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  • Know your Data Lineage

    - by Simon Elliston Ball
    An academic paper without the footnotes isn’t an academic paper. Journalists wouldn’t base a news article on facts that they can’t verify. So why would anyone publish reports without being able to say where the data has come from and be confident of its quality, in other words, without knowing its lineage. (sometimes referred to as ‘provenance’ or ‘pedigree’) The number and variety of data sources, both traditional and new, increases inexorably. Data comes clean or dirty, processed or raw, unimpeachable or entirely fabricated. On its journey to our report, from its source, the data can travel through a network of interconnected pipes, passing through numerous distinct systems, each managed by different people. At each point along the pipeline, it can be changed, filtered, aggregated and combined. When the data finally emerges, how can we be sure that it is right? How can we be certain that no part of the data collection was based on incorrect assumptions, that key data points haven’t been left out, or that the sources are good? Even when we’re using data science to give us an approximate or probable answer, we cannot have any confidence in the results without confidence in the data from which it came. You need to know what has been done to your data, where it came from, and who is responsible for each stage of the analysis. This information represents your data lineage; it is your stack-trace. If you’re an analyst, suspicious of a number, it tells you why the number is there and how it got there. If you’re a developer, working on a pipeline, it provides the context you need to track down the bug. If you’re a manager, or an auditor, it lets you know the right things are being done. Lineage tracking is part of good data governance. Most audit and lineage systems require you to buy into their whole structure. If you are using Hadoop for your data storage and processing, then tools like Falcon allow you to track lineage, as long as you are using Falcon to write and run the pipeline. It can mean learning a new way of running your jobs (or using some sort of proxy), and even a distinct way of writing your queries. Other Hadoop tools provide a lot of operational and audit information, spread throughout the many logs produced by Hive, Sqoop, MapReduce and all the various moving parts that make up the eco-system. To get a full picture of what’s going on in your Hadoop system you need to capture both Falcon lineage and the data-exhaust of other tools that Falcon can’t orchestrate. However, the problem is bigger even that that. Often, Hadoop is just one piece in a larger processing workflow. The next step of the challenge is how you bind together the lineage metadata describing what happened before and after Hadoop, where ‘after’ could be  a data analysis environment like R, an application, or even directly into an end-user tool such as Tableau or Excel. One possibility is to push as much as you can of your key analytics into Hadoop, but would you give up the power, and familiarity of your existing tools in return for a reliable way of tracking lineage? Lineage and auditing should work consistently, automatically and quietly, allowing users to access their data with any tool they require to use. The real solution, therefore, is to create a consistent method by which to bring lineage data from these data various disparate sources into the data analysis platform that you use, rather than being forced to use the tool that manages the pipeline for the lineage and a different tool for the data analysis. The key is to keep your logs, keep your audit data, from every source, bring them together and use the data analysis tools to trace the paths from raw data to the answer that data analysis provides.

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  • Oracle ties social, CRM, analytics products to customer experience

    - by Richard Lefebvre
    Oracle will embark on a new product strategy that centers on customer experience management, an approach driven by the company’s many recent acquisitions.  The new approach, announced by the company Monday night, will be seen in an expansive suite that features familiar Oracle products -- such as its Fusion CRM platform -- and offerings the company recently gained through acquisitions, including FatWire, RightNow and Vitrue. Billed as Oracle Customer Experience (CX), the suite enables businesses to respond to a market centered on the customer experience, said Anthony Lye, the company’s senior vice president of CRM. Companies “are very aware their products are commoditizing,” Lye said in an interview last week, referring to how the Web and social media channels have empowered customers. Customer experiences start and mature outside of CRM, and applications today need to reflect that shift, Lye said. Businesses thus need to step away from a pure CRM model, he said. Oracle claims CX will improve customer experience management by connecting businesses with customers across Web sites and social channels. Companies can create a single, real-time view of the customer and use predictive analytics of interactions to strengthen the customer experience, Oracle said. “Companies have to connect with their customers wherever, whenever and however they want,” Lye said. “They have to know and understand their customer.” Lye promoted Oracle CX as a suite that will work across channels to complement the company’s applications. A new strategy has been “cooking” for years now, but the acquisitions Oracle has made over the past two years made the time right for a “unique collaboration,” Lye said. CX includes basic Oracle CRM solutions such as Siebel and the new Fusion Apps. It also includes the company’s MDM products, Enterprise Data Quality, Customer Hub and Product Hub. And the suite is rounded out by the services that Oracle recently bought, transactions that created or enhanced the company’s presence in social, marketing, e-commerce and customer service. For instance, FatWire provides tools for marketing. ATG focuses on e-commerce. And RightNow specializes in customer service. Two recent acquisitions -- Collective Intellect and Vitrue -- gave Oracle a seat at the social table. Collective Intellect is a social intelligence program, and Vitrue is a social marketing and engagement platform. Those acquisitions have yet to be finalized. Oracle hopes to eventually integrate the two social offerings, as well as most of the other services, into the CX suite. CX can integrate on Oracle’s standard middleware, and can give users a lower TCO by leveraging it as a single stack on premise or as a cloud solution. Lye deferred questions about the pricing of CX, and instead pitched Oracle’s ability to offer multiple customer experience solutions in one suite. Businesses have struggled with the complexity of infrastructure and modern services that communicate with customers, Lye said. “They’ve struggled to pull all these things together. We’ve done that,” he said. Stephen Powers, a research director at Forrester Research Inc. in Cambridge, Mass., said it’s not surprising for Oracle to offer the CX suite and a related customer experience strategy.  “They’ve got CRM, ATG, FatWire. Clearly, it’s been the strategy for them,” he said. But the challenge for Oracle, and for any other vendor that has gone on an “acquisition spree,” is to connect its many products, Powers said. “The portfolio has to be more than the parts. They’ve got to realize the efficiencies and value of having these pieces to tie them together,” he said. “The proof is in the pudding. Adobe has done a nice job in its space with the products they’ve got. Now, Oracle has got to show it has something.” Albert McKeon (SearchCRM) Published: 25 Jun 2012 : http://searchcrm.techtarget.com/news/2240158644/Oracle-ties-social-CRM-analytics-products-to-customer-experience

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  • Oracle GoldenGate 11g Release 2 Launch Webcast Replay Available

    - by Irem Radzik
    Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman";} For those of you who missed Oracle GoldenGate 11g Release 2 launch webcasts last week, the replay is now available from the following url. Harnessing the Power of the New Release of Oracle GoldenGate 11g I would highly recommend watching the webcast to meet many new features of the new release and hear the product management team respond to the questions from the audience in a nice long Q&A section. In my blog last week I listed the media coverage for this new release. There is a new article published by ITJungle talking about Oracle GoldenGate’s heterogeneity and support for DB2 for iSeries: Oracle Completes DB2/400 Support in Data Replication Tool As mentioned in last week’s blog, we received over 150 questions from the audience and in this blog I'd like to continue to post some of the frequently asked,  questions and their answers: Question: What are the fundamental differences between classic data capture and integrated data capture? Do both use the redo logs in the source database? Answer: Yes, they both use redo logs. Classic capture parses the redo log data directly, whereas the Integrated Capture lets the Oracle database parse the redo log record using an internal API. Question: Does GoldenGate version need to match Oracle Database version? Answer: No, they are not directly linked. Oracle GoldenGate 11g Release 2 supports Oracle Database version 10gR2 as well. For Oracle Database version 10gR1 and Oracle Database version 9i you will need GoldenGate11g Release 1 or lower. And for Oracle Database 8i you need Oracle GoldenGate 10 or earlier versions. Question: If I already use Data Guard, do I need GoldenGate? Answer: Data Guard is designed as the best disaster recovery solution for Oracle Database. If you would like to implement a bidirectional Active-Active replication solution or need to move data between heterogeneous systems, you will need GoldenGate. Question: On Compression and GoldenGate, if the source uses compression, is it required that the target also use compression? Answer: No, the source and target do not need to have the same compression settings. Question: Does GG support Advance Security Option on the Source database? Answer: Yes it does. Question: Can I use GoldenGate to upgrade the Oracle Database to 11g and do OS migration at the same time? Answer: Yes, this is a very common project where GoldenGate can eliminate downtime, give flexibility to test the target as needed, and minimize risks with fail-back option to the old environment. For more information on database upgrades please check out the following white papers: Best Practices for Migrating/Upgrading Oracle Database Using Oracle GoldenGate 11g Zero-Downtime Database Upgrades Using Oracle GoldenGate Question: Does GoldenGate create any trigger in the source database table level or row level to for real-time data integration? Answer: No, GoldenGate does not create triggers. Question: Can transformation be done after insert to destination table or need to be done before? Answer: It can happen in the Capture (Extract) process, in the  Delivery (Replicat) process, or in the target database. For more resources on Oracle GoldenGate 11gR2 please check out our Oracle GoldenGate 11gR2 resource kit as well.

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  • Production Access Denied! Who caused this rule anyways?

    - by Matt Watson
    One of the biggest challenges for most developers is getting access to production servers. In smaller dev teams of less than about 5 people everyone usually has access. Then you hire developer #6, he messes something up in production... and now nobody has access. That is how it always starts in small dev teams. I think just about every rule of life there is gets created this way. One person messes it up for the rest of us. Rules are then put in place to try and prevent it from happening again.Breaking the rules is in our nature. In this example it is for good cause and a necessity to support our applications and troubleshoot problems as they arise. So how do developers typically break the rules? Some create their own method to collect log files off servers so they can see them. Expensive log management programs can collect log files, but log files alone are not enough. Centralizing where important errors are logged to is common. Some lucky developers are given production server access by the IT operations team out of necessity. Wait. That's not fair to all developers and knowingly breaks the company rule!  When customers complain or the system is down, the rules go out the window. Commonly lead developers get production access because they are ultimately responsible for supporting the application and may be the only person who knows how to fix it. The problem with only giving lead developers production access is it doesn't scale from a support standpoint. Those key employees become the go to people to help solve application problems, but they also become a bottleneck. They end up spending up to half of their time every day helping resolve application defects, performance problems, or whatever the fire of the day is. This actually the last thing you want your lead developers doing. They should be working on something more strategic like major enhancements to the product. Having production access can actually be a curse if you are the guy stuck hunting down log files all day. Application defects are good tasks for junior developers. They can usually handle figuring out simple application problems. But nothing is worse than being a junior developer who can't figure out those problems and the back log of them grows and grows. Some of them require production server access to verify a deployment was done correctly, verify config settings, view log files, or maybe just restart an application. Since the junior developers don't have access, they end up bugging the developers who do have access or they track down a system admin to help. It can take hours or days to see server information that would take seconds or minutes if they had access of their own. It is very frustrating to the developer trying to solve the problem, the system admin being forced to help, and most importantly your customers who are not happy about the situation. This process is terribly inefficient. Production database access is also important for solving application problems, but presents a lot of risk if developers are given access. They could see data they shouldn't.  They could write queries on accident to update data, delete data, or merely select every record from every table and bring your database to its knees. Since most of the application we create are data driven, it can be very difficult to track down application bugs without access to the production databases.Besides it being against the rule, why don't all developers have access? Most of the time it comes down to security, change of control, lack of training, and other valid reasons. Developers have been known to tinker with different settings to try and solve a problem and in the process forget what they changed and made the problem worse. So it is a double edge sword. Don't give them access and fixing bugs is more difficult, or give them access and risk having more bugs or major outages being created!Matt WatsonFounder, CEOStackifyAgile Support for Agile Developers

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  • Detect Unicode Usage in SQL Column

    One optimization you can make to a SQL table that is overly large is to change from nvarchar (or nchar) to varchar (or char).  Doing so will cut the size used by the data in half, from 2 bytes per character (+ 2 bytes of overhead for varchar) to only 1 byte per character.  However, you will lose the ability to store Unicode characters, such as those used by many non-English alphabets.  If the tables are storing user-input, and your application is or might one day be used internationally, its likely that using Unicode for your characters is a good thing.  However, if instead the data is being generated by your application itself or your development team (such as lookup data), and you can be certain that Unicode character sets are not required, then switching such columns to varchar/char can be an easy improvement to make. Avoid Premature Optimization If you are working with a lookup table that has a small number of rows, and is only ever referenced in the application by its numeric ID column, then you wont see any benefit to using varchar vs. nvarchar.  More generally, for small tables, you wont see any significant benefit.  Thus, if you have a general policy in place to use nvarchar/nchar because it offers more flexibility, do not take this post as a recommendation to go against this policy anywhere you can.  You really only want to act on measurable evidence that suggests that using Unicode is resulting in a problem, and that you wont lose anything by switching to varchar/char. Obviously the main reason to make this change is to reduce the amount of space required by each row.  This in turn affects how many rows SQL Server can page through at a time, and can also impact index size and how much disk I/O is required to respond to queries, etc.  If for example you have a table with 100 million records in it and this table has a column of type nchar(5), this column will use 5 * 2 = 10 bytes per row, and with 100M rows that works out to 10 bytes * 100 million = 1000 MBytes or 1GB.  If it turns out that this column only ever stores ASCII characters, then changing it to char(5) would reduce this to 5*1 = 5 bytes per row, and only 500MB.  Of course, if it turns out that it only ever stores the values true and false then you could go further and replace it with a bit data type which uses only 1 byte per row (100MB  total). Detecting Whether Unicode Is In Use So by now you think that you have a problem and that it might be alleviated by switching some columns from nvarchar/nchar to varchar/char but youre not sure whether youre currently using Unicode in these columns.  By definition, you should only be thinking about this for a column that has a lot of rows in it, since the benefits just arent there for a small table, so you cant just eyeball it and look for any non-ASCII characters.  Instead, you need a query.  Its actually very simple: SELECT DISTINCT(CategoryName)FROM CategoriesWHERE CategoryName <> CONVERT(varchar, CategoryName) Summary Gregg Stark for the tip. Did you know that DotNetSlackers also publishes .net articles written by top known .net Authors? We already have over 80 articles in several categories including Silverlight. Take a look: here.

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  • Blink-Data vs Instinct?

    - by Samantha.Y. Ma
    In his landmark bestseller Blink, well-known author and journalist Malcolm Gladwell explores how human beings everyday make seemingly instantaneous choices --in the blink of an eye--and how we “think without thinking.”  These situations actually aren’t as simple as they seem, he postulates; and throughout the book, Gladwell seeks answers to questions such as: 1.    What makes some people good at thinking on their feet and making quick spontaneous decisions?2.    Why do some people follow their instincts and win, while others consistently seem to stumble into error?3.    Why are some of the best decisions often those that are difficult to explain to others?In Blink, Gladwell introduces us to the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Ultimately, Blink reveals that great decision makers aren't those who spend the most time deliberating or analyzing information, but those who focus on key factors among an overwhelming number of variables-- i.e., those who have perfected the art of "thin-slicing.” In Data vs. Instinct: Perfecting Global Sales Performance, a new report sponsored by Oracle, the Economist Intelligence Unit (EIU) explores the roles data and instinct play in decision-making by sales managers and discusses how sales executives can increase sales performance through more effective  territory planning and incentive/compensation strategies.If you are a sales executive, ask yourself this:  “Do you rely on knowledge (data) when you plan out your sales strategy?  If you rely on data, how do you ensure that your data sources are reliable, up-to-date, and complete?  With the emergence of social media and the proliferation of both structured and unstructured data, how do you know that you are applying your information/data correctly and in-context?  Three key findings in the report are:•    Six out of ten executives say they rely more on data than instinct to drive decisions. •    Nearly one half (48 percent) of incentive compensation plans do not achieve the desired results. •    Senior sales executives rely more on current and historical data than on forecast data. Strikingly similar to what Gladwell concludes in Blink, the report’s authors succinctly sum up their findings: "The best outcome is a combination of timely information, insightful predictions, and support data."Applying this insight is crucial to creating a sound sales plan that drives alignment and results.  In the area of sales performance management, “territory programs and incentive compensation continue to present particularly complex challenges in an increasingly globalized market," say the report’s authors. "It behooves companies to get a better handle on translating that data into actionable and effective plans." To help solve this challenge, CRM Oracle Fusion integrates forecasting, quotas, compensation, and territories into a single system.   For example, Oracle Fusion CRM provides a natural integration between territories, which define the sales targets (e.g., collection of accounts) for the sales force, and quotas, which quantify the sales targets. In fact, territory hierarchy is a core analytic dimension to slice and dice sales results, using sales analytics and alerts to help you identify where problems are occurring. This makes territoriesStart tapping into both data and instinct effectively today with Oracle Fusion CRM.   Here is a short video to provide you with a snapshot of how it can help you optimize your sales performance.  

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  • Fetching Partition Information

    - by Mike Femenella
    For a recent SSIS package at work I needed to determine the distinct values in a partition, the number of rows in each partition and the file group name on which each partition resided in order to come up with a grouping mechanism. Of course sys.partitions comes to mind for some of that but there are a few other tables you need to link to in order to grab the information required. The table I’m working on contains 8.8 billion rows. Finding the distinct partition keys from this table was not a fast operation. My original solution was to create  a temporary table, grab the distinct values for the partitioned column, then update via sys.partitions for the rows and the $partition function for the partitionid and finally look back to the sys.filegroups table for the filegroup names. It wasn’t pretty, it could take up to 15 minutes to return the results. The primary issue is pulling distinct values from the table. Queries for distinct against 8.8 billion rows don’t go quickly. A few beers into a conversation with a friend and we ended up talking about work which led to a conversation about the task described above. The solution was already built in SQL Server, just needed to pull it together. The first table I needed was sys.partition_range_values. This contains one row for each range boundary value for a partition function. In my case I have a partition function which uses dayid values. For example July 4th would be represented as an int, 20130704. This table lists out all of the dayid values which were defined in the function. This eliminated the need to query my source table for distinct dayid values, everything I needed was already built in here for me. The only caveat was that in my SSIS package I needed to create a bucket for any dayid values that were out of bounds for my function. For example if my function handled 20130501 through 20130704 and I had day values of 20130401 or 20130705 in my table, these would not be listed in sys.partition_range_values. I just created an “everything else” bucket in my ssis package just in case I had any dayid values unaccounted for. To get the number of rows for a partition is very easy. The sys.partitions table contains values for each partition. Easy enough to achieve by querying for the object_id and index value of 1 (the clustered index) The final piece of information was the filegroup name. There are 2 options available to get the filegroup name, sys.data_spaces or sys.filegroups. For my query I chose sys.filegroups but really it’s a matter of preference and data needs. In order to bridge between sys.partitions table and either sys.data_spaces or sys.filegroups you need to get the container_id. This can be done by joining sys.allocation_units.container_id to the sys.partitions.hobt_id. sys.allocation_units contains the field data_space_id which then lets you join in either sys.data_spaces or sys.file_groups. The end result is the query below, which typically executes for me in under 1 second. I’ve included the join to sys.filegroups and to sys.dataspaces, and I’ve  just commented out the join sys.filegroups. As I mentioned above, this shaves a good 10-15 minutes off of my original ssis package and is a really easy tweak to get a boost in my ETL time. Enjoy.

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  • Let Me Show You Something: Instagram, Vine and Snapchat for Brands

    - by Mike Stiles
    While brands are well aware of how much more impactful images are than text-only posts on social channels, today you’re additionally being presented with platform after additional platform for hosting, doctoring and sharing photos and videos.  Can you play in every sandbox? And if you do, can you be brilliant on all of them? As has usually been the case, so far brands are sticking their toes into new platforms while not actually committing to them, or strategizing for them, or resourcing them. TrackMaven found of the 123 F500 companies using Instagram, only 22% of them are active on it. Likewise, research from Simply Measured found brands are indeed jumping in, with the number establishing a presence on Instagram up 55% over the past year. Users want them there…brand engagement has exploded 350%, and over 1/3 of the top brands have at least 10,000 followers. BUT…the top 10 brands are generating 33% of all posts, reaping 83% of all engagement. Things are also growing on Twitter’s Vine, the 6-second looping video app that hit 40 million users in August. The 7th Chamber says 5 tweets a second contain a Vine link. Other studies say branded Vines are 4 times more likely to be shared and seen than rank-and-file branded videos. Why? Users know that even if a video is pure junk, they won’t get robbed of too much of their valuable time. Vine is always upgrading so you can make sure your videos are worth viewers’ time. You can now edit videos, and save & work on several projects concurrently. What you can’t do is upload a finely crafted video into Vine, but you can do that with Instagram. The key to success? Same as with all other content; make it of value. Deliver a laugh or a lesson or both. How-to, behind the scenes peeks, contests, demos, all make sense in the short video format. Or follow Nash Grier’s example, which is to just have fun with and connect to your viewers, earning their trust that your next Vine will be as good as the last. Nash is only 15, has over 1.4 million followers, and adds about 100,000 a week. He broke out when one of his videos was re-Vined by some other kid with 300,000 followers. Make good stuff, get it in front of influencers, and your brand Vines could break out as well. Then there’s Snapchat, the “this photo will self destruct” platform. How can that be of use to brands besides offering coupons that really expire? The jury is out. But with an audience of over 100 million and a valuation of $800 million, media-with-a-time-limit is compelling. Now there’s “Snapchat Stories” that can last 24 hours and be shared to the public at large. You might be able to capitalize on how much more focus gets put on content when there’s a time limit on its availability. The underlying truth to all of this is, these are all tools. Very cool, feature rich tools, but tools. You can give the exact same art kit to 5 different people and you’d get back 5 very different works, ranging from worthless garbage to masterpiece. Brands are being called upon to be still and moving image artists. That’s what your customers are used to seeing, from a variety of sources. Commit to communicating with them accordingly. @mikestiles Photo: stock.xchng

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  • Administer, manage, monitor, and fine tune the performance of your Oracle SOA Suite 11g Service Infrastructure and SOA composite applications.

    - by JuergenKress
    Key Features of the book If you are an Oracle SOA suite administrator, then this book is your bible. It gives you everything you need to know about all your tasks and help you to apply what you learn in your everyday life right from the first chapter. The book walks through promoting code across environments, performance tuning the service infrastructure, monitoring the environment, configuring security policies, managing the dehydration store, backing and restoring environments and so on. Packed with real-world examples from authors' own experiences, this books offers a unique insight into Oracle SOA Suite Administration. Detailed description The book begins with an introduction of SOA and quickly moves on to management of SOA composite applications. Readers will learn how to manage composite applications, their deployments and lifecycles. Equipped with this knowledge, readers will be introduced to monitoring and performance tuning SOA Suite, monitoring instances, messages, and composite applications, managing faults and exceptions, configuring audit levels of composite applications to include end-to-end monitoring through the use of extended logging as well as administering and configuring all SOA Suite components. A very important aspect of administration is tuning and optimizing the infrastructure for performance and book offers real work recommendations to monitor and performance tune service engines, the underlying WebLogic server, threads and timeouts, files systems, and composite applications. It also covers detailed administration of individual service components, configuring the infrastructure MBeans using both Oracle Enterprise Manager Fusion Middleware Control and WLST based scripts, migrating worklist preferences and BAM data across environments, setting up Email, LDAP and custom XPath. An administrator is always trusted with troubleshooting and root causing problems in the infrastructure and this book will help you through the troubleshooting approaches as how to identify faults and exception through extended logging and thread dumps and find solutions to common startup problems and deployment issues. The advanced contents of this book explains OWSM security framework and how to secure components deployed to the infrastructure along with the details of all groundwork needed to ready the environment. Last few chapters help you to understand and deal with managing the metadata services repository and dehydration store, backup and recovery and concluding with advanced topics such as silent/scripted installations, cloning, upgrading, patching and high availability installations. Packed with real-world examples, and tips straight from the trench; this book offers insights into SOA Suite administration that you will not find elsewhere. Part of our writing style in this book draws heavily on the philosophy of reuse and as such the book provide an ample of executable SQL queries and WLST scripts that administrators can reuse and extend to perform most of the administration tasks such as monitoring instances, processing times, instance states and perform automatic deployments, tuning, migration, and installation. These scripts are spread over each of the chapters in the book and can also be downloaded from here. The book is available in different formats at the following websites: Paperback and eBook versions & Kindle version. It is available for order and signed copies are available through our web site. SOA & BPM Partner Community For regular information on Oracle SOA Suite become a member in the SOA & BPM Partner Community for registration please visit  www.oracle.com/goto/emea/soa (OPN account required) If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Mix Forum Technorati Tags: SOA book,SOA Suite Adminsitration,SOA Community,Oracle SOA,Oracle BPM,Community,OPN,Jürgen Kress

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  • Customers Discuss: Real-World Operational Reporting with Oracle GoldenGate

    - by Irem Radzik
    Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} As businesses leverage business intelligence and analytics for day-to-day decision making, operational reporting solutions become more and more common. While some companies can use their production OLTP system for running operational reports, for many it is too much overhead and performance impact for transaction processing systems.  Oracle GoldenGate’s real-time data integration capabilities enable companies to create a real-time replica of their OLTP systems, dedicated for operational reporting. This instance can be optimized for the reports needed as well such as containing only the tables needed from the source. Oracle GoldenGate has certified solutions for many Oracle applications such as EBusiness Suite, Peoplesoft, JD Edwards, to offload operational reporting to another reporting server that has real-time data feeding from the production system. At Oracle OpenWorld we will be hearing from a panel of Oracle GoldenGate customers how they deployed GoldenGate for operational reporting. Comcast, Turk Telekom, and Raymond James will be sharing their experiences and the benefits achieved when implementing GoldenGate’s solution. If you have performance degradation in your production systems due to reporting or ad-hoc queries, and you will be at OpenWorld, don’t miss this informative session: Real-World Operational Reporting with Oracle GoldenGate: Customer Panel-- Tuesday Oct 2nd 11:45am Mascone West 3005. For other data integration sessions at OpenWorld, please check our Focus-On document.  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} If you cannot attend OpenWorld, please check out related white paper “Using Oracle GoldenGate to Achieve Operational Reporting for Oracle Applications” to learn more.

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  • TechEd North America 2012 – Day 1 #msTechEd

    - by Marco Russo (SQLBI)
    Yesterday I and Alberto delivered the PreCon day about BISM Tabular in Analysis Services 2012. We received very good feedback and now I am looking forward to meet people that read our blogs and our books! Ping me on Twitter at @marcorus if you want to contact me during the conference. This is my schedule for the next few days: ·         Monday, June 11, 2012 o   10:30am-12:30pm I will be in the Technical Learning Center area, at the Breaktrough Insights (station #8) in the Database & Business Intelligence area (dedicated to SQL Server 2012) o   I will try to watch some sessions in the afternoon o   6:30pm-7:00pm I will be at the O’Reilly booth meeting book readers and doing some book signing ·         Tuesday, June 12, 2012 o   12:30pm-3:30pm I will be in the Technical Learning Center area, at the Breaktrough Insights (station #8) in the Database & Business Intelligence area (dedicated to SQL Server 2012) o   5:00pm-6:15pm I will attend the Alberto’s session DBI413 Many-to-Many Relationships in BISM Tabular (room S330E) o   6:15pm-9:00pm Community Night & Ask the Experts, we’ll discuss about Analysis Services, Tabular and Multidimensional! ·         Wednesday, June 13, 2012 o   11:15am-11:30am Don’t miss this special demo session at the Private Cloud, Public Cloud and Data Platform Theater in the Technical Learning Center area (next to the SQL Server 2012 zone). I and Alberto will present Querying multi-billion rows with many to many relationships in SSAS Tabular (xVelocity) and you’re invited to guess the response time of DAX queries on a 4 billion rows table with many-to-many relationships before we run them! We’ll give away some 8GB USB key if you guess the right answer! o   12:30pm-1:00pm I and Alberto will have a book signing session at the TechEd Bookstore o   3:00pm-5:00pm I will be in the Technical Learning Center area, at the Breaktrough Insights (station #8) in the Database & Business Intelligence area (dedicated to SQL Server 2012) ·         Thursday, June 14, 2012 o   2:45pm-4:00pm I will deliver my DBI319 BISM: Multidimensional vs. Tabular breakthrough session in room S320A. I expect many questions here! And if you want to learn more about Analysis Services Tabular, we announced two more online sessions of our SSAS Tabular Workshop: ·         July 2-3, 2012 - SSAS Workshop Online - America's time zone ·         September 3-4, 2012 - SSAS Workshop Online - America's time zone Register now if you are interested, the early bird for the July session expires on June 19, 2012! I will also deliver a SSAS Workshop in Oslo (Norway) on August 27-28, 2012.  

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  • Getting Wrong Answer in range maximum query [on hold]

    - by user3186829
    I've just learnt range minimum and maximum queries using segment trees.But when I implemented it on my own I'm getting wrong answer.Logically I don't find any mistake in my code but if any one can point it out then I would be really thankful. Code in C++: #include<bits/stdc++.h> using namespace std; #define LL long long #define mp make_pair #define pb push_back #define gc getchar_unlocked #define pc putchar_unlocked #define LD long double #define MAXN 19999999 #define max(a,b) ((a)>(b)?(a):(b)) LL P[MAXN+15]; LL ST[2*MAXN+25]; long N,M,i,A,B,K; void build(long id,long L,long R) { long M=(L+R)>>1L; long LCT=id<<1L; long RCT=LCT+1L; if(L==R) { ST[id]=P[L]; return; } build(LCT,L,M); build(RCT,M+1,R); } //Range Update of segment tree void updateST(long id,long L,long R,long Q1,long Q2,long val) { long M=(L+R)>>1L; long LCT=id<<1L; long RCT=LCT+1L; if(L>Q2||R<Q1) { return; } if(L==Q1&&R==Q2) { ST[id]+=val; return; } if(Q2<=M) { updateST(LCT,L,M,Q1,Q2,val); } else if(Q1>M) { updateST(RCT,M+1,R,Q1,Q2,val); } else { updateST(LCT,L,M,Q1,M,val); updateST(RCT,M+1,R,M+1,Q2,val); } } //Query for finding maximum element in a given range[Q1,Q2] and 1<=Q1,Q2<=N LL query2(long id,long L,long R,long Q1,long Q2) { long M=(L+R)>>1; long LCT=id<<1; long RCT=LCT+1; if(L>Q2||R<Q1) { return 0; } if(L==Q1&&R==Q2) { return ST[id]; } if(Q2<=M) { return query2(LCT,L,M,Q1,Q2); } else if(Q1>M) { return query2(RCT,M+1,R,Q1,Q2); } else { LL G=query2(LCT,L,M,Q1,M); LL H=query2(RCT,M+1,R,M+1,Q2); LL RES=max(G,H); return RES; } } int main() { scanf("%ld %ld",&N,&M); build(1,1,N); for(i=0;i<M;i++) { scanf("%ld %ld %ld",&A,&B,&K); updateST(1,1,N,A,B,K); } //Finding maximum element in range[1,N]] cout<<query2(1,1,N,1,N); return 0; }

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  • Enabling Google Webmaster Tools With Your GWB Blog

    - by ToStringTheory
    I’ll be honest and save you some time, if you don’t have your own domain for your GWB blog, this won’t help, you may just want to move on…  I don’t want to waste your time……… Still here?  Good.  How great are Google’s website tools?  I don’t just mean Analytics which rocks, but also their Webmaster Tools (https://www.google.com/webmasters/tools/) which gives you a glimpse into the queries that provide you your website traffic, search engine behavior on your site, and important keywords, just to name a few.   Pictured Above: Cool statistics. Problem Thanks to svickn over at wtfnext.com (another GeeksWithBlogs blog), we already have the knowledge on how to setup Google Analytics (wtfnext.com - How to: Set up Google Analytics on your GeeksWithBlogs blog).  However, one of the questions raised in the post, and even semi-answered in the questions, was how to setup Google Webmaster Tools with your blog as well. At first glance, it seems like it can’t be done.  Google graciously gives you several different options on how to authorize that you own a site.  The authentication options are: 1. (Recommended) – Upload an HTML file to your server 2. Add a meta tag to your site’s home page 3. Use your Google Analytics account 4. Add a DNS record to your domain’s configuration Since you don’t have access to the base path, you can’t do #1.  Same goes for #2 since you can’t edit the master/index page.  As for #3, they REQUIRE the Analytics code to be in the <head> section of your page, so even though we can use the workaround of hosting it in the news section, it won’t allow it since it isn’t in the correct place. Solution Last I checked, I didn’t see the DNS record option for Webmaster Tools.  Maybe this was recently added, or maybe I don’t remember it since I was always able to use some other method to authorize it.  In this case though, this is the option that we need.  My registrar wasn’t in their list, but they provide detailed enough instructions for the ‘Other’ option: Simply create a TXT record with your domain hoster (mine is DynDns), fill in the tag information, and then click verify.  My entry was able to be resolved immediately, but since you are working with DNS, it may take longer.  If after 24 hours you still aren’t able to verify, you can use a site such as mxtoolbox.com, and in the searchbox type “txt: {domain-name-here}”, to see if your TXT record was entered successfully. It is pretty simple to setup the TXT entry in DynDns, but if you have questions/comments, feel free to post them. Conclusion With this simple workaround (not really a workaround, but feature since they offer it..), you are now able to see loads of information regarding your standings in the world of the Google Search Engine.  No critical issues?  Did I do something wrong?! As an aside, you can do the same thing with the Bing Webmaster Tools by adding a CNAME record to bing.verify.com…  Instructions can be found on the ‘Add Site’ popup when adding your site. If you don’t have your own domain, but continued, to read to this point – thank you!

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  • Managing Social Relationships for the Enterprise – Part 2

    - by Michael Snow
    12.00 Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-fareast-font-family:Calibri; mso-bidi-font-family:"Times New Roman";} Reggie Bradford, Senior Vice President, Oracle  On September 13, 2012, I sat down with Altimeter Analyst Jeremiah Owyang to talk about how enterprise businesses are approaching the management of both their social media strategies and internal structures. There’s no longer any question as to whether companies are adopting social full throttle. That’s exactly the way it should be, because it’s a top online behavior across all age groups. For your consumers, it’s an ingrained, normal form of communication. And beyond connecting with friends, social users are reaching out for information and service from brands. Jeremiah tells us 29% of Twitter followers follow a brand and 58% of Facebook users have “Liked” a brand. Even on the B2B side, people act on reviews and recommendations. Just as in the early 90’s we saw companies move from static to dynamic web sites, businesses of all sizes are moving from just establishing a social presence to determining effective and efficient ways to use it. I like to say we’re in the 2nd or 3rd inning of a 9-inning game. Corporate social started out as a Facebook page, it’s multiple channels servicing customers wherever they are. Social is also moving from merely moderating to analyzing so that the signal can be separated from the noise, so that impactful influencers can be separated from other users. Organizationally, social started with the marketers. Now we’re getting into social selling, commerce, service, HR, recruiting, and collaboration. That’s Oracle’s concept of enterprise social relationship management, a framework to extend social across the entire organization real-time in as holistic a way as possible. Social requires more corporate coordination than ever before. One of my favorite statistics is that the average corporation at enterprise has 178 social accounts, according to Altimeter. Not all of them active, not all of them necessary, but 178 of them. That kind of fragmentation creates risk, so the smarter companies will look for solutions (as opposed to tools) that can organize, scale and defragment, as well as quickly integrate other networks and technologies that will come along. Our conversation goes deep into the various corporate social structures we’re seeing, as well as the advantages and disadvantages of each. There are also a couple of great examples of how known brands used an integrated, holistic approach to achieve stated social goals. What’s especially exciting to me is the Oracle SRM framework for the enterprise provides companywide integration into one seamless system. This is not a dream. This is going to have substantial business impact in the next several years.

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  • My architecture has a problem with views that required information from different objects. How can I solve this?

    - by Oscar
    I am building an architecture like this: These are my SW layers ______________ | | | Views | |______________| ______________ | | |Business Logic| |______________| ______________ | | | Repository | |______________| My views are going to generate my HTML to be sent to the user Business logic is where all the business logics are Repository is a layer to access the DB My idea is that the repository uses entities (that are basically the representation of the tables, in order to perform DB queries. The layers communicate between themselves using Business Objects, that are objects that represent the real-world-object itself. They can contain business rules and methods. The views build/use DTOs, they are basically objects that have the information required to be shown on the screen. They expect also this kind of object on actions and, before calling the business logic, they create BO. First question: what is your overall feeling about this architecture? I've used similar architecture for some projects and I always got this problem: If my view has this list to show : Student1, age, course, Date Enrolled, Already paid? It has information from different BO. How do you think one should build the structure? These were the alternatives I could think of: The view layer could call the methods to get the student, then the course it studies, then the payment information. This would cause a lot of DB accesses and my view would have the knowledge about how to act to generate this information. This just seems wrong for me. I could have an "adapter object", that has the required information (a class that would have a properties Student, Course and Payment). But I would required one adapter object for each similar case, this may get very bad for big projects. I still don't like them. Would you have ideas? How would you change the architecture to avoid this kind of problems? @Rory: I read the CQRS and I don't think this suits my needs. As taken from a link references in your link Before describing the details of CQRS we need to understand the two main driving forces behind it: collaboration and staleness That means: many different actors using the same object (collaboration) and once data has been shown to a user, that same data may have been changed by another actor – it is stale (staleness). My problem is that I want to show to the user information from different BO, so I would need to receive them from the service layer. How can my service layer assemble and deliver this information? Edit to @AndrewM: Yes, you understood it correctly, the original idea was to have the view layer to build the BOs, but you have a very nice point about the creation of the BO inside the business layers. Assuming I follow your advice and move the creation logic inside the business layer, my business layer interface would contain the DTOs, for instance public void foo(MyDTO object) But as far as I understand, the DTO is tightly coupled to each view, so it would not be reusable by a second view. In order to use it, the second view would need to build a specific DTO from a specific view or I would have to duplicate the code in the business layer. Is this correct or am I missing something?

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  • Business School graduate joins Oracle

    - by jessica.ebbelaar(at)oracle.com
    My name is Mathias, I work as an Applications Inside Sales Rep for the French market, and I’d like to give you a brief snapshot of my experience at Oracle. First things first, how did you hear about Oracle? Where have you seen the sharp and recognizable red logo? Was it in Charles de Gaulle Airport when your eyes crossed the 20-metre banner with a picture of a strange big machine in the middle? Was it through reading the Forbes 10 top IT companies worldwide ranking? Or is it because IT is your thing and you cannot but know one of the “big four”? Meeting with a Grenoble Alumnus My story is a little different. My plan was to work in sales, in the IT industry. I had heard about Oracle, but my opinion at the time was that this kind of multinational company was way out of reach for a young graduate, even with high enthusiasm and great excitement to be (finally) on the job market. So, I was really surprised when I had an interesting conversation with a top alumnus of my business school. We were at the Grenoble Ecole de Management graduation ceremony (our graduation!), and before the party got really started, I got to chat with her. She told me of the great experience she was getting by living and working in Dublin. She had already figured it all out: “you work with another 100 young people from 10 different nationalities across Europe, you can be based in Dublin, but then once you work really hard you can move to Malaga Spain or other BUs around the world, you can work with different lines of business and learn about new “techy” and business oriented products, move to the field in your home country or elsewhere, etc.” What, what, what? Moving around Europe, trained by the best sales coaches in the world, acquiring strong IT knowledge and getting on board with one of fastest-growing and most watched companies in the world? Well, I was in. The next day (OK, 3 days after, the time to recover), I sent her my CV, and 3 months later I started as a Business Development Consultant at Oracle in Dublin, representing the latest cloud based CRM across the French market. That was 15 months ago. Since then, I moved line of business twice, I’m always learning new things and working with different and senior stakeholders; I have attended hundreds of hours of sales and product training (priceless when you come from a business background); I passed the Dublin Institute of Technology Sales Certification through different trainings given onsite within Oracle; I’ve led projects based around social media and I’ve gotten involved within various sales deals going on my market. Despite all of these great things, two will remain in my spirit: the multiculturalism that I experience every day in the office, and the American style of management - more direct and open than what you can find in “regular French companies”. Sales Progression Board In May 2012, I passed what we call a ‘Sales Progression Board’ to be promoted to an Inside Sales position. I am now in charge of generating revenue through the sale of Oracle applications on my specific territory. Always keeping in my mind my personal ambition: going to the field one day. Interested to join Oracle in the same role as Mathias? Visit http://campus.oracle.com.

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  • Merging Social Accounts: What We Learned This Weekend

    - by Mike Stiles
    Guest Post by Erika BrookesWe learned that it’s not always as easy as you think it’s going to be. While it’s widely accepted that merging multiple owned Facebook Pages that are duplicating communities and putting out the same type of content is a best practice, actually pulling it off without rattling fans is a trickier proposition. Facebook is nice and clear about how to merge Facebook Pages. Although content is not carried over, Likes from the pages you’re merging are. So you can imagine the surprise when such fans start seeing posts in their News Feed from a page they don’t believe they ever Liked. One community member accurately likened it to having your bank come under another bank’s brand name. The Facebook Page changes to the new brand, just like your debit card, emails, signs and other communication. This weekend we did our merge. The Facebook communities of Vitrue, Involver and Collective Intellect were pulled into one community, Oracle Social. Could we have handled it better? Oh yeah. Our intent was to make sure, to the fullest extent possible, that the fans of the Vitrue, Involver, and Collective Intellect brand pages were well-informed about the pending page merges in ADVANCE of the merge. While many were aware that Oracle acquired the three companies, many were not. We learned from fan feedback that we should have sent notifications MUCH earlier to make the brand Page merge crystal clear and to answer any questions. That was our bad, our responsibility and we apologize for Oracle Social showing up in your News Feed if you were not aware that it was a result of your fandom of Vitrue, Involver or Collective Intellect. It was our job to make you aware well in advance. Some felt they had never Liked the fan Pages of Vitrue, Involver or Collective Intellect, so they were understandably upset (some cultures may call it “fit to be tied”) when they found themselves fans of Oracle Social. One thing to consider is that since 2009, brands and developers have used and enjoyed free Involver tab apps like Twitter, RSS and YouTube (1.2 million of which are currently active), which included an opt-in Liking the Involver Page. Often, when Liking happens in a manner outside of the traditional clicking of a Like button on a brand Page, it’s easy to forget a Page was indeed Liked. Lastly, a few felt that their Like of the Page had been “bought.” It was not. No fans or Likes were separately purchased. Yes, the companies and the social properties of Vitrue, Involver and Collective Intellect were acquired by Oracle. Those brands are now being coordinated into the larger Oracle brand. In social media, that means those brands are being integrated into the Oracle Social community. So what now? We apologize and apply lessons learned. We learned that you not only have to communicate thoroughly and clearly, but you have to communicate well in advance of any actionable items that will affect fans. We’re more than willing to walk straight to the woodshed when we deserve it. Going forward, the social team here is dedicated to facilitating content, discussion and sharing around social for marketers, agencies, IT stakeholders and social staffs, including community managers. We anticipate Oracle Social being the premier gathering place for true social innovators as we move into social’s exciting next phase of development. Inevitably, some will still feel they are fans of the Page in error. While we hate to see you go, you may unlike the Page if it’s not relevant or useful to you. Let’s continue to contribute, participate, foster our desire to learn, and move forward together positively and constructively - both for current fans of the community and the many fans to come.

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  • Personal Financial Management – The need for resuscitation

    - by Salil Ravindran
    Until a year or so ago, PFM (Personal Financial Management) was the blue eyed boy of every channel banking head. In an age when bank account portability is still fiction, PFM was expected to incentivise customers to switch banks. It still is, in some emerging economies, but if the state of PFM in matured markets is anything to go by, it is in a state of coma and badly requires resuscitation. Studies conducted around the year show an alarming decline and stagnation in PFM usage in mature markets. A Sept 2012 report by Aite Group – Strategies for PFM Success shows that 72% of users hadn’t used PFM and worse, 58% of them were not kicked about using it. Of the rest who had used it, only half did on a bank site. While there are multiple reasons for this lack of adoption, some are glaringly obvious. While pretty graphs and pie charts are important to provide a visual representation of my income and expense, it is simply not enough to encourage me to return. Static representation of data without any insightful analysis does not help me. Budgeting and Cash Flow is important but when I have an operative account, a couple of savings accounts, a mortgage loan and a couple of credit cards help me with what my affordability is in specific contexts rather than telling me I just busted my budget. Help me with relative importance of each budget category so that I know it is fine to go over budget on books for my daughter as against going over budget on eating out. Budget over runs and spend analysis are post facto and I am informed of my sins only when I return to online banking. That too, only if I decide to come to the PFM area. Fundamentally, PFM should be a part of my banking engagement rather than an analysis tool. It should be contextual so that I can make insight based decisions. So what can be done to resuscitate PFM? Amalgamation with banking activities – In most cases, PFM tools are integrated into online banking pages and they are like chapter 37 of a long story. PFM needs to be a way of banking rather than a tool. Available balances should shift to Spendable Balances. Budget and goal related insights should be integrated with transaction sessions to drive pre-event financial decisions. Personal Financial Guidance - Banks need to think ground level and see if their PFM offering is really helping customers achieve self actualisation. Banks need to recognise that most customers out there are non-proficient about making the best value of their money. Customers return when they know that they are being guided rather than being just informed on their finance. Integrating contextual financial offers and financial planning into PFM is one way ahead. Yet another way is to help customers tag unwanted spending thereby encouraging sound savings habits. Mobile PFM – Most banks have left all those numbers on online banking. With access mostly having moved to devices and the success of apps, moving PFM on to devices will give it a much needed shot in the arm. This is not only about presenting the same wine in a new bottle but also about leveraging the power of the device in pushing real time notifications to make pre-purchase decisions. The pursuit should be to analyse spend, budgets and financial goals real time and push them pre-event on to the device. So next time, I should know that I have over run my eating out budget before walking into that burger joint and not after. Increase participation and collaboration – Peer group experiences and comments are valued above those offered by the bank. Integrating social media into PFM engagement will let customers share and solicit their financial management experiences with their peer group. Peer comparisons help benchmark one’s savings and spending habits with those of the peer group and increases stickiness. While mature markets have gone through this learning in some way over the last one year, banks in maturing digital banking economies increasingly seem to be falling into this trap. Best practices lie in profiling and segmenting customers, being where they are and contextually guiding them to identify and achieve their financial goals. Banks could look at the likes of Simple and Movenbank to draw inpiration from.

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  • Ubuntu 12.04 LXC nat prerouting not working

    - by petermolnar
    I have a running Debian Wheezy setup I copied exactly to an Ubuntu 12.04 ( elementary OS, used as desktop as well ) While the Debian setup runs flawlessly, the Ubuntu version dies on the prerouting to containers ( or so it seems ) In short: lxc works containers work and run connecting to container from host OK ( including mixed ports & services ) connecting to outside world from container is fine What does not work is connecting from another box to the host on a port that should be NATed to a container. The setups: /etc/rc.local CMD_BRCTL=/sbin/brctl CMD_IFCONFIG=/sbin/ifconfig CMD_IPTABLES=/sbin/iptables CMD_ROUTE=/sbin/route NETWORK_BRIDGE_DEVICE_NAT=lxc-bridge HOST_NETDEVICE=eth0 PRIVATE_GW_NAT=192.168.42.1 PRIVATE_NETMASK=255.255.255.0 PUBLIC_IP=192.168.13.100 ${CMD_BRCTL} addbr ${NETWORK_BRIDGE_DEVICE_NAT} ${CMD_BRCTL} setfd ${NETWORK_BRIDGE_DEVICE_NAT} 0 ${CMD_IFCONFIG} ${NETWORK_BRIDGE_DEVICE_NAT} ${PRIVATE_GW_NAT} netmask ${PRIVATE_NETMASK} promisc up Therefore lxc network is 192.168.42.0/24 and the host eth0 ip is 192.168.13.100; setup via network manager as static address. iptables: *mangle :PREROUTING ACCEPT [0:0] :INPUT ACCEPT [0:0] :FORWARD ACCEPT [0:0] :OUTPUT ACCEPT [0:0] :POSTROUTING ACCEPT [0:0] COMMIT *filter :FORWARD ACCEPT [0:0] :INPUT DROP [0:0] :OUTPUT ACCEPT [0:0] # Accept traffic from internal interfaces -A INPUT -i lo -j ACCEPT # accept traffic from lxc network -A INPUT -d 192.168.42.1 -s 192.168.42.0/24 -j ACCEPT # Accept internal traffic Make sure NEW incoming tcp connections are SYN # packets; otherwise we need to drop them: -A INPUT -p tcp ! --syn -m state --state NEW -j DROP # Packets with incoming fragments drop them. This attack result into Linux server panic such data loss. -A INPUT -f -j DROP # Incoming malformed XMAS packets drop them: -A INPUT -p tcp --tcp-flags ALL ALL -j DROP # Incoming malformed NULL packets: -A INPUT -p tcp --tcp-flags ALL NONE -j DROP # Accept traffic with the ACK flag set -A INPUT -p tcp -m tcp --tcp-flags ACK ACK -j ACCEPT # Allow incoming data that is part of a connection we established -A INPUT -m state --state ESTABLISHED -j ACCEPT # Allow data that is related to existing connections -A INPUT -m state --state RELATED -j ACCEPT # Accept responses to DNS queries -A INPUT -p udp -m udp --dport 1024:65535 --sport 53 -j ACCEPT # Accept responses to our pings -A INPUT -p icmp -m icmp --icmp-type echo-reply -j ACCEPT # Accept notifications of unreachable hosts -A INPUT -p icmp -m icmp --icmp-type destination-unreachable -j ACCEPT # Accept notifications to reduce sending speed -A INPUT -p icmp -m icmp --icmp-type source-quench -j ACCEPT # Accept notifications of lost packets -A INPUT -p icmp -m icmp --icmp-type time-exceeded -j ACCEPT # Accept notifications of protocol problems -A INPUT -p icmp -m icmp --icmp-type parameter-problem -j ACCEPT # Respond to pings, but limit -A INPUT -m icmp -p icmp --icmp-type echo-request -m state --state NEW -m limit --limit 6/s -j ACCEPT # Allow connections to SSH server -A INPUT -p tcp -m tcp --dport 22 -m state --state NEW -m limit --limit 12/s -j ACCEPT COMMIT *nat :OUTPUT ACCEPT [0:0] :PREROUTING ACCEPT [0:0] :POSTROUTING ACCEPT [0:0] -A PREROUTING -d 192.168.13.100 -p tcp -m tcp --dport 2221 -m state --state NEW -m limit --limit 12/s -j DNAT --to-destination 192.168.42.11:22 -A PREROUTING -d 192.168.13.100 -p tcp -m tcp --dport 80 -m state --state NEW -m limit --limit 512/s -j DNAT --to-destination 192.168.42.11:80 -A PREROUTING -d 192.168.13.100 -p tcp -m tcp --dport 443 -m state --state NEW -m limit --limit 512/s -j DNAT --to-destination 192.168.42.11:443 -A POSTROUTING -d 192.168.42.0/24 -o eth0 -j SNAT --to-source 192.168.13.100 -A POSTROUTING -o eth0 -j MASQUERADE COMMIT sysctl: net.ipv4.conf.all.forwarding = 1 net.ipv4.conf.all.mc_forwarding = 0 net.ipv4.conf.default.forwarding = 1 net.ipv4.conf.default.mc_forwarding = 0 net.ipv4.ip_forward = 1 I've set up full iptables log on the container; none of the packets addressed to 192.168.13.100, port 80 is reaching the container. I've even tried different kernels ( server kernel, raring lts kernel, etc ), modprobe everything iptables & nat related, nothing. Any ideas?

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  • Virtualized data centre&ndash;Part three: Architecture

    - by marc dekeyser
    Having the basics (like discussed in the previous articles) is all good and well, but how do we get started on this?! It can be quite daunting after all!   From my own point of view I can absolutely confirm your worries and concerns, but also tell you that it is not as hard as it seems! Deciding on what kind of motherboard to buy, processor and how much memory is an activity you will spend quite some time doing research on. And that is not even mentioning storage! All in all it comes down to setting you expectations and your budget. Probably adjusting your expectations according to your budget :). Processors As a rule of thumb you want VT-D (virtualization) technology built in to the processor allowing you to have 64 bit machines running on your host. Memory The more the better! If you are building a home lab don’t bother with ECC unless you are going to run machines that absolutely should be on all the time and your comfort depends on it! Motherboard Depends on what you are going to do with storage: If you are going the NAS way then the number of SATA port/RAID capabilities do not really matter. If you decide to have a single server with lots of dedicated storage it obviously matters how much SATA ports you will have, alternatively you could use a RAID controller (but these set you back a pretty penny if you want one. DELL 6i’s are usually available for a good bargain if you can find one!). Easiest is to get one with a built-in graphics card (on-board) as you are just adding more heat, power usage and possible points of failure. Networking Just like your choice of motherboard the networking side tends to depend on how you want to go. A single virtualization  host with local storage can usually get away with having a single network card, a cluster or server which uses iSCSI storage tends to have more than one teamed up :). Storage The dreaded beast from the dark! The horror which lives in the forest! The most difficult decision you are going to make in the building of your lab. Why you might ask? Simple my friend, having the right choice of storage can make or break your virtualization solution. The performance of you storage choice will have an important impact on the responsiveness of your virtual machines and the deployment of new machines. It also makes a run with your budget! If you decide to go the NAS route you will be dropping a lot more money than if you would be having just a bunch of disks sitting in a server and manually distributing the virtual machines over the disks. Platform I’m a Microsoftee so Hyper-V is a dead giveaway for me. If you are interested in using VMware I won’t stop you but the rest of my posts will be oriented on Server 2012 Hyper-V (aka 3.0)! What did I use? Before someone asks me this in the comments I’ll give you a quick run down of what I am using. - Intel 2.4 quad core processors (i something something) - 24 GB DDR3 Memory - Single disk in each server (might look at this as I move the servers to 2012) - Synology DS1812+ NAS - 3 network interfaces where possible - HP1800 procurve managed switch I decided to spring for the NAS as I will also be using it for backups and media storage (which is working out quite nicely with my Xbox 360 I must say). At the time of building my 2 boxes (over a year and a half ago) these set me back about 900 euros each so I can image you can build the same or better for a lower price. Next article will be diagramming what I want to achieve and starting a build on the Hyper V 3.0 cluster!

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  • Fast Data - Big Data's achilles heel

    - by thegreeneman
    At OOW 2013 in Mark Hurd and Thomas Kurian's keynote, they discussed Oracle's Fast Data software solution stack and discussed a number of customers deploying Oracle's Big Data / Fast Data solutions and in particular Oracle's NoSQL Database.  Since that time, there have been a large number of request seeking clarification on how the Fast Data software stack works together to deliver on the promise of real-time Big Data solutions.   Fast Data is a software solution stack that deals with one aspect of Big Data, high velocity.   The software in the Fast Data solution stack involves 3 key pieces and their integration:  Oracle Event Processing, Oracle Coherence, Oracle NoSQL Database.   All three of these technologies address a high throughput, low latency data management requirement.   Oracle Event Processing enables continuous query to filter the Big Data fire hose, enable intelligent chained events to real-time service invocation and augments the data stream to provide Big Data enrichment. Extended SQL syntax allows the definition of sliding windows of time to allow SQL statements to look for triggers on events like breach of weighted moving average on a real-time data stream.    Oracle Coherence is a distributed, grid caching solution which is used to provide very low latency access to cached data when the data is too big to fit into a single process, so it is spread around in a grid architecture to provide memory latency speed access.  It also has some special capabilities to deploy remote behavioral execution for "near data" processing.   The Oracle NoSQL Database is designed to ingest simple key-value data at a controlled throughput rate while providing data redundancy in a cluster to facilitate highly concurrent low latency reads.  For example, when large sensor networks are generating data that need to be captured while analysts are simultaneously extracting the data using range based queries for upstream analytics.  Another example might be storing cookies from user web sessions for ultra low latency user profile management, also leveraging that data using holistic MapReduce operations with your Hadoop cluster to do segmented site analysis.  Understand how NoSQL plays a critical role in Big Data capture and enrichment while simultaneously providing a low latency and scalable data management infrastructure thru clustered, always on, parallel processing in a shared nothing architecture. Learn how easily a NoSQL cluster can be deployed to provide essential services in industry specific Fast Data solutions. See these technologies work together in a demonstration highlighting the salient features of these Fast Data enabling technologies in a location based personalization service. The question then becomes how do these things work together to deliver an end to end Fast Data solution.  The answer is that while different applications will exhibit unique requirements that may drive the need for one or the other of these technologies, often when it comes to Big Data you may need to use them together.   You may have the need for the memory latencies of the Coherence cache, but just have too much data to cache, so you use a combination of Coherence and Oracle NoSQL to handle extreme speed cache overflow and retrieval.   Here is a great reference to how these two technologies are integrated and work together.  Coherence & Oracle NoSQL Database.   On the stream processing side, it is similar as with the Coherence case.  As your sliding windows get larger, holding all the data in the stream can become difficult and out of band data may need to be offloaded into persistent storage.  OEP needs an extreme speed database like Oracle NoSQL Database to help it continue to perform for the real time loop while dealing with persistent spill in the data stream.  Here is a great resource to learn more about how OEP and Oracle NoSQL Database are integrated and work together.  OEP & Oracle NoSQL Database.

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  • Need help partitioning when reinstalling Ubuntu 14.04

    - by Chris M.
    I upgraded to 14.04 about a month ago on my HP Mini netbook (about 16 GB hard disk). A few days ago the system crashed (I don't know why but I was using internet at the time). When I restarted the computer, Ubuntu would not load. Instead, I got a message from the BIOS saying Reboot and Select proper Boot device or Insert Boot Media in selected Boot device and press a key I took this to mean that I needed to reinstall 14.04. When I try to reinstall Ubuntu from the USB stick, I choose "Erase disk and install Ubuntu" but then I get a message: Some of the partitions you created are too small. Please make the following partitions at least this large: / 3.3 GB If you do not go back to the partitioner and increase the size of these partitions, the installation may fail. At first I hit Continue to see if it would install anyway, and it gave the message: The attempt to mount a file system with type ext4 in SCSI1 (0,0,0), partition # 1 (sda) at / failed. You may resume partitioning from the partitioning menu. The second time I hit Go Back, and it took me to the following partitioning table: Device Type Mount Point Format Size Used System /dev/sda /dev/sda1 ext4 (checked) 3228 MB Unknown /dev/sda5 swap (not checked) 1063 MB Unknown + - Change New Partition Table... Revert Device for boot loader installation: /dev/sda ATA JM Loader 001 (4.3 GB) At this point I'm not sure what to do. I've never partitioned my hard drive before and I don't want to screw things up. (I'm not particularly tech savvy.) Can you instruct me what I should do. (P.S. I'm afraid the table might not appear as I typed it in.) Results from fdisk: ubuntu@ubuntu:~$ sudo fdisk -l Disk /dev/sda: 4294 MB, 4294967296 bytes 255 heads, 63 sectors/track, 522 cylinders, total 8388608 sectors Units = sectors of 1 * 512 = 512 bytes Sector size (logical/physical): 512 bytes / 512 bytes I/O size (minimum/optimal): 512 bytes / 512 bytes Disk identifier: 0x00000000 Disk /dev/sda doesn't contain a valid partition table Disk /dev/sdb: 7860 MB, 7860125696 bytes 155 heads, 31 sectors/track, 3194 cylinders, total 15351808 sectors Units = sectors of 1 * 512 = 512 bytes Sector size (logical/physical): 512 bytes / 512 bytes I/O size (minimum/optimal): 512 bytes / 512 bytes Disk identifier: 0x0009a565 Device Boot Start End Blocks Id System /dev/sdb1 * 2768 15351807 7674520 b W95 FAT32 ubuntu@ubuntu:~$ Here is what it displays when I open the Disks utility (I tried the screenshot terminal command you suggested but it didn't seem to do anything): 4.3 GB Hard Disk /dev/sda Model: JM Loader 001 (01000001) Size: 4.3 GB (4,294,967,296 bytes) Serial Number: 01234123412341234 Assessment: SMART is not supported Volumes Size: 4.3 GB (4,294,967,296 bytes) Device: /dev/sda Contents: Unknown (There is a button in the utility that when you click it gives the following options: Format... Create Disk Image... Restore Disk Image... Benchmark but SMART Data & Self-Tests... is dimmed out) When I hit F9 Change Boot Device Order, it shows the hard drive as: SATA:PM-JM Loader 001 When I hit F10 to get me into the BIOS Setup Utility, under Diagnostic it shows: Primary Hard Disk Self Test Not Support NetworkManager Tool State: disconnected Device: eth0 Type: Wired Driver: atl1c State: unavailable Default: no HW Address: 00:26:55:B0:7F:0C Capabilities: Carrier Detect: yes Wired Properties Carrier: off When I run command lshw -C network, I get: WARNING: you should run this program as super-user. *-network description: Network controller product: BCM4312 802.11b/g LP-PHY vendor: Broadcom Corporation physical id: 0 bus info: pci@0000:01:00.0 version: 01 width: 64 bits clock: 33MHz capabilities: bus_master cap_list configuration: driver=b43-pci-bridge latency=0 resources: irq:16 memory:feafc000-feafffff *-network description: Ethernet interface product: AR8132 Fast Ethernet vendor: Qualcomm Atheros physical id: 0 bus info: pci@0000:02:00.0 logical name: eth0 version: c0 serial: 00:26:55:b0:7f:0c capacity: 100Mbit/s width: 64 bits clock: 33MHz capabilities: bus_master cap_list ethernet physical tp 10bt 10bt-fd 100bt 100bt-fd autonegotiation configuration: autonegotiation=on broadcast=yes driver=atl1c driverversion=1.0.1.1-NAPI latency=0 link=no multicast=yes port=twisted pair resources: irq:43 memory:febc0000-febfffff ioport:ec80(size=128) WARNING: output may be incomplete or inaccurate, you should run this program as super-user.

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  • Stale statistics on a newly created temporary table in a stored procedure can lead to poor performance

    - by sqlworkshops
    When you create a temporary table you expect a new table with no past history (statistics based on past existence), this is not true if you have less than 6 updates to the temporary table. This might lead to poor performance of queries which are sensitive to the content of temporary tables.I was optimizing SQL Server Performance at one of my customers who provides search functionality on their website. They use stored procedure with temporary table for the search. The performance of the search depended on who searched what in the past, option (recompile) by itself had no effect. Sometimes a simple search led to timeout because of non-optimal plan usage due to this behavior. This is not a plan caching issue rather temporary table statistics caching issue, which was part of the temporary object caching feature that was introduced in SQL Server 2005 and is also present in SQL Server 2008 and SQL Server 2012. In this customer case we implemented a workaround to avoid this issue (see below for example for workarounds).When temporary tables are cached, the statistics are not newly created rather cached from the past and updated based on automatic update statistics threshold. Caching temporary tables/objects is good for performance, but caching stale statistics from the past is not optimal.We can work around this issue by disabling temporary table caching by explicitly executing a DDL statement on the temporary table. One possibility is to execute an alter table statement, but this can lead to duplicate constraint name error on concurrent stored procedure execution. The other way to work around this is to create an index.I think there might be many customers in such a situation without knowing that stale statistics are being cached along with temporary table leading to poor performance.Ideal solution is to have more aggressive statistics update when the temporary table has less number of rows when temporary table caching is used. I will open a connect item to report this issue.Meanwhile you can mitigate the issue by creating an index on the temporary table. You can monitor active temporary tables using Windows Server Performance Monitor counter: SQL Server: General Statistics->Active Temp Tables. The script to understand the issue and the workaround is listed below:set nocount onset statistics time offset statistics io offdrop table tab7gocreate table tab7 (c1 int primary key clustered, c2 int, c3 char(200))gocreate index test on tab7(c2, c1, c3)gobegin trandeclare @i intset @i = 1while @i <= 50000begininsert into tab7 values (@i, 1, ‘a’)set @i = @i + 1endcommit trangoinsert into tab7 values (50001, 1, ‘a’)gocheckpointgodrop proc test_slowgocreate proc test_slow @i intasbegindeclare @j intcreate table #temp1 (c1 int primary key)insert into #temp1 (c1) select @iselect @j = t7.c1 from tab7 t7 inner join #temp1 t on (t7.c2 = t.c1)endgodbcc dropcleanbuffersset statistics time onset statistics io ongo–high reads as expected for parameter ’1'exec test_slow 1godbcc dropcleanbuffersgo–high reads that are not expected for parameter ’2'exec test_slow 2godrop proc test_with_recompilegocreate proc test_with_recompile @i intasbegindeclare @j intcreate table #temp1 (c1 int primary key)insert into #temp1 (c1) select @iselect @j = t7.c1 from tab7 t7 inner join #temp1 t on (t7.c2 = t.c1)option (recompile)endgodbcc dropcleanbuffersset statistics time onset statistics io ongo–high reads as expected for parameter ’1'exec test_with_recompile 1godbcc dropcleanbuffersgo–high reads that are not expected for parameter ’2'–low reads on 3rd execution as expected for parameter ’2'exec test_with_recompile 2godrop proc test_with_alter_table_recompilegocreate proc test_with_alter_table_recompile @i intasbegindeclare @j intcreate table #temp1 (c1 int primary key)–to avoid caching of temporary tables one can create a constraint–but this might lead to duplicate constraint name error on concurrent usagealter table #temp1 add constraint test123 unique(c1)insert into #temp1 (c1) select @iselect @j = t7.c1 from tab7 t7 inner join #temp1 t on (t7.c2 = t.c1)option (recompile)endgodbcc dropcleanbuffersset statistics time onset statistics io ongo–high reads as expected for parameter ’1'exec test_with_alter_table_recompile 1godbcc dropcleanbuffersgo–low reads as expected for parameter ’2'exec test_with_alter_table_recompile 2godrop proc test_with_index_recompilegocreate proc test_with_index_recompile @i intasbegindeclare @j intcreate table #temp1 (c1 int primary key)–to avoid caching of temporary tables one can create an indexcreate index test on #temp1(c1)insert into #temp1 (c1) select @iselect @j = t7.c1 from tab7 t7 inner join #temp1 t on (t7.c2 = t.c1)option (recompile)endgoset statistics time onset statistics io ondbcc dropcleanbuffersgo–high reads as expected for parameter ’1'exec test_with_index_recompile 1godbcc dropcleanbuffersgo–low reads as expected for parameter ’2'exec test_with_index_recompile 2go

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  • Graphics trouble after resuming from hibernate or suspend

    - by Voyagerfan5761
    I have a Dell Inspiron 2650 (with NVidia graphics, using nouveau drivers) that I'm using to try out Ubuntu. It's all great, except that Hibernate and Suspend aren't usable. Yes, I know that questions about power-save issues are rampant in the Linux support universe, but it seems that every time I find a solution it's for a very specific hardware combination and doesn't apply to me. So anyway, here goes. When I resume from either power-saving mode, I'll get graphics problems anywhere on the range from a few scattered random-colored pixels that won't change; all the way to full-screen patterns that don't change as I move the mouse, hit keys on the keyboard, or even bring up the shutdown dialog using the power button. Those full-screen issues (which may involve stripes with random pixels, partial black screen, or both) always end in me forcing the machine to shut down by holding the power button. I haven't done much testing yet to determine what severity level is most commonly associated with each mode, but I do avoid using either power-save option because of these issues. I'll add info on my hardware as I can gather it (no home internet connection, and this laptop is tethered to my desk by a dead battery and casing degradation). Please feel free to request something specific in the question comments. Hardware Info See this hardinfo report for my system's hardware configuration. (No, my username is not "myuser"; I sanitized hardinfo's output before publishing it.) Screenshots These screenshots are from a relatively mild occurrence, which happened after the second hibernation I took that session. The first one worked great, though I used the wireless card and Firefox heavily between the two hibernation attempts. Take a look at what happened when I opened my home directory in Nautilus and scrolled it: See below for the situations I've tested so far. The real trouble comes when the machine resumes to an unusable state; in such cases I can't even unlock the screen or properly reboot, much less take a screenshot. I have a hunch that putting a CD in the drive will cause such major failures, and I will try that at some point; see related question. Situations Tested Maverick (10.10) Suspend Seems to suspend nicely with nothing running Seems to suspend nicely with flash drive plugged in On resume from suspend with no flash drive, Terminal and gedit running: Funky graphics on top of log output, then blank screen with pixelated cursor; no response to power button (normally will shutdown 60 seconds later) Hibernate Seems to hibernate nicely with nothing running Seems to hibernate nicely with a few apps (Terminal, Mouse preferences) running Seems to not hibernate when flash drive plugged in Seems to not hibernate when System Monitor is running Have encountered failed hibernation (after several hours and one successful hibernate/thaw cycle) with no external media connected and no programs running except normal background stuff Natty LiveCD (11.04_2010-12-22) When I tested it, Natty wouldn't stay logged in. It played part of the login sound and then [ OK ] appeared in the top right corner (white-on-black terminal text) for a few seconds. Then it kicked me back to the Unlock screen. It did that four times before I gave up and just tested suspend from the Unlock screen. Suspend Resumed to vertical gray and black lines 2px (?) wide, then shifted to vertical "jail bars" of black over a black screen with above-described random pixels and mouse pointer. No apparent response to input from mouse (clicking randomly). Keyboard and touchpad unrecognized.

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  • Social Search: Looking for Love

    - by Mike Stiles
    For marketers and enterprise executives who have placed a higher priority on and allocated bigger budgets to search over social, it might be time to notice yet another shift that’s well underway. Social is search. Search marketing was always more of an internal slam-dunk than other digital initiatives. Even a C-suite that understood little about the new technology world knew it’s a good thing when people are able to find you. Google was the new Yellow Pages. Only with Google, you could get your listing first without naming yourself “AAAA Plumbing.” There were wizards out there who could give your business prominence in front of people who were specifically looking for what you offered. Other search giants like Bing also came along to offer such ideal matchmaking possibilities. But what if the consumer isn’t using a search engine to find what they’re looking for? And what if the search engines started altering their algorithms so that search placement manipulation was more difficult? Both of those things have started to happen. Experian Hitwise’s numbers show that visits to the major search engines in the UK dropped 100 million through August. Search engines are far from dead, or even challenged. But more and more, the public is discovering the sites and brands they need through advice they get via social, not search. You’ll find the worlds of social and search increasingly co-mingling as well. Search behemoths Google and Bing are including Facebook and Google+ into their engines. Meanwhile, Facebook and Twitter have done some integration of global web search into their platforms. So what makes social such a worthwhile search entity for brands? First and foremost, the consumer has demonstrated a behavior of acting on recommendations from social connections. A cry in the wilderness like, “Anybody know any good catering companies?” will usually yield a link (and an endorsement) from a friend such as “Yeah, check out Just-Cheese-Balls Catering.” There’s no such human-driven force/influence behind the big search engines. Facebook’s Mark Zuckerberg and others call it “Friend Mining.” It is, in essence, searching for answers from friends’ experiences as opposed to faceless code. And Facebook has all of those friends’ experiences already stored as data. eMarketer says search in an $18 billion business, and investors are really into it. So no shock Facebook’s ready to leverage their social graph into relevant search. What do you do about all this as a brand? For one thing, it’s going to lead to some interesting paid marketing opportunities around the corner, including Sponsored Stories bought against certain queries, inserting deals into search results, capitalizing on social search results on mobile, etc. Apart from that, it might be time to stop mentally separating social and search in your strategic planning and budgeting. Courting your fans on social will cumulatively add up to more valuable, personally endorsed recommendations for your company when a consumer conducts a search on social. Fail to foster those relationships, fail to engage, fail to provide knock-em-dead customer service, fail to wow them with your actual products and services…and you’ll wind up with the visibility you deserve in social search results.

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