IntroductionThe next release of Oracle WebCenter will include a new product: the Personalization Server, developed by team members of Boulder Labs. This team is comprised largely of the previous WebLogic Portal group, with several members having nearly 10 years' experience in personalization technologies.Customization is not PersonalizationCustomization is more of a static application behavior, such as retrieving and applying user preferences. Personalization, on the other hand, delivers dynamic content based on run-time knowledge of the user. It uses technology to accommodate the differences between individuals, producing the "a-ha!" experience. WebCenter Personalization Server (WCPS) is able to integrate with and leverage many systems (property service, content management, user profile information, a recommendation service) to bring together a uniquely personalized user experience.Stay TunedUpcoming posts will discuss WCPS architecture, the Property Service, and the configuration and invocation of the OOTB "providers" such as CMIS, Activity Graph, and People Connections.
