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  • SEO Consulting For Big Brand Companies - 16 Guidelines For SEO Consultants to Beat the Competition

    SEO consulting for a big brand website with tens of thousands of pages needs proven strategies that must be tailored to the specific needs of every web site. An SEO consultant, when selecting between different SEO services, must create an aggressive search engine marketing (SEM) campaign with a meticulous SEO strategy that takes all search engine optimization problems into consideration.

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  • Social Networks & the Cloud

    - by kellsey.ruppel
    It’s no secret that millions of people are connected to the Internet. And it also probably doesn’t come as a surprise that a lot of those people are connected on social networking sites.  Social networks have become an excellent platform for sharing and communication that reflects real world relationships and they play a major part in the everyday lives of many people. Facebook, Twitter, Pinterest, LinkedIn, Google+ and hundreds of others have transformed the way we interact and communicate with one another. Social networks are becoming more than just an online gathering of friends. They are becoming a destination for ideation, e-commerce, and marketing. But it doesn’t just stop there. Some organizations are utilizing social networks internally, integrated with their business applications and processes and the possibility of social media and cloud integration is compelling. Forrester alone estimates enterprise cloud computing to grow to over $240 billion by 2020. It’s hard to find any current IT project today that is NOT considering cloud-based deployments. Security and quality of service concerns are no longer at the forefront; rather, it’s about focusing on the right mix of capabilities for the business. Cloud vs. On-Premise? Policies & governance models? Social in the cloud? Cloud’s increasing sophistication, security in applications, mobility, transaction processing and social capabilities make it an attractive way to manage information. And Oracle offers all of this through the Oracle Cloud and Oracle Social Network. Oracle Social Network is a secure private network that provides a broad range of social tools designed to capture and preserve information flowing between people, enterprise applications, and business processes. By connecting you with your most critical applications, Oracle Social Network provides contextual, real-time communication within and across enterprises. With Oracle Social Network, you and your teams have the tools you need to collaborate quickly and efficiently, while leveraging the organization’s collective expertise to make informed decisions and drive business forward. Oracle Social Network is available as part of a portfolio of application and platform services within the Oracle Cloud. Oracle Cloud offers self-service business applications delivered on an integrated development and deployment platform with tools to rapidly extend and create new services. Oracle Social Network is pre-integrated with the Fusion CRM Cloud Service and the Fusion HCM Cloud Service within the Oracle Cloud. Learn more how you can use Oracle Social Network to revolutionize how you create, understand, and achieve true value through enterprise social networking. And be sure to check out the follow sessions here at Oracle OpenWorld, where can learn more about Oracle Cloud and Oracle Social Network. Tuesday, Oct 2 – Oracle WebCenter’s Cloud Strategy: From Social and Platform Services to Mashups, 1:15pm - 2:15pm, Moscone West – 3001  Wednesday, Oct 3 – Oracle Social Network: Your Strategy for Socially Enabled Oracle Fusion Applications, 11:45am - 12:45pm, Moscone West – 3002/3004

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  • Top 3 Online Business Needs Where SEO Company Can Help

    As an entrepreneur you must have realized that online web promotion has become a necessity for every online business. Hence whether you want your website to perform better as an associate marketing platform or you want to generate some extra revenue from an online source, SEO experts can help you to reduce your online marketing expense and promote your website with the best promotional strategy that suits your business and target.

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  • Unconventional Methods of Link Building

    You can find hundreds of link building methods online. Not all methods are suitable for everyone. Whereas the basics of link building are same every time, you can choose entirely different strategy to get the job done. Search engine optimization is a serious matter and you have to check every corner to find the hidden treasure in the form of a top page rank. Here are a few unconventional methods that you can use.

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  • What is the best shopping cart or implementation for unlimited users posting unlimited products? [closed]

    - by Matt
    I've been working with x-cart much lately, and I was thinking about using it for a much larger site, but I don't know if it can handle what I'm looking for. I need a platform or strategy that can allow for as many users as possible where each can post multiple products (hopeful up to a hundred, but that's less important), but in their own private catalogs. So what am I looking for? With x-cart, I'm used to customizing it with jquery, smarty, and php, so I can handle that much.

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  • Master Data Management for Product Data

    In this AppsCast, Hardeep Gulati, VP PLM and PIM Product Strategy discusses the benefits companies are getting from Product MDM, more details about Oracle Product Hub solution and the progress, and where we are going from here.

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  • Getting More Website Traffic From Google - How to Know Which Keywords Will Make You a Profit

    When it comes to making a profit with Google AdWords everyone knows that you need to make sure you are using the right keywords to make it happen. But the problem is that unless you have a proven strategy for finding the right keywords you are going to end up losing a lot of money and pick the wrong search terms. In this article I want to show you exactly how to find the right search terms so you can maximize your profits.

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  • The Latest Developments with Oracle's Report Tool, XML Publisher

    Rich Colton, Application Integration Manager for Washington Group International (WGI) and Tim Dexter, XML Publisher Group Product Manager speak with Cliff about the Enterprise release of XML Publisher, the new extraction engine that allows developers to create reports that access multiple databases and datasources and WGI's XML strategy and benefits with for their business applications.

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  • NSTIC Next Steps

    - by Paul Laurent
    Normal 0 Today and tomorrow, we'll see our next steps in the National Strategy for Trusted Identities in Cyberspace (NSTIC) governance roadmap as NIST hosts the NSTIC Privacy Workshop at the MIT Media Lab in Cambridge, MA.  I’m here live but the proceedings are already underway and you can tune in remotely to the webcast here. Questions can also be lobbed in via the Tweetosphere at #NSTIC.

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  • Significance of SEO Submissions

    Search Engine Optimization is an important strategy for making the web occurrence and existence of your company cost effective and fruitful for you. To elevate the interest of your target audience in your website, to pull them towards your online identity and making them browse through your products and services is a very important step in making your business successful in all fields. This multi-faceted multi-beneficial task can bear the sweet fruit of success when it is applied in the best way.

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  • The Science of Creating a Money Making Keyword List

    Creating a money making keyword list is the foundation of your website marketing strategy. If your keyword list contains the right words or phrases then you will see plenty of traffic finding your site. If the keywords are not specific enough or are too general then your traffic will suffer and those that do happen to find your site may just look around a second or two and then move on.

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  • Google and Semantic Search Engine Optimization (SEO)

    Semantic Search Engine Optimization is a new frontier for SEO experts who want to stay ahead of the Google curve in securing additional search engine rankings for their target search terms. 'Semantic SEO' is currently quite misunderstood in the SEO community. Once understood, the proper application of a Semantic SEO strategy for your web site (and for your clients) can pay big dividends in improving your on-page copy, page headings, anchor text and internal linking, and deliver increased site traffic for search engine queries containing alternate word meanings.

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  • Powerful Lessons in Data from the Presidential Election

    - by Christina McKeon
    Now that we’ve had a few days to recover from the U.S. presidential election, it’s a good time to take a step back from politics and look for the customer experience lessons that we can take away. The most powerful lesson is that when you know more about your base, you will have an advantage over your competition. That advantage will translate into you winning and your competition losing. Michael Scherer of TIME was given access to Obama’s data analysts two days before the election. His account is documented in Inside the Secret World of the Data Crunchers Who Helped Obama Win. What we learned from Scherer’s inside view is how well Obama’s team did in getting the right data, analyzing it, and acting on it. This data team recognized how critical it was to break down data silos within the campaign. As Scherer noted, they created “a single system that merged information from pollsters, fundraisers, field workers, consumer databases, and social-media and mobile contacts with the main Democratic voter files in the swing states.” The Obama analysis was so meticulous that they knew which celebrity and which type of celebrity event would help them maximize campaign contributions. With a single system, their data models became more precise. They determined which messages were more successful with specific demographic groups and that who made the calls mattered. Data analysis also led to many other changes in Obama’s campaign including a new ad buying strategy, using social media and applications to tap into supporters’ friends, and using new social news sites. While we did not have that same inside view into Romney’s campaign, much of the post-mortem coverage indicates that Romney’s team did not have the right analysis. As Peter Hamby of CNN wrote in Analysis: Why Romney Lost, “Romney officials had modeled an electorate that looked something like a mix of 2004 and 2008….” That historical data did not account for the changing demographics in the U.S. Does your organization approach data like the Obama or Romney team? Do you really know your base? How well can you predict what is going to happen in your business? If you haven’t already put together a strategy and plan to know more, this week’s civics lesson is a powerful reason to do it sooner rather than later. Your competitors are probably thinking the same thing that you are!

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  • The Science of Creating a Money Making Keyword List

    Creating a money making keyword list is the foundation of your website marketing strategy. If your keyword list contains the right words or phrases then you will see plenty of traffic finding your site. If the keywords are not specific enough or are too general then your traffic will suffer and those that do happen to find your site may just look around a second or two and then move on.

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  • Oracle Applications Empower the Green Enterprise

    Eco-Efficiency, Eco-Innovation, Eco-Transparency -- what does it all mean? Learn about the growing interest and need for green, sustainability solutions and how Oracle can help you gain an Eco-Advantage in this conversation with Rich Kroes, Director Oracle Product Strategy.

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  • How do I transition from physics and math to programming?

    - by inovaovao
    I'm a physics PhD with little actual programming experience. I've always liked programming and played around with BASIC, Pascal as a teen, but the extent of my experience writing complex programs comes from an introductory course in computer science. Now I've decided that I'm more interested in programming than in physics and started to learn Java. Coming from a physics or math-heavy background, what would be the best strategy to maximize my value in the field?

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  • Online Marketing - 4 Tips For Creating a Search-Friendly Website

    Surprisingly enough, creating a search engine friendly website is actually easier than creating a site that is not search friendly. You'll probably find it to be a mostly common sense based approach. And while the site itself is a major part of the overall SEO strategy to achieving quality traffic levels, there's a bit more to it.

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  • How to Use Article Submissions For SEO and Free Traffic

    Are you looking for a strategy to pump your web site or business? If that is the case read on to learn a website promotion system that costs almost zip to implement. Article writing gives you a superb methodology of augmenting the PR (page rank) of your internet site. The sole cost to you is some time to pen short, educational articles that have worth to others.

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  • How Social Media Marketing and SEO Are Inter-Linked

    Today successful marketer is the one who leverages advantages from both SEO as well as Social Media Marketing (SMM). Social Media (SM) flourishes where people are, and marketers propel there only. Earlier SMM used to be a standalone strategy but with time it was realized that if it is united with marketing efforts it could generate even better results rather than working in isolation.

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  • SEO Package Deals Make a Change From Flushing the Toilet on Your Business

    SEO package deals could save your business from being flushed away - almost literally. Rather than using SEO package deals, does your online marketing go a little like this: save up enough money to pay for an article service to create a whole batch of custom SEO articles, submitting them all across the web, then do nothing for weeks while you save up for the next assault? If so, then your article marketing strategy is what I tend to refer to as lavatorial.

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