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  • Another Custom Property Locator: a Library of Books

    - by Cindy McMullen
    Introduction The previous post gave an introduction to custom property locators and showed how create one using JDeveloper.  This post continues on the custom locator theme, with a slightly more complex locator: a library of books.  It demonstrates using the DAO pattern to delegate data access from the Locator, which is likely how many actual backing stores will integrate with the Locator.  You can imagine, rather than a library of books, the data store might be a user database of sorts.  The same sort of pattern would apply. This post uses the BookLocator example originally shown in the WebCenter documentation, but has: updated the source code to reflect the final Property APIs includes the steps for generating the namespace and property definition files via JDeveloper detailed usage of the PropertyService APIs Getting Started If you're new to JDeveloper, you might want to check out this tutorial.  There is also the "Jump-Start to using Personalization" blog post that you might find useful.  Otherwise, if you're already familiar with both, you can skip those tutorials and jump right in to using JDeveloper. Download the BookLocator.zip file (which has been updated from the original post) and unzip it to a new directory.  Start JDeveloper, navigate to the BookLocator.jws file, and open it.   It should look something like this: The Properties Namespace file contains the property definitions and property set definitions you define.  It is explained more in detail in the Namespace documentation.  Although this example doesn't show it, the property set definitions have the ability to reference multiple locators per property.   This can be done by right-clicking on the 'Locator Info' box.  Configure the contents of the Locator Map  by editing locators and mapping them to available property names in the property set definition. Compiling, deploying, and running your locator The rest of the steps in this tutorial basically follow those in the previous blog on custom locators, and won't be repeated here.   A scenario to invoke your locator is included with the sample app: see BookProperties.scenarios_diagram above.  Summary This post demonstrates a simple library of books accessed by the BookPropertyLocator via the DAO layer.  This is a useful pattern for more realistic property retrievals, such as a backing user store.  It also points out the possibility of retrieving properties from multiple locators, which would be quite handy to retrieve user attributes from multiple sources.

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  • Iterative and Incremental Principle Series 1: The Dreaded Assignment

    - by llowitz
    A few days ago, while making breakfast for my teenage son… he turned to me and happily exclaimed, “I really like how my high school Government class assigns our reading homework.  In middle school, we had to read a chapter each week.  Everyone dreaded it.  In high school, our teacher assigns us a section or two every day.  We still end up reading a chapter each week, but this way is so much easier and I’m actually remembered what I’ve read!” Wow!  Once I recovered from my initial shock that my high school son actually initiated conversation with me, it struck me that he was describing one of the five basic OUM principles -- Iterative and Incremental.   Not only did he describe how his teacher divided a week long assignment into daily increments, but he went on to communicate some of the major benefits of having shorter, more achievable milestones.  I started to think about other applications of the iterative and incremental approach and I realized that I had incorporated this approach when I recently rededicated myself to physical fitness.  Join me over the next four days as I present an Iterative and Incremental blog series where I relate my personal experience incorporating the iterative and incremental approach and the benefits that I achieved.

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  • Recording Available - Features and Functions Payments Module

    - by MHundal
    The Payments Module recording provides a high-level overview of Payments Processing in ETPM.  The recording discusses the Payments Data Model, including Payment Events, Tenders, Tender Control, Deposit and Deposit Control.  In addition, there is a product demonstration of payment processing in the system. Payments Module Overview:  https://oracletalk.webex.com/oracletalk/ldr.php?AT=pb&SP=MC&rID=67364002&rKey=9fe755e4f41a2d4d

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  • Exadata X3 Expandability Update

    - by Bandari Huang
    Exadata Database Machine X3-2 Data Sheet New 10/29/2012 Up to 18 racks can be connected without requiring additional InfiniBand switches. Exadata Database Machine X3-8 Data Sheet New 10/24/2012 Scale by connecting multiple Exadata Database Machine X3-8 racks or Exadata Storage Expansion Racks. Up to 18 racks can be connected by simply connecting via InfiniBand cables. Larger configurations can be built with additional InfiniBand switches.  

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  • 20 Jahre Solaris - 25 Jahre SPARC!

    - by Stefan Hinker
    Normalerweise wiederhole ich ja nicht einfach das, was woanders schon steht.  Hier mache ich eine Ausnahme... 20 Jahre Solaris - Und wer hat die ganzen Innovationspreise bekommen?25 Jahre SPARC - und kein bisschen muede :-) Wie die Geschichte weiter geht, steht ganz unten auf diesen Seite - also schnell nachsehen... Und wer's lieber als Video mag: 20 Jahre Solaris - 25 Jahre SPARC (Kaum zu glauben, ich habe nur die ersten 4 Jahre von Solaris "verpasst".  Die Zeit vergeht wohl doch...)

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  • Translatability Guidelines for Usability Professionals

    - by ultan o'broin
    There is a clearly a demand for translatability guidelines aimed at usability professionals working in the enterprise applications space, judging by Google Analytics and the interest generated in the Twitterverse by my previous post on the subject. So let's continue the conversation. I'll flesh out each of the original points a bit more in posts over the coming weeks. Bear in mind that large-scale enterprise translation is a process. It needs to be scalable, repeatable, maintainable, and above meet the requirements of automation. That doesn't mean the user experience needs to suffer, however. So, stay tuned for some translatability best practices for usability professionals....

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  • Public Cloud, co-location and managed services ... what is the cloud?

    - by llaszews
    Recently I have had conversation with a number of people that are selling and implementing 'cloud' solutions. I put cloud in quotes as implementations like co-location (aka co-lo) and managed services (sometimes referred to as 'your mess for less') have become popular options for companies moving to the cloud. These are obviously not pure public cloud offerings and probably more of hybrid cloud implementations as the infrastructure (PasS and IaaS)is dedicated to a specific customer. This eliminates the security, multi-tenancy, performance and other concerns that companies have regarding public cloud. Are co-location and managed services cloud to you? Are they something your company is considering when you think about cloud ?

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  • Master Data Management – A Foundation for Big Data Analysis

    - by Manouj Tahiliani
    While Master Data Management has crossed the proverbial chasm and is on its way to becoming mainstream, businesses are being hammered by a new megatrend called Big Data. Big Data is characterized by massive volumes, its high frequency, the variety of less structured data sources such as email, sensors, smart meters, social networks, and Weblogs, and the need to analyze vast amounts of data to determine value to improve upon management decisions. Businesses that have embraced MDM to get a single, enriched and unified view of Master data by resolving semantic discrepancies and augmenting the explicit master data information from within the enterprise with implicit data from outside the enterprise like social profiles will have a leg up in embracing Big Data solutions. This is especially true for large and medium-sized businesses in industries like Retail, Communications, Financial Services, etc that would find it very challenging to get comprehensive analytical coverage and derive long-term success without resolving the limitations of the heterogeneous topology that leads to disparate, fragmented and incomplete master data. For analytical success from Big Data or in other words ROI from Big Data Investments, businesses need to acquire, organize and analyze the deluge of data to make better decisions. There will need to be a coexistence of structured and unstructured data and to maintain a tight link between the two to extract maximum insights. MDM is the catalyst that helps maintain that tight linkage by providing an understanding about the identity, characteristics of Persons, Companies, Products, Suppliers, etc. associated with the Big Data and thereby help accelerate ROI. In my next post I will discuss about patterns for co-existing Big Data Solutions and MDM. Feel free to provide comments and thoughts on above as well as Integration or Architectural patterns.

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  • GLP for Pillar Axiom 600 Storage System Implementation Specialist

    - by uwes
    Now availabe at OPN Competency Center. The guided learning path provides you with an overview of the Pillar Axiom 600 storage system, and the technical details that you need to become a Pillar Axiom 600 Storage System Certified Implementation Specialist.  Learn more, go to: Pillar Axiom 600 Storage System Implementation Specialist.

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  • EBS Concurrent Processing Information Center

    - by LuciaC
    Do you have problems or questions about concurrent request processing?  Do you want to know: How and when to run CP Diagnostics? What are the latest Hot Topics being looked at for Concurrent Processing? All about the Concurrent Process Analyzer self-service Health-Check script? Go to the EBS Concurrent Processing Information Center (Doc ID 1304305.1) and find out the above and lots more!

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  • Devoxx Belgium - CFP Closes On July 5th

    - by Yolande Poirier
    The biggest Java conference in Europe is taking place in Antwerp, Belgium from November 11 to 15, 2013. The conference is designed by developers for developers and attracts renowned international speakers. The review committee looks for passionate speakers who are technically knowledgeable and not afraid to speak in front of a full room of Devoxxians. The speakers can increase CFP acceptance rate by submitting one or more talks for Tools in Action, Quickie, BOF, University session, Conference and Hands On Labs sessions.

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  • Best practice for scaling a single application source to multiple nodes

    - by Andrew Waters
    I have an application which needs to scale horizontally to cover web and service nodes (at the moment they're all on one) but interact with the same set of databases and source files (both application code and custom assets). Database is no problem, it's handled already with replication in MongoDB. Also, the configuration of the servers are the same (100% linux). This question is literally about sharing a filesystem between machines so that its content is always correct, regardless of the node accessing it. My two thoughts have so far been NFS and SAN - SAN being prohibitively expensive and NFS seeing some performance issues on the second node with regards to glob()ing in PHP. Does anyone have recommended strategies or other techniques that don't involved sharding data across nodes or any potential gotchas in NFS that may cause slow disk seek times? To give you an idea of the scale, the main node initialises it's application modules in ~ 0.01 seconds. The secondary is taking ~2.2 seconds. They're VM's inside a local virtual network in ESXi and ping time between them is ~0.3ms

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  • Belgrade Open Source Software Development Center

    - by Tori Wieldt
    A new Open Source Software Development Center is open at University of Belgrade Serbia. It centers around using Java & NetBeans as open source projects to learn from and contribute to. Assistant Professor Zoran Sevarac says that not only does the center allow him to teach software development using open source projects, but also "we are improving our University courses based on the experience we get from working on open source code."  Some of the projects underway are a NetBeans UML plugin; Neuroph (a Java neural network framework, with a NetBeans Platform-based UI); a NetBeans DOAP Plugin; WorkieTalkie (NetBeans chat plugin); and 2D and 3D visualization plugins for NetBeans. Here's video describing the NetBeans UML plugin: University of Belgrade also has an official university course about open source development, where students learn to use development tools, work in teams, participate in open source projects and learn from real world software development projects. Students, teachers, and researchers at the University of Belgrade, and any member of the open source community are welcome to come to learn software development from successful open source projects. For more information, you can contact Zoran Sevarac (@neuroph on Twitter). 

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  • Improving the performance of JDeveloper11g (part 2) and JVMs in general

    - by asantaga
    Just received an email from one of our JVM developers who read my blog entry on Performance tuning JDeveloper11g and he's confirmed that all of the above parameters are totally supported :-) He's also provided a description of the parameters so we can learn what magic is actually being applied. - -XX:+AggressiveOpts -- this enables the latest and greatest JVM optimizations. It will likely help most Java applications. It's fully supported. The downside of it is that because it has the latest and greatest optimizations, there is some small probability that it may not offer as good of an experience. As those features enabled with this command line option have "matured", they are made the default in a future JDK release. So, you can think of this command line option as the place where the newest optimizations get introduced. Some time later they are moved out from under AggressiveOpts to become default behavior. -XX:+OptimizeStringConcat -- only works with the -server JVM. It may be enabled by the default in a future JDK 7 update release. This option delays the construction of a StringBuilder/StringBuffer and attempts to avoid re-sizing the underlying char[] by attempting to detect the size of the char[] to allocate based on what's being appended to the StringBuilder/StringBuffer. -XX:+UseStringCache -- I would not suggest using this unless you knew that JDeveloper allocated the same string over and over again. And, the string that's allocated over and over again is one of the first 100,000 allocated strings. In short, I'd recommend against using it. And, in fact, in Java 7 (currently) does not include this feature. -XX:+UseCompressedOops -- applicable to 64-bit JVMs. And, if you're using a 64-bit JVM, I'd suggest you use it. It's auto enabled in JDK 7 64-bit JVMs and later JDK 6 64-bit JVMs enable it by default too. -XX:+UseGCOverheadLimit -- by default this option is already enabled. One other command line option to consider is -XX:+TieredCompilation for a JDK 6 Update 25 or later, or JDK 7. This gives you the startup of a -client JVM and the peak performance of a -server JVM. Awesome-ness!  Finally, Charlies also pointed out to me a "new" book he's just published where he goes into the details of JVM tuning, a must for all Fusion Middleware tuning exercises..  (click the book)  Thanks Charlie!

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  • New Recipes for WebLogic 12.1.2

    - by JuergenKress
    New Recipes for Oracle WebLogic 12.1.2 Oracle ACE Director Frank Munz talks about the new content to be found in the newly published second edition of his book "Oracle WebLogic Server 12c: Distinctive Recipes: Architecture, Development and Administration," and about some of his favorite features in WebLogic 12.1.2. Watch the video here. WebLogic Partner Community For regular information become a member in the WebLogic Partner Community please visit: http://www.oracle.com/partners/goto/wls-emea ( OPN account required). If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Mix Forum Wiki Technorati Tags: Frank Munz,WebLogic Recipes,WebLogic,WebLogic Community,Oracle,OPN,Jürgen Kress

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  • Virtual Developer Day - EMEA-friendly time

    - by Tori Wieldt
    OTN's Virtual Developer Day lets you learn about the latest technical improvements in Java without leaving your desk/couch/park bench. Watch informative tutorials on your laptop and improve your Java programming expertise and engage in live chat sessions with Java experts, all for FREE.  OTN Virtual Developer Day: Java Europe/Africa/Middle East - June 25 09:00 to 13:00 BST / 10:00 to 14:00 CEST / 13:30 to 17:30 IST / 12:00 to 16:00 MSK / 08:00 to 12:00 Corresponding UTC (GMT) After a short keynote, you can dive into one of these three tracks:  Java SE 8 Track Learn about the features scheduled for Java SE 8, including Lambda expressions, extension methods for interfaces and a new Date and Time API. Learn how to create basic apps with JavaFX.  Java EE Track Take a close look at the new functionality in Java EE 7. Get presentations and demos on JSON, WebSockets, Batch, Concurrency, JAX-RS 2, JMS 2,  Java Embedded Track Provides an introductions to the Raspberry Pi, the Keil board, ARM architecture, and how to make it all work with Java Embedded. You know Java, now really know Java. Register now!

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  • Obtaining the correct Client IP address when a Physical Load Balancer and a Web Server Configured With Proxy Plug-in Are Between The Client And Weblogic

    - by adejuanc
    Some Load Balancers like Big-IP have build in interoperability with Weblogic Cluster, this means they know how Weblogic understand a header named 'WL-Proxy-Client-IP' to identify the original client ip.The problem comes when you have a Web Server configured with weblogic plug-in between the Load Balancer and the back-end weblogic servers - WL-Proxy-Client-IP this is not designed to go to Web server proxy plug-in. The plug-in will not use a WL-Proxy-Client-IP header that came in from the previous hop (which is this case is the Physical Load Balancer but could be anything), in order to prevent IP spoofing, therefore the plug-in won't pass on what Load Balancer has set for it.So unfortunately under this Architecture the header will be useless. To get the client IP from Weblogic you need to configure extended log format and create a custom field that gets the appropriate header containing the IP of the client.On WLS versions prior to 10.3.3 use these instructions:You can also create user-defined fields for inclusion in an HTTP access log file that uses the extended log format. To create a custom field you identify the field in the ELF log file using the Fields directive and then you create a matching Java class that generates the desired output. You can create a separate Java class for each field, or the Java class can output multiple fields. For a sample of the Java source for such a class, seeJava Class for Creating a Custom ELF Field to import weblogic.servlet.logging.CustomELFLogger;import weblogic.servlet.logging.FormatStringBuffer;import weblogic.servlet.logging.HttpAccountingInfo;/* This example outputs the X-Forwarded-For field into a custom field called MyOriginalClientIPField */public class MyOriginalClientIPField implements CustomELFLogger{ public void logField(HttpAccountingInfo metrics,  FormatStringBuffer buff) {   buff.appendValueOrDash(metrics.getHeader("X-Forwarded-For");  }}In this case we are using 'X-Forwarded-For' but it could be changed for the header that contains the data you need to use.Compile the class, jar it, and prepend it to the classpath.In order to compile and package the class: 1. Navigate to <WLS_HOME>/user_projects/domains/<SOME_DOMAIN>/bin2. Set up an environment by executing: $ . ./setDomainEnv.sh This will include weblogic.jar into classpath, in order to use any of the libraries included under package weblogic.*3. Compile the class by copying the content of the code above and naming the file as:MyOriginalClientIPField.java4. Run javac to compile the class.$javac MyOriginalClientIPField.java5. Package the compiled class into a jar file by executing:$jar cvf0 MyOriginalClientIPField.jar MyOriginalClientIPField.classExpected output is:added manifestadding: MyOriginalClientIPField.class(in = 711) (out= 711)(stored 0%)6. This will produce a file called:MyOriginalClientIPField.jar This way you will be able to get the real client IP when the request is passing through a Load Balancer and a Web server before reaching WLS. Since 10.3.3 it is possible to configure a specific header that WLS will check when getRemoteAddr is called. That can be set on the WebServer Mbean. In this case, set that to be X-Forwarded-For header coming from Load Balancer as well.

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  • Cross-Channel Survey Report

    - by David Dorf
    The folks at Retail Touchpoints surveyed 84 retailers on the topic of cross-channel and have published the results in Completing the Cross-Channel Challenge.  Below is an overview video that summarizes the findings and cites retailer examples. One thing is clear: customers demand Commerce Anywhere, the ability to shop when, where, and the way they want.  So retailers are doing what it takes to revamp their business to meet their customers' demands.

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  • Blockbuster Time Machine

    - by David Dorf
    In another example of clinging to the core business much too long, DISH announced its closing the remaining 300 Blockbuster stores.  This reminds us that we must always be looking over our shoulders for the next big thing.  Blockbuster had the opportunity to buy Netflix, but it passed just as Barnes & Noble decided it didn't need to partner with Amazon.  Its so tempting to stick with a profitable business instead of taking a risk on a new idea.  Nevertheless, Blockbuster is history -- and this video from The Onion seals it. Historic ‘Blockbuster’ Store Offers Glimpse Of How Movies Were Rented In The Past

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  • m2e-wtp proposal to move into an Eclipse project

    - by gstachni
    Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} I am attending EclipseCon 2012 in Reston VA this week and had a chance to attend Jason van Zyl's session on M2E. One announcement during the presentation was the plan to move m2e-wtp plugin into the m2e project at Eclipse. The project proposal was posted yesterday afternoon for those who are interested - http://www.eclipse.org/proposals/technology.m2e.m2e-wtp/. Jason said that m2e-wtp will not make it into the m2e Juno release but they expect the code to be transitioned over to Eclipse over the next six months. Getting the maven and wtp project models to play nicely together has been an issue for quite some time for our users. Hopefully this is a good step toward resolving those issues.

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  • The Social Enterprise: Gangnam Style

    - by Mike Stiles
    Are only small and medium businesses able to put social strategies in place, generate consistent, compelling content for customers, and be nimble enough to listen and respond to the social communities they build? Or are enterprise organizations eagerly and effectively adopting social as well? It depends on whom inside the organization you ask. A study from Attensity looked at who “gets” social inside enterprise organizations. The results were unsurprising. Mostly, Generation X and Y employees who came of age with social as part of their lives and as a key communications vehicle understand it. Imagine being a 25-year-old at a company that bans employees from accessing Facebook at work. You may as well tell them they can’t use phones and must do all calculations on an abacus. To them, such policy is absent of real-world logic and signals to them the organization is destined to be the victim of an up-and-comer. After that, it’s senior management that gets social. You don’t get to be in senior management without reading a few things and paying attention. Most senior managers are well aware of the impact social has had and will have, though they may be unsure of what to do about it. The better ones will utilize those on the inside who do inherently know how to communicate and build virtual relationships using social. The very best will get the past out of the way for these social innovators, so the new communications can be enacted minus counterproductive dictums, double-clutching, meeting-creep, and all the other fading internal practices that water down content and impede change. Organizationally, the Attensity study found 81% of enterprise companies believe failing to embrace social will result in their being left behind. Yet our old friend fear still has many captive in its clutches. 79% feel overwhelmed by the volume of social data available, something a social technology partner with goal-oriented analytics expertise could go a long way toward alleviating. Then there’s the fear of social having a negative impact. This comes from a lack of belief in the product, the customer service, or both. The public uses social not to go out and slay brands. They’re using it to be honest. If the fear is that honesty will reflect badly on the brand, the brand has much bigger, broader problems than what happens on Facebook. Sadly, most enterprise organizations still see social as a megaphone, a one-way channel with which to hit people with ads. They either don’t understand social relationships, or don’t want any. The truly unenlightened manager will always say, “We help them by selling them our stuff.” “Brand affinity” is a term, it’s just not one assigned much value in enterprise organizations. Which brings us to Psy, the Korean performer whose Internet video phenom “Gangnam Style,” as of this writing, has been viewed 438,550,238 times on YouTube. It’s bigger than anything a brand will probably ever publish. Most brands would never have seen the point of making or publishing it. But a funny thing happened on the way to Internet success. The video literally doubled the stock price of Psy’s father’s software firm. NH Investment and Securities said, "The positive sentiment has attracted investors just because of the fact the company is owned by Psy's father and uncle.” The company wasn’t mentioned or seen in the video in any way, yet reaped tangible rewards just for being tangentially associated with it. Imagine your brand being visibly and directly responsible for such a smash and tell me it’s worthless. When enterprise organizations embrace the value of igniting passions, making people happier, solving their problems, informing them, helping them have fun, etc., then they will have fully embraced social, and will reap the brand affinity rewards of heightened awareness, brand loyalty and yes, sales.

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  • 4 Ways Your Brand Can Jump From the Edge of Space

    - by Mike Stiles
    Can your brand’s social media content captivate the world and make it hold its collective breath? Can you put something on the screen that’s so compelling that your audience can’t look away? Will they want to make sure their friends see it so they can talk about it? If not, you’re probably not with Red Bull. I was impressed with Red Bull’s approach to social content even before Felix Baumgartner’s stunning skydive from the edge of space. And then they did this. According to Visible Measures, videos of the jump scored 50 million views in 4 days. 1,700 clips were generated from both official and organic sources. The live stream was the most watched YouTube Stream of all time (8 million concurrent viewers). The 2nd most watched live stream was…Felix’ first attempt Oct. 9. Are you ready to compete with that? I ask that question because some brands are still out there tying themselves up in knots about whether or not they should tweet. The public’s time and attention are scarce commodities, commodities they value greatly. The competition amongst brands for that time and attention is intense and going up like Felix’s capsule. If you still view your press releases as “content,” you won’t even be counted as being among the competition. Here are 5 lessons learned from Red Bull’s big leap: 1. They have a total understanding of their target market and audience. Not only do they have an understanding of it, they do something about it. They act on it. They fill the majority of their thoughts with what the audience wants. They hunger for wild applause from that audience. They want to do things that embrace the audience’s lifestyle and immerse in it so the target will identify the brand as “one of them.” Takeaway: BE your target market. 2. They deliver content that strikes the audience right where they emotionally live. If you want your content to have impact, you have to make your audience’s heart race, or make them tear up, or make them laugh. Label them “data points” all you want, but humans are emotional creatures. No message connects that’s not carried in on an emotion. Takeaway: You’re on the inside. If your content doesn’t make you say “wow,” it’s unlikely it will register with fans. 3. They put aside old school marketing and don’t let their content be degraded into a commercial. Their execs seem to understand the value in keeping a lid on the hard sell. So many brands just can’t bring themselves to disconnect advertising and social content. The result is, otherwise decent content gets contaminated with a desperation the viewer can smell a mile away. Think the Baumgartner skydive didn’t do Red Bull any good since he wasn’t drinking one on the way down while singing a jingle? Analysis company Taykey discovered that at the peak of the skydive buzz, about 1% of all online conversation was about the jump. Mentions of Red Bull constituted 1/3 of 1% of all Internet activity. Views of other Red Bull videos also shot up. Takeaway: Chill out with the ads. Your brand will get full credit for entertaining/informing fans in a relevant way, provided you do it. 4. They don’t hesitate to ask, “What can we do next”? Most corporate cultures are a virtual training facility for “we can’t do that.” Few are encouraged to innovate or think big, if think at all. Thinking big involves faith, and work. It means freedom and letting employees run a little wild with their ideas. There will always be the opportunity to let fear of everything that moves creep in and kill grand visions dead in their tracks. Experimenting must be allowed. Failure must be allowed. Red Bull didn’t think big. They thought mega. They tried to outdo themselves. Felix could have gone ahead and jumped halfway up, thinking, “This is still relatively high up. Good enough.” But that wouldn’t have left us breathless. Takeaway: Go for it. Jump. In putting up social properties and gathering fans of your brand, you’ve basically invited people to a party. A good host doesn’t just set out warm beer and stale chips because that’s inexpensive and easy. Be on the lookout for ways to make your guests walk away saying, “That was epic.”

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  • Where Twitter Stands Heading Into 2013

    - by Mike Stiles
    As Twitter continued throughout 2012 to be a stage on which global politics and culture played itself out, the company itself underwent some adjustments that give us a good indication of what users and brands can expect from the platform in 2013. The power of the network did anything but fade. Celebrities continued to use it to connect one-on-one. Even the Pope signed on this year. It continued to fuel revolutions. It played an exponentially large factor in this US Presidential election. And around the world, the freedom to speak was challenged as users were fired, sued, sometimes even jailed for their tweets. Expect more of the same in 2013, as Twitter has entrenched itself, for individuals, causes and brands, as the fastest, easiest, most efficient way to message the masses so some measure of impact can come from it. It’s changed everything, and it’s not finished. These fun facts reveal the position of strength with which Twitter enters 2013: It now generates a billion tweets every 2.5 days It has 500 million+ users The average Twitter user has tweeted 307 times 32% of everyone using the Internet uses Twitter It’s expected to bring in $540 million in ad revenue by 2014 11 new accounts are created every second High-level Executive Summary: people love it, people use it, and they’re going to keep loving and using it. Whether or not outside developers love it is a different matter. 2012 marked a shift from welcoming the third party support that played at least some role in Twitter being so warmly embraced, to discouraging anything that replicates what Twitter can do itself…or plans to do itself. It’s not the open playground it once was. Now Twitter must spend 2013 proving it can innovate in-house and keep us just as entranced. Likewise, Twitter is distancing itself from Facebook. Images from the #1 platform’s Instagram don’t work on Twitter anymore, and Twitter’s rolling out their own photo filter product. Where the two have lived in a “plenty of room for everybody” symbiosis up to now, 2013 could see the giants ramping up a full-on rivalry. Twitter is exhibiting a deliberate strategy. Updates have centered on more visually appealing search results, and making finding and sharing content easier. Deals have been cut with some media entities so their content stands out. CEO Dick Costolo has said tweets aren’t the attraction, they’re what leads you to content. Twitter aims to be a key distributor of media and info. Add the addition of former News Corp. President Peter Chernin to the board, and their hashtag landing page experience for events, and their media behemoth ambitions get pretty clear. There are challenges ahead and Costolo has also laid those out; entry into China, figuring out how to have Twitter deliver both comprehensive and relevant, targeted experiences, and the visualization of big data. What does this mean for corporations? They can expect a more media-rich evolution and growing emphases on imagery. They can expect more opportunities to create great media content and leverage Twitter for its distribution. And they can expect new ways to surface in searches. Are brands diving in? 56% of customer tweets to companies get completely and totally ignored. Ugh. A study Twitter recently conducted with Compete shows people who see tweets from retailers are more likely to buy a product. And, the more retailer tweets they see, the more likely they are to purchase on the retail site. As more of those tweets point to engaging media content from the brand, the results should get even better. Twitter appears ready for 2013. Enterprise brands have some work to do. @mikestilesPhoto Stuart Miles, freedigitalphotos.net

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