able to send/receive data. I have been using the AndroidEmulator for testing.

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  • Debugging with only the .exe

    - by Franklin Albricias
    HI: I've a Delphi 7 program that I wrote many years ago, but I've lost the source code. It's a small program but very useful for me. I've tried to 'install' it again in a new Windows XP computer, just copying the folder with de data (.db paradox files), and configured the BDE connection. When the programm starts I receive an "Unknown exception" and halts. I've no idea why this happens, and can't debug cause the lost source code. I've tried in another computer with the same results. Any suggestions or ideas? What do you do in a situation like this? Thanks in advance.

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  • Blackberry ESS standalone mode && Outlook 2007

    - by new Blackberry developer
    Hi, I launch Blackberry ESS in standalone mode. However I don't have Outlook Express on my computer. Instead I have Outlook 2007 on my computer. I set up an email account in Outlook 2007 which uses 'localhost' as its pop3/smtp server. The port numbers I used are the same as those in http://www.blackberryforums.com/developer-forum/5590-sending-receiving-email-device-simulator.html. However I got the following exception. 'UnknownHostException:pop3.server'. I am wondering if Outlook 2007 works with ESS.

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  • How to remotely control a Windows Service with ServiceController?

    - by Amokrane
    Hi, I'm trying to control Windows Services that are installed in a remote computer. I'm using the ServiceController class. I have this: ServiceController svc = new ServiceController("MyWindowsService", "COMPUTER_NAME"); With this, I can get the status of the Windows Service like this: string status = svc.Status.ToString(); But I can't control the Windows Service (by doing svc.Start(); or svc.Stop();). I get the following exception: Cannot open Servicexxx service on computer 'COMPUTER_NAME' That's normal, I suppose there is something to do with access permissions. But how? I've looked into Google but didn't find what I was looking for. However I often read something related to impersonation, but I don't know what that means. NB: The local and remote computers are both running Win XP Pro. Thanks.

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  • lingpipe terms of service

    - by Ke
    hi, im reading the lingpipe terms of service here - Lingpipe tos Does this mean that if i use lingpipe and integrate it into some other software ive built myself I have to make the software ive built myself available as open source? is this normal with OS licences? im referring to this bit Whether you distribute the Software or not, if you distribute any computer program that is not the Software, but that (a) is distributed in connection with the Software or contains any part of the Software, (b) causes the Software to be copied or modified (i.e., ran, used, or executed), such as through an API call, or (c) uses any output of the Software, then you must distribute that other computer program under a license defined as a Free Software License by the Free Software Foundation or an Approved Open Source License by the Open Source Initiative. cheers ke

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  • OK - What now? How do we become a Social Business?

    - by Michael Snow
    We hope that those of you that attended yesterday's Webcast with Brian Solis enjoyed Brian's discussion with Christian Finn for our last Webcast of the season for the Oracle Social Business Thought Leaders Series.  For those of you that may have missed the webcast or were stuck at a company holiday party - you'll be glad to hear that the webcast will be available On-Demand starting later today (12/14/12). And any of you who'd like to listen to a quick but informative podcast with Brian - can listen to that here. Some of you may still be left with questions about how to get from point A to point B and even more confused than when you started thinking about this new world of Digital Darwinism. The post below, grabbed from an abundance of great thought leadership prose on Brian's blog may help you frame the path you need to start walking sooner versus later to stay off of the endangered species list.  As you explore your path forward, please keep Oracle in mind - we do offer a wide range of solutions to help your organization 12.00 Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} optimize the engagement for your customers, employees and partners. The Path from a Social Brand to a Social Business Brian Solis Originally posted May 2, 2012 I’ve been a long-time supporter of MediaTemple’s (MT)Residence program along with Gary Vaynerchuk, Neil Patel, and many others whom I respect. I wanted to share my “7 questions to answer to become a social business” with you here.. Social Media is pervasive and is becoming the new normal in corporate marketing. Brands who get this right are starting to build their own media networks rich with customer connections numbering in the millions. Right now, Coca-Cola has over 34 million fans on Facebook, but they’re hardly alone. Disney follows just behind with 29 million fans, Starbucks boasts 25 million, and Oreo, Red Bull, and Converse play host to over 20 million fans. If we were to look at other networks such as Twitter and Youtube, we would see a recurring theme. People are connecting en masse with the businesses they support and new media represents the ability to cultivate consumer relationships in ways not possible with traditional earned or paid media. Sounds great right? This might sound abrupt, but the truth is that we’re hardly realizing the potential of what lies before us. Everything begins with understanding not just how other brands are marketing themselves in social media, but also seeing what they’re not doing and envisioning what’s possible. We’re already approaching the first of many crossroads that new media will present. Do we take the path of a social brand or that of a social business? What’s the difference? A social brand is just that, a business that is remodeling or retrofitting its existing marketing practices to new media. A social business is something altogether different as it embraces introspection and extrospection to reevaluate internal and external processes, systems, and opportunities to transform into a living, breathing entity that adapts to market conditions and opportunities. It’s a tough decision to make right now especially at a time when all we read about is how much success many businesses are finding without having to answer this very question. With all of the newfound success in social networks, the truth is that we’re only just beginning to learn what’s possible and that’s where you come in. When compared to the investment in time and resources across the board, social media represents only a small part of the mix. But with your help, that’s all about to change. The CMO Survey, an organization that disseminates the opinions of top marketers in order to predict the future of markets, recently published a report that gave credence to the fact that social media is taking off. One of the most profound takeaways from the report was this gem; “The “like button” [in Facebook] packs more customer-acquisition punch than other demand-generating activities.” With insights like this, it’s easy to see why the race to social is becoming heated. The report also highlighted exactly where social fits in the marketing mix today and as you can see, despite all of the hype, it’s not a dominant focus yet. As of August 2011, the percentage of overall marketing budgets dedicated to social media hovered at around 7%. However, in 2012 the investment in social media will climb to 10%. And, in five years, social media is expected to represent almost 18% of the total marketing budget. Think about that for a moment. In 2016, social media will only represent 18%? Queue the sound of a record scratching here. With businesses finding success in social networks, why are businesses failing to realize the true opportunity brought forth by the ability to listen to, connect with, and engage with customers? While there’s value in earning views, driving traffic, and building connections through the 3F’s (friends, fans and followers), success isn’t just defined simply by what really amounts to low-hanging fruit. The truth is that businesses cannot measure what it is they don’t know to value. As a result, innovation in new engagement initiatives is stifled because we’re applying dated or inflexible frameworks to new paradigms. Social media isn’t owned by marketing, but instead the entire organization. This changes everything and makes your role so much more important. It’s up to you to learn how to think outside of the proverbial social media box to see what others don’t, the ability to improve customers experiences through the evolution of a social brand into a social business. Doing so will translate customer insights from what they do and don’t share in social networks into better products, services, and processes. See, customers want something more from their favorite businesses than creative campaigns, viral content, and everyday dialogue in social networks. Customers want to be heard and they want to know that you’re listening. How businesses use social media must remind them that they’re more than just an audience, consumer, or a conduit to “trigger” a desired social effect. Herein lies both the challenge and opportunity of social media. It’s bigger than marketing. It’s also bigger than customer service. It’s about building relationships with customers that improve experiences and more importantly, teaches businesses how to re-imagine products and internal processes to better adapt to potential crises and seize new opportunities. When it comes down to it, Twitter, Facebook, Youtube, Foursquare, are all channels for listening, learning, and engaging. It’s what you do within each channel that builds a community around your brand. And, at the end of the day, the value of the community you build counts for everything. It’s important to understand that we cannot assume that these networks simply exist for people to lineup for our marketing messages or promotional campaigns. Nor can we assume that they’re reeling in anticipation for simple dialogue. They want value. They want recognition. They want access to exclusive information and offers. They need direction, answers and resolution. What we’re talking about here is the multidimensional makeup of consumers and how a one-sided approach to social media forces the needs for social media to expand beyond traditional marketing to socialize the various departments, lines of business, and functions to engage based on the nature of the situation or opportunity. In the same CMO study, it was revealed that marketers believe that social media has a long way to go toward integrating into the overall company strategy. On a scale of 1-7, with one being “not integrated at all” and seven being “very integrated,” 22% chose “one.” Critical functions such as service, HR, sales, R&D, product marketing and development, IR, CSR, etc. are either not engaged or are operating social media within a silo disconnected from other efforts or possibilities. The problem is that customers don’t view a company by silo, instead they see one company, one brand, and their experience in social media forms an impression that eventually contributes to their view of your brand. The first step here is to understand business priorities and objectives to assess how social media can be additive in achieving these goals. Additionally, surveying the landscape to determine other areas of interest as its specifically related to your business. • Are customers seeking help or direction? • Who are your most valuable customers and what are they sharing? • How can you use social media to acquire and retain customers? - What ideas are circulating and how can you harness user generated activity and content to innovate or adapt to better meet the needs of customers? - How can you broaden a single customer view to recognize the varying needs of customers and how your organization can organize around each circumstance? - What insights exist based on how consumers are interacting with one another? How can this intelligence inform marketing, service, products and other important business initiatives? - How can your business extend their current efforts to deliver better customer experiences and in turn more effectively unit internal collaboration and communication? Customer demands far exceed the capabilities of the marketing department. While creating a social brand is a necessary endeavor, building a social business is an investment in customer relevance now and over time. Beyond relevance, a social business fosters a culture of change that unites employees and customers and sets a foundation for meaningful and beneficial relationships. Innovation, communication, and creativity are the natural byproducts of engagement and transformation. As a social brand, we are competing for the moment. As a social business, we are competing the future in all that we do today.

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