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• Announcing the Next AppAdvantage IT Leader Documentary

  - by Tanu Sood

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 Close on the heels of the very successful launch of Oracle BPM 12c, we are so excited to be announcing the next video in the Oracle AppAdvantage IT Leaders Series. As you know, the Oracle AppAdvantage IT Leaders Series profiles a successful executive in an industry leading organization that has embarked on a business transformation or platform modernization journey by taking full advantage of the Oracle AppAdvantage pace layered architecture. Tune in on Tuesday, September 9th at 10 am Pacific/1 pm Eastern to catch our IT executive, Regis Louis in an in-depth conversation with IT executives from Siram S.p.a., a major energy services management company in Italy. The documentary will explore how the company is doing process orchestration and business process management to build inter-department collaboration, maintain data integrity and offer complete transparency throughout their Request for Proposal (RFP) process. Oracle’s technology expert will then do a comprehensive walk-through of Siram’s IT model, the various components and how Oracle Fusion Middleware technologies are enabling their Oracle E-Business Suite processes. Experts will be at hand to answer your questions live. Check out this live documentary webcast and find out how organizations like yours are building business agility leveraging existing investments in Oracle Applications. Register today. And if you are on twitter, send your questions to @OracleMiddle with #ITLeader, #AppAdvantage. We look forward to connecting with you on Tue, Sep 9. Siram Achieves Commercial Efficiency with Improved Business Process Agility Date: Tuesday, September 9, 2014 Time: 10:00 AM PT / 1:00 PM ET /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-family:"Calibri","sans-serif"; mso-ascii- mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi- mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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• What is the value of an Enterprise Resource Planning (ERP) System?

  According to PWC.com ERP systems can add tremendous value to a company’s core business functionality.  Below PWC.com summarizes the primary value that an ERP can add to a company. ERPs are a collection business application that coordinates the resources, information, and activities required for core business processes. ERPs are strategic tools used to reduce costs, improve business processes, and healthier risk management.

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• Cloud Infrastructure has a new standard

  - by macoracle

  I have been working for more than two years now in the DMTF working group tasked with creating a Cloud Management standard. That work has culminated in the release today of the Cloud Infrastructure Management Interface (CIMI) version 1.0 by the DMTF. CIMI is a single interface that a cloud consumer can use to manage their cloud infrastructure in multiple clouds. As CIMI is adopted by the cloud vendors, no more will you need to adapt client code to each of the proprietary interfaces from these multiple vendors. Unlike a de facto standard where typically one vendor has change control over the interface, and everyone else has to reverse engineer the inner workings of it, CIMI is a de jure standard that is under change control of a standards body. One reason the standard took two years to create is that we factored in use cases, requirements and contributed APIs from multiple vendors. These vendors have products shipping today and as a result CIMI has a strong foundation in real world experience. What does CIMI allow? CIMI is both a model for the resources (computing, storage networking) in the cloud as well as a RESTful protocol binding to HTTP. This means that to create a Machine (guest VM) for example, the client creates a “document” that represents the Machine resource and sends it to the server using HTTP. CIMI allows the resources to be encoded in either JavaScript Object Notation (JSON) or the eXentsible Markup Language (XML). CIMI provides a model for the resources that can be mapped to any existing cloud infrastructure offering on the market. There are some features in CIMI that may not be supported by every cloud, but CIMI also supports the discovery of which features are implemented. This means that you can still have a client that works across multiple clouds and is able to take full advantage of the features in each of them. Isn’t it too early for a standard? A key feature of a successful standard is that it allows for compatible extensions to occur within the core framework of the interface itself. CIMI’s feature discovery (through metadata) is used to convey to the client that additional features that may be vendor specific have been implemented. As multiple vendors implement such features, they become candidates to add the future versions of CIMI. Thus innovation can continue in the cloud space without being slowed down by a lowest common denominator type of specification. Since CIMI was developed in the open by dozens of stakeholders who are already implementing infrastructure clouds, I expect to CIMI being adopted by these same companies and others over the next year or two. Cloud Customers who can see the benefit of this standard should start to ask their cloud vendors to show a CIMI implementation in their roadmap.  For more information on CIMI and the DMTF's other cloud efforts, go to: http://dmtf.org/cloud

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• How do I disable the sleep button on my keyboard?

  - by KillianDS

  I have a "power button" on my keyboard that enables standby or hibernate. I can't find the mapping of this key anywhere in "sytem settingsKeyboard", "systempower management", "compiz config or similar (where I could find it before unity). How can I disable (not remap) this button? I do not want to disable hibernate/sleep altogether, it's simply this key that gets pressed a lot by accident and it's getting quite annoying.

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• The Acquisition of PLM Leader, Agile, Provides Oracle Customers with Great Benefits

  Jon Chorley, Oracle's Vice President of Supply Chain Product Strategy, discusses with Cliff, the strategic importance of Product Lifecycle Management (PLM) to Oracle, why Agile best addresses these needs, and the benefits this acquisition will provide customers and partners.

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• New Marketing Assets Available

  - by Cinzia Mascanzoni

  NEW translated demand generation materials available for the following Oracle Marketing Kits, designed to help partners generate sales around Oracle's solutions: Improve Database Capacity Management with Oracle Storage and Hybrid Columnar Compression Accelerating Database Test & Development with Sun ZFS Storage Appliance Upgrade SAN Storage to Oracle Pillar Axiom SPARC Refresh with Oracle Solaris Operating System SPARC Server Refresh: The Next Level of Datacenter Performance with Oracle’s New SPARC Servers Oracle Server Virtualization Oracle Desktop Virtualization

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• ForgeRock Picks Up Sun's Open Source Identity

  <b>Datamation:</b> "Among the promises of open source software is that there is no vendor lock-in. It's a promise that new open source startup ForgeRock is aiming to deliver upon by supporting and extending the OpenSSO open source single sign-on and identity management platform formerly supported by Sun Microsystems."

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• Many-to-many relationships in pharmacology

  - by John Paul Cook

  When I was in my pharmacology class this morning, I realized that the instructor was presenting a classic relational database management system problem: the many-to-many relationship. He said that all of us in nursing school must know our drugs backwards and forwards. I know how to model that! There are so many things in both healthcare and higher education that could benefit from an appropriate application of technology. As a student, I'd like to be able to start with a drug, a disease, a name of...(read more)

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• &amp;#65279;Five Simple Photo Fixes with digiKam

  <b>Linux Magazine: </b>"digiKam is an immensely powerful photo application, so learning all its features requires time and effort. But this capable photo management application also offers a few easy to use features which you can use to instantly improve your shots."

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• Rules of Holes #4 -Do You Have the BIG Picture?

  - by ArnieRowland

  Some folks decry the concept of being in a 'Hole'. For them, there is no such thing as 'Technical Debt', no such thing as maintaining weak and wobbly legacy code, no such thing as bad designs, no such thing as under-skilled or poorly performing co-workers, no such thing as 'fighting fires', or no such thing as management that doesn't share the corporate vision. They just go to work and do their job, keep their head down, and do whatever is required. Mostly. Until the day they are swallowed by the...(read more)

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• How to use uTouch on multitouch-enabled touchpads?

  - by Freddi

  I currently have a Synaptics touchpad with only few classic multitouch features (2 finger scroll, right click). By installing the uTouch testing suite, I saw that it doesn't accept my touchpad as input device. I want to buy a newer notebook and would like to benefit of uTouch features (window management, swipe, pinch, rotate). Does uTouch only work on touchscreens or also on touchpads? What requirements should I take into account when choosing a new notebook?

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• Should users be deleted after inactivity on a website?

  - by Hovaness Bartamian

  When you have a social website or a website where you can register, would you eventually delete them after a certain time (after a year of inactivity) or would you rather keep their account records for ever? I know websites like Facebook have large amount of inactive, duplicated and fake accounts. So I'm wondering if after two years of inactivity it would be alright to send the account a warning email of deletion unless they log in. Just thinking of a clean and efficient database management or any implications this may cause to new potential users.

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• On Demand Webinar: Extreme Database Performance meets its Backup and Recovery Match

  - by Cinzia Mascanzoni

  Oracle’s Sun ZFS Backup Appliance is a tested, validated and supported backup appliance specifically tuned for Oracle engineered system backup and recovery. The Sun ZFS Backup Appliance is easily integrated with Oracle engineered systems and provides an integrated high-performance backup solution that reduces backup windows by up to 7x and recovery time by up to 4x compared to competitor engineered systems backup solutions. Invite partners to register to attend this webcast to learn how the Sun ZFS Backup Appliance can provide superior performance, cost effectiveness, simplified management and reduced risk.

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• The Real Reason for CRM implementation Failure

  You can search the Internet and look at technology trade magazines and find list after list of why CRM (Customer Retention Management) implementations fail. To me, most of these "articles" are laundr... [Author: Chuck Lewis - Computers and Internet - September 03, 2009]

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• EPM 11.1.2.1 - Smartview client and HFM office provider

  - by user809526

  If your connection to the smartview provider is very slow, because the login part takes a long time (user directory slowness, ...), consider adding on the desktop side a Windows parameter: HKEY_CURRENT_USER\Software\Microsoft\Windows\CurrentVersion\InternetSettings\ ReceiveTimeout 300000 to avoid being prompted over and over again for username/password This is an addition to the support doc id: "Smart View 11.1.2.1 Keeps Prompting For Username And Password For Financial Management Provider [ID 1353294.1]"

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• CMS is Perfect Solution for Small Business Owners

  A website can be built easily with content management system because it has the ability to add Pages in simple format like text format and they are automatically translated into perfect to near perfe... [Author: Alan Smith - Web Design and Development - March 21, 2010]

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• JavaOne Session Report: “50 Tips in 50 Minutes for GlassFish Fans”

  - by Janice J. Heiss

  At JavaOne 2012 on Monday, Oracle’s Engineer Chris Kasso, and Technology Evangelist Arun Gupta, presented a head-spinning session (CON4701) in which they offered 50 tips for GlassFish fans. Kasso and Gupta alternated back and forth with each presenting 10 tips at a time. An audience of about (appropriately) 50 attentive and appreciative developers was on hand in what has to be one of the most information-packed sessions ever at JavaOne!Aside: I experienced one of the quiet joys of JavaOne when, just before the session began, I spotted Java Champion and JavaOne Rock Star Adam Bien sitting nearby – Adam is someone I have been fortunate to know for many years.GlassFish is a freely available, commercially supported Java EE reference implementation. The session prioritized quantity of tips over depth of information and offered tips that are intended for both seasoned and new users, that are meant to increase the range of functional options available to GlassFish users. The focus was on lesser-known dimensions of GlassFish. Attendees were encouraged to pursue tips that contained new information for them. All 50 tips can be accessed here.Below are several examples of more elaborate tips and a final practical tip on how to get in touch with these folks. Tip #1: Using the login Command * To execute a remote command with asadmin you must provide the admin's user name and password.* The login command allows you to store the login credentials to be reused in subsequent commands.* Can be logged into multiple servers (distinguish by host and port). Example:     % asadmin --host ouch login     Enter admin user name [default: admin]>     Enter admin password>     Login information relevant to admin user name [admin]     for host [ouch] and admin port [4848] stored at     [/Users/ckasso/.asadminpass] successfully.     Make sure that this file remains protected.     Information stored in this file will be used by     asadmin commands to manage the associated domain.     Command login executed successfully.     % asadmin --host ouch list-clusters     c1 not running     Command list-clusters executed successfully.Tip #4: Using the AS_DEBUG Env Variable* Environment variable to control client side debug output* Exposes: command processing info URL used to access the command:                           http://localhost:4848/__asadmin/uptime Raw response from the server Example:   % export AS_DEBUG=true  % asadmin uptime  CLASSPATH= ./../glassfish/modules/admin-cli.jar  Commands: [uptime]  asadmin extension directory: /work/gf-3.1.2/glassfish3/glassfish/lib/asadm      ------- RAW RESPONSE  ---------   Signature-Version: 1.0   message: Up 7 mins 10 secs   milliseconds_value: 430194   keys: milliseconds   milliseconds_name: milliseconds   use-main-children-attribute: false   exit-code: SUCCESS  ------- RAW RESPONSE  ---------Tip #11: Using Password Aliases * Some resources require a password to access (e.g. DB, JMS, etc.).* The resource connector is defined in the domain.xml.Example:Suppose the DB resource you wish to access requires an entry like this in the domain.xml:     <property name="password" value="secretp@ssword"/>But company policies do not allow you to store the password in the clear.* Use password aliases to avoid storing the password in the domain.xml* Create a password alias:     % asadmin create-password-alias DB_pw_alias     Enter the alias password>     Enter the alias password again>     Command create-password-alias executed successfully.* The password is stored in domain's encrypted keystore.* Now update the password value in the domain.xml:     <property name="password" value="${ALIAS=DB_pw_alias}"/>Tip #21: How to Start GlassFish as a Service * Configuring a server to automatically start at boot can be tedious.* Each platform does it differently.* The create-service command makes this easy.   Windows: creates a Windows service Linux: /etc/init.d script Solaris: Service Management Facility (SMF) service * Must execute create-service with admin privileges.* Can be used for the DAS or instances* Try it first with the --dry-run option.* There is a (unsupported) _delete-serverExample:     # asadmin create-service domain1     The Service was created successfully. Here are the details:     Name of the service:application/GlassFish/domain1     Type of the service:Domain     Configuration location of the service:/work/gf-3.1.2.2/glassfish3/glassfish/domains     Manifest file location on the system:/var/svc/manifest/application/GlassFish/domain1_work_gf-3.1.2.2_glassfish3_glassfish_domains/Domain-service-smf.xml.     You have created the service but you need to start it yourself. Here are the most typical Solaris commands of interest:     * /usr/bin/svcs  -a | grep domain1  // status     * /usr/sbin/svcadm enable domain1 // start     * /usr/sbin/svcadm disable domain1 // stop     * /usr/sbin/svccfg delete domain1 // uninstallTip #34: Posting a Command via REST* Use wget/curl to execute commands on the DAS.Example:  Deploying an application   % curl -s -S \       -H 'Accept: application/json' -X POST \       -H 'X-Requested-By: anyvalue' \       -F id=@/path/to/application.war \       -F force=true http://localhost:4848/management/domain/applications/application* Use @ before a file name to tell curl to send the file's contents.* The force option tells GlassFish to force the deployment in case the application is already deployed.* Use wget/curl to execute commands on the DAS.Example:  Deploying an application   % curl -s -S \       -H 'Accept: application/json' -X POST \       -H 'X-Requested-By: anyvalue' \       -F id=@/path/to/application.war \       -F force=true http://localhost:4848/management/domain/applications/application* Use @ before a file name to tell curl to send the file's contents.* The force option tells GlassFish to force the deployment in case the application is already deployed.Tip #46: Upgrading to a Newer Version * Upgrade applications and configuration from an earlier version* Upgrade Tool: Side-by-side upgrade– GUI: asupgrade– CLI: asupgrade --c– What happens ?* Copies older source domain -> target domain directory* asadmin start-domain --upgrade* Update Tool and pkg: In-place upgrade– GUI: updatetool, install all Available Updates– CLI: pkg image-update– Upgrade the domain* asadmin start-domain --upgradeTip #50: How to reach us?* GlassFish Forum: http://www.java.net/forums/glassfish/glassfish* [email protected]* @glassfish* facebook.com/glassfish* youtube.com/GlassFishVideos* blogs.oracle.com/theaquariumArun Gupta acknowledged that their method of presentation was experimental and actively solicited feedback about the session. The best way to reach them is on the GlassFish user forum.In addition, check out Gupta’s new book Java EE 6 Pocket Guide.

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• IBM DB2 Error Checking

  Database management systems (DBMSs) have simultaneously simplified and complicated the lives of many IT workers. Error codes passed from the database back to the application can take on more than 1000 values. What level of error checking should developers include in applications?

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• Resource Governor

  If you suffer from runaway queries, if you have several database applications with unpredictable fluctuation in workload, or if you need to ensure that workloads get the memory or CPU they need according to certain priorities, then you need Resource Governer, and you need Roy Ernest's clear explanation of the technology. Get Smart with SQL Backup Pro Powerful centralised management, encryption and more.SQL Backup Pro was the smartest kid at school Discover why.

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• Enterprise with eyes on NoSQL

  - by thegreeneman

  Since joining Oracle a few months back, I have had the fortune of being able to interact with a number of large enterprise organizations and discuss their current state of adoption for NoSQL database technology.   It is worth noting that a large percentage of these organizations do have some NoSQL use and have been steadily increasing their understanding of its applicability for certain data management workloads.   Thru those discussions I’ve learned that it seems one of the biggest issues confronting enterprise adoption of NoSQL databases is the lack of standards for access, administration and monitoring.    This was not so much of an issue with the early adopters of NoSQL technology because they employed a highly DevOps centric approach to application deployment leaving a select few highly qualified developers with the task of managing the production of the system that they designed and implemented. However, as NoSQL technology moves out of the startup and into the hands of larger corporate entities, developers with a broad skill set that are capable of both development and I.T. type production management are in short supply and quickly get moved on to do new projects, often moving to different roles within the company.  This difference in the way smaller more agile startups operate as compared to more established companies is revealing a gap in the NoSQL technology segment that needs to get addressed.    This is one of places that a company such as Oracle has a leg up in the NoSQL Database front.  A combination of having gone thru a past database maturization process,  combined with a vast set of corporate relationships that have grown hand in hand to solve these types of issues, Oracle is in a great place to lead the way in closing the requirements gap for NoSQL technology.  Oracle's understanding of the needs specific to mature organizations have already made their way into the Oracle’s NoSQL Database offering with features such as:  One click cluster deployment with visual topology planning,  standards based monitoring protocols such as SNMP, support for data access for reporting via standard SQL  and integration with emerging standards for data access such as MapReduce.  Given the exciting developments we’re driving in the Oracle NoSQL Database group, I will have a lot more to say about this topic as we move into the second half of the year.

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• Capitalize on Engineering and Information Assets throughout the Enterprise

  To facilitate information exchange, drive performance and improve corporate governance, organizations are investing in Oracle Universal Content Management to store, track and manage their digital information assets. Combined with Oracle's AutoVue visualization solutions and CADTop, Sword Group's CAD integration for UCM, engineering centric organizations can now access, view and collaborate on engineering and CAD documents throughout the enterprise for improved visibility and more informed decision making.

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• Business Analytics Oracle Partner Advisory Council 2013

  - by Mike.Hallett(at)Oracle-BI&EPM

  72 544x376 WHEN: Friday the 20th of September 2013 (just before OpenWorld) Register by: 1st of August 2013 WHERE: Sofitel San Francisco Bay 223 Twin Dolphin Drive, 94065 REDWOOD CITY, CA, USA Don’t miss this once a year opportunity to meet and drive a closer engagement with Oracle’s global Product Management Team: Oracle global Product Management will host this workshop. Target group: ACE Directors, Lead Consultants and key architects from our partners Topics: Product Development Roadmap, Partner project experience, your feedback, Q&A session For any inquiries please contact [email protected] As part of registering for the event, please note that you will need to complete the BI / EPM PAC-survey. Thank you for taking the time to provide this, your valuable input. The PAC (one for BI, and a separate track for Hyperion) is free of charge, but is only for OPN Specialised member partners, and is subject to availability. (Please do not attend unless you have received a confirmation from Oracle to do so.) Registration Link Coming Soon We do hope you will be able to join us - and I look forward to welcoming you in San Francisco. Normal 0 false false false EN-GB X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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• career planning advice [closed]

  - by JDB

  Possible Duplicate: Are certifications worth it? I am at the point in my career where people start to veer off into either management-type roles or they focus on solidifying their technical skills to stay in the development game for the long-haul. Here's my story: I've got a degree in economics, an MA in Political Science and an MBA in Finance and Management. In addition, I've done coursework in advanced math and software development (although no degree in math or software). All-in-all, I've got 13 years of post-secondary education under my belt. I, however, currently work as a software developer using C# for desktop, Silverlight, Flex and javascript for web, and objective c for mobile. I've been in software development for the past 3.3 years, and it seems like it comes pretty easy to me. I work in a field called "geospatial information systems," which just involves customization and manipulation of geospatial data. Right now I am looking at one of several certifications. Given this background, which of these certifications has the highest ceiling? CFA PMP various development/technological certifications from Microsoft, etc. Other? My academic and work experience are all heavy on the analytical/development side, esp. so given the MBA and the B.S. in Econ. The political science degree was really a lot of stats. So it seems that I would be good pursuing more of the CFA/analytical role. This is a difficult path, however, because I have no work experience in the financial sector, and the developers in finance are all "quants," which again, I am OK with, but I haven't done much statistical modeling in the past 3.3 years. The PMP would require knowledge of best practices as it pertains explicitly to software development. I also don't enjoy a lot of business travel, a common theme for most PMP jobs I've seen. If certifications is the route, which would you recommend? Anything else? I've thought about going back to try to knock out a B.S. in C.S., but I wasn't sure how long that would take, or what would be involved. Thoughts or recommendations? Thanks in advance! I turn 32 this weekend, which is what has forced me to think about these issues.

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• How to Choose the Right Web Development Services Provider For Outsourcing

  Many a times you are confronted with situations where the work at your hand is more than what your in-house professionals can accomplish. Again there may be times when you can accomplish the work by your individual effort but that will keep you diverted from your core activities like business development, finance management etc. In such situations, outsourcing your web development services could be an attractive choice.

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• Pinterest and the Rising Power of Imagery

  - by Mike Stiles

  If images keep you glued to a screen, you’re hardly alone. Countless social users are letting their eyes do the walking, waiting for that special photo to grab their attention. And perhaps more than any other social network, Pinterest has been giving those eyes plenty of room to walk. Pinterest came along in 2010. Its play was that users could simply create topic boards and pin pictures to the appropriate boards for sharing. Yes there are some words, captions mostly, but not many. The speed of its growth raised eyebrows. Traffic quadrupled in the last quarter of 2011, with 7.51 million unique visitors in December alone. It now gets 1.9 billion monthly page views. And it was sticky. In the US, the average time a user spends strolling through boards and photos on Pinterest is 15 minutes, 50 seconds. Proving the concept of browsing a catalogue is not dead, it became a top 5 referrer for several apparel retailers like Land’s End, Nordstrom, and Bergdorfs. Now a survey of online shoppers by BizRate Insights says that Pinterest is responsible for more purchases online than Facebook. Over 70% of its users are going there specifically to keep up with trends and get shopping ideas. And when they buy, the average order value is $179. Pinterest is also scoring better in terms of user engagement. 66% of pinners regularly follow and repin retailers, whereas 17% of Facebook fans turn to that platform for purchase ideas. (Facebook still wins when it comes to reach and driving traffic to 3rd-party sites by the way). Social posting best practices have consistently shown that posts with photos are rewarded with higher engagement levels. You may be downright Shakespearean in your writing, but what makes images in the digital world so much more powerful than prose? 1. They transcend language barriers. 2. They’re fun and addictive to look at. 3. They can be consumed in fractions of a second, important considering how fast users move through their social content (admit it, you do too). 4. They’re efficient gateways. A good picture might get them to the headline. A good headline might then get them to the written content. 5. The audience for them surpasses demographic limitations. 6. They can effectively communicate and trigger an emotion. 7. With mobile use soaring, photos are created on those devices and easily consumed and shared on them. Pinterest’s iPad app hit #1 in the Apple store in 1 day. Even as far back as 2009, over 2.5 billion devices with cameras were on the streets generating in just 1 year, 10% of the number of photos taken…ever. But let’s say you’re not a retailer. What if you’re a B2B whose products or services aren’t visual? Should you worry about your presence on Pinterest? As with all things, you need a keen awareness of who your audience is, where they reside online, and what they want to do there. If it doesn’t make sense to put a tent stake in Pinterest, fine. But ignore the power of pictures at your own peril. If not visually, how are you going to attention-grab social users scrolling down their News Feeds at top speed? You’re competing with every other cool image out there from countless content sources. Bore us and we’ll fly right past you.

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