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• Are workflows good for web service business logic?

  - by JL

  I have a series of complex web services that are getting used in my SOA application. I am generally happy with the overall design of the application, but as the complexity grows, I was wondering if Windows Workflow might be the way to go. My motivations for this are that you can get a graphic representation of the applications functionality, so it would be easier to maintain the code by its business function, rather than what I have now ( a standard 3 tier class library structure). My concerns are: I would be inducing an abstraction in my code, and I don't want to spend time having to deal with possible WF quirks or bugs. I've never worked with WF, is it a solid technology? I don't want to hit any WF limitations that prevent me from developing my solution. Is a WF even the right solution for the task? Simply put I am considering writing my next web service in this app to call a WF, and in this work flow manage the tasks the web service needs to carry out. I think it will be much neater and easier to maintain than a regular c# class library (maintainable by namespaces, classes ). Do you think this is the right thing to do? I'm hoping for positive feedback on WF (.net 4), but brutal honestly at the end of the day would help more. Thanks

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• Which one gives you more advantages: Microsoft or SUN/Oracle certification?

  - by edwin.nathaniel

  Which one gives you more advantages: Microsoft or SUN/Oracle certification? If you don't mind, please relate your answer to your career (dev, sys-admin, dba), industry (finance, general consulting, business apps, software house), and location (where you live, does it influence your decision?) as well. One reason I asked this because I heard that having MCP (in C#, MCSAD or whatever the cert is called these days) could give you extra point from the employer perspective if they're a Microsoft Partner. I don't quite understand why and am also wondering if SUN/Oracle certificate holder have similar edge/benefit. I'm also interested to know if Certification plays role where you live. For example: certification could be a big negative sign in Silicon Valley, but might be helpful if you're in other US/Canada cities or outside USA/Canada. If you are an independent software consultant, do these certification helps you win bids? I totally understand that this question might be subjective and could be "closed". But it doesn't hurt to ask I suppose. I also understand that there are people who dislike/disagree (or have negative perspective on technology certification). While there are people who have the opinion that "these are not the kind of employers you would want to work with", I respect you guys, but sometime a pure software product company might not exist in certain cities in the world. And if certification can help one's career somewhere else, I guess that means more opportunities right? I've had experienced in both platforms: (short) .NET and (not too long) Java (minus Oracle DB stuff), but I think it's about time I have to pick one of them and be good at. Where I live right now might also dictates my career albeit insignificant. Anyhow, this last paragraph is just tiny blurb. Thanks!

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• Fusion Concepts: Fusion Database Schemas

  - by Vik Kumar

  You often read about FUSION and FUSION_RUNTIME users while dealing with Fusion Applications. There is one more called FUSION_DYNAMIC. Here are some details on the difference between these three and the purpose of each type of schema. FUSION: It can be considered as an Administrator of the Fusion Applications with all the corresponding rights and powers such as owning tables and objects, providing grants to FUSION_RUNTIME.  It is used for patching and has grants to many internal DBMS functions. FUSION_RUNTIME: Used to run the Applications.  Contains no DB objects. FUSION_DYNAMIC: This schema owns the objects that are created dynamically through ADM_DDL. ADM_DDL is a package that acts as a wrapper around the DDL statement. ADM_DDL support operations like truncate table, create index etc. As the above statements indicate that FUSION owns the tables and objects including FND tables so using FUSION to run applications is insecure. It would be possible to modify security policies and other key information in the base tables (like FND) to break the Fusion Applications security via SQL injection etc. Other possibilities would be to write a logon DB trigger and steal credentials etc. Thus, to make Fusion Applications secure FUSION_RUNTIME is granted privileges to execute DMLs only on APPS tables. Another benefit of having separate users is achieving Separation of Duties (SODs) at schema level which is required by auditors. Below are the roles and privileges assigned to FUSION, FUSION_RUNTIME and FUSION_DYNAMIC schema: FUSION It has the following privileges: Create SESSION Do all types of DDL owned by FUSION. Additionally, some specific priveleges on other schemas is also granted to FUSION. EXECUTE ON various EDN_PUBLISH_EVENT It has the following roles: CTXAPP for managing Oracle Text Objects AQ_SER_ROLE and AQ_ADMINISTRATOR_ROLE for managing Advanced Queues (AQ) FUSION_RUNTIME It has the following privileges: CREATE SESSION CHANGE NOTIFICATION EXECUTE ON various EDN_PUBLISH_EVENT It has the following roles: FUSION_APPS_READ_WRITE for performing DML (Select, Insert, Delete) on Fusion Apps tables FUSION_APPS_EXECUTE for performing execute on objects such as procedures, functions, packages etc. AQ_SER_ROLE and AQ_ADMINISTRATOR_ROLE for managing Advanced Queues (AQ) FUSION_DYNAMIC It has following privileges: CREATE SESSION, PROCEDURE, TABLE, SEQUENCE, SYNONYM, VIEW UNLIMITED TABLESPACE ANALYZE ANY CREATE MINING MODEL EXECUTE on specific procedure, function or package and SELECT on specific tables. This depends on the objects identified by product teams that ADM_DDL needs to have access  in order to perform dynamic DDL statements. There is one more role FUSION_APPS_READ_ONLY which is not attached to any user and has only SELECT privilege on all the Fusion objects. FUSION_RUNTIME does not have any synonyms defined to access objects owned by FUSION schema. A logon trigger is defined in FUSION_RUNTIME which sets the current schema to FUSION and eliminates the need of any synonyms.   What it means for developers? Fusion Application developers should be using FUSION_RUNTIME for testing and running Fusion Applications UI, BC and to connect to any SQL front end like SQL *PLUS, SQL Loader etc. For testing ADFbc using AM tester while using FUSION_RUNTIME you may hit the following error: oracle.jbo.JboException: JBO-29000: Unexpected exception caught: java.sql.SQLException, msg=invalid name pattern: FUSION.FND_TABLE_OF_VARCHAR2_255 The fix is to add the below JVM parameter in the Run/Debug client property in the Model project properties -Doracle.jdbc.createDescriptorUseCurrentSchemaForSchemaName=true More details are discussed in this forum thread for it.

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• Keepin’ It Simple with StorageTek SL150

  - by Kristin Rose

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Are your customers archive and data protection environments getting out of hand?  Are they looking for a little simplicity in their lives? How about some scalability? Or are they looking for a way to save on capital and operational expenses? If you answered yes to any of these, then  Oracle's new StorageTek SL150 Modular Tape Library is the product for you. It beats the competition in terms of simplicity, scalability and savings, and provides some seriously wallet friendly revenue opportunities for you. If the long-term service annuities on the SL150 aren’t convincing enough, then the resale margins, rebates and follow-on revenue from modular upgrades will be!  The SL150 simplifies StorageTek’s tape portfolio by replacing three products with one scalable solution that  provides an entry point for repeat business within accounts. The SL150 expands your potential storage customer base to smaller companies with low cost, simple upgrades and streamlined management that help alleviate key customer pain points. With the SL150, your customers will be able to simplify growth of their archive and data protection environments with small entry configurations and 10x growth, something that would require multiple box swaps across up to three product categories with competitive products. With the SL150, Oracle can help you provide greater customer satisfaction with  Simplicity, Scalability and Savings! We know you’re probably wondering how you can get started and sell this new and magnificent product… Well, look no further because the only thing you need to do is complete the SL150 Guided Learning Paths (GLPs). For some extra insight, watch the video below on the new StorageTek SL150 modular tape library, and don’t forget to ‘tweet’ this post, and share it on Facebook to spread the good news! Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Wishing you Simplicity, Scalability and Savings, The OPN Communications Team

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• Talking JavaOne with Rock Star Simon Ritter

  - by Janice J. Heiss

  Oracle’s Java Technology Evangelist Simon Ritter is well known at JavaOne for his quirky and fun-loving sessions, which, this year include: CON4644 -- “JavaFX Extreme GUI Makeover” (with Angela Caicedo on how to improve UIs in JavaFX) CON5352 -- “Building JavaFX Interfaces for the Real World” (Kinect gesture tracking and mind reading) CON5348 -- “Do You Like Coffee with Your Dessert?” (Some cool demos of Java of the Raspberry Pi) CON6375 -- “Custom JavaFX Charts: (How to extend JavaFX Chart controls with some interesting things) I recently asked Ritter about the significance of the Raspberry Pi, the topic of one of his sessions that consists of a credit card-sized single-board computer developed in the UK with the intention of stimulating the teaching of basic computer science in schools. “I don't think there's one definitive thing that makes the RP significant,” observed Ritter, “but a combination of things that really makes it stand out. First, it's the cost: $35 for what is effectively a completely usable computer. OK, so you have to add a power supply, SD card for storage and maybe a screen, keyboard and mouse, but this is still way cheaper than a typical PC. The choice of an ARM processor is also significant, as it avoids problems like cooling (no heat sink or fan) and can use a USB power brick.  Combine these two things with the immense groundswell of community support and it provides a fantastic platform for teaching young and old alike about computing, which is the real goal of the project.”He informed me that he’ll be at the Raspberry Pi meetup on Saturday (not part of JavaOne). Check out the details here.JavaFX InterfacesWhen I asked about how JavaFX can interface with the real world, he said that there are many ways. “JavaFX provides you with a simple set of programming interfaces that can create complex, cool and compelling user interfaces,” explained Ritter. “Because it's just Java code you can combine JavaFX with any other Java library to provide data to display and control the interface. What I've done for my session is look at some of the possible ways of doing this using some of the amazing hardware that's available today at very low cost. The Kinect sensor has added a new dimension to gaming in terms of interaction; there's a Java API to access this so you can easily collect skeleton tracking data from it. Some clever people have also written libraries that can track gestures like swipes, circles, pushes, and so on. We use these to control parts of the UI. I've also experimented with a Neurosky EEG sensor that can in some ways ‘read your mind’ (well, at least measure some of the brain functions like attention and meditation).  I've written a Java library for this that I include as a way of controlling the UI. We're not quite at the stage of just thinking a command though!” Here Comes Java EmbeddedAnd what, from Ritter’s perspective, is the most exciting thing happening in the world of Java today? “I think it's seeing just how Java continues to become more and more pervasive,” he said. “One of the areas that is growing rapidly is embedded systems.  We've talked about the ‘Internet of things’ for many years; now it's finally becoming a reality. With the ability of more and more devices to include processing, storage and networking we need an easy way to write code for them that's reliable, has high performance, and is secure. Java fits all these requirements. With Java Embedded being a conference within a conference, I'm very excited about the possibilities of Java in this space.”Check out Ritter’s sessions or say hi if you run into him. Originally published on blogs.oracle.com/javaone.

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• CRMIT’s HIGH VALUE CRM++ PLUGINS FOR CRM On DEMAND

  - by Soumo Das

  Customer satisfaction and experience being the two most considerable factors, these days businesses are on the lookout for automation tools that are world class, agile and keep quality at its core. CRMIT has developed such tools using cutting edge technologies and abstracting industry best practices and R&D.  Self Service Portal  With customers being so meticulous about regular updates and reliable access to their data, administrators just cannot think of walking a thin line. Surviving without a resource that provides a track of customer requirements for services available 24 x 7 can severely affect the productivity. In such a scenario, CRMIT’s Self Service Portal (SSP) is the best solution. This not only tracks the required customer data, but also allows companies to stay in tune with their employees, vendors and stakeholders.   One can directly sign up to become a CRMOD contact and SSP user. One need not use the database, as operations and interactions are d at run time. This is a fully configurable solution that tracks results periodically, thus making it easy for end users. It also offers better security and data visibility that enables users to progress smoothly. Quote and Order Management   When dealing with quotes, contracts and orders becomes complicated, only Quote & Order Management can work as a one-stop solution. CRMIT offers this great tool for managing all this information and for taking care of customer orders and service requirements.  This CRM On Demand plug-in allows one to create a new quote or copy the existing one. Products can be directly added from the product list of CRMOD and the pricing is calculated automatically. Quote can be generated and mailed to the external users in PDF, HTML and XLS formats. This not only allows management of quotes in an enhanced manner, but also supports various billing and tax calculation features that make work effortless.    Report Scheduler  When it comes to analyzing and providing statistics of various business processes currently running in an organization, one cannot depend on manual updates, which sometimes may be inaccurate or even delayed. CRMIT provides a SaaS based powerful solution - Report Scheduler - that allows CRM users to schedule reports as per the frequencies and then receive them as email attachments at the scheduled time.   With this powerful tool, administrators can control the report scheduler for assigning specific reports to specific users. After that, users can login and schedule any assigned report for viewing at particular intervals on monthly, weekly or daily basis. Additionally, users can also copy the mail to external users and can choose the preferred format. The best part is that sharing business data with third party become easy with this and for viewing reports, users need not log into their CRMOD account.  CRM On Demand Offline Solution CRM On-Demand Offline is another great CRM++ extension that allows one to work in both online and offline modes. Synchronizing both the modes is absolutely easy and offers ease while working. CRM OD offline works as an automation tool that not only improves efficiency, but also works as a backup in most cases. It is readily available as a windows application installer and requires users to be online only while validating and synchronizing. The best part is that working in the offline mode also works as a backup. 

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• Four New Java Champions

  - by Tori Wieldt

  Four luminaries in the Java community have been selected as new Java Champions. The are Agnes Crepet, Lars Vogel, Yara Senger and Martijn Verburg. They were selected for their technical knowledge, leadership, inspiration, and tireless work for the community. Here is how they rock the Java world: Agnes Crepet Agnes Crepet (France) is a passionate technologist with over 11 years of software engineering experience, especially in the Java technologies, as a Developer, Architect, Consultant and Trainer. She has been using Java since 1999, implementing multiple kinds of applications (from 20 days to 10000 men days) for different business fields (banking, retail, and pharmacy). Currently she is a Java EE Architect for a French pharmaceutical company, the homeopathy world leader. She is also the co-founder, with other passionate Java developers, of a software company named Ninja Squad, dedicated to Software Craftsmanship. Agnes is the leader of two Java User Groups (JUG), the Lyon JUG Duchess France and the founder of the Mix-IT Conferenceand theCast-IT Podcast, two projects about Java and Agile Development. She speaks at Java and JUG conferences around the world and regularly writes articles about the Java Ecosystem for the French print Developer magazine Programmez! and for the Duchess Blog. Follow Agnes @agnes_crepet. Lars Vogel Lars Vogel (Germany) is the founder and CEO of the vogella GmbH and works as Java, Eclipse and Android consultant, trainer and book author. He is a regular speaker at international conferences, such as EclipseCon, Devoxx, Droidcon and O'Reilly's Android Open. With more than one million visitors per month, his website vogella.com is one of the central sources for Java, Eclipse and Android programming information. Lars is committer in the Eclipse project and received in 2010 the "Eclipse Top Contributor Award" and 2012 the "Eclipse Top Newcomer Evangelist Award." Follow Lars on Twitter @vogella. Yara Senger Yara Senger (Brazil) has been a tireless Java activist in Brazil for many years. She is President of SouJava and she is an alternate representative of the group on the JCP Executive Committee. Yara has led SouJava in many initiatives, from technical events to social activities. She is co-founder and director of GlobalCode, which trains developers throughout Brazil.  Last year, she was recipient of the Duke Choice's Award, for the JHome embedded environment.  Yara is also an active speaker, giving presentations in many countries, including JavaOne SF, JavaOne Latin Ameria, JavaOne India, JFokus, and JUGs throughout Brazil. Yara is editor of InfoQ Brasil and also frequently posts at http://blog.globalcode.com.br/search/label/Yara. Follow Yara @YaraSenger. Martijn Verburg Martijn Verburg (UK) is the CTO of jClarity (a Java/JVM performance cloud tooling start-up) and has over 12 years experience as a Java/JVM technology professional and OSS mentor in a variety of organisations from start-ups to large enterprises. He is the co-leader of the London Java Community (~2800 developers) and leads the global effort for the Java User Group "Adopt a JSR" and "Adopt OpenJDK" programmes. These programmes encourage day to day Java developer involvement with OpenJDK, Java standards (JSRs), an important relationship for keeping the Java ecosystem relevant to the 9 million Java developers out there today. As a leading expert on technical team optimisation, his talks and presentations are in high demand by major conferences (JavaOne, Devoxx, OSCON, QCon) where you'll often find him challenging the industry status quo via his alter ego "The Diabolical Developer." You can read more in the OTN ariticle "Challenging the Diabolical Developer: A Conversation with JavaOne Rock Star Martijn Verburg." Follow Martijn @karianna. The Java Champions are an exclusive group of passionate Java technology and community leaders who are community-nominated and selected under a project sponsored by Oracle. Java Champions get the opportunity to provide feedback, ideas, and direction that will help Oracle grow the Java Platform. Congratulations to these new Java Champions!

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• The Hunger Games for Aspiring IT Professionals

  - by Dain C. Hansen

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} It seems that no one can escape the buzz around Hunger Games. And who could? Stephen King said it best in his review when he referred to the Collins’ novel as “a violent, jarring speed-rap of a novel that generates nearly constant suspense and may also generate a fair amount of controversy”. So what’s the tie in for IT? Let’s leave the dystopia of District 12 and come back to today’s reality. This is the world of radical IT paradigm shifts that haven’t been seen since Java was introduced in 1995. Everything you learned in school is probably outdated as of Friday. And everything you learned on Friday will probably change when you get to work on Monday. Nevertheless, we’re eager, we’re aspiring, we’re hungry to learn. While the challenges upon us may not rival the venomous bees (or ‘tracker jackers’) seen in this blockbuster, there are certainly obstacles to be found. In preparation, I leave you two pieces of advice - aside from avoiding werewolves… Learn the Cloud If you had asked me what to learn in 1995, I would have said, “Go learn Java”. But now my advice is “Go learn Java and then learn Cloud”. Cloud computing and Java go hand in hand. This is especially true for Oracle’s own Public Cloud which uses Java (via WebLogic 12c) as well as Oracle Database at its core foundation. Understanding the connotations of elasticity, scale, virtualization, and multi-tenancy, (to name just a few) requires a strong foundation in computer science and especially Java to get it right. Without Java, the Cloud is nothing more than a brittle application meagerly deployed on the internet. Get Social and Actively Participate And at all levels. Socializing your ideas internally is dreadfully important. And this means socializing and communicating your good ideas to lines of business, to architects, business analysts, developers, DBAs and Operations. But don’t forget to go external. Stay current by being on the lookout for blogs, tweets, webcasts, papers, podcasts and videos for your technology area. Be not just a subscriber but a participant in these channels as well. Attend industry and vendor sponsored events to learn from the experts – and seek out opportunities to stay connected with those that are smarter than you. You’ll gain more understanding if you participate actively. At the same time you’ll make friends (and allies) and you’ll be glad you did. Tell help you get social and actively participate [while learning the Cloud] here are a couple of pointers for you: See our website on Cloud and Fusion Middleware Subscribe to our regular Fusion Middleware Newsletter Follow us on Twitter and Facebook Find us at one of our key events Meanwhile, happy IT hunger games!

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• Java Developer Days India Trip Report

  - by reza_rahman

  You are probably aware of Oracle's decision to discontinue the relatively resource intensive regional JavaOnes in favor of more Java Developer Days, virtual events and deeper involvement with independent conferences. In comparison to the regional JavaOnes, Java Developer Days are smaller, shorter (typically one full day), more focused (mostly Oracle speakers/topics) and more local (targeting cities). For those who have been around the Java ecosystem for a few years, they are basically the current incarnation of the highly popular and developer centric Sun Tech Days. October 21st through October 25th I spoke at Java Developer Days India. This was basically three separate but identical events in the cities of Pune (October 21st), Chennai (October 24th) and Bangalore (October 25th). For those with some familiarity with India, other than Hyderabad these cities are India's IT powerhouses. The events were basically focused on Java EE. I delivered five of the sessions (yes, you read that right), while my friend NetBeans Group Product Manager Ashwin Rao delivered three talks. Jagadish Ramu from the GlassFish team India helped me out in Bangalore by delivering two sessions. It was also a pleasure to introduce my co-contributor to the Cargo Tracker Java EE Blue Prints project Vijay Nair at Bangalore during the opening talk. I thought it was a great dynamic between Ashwin and I flipping between talking about the new features and demoing live code in NetBeans. The following were my sessions (source PDF and abstracts posted as usual on my SlideShare account): JavaEE.Next(): Java EE 7, 8, and Beyond Building Java HTML5/WebSocket Applications with JSR 356 What’s New in Java Message Service 2 JAX-RS 2: New and Noteworthy in the RESTful Web Services API Using NoSQL with JPA, EclipseLink and Java EE The event went well and was packed in all three cities. The Q&A was great and Indian developers were particularly generous with kind words :-). It seemed the event and our presence was appreciated in the truest sense which I must say is a rarity. The events were exhausting but very rewarding at the same time. As hectic as the three city trip was I tried to see at least some of the major sights (mostly at night) since this was my very first time to India. I think the slideshow below is a good representation of the riddle wrapped up in an enigma that is India (and the rest of the Indian sub-continent for that matter): Ironically enough what struck me the most during this trip is the woman pictured below - Shushma. My chauffeur, tour guide and friend for a day, she fluidly navigated the madness that is Mumbai traffic with skills that would make Evel Knievel blush while simultaneously pointing out sights and prompting me to take pictures (Mumbai was my stopover and gateway to/from India). In some ways she is probably the most potent symbol of the new India. When we parted ways I told her she should take solace in the fact she has won mostly without a fight a potentially hazardous battle her sisters across the Arabian sea are still fighting. I'm not sure she entirely understood the significance of what I told her. I hope that she did. I also had occasion to take a pretty cool local bus ride from Chennai to Bangalore instead of yet another boring flight. All in all I really enjoyed the trip to India and hope to return again soon. Jai Hind :-)!

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• Is there a low carbon future for the retail industry?

  - by user801960

  Recently Oracle published a report in conjunction with The Future Laboratory and a global panel of experts to highlight the issue of energy use in modern industry and the serious need to reduce carbon emissions radically by 2050.  Emissions must be cut by 80-95% below the levels in 1990 – but what can the retail industry do to keep up with this? There are three key aspects to the retail industry where carbon emissions can be cut:  manufacturing, transport and IT.  Manufacturing Naturally, manufacturing is going to be a big area where businesses across all industries will be forced to make considerable savings in carbon emissions as well as other forms of pollution.  Many retailers of all sizes will use third party factories and will have little control over specific environmental impacts from the factory, but retailers can reduce environmental impact at the factories by managing orders more efficiently – better planning for stock requirements means economies of scale both in terms of finance and the environment. The John Lewis Partnership has made detailed commitments to reducing manufacturing and packaging waste on both its own-brand products and products it sources from third party suppliers. It aims to divert 95 percent of its operational waste from landfill by 2013, which is a huge logistics challenge.  The John Lewis Partnership’s website provides a large amount of information on its responsibilities towards the environment. Transport Similarly to manufacturing, tightening up on logistical planning for stock distribution will make savings on carbon emissions from haulage.  More accurate supply and demand analysis will mean less stock re-allocation after initial distribution, and better warehouse management will mean more efficient stock distribution.  UK grocery retailer Morrisons has introduced double-decked trailers to its haulage fleet and adjusted distribution logistics accordingly to reduce the number of kilometers travelled by the fleet.  Morrisons measures route planning efficiency in terms of cases moved per kilometre and has, over the last two years, increased the number of cases per kilometre by 12.7%.  See Morrisons Corporate Responsibility report for more information. IT IT infrastructure is often initially overlooked by businesses when considering environmental efficiency.  Datacentres and web servers often need to run 24/7 to handle both consumer orders and internal logistics, and this both requires a lot of energy and puts out a lot of heat.  Many businesses are lowering environmental impact by reducing IT system fragmentation in their offices, while an increasing number of businesses are outsourcing their datacenters to cloud-based services.  Using centralised datacenters reduces the power usage at smaller offices, while using cloud based services means the datacenters can be based in a more environmentally friendly location.  For example, Facebook is opening a massive datacentre in Sweden – close to the Arctic Circle – to reduce the need for artificial cooling methods.  In addition, moving to a cloud-based solution makes IT services more easily scaleable, reducing redundant IT systems that would still use energy.  In store, the UK’s Carbon Trust reports that on average, lighting accounts for 25% of a retailer’s electricity costs, and for grocery retailers, up to 50% of their electricity bill comes from refrigeration units.  On a smaller scale, retailers can invest in greener technologies in store and in their offices.  The report concludes that widely shared objectives of energy security, reduced emissions and continued economic growth are dependent on the development of a smart grid capable of delivering energy efficiency and demand response, as well as integrating renewable and variable sources of energy. The report is available to download from http://emeapressoffice.oracle.com/imagelibrary/detail.aspx?MediaDetailsID=1766I’d be interested to hear your thoughts on the report.   

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• Solaris 11 Update 1 - Link Aggregation

  - by Wesley Faria

  Solaris 11.1 No início desse mês em um evento mundial da Oracle chamado Oracle Open World foi lançada a nova release do Solaris 11. Ela chega cheia de novidades, são aproximadamente 300 novas funcionalidade em rede, segurança, administração e outros. Hoje vou falar de uma funcionalidade de rede muito interessante que é o Link Aggregation. O Solaris já suporta Link Aggregation desde Solaris 10 Update 1 porem no Solaris 11 Update 1 tivemos incrementos significantes. O Link Aggregation como o próprio nome diz, é a agregação de mais de uma inteface física de rede em uma interface lógica .Veja agumas funcionalidade do Link Aggregation: · Aumentar a largura da banda; · Imcrementar a segurança fazendo Failover e Failback; · Melhora a administração da rede; O Solaris 11.1 suporta 2(dois) tipos de Link Aggregation o Trunk aggregation e o Datalink Multipathing aggregation, ambos trabalham fazendo com que o pacote de rede seja distribuído entre as intefaces da agregação garantindo melhor utilização da rede.vamos ver um pouco melhor cada um deles. Trunk Aggregation O Trunk Aggregation tem como objetivo aumentar a largura de banda, seja para aplicações que possue um tráfego de rede alto seja para consolidação. Por exemplo temos um servidor que foi adquirido para comportar várias máquinas virtuais onde cada uma delas tem uma demanda e esse servidor possue 2(duas) placas de rede. Podemos então criar uma agregação entre essas 2(duas) placas de forma que o Solaris 11.1 vai enchergar as 2(duas) placas como se fosse 1(uma) fazendo com que a largura de banda duplique, veja na figura abaixo: A figura mostra uma agregação com 2(duas) placas físicas NIC 1 e NIC 2 conectadas no mesmo switch e 2(duas) interfaces virtuais VNIC A e VNIC B. Porem para que isso funcione temos que ter um switch com suporte a LACP ( Link Aggregation Control Protocol ). A função do LACP é fazer a aggregação na camada do switch pois se isso não for feito o pacote que sairá do servidor não poderá ser montado quando chegar no switch. Uma outra forma de configuração do Trunk Aggregation é o ponto-a-ponto onde ao invéz de se usar um switch, os 2 servidores são conectados diretamente. Nesse caso a agregação de um servidor irá falar diretamente com a agregação do outro garantindo uma proteção contra falhas e tambem uma largura de banda maior. Vejamos como configurar o Trunk Aggregation: 1 – Verificando quais intefaces disponíveis # dladm show-link 2 – Verificando interfaces # ipadm show-if 3 – Apagando o endereçamento das interfaces existentes # ipadm delete-ip <interface> 4 – Criando o Trunk aggregation # dladm create-aggr -L active -l <interface> -l <interface> aggr0 5 – Listando a agregação criada # dladm show-aggr Data Link Multipath Aggregation Como vimos anteriormente o Trunk aggregation é implementado apenas 1(um) switch que possua suporte a LACP portanto, temos um ponto único de falha que é o switch. Para solucionar esse problema no Solaris 10 utilizavamos o IPMP ( IP Multipathing ) que é a combinação de 2(duas) agregações em um mesmo link ou seja, outro camada de virtualização. Agora com o Solaris 11 Update 1 isso não é mais necessário, voce pode ter uma agregação de 2(duas) interfaces físicas e cada uma conectada a 1(um) swtich diferente, veja a figura abaixo: Temos aqui uma agregação chamada aggr contendo 4(quatro) interfaces físicas sendo que as interfaces NIC 1 e NIC 2 estão conectadas em um Switch e as intefaces NIC 3 e NIC 4 estão conectadas em outro Swicth. Além disso foram criadas mais 4(quatro) interfaces virtuais vnic A, vnic B, vnic C e vnic D que podem ser destinadas a diferentes aplicações/zones. Com isso garantimos alta disponibilidade em todas a camadas pois podemos ter falhas tanto em switches, links como em interfaces de rede físicas. Para configurar siga os mesmo passos da configuração do Trunk Aggregation até o passo 3 depois faça o seguinte: 4 – Criando o Trunk aggregation # dladm create-aggr -m haonly -l <interface> -l <interface> aggr0 5 – Listando a agregação criada # dladm show-aggr Depois de configurado seja no modo Trunk aggregation ou no modo Data Link Multipathing aggregation pode ser feito a troca de um modo para o outro, pode adcionar e remover interfaces físicas ou vituais. Bem pessoal, era isso que eu tinha para mostar sobre a nova funcionalidade do Link Aggregation do Solaris 11 Update 1 espero que tenham gostado, até uma próxima novidade.

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• My Take on Hadoop World 2011

  - by Jean-Pierre Dijcks

  I’m sure some of you have read pieces about Hadoop World and I did see some headlines which were somewhat, shall we say, interesting? I thought the keynote by Larry Feinsmith of JP Morgan Chase & Co was one of the highlights of the conference for me. The reason was very simple, he addressed some real use cases outside of internet and ad platforms. The following are my notes, since the keynote was recorded I presume you can go and look at Hadoopworld.com at some point… On the use cases that were mentioned: ETL – how can I do complex data transformation at scale Doing Basel III liquidity analysis Private banking – transaction filtering to feed [relational] data marts Common Data Platform – a place to keep data that is (or will be) valuable some day, to someone, somewhere 360 Degree view of customers – become pro-active and look at events across lines of business. For example make sure the mortgage folks know about direct deposits being stopped into an account and ensure the bank is pro-active to service the customer Treasury and Security – Global Payment Hub [I think this is really consolidation of data to cross reference activity across business and geographies] Data Mining Bypass data engineering [I interpret this as running a lot of a large data set rather than on samples] Fraud prevention – work on event triggers, say a number of failed log-ins to the website. When they occur grab web logs, firewall logs and rules and start to figure out who is trying to log in. Is this me, who forget his password, or is it someone in some other country trying to guess passwords Trade quality analysis – do a batch analysis or all trades done and run them through an analysis or comparison pipeline One of the key requests – if you can say it like that – was for vendors and entrepreneurs to make sure that new tools work with existing tools. JPMC has a large footprint of BI Tools and Big Data reporting and tools should work with those tools, rather than be separate. Security and Entitlement – how to protect data within a large cluster from unwanted snooping was another topic that came up. I thought his Elephant ears graph was interesting (couldn’t actually read the points on it, but the concept certainly made some sense) and it was interesting – when asked to show hands – how the audience did not (!) think that RDBMS and Hadoop technology would overlap completely within a few years. Another interesting session was the session from Disney discussing how Disney is building a DaaS (Data as a Service) platform and how Hadoop processing capabilities are mixed with Database technologies. I thought this one of the best sessions I have seen in a long time. It discussed real use case, where problems existed, how they were solved and how Disney planned some of it. The planning focused on three things/phases: Determine the Strategy – Design a platform and evangelize this within the organization Focus on the people – Hire key people, grow and train the staff (and do not overload what you have with new things on top of their day-to-day job), leverage a partner with experience Work on Execution of the strategy – Implement the platform Hadoop next to the other technologies and work toward the DaaS platform This kind of fitted with some of the Linked-In comments, best summarized in “Think Platform – Think Hadoop”. In other words [my interpretation], step back and engineer a platform (like DaaS in the Disney example), then layer the rest of the solutions on top of this platform. One general observation, I got the impression that we have knowledge gaps left and right. On the one hand are people looking for more information and details on the Hadoop tools and languages. On the other I got the impression that the capabilities of today’s relational databases are underestimated. Mostly in terms of data volumes and parallel processing capabilities or things like commodity hardware scale-out models. All in all I liked this conference, it was great to chat with a wide range of people on Oracle big data, on big data, on use cases and all sorts of other stuff. Just hope they get a set of bigger rooms next time… and yes, I hope I’m going to be back next year!

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• Developer Profile: Marcelo Quinta

  - by Tori Wieldt

  As the Java developer community lead for Oracle, the best part of my job is going to conferences and meeting Java developers. I’ve had the pleasure to meet men and women who are smart, fun and passionate about Java—they make the Java community happen. The current issue of Java Magazine provides profiles of other young Java developers around the world. Subscribe to read them! Marcelo Quinta Age: 24Occupation: Professor, Federal University of GoiasLocation: Goias, Brazil Twitter: @mrquinta Marcelo (white polo shirt, center) and class OTN: When did you realize that you were good at programming? When I was in graduate school, I developed a Java system that displayed worked out the logics of getting the maximum coverage using the fewest resources (for example, the minimum number of soldiers [and positions] needed for a battlefield. It may seems not difficult, but it's a hard problem to solve, mathematically. Here I was, a freshman, who came up with an app  "solving" it. Some Master's students use my software today. It was then I began to believe in what I could do.OTN: What most inspires you about programming?I'm really inspired by the challenges and tension that comes from solving a complicated problems. Lately, I've been doing a new system focused on education and digital inclusion and was very gratifying to see it working and the results. I felt useful for the community. OTN: What are some things you would like to accomplish using Java?Java is a very strong platform and that gives us power to develop applications for different devices and purposes, from home automation with little microcontrollers to systems in big servers. I would like to build more systems that integrate the people life or different business contexts, from PCs to cell phones and tablets, ubiquitously. I think IT has reached a level where the current challenge is to make systems that leverage existing technologies that are present in daily life. Java gives us a very interesting set of options to put it into practice, especially in systems that require more strength.OTN: What technical insights into Java technology have been most important to you?I have really enjoyed the way that Java has evolved with Oracle, with new features added, many of them which were suggested by the community. Java 7 came with substantial improvements in the language syntax and it seems that Java 8 takes it even further. I also made some applications in JavaFX and liked the new version. The Java GUI is on a higher level than is offered out there. I saw some JavaFX prototypes running in modern tablets and I got excited. OTN: What would you like to be doing 10 years from now?I want my work to make a difference for individuals or an institution. It would be interesting to be improving one of the systems that I am making today. Recently I've been mixing my hobbies and work, playing with Arduino and home automation. The JHome project, winner of the Duke's Choice Award in 2011, is very interesting to me.OTN: Do you listen to music when you write code? If so, what kind?Absolutely! I usually listen to electronic music (Prodigy, Fatboy Slim and Paul Oakenfold), rock (Metallica, Strokes, The Black Keys) and a bit of local alternative music. I live in Goiânia, "The Brazilian Seattle" and I profit from it very well. OTN: What do you do when you're not programming?I like to play guitar and to fish. Last year I sold my economy car and bought a old jeep. Some people called me crazy, but since then I've been having a great time and having adventures on the backroads of Brazil. Once I broke my glasses in a funny game involving my car's suspension and the airbags. OTN: Does your girlfriend think you are crazy?Crazy is someone who doesn't have courage to do strange things! My girlfriend likes my style. =D Subscribe to the free Java Magazine to read profiles of other young Java developers. Visit the Java channel on YouTube to see a video of Marcelo in action.

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• Threading Overview

  - by ACShorten

  One of the major features of the batch framework is the ability to support multi-threading. The multi-threading support allows a site to increase throughput on an individual batch job by splitting the total workload across multiple individual threads. This means each thread has fine level control over a segment of the total data volume at any time. The idea behind the threading is based upon the notion that "many hands make light work". Each thread takes a segment of data in parallel and operates on that smaller set. The object identifier allocation algorithm built into the product randomly assigns keys to help ensure an even distribution of the numbers of records across the threads and to minimize resource and lock contention. The best way to visualize the concept of threading is to use a "pie" analogy. Imagine the total workset for a batch job is a "pie". If you split that pie into equal sized segments, each segment would represent an individual thread. The concept of threading has advantages and disadvantages: Smaller elapsed runtimes - Jobs that are multi-threaded finish earlier than jobs that are single threaded. With smaller amounts of work to do, jobs with threading will finish earlier. Note: The elapsed runtime of the threads is rarely proportional to the number of threads executed. Even though contention is minimized, some contention does exist for resources which can adversely affect runtime. Threads can be managed individually – Each thread can be started individually and can also be restarted individually in case of failure. If you need to rerun thread X then that is the only thread that needs to be resubmitted. Threading can be somewhat dynamic – The number of threads that are run on any instance can be varied as the thread number and thread limit are parameters passed to the job at runtime. They can also be configured using the configuration files outlined in this document and the relevant manuals.Note: Threading is not dynamic after the job has been submitted Failure risk due to data issues with threading is reduced – As mentioned earlier individual threads can be restarted in case of failure. This limits the risk to the total job if there is a data issue with a particular thread or a group of threads. Number of threads is not infinite – As with any resource there is a theoretical limit. While the thread limit can be up to 1000 threads, the number of threads you can physically execute will be limited by the CPU and IO resources available to the job at execution time. Theoretically with the objects identifiers evenly spread across the threads the elapsed runtime for the threads should all be the same. In other words, when executing in multiple threads theoretically all the threads should finish at the same time. Whilst this is possible, it is also possible that individual threads may take longer than other threads for the following reasons: Workloads within the threads are not always the same - Whilst each thread is operating on the roughly the same amounts of objects, the amount of processing for each object is not always the same. For example, an account may have a more complex rate which requires more processing or a meter has a complex amount of configuration to process. If a thread has a higher proportion of objects with complex processing it will take longer than a thread with simple processing. The amount of processing is dependent on the configuration of the individual data for the job. Data may be skewed – Even though the object identifier generation algorithm attempts to spread the object identifiers across threads there are some jobs that use additional factors to select records for processing. If any of those factors exhibit any data skew then certain threads may finish later. For example, if more accounts are allocated to a particular part of a schedule then threads in that schedule may finish later than other threads executed. Threading is important to the success of individual jobs. For more guidelines and techniques for optimizing threading refer to Multi-Threading Guidelines in the Batch Best Practices for Oracle Utilities Application Framework based products (Doc Id: 836362.1) whitepaper available from My Oracle Support

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• Have you ever wondered...?

  - by diana.gray

  I've often wondered why folks do the same thing over and over. For some of us, it's because we "don't get it" and there's an abundance of TV talk shows that will help us analyze the why of it. Dr. Phil is all too eager to ask "...and how's that working for you?". But I'm not referring to being stuck in a destructive pattern or denial. I'm really talking about doing something over and over because you have found a joy, a comfort, a boost of energy from an activity or event. For example, how many times have I planted bulbs in November or December only to be amazed by their reach, colors, and fragrance in early spring? Or baked fresh cookies and allowed the aroma to fill the house? Or kissed a sleeping baby held gently in my arms and being reminded of how tiny and fragile we all are. I've often wondered why it is that I get so much out of something I've done so many times. I think it's because I've changed. The activity may be the same but in the preceding days, months and years I've had new experiences, challenges, joys and sorrows that have shaped me. I'm different. The same is true about attending the Professional Businesswomen of California (PBWC) conference. Although the conference is an annual event held at San Francisco's Moscone Center, I still enjoy being with 3,000 other women like me. Yes, we work at different companies and in different industries, have different lifestyles and are at different stages in our professional careers and personal lives; but we are all alike in that we bring the NEW me each year that we attend. This year I can cheer when Safra Catz, President of Oracle, encourages us to trust our intuition; that "if something doesn't make sense, it doesn't make sense". And I can warmly introduce myself to Lisa Askins, Cheryl Melching's business partner at Center Stage Group, when I would have been too intimated to do so last year. This year I can commit to new challenges such as "no whining, no excuses and no gossip" as suggested by Roxanne Emmerich, a goal that I would have wavered on last year. I can also embrace the suggestion given by Dr. Ian Smith to "spend one hour each day" on me - giving myself time to rejuvenate. A friend, when asked if she was attending PBWC this year, said "I've attended the conference several times and there's nothing new!" My perspective is that WE are what makes PBWC's annual conference new. We are far different in 2010 than we were in 2009. We are learning, growing, developing and shedding and that's what makes the conference fresh, vibrant, rewarding, and lasting. It is the diversity of women coming together that makes it new. By sharing our experiences, we discover. By meeting with one another professionally and personally, we connect. And by applying the wisdom learned, we shine. We are reNEW-ed. It shows in our fresh ideas, confident interactions, strategic decisions and successful businesses. This refreshed approach is what our companies want and need, our families depend on, our communities and nation look to for creative solutions to pressing concerns. Thanks Oracle for your continued support and thanks PBWC for providing an annual day to be reNEW-ed.

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• Apprentice Boot Camp in South Africa (Part 2)

  - by Tim Koekkoek

  By Maximilian Michel (DE), Jorge Garnacho (ES), Daniel Maull (UK), Adam Griffiths (UK), Guillermo De Las Nieves (ES), Catriona McGill (UK), Ed Dunlop (UK) Today we have the second part of the adventures of seven apprentices from all over Europe in South-Africa!  Kruger National Park & other experiences Going to the Kruger National Park was definitely an experience we will all remember for the rest of our lives. This trip,organised by Patrick Fitzgerald, owner of the Travellers Nest (where we all stayed), took us from the hustle and bustle of Joburg to experience what Africa is all about, the wild! Although the first week’s training we had prior to this trip to the Kruger was going very well, we all knew this was to be a very nice break before we started the second week of training. And we were right, the animals, scenery and sights we saw were just simply incredible and like I said something we will remember for the rest of our lives. To see lions, elephants, cheetahs and rhinos and many more in a zoo is one thing, but to see them in the wild, in their natural habitat is very special and I personally only realised this from the early 5 am start on the first morning in the Kruger, which was definitely worth it. Not only was it all about the safari, we ate some wonderful food, in particular on the Saturday night, Patrick made us a traditional South African Braai which was one of my favourite meals of the whole two weeks. After the Kruger National Park we had a whole day of traveling back to Johannesburg but even this was made to be a good day by our hosts. Despite the early start on the road it was all worth it by the time we reached God's Window. The walk to the top was made a lot harder by all the steaks we had eaten in the first week but the hard walk was worth it at the top, with views that stretched for miles. The Food The food in South Africa is typically meat and in big amounts, while there we ate a lot of big beef steaks, ribs and kudu sausage. All of the meat we ate was usually cooked with a sauce such as a Barbeque glaze. The restaurants we visited were: Upperdeck Restaurant, with live music and a great terrace to eat, the atmosphere was good for enjoying the music and eating our food. Most of us ate  Spare ribs that weighed 600 kg, with barbecue sauce that was delicious. Die Bosvelder Pub & Restaurant is a restaurant with a very surprising decor, this is because the walls had many of south Africa’s famous animals on them. The food was maybe the best we ate in South Africa. Our orders were: Springbokvlakte Lambs' Neck Stew, beef in gravy and steaks topped with cheese and then more meat on top! All meals were accompanied by a selection of white sauce cauliflower, spinach and zanhorias. Pepper Chair Restaurant, where the specialty is T-Bone steaks of 1.4 kg, but most of us were happy to attempt the 1 kg. Cooked with barbecue sauce over the meat, it was very good!  The only problem was their size causing the  the meat to get cold if you did not eat it very fast! We’re all waiting for our 1.0 kg t-bone steak including our Senior Director EMEA Systems Support Germany & Switzerland: Werner Hoellrigl The Godfather Restaurant, the food here was more meat in abundance. We ate: great ribs, hamburgers, steaks and all accompanied with a small plates of carrot and sauteed spinach, very good. We had two great weeks in South-Africa! If you want to join Oracle, then check http://campus.oracle.com 

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• JDeveloper 11.1.2 : Command Link in Table Column Work Around

  - by Frank Nimphius

  Just figured that in Oracle JDeveloper 11.1.2, clicking on a command link in a table does not mark the table row as selected as it is the behavior in previous releases of Oracle JDeveloper. For the time being, the following work around can be used to achieve the "old" behavior: To mark the table row as selected, you need to build and queue the table selection event in the code executed by the command link action listener. To queue a selection event, you need to know about the rowKey of the row that the command link that you clicked on is located in. To get to this information, you add an f:attribute tag to the command link as shown below <af:column sortProperty="#{bindings.DepartmentsView1.hints.DepartmentId.name}" sortable="false"    headerText="#{bindings.DepartmentsView1.hints.DepartmentId.label}" id="c1">   <af:commandLink text="#{row.DepartmentId}" id="cl1" partialSubmit="true"       actionListener="#{BrowseBean.onCommandItemSelected}">     <f:attribute name="rowKey" value="#{row.rowKey}"/>   </af:commandLink>   ... </af:column> The f:attribute tag references #{row.rowKey} wich in ADF translates to JUCtrlHierNodeBinding.getRowKey(). This information can be used in the command link action listener to compose the RowKeySet you need to queue the selected row. For simplicitly reasons, I created a table "binding" reference to the managed bean that executes the command link action. The managed bean code that is referenced from the af:commandLink actionListener property is shown next: public void onCommandItemSelected(ActionEvent actionEvent) {   //get access to the clicked command link   RichCommandLink comp = (RichCommandLink)actionEvent.getComponent();   //read the added f:attribute value   Key rowKey = (Key) comp.getAttributes().get("rowKey");     //get the current selected RowKeySet from the table   RowKeySet oldSelection = table.getSelectedRowKeys();   //build an empty RowKeySet for the new selection   RowKeySetImpl newSelection = new RowKeySetImpl();     //RowKeySets contain List objects with key objects in them   ArrayList list = new ArrayList();   list.add(rowKey);   newSelection.add(list);     //create the selectionEvent and queue it   SelectionEvent selectionEvent = new SelectionEvent(oldSelection, newSelection, table);   selectionEvent.queue();     //refresh the table   AdfFacesContext.getCurrentInstance().addPartialTarget(table); }

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• What You Can Learn from the NFL Referee Lockout

  - by Christina McKeon

  American football is a lot like religion. The fans are devoted followers that take brand loyalty to a whole new level. These fans that worship their teams each week showed that they are powerful customers whose voice has an impact. Yesterday, these fans proved that their opinion could force the hand of a large and powerful institution. With a three-month NFL referee lockout that seemed like it was nowhere close to resolution, the Green Bay Packers and the Seattle Seahawks competed last Monday night. For those of you that might have been out of the news cycle the past few days, Green Bay lost the game due to a controversial call that many experts and analysts agree should have resulted in Green Bay winning the game. Outrage ensued. The NFL had pulled replacement referees from the high school ranks, and these replacements did not have the knowledge and experience to handle high intensity NFL games. Fans protested about their customer experience. Their anger-filled rants were heard in social media, in the headlines of newspapers, on radio, and on national TV. Suddenly, the NFL was moved to reach an agreement with the referees. That agreement was reached late in the night on Wednesday with many believing that the referees had the upper hand forcing the owners into submission. Some might argue that the referees benefited, not the fans. Since the fans wanted qualified and competent referees, I would say the fans did benefit. The referees are scheduled to return to the field this Sunday, so the fans got what they wanted. What can you learn from this negative customer experience? Customers are in control. NFL owners thought they were controlling this situation with the upper hand over referees. The owners figured out they weren’t in control when their fans reacted negatively. Customers can make or break you more now than ever before, which is why it is more important to connect with them, engage them in a personal manner, and create rewarding relationships. Protect your brand. Whether knowingly or unknowingly, the NFL put their brand and each team’s brand at risk with replacement referees. Think about each business decision you make, and how it may impact your brand at different points in time. A decision that results in a gain today could result in a larger loss down the road. Customer experience matters. The NFL likely foresaw declining revenues in ticket sales, merchandising, advertising, and other areas if the lockout continued. While fans primarily spoke with their minds in the days following the Green Bay debacle, their wallets would be the next things to speak. Customer experience directly affects your success and is one of the few areas where you can differentiate your business. What would you do if your brand got such negative attention? Would you be prepared to navigate such stormy waters? Would you be able to prevent such a fiasco? If you don’t have a good answer to these questions, consider joining us October 3-5, 2012 at the Oracle Customer Experience Summit in San Francisco. You’ll have the opportunity to learn even more about customer experience from industry experts such as best-selling author Seth Godin, Paul Hagen and Kerry Bodine from Forrester Research, Inc., George Kembel from the Stanford d.School, Bruce Temkin of The Temkin Group, and Gene Alvarez from Gartner Inc.. There will also be plenty of your peers and customer experience experts available for networking and discussions.

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• Ubiquitous BIP

  - by Tim Dexter

  The last number I heard from Mike and the PM team was that BIP is now embedded in more than 40 oracle products. That's a lot of products to keep track of and to help out with new releases, etc. Its interesting to see how internal Oracle product groups have integrated BIP into their products. Just as you might integrate BIP they have had to make a choice about how to integrate. 1. Library level - BIP is a pure java app and at the bottom of the architecture are a group of java libraries that expose APIs that you can use. they fall into three main areas, data extraction, template processing and formatting and delivery. There are post processing capabilities but those APIs are embedded withing the template processing libraries. Taking this integration route you are going to need to manage templates, data extraction and processing. You'll have your own UI to allow users to control all of this for themselves. Ultimate control but some effort to build and maintain. I have been trawling some of the products during a coffee break. I found a great post on the reporting capabilities provided by BIP in the records management product within WebCenter Content 11g. This integration falls into the first category, content manager looks after the report artifacts itself and provides you the UI to manage and run the reports. 2. Web Service level - further up in the stack is the web service layer. This is sitting on the BI Publisher server as a set of services, runReport and scheduleReport are the main protagonists. However, you can also manage the reports and users (locally managed) on the server and the catalog itself via the services layer.Taking this route, you still need to provide the user interface to choose reports and run them but the creation and management of the reports is all handled by the Publisher server. I have worked with a few customer on this approach. The web services provide the ability to retrieve a list of reports the user can access; then the parameters and LOVs for the selected report and finally a service to submit the report on the server. 3. Embedded BIP server UI- the final level is not so well supported yet. You can currently embed a report and its various levels of surrounding  'chrome' inside another html based application using a URL. Check the docs here. The look and feel can be customized but again, not easy, nor documented. I have messed with running the server pages inside an IFRAME, not bad, but not great. Taking this path should present the least amount of effort on your part to get BIP integrated but there are a few gotchas you need to get around. So a reasonable amount of choices with varying amounts of effort involved. There is another option coming soon for all you ADF developers out there, the ability to drop a BIP report into your application pages. But that's for another post.

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• Social Search: Looking for Love

  - by Mike Stiles

  For marketers and enterprise executives who have placed a higher priority on and allocated bigger budgets to search over social, it might be time to notice yet another shift that’s well underway. Social is search. Search marketing was always more of an internal slam-dunk than other digital initiatives. Even a C-suite that understood little about the new technology world knew it’s a good thing when people are able to find you. Google was the new Yellow Pages. Only with Google, you could get your listing first without naming yourself “AAAA Plumbing.” There were wizards out there who could give your business prominence in front of people who were specifically looking for what you offered. Other search giants like Bing also came along to offer such ideal matchmaking possibilities. But what if the consumer isn’t using a search engine to find what they’re looking for? And what if the search engines started altering their algorithms so that search placement manipulation was more difficult? Both of those things have started to happen. Experian Hitwise’s numbers show that visits to the major search engines in the UK dropped 100 million through August. Search engines are far from dead, or even challenged. But more and more, the public is discovering the sites and brands they need through advice they get via social, not search. You’ll find the worlds of social and search increasingly co-mingling as well. Search behemoths Google and Bing are including Facebook and Google+ into their engines. Meanwhile, Facebook and Twitter have done some integration of global web search into their platforms. So what makes social such a worthwhile search entity for brands? First and foremost, the consumer has demonstrated a behavior of acting on recommendations from social connections. A cry in the wilderness like, “Anybody know any good catering companies?” will usually yield a link (and an endorsement) from a friend such as “Yeah, check out Just-Cheese-Balls Catering.” There’s no such human-driven force/influence behind the big search engines. Facebook’s Mark Zuckerberg and others call it “Friend Mining.” It is, in essence, searching for answers from friends’ experiences as opposed to faceless code. And Facebook has all of those friends’ experiences already stored as data. eMarketer says search in an $18 billion business, and investors are really into it. So no shock Facebook’s ready to leverage their social graph into relevant search. What do you do about all this as a brand? For one thing, it’s going to lead to some interesting paid marketing opportunities around the corner, including Sponsored Stories bought against certain queries, inserting deals into search results, capitalizing on social search results on mobile, etc. Apart from that, it might be time to stop mentally separating social and search in your strategic planning and budgeting. Courting your fans on social will cumulatively add up to more valuable, personally endorsed recommendations for your company when a consumer conducts a search on social. Fail to foster those relationships, fail to engage, fail to provide knock-em-dead customer service, fail to wow them with your actual products and services…and you’ll wind up with the visibility you deserve in social search results.

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• Four Easy Ways to Save a Rocky CRM Relationship

  - by Divya Malik

   Today, I am pleased to introduce our guest blogger Luke Christianson. Luke is  an Application Sales rep based out of Minneapolis, MN.  You can find him on LinkedIn and follow him on Twitter. In any relationship, sooner or later, the excitement fades away.  The honeymoon period gives way to the old routines you had, before you committed to each other and you eventually begin doing things apart from one another.  I’m not talking about a marriage…  Well, I guess I am.Commitment to a CRM tool and building a deep and lasting relationship is not much different than the basics of a traditional love story.  After your controlled CRM pilot program, and maybe the National Sales Meeting where you couldn’t escape those three wonderful letters, CRM, you will soon find that if you haven’t designed an environment where it’s going to enable your reps to make more money, the relationship is doomed.   . If you’re currently in a dysfunctional CRM relationship, here are 4 simple tips to re-engaging users and getting that spark back. Shadow a Sales Rep:   Chances are you can find out exactly what is preventing your sales reps from using the application by simply watching how they go about their day.  Sales reps are driven by money, not by additional administrative duties.  Your system needs to be setup so that they can get the information they need quickly, facilitate making key updates and run their business out of one easy-to-use application.  Increase your sales team’s productivity by 5% automatically:    Cancel the weekly forecast calls with your reps and require them update their opportunities in CRM.  Something else that I’ve seen work extremely well, is when you do Monthly or Quarterly reviews, do not let your sales reps bring anything into the room with them; no spreadsheets, notebooks, or computers.  Everything they need to tell you should be able to be put into CRM and fully accessible by the Sales Manager at any time.  Tool time:      Make sure the tools that you have selected meet both your short-term goals and your long term goals.   You need tools that can adapt like your business does.  You probably can’t wait two months for an update to a picklist value or for the addition of a simple workflow rule.  Do you feel the tools that are in place can create the experience you want for your users? and finally, if all else fails... Keep It Simple, Stupid:     Do you really need to require 15 fields to create an Opportunity?  Do you need to clutter the interface with different reports that don’t add daily value?  Most CRM systems on the market today are flexible enough today that your admin could clean up most of the unnecessary interface ‘noise’ in a few hours.  If they're not, see #3. Every strong relationship can be tedious at times, you’ll fight and eventually make amends, you may even threaten to upgrade to a newer model…  But be patient and think about what you want to achieve and you’ll find a partner for life.

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• Working Towards Specialization? Your VAD Can Help You Score!

  - by Kristin Rose

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";} TOUCH DOWN! That’s right folks, football is in full swing and what better way to kickoff football season than with a great Oracle play? Partners can now score big by side passing the ball to their VADs, enabling them to help in the process of becoming a Specialized partner. With the new functionality now available on the OPN Competency Center, Partner PRM Administrators can grant access to their VADs and have them assist in achieving their Specialization requirements. Here are the rules of the game: Partner Administrator must provide authorization Details do not include individual users data Access can be removed anytime Follow the steps below to grant your VAD access to your company Specialization progress reports. It’s as simple as 1,2,3…Go team go! Login to the OPN Competency Center and go to “My Preferences” on the top right corner of the screen. Under “My VAD”, select your Region, Country and Value Added Distributor name, then simple click in “ADD VAD”. Your VAD can now access your Specialization Tracker report! For those MVP’s who want to learn more, be sure to watch this 3 minute play by play video on the new OPN Competency Center VAD/VAR Specialization Tracker below, and click here before game day! Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";} Are You Ready For Some Oracle Football? The OPN Communications Team Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";}

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• Top 5 characteristics Recruiters are looking for

  - by Maria Sandu

  Of course many skills and characteristics recruiters are looking for are job specific. But whether you are a graduate fresh out of college or seasoned in the workplace, recruiters are also looking for generic skills and attitude to see whether you are a good fit to the company. So make sure you prepare and show through examples that you have these skills. 1. Drive/passion Liking the job you are applying for is paramount and something recruiters are always looking for. Show and prove your drive for the role and/or the field you are applying for. Always be prepared to pitch yourself, this shows your drive in the role you are applying for. 2. Communication skills People often make the mistake by thinking this skill is related to how good they are able to talk about their background and expertise. This is important, but as least as important is it that you listen well to questions that are asked. Make sure you answer to the point and ask questions if you want questions to be clarified. This shows your interest in the role and the ability to communicate clearly. This also helps you building trust with the recruiter every time you speak to him/her. 3. Confidence Recruiters are looking for the best candidate for the job. So if you don’t think you are the best candidate why should the recruiter? Show with confidence, without being arrogant (think about building trust), why you are the right person for the job. Confidence also shows in your answers to difficult questions. Be confident enough to explain why some experiences went wrong and how you learnt from them. If you don’t have a direct explanation on a question, it is better to ask for a second to think instead of a random answer. 4. Vision The main reason to hire graduates for many companies is that graduates are perceived to be flexible. The organisation will train and up skill you in the direction best suitable for the organisation. However the most intense learning path is realised when you also know where you want to go. Companies are often happy to accommodate you to support with training and development, but if you don’t have a clear vision on what you want to achieve for yourself and what value you bring to the company, recruiters can decide you are not the right candidate as they are afraid you aren’t going to stay in the company. 5. Business awareness For every job you apply you will get challenged on your knowledge and interest for the market and business they are in. All companies add value in different ways in their respective markets. So make sure you are aware of what a company is doing, what their goal is and why and how they exist and how you can add value for the company in the role you are applying for. /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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• Consolidation in a Database Cloud

  - by B R Clouse

  Consolidation of multiple databases onto a shared infrastructure is the next step after Standardization.  The potential consolidation density is a function of the extent to which the infrastructure is shared.  The three models provide increasing degrees of sharing: Server: each database is deployed in a dedicated VM. Hardware is shared, but most of the software infrastructure is not. Standardization is often applied incompletely since operating environments can be moved as-is onto the shared platform. The potential for VM sprawl is an additional downside. Database: multiple database instances are deployed on a shared software / hardware infrastructure. This model is very efficient and easily implemented with the features in the Oracle Database and supporting products. Many customers have moved to this model and achieved significant, measurable benefits. Schema: multiple schemas are deployed within a single database instance. The most efficient model, it places constraints on the environment. Usually this model will be implemented only by customers deploying their own applications.  (Note that a single deployment can combine Database and Schema consolidations.) Customer value: lower costs, better system utilization In this phase of the maturity model, under-utilized hardware can be used to host more workloads, or retired and those workloads migrated to consolidation platforms. Customers benefit from higher utilization of the hardware resources, resulting in reduced data center floor space, and lower power and cooling costs. And, the OpEx savings from Standardization are multiplied, since there are fewer physical components (both hardware and software) to manage. Customer value: higher productivity The OpEx benefits from Standardization are compounded since not only are there fewer types of things to manage, now there are fewer entities to manage. In this phase, customers discover that their IT staff has time to move away from "day-to-day" tasks and start investing in higher value activities. Database users benefit from consolidating onto shared infrastructures by relieving themselves of the requirement to maintain their own dedicated servers. Also, if the shared infrastructure offers capabilities such as High Availability / Disaster Recovery, which are often beyond the budget and skillset of a standalone database environment, then moving to the consolidation platform can provide access to those capabilities, resulting in less downtime. Capabilities / Characteristics In this phase, customers will typically deploy fixed-size clusters and consolidate on a cluster until that cluster is deemed "full," at which point a new cluster is built. Customers will define one or a few cluster architectures that are used wherever possible; occasionally there may be deployments which must be handled as exceptions. The "full" policy may be based on number of databases deployed on the cluster, or observed peak workload, etc. IT will own the provisioning of new databases on a cluster, making the decision of when and where to place new workloads. Resources may be managed dynamically, e.g., as a priority workload increases, it may be given more CPU and memory to handle the spike. Users will be charged at a fixed, relatively coarse level; or in some cases, no charging will be applied. Activities / Tasks Oracle offers several tools to plan a successful consolidation. Real Application Testing (RAT) has a feature to help plan and validate database consolidations. Enterprise Manager 12c's Cloud Management Pack for Database includes a planning module. Looking ahead, customers should start planning for the Services phase by defining the Service Catalog that will be made available for database services.

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• Finalists for Community Manager of the Year Announced

  - by Mike Stiles

  For as long as brand social has been around, there’s still an amazing disparity from company to company on the role of Community Manager. At some brands, they are the lead social innovators. At others, the task has been relegated to interns who are at the company temporarily. Some have total autonomy and trust. Others must get chain-of-command permission each time they engage. So what does a premiere “worth their weight in gold” Community Manager look like? More than anyone else in the building, they have the most intimate knowledge of who the customer is. They live on the front lines and are the first to detect problems and opportunities. They are sincere, raving fans of the brand themselves and are trusted advocates for the others. They’re fun to be around. They aren’t salespeople. Give me one Community Manager who’s been at the job 6 months over 5 focus groups any day. Because not unlike in speed dating, they must immediately learn how to make a positive, lasting impression on fans so they’ll want to return and keep the relationship going. They’re informers and entertainers, with a true belief in the value of the brand’s proposition. Internally, they live at the mercy of the resources allocated toward social. Many, whose managers don’t understand the time involved in properly curating a community, are tasked with 2 or 3 too many of them. 63% of CM’s will spend over 30 hours a week on one community. They come to intuitively know the value of the relationships they’re building, even if they can’t always be shown in a bar graph to the C-suite. Many must communicate how the customer feels to executives that simply don’t seem to want to hear it. Some can get the answers fans want quickly, others are frustrated in their ability to respond within an impressive timeframe. In short, in a corporate world coping with sweeping technological changes, amidst business school doublespeak, pie charts, decks, strat sessions and data points, the role of the Community Manager is the most…human. They are the true emotional connection to the real life customer. Which is why we sought to find a way to recognize and honor who they are, what they do, and how well they have defined the position as social grows and integrates into the larger organization. Meet our 3 finalists for Community Manager of the Year. Jeff Esposito with VistaprintJeff manages and heads up content strategy for all social networks and blogs. He also crafts company-wide policies surrounding the social space. Vistaprint won the NEDMA Gold Award for Twitter Strategy in 2010 and 2011, and a Bronze in 2011 for Social Media Strategy. Prior to Vistaprint, Jeff was Media Relations Manager with the Long Island Ducks. He graduated from Seton Hall University with a BA in English and a minor in Classical Studies. Stacey Acevero with Vocus In addition to social management, Stacey blogs at Vocus on influential marketing and social media, and blogs at PRWeb on public relations and SEO. She’s been named one of the #Nifty50 Women in Tech on Twitter 2 years in a row, as well as included in the 15 up-and-coming PR pros to watch in 2012. Carly Severn with the San Francisco BalletCarly drives engagement, widens the fanbase and generates digital content for America’s oldest professional ballet company. Managed properties include Facebook, Twitter, Tumblr, Pinterest, Instagram, YouTube and G+. Prior to joining the SF Ballet, Carly was Marketing & Press Coordinator at The Fitzwilliam Museum at Cambridge, where she graduated with a degree in English. We invite you to join us at the first annual Oracle Social Media Summit November 14 and 15 at the Wynn in Las Vegas where our finalists will be featured. Over 300 top brand marketers, agency executives, and social leaders & innovators will be exploring how social is transforming business. Space is limited and the information valuable, so get more info and get registered as soon as possible at the event site.

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