What is the name for landing pages that are one long page?
- by blunders
Really don't see them much anymore, but here's an example of what I mean:
From comments: These are "high pressure" sales pages, design to overload the user with information, sell them on the belief that what they're buying is what they need, normally have a lot of testimonials, highlighted text, etc. The pages I'm talking about are not user friendly, they're aggressive sales pitches designed to target users wanting to belief the webpage they just landed on will solve there problems for an "affordable" price. Here's an example: www_landingpagecashmachine_com (remove the underscores, since I'm attempting to avoid linking to a site like that...)
Bonus points: if you're able to tell me the name of the guy/company that popularized these types of pages; recall hearing about his company years ago, after he died in a crash while racing on a track with his Ferrari club on the west coast of the US. (Update: Appears Corey Rudl was the guy's name, and his company was called "The Internet Marketing Center." Even with that info, I've still been unable to find the name for these type of pages.)
