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• The Nine Cs of Customer Engagement

  - by Michael Snow

  Avoid Social Media Fatigue - Learn the 9 C's of Customer Engagement inside the Click Here The order you must follow to make the colored link appear in browsers. If not the default window link will appear 1. Select the word you want to use for the link 2. Select the desired color, Red, Black, etc 3. Select bold if necessary ___________________________________________________________________________________________________________________ Templates use two sizes of fonts and the sans-serif font tag for the email. All Fonts should be (Arial, Helvetica, sans-serif) tags Normal size reading body fonts should be set to the size of 2. Small font sizes should be set to 1 !!!!!!!DO NOT USE ANY OTHER SIZE FONT FOR THE EMAILS!!!!!!!! ___________________________________________________________________________________________________________________ -- Have We Hit a Social-Media Plateau? In recent years, social media has evolved from a cool but unproven medium to become the foundation of pragmatic social business and a driver of business value. Yet, time is running out for businesses to make the most out of this channel. This isn’t a warning. It’s a fact. Join leading industry analyst R “Ray” Wang as he explains how to apply the nine Cs of engagement to strengthen customer relationships. Learn: How to overcome social-media fatigue and make the most of the medium Why engagement is the most critical factor in the age of overexposure The nine pillars of successful customer engagement Register for the eighth Webcast in the Social Business Thought Leaders series today. Register Now Thurs., Sept. 20, 2012 10 a.m. PT / 1 p.m. ET Presented by: R “Ray” Wang Principal Analyst and CEO, Constellation Research Christian Finn Senior Director, Product Management Oracle Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Contact Us | Legal Notices and Terms of Use | Privacy Statement SEV100103386 Oracle Corporation - Worldwide Headquarters, 500 Oracle Parkway, OPL - E-mail Services, Redwood Shores, CA 94065, United States Your privacy is important to us. You can login to your account to update your e-mail subscriptions or you can opt-out of all Oracle Marketing e-mails at any time.Please note that opting-out of Marketing communications does not affect your receipt of important business communications related to your current relationship with Oracle such as Security Updates, Event Registration notices, Account Management and Support/Service communications.

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• A Simple Silverlight RSS Reader

  This is a simple silverlight RSS Reader which pulls out data from a feed url.

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• Content appearing under multiple categories; anything I can do to prevent duplicate penalty?

  - by dave

  I'm working with a CMS that allows me to post content in to multiple categories. So, I have this link: www.site.com/category/green-cars Here are the GREEN cars TITLE: A Big green car INTRO: this is a great big green car. But then I have this link: www.site.com/category/big-cars Here are the BIG cars TITLE: A Big green car INTRO: this is a great big green car. So essentially - for every item of content, header and the intro sentence is the same regardless of the category the item appears in. Will a search engine penalise the site for having the same content in this way? I've looked at canonical links, but I don't think this is relevant here. All my content points to the same page - but the content may appear in multiple categories first. Or am I worrying about nothing? Thanks.

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• Legal responsibility of public posts

  - by Murdock

  Given a public site with no logins: I let people post links to public Facebook profiles, and my site fetches the profile picture and displays it. Would it be ok if I just told people to post profiles of which they had the owner’s permission? Does such a statement exonerate me from copyright infringements and place the burden on the user? Edit: For bonus points. Can the statement just be a notice under the button (that will save the link) that says that "By clicking this button you agree to the terms and conditions" with maybe a link to the terms and conditions.

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• webmaster tools 500 crawl error for asp faceted navigation that does not exist

  - by user19007

  i am getting 2,500 type 500 url errors in google webmaster tools. These pages are faceted navigation results that can not be reached by a site visitor. These pages do not exist. We are using faceted navigation with the Volusion platform (asp.net, I think). I have specified url parameters in webmaster tools so that google will not try to index anything faceted. This does not stop the errors from generating. I am concerned about how this might effect seo (bleeding page rank). I can provide additional information if needed. I am not sure how to solve this. I have started down the path of creating 301's, but having some difficulty there as well.

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• HTML5 valid Google+ Button - Bad value publisher for attribute rel

  - by mrtsherman

  I recently migrated my website from xhtml transitional to html5. Specifically so that I could make use of valid block level anchor tags. <a><div /></a>. When running validation I encountered the following error: Bad value publisher for attribute rel on element link: Keyword publisher is not registered. But according to this page, that is exactly what I am supposed to do. https://developers.google.com/+/plugins/badge/#connect My code: <link href="https://plus.google.com/xxxxxxxxxxxxxxxx" rel="publisher" /> <a href="https://plus.google.com/xxxxxxxxxxxxxxx?prsrc=3" style="text-decoration:none;"> <img src="https://ssl.gstatic.com/images/icons/gplus-16.png" alt="" style="border:0;width:16px;height:16px;"/> </a> I can't figure out how to implement this in an html5 compliant way. Can anyone help?

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• Services - Separate Sites or One Site - Impact on SEO

  - by Lynda

  I have a client who is a lawyer that specializes in Criminal Defense and DUI, however, he does not show up well in Google. In researching the sites that rank better have much more content for those specialties than his site does and my thought it that he needs to add more quality content to rank better for those searches. On his site he mentions his specialties, but also he has various personal things on his sites that reflect his interest. These are clearly separated from the business portion. My questions are should he 1) separate his personal information into a new domain and 2) should he have a separate URL for each of his specialties? OR would one URL work as long as everything is clearly separated? I read once that for legal services to rank well you should make a separate site for each specialty and have that site focus solely on that service.

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• Picture lens doesn't find anything

  - by Han Cnx

  I get Facebook results, but nothing from my computer. If I open a terminal and use 'locate' then I can find stuff, but the picture lens is empty. Note that my picture files are on an NTFS partition. I have made a link named 'Pictures' in my home folder that points to the location where the picture files are. Again, this works with the 'locate' command and it also works for the Music lens, which is also a link in my home folder. It also (kinda) works for the Video lens, though it only wants to find videos I have opened, which seems not consistent with the other lenses. (and also not very useful this way)

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• How to prevent a specific website from linking to our domain?

  - by Edward

  We have a landing page which is used only for running an ad campaign. There is a website that has found this link somehow and is linking to it. I've been told by marketing they don't want that website linking to the landing page. How can I prevent a specific website from linking to our domain? I don't want to block all websites from linking to it, just this specific one. Is there solution something to do with .htaccess? If so, please provide an example of doing this or a link to example because I've been unable to find one.

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• Use Google Analytics to record newsletter clicks to an external website

  - by rlsaj

  Note: by external website I mean a website that we do not have access to the code. For example www.facebook.com I want to record how many social share clicks we have from our customer newsletters. For example, when a customer receives a newsletter they can click "Share this on Facebook" which shares the hosted version of the newsletter. If I wanted to record these newsletter clicks to our website I understand we'd use Google URL Builder (https://support.google.com/analytics/answer/1033867?hl=en) to create a UTM URL but because we're linking to an external site, how do we record this?

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• ICAM Webcast Replay and slides

  - by Darin Pendergraft

  On October 10, 2012 Derrick Harcey and I co-presented on how Oracle IDM helps customers address the guidelines of Identity Credential Access Management, from a Federal (FICAM) and a State (SICAM) perspective. If you missed the webcast, here is a link to the replay:  webcast replay link. Derrick did a nice job reviewing the various ICAM components and architectures, and then invited me to provide additional detail on the Oracle technology stack.  He then closed by mapping the ICAM architectures to various components of the Oracle IDM platform. Icam oracle-webcast-2012-10-10 from OracleIDM The next webcast in the Secure Government Training Series, Safeguarding Government Cyberspace will be held Wednesday, November 28th.

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• Does Submit to Index on a page with new content update Content Keywords for the site?

  - by Dan Kanze

  Using Google Webmaster Tools I'm trying to update the Content Keywords of my site. I'm confused about the relationship between Submit to Index and Content Keywords Does Fetch as Google -- Submit to Index on a previously existing indexed page containing new content expidite updating the Content Keywords crawled by the real Google bot? Does Submit to Index only submit new URL's so that previously indexed URL's still point to the older cached version until Google crawls specifically for new content on its own? Does Submit to Index have anything to do with Content Keywords or crawling new content being a previously indexed page or never been indexed page?

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• What kind of spam is this?

  - by SSilk

  I realize this is a pretty vague question, but I occasionally get spam messages through my contact form on a Drupal 6 site. The contact form does not have any anti-spam protection (i.e. math question). The messages I get are all very similar and just jumbled junk, like below, so I think they're all from the same source. Example: ylsaf0V bpsdfuxnhjjd, [url=http://wwgfsggzgyjyjm.com/]wwgrfgzrgsjyjm[/url], [link=http://xmgvyghcuufvb.com/]xmjyhvyjyfjirovb[/link], http://frgxmdghrgruhfc.com/ Anyway, I'm just wondering what the point of such a message is. All the links are dead, it's illegible, and it's not trying to sell me a product or get me to do anything, so I'm a bit perplexed. Is there any way to tell where they're coming from? And how concerned should I be? To be clear, I'm not asking how to avoid them, I realize just adding a simple math challenge or captcha would likely do the job.

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• Is code like this a "train wreck" (in violation of Law of Demeter)?

  - by Michael Kjörling

  Browsing through some code I've written, I came across the following construct which got me thinking. At a first glance, it seems clean enough. Yes, in the actual code the getLocation() method has a slightly more specific name which better describes exactly which location it gets. service.setLocation(this.configuration.getLocation().toString()); In this case, service is an instance variable of a known type, declared within the method. this.configuration comes from being passed in to the class constructor, and is an instance of a class implementing a specific interface (which mandates a public getLocation() method). Hence, the return type of the expression this.configuration.getLocation() is known; specifically in this case, it is a java.net.URL, whereas service.setLocation() wants a String. Since the two types String and URL are not directly compatible, some sort of conversion is required to fit the square peg in the round hole. However, according to the Law of Demeter as cited in Clean Code, a method f in class C should only call methods on C, objects created by or passed as arguments to f, and objects held in instance variables of C. Anything beyond that (the final toString() in my particular case above, unless you consider a temporary object created as a result of the method invocation itself, in which case the whole Law seems to be moot) is disallowed. Is there a valid reasoning why a call like the above, given the constraints listed, should be discouraged or even disallowed? Or am I just being overly nitpicky? If I were to implement a method URLToString() which simply calls toString() on a URL object (such as that returned by getLocation()) passed to it as a parameter, and returns the result, I could wrap the getLocation() call in it to achieve exactly the same result; effectively, I would just move the conversion one step outward. Would that somehow make it acceptable? (It seems to me, intuitively, that it should not make any difference either way, since all that does is move things around a little. However, going by the letter of the Law of Demeter as cited, it would be acceptable, since I would then be operating directly on a parameter to a function.) Would it make any difference if this was about something slightly more exotic than calling toString() on a standard type? When answering, do keep in mind that altering the behavior or API of the type that the service variable is of is not practical. Also, for the sake of argument, let's say that altering the return type of getLocation() is also impractical.

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• SEO on an existing platform

  - by Simon

  I'm given the task to increase user visits and conversions on for a recruitment website. Conversions would be interested job seekers submitting their CV. The manager would first like to increase the organic search results and optimize the website before starting with targeted campaigns. The problem is, they are using a proprietary recruitment software platform which I can barely add changes to. For example, the url's all look like dynamic url's without any semantic meaning and the markup is almost completely build automatically by that platform. I'm also confident that the lack of submitted CV's is due to a bad user experience of the website (no incentives or clear CTA to register) Besides optimizing the static texts and page titles, is there anything I can do? Thanks

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• MVC .Net, WebMatrix talk presentations and webinars

  - by subodhnpushpak

  I presented sessions on MVC .Net and webmatrix. I covered stuff like what’s new in MVC .net and the architecture goodness of MVC pattern. I also demonstrated how MVC 3 / MVC 4 harness HTML 5 / mobile along with Jquery and Modernizr.  PHP coding using MVC and Webmatrix and other advanced stuff like hosting PHP on windows or porting MYSQL Db to MSSQL is also is also part of the demo in the sessions. The slide decks are available at below link and all the demo is recorded and also shared at below link.   WebMatrix View more presentations from Subodh Pushpak.   WebMatrix2 View more presentations from Subodh Pushpak.   The recordings / Demo can be accessed at and If you have any suggestions / ideas / comments; please do post.

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• Directing from a 1und1 hosting solution, with urls intact

  - by Jelmar

  I have done this before on GoDaddy without a hitch, but I cannot seem to figure out this particular case. I have a domain space with temporary url http://yogainun.mysubname.com/ and am hosting the domain name that is to be applied to it at 1und1.de. Right now I have set it up so that from the 1und1 domain name hosting the address http://www.yoga-in-unternehmen.de/ is frame redirected to the subdomain that I just referred to. But this is not what I want. http://www.yoga-in-unternehmen.de/ is to be the domain. With the frame redirect, url's like http://www.yoga-in-unternehmen.de/example-article do not show up. But this is what I want. With godaddy in a similar case, I just turned on DNS and changed the name servers. That worked without problem, but with 1und1 not. Is there something I am missing?

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• Deleting Pages and SEO

  - by Lynda

  I am in the process of re-designing my website. I will be changing the URL structure of several pages and in some cases the pages are going to be deleted as they are no longer necessary or obsolete. My question is this: I do not want to effect any SEO by having a lot of 404 errors pop-up. For the pages that I am changing the URL I will set 301 redirects but how do I handle the pages that I am deleting outright and have no redirects? From my understanding if those pages start showing 404s it will hurt SEO. Is this correct? How do I handle deletion of pages?

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• Repeating keywords in inbound links

  - by JJ_Jason

  Hy. I have a service similar to bit.ly. The link generation method is similar but the site is not. A user uses my site just like the mentioned bit.ly, but i offer a differnet kind of service for which i would want to rank (on Google) for. If i were to generate links such as: mysite.com/my-keywords/1Asdf34 would it be considered spammy or black hat? The same for bit.ly would be: bit.ly/url-shortening-services/3k1dS4sd For bit.ly it would defeat the purpose, but url length in my case does not have to be short.

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• Getting the keyword as a parameter from Adwords using ValueTrack

  - by Stephen Ostermiller

  I set up an AdWords campaign for website following the instructions for Google AdWords ValueTrack. One of the things that it is supposed to be able to do is pass the keyword as a URL parameter using the code {keyword} in the URL. I set it up for integration with Google Analytics such the landing URLs would look like: http://example.com/landing.html?utm_source=adwords&utm_medium=cpc&utm_term=%7Bkeyword%7D&utm_content=my_content&utm_campaign=my_page where {keyword} is in the utm_term parameter. Hower, this keyword substitution isn't happening. Why?

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• How to structure my AdWords campaign for testing and different groups of keywords?

  - by Romain Dorange

  I am starting an AdWords campaigns and I will measure conversion rates using the AdWords conversion tracking pixel. Conversion might be account creation or a concrete sale. As it will be a test campaign to have some insights on CTR, CR, etc... on the future, I am likely to try several configurations: Two different ads with different landing URL and messages: one with a focus on the product / the other will contains a discount embedded in the URL. 4 different groups or themes of keywords. I guess I have to build 4 ads groups based on the keywords 2 ads with the different messages assign the two ads to each ads groups follow the campaign precisely in the ads tabs where I can see the effectiveness of each Ads per Ads Groups (for a total of 8 lines of reporting) Also, what are the key performance indicators that I can have from an AdWords campaign to measure global effectiveness? measure of return on investment from concrete sales (tracking pixel with e-commerce tag on confirmation page) measure o return on investment from leads acquisition (tracking pixel on account creation) measure of traffic increase with the campaign

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• need help connecting to bitbucket repository with sourceTree on windows 8

  - by pythonian29033

  I'm having trouble adding and cloning my repo on bitbucket to the sourceTree app, we're only starting with this now and we're a small company, so there's not much knowledge around this. now I've gone through The documentation on sourceTree for help, but I've noticed when I select my repo on bitbucket, it uses the repo url I select and appends a .git at the end. Then a notice message says This is not a valid source path / URL, but when I click Details... I get a dialogBox with nothing in it and an ok button. and when I'm done entering the details the 'Clone' button remains disabled. Is this Windows 8 or am I actually doing something wrong? Now I usually use ubuntu, but we just got these new ASUS ultrabooks at work and it's a pain to install any linux Distro on here. So I'm stuck with windows 8

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• Why Wikipedia doesn't appear as a referral in Google Analytics' Traffic sources?

  - by Rober

  One of my clients has a website and got not spammy backlinks in a Wikipedia article. When I test it for SEO purposes with Google Analytics (from different IPs), apparently there is no referral information. On the Real-Time view my test visit is visible but with There is no data for this view in the referrals subview. And this visits appear as (direct) / (none) on the Traffic sources view. Wikipedia is not hiding in any way its links origin, since it is shown in the server visits log. Is Google ignoring Wikipedia as a referral? Am I missing anything else? Update: Now it works, several days after the link was active. Maybe something is detecting for how long the link was there so that it doesn't work just from the beggining, as a security measure? Many visits are actually not recorded.

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• Adding a list of "recent articles" affects SEO

  - by Groo

  We have a site which has a sidebar with sections (or "widgets" if you like) showing stuff like "Recent Articles", "Other Articles by this User", "Similar Articles" etc. The issue is, Google seems to take these links very seriously. In fact, if I have only a single article which is closely related to a certain phrase (and several other pages link to it in their sidebars), when I do a Google search, it lists all those other pages highlighting that one link to the page that should actually be the most relevant one. And these pages don't even mention the phrase anywhere else. It there a common approach with adding these sidebar links? For example, I might add them through ajax after the page is loaded, but then crawlers will have harder time finding them?

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• Caching items in Orchard

  - by Bertrand Le Roy

  Orchard has its own caching API that while built on top of ASP.NET's caching feature adds a couple of interesting twists. In addition to its usual work, the Orchard cache API must transparently separate the cache entries by tenant but beyond that, it does offer a more modern API. Here's for example how I'm using the API in the new version of my Favicon module: _cacheManager.Get( "Vandelay.Favicon.Url", ctx => { ctx.Monitor(_signals.When("Vandelay.Favicon.Changed")); var faviconSettings = ...; return faviconSettings.FaviconUrl; }); .csharpcode, .csharpcode pre { font-size: small; color: black; font-family: consolas, "Courier New", courier, monospace; background-color: #ffffff; /*white-space: pre;*/ } .csharpcode pre { margin: 0em; } .csharpcode .rem { color: #008000; } .csharpcode .kwrd { color: #0000ff; } .csharpcode .str { color: #006080; } .csharpcode .op { color: #0000c0; } .csharpcode .preproc { color: #cc6633; } .csharpcode .asp { background-color: #ffff00; } .csharpcode .html { color: #800000; } .csharpcode .attr { color: #ff0000; } .csharpcode .alt { background-color: #f4f4f4; width: 100%; margin: 0em; } .csharpcode .lnum { color: #606060; } There is no need for any code to test for the existence of the cache entry or to later fill that entry. Seriously, how many times have you written code like this: var faviconUrl = (string)cache["Vandelay.Favicon.Url"]; if (faviconUrl == null) { faviconUrl = ...; cache.Add("Vandelay.Favicon.Url", faviconUrl, ...); } Orchard's cache API takes that control flow and internalizes it into the API so that you never have to write it again. Notice how even casting the object from the cache is no longer necessary as the type can be inferred from the return type of the Lambda. The Lambda itself is of course only hit when the cache entry is not found. In addition to fetching the object we're looking for, it also sets up the dependencies to monitor. You can monitor anything that implements IVolatileToken. Here, we are monitoring a specific signal ("Vandelay.Favicon.Changed") that can be triggered by other parts of the application like so: _signals.Trigger("Vandelay.Favicon.Changed"); In other words, you don't explicitly expire the cache entry. Instead, something happens that triggers the expiration. Other implementations of IVolatileToken include absolute expiration or monitoring of the files under a virtual path, but you can also come up with your own.

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