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  • Outsource SEO - A Strong Business Case

    Outsourcing became quite popular in the 1990's as companies raced to reduce costs by moving non-essential functions out of the corporate cost structure. One of the main methods for doing this was to outsource. The basic business case to move any function to a subcontract was quite simple. Subcontractors that focus only on one thing have probably developed a deeper technical understanding of the process and are more effective. Economies of scale allow the outsourcer to provide the same (or higher quality) service at a lower price.

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  • How Not to Create an Online Business

    As a web company we are in contact with many embryonic web businesses. Some have been in existence for a while, others still have the wrapping on them. One common theme we find, and it's a real issue, is business owners don't think about web traffic until it's too late.

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  • Finding Profitable Keywords For Your Internet Business

    There are hundreds of methods to use to find keywords in today's marketplace and the main focus of this post is to find profitable keywords for your Internet business. I prefer to stick with one method that works very well and it is free. These keywords will help you generate organic free traffic to your website and in turn if you have the right mechanisms in place to capture leads, then these keywords become very profitable for you.

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  • Directory Submission - What's in it For Your Business?

    Maybe you own an online shop or have services to offer; if this is the case, then you would certainly want exposure. This step is important, especially if you are new to all of this because it can make or break your business' success. So if you feel as if you are not getting off on the right start or that you need something extra, then why not go for directory submission?

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  • SEO and Small Businesses

    Small business needs online marketing, and the best way to do that is by search engine optimization. SEO is the best way to get free highly targeted traffic.

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  • How an SEO Company Optimizes a Business

    Search engine optimization or SEO enhances a business by generating traffic on a web site. Increased traffic is generated when a website is displayed at the very beginning of search results when a keyword/s is entered into a search engine, like Google.

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  • SEO Certification, Your Business, and Results

    The big question about SEO certification is does it do anything for your business? Small businesses and large businesses alike realize the importance of finding someone that is capable of either completing search engine optimization projects or offer SEO training to their staff.

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  • Search Engine Optimization For Your Business

    We are living in the world of competition. As a businessman, you have to do an initiative that will make your business grow. With this, it is important to know about search engine optimization to make your site stand out in the search engine.

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  • Business Website and Importance of SEO

    The most important objective of search engine optimization is help a website come up on the search results of search engines. Today more and more business owners are using the web as a path to reach the customers globally.

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  • When is a PHP project too small for a framework?

    - by Jonathan Nicol
    I'm about to start on a small, static website project: no database or CMS required. Basically, a brochure website. I used the CodeIgniter framework recently to develop a full-blown web application, and I'm wondering if it appropriate to also use CI for smaller, simpler sites. Typically for a static brochure site I would write regular PHP pages with a few includes thrown in to save on repetition (i.e. HTML with a sprinking of PHP), but this time around I'm wondering if my new friend CodeIgniter might be able to streamline the development process. Is it sensible to consider a framework for such a simple project, or is it overkill? I'm worried that I might be the proverbial carpenter whose only tool is a hammer, and sees every problem as a nail!

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  • Working Solo On Small Projects: Cowboy Coding The Way To Go?

    - by snicker
    I am a big advocate of agile methods when working on teams and/or large projects. However, I find that for smaller projects, when working solo, I usually start the project writing unit tests, documenting extensively, refactoring. As time wears on, I stop because I feel like I'm wasting time. I find that cowboy coding with an agile spin (testing often, writing human readable code) often works extremely well for me on small, solo projects that I don't expect others to have to work with. Do other people share my sentiment? Or do you think that one should never stick to their guns (get it? cowboys)? So the real question: Are there any agile methodologies that are particularly tailored to a solo project? (other than my "agile cowboy" method above)

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  • Oracle Social Network -The Social Glue for Enterprise Applications

    - by me
    Tom Petrocelli of Enterprise Strategy Group published a report recently, “Oracle Social Network: The Social Glue for Enterprise Applications”, on Oracle Social Network (OSN) and how traditional social products create social silos whereas OSN is the “social glue” for enterprise applications.  This report supports the point of Oracle’s Social Business Strategy to seamless integrate social capabilities into the main business processes. Quote from report: “Oracle has adopted the correct approach to creating a social layer and socially enabled applications. Oracle Social Network is not simply another enterprise social network product; it is a complete social layer for the enterprise application stack. This approach will serve Oracle users well in the future.” OSN allow to capture the related Conversations of a business process right where it’s happens – within the respective Business application.  Fusion CRM is an excellent example for this approach. Quote from report: “Oracle’s new software, Oracle Social Network, is an example of a solution to the silo problem. While Oracle fields a typical enterprise social network application with microblogging, file sharing, shared documents or wikis, and activity streams, the front-end application is only a small part of what Oracle Social Network does. Instead, Oracle Social Network is a platform that provides social features as a service to other enterprise applications. In effect, Oracle Social Network socially enables all of Oracle’s enterprise applications—all enterprise applications really—with not only the same features, but also the same conversations. As a result, the social conversations act as a conduit for inter-application communication and collaboration.” Source: ESG Research Report, Oracle Social Network: The Social Glue for Enterprise Applications, August 2012. cross-post from Oracle WebCenter blog

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