To Serve Man?
- by Dave Convery
Since the announcement of Windows 8 and its 'Metro' interface, the .NET community has wondered if the skills they've spent so long developing might be swept aside,in favour of HTML5 and JavaScript. Mercifully, that only seems to be true of SilverLight (as Simon Cooper points out), but it did leave me thinking how easy it is to impose a technology upon people without directly serving their needs. Case in point: QR codes. Once, probably, benign in purpose, they seem to have become a marketer's tool for determining when someone has engaged with an advert in the real world, with the same certainty as is possible online. Nobody really wants to use QR codes - it's far too much hassle. But advertisers want that data - they want to know that someone actually read their billboard / poster / cereal box, and so this flawed technology is suddenly everywhere, providing little to no value to the people who are actually meant to use it. What about 3D cinema? Profits from the film industry have been steadily increasing throughout the period that digital piracy and mass sharing has been possible, yet the industry cinema chains have forced 3D films upon a broadly uninterested audience, as a way of providing more purpose to going to a cinema, rather than watching it at home. Despite advances in digital projection, 3D cinema is scarcely more immersive to us than were William Castle's hoary old tricks of skeletons on wires and buzzing chairs were to our grandparents. iTunes - originally just a piece of software that catalogued and ripped music for you, but which is now multi-purpose bloatware; a massive, system-hogging behemoth. If it was being built for the people that used it, it would have been split into three or more separate pieces of software long ago. But as bloatware, it serves Apple primarily rather than us, stuffed with Music, Video, Various stores and phone / iPad management all bolted into one. Why? It's because, that way, you're more likely to bump into something you want to buy. You can't even buy a new laptop without finding that a significant chunk of your hard drive has been sold to 'select partners' - advertisers, suppliers of virus-busting software, and endless bloatware-flogging pop-ups that make using a new laptop without reformatting the hard drive like stepping back in time. The product you want is not the one you paid for. This is without even looking at services like Facebook and Klout, who provide a notional service with the intention of slurping up as much data about you as possible (in Klout's case, whether you create an account with them or not). What technologies do you find annoying or intrusive, and who benefits from keeping them around?
