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  • High Availability documents for OBIA

    - by Lia Nowodworska - Oracle
    There are 2 white papers that have been created by Product Management and Advanced Resolution team (thanks Rajesh, Archana). These documents describe how to deploy a high-availability environment for the Weblogic components of BI Applications 11.1.1.8.1 and 11.1.1.7.1 including the Oracle Data Integrator. New  Configuring High Availability for Oracle Business Intelligence Applications Version 11.1.1.8.1 (Doc ID 1679319.1)  Updated Configuring High Availability for Oracle Business Intelligence Applications Version 11.1.1.7.1 (Doc ID 1587873.1)  When implementing OBIA please take some time to review one or both of the papers. Do you still have a quick question that you want an expert to have a look at: check in the OBIA Community:

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  • Same SELECT used in an INSERT has different execution plan

    - by amacias
    A customer complained that a query and its INSERT counterpart had different execution plans, and of course, the INSERT was slower. First lets look at the SELECT : SELECT ua_tr_rundatetime,        ua_ch_treatmentcode,        ua_tr_treatmentcode,        ua_ch_cellid,        ua_tr_cellid FROM   (SELECT DISTINCT CH.treatmentcode AS UA_CH_TREATMENTCODE,                         CH.cellid        AS UA_CH_CELLID         FROM    CH,                 DL         WHERE  CH.contactdatetime > SYSDATE - 5                AND CH.treatmentcode = DL.treatmentcode) CH_CELLS,        (SELECT DISTINCT T.treatmentcode AS UA_TR_TREATMENTCODE,                         T.cellid        AS UA_TR_CELLID,                         T.rundatetime   AS UA_TR_RUNDATETIME         FROM    T,                 DL         WHERE  T.treatmentcode = DL.treatmentcode) TRT_CELLS WHERE  CH_CELLS.ua_ch_treatmentcode(+) = TRT_CELLS.ua_tr_treatmentcode;  The query has 2 DISTINCT subqueries.  The execution plan shows one with DISTICT Placement transformation applied and not the other. The view in Step 5 has the prefix VW_DTP which means DISTINCT Placement. -------------------------------------------------------------------- | Id  | Operation                    | Name            | Cost (%CPU) -------------------------------------------------------------------- |   0 | SELECT STATEMENT             |                 |   272K(100) |*  1 |  HASH JOIN OUTER             |                 |   272K  (1) |   2 |   VIEW                       |                 |  4408   (1) |   3 |    HASH UNIQUE               |                 |  4408   (1) |*  4 |     HASH JOIN                |                 |  4407   (1) |   5 |      VIEW                    | VW_DTP_48BAF62C |  1660   (2) |   6 |       HASH UNIQUE            |                 |  1660   (2) |   7 |        TABLE ACCESS FULL     | DL              |  1644   (1) |   8 |      TABLE ACCESS FULL       | T               |  2744   (1) |   9 |   VIEW                       |                 |   267K  (1) |  10 |    HASH UNIQUE               |                 |   267K  (1) |* 11 |     HASH JOIN                |                 |   267K  (1) |  12 |      PARTITION RANGE ITERATOR|                 |   266K  (1) |* 13 |       TABLE ACCESS FULL      | CH              |   266K  (1) |  14 |      TABLE ACCESS FULL       | DL              |  1644   (1) -------------------------------------------------------------------- Query Block Name / Object Alias (identified by operation id): -------------------------------------------------------------    1 - SEL$1    2 - SEL$AF418D5F / TRT_CELLS@SEL$1    3 - SEL$AF418D5F    5 - SEL$F6AECEDE / VW_DTP_48BAF62C@SEL$48BAF62C    6 - SEL$F6AECEDE    7 - SEL$F6AECEDE / DL@SEL$3    8 - SEL$AF418D5F / T@SEL$3    9 - SEL$2        / CH_CELLS@SEL$1   10 - SEL$2   13 - SEL$2        / CH@SEL$2   14 - SEL$2        / DL@SEL$2 Predicate Information (identified by operation id): ---------------------------------------------------    1 - access("CH_CELLS"."UA_CH_TREATMENTCODE"="TRT_CELLS"."UA_TR_TREATMENTCODE")    4 - access("T"."TREATMENTCODE"="ITEM_1")   11 - access("CH"."TREATMENTCODE"="DL"."TREATMENTCODE")   13 - filter("CH"."CONTACTDATETIME">SYSDATE@!-5) The outline shows PLACE_DISTINCT(@"SEL$3" "DL"@"SEL$3") indicating that the QB3 is the one that got the transformation. Outline Data -------------   /*+       BEGIN_OUTLINE_DATA       IGNORE_OPTIM_EMBEDDED_HINTS       OPTIMIZER_FEATURES_ENABLE('11.2.0.3')       DB_VERSION('11.2.0.3')       ALL_ROWS       OUTLINE_LEAF(@"SEL$2")       OUTLINE_LEAF(@"SEL$F6AECEDE")       OUTLINE_LEAF(@"SEL$AF418D5F") PLACE_DISTINCT(@"SEL$3" "DL"@"SEL$3")       OUTLINE_LEAF(@"SEL$1")       OUTLINE(@"SEL$48BAF62C")       OUTLINE(@"SEL$3")       NO_ACCESS(@"SEL$1" "TRT_CELLS"@"SEL$1")       NO_ACCESS(@"SEL$1" "CH_CELLS"@"SEL$1")       LEADING(@"SEL$1" "TRT_CELLS"@"SEL$1" "CH_CELLS"@"SEL$1")       USE_HASH(@"SEL$1" "CH_CELLS"@"SEL$1")       FULL(@"SEL$2" "CH"@"SEL$2")       FULL(@"SEL$2" "DL"@"SEL$2")       LEADING(@"SEL$2" "CH"@"SEL$2" "DL"@"SEL$2")       USE_HASH(@"SEL$2" "DL"@"SEL$2")       USE_HASH_AGGREGATION(@"SEL$2")       NO_ACCESS(@"SEL$AF418D5F" "VW_DTP_48BAF62C"@"SEL$48BAF62C")       FULL(@"SEL$AF418D5F" "T"@"SEL$3")       LEADING(@"SEL$AF418D5F" "VW_DTP_48BAF62C"@"SEL$48BAF62C" "T"@"SEL$3")       USE_HASH(@"SEL$AF418D5F" "T"@"SEL$3")       USE_HASH_AGGREGATION(@"SEL$AF418D5F")       FULL(@"SEL$F6AECEDE" "DL"@"SEL$3")       USE_HASH_AGGREGATION(@"SEL$F6AECEDE")       END_OUTLINE_DATA   */ The 10053 shows there is a comparative of cost with and without the transformation. This means the transformation belongs to Cost-Based Query Transformations (CBQT). In SEL$3 the optimization of the query block without the transformation is 6659.73 and with the transformation is 4408.41 so the transformation is kept. GBP/DP: Checking validity of GBP/DP for query block SEL$3 (#3) DP: Checking validity of distinct placement for query block SEL$3 (#3) DP: Using search type: linear DP: Considering distinct placement on query block SEL$3 (#3) DP: Starting iteration 1, state space = (5) : (0) DP: Original query DP: Costing query block. DP: Updated best state, Cost = 6659.73 DP: Starting iteration 2, state space = (5) : (1) DP: Using DP transformation in this iteration. DP: Transformed query DP: Costing query block. DP: Updated best state, Cost = 4408.41 DP: Doing DP on the original QB. DP: Doing DP on the preserved QB. In SEL$2 the cost without the transformation is less than with it so it is not kept. GBP/DP: Checking validity of GBP/DP for query block SEL$2 (#2) DP: Checking validity of distinct placement for query block SEL$2 (#2) DP: Using search type: linear DP: Considering distinct placement on query block SEL$2 (#2) DP: Starting iteration 1, state space = (3) : (0) DP: Original query DP: Costing query block. DP: Updated best state, Cost = 267936.93 DP: Starting iteration 2, state space = (3) : (1) DP: Using DP transformation in this iteration. DP: Transformed query DP: Costing query block. DP: Not update best state, Cost = 267951.66 To the same query an INSERT INTO is added and the result is a very different execution plan. INSERT  INTO cc               (ua_tr_rundatetime,                ua_ch_treatmentcode,                ua_tr_treatmentcode,                ua_ch_cellid,                ua_tr_cellid)SELECT ua_tr_rundatetime,       ua_ch_treatmentcode,       ua_tr_treatmentcode,       ua_ch_cellid,       ua_tr_cellidFROM   (SELECT DISTINCT CH.treatmentcode AS UA_CH_TREATMENTCODE,                        CH.cellid        AS UA_CH_CELLID        FROM    CH,                DL        WHERE  CH.contactdatetime > SYSDATE - 5               AND CH.treatmentcode = DL.treatmentcode) CH_CELLS,       (SELECT DISTINCT T.treatmentcode AS UA_TR_TREATMENTCODE,                        T.cellid        AS UA_TR_CELLID,                        T.rundatetime   AS UA_TR_RUNDATETIME        FROM    T,                DL        WHERE  T.treatmentcode = DL.treatmentcode) TRT_CELLSWHERE  CH_CELLS.ua_ch_treatmentcode(+) = TRT_CELLS.ua_tr_treatmentcode;----------------------------------------------------------| Id  | Operation                     | Name | Cost (%CPU)----------------------------------------------------------|   0 | INSERT STATEMENT              |      |   274K(100)|   1 |  LOAD TABLE CONVENTIONAL      |      |            |*  2 |   HASH JOIN OUTER             |      |   274K  (1)|   3 |    VIEW                       |      |  6660   (1)|   4 |     SORT UNIQUE               |      |  6660   (1)|*  5 |      HASH JOIN                |      |  6659   (1)|   6 |       TABLE ACCESS FULL       | DL   |  1644   (1)|   7 |       TABLE ACCESS FULL       | T    |  2744   (1)|   8 |    VIEW                       |      |   267K  (1)|   9 |     SORT UNIQUE               |      |   267K  (1)|* 10 |      HASH JOIN                |      |   267K  (1)|  11 |       PARTITION RANGE ITERATOR|      |   266K  (1)|* 12 |        TABLE ACCESS FULL      | CH   |   266K  (1)|  13 |       TABLE ACCESS FULL       | DL   |  1644   (1)----------------------------------------------------------Query Block Name / Object Alias (identified by operation id):-------------------------------------------------------------   1 - SEL$1   3 - SEL$3 / TRT_CELLS@SEL$1   4 - SEL$3   6 - SEL$3 / DL@SEL$3   7 - SEL$3 / T@SEL$3   8 - SEL$2 / CH_CELLS@SEL$1   9 - SEL$2  12 - SEL$2 / CH@SEL$2  13 - SEL$2 / DL@SEL$2Predicate Information (identified by operation id):---------------------------------------------------   2 - access("CH_CELLS"."UA_CH_TREATMENTCODE"="TRT_CELLS"."UA_TR_TREATMENTCODE")   5 - access("T"."TREATMENTCODE"="DL"."TREATMENTCODE")  10 - access("CH"."TREATMENTCODE"="DL"."TREATMENTCODE")  12 - filter("CH"."CONTACTDATETIME">SYSDATE@!-5)Outline Data-------------  /*+      BEGIN_OUTLINE_DATA      IGNORE_OPTIM_EMBEDDED_HINTS      OPTIMIZER_FEATURES_ENABLE('11.2.0.3')      DB_VERSION('11.2.0.3')      ALL_ROWS      OUTLINE_LEAF(@"SEL$2")      OUTLINE_LEAF(@"SEL$3")      OUTLINE_LEAF(@"SEL$1")      OUTLINE_LEAF(@"INS$1")      FULL(@"INS$1" "CC"@"INS$1")      NO_ACCESS(@"SEL$1" "TRT_CELLS"@"SEL$1")      NO_ACCESS(@"SEL$1" "CH_CELLS"@"SEL$1")      LEADING(@"SEL$1" "TRT_CELLS"@"SEL$1" "CH_CELLS"@"SEL$1")      USE_HASH(@"SEL$1" "CH_CELLS"@"SEL$1")      FULL(@"SEL$2" "CH"@"SEL$2")      FULL(@"SEL$2" "DL"@"SEL$2")      LEADING(@"SEL$2" "CH"@"SEL$2" "DL"@"SEL$2")      USE_HASH(@"SEL$2" "DL"@"SEL$2")      USE_HASH_AGGREGATION(@"SEL$2")      FULL(@"SEL$3" "DL"@"SEL$3")      FULL(@"SEL$3" "T"@"SEL$3")      LEADING(@"SEL$3" "DL"@"SEL$3" "T"@"SEL$3")      USE_HASH(@"SEL$3" "T"@"SEL$3")      USE_HASH_AGGREGATION(@"SEL$3")      END_OUTLINE_DATA  */ There is no DISTINCT Placement view and no hint.The 10053 trace shows a new legend "DP: Bypassed: Not SELECT"implying that this is a transformation that it is possible only for SELECTs. GBP/DP: Checking validity of GBP/DP for query block SEL$3 (#4) DP: Checking validity of distinct placement for query block SEL$3 (#4) DP: Bypassed: Not SELECT. GBP/DP: Checking validity of GBP/DP for query block SEL$2 (#3) DP: Checking validity of distinct placement for query block SEL$2 (#3) DP: Bypassed: Not SELECT. In 12.1 (and hopefully in 11.2.0.4 when released) the restriction on applying CBQT to some DMLs and DDLs (like CTAS) is lifted.This is documented in BugTag Note:10013899.8 Allow CBQT for some DML / DDLAnd interestingly enough, it is possible to have a one-off patch in 11.2.0.3. SQL> select DESCRIPTION,OPTIMIZER_FEATURE_ENABLE,IS_DEFAULT     2  from v$system_fix_control where BUGNO='10013899'; DESCRIPTION ---------------------------------------------------------------- OPTIMIZER_FEATURE_ENABLE  IS_DEFAULT ------------------------- ---------- enable some transformations for DDL and DML statements 11.2.0.4                           1

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  • ADF How-To #4: Adding a View Criteria and a Search Panel

    - by Vik Kumar
    In this week's How-To we are explaining how to add a view criteria to VO and then use it to create a Search Panel via customization. The detailed steps can be found here . We have also prepared a video walking you through the steps, available via our Youtube Channel. For any questions or comments, please use the comments section below or visit our OTN forum. We are always looking for topic suggestions for additional How-Tos.

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  • Web Services Example - Part 1: Declarative

    - by Denis T
    In this edition of the ADF Mobile blog we'll tackle part 1 of our Web Service examples. In this posting we'll take a look at using a declarative SOAP Web Service. Getting the sample code: Just click here to download a zip of the entire project. You can unzip it and load it into JDeveloper and deploy it either to iOS or Android. Please follow the previous blog posts if you need help getting JDeveloper or ADF Mobile installed. Defining our Web Service: First off, we should mention that this sample code is using a public web service provided free by CDYNE Corporation that provides weather forecasts by zipcode. Sometimes this service goes down so please ensure you know it's up before reporting this example isn't working. Let's take a look at the web service.  We created this by using the "Web Service Data Control" from the New Gallery and using this link to this wsdl:  "http://wsf.cdyne.com/WeatherWS/Weather.asmx?WSDL"   This web service has several methods but we're interested in GetCityForecastByZIP which takes a single string parameter for the zipcode and the second method, GetWeatherInformation that enumerates all possible forecast descriptions and associated image URLs.  The latter we'll use in the next edition but we included it here for completeness. Defing the Application: After adding a feature to the adfmf-feature.xml file, we added a taskflow to host the application flow.  This comprises of a home screen with a list with items for each method in the web service, "Forecast by Zip" and "Weather Info".  In this application we've also decided to hide the navigation bar since there is only one feature in the application. Forecast by Zip: The "Forecast By ZIP" option first presents the user with a screen where they can enter a zipcode and when the "Search" button is tapped, it executes the GetCityForecastByZIP method.  This is done by binding an Action binding to that method. The easiest way to accomplish this is to just drag & drop the method from the Data Control palette to the AMX page and drop it as a button and let the framework hook it up for you.  There is an inputText component on the page that is bound to a pageFlowScope variable called "zip".  This is used as the parameter to the Action binding when it is executed.  Because the actionListener attribute of the commandButton executes the Web Service each time, we ensure that the method is invoked every time the button is clicked. Weather Info: Unlike the previous method, this time instead of explictly executing the web service method we are using deferred invocation.  What this means is that we will bind to the results of the method and the framework will execute the method when it the data is required to be rendered.  We do this by simply doing a drag & drop of the results of the GetWeatherInformation to the AMX page.  When the page is rendered and the bindings are resolved the framework invokes the method.  This executes the method only when it is needed and fills the Data Control provider.  Because we never re-execute the method, you can click from Home to Weather Info and back many times and the web service is only ever invoked once. Issues and Possible Improvements: One thing you will quickly realize with this example is that the error handling is done by the framework for you. For simple examples this is fine but for real applications you'll want to customize these error messages.  With the declarative invocation of web services, this is difficult.  This is one aspect we'll address in the second installment of the web service examples where we will show you how to do programmatic invocation which allows you better error handling. Another issue you will notice with this example is that we can enumerate the weather information but there isn't an easy way to use that information to show the corresponding description and image as part of the forecast results.  We'll show you how to do this in the next example.

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  • How to automate a monitoring system for ETL runs

    - by Jeffrey McDaniel
    Upon completion of the Primavera ETL process there are a few ways to determine if the process finished successfully.  First, in the <installation directory>\log folder,  there is a staretlprocess.log and staretl.html files. These files will give the output results of the ETL run. The staretl.html file will give a detailed summary of each step of the process, its run time, and its status. The .log file, based on the logging level set in the Configuration tool, can give extensive information about the ETL process. The log file can be used as a validation for process completion.  To automate the monitoring of these log files, perform the following steps: 1. Write a custom application to parse through the log file and search for [ERROR] . In most cases,  a major [ERROR] could cause the ETL process to fail. Searching the log and finding this value is worthy of an alert. 2. Determine the total number of steps in the ETL process, and validate that the log file recorded and entry for the final step.  For example validate that your log file contains an entry for Step 39/39 (could be different based on the version you are running). If there is no Step 39/39, then either the process is taking longer than expected or it didn't make it to the end.  Either way this would be a good cause for an alert. 3. Check the last line in the log file. The last line of the log file should contain an indication that the ETL run completed successfully. For example, the last line of a log file will say (results could be different based on Reporting Database versions):   [INFO] (Message) Finished Writing Report 4. You could write an Ant script to execute the ETL process and have it set to - failonerror="true" - and from there send results to an external tool to monitor the jobs, send to email, or send to database. With each ETL run, the log file appends to the existing log file by default. Because of this behavior, I would recommend renaming the existing log files before running a new ETL process. By doing this,  only log entries for the currently running ETL process is recorded in the new log files. Based on these log entries, alerts can be setup to notify the administrator or DBA. Another way to determine if the ETL process has completed successfully is to monitor the etl_processmaster table.  Depending on the Reporting Database version this could be in the Stage or Star databases. As of Reporting Database 2.2 and higher this would be in the Star database.  The etl_processmaster table records entries for the ETL run along with a Start and Finish time.  If the ETl process has failed the Finish date should be null. This table can be queried at a time when ETL process is expected to be finished and if null send an alert.  These are just some options. There are additional ways this can be accomplished based around these two areas - log files or database. Here is an additional query to gather more information about your ETL run (connect as Staruser): SELECT SYSDATE,test_script,decode(loc, 0, PROCESSNAME, trim(SUBSTR(PROCESSNAME, loc+1))) PROCESSNAME ,duration duration from ( select (e.endtime - b.starttime) * 1440 duration, to_char(b.starttime, 'hh24:mi:ss') starttime, to_char(e.endtime, 'hh24:mi:ss') endtime,  b.PROCESSNAME, instr(b.PROCESSNAME, ']') loc, b.infotype test_script from ( select processid, infodate starttime, PROCESSNAME, INFOMSG, INFOTYPE from etl_processinfo  where processid = (select max(PROCESSID) from etl_processinfo) and infotype = 'BEGIN' ) b  inner Join ( select processid, infodate endtime, PROCESSNAME, INFOMSG, INFOTYPE from etl_processinfo  where processid = (select max(PROCESSID) from etl_processinfo) and infotype = 'END' ) e on b.processid = e.processid  and b.PROCESSNAME = e.PROCESSNAME order by b.starttime)

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  • The Use-Case Driven Approach to Change Management

    - by Lauren Clark
    In the third entry of the series on OUM and PMI’s Pulse of the Profession, we took a look at the continued importance of change management and risk management. The topic of change management and OUM’s use-case driven approach has come up in few recent conversations. So I thought I would jot down a few thoughts on how the use-case driven approach aids a project team in managing the project’s scope. The use-case model is one of several tools in OUM that is used to establish and manage the project's scope.  Because a use-case model can be understood by both business and IT project team members, it can serve as a bridge for ongoing collaboration as well as a visual diagram that encapsulates all agreed-upon functionality. This makes it a vital artifact in identifying changes to the project’s scope. Here are some of the primary benefits of using the use-case model as part of the effort for establishing and managing project scope: The use-case model quickly communicates scope in a straightforward manner. All project stakeholders can have a common foundation for the decisions regarding architecture and design and how they relate to the project's objectives. Once agreed upon, the model can be put under change control and any updates to the model can then be quickly identified as potentially affecting the project’s scope.  Changes requested or discovered later in the project can be analyzed objectively for their impact on project's budget, resources and schedule. A modular foundation for the design of the software solution can be established in Elaboration.  This permits work to be divided up effectively and executed in so that the most important and riskiest use-cases can be tackled early in the project. The use-case model helps the team make informed decisions about implementation priorities, which allows effective allocation of limited project resources.  This is very helpful in not only managing scope, but in doing iterative and incremental planning which relies heavily on the ability to identify project priorities. Bottom line is that the use-case model gives the project team solid understanding of scope early in the project.  Combine this understanding with effective project management and communication and you have an effective tool for reducing the risk of overruns in budget and/or time due to out of control scope changes. Now that you’ve had a chance to read these thoughts on the use-case model and project scope, please let me know your feedback based on your experience.

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  • Capgemini report - Business Cloud: The State of Play Shifts Rapidly

    - by Javier Puerta
    Capgemini has published a recent survey on the state of play of cloud adoption. The report indicates "clear evidence that the business, rather than purely IT, is becoming involved in driving Cloud strategy, and pioneering its use for ‘edge’ growth initiatives."  Ron Tolido, Senior Vice President and Chief Technology Officer of Applications Continental Europe at Capgemini, was one of the keynote speakers at our Exadata & Manageability Partner Community event in Istanbul in March. He is one of the drivers of this survey. Read his article "3 Key Cloud Insights for 2013". You an download the full report here:  "Business Cloud: The State of Play Shifts Rapidly - Fresh Insights into Cloud Adoption Trends"

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  • Another Custom Property Locator: a Library of Books

    - by Cindy McMullen
    Introduction The previous post gave an introduction to custom property locators and showed how create one using JDeveloper.  This post continues on the custom locator theme, with a slightly more complex locator: a library of books.  It demonstrates using the DAO pattern to delegate data access from the Locator, which is likely how many actual backing stores will integrate with the Locator.  You can imagine, rather than a library of books, the data store might be a user database of sorts.  The same sort of pattern would apply. This post uses the BookLocator example originally shown in the WebCenter documentation, but has: updated the source code to reflect the final Property APIs includes the steps for generating the namespace and property definition files via JDeveloper detailed usage of the PropertyService APIs Getting Started If you're new to JDeveloper, you might want to check out this tutorial.  There is also the "Jump-Start to using Personalization" blog post that you might find useful.  Otherwise, if you're already familiar with both, you can skip those tutorials and jump right in to using JDeveloper. Download the BookLocator.zip file (which has been updated from the original post) and unzip it to a new directory.  Start JDeveloper, navigate to the BookLocator.jws file, and open it.   It should look something like this: The Properties Namespace file contains the property definitions and property set definitions you define.  It is explained more in detail in the Namespace documentation.  Although this example doesn't show it, the property set definitions have the ability to reference multiple locators per property.   This can be done by right-clicking on the 'Locator Info' box.  Configure the contents of the Locator Map  by editing locators and mapping them to available property names in the property set definition. Compiling, deploying, and running your locator The rest of the steps in this tutorial basically follow those in the previous blog on custom locators, and won't be repeated here.   A scenario to invoke your locator is included with the sample app: see BookProperties.scenarios_diagram above.  Summary This post demonstrates a simple library of books accessed by the BookPropertyLocator via the DAO layer.  This is a useful pattern for more realistic property retrievals, such as a backing user store.  It also points out the possibility of retrieving properties from multiple locators, which would be quite handy to retrieve user attributes from multiple sources.

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  • GLP for Pillar Axiom 600 Storage System Implementation Specialist

    - by uwes
    Now availabe at OPN Competency Center. The guided learning path provides you with an overview of the Pillar Axiom 600 storage system, and the technical details that you need to become a Pillar Axiom 600 Storage System Certified Implementation Specialist.  Learn more, go to: Pillar Axiom 600 Storage System Implementation Specialist.

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  • Improving the performance of JDeveloper11g (part 2) and JVMs in general

    - by asantaga
    Just received an email from one of our JVM developers who read my blog entry on Performance tuning JDeveloper11g and he's confirmed that all of the above parameters are totally supported :-) He's also provided a description of the parameters so we can learn what magic is actually being applied. - -XX:+AggressiveOpts -- this enables the latest and greatest JVM optimizations. It will likely help most Java applications. It's fully supported. The downside of it is that because it has the latest and greatest optimizations, there is some small probability that it may not offer as good of an experience. As those features enabled with this command line option have "matured", they are made the default in a future JDK release. So, you can think of this command line option as the place where the newest optimizations get introduced. Some time later they are moved out from under AggressiveOpts to become default behavior. -XX:+OptimizeStringConcat -- only works with the -server JVM. It may be enabled by the default in a future JDK 7 update release. This option delays the construction of a StringBuilder/StringBuffer and attempts to avoid re-sizing the underlying char[] by attempting to detect the size of the char[] to allocate based on what's being appended to the StringBuilder/StringBuffer. -XX:+UseStringCache -- I would not suggest using this unless you knew that JDeveloper allocated the same string over and over again. And, the string that's allocated over and over again is one of the first 100,000 allocated strings. In short, I'd recommend against using it. And, in fact, in Java 7 (currently) does not include this feature. -XX:+UseCompressedOops -- applicable to 64-bit JVMs. And, if you're using a 64-bit JVM, I'd suggest you use it. It's auto enabled in JDK 7 64-bit JVMs and later JDK 6 64-bit JVMs enable it by default too. -XX:+UseGCOverheadLimit -- by default this option is already enabled. One other command line option to consider is -XX:+TieredCompilation for a JDK 6 Update 25 or later, or JDK 7. This gives you the startup of a -client JVM and the peak performance of a -server JVM. Awesome-ness!  Finally, Charlies also pointed out to me a "new" book he's just published where he goes into the details of JVM tuning, a must for all Fusion Middleware tuning exercises..  (click the book)  Thanks Charlie!

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  • Current State EA: Focus on the Integration!!!

    - by Eric A. Stephens
    A recent project has me at the front end of a large implementation effort covering multiple software components. In addition to the challenges of integrating 15-20 separate and new software components there is the challenge of integrating the portfolio into an existing environment. Like other clients I've worked with and other environments I've worked in for many years, this is typical. The applications are undocumented and under patched leading to a mystery for any architect leading change.  We can boil down most architecture development methodologies (ADM) into first understanding the current/baseline state and then envisioning one or more future states. Many pundits emphasize the need to focus on the future/target states. I agree since enterprise architecture (EA) is about where you are going and not so much where you have been. But to be effective in the future, I contend some focused time needs to be spent on the current state. And specifically on the integration. Integration is always the difficult part of a project (I might put it more coarsely at a cocktail party). While I don't have a case study, my anecdotal experience suggests poorly integrated application portfolios tend to cost more to operate and create entropy when trying to respond to new changes and opportunities. In the aforementioned project, I was able to get one of our EAs assigned to focus on just integration almost immediately. While we're still early in the process, this EA is uncovering all sorts of information that will greatly assist our future state planning for this solution. This information is driving early decision making that we anticipate will accelerate our efforts moving forward. #next_pages_container { width: 5px; hight: 5px; position: absolute; top: -100px; left: -100px; z-index: 2147483647 !important; } #next_pages_container { width: 5px; hight: 5px; position: absolute; top: -100px; left: -100px; z-index: 2147483647 !important; } #next_pages_container { width: 5px; hight: 5px; position: absolute; top: -100px; left: -100px; z-index: 2147483647 !important; } #next_pages_container { width: 5px; hight: 5px; position: absolute; top: -100px; left: -100px; z-index: 2147483647 !important; }

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  • Recordings Available - Features & Functions Forms Module

    - by MHundal
    ETPM provides robust Forms functionality that allows implementations to configure Registration & Tax Forms, configure Form Rules and process the Forms.  The Forms Definition allows for defining the Form Sections and Form Lines.  The Forms Generator uses the Forms Definition details to create the necessary Business Objects, Application Security and User Interfaces to allow interaction with the Forms.  Form Rules are used for validation of the Form Line details and creating entities in the system (creating taxpayers, accounts, financial transactions, etc...). The following recordings provide an overview of the Forms Definition Process, Form Rules and other important concepts part of the Forms Module. Forms Module Overview:  https://oracletalk.webex.com/oracletalk/ldr.php?AT=pb&SP=MC&rID=66851417&rKey=7de22df4978e7974 Forms Configuration Overview:  https://oracletalk.webex.com/oracletalk/ldr.php?AT=pb&SP=MC&rID=66964342&rKey=ea564cfd701bb32d Form Rules Overview:  https://oracletalk.webex.com/oracletalk/ldr.php?AT=pb&SP=MC&rID=66966652&rKey=2e02c1e28e058d70  

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  • Translatability Guidelines for Usability Professionals

    - by ultan o'broin
    There is a clearly a demand for translatability guidelines aimed at usability professionals working in the enterprise applications space, judging by Google Analytics and the interest generated in the Twitterverse by my previous post on the subject. So let's continue the conversation. I'll flesh out each of the original points a bit more in posts over the coming weeks. Bear in mind that large-scale enterprise translation is a process. It needs to be scalable, repeatable, maintainable, and above meet the requirements of automation. That doesn't mean the user experience needs to suffer, however. So, stay tuned for some translatability best practices for usability professionals....

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  • Social Targeting: This One's Just for You

    - by Mike Stiles
    Think of social targeting in terms of the archery competition we just saw in the Olympics. If someone loaded up 5 arrows and shot them straight up into the air all at once, hoping some would land near the target, the world would have united in laughter. But sadly for hysterical YouTube video viewing, that’s not what happened. The archers sought to maximize every arrow by zeroing in on the spot that would bring them the most points. Marketers have always sought to do the same. But they can only work with the tools that are available. A firm grasp of the desired target does little good if the ad products aren’t there to deliver that target. On the social side, both Facebook and Twitter have taken steps to enhance targeting for marketers. And why not? As the demand to monetize only goes up, they’re quite motivated to leverage and deliver their incredible user bases in ways that make economic sense for advertisers. You could target keywords on Twitter with promoted accounts, and get promoted tweets into search. They would surface for your followers and some users that Twitter thought were like them. Now you can go beyond keywords and target Twitter users based on 350 interests in 25 categories. How does a user wind up in one of these categories? Twitter looks at that user’s tweets, they look at whom they follow, and they run data through some sort of Twitter secret sauce. The result is, you have a much clearer shot at Twitter users who are most likely to welcome and be responsive to your tweets. And beyond the 350 interests, you can also create custom segments that find users who resemble followers of whatever Twitter handle you give it. That means you can now use boring tweets to sell like a madman, right? Not quite. This ad product is still quality-based, meaning if you’re not putting out tweets that lead to interest and thus, engagement, that tweet will earn a low quality score and wind up costing you more under Twitter’s auction system to maintain. That means, as the old knight in “Indiana Jones and the Last Crusade” cautions, “choose wisely” when targeting based on these interests and categories to make sure your interests truly do line up with theirs. On the Facebook side, they’re rolling out ad targeting that uses email addresses, phone numbers, game and app developers’ user ID’s, and eventually addresses for you bigger brands. Why? Because you marketers asked for it. Here you were with this amazing customer list but no way to reach those same customers should they be on Facebook. Now you can find and communicate with customers you gathered outside of social, and use Facebook to do it. Fair to say such users are a sensible target and will be responsive to your message since they’ve already bought something from you. And no you’re not giving your customer info to Facebook. They’ll use something called “hashing” to make sure you don’t see Facebook user data (beyond email, phone number, address, or user ID), and Facebook can’t see your customer data. The end result, social becomes far more workable and more valuable to marketers when it delivers on the promise that made it so exciting in the first place. That promise is the ability to move past casting wide nets to the masses and toward concentrating marketing dollars efficiently on the targets most likely to yield results.

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  • 20 Jahre Solaris - 25 Jahre SPARC!

    - by Stefan Hinker
    Normalerweise wiederhole ich ja nicht einfach das, was woanders schon steht.  Hier mache ich eine Ausnahme... 20 Jahre Solaris - Und wer hat die ganzen Innovationspreise bekommen?25 Jahre SPARC - und kein bisschen muede :-) Wie die Geschichte weiter geht, steht ganz unten auf diesen Seite - also schnell nachsehen... Und wer's lieber als Video mag: 20 Jahre Solaris - 25 Jahre SPARC (Kaum zu glauben, ich habe nur die ersten 4 Jahre von Solaris "verpasst".  Die Zeit vergeht wohl doch...)

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  • EBS Concurrent Processing Information Center

    - by LuciaC
    Do you have problems or questions about concurrent request processing?  Do you want to know: How and when to run CP Diagnostics? What are the latest Hot Topics being looked at for Concurrent Processing? All about the Concurrent Process Analyzer self-service Health-Check script? Go to the EBS Concurrent Processing Information Center (Doc ID 1304305.1) and find out the above and lots more!

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  • Iterative and Incremental Principle Series 1: The Dreaded Assignment

    - by llowitz
    A few days ago, while making breakfast for my teenage son… he turned to me and happily exclaimed, “I really like how my high school Government class assigns our reading homework.  In middle school, we had to read a chapter each week.  Everyone dreaded it.  In high school, our teacher assigns us a section or two every day.  We still end up reading a chapter each week, but this way is so much easier and I’m actually remembered what I’ve read!” Wow!  Once I recovered from my initial shock that my high school son actually initiated conversation with me, it struck me that he was describing one of the five basic OUM principles -- Iterative and Incremental.   Not only did he describe how his teacher divided a week long assignment into daily increments, but he went on to communicate some of the major benefits of having shorter, more achievable milestones.  I started to think about other applications of the iterative and incremental approach and I realized that I had incorporated this approach when I recently rededicated myself to physical fitness.  Join me over the next four days as I present an Iterative and Incremental blog series where I relate my personal experience incorporating the iterative and incremental approach and the benefits that I achieved.

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  • Exadata X3 Expandability Update

    - by Bandari Huang
    Exadata Database Machine X3-2 Data Sheet New 10/29/2012 Up to 18 racks can be connected without requiring additional InfiniBand switches. Exadata Database Machine X3-8 Data Sheet New 10/24/2012 Scale by connecting multiple Exadata Database Machine X3-8 racks or Exadata Storage Expansion Racks. Up to 18 racks can be connected by simply connecting via InfiniBand cables. Larger configurations can be built with additional InfiniBand switches.  

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  • Obtaining the correct Client IP address when a Physical Load Balancer and a Web Server Configured With Proxy Plug-in Are Between The Client And Weblogic

    - by adejuanc
    Some Load Balancers like Big-IP have build in interoperability with Weblogic Cluster, this means they know how Weblogic understand a header named 'WL-Proxy-Client-IP' to identify the original client ip.The problem comes when you have a Web Server configured with weblogic plug-in between the Load Balancer and the back-end weblogic servers - WL-Proxy-Client-IP this is not designed to go to Web server proxy plug-in. The plug-in will not use a WL-Proxy-Client-IP header that came in from the previous hop (which is this case is the Physical Load Balancer but could be anything), in order to prevent IP spoofing, therefore the plug-in won't pass on what Load Balancer has set for it.So unfortunately under this Architecture the header will be useless. To get the client IP from Weblogic you need to configure extended log format and create a custom field that gets the appropriate header containing the IP of the client.On WLS versions prior to 10.3.3 use these instructions:You can also create user-defined fields for inclusion in an HTTP access log file that uses the extended log format. To create a custom field you identify the field in the ELF log file using the Fields directive and then you create a matching Java class that generates the desired output. You can create a separate Java class for each field, or the Java class can output multiple fields. For a sample of the Java source for such a class, seeJava Class for Creating a Custom ELF Field to import weblogic.servlet.logging.CustomELFLogger;import weblogic.servlet.logging.FormatStringBuffer;import weblogic.servlet.logging.HttpAccountingInfo;/* This example outputs the X-Forwarded-For field into a custom field called MyOriginalClientIPField */public class MyOriginalClientIPField implements CustomELFLogger{ public void logField(HttpAccountingInfo metrics,  FormatStringBuffer buff) {   buff.appendValueOrDash(metrics.getHeader("X-Forwarded-For");  }}In this case we are using 'X-Forwarded-For' but it could be changed for the header that contains the data you need to use.Compile the class, jar it, and prepend it to the classpath.In order to compile and package the class: 1. Navigate to <WLS_HOME>/user_projects/domains/<SOME_DOMAIN>/bin2. Set up an environment by executing: $ . ./setDomainEnv.sh This will include weblogic.jar into classpath, in order to use any of the libraries included under package weblogic.*3. Compile the class by copying the content of the code above and naming the file as:MyOriginalClientIPField.java4. Run javac to compile the class.$javac MyOriginalClientIPField.java5. Package the compiled class into a jar file by executing:$jar cvf0 MyOriginalClientIPField.jar MyOriginalClientIPField.classExpected output is:added manifestadding: MyOriginalClientIPField.class(in = 711) (out= 711)(stored 0%)6. This will produce a file called:MyOriginalClientIPField.jar This way you will be able to get the real client IP when the request is passing through a Load Balancer and a Web server before reaching WLS. Since 10.3.3 it is possible to configure a specific header that WLS will check when getRemoteAddr is called. That can be set on the WebServer Mbean. In this case, set that to be X-Forwarded-For header coming from Load Balancer as well.

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  • Proving What You are Worth

    - by Ted Henson
    Here is a challenge for everyone. Just about everyone has been asked to provide or calculate the Return on Investment (ROI), so I will assume everyone has a method they use. The problem with stopping once you have an ROI is that those in the C-Suite probably do not care about the ROI as much as Return on Equity (ROE). Shareholders are mostly concerned with their return on the money the invested. Warren Buffett looks at ROE when deciding whether to make a deal or not. This article will outline how you can add more meaning to your ROI and show how you can potentially enhance the ROE of the company.   First I want to start with a base definition I am using for ROI and ROE. Return on investment (ROI) and return on equity (ROE) are ways to measure management effectiveness, parts of a system of measures that also includes profit margins for profitability, price-to-earnings ratio for valuation, and various debt-to-equity ratios for financial strength. Without a set of evaluation metrics, a company's financial performance cannot be fully examined by investors. ROI and ROE calculate the rate of return on a specific investment and the equity capital respectively, assessing how efficient financial resources have been used. Typically, the best way to improve financial efficiency is to reduce production cost, so that will be the focus. Now that the challenge has been made and items have been defined, let’s go deeper. Most research about implementation stops short at system start-up and seldom addresses post-implementation issues. However, we know implementation is a continuous improvement effort, and continued efforts after system start-up will influence the ultimate success of a system.   Most UPK ROI’s I have seen only include the cost savings in developing the training material. Some will also include savings based on reduced Help Desk calls. Using just those values you get a good ROI. To get an ROE you need to go a little deeper. Typically, the best way to improve financial efficiency is to reduce production cost, which is the purpose of implementing/upgrading an enterprise application. Let’s assume the new system is up and running and all users have been properly trained and are comfortable using the system. You provide senior management with your ROI that justifies the original cost. What you want to do now is develop a good base value to a measure the current efficiency. Using usage tracking you can look for various patterns. For example, you may find that users that are accessing UPK assistance are processing a procedure, such as entering an order, 5 minutes faster than those that don’t.  You do some research and discover each minute saved in processing a claim saves the company one dollar. That translates to the company saving five dollars on every transaction. Assuming 100,000 transactions are performed a year, and all users improve their performance, the company will be saving $500,000 a year. That $500,000 can be re-invested, used to reduce debt or paid to the shareholders.   With continued refinement during the life cycle, you should be able to find ways to reduce cost. These are the type of numbers and productivity gains that senior management and shareholders want to see. Being able to quantify savings and increase productivity may also help when seeking a raise or promotion.

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  • Using Computer Management (MMC) with the Solaris CIFS Service (August 25, 2009)

    - by user12612012
    One of our goals for the Solaris CIFS Service is to provide seamless Windows interoperability: not just to deliver ubiquitous, multi-protocol file sharing, which is obviously a major part of this project, but to support Windows services at a fundamental level.  It's an ongoing mission and our latest update includes support for Windows remote management. Remote management is extremely important to Windows administrators and one of the mainstay tools is Computer Management. Computer Management is a Windows administration application, actually a collection of Microsoft Management Console (MMC) tools, that can be used to configure, monitor and manage local and remote services and resources.  The MMC is an extensible framework of registered components, known as snap-ins, which allows Computer Management to provide comprehensive management features for both the local system and remote systems on the network. Supported Computer Management features include: Share ManagementSupport for share management is relatively complete.  You can create, delete, list and configure shares.  It's not yet possible to change the maximum allowed or number of users properties but other properties, including the Share Permissions, can be managed via the MMC. Users, Groups and ConnectionsYou can view local SMB users and groups, monitor user connections and see the list of open files. If necessary, you can also disconnect users and/or close files. ServicesYou can view the SMF services running on an OpenSolaris system.  This is a read-only view - we don't support service management (the ability to start or stop) SMF services from Computer Management (yet). To ensure that only the appropriate users have access to administrative operations there are some access restrictions on these remote management features. Regular users can: List shares Only members of the Administrators or Power Users groups can: Manage shares List connections Only members of the Administrators group can: List open files and close files Disconnect users View SMF services View the EventLog Here's a screenshot when I was using Computer Management and Server Manager (another Windows remote management application) on Windows XP to view some open files on an OpenSolaris system to prepare a slide presentation on MMC support.

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  • Building Tag Cloud Declarative ADF Component

    - by Arunkumar Ramamoorthy
    When building a website, there could a requirement to add a tag cloud to let the users know the popular tags (or terms) used in the site. In this blog, we would build a simple declarative component to be used as tag cloud in the page. To start with, we would first create the declarative component, which could display the tag cloud. We will do that by creating a new custom application from the new gallery. Give a name for the app and the project and from the new gallery, let us create a new ADF Declarative Component We need to specify the name for the declarative component, attributes in it etc. as follows For displaying the tags as cloud, we need to pass the content to this component. So, we will create an attribute to hold the values for the tag. Let us name it as "value" and make it as java.lang.String  type. Once after this, to hold the component, we need to create a tag library. This can be done by clicking on the Add Tag Library button. Clicking on OK buttons in all the open dialogs would create a declarative component for us. Now, we need to display the tag cloud based on the value passed to the component. To do that, we assume that the value is a Tree Binding and has two attributes in it, say "Name" and "Weight". To make a tag cloud, we would put together the "Name" in a loop and set it's font size based on the "Weight". After putting our logic to work, here is how the source look Attributes added to the declarative components can be retrieved by using #{attrs.<attribute_name>}. Now, we need to deploy this project as ADF Library Jar file, so that this can be distributed to the consuming applications. We'll select ADF Library Jar as type and create the profile. We would be getting the jar file after deployment. To test the functionality, we could create a simple Fusion Web Application. To add our custom component to the consuming application, we can create a file system connection pointing to the location where the jar file is and add it or, add through the project properties of the ViewController project. Now, our custom component has been added to the consuming application. We could test that by creating a VO in the model project with a query like, select 'Faces' as Name,25 as Weight from dual union all select 'ADF', 15 from dual  union all select 'ADFdi', 30 from dual union all select 'BC4J', 20 from dual union all select 'EJB', 40 from dual union all select 'WS', 35 from dual Add this VO to the AppModule, so that it would be exposed to the data control. Then, we could create a jspx page, and add a tree binding to the VO created. We can now see our Tag Cloud declarative component is available in the component palette.  It can be inserted from the component palette to our page and set it's value property to CollectionModel of the tree binding created. Now that we've created the Declarative component and added that to our page successfully, we can run the page to see how it looks. As per the query, the Tags are displayed in different fonts, based on their weight.

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  • Public Cloud, co-location and managed services ... what is the cloud?

    - by llaszews
    Recently I have had conversation with a number of people that are selling and implementing 'cloud' solutions. I put cloud in quotes as implementations like co-location (aka co-lo) and managed services (sometimes referred to as 'your mess for less') have become popular options for companies moving to the cloud. These are obviously not pure public cloud offerings and probably more of hybrid cloud implementations as the infrastructure (PasS and IaaS)is dedicated to a specific customer. This eliminates the security, multi-tenancy, performance and other concerns that companies have regarding public cloud. Are co-location and managed services cloud to you? Are they something your company is considering when you think about cloud ?

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  • Social Search: Looking for Love

    - by Mike Stiles
    For marketers and enterprise executives who have placed a higher priority on and allocated bigger budgets to search over social, it might be time to notice yet another shift that’s well underway. Social is search. Search marketing was always more of an internal slam-dunk than other digital initiatives. Even a C-suite that understood little about the new technology world knew it’s a good thing when people are able to find you. Google was the new Yellow Pages. Only with Google, you could get your listing first without naming yourself “AAAA Plumbing.” There were wizards out there who could give your business prominence in front of people who were specifically looking for what you offered. Other search giants like Bing also came along to offer such ideal matchmaking possibilities. But what if the consumer isn’t using a search engine to find what they’re looking for? And what if the search engines started altering their algorithms so that search placement manipulation was more difficult? Both of those things have started to happen. Experian Hitwise’s numbers show that visits to the major search engines in the UK dropped 100 million through August. Search engines are far from dead, or even challenged. But more and more, the public is discovering the sites and brands they need through advice they get via social, not search. You’ll find the worlds of social and search increasingly co-mingling as well. Search behemoths Google and Bing are including Facebook and Google+ into their engines. Meanwhile, Facebook and Twitter have done some integration of global web search into their platforms. So what makes social such a worthwhile search entity for brands? First and foremost, the consumer has demonstrated a behavior of acting on recommendations from social connections. A cry in the wilderness like, “Anybody know any good catering companies?” will usually yield a link (and an endorsement) from a friend such as “Yeah, check out Just-Cheese-Balls Catering.” There’s no such human-driven force/influence behind the big search engines. Facebook’s Mark Zuckerberg and others call it “Friend Mining.” It is, in essence, searching for answers from friends’ experiences as opposed to faceless code. And Facebook has all of those friends’ experiences already stored as data. eMarketer says search in an $18 billion business, and investors are really into it. So no shock Facebook’s ready to leverage their social graph into relevant search. What do you do about all this as a brand? For one thing, it’s going to lead to some interesting paid marketing opportunities around the corner, including Sponsored Stories bought against certain queries, inserting deals into search results, capitalizing on social search results on mobile, etc. Apart from that, it might be time to stop mentally separating social and search in your strategic planning and budgeting. Courting your fans on social will cumulatively add up to more valuable, personally endorsed recommendations for your company when a consumer conducts a search on social. Fail to foster those relationships, fail to engage, fail to provide knock-em-dead customer service, fail to wow them with your actual products and services…and you’ll wind up with the visibility you deserve in social search results.

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  • The Social Enterprise: Gangnam Style

    - by Mike Stiles
    Are only small and medium businesses able to put social strategies in place, generate consistent, compelling content for customers, and be nimble enough to listen and respond to the social communities they build? Or are enterprise organizations eagerly and effectively adopting social as well? It depends on whom inside the organization you ask. A study from Attensity looked at who “gets” social inside enterprise organizations. The results were unsurprising. Mostly, Generation X and Y employees who came of age with social as part of their lives and as a key communications vehicle understand it. Imagine being a 25-year-old at a company that bans employees from accessing Facebook at work. You may as well tell them they can’t use phones and must do all calculations on an abacus. To them, such policy is absent of real-world logic and signals to them the organization is destined to be the victim of an up-and-comer. After that, it’s senior management that gets social. You don’t get to be in senior management without reading a few things and paying attention. Most senior managers are well aware of the impact social has had and will have, though they may be unsure of what to do about it. The better ones will utilize those on the inside who do inherently know how to communicate and build virtual relationships using social. The very best will get the past out of the way for these social innovators, so the new communications can be enacted minus counterproductive dictums, double-clutching, meeting-creep, and all the other fading internal practices that water down content and impede change. Organizationally, the Attensity study found 81% of enterprise companies believe failing to embrace social will result in their being left behind. Yet our old friend fear still has many captive in its clutches. 79% feel overwhelmed by the volume of social data available, something a social technology partner with goal-oriented analytics expertise could go a long way toward alleviating. Then there’s the fear of social having a negative impact. This comes from a lack of belief in the product, the customer service, or both. The public uses social not to go out and slay brands. They’re using it to be honest. If the fear is that honesty will reflect badly on the brand, the brand has much bigger, broader problems than what happens on Facebook. Sadly, most enterprise organizations still see social as a megaphone, a one-way channel with which to hit people with ads. They either don’t understand social relationships, or don’t want any. The truly unenlightened manager will always say, “We help them by selling them our stuff.” “Brand affinity” is a term, it’s just not one assigned much value in enterprise organizations. Which brings us to Psy, the Korean performer whose Internet video phenom “Gangnam Style,” as of this writing, has been viewed 438,550,238 times on YouTube. It’s bigger than anything a brand will probably ever publish. Most brands would never have seen the point of making or publishing it. But a funny thing happened on the way to Internet success. The video literally doubled the stock price of Psy’s father’s software firm. NH Investment and Securities said, "The positive sentiment has attracted investors just because of the fact the company is owned by Psy's father and uncle.” The company wasn’t mentioned or seen in the video in any way, yet reaped tangible rewards just for being tangentially associated with it. Imagine your brand being visibly and directly responsible for such a smash and tell me it’s worthless. When enterprise organizations embrace the value of igniting passions, making people happier, solving their problems, informing them, helping them have fun, etc., then they will have fully embraced social, and will reap the brand affinity rewards of heightened awareness, brand loyalty and yes, sales.

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