What does the Facebook Ads API link_click metric indicate in adcampaignstats
- by Michael Baird
I would love to get a definitive answer or a glossary that defines the data returned from the Facebook ads api adcampaignstats. Specifically the difference between the actions and inline_actions. Below is the result for a dark post, and I like to know what the "link_click" metric in actions and inline_actions actually counts. i.e. Does this tell me that in total the campaign had 342 links clicked, or does "link_click" in "actions" and "inline_actions" indicate something else?
act_{ad_account_id}/adcampaignstats?campaign_ids=[123456]
{
"is_completed": false,
"social_unique_clicks": 0,
"topline_id": 0,
"unique_impressions": 0,
"start_time": null,
"campaign_id": 123456,
"actions": {
"offsite_conversion.registration": 14,
"post_like": 2,
"like": 5,
"photo_view": 1,
"link_click": 180
},
"clicks": 301,
"inline_actions": {
"comment": 0,
"video_play": 0,
"title_clicks": 0,
"like": 10,
"rsvp_maybe": 0,
"post_like": 13,
"photo_view": 0,
"rsvp_yes": 0,
"link_click": 162,
"question_vote": 0
},
}
