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• MySQL Enterprise Backup 3.8.2 - Overview

  - by Priya Jayakumar

    MySQL Enterprise Backup (MEB) is the ideal solution for backing up MySQL databases. MEB 3.8.2 is released in June 2013. MySQL Enterprise Backup 3.8.2 release’s main goal is to improve usability. With this release, users can know the progress of backup completed both in terms of size and as a percentage of the total. This release also offers options to be able to manage the behavior of MEB in case the space on the secondary storage is completely exhausted during backup. The progress indicator is a (short) string that indicates how far the execution of a time-consuming MEB command has progressed. It consists of one or more "meters" that measures the progress of the command. There are two options introduced to control the progress reporting function of mysqlbackup command (1) –show-progress (2) –progress-interval. The user can control the progress indicator by using “--show-progress” option in any of the MEB operations. This option instructs MEB to output periodically short reports on the progress of time-consuming commands. The argument of this option instructs where the output could be sent. For example it could be stderr, stdout, file, fifo and table. With the “--show-progress” option both the total size of the backup to be copied and the size that’s already copied will be shown. Along with this, the state of the operation for example data or meta-data being copied or tables being locked and other such operations will also be reported. This gives more clear information to the DBA on the progress of the backup that’s happening. Interval between progress report in seconds is controlled by “--progress-interval” option. For more information on this please refer progress-report-options. MEB can also be accessed through GUI from MySQL WorkBench’s next version. This can be used as the front end interface for MEB users to perform backup operations at the click of a button. This feature was highly requested by DBAs and will be very useful. Refer http://insidemysql.com/mysql-workbench-6-0-a-sneak-preview/ for WorkBench upcoming release info. Along with the progress report feature some of the important issues like below are also addressed in MEB 3.8.2. In MEB 3.8.2 a new command line option “--on-disk-full” is introduced to abort or warn the user when a backup process encounters a full disk condition. When no option is given, by default it would abort. A few issues related to “incremental-backup” are also addressed in this release. Please refer 3.8.2 documentation for more details. It would be good for MEB users to move to 3.8.2 to take incremental backups. Overall the added usability and the important defects fixed in this release makes MySQL Enterprise Backup 3.8.2 a promising release.  

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• Developer Preview of Java SE 8 for ARM Now Available

  - by Tori Wieldt

  A Developer Preview of Java SE 8 including JavaFX (JDK 8) on Linux for ARM processors is now available for immediate download from Java.net. As Java Evangelist Stephen Chin says, "This is a great platform for doing small embedded projects, a low cost computing system for teaching, and great fun for hobbyists." This Developer Preview is provided to the community so that you can provide us with valuable feedback on the ongoing progress of the project. We wanted to get this release out to you as quickly as we can so you can start using this build of Java SE 8 on an ARM device, such as the Raspberry Pi (http://raspberrypi.org/). Download JDK 8 for ARM Read the documentation for this early access release Let Us Know What You Think!Use the Forums to share your stories, comments and questions. Java SE Snapshots: Project Feedback Forum  JavaFX Forum We are interested in both problems and success stories. If something does not work or behaves differently than what you expect, please check the list of known issues and if yours is not listed there, then report a bug at JIRA Bug Tracking System. More ResourcesJavaFX on Raspberry Pi – 3 Easy Steps by Stephen Chin OTN Tech Article: Getting Started with Java SE Embedded on the Raspberry Pi by Bill Courington and Gary Collins Java Magazine Article: Getting Started with Java SE for Embedded Devices on Raspberry Pi (Free subscription required) Video: Quickie Guide Getting Java Embedded Running on Raspberry Pi by Hinkmond Wong 

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• Configuring Weblogic Server 10.3.6 from 32-bit mode to 64-bit mode

  - by Ekta Malik

  This post pertains to the configuration of Weblogic Server from 32-bit mode to 64-bit mode on Solaris OS. Just in case, you have WLS 10.3.6 running in 32-bit mode and the JDK being used is installed for 64-bit mode [On Solaris OS, JDK 64-bit installation comprises of installing 32-bit JDK followed by a patch for 64-bit JDK].  Verification of the mode being used One can verify the mode of Weblogic Server in the following ways Either check the commonEnv.sh script located at $MIDDLEWARE_HOME/wlserver_10.3/common/bin where $MIDDLEWARE_HOME refers to the install directory of Middleware. Look for the patterns - SUN_ARCH_DATA_MODEL and JAVA_USE_64BIT in the file. For 32-bit mode, the parameters would appear as shown belowSUN_ARCH_DATA_MODEL="32"JAVA_USE_64BIT=false Check the server console logs; which JDK is being used during start-up By checking which JDK is used by the running process of Weblogic Server Configuration Steps Take a backup of the commonEnv.sh script located at $MIDDLEWARE_HOME/wlserver_10.3/common/bin where $MIDDLEWARE_HOME refers to the install directory of Middleware Modify the commonEnv.sh script for the following parameters: The values should be 64 and true respectively for 64-bit modeSUN_ARCH_DATA_MODEL="64"JAVA_USE_64BIT=true  Restart the weblogic server. One can confirm that the JDK being used is 64-bit by looking at the Weblogic console logs during server start up or by looking at the running process.

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• How far is too far?

  - by David Dorf

  Previously I've talked about Safeway's personalized pricing as well as Target's use of analytics to learn about customers.  Then last week I read about Orbitz tailoring their hotel offers based on the browser used.  (Orbitz claims that Mac users are 40% more likely than PC users to book four- or five-star hotels.)  So just how far is too far when tailoring the retail experience? When most consumers read about these types of tactics, they tend to feel violated, as if someone was reading their personal diary.  Nobody wants to be tricked into buying things.  Walking into a grocery store and seeing crates of apples stacked high looks enticing, but the crates are just for display and the apples may be over a year old.  Even though its much cheaper to print markdown tags, many retailers manually write the price tags because consumers think they deal is better if the price is hand-written. The technology already exists to personalize prices and experiences for consumers.  People get upset thinking they paid more for something than a neighbor, but it already happens all the time with cars, flights, and the use of loyalty programs and coupons. There are many variables at play for any purchase.  They only difference is that the customer segments are getting smaller, sometimes reaching a size of one. There's two ways to look at this.  Retailers have always manipulated the environment to get consumers to buy more -- or -- Retailers are getting better at tuning the shopping experience for consumers.  I choose the latter, and so do most consumers by spending their money in the stores they like.  Consumers like to see fresh flowers at the entrance to the grocery store, and they like to see specials scrawled on chalkboards. The key is making sure that consumers benefit from the experience as well.  I'm willing to give up some personal information in exchange for discounts and more relevant marketing, and the next-generation of shoppers are even less concerned about privacy.  Retailers need to use all the tools available to differentiate their offers and connect with their customers. So if Orbitz wants to put three-star hotels at the top of the list for me because I'm using a PC, that's fine by me.

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• DBaaS Online Forum - Now available on-demand

  - by Javier Puerta

  The Database-as-a-Service Online Forum  was originally broadcasted on Monday, October 21, 2013, at a US-timezones time. All the content of the forum is now available on-demand for customers and partners to watch and listen to. The content is available on demand here. Watch the on-demand forum to hear from analysts and experts on how companies are beginning to transform with Database as a Service, and learn the prescriptive steps your organization can take to design, deploy, and deliver Database as a Service today   Agenda  Keynote Carl Olofson, Research VP, IDC Juan Loaiza, Senior Vice President, Oracle Systems Technology Todd Kimbriel, Director, State of Texas, eGovernment Division Eric Zonneveld, Oracle Architect, KPN James Anthony, Technology Director, e-DBA Breakout 1: Design DBaaS Alan Levine, Senior Director, Oracle Enterprise Architects Breakout 2: Deploy DBaaS Michael Timpanaro-Perrotta, Director of Product Management, Oracle Breakout 3: Deliver DBaaS  Sudip Datta, Vice President of Product Management, Oracle Closing Session Michelle Malcher, IOUG President Juan Loaiza, Senior Vice President, Oracle Systems Technology

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• What decent small-office level routers are there

  - by Glenn Slaven

  So let's say I have a network of less than 20 computers including a server that needs to be accessed externally. What router/firewall solutions would you recommend? It can be either hardware or software and would need to be able to do NAT Firewall DMZ Native VPN if possible Some form of network bandwidth monitoring Update: I've accepted the answer I liked but this question probably doesn't have a definitive answer, it would depend on your requirements. Please leave more suggestions with an explanation as to why it works well in your situation.

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• Hot Java Content

  - by Tori Wieldt

  It's August, summertime in the United States, and time for many of us to go on vacation. (You'll have to find my personal account to see more photos of the Monterey Bay Aquarium.) Here's some great Java content that you may have missed while I was gone: Blogs  Project Jigsaw: Late for the train: The Q&A JSR 355 Final Release, and moves JCP to version 2.9Oracle releases JDK for Linux ARM, JRE for Mac OS XArchitects and Architecture at JavaOne 2012Java Champions at JavaOne 2012 Podcasts & Videos Java Spotlight Episode 96: Johan Vos on Glassfish and JavaFXJava Spotlight Episode 94: Kirk Pepperdine on Java Performance TuningJava Spotlight Episode 93: Jonathan Giles on JavaFX 2.2 UI ControlsVideo: JavaFX Canvas Node July/August Java Magazine (free subscription) Developer Power: Web-based Development ToolsFork/Join Framework for Client Java ApplicationsIntro to Web Service SecurityHow to Modify javacOracle's Berkeley DB Java Edition's Java API and more. Java Magazine is available on the App Store and the Android Market. Get all this great Java content while it's as hot as a North American (non-San Franciscian) summer. 

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• Difference between EJB Persist & Merge operation

  - by shantala.sankeshwar

  This article gives the difference between EJB Persist & Merge operations with scenarios.Use Case Description Users working on EJB persist & merge operations often have this question in mind " When merge can create new entity as well as modify existing entity,then why do we have 2 separate operations - persist & merge?" The reason is very simple.If we use merge operation to create new entity & if the entity exists then it does not throw any exception,but persist throws exception if the entity already exists.Merge should be used to modify the existing entity.The sql statement that gets executed on persist operation is insert statement.But in case of merge first select statement gets executed & then update sql statement gets executed.Scenario 1: Persist operation to create new Emp recordLet us suppose that we have a Java EE Web Application created with Entities from Emp table & have created session bean with data control. Drop Emp Object(Expand SessionEJBLocal->Constructors under Data Controls) as ADF Parameter form in jspx pageDrop persistEmp(Emp) as ADF CommandButton & provide #{bindings.EmpIterator.currentRow.dataProvider} as the value for emp parameter.Then run this page & provide values for Emp,click on 'persistEmp' button.New Emp record gets created.So when we execute persist operation only insert sql statement gets executed :INSERT INTO EMP (EMPNO, COMM, HIREDATE, ENAME, JOB, DEPTNO, SAL, MGR) VALUES (?, ?, ?, ?, ?, ?, ?, ?)    bind => [2, null, null, e2, null, 10, null, null]Scenario 2: Merge operation to modify existing Emp recordLet us suppose that we have a Java EE Web Application created with Entities from Emp table & have created session bean with data control.Drop empFindAll() Object as ADF form on jspx page.Drop mergeEmp(Emp) operation as commandButton & provide #{bindings.EmpIterator.currentRow.dataProvider} as the value for emp parameter.Then run this page & modify values for Emp record,click on 'mergeEmp' button.The respective Emp record gets modified.So when we execute merge operation select & update sql statements gets executed :SELECT EMPNO, COMM, HIREDATE, ENAME, JOB, DEPTNO, SAL, MGR FROM EMP WHERE (EMPNO = ?) bind => [7566]UPDATE EMP SET ENAME = ? WHERE (EMPNO = ?) bind => [KINGS, 7839]

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• Agile PLM 9.3 Service Pack 2 (SP2 or 9.3.0.2) is released along with AUT 1.6.2.0 and AutoVue 20 for

  - by Shane Goodwin

  Oracle released Agile PLM 9.3 SP2 on June 14 and the Agile installer for AutoVue 20 for Agile PLM on April 30. Also available are the new versions of AUT and Averify - 1.6.3 for both tools. 9.3 SP2 is a combined English and NLS release for use on any version of 9.3.0. SP2 contains many bug fixes and rolls up several Hot Fixes - please review the Readme for all the details. In addition, this release also addresses some scalability issues when working with very large Exports and Reports. When exporting very large BOMs, the export module will now release objects more efficiently to reduce the amount of memory consumed on the Application Server. Adminstrators can also control the maximum row limits for Users verses system processes, like ACS. Several out of the box BOM reports have also been changed to use a new row limit option. The combination of all these changes will provide more stability on the application server for customers managing very large datasets. 9.3 SP2 also adds support for Oracle Database 11gR2 for Windows, Oracle Internet Directory (OID) and Oracle Access Manager (OAM). Please note that currently the Variant Patch is not intended to be released for SP2. Customers running the Variant Patch should remain on 9.3.0.0 or 9.3.0.1. Back in April, we also released the AutoVue 20 for Agile PLM installer. AutoVue 20 has many new features which will help Agile PLM customers. Large multi-page Word documents and 2D CAD documents will open more quickly to the first page or first rendition. Memory usage is less when working with 3D Models. There are many new formats supported for MCAD, 2D Cad, and EDA. AutoVue 20 is immediately available for Windows and Linux platforms. The new software can be found in Edelivery or Metalink / Oracle Support: - AutoVue 20 for Agile PLM is on E-Delivery with part number B58963-01 - Oracle Agile PLM 9.3 Service Pack 2 (9.3.0.2) My Oracle Support Patch ID 9782736 - AVERIFY 1.6.3 My Oracle Support Patch ID 9791892 - AUT 1.6.3 My Oracle Support Patch ID 9791908 - Agile PLM 9.3 SP2 Documentation is available on the OTN Agile Documentation Page

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• Entity Framework 4.3.1 Code based Migrations and Connector/Net 6.6

  - by GABMARTINEZ

   Code-based migrations is a new feature as part of the Connector/Net support for Entity Framework 4.3.1. In this tutorial we'll see how we can use it so we can keep track of the changes done to our database creating a new application using the code first approach. If you don't have a clear idea about how code first works we highly recommend you to check this subject before going further with this tutorial. Creating our Model and Database with Code First  From VS 2010  1. Create a new console application 2.  Add the latest Entity Framework official package using Package Manager Console (Tools Menu, then Library Package Manager -> Package Manager Console). In the Package Manager Console we have to type  Install-Package EntityFramework This will add the latest version of this library.  We will also need to make some changes to your config file. A <configSections> was added which contains the version you have from EntityFramework.  An <entityFramework> section was also added where you can set up some initialization. This section is optional and by default is generated to use SQL Express. Since we don't need it for now (we'll see more about it below) let's leave this section empty as shown below. 3. Create a new Model with a simple entity. 4. Enable Migrations to generate the our Configuration class. In the Package Manager Console we have to type  Enable-Migrations; This will make some changes in our application. It will create a new folder called Migrations where all the migrations representing the changes we do to our model.  It will also create a Configuration class that we'll be using to initialize our SQL Generator and some other values like if we want to enable Automatic Migrations.  You can see that it already has the name of our DbContext. You can also create you Configuration class manually. 5. Specify our Model Provider. We need to specify in our Class Configuration that we'll be using MySQLClient since this is not part of the generated code. Also please make sure you have added the MySql.Data and the MySql.Data.Entity references to your project. using MySql.Data.Entity;   // Add the MySQL.Data.Entity namespace public Configuration() { this.AutomaticMigrationsEnabled = false; SetSqlGenerator("MySql.Data.MySqlClient", new MySql.Data.Entity.MySqlMigrationSqlGenerator());    // This will add our MySQLClient as SQL Generator } 6. Add our Data Provider and set up our connection string <connectionStrings> <add name="PersonalContext" connectionString="server=localhost;User Id=root;database=Personal;" providerName="MySql.Data.MySqlClient" /> </connectionStrings> <system.data> <DbProviderFactories> <remove invariant="MySql.Data.MySqlClient" /> <add name="MySQL Data Provider" invariant="MySql.Data.MySqlClient" description=".Net Framework Data Provider for MySQL" type="MySql.Data.MySqlClient.MySqlClientFactory, MySql.Data, Version=6.6.2.0, Culture=neutral, PublicKeyToken=c5687fc88969c44d" /> </DbProviderFactories> </system.data> * The version recommended to use of Connector/Net is 6.6.2 or earlier. At this point we can create our database and then start working with Migrations. So let's do some data access so our database get's created. You can run your application and you'll get your database Personal as specified in our config file. Add our first migration Migrations are a great resource as we can have a record for all the changes done and will generate the MySQL statements required to apply these changes to the database. Let's add a new property to our Person class public string Email { get; set; } If you try to run your application it will throw an exception saying  The model backing the 'PersonelContext' context has changed since the database was created. Consider using Code First Migrations to update the database (http://go.microsoft.com/fwlink/?LinkId=238269). So as suggested let's add our first migration for this change. In the Package Manager Console let's type Add-Migration AddEmailColumn Now we have the corresponding class which generate the necessary operations to update our database. namespace MigrationsFromScratch.Migrations { using System.Data.Entity.Migrations; public partial class AddEmailColumn : DbMigration { public override void Up(){ AddColumn("People", "Email", c => c.String(unicode: false)); } public override void Down() { DropColumn("People", "Email"); } } } In the Package Manager Console let's type Update-Database Now you can check your database to see all changes were succesfully applied. Now let's add a second change and generate our second migration public class Person   {       [Key]       public int PersonId { get; set;}       public string Name { get; set; }       public string Address {get; set;}       public string Email { get; set; }       public List<Skill> Skills { get; set; }   }   public class Skill   {     [Key]     public int SkillId { get; set; }     public string Description { get; set; }   }   public class PersonelContext : DbContext   {     public DbSet<Person> Persons { get; set; }     public DbSet<Skill> Skills { get; set; }   } If you would like to customize any part of this code you can do that at this step. You can see there is the up method which can update your database and the down that can revert the changes done. If you customize any code you should make sure to customize in both methods. Now let's apply this change. Update-database -verbose I added the verbose flag so you can see all the SQL generated statements to be run. Downgrading changes So far we have always upgraded to the latest migration, but there may be times when you want downgrade to a specific migration. Let's say we want to return to the status we have before our last migration. We can use the -TargetMigration option to specify the migration we'd like to return. Also you can use the -verbose flag. If you like to go  back to the Initial state you can do: Update-Database -TargetMigration:$InitialDatabase  or equivalent: Update-Database -TargetMigration:0  Migrations doesn't allow by default a migration that would ocurr in a data loss. One case when you can got this message is for example in a DropColumn operation. You can override this configuration by setting AutomaticMigrationDataLossAllowed to true in the configuration class. Also you can set your Database Initializer in case you want that these Migrations can be applied automatically and you don't have to go all the way through creating a migration and updating later the changes. Let's see how. Database Initialization by Code We can specify an initialization strategy by using Database.SetInitializer (http://msdn.microsoft.com/en-us/library/gg679461(v=vs.103)). One of the strategies that I found very useful when you are at a development stage (I mean not for production) is the MigrateDatabaseToLatestVersion. This strategy will make all the necessary migrations each time there is a change in our model that needs a database replication, this also implies that we have to enable AutomaticMigrationsEnabled flag in our Configuration class. public Configuration()         {             AutomaticMigrationsEnabled = true;             AutomaticMigrationDataLossAllowed = true;             SetSqlGenerator("MySql.Data.MySqlClient", new MySql.Data.Entity.MySqlMigrationSqlGenerator());    // This will add our MySQLClient as SQL Generator          } In the new EntityFramework section of your Config file we can set this at a context level basis.  The syntax is as follows: <contexts> <context type="Custom DbContext name, Assembly name"> <databaseInitializer type="System.Data.Entity.MigrateDatabaseToLatestVersion`2[[ Custom DbContext name, Assembly name],  [Configuration class name, Assembly name]],  EntityFramework" /> </context> </contexts> In our example this would be: The syntax is kind of odd but very convenient. This way all changes will always be applied when we do any data access in our application. There are a lot of new things to explore in EF 4.3.1 and Migrations so we'll continue writing some more posts about it. Please let us know if you have any questions or comments, also please check our forums here where we keep answering questions in general for the community.  Hope you found this information useful. Happy MySQL/.Net Coding! 

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• Tuxedo Load Balancing

  - by Todd Little

  A question I often receive is how does Tuxedo perform load balancing.  This is often asked by customers that see an imbalance in the number of requests handled by servers offering a specific service. First of all let me say that Tuxedo really does load or request optimization instead of load balancing.  What I mean by that is that Tuxedo doesn't attempt to ensure that all servers offering a specific service get the same number of requests, but instead attempts to ensure that requests are processed in the least amount of time.   Simple round robin "load balancing" can be employed to ensure that all servers for a particular service are given the same number of requests.  But the question I ask is, "to what benefit"?  Instead Tuxedo scans the queues (which may or may not correspond to servers based upon SSSQ - Single Server Single Queue or MSSQ - Multiple Server Single Queue) to determine on which queue a request should be placed.  The scan is always performed in the same order and during the scan if a queue is empty the request is immediately placed on that queue and request routing is done.  However, should all the queues be busy, meaning that requests are currently being processed, Tuxedo chooses the queue with the least amount of "work" queued to it where work is the sum of all the requests queued weighted by their "load" value as defined in the UBBCONFIG file.  What this means is that under light loads, only the first few queues (servers) process all the requests as an empty queue is often found before reaching the end of the scan.  Thus the first few servers in the queue handle most of the requests.  While this sounds non-optimal, in fact it capitalizes on the underlying operating systems and hardware behavior to produce the best possible performance.  Round Robin scheduling would spread the requests across all the available servers and thus require all of them to be in memory, and likely not share much in the way of hardware or memory caches.  Tuxedo's system maximizes the various caches and thus optimizes overall performance.  Hopefully this makes sense and now explains why you may see a few servers handling most of the requests.  Under heavy load, meaning enough load to keep all servers that can handle a request busy, you should see a relatively equal number of requests processed.  Next post I'll try and cover how this applies to servers in a clustered (MP) environment because the load balancing there is a little more complicated. Regards,Todd LittleOracle Tuxedo Chief Architect

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• Using Exception Handler in an ADF Task Flow

  - by anmprs

  Problem Statement: Exception thrown in a task flow gets wrapped in an exception that gives an unintelligible error message to the user. Figure 1 Solution 1. Over-writing the error message with a user-friendly error message. Figure 2 Steps to code 1. Generating an exception: Write a method that throws an exception and drop it in the task flow.2. Adding an Exception Handler: Write a method (example below) to overwrite the Error in the bean or data control and drop the method in the task flow. Figure 3 This method is marked as the Exception Handler by Right-Click on method > Mark Activity> Exception Handler or by the button that is displayed in this screenshot Figure 4 The Final task flow should look like this. This will overwrite the exception with the error message in figure 2. Note: There is no need for a control flow between the two method calls (as shown below). Figure 5 Solution 2: Re-Routing the task flow to display an error page Figure 6 Steps to code 1. This is the same as step 1 of solution 1.2. Adding an Exception Handler: The Exception handler is not always a method; in this case it is implemented on a task flow return.  The task flow looks like this. Figure 7 In the figure below you will notice that the task flow return points to a control flow ‘error’ in the calling task flow. Figure 8 This control flow in turn goes to a view ‘error.jsff’ which contains the error message that one wishes to display.  This can be seen in the figure below. (‘withErrorHandling’ is a  call to the task flow in figure 7) Figure 9

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• Content Challenge: You Can Only Get it Here

  - by Mike Stiles

  Part of the content conundrum for brands is figuring out what kind of content customers would find cool, desirable, and relevant. The mere fact many brands have no idea what this content might be is, in itself, pretty alarming. You’d have to have a pretty thorough lack of involvement with and understanding of your customers to not know what they might like. But despite what should be a great awakening in which consumers are using every technology and trick in the book to shield themselves from ads and commercials, brand self-obsession continues as marketers concentrate on their message, their campaign, what they want to say, and what they want social users to do. When individuals conduct themselves in that same fashion on Facebook and Twitter, it gets tiresome and starts losing value pretty quickly. Their posts eventually get hidden. Conversely, friends who post things that consistently entertain or inform, with little self-marketing desperation involved, win the coveted “show all updates” setting. Of course brands are going to use social to market. It’s pretty much the point of having social in the marketing mix. And yes, people who follow a brand’s Twitter account or “Like” a brand’s Facebook Page implicitly state they want to know what’s going on with that brand’s products and services. But if you have a Facebook friend that assumes you want every one of her posts to be about what wine she likes (Mitsubishi’s current campaign is even based around weeding out pretentious Facebook friends, then running them over), then you know how it must feel for your fans and followers to get a sales pitch for your crackers or whatever you’re selling every single time. Is there such a thing as content that doesn’t sell but that still advances the brand and makes the consumer more involved and valuable? Of course. And perhaps there are no better companies than enterprise brands to do it. Enterprise organizations are large enough to go beyond a product and engage readers/viewers at higher, broader levels…communicating expertise across entire sectors, subjects and industries. You’re going from pitchman to news source, and getting full credit for it as the presenter. A recent GigaOM article pointed out the success a San Francisco-based startup called Crunchyroll is having. Their niche (and they proudly admit it’s a niche) is providing Japanese anime, Korean drama and Asian live action content to countries that can’t get it any other way via licensing deals. Shows are available in HD and on the same day they air in the host country. Crunchyroll not only gets 8 million viewers a month, they have 100,000 paying subscribers at $7-12/month. Got a point, Mike? I do happen to have one. Crunchyroll illustrates the content opportunity enterprise companies have…which is to determine your “area,” the interest graph of your customers, then provide content that speaks to and satisfies those interests that can’t be found anywhere else. At least not in the same style, or of the same quality, or with the same authority. Do what no one else is doing. Provide what no one else is providing in your sector. If underserved users are willing to pay monthly for access to awkwardly moving cartoon dragons, imagine the audience you could attract with free, useful, non-sales content in your customers’ area of interest. It’s an audience you’ll want in place when the time does come to put out that marketing message. A content challenge is better than a content conundrum any day.

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• Why Ultra-Low Power Computing Will Change Everything

  - by Tori Wieldt

  The ARM TechCon keynote "Why Ultra-Low Power Computing Will Change Everything" was anything but low-powered. The speaker, Dr. Johnathan Koomey, knows his subject: he is a Consulting Professor at Stanford University, worked for more than two decades at Lawrence Berkeley National Laboratory, and has been a visiting professor at Stanford University, Yale University, and UC Berkeley's Energy and Resources Group. His current focus is creating a standard (computations per kilowatt hour) and measuring computer energy consumption over time. The trends are impressive: energy consumption has halved every 1.5 years for the last 60 years. Battery life has made roughly a 10x improvement each decade since 1960. It's these improvements that have made laptops and cell phones possible. What does the future hold? Dr. Koomey said that in the past, the race by chip manufacturers was to create the fastest computer, but the priorities have now changed. New computers are tiny, smart, connected and cheap. "You can't underestimate the importance of a shift in industry focus from raw performance to power efficiency for mobile devices," he said. There is also a confluence of trends in computing, communications, sensors, and controls. The challenge is how to reduce the power requirements for these tiny devices. Alternate sources of power that are being explored are light, heat, motion, and even blood sugar. The University of Michigan has produced a miniature sensor that harnesses solar energy and could last for years without needing to be replaced. Also, the University of Washington has created a sensor that scavenges power from existing radio and TV signals.Specific devices designed for a purpose are much more efficient than general purpose computers. With all these sensors, instead of big data, developers should focus on nano-data, personalized information that will adjust the lights in a room, a machine, a variable sign, etc.Dr. Koomey showed some examples:The Proteus Digital Health Feedback System, an ingestible sensor that transmits when a patient has taken their medicine and is powered by their stomach juices. (Gives "powered by you" a whole new meaning!) Streetline Parking Systems, that provide real-time data about available parking spaces. The information can be sent to your phone or update parking signs around the city to point to areas with available spaces. Less driving around looking for parking spaces!The BigBelly trash system that uses solar power, compacts trash, and sends a text message when it is full. This dramatically reduces the number of times a truck has to come to pick up trash, freeing up resources and slashing fuel costs. This is a classic example of the efficiency of moving "bits not atoms." But researchers are approaching the physical limits of sensors, Dr. Kommey explained. With the current rate of technology improvement, they'll reach the three-atom transistor by 2041. Once they hit that wall, it will force a revolution they way we do computing. But wait, researchers at Purdue University and the University of New South Wales are both working on a reliable one-atom transistors! Other researchers are working on "approximate computing" that will reduce computing requirements drastically. So it's unclear where the wall actually is. In the meantime, as Dr. Koomey promised, ultra-low power computing will change everything.

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• Solaris 11 Live CD alapú telepítés

  - by AndrasF

  Az elozo részben megigért két telepítési eljárás helyett kénytelen vagyok ebben a bejegyzésben kizárólag a Live CD-s változattal foglalkozni. Korábban nem gondoltam, hogy ennek bemutatása is több, mint 50 képernyo kimenetet igényel, ezért változtatnom kellett a korábbi tervezeten. A Solaris 11 Live CD-s telepítés elsosorban az asztali (desktop) felhasználók igényeit veszi figyelembe és kizárólag x86-os architektúrájú gépeken támogatott (annak ellenére, hogy SPARC-os rendszerek is rendelkeznek grafikus kártyával - pl. T4-1).A folyamat két részre bontható: eloször a vendéggép kerül kialakítása VirtualBox környezetben, majd ezt követi a Solaris 11-es telepítése virtuális gépre. HCL és segédprogramok (DDT, DDU) Mielott telepíteni szeretnénk a Solaris operációs rendszert, célszeru tájékozódni fizikai rendszerünk támogatottságáról. Erre jól használható a már említett hardver kompatibilitási (HCL) lista, vagy az alábbi két segédprogram: Device Detection Tool Device Driver Utility Mindkét alkalmazás képes rendszerünk hardver komponenseit feltérképezni és ellenorizni azok meghajtóprogram (driver) ellátottságát. Eltérés köztük abban nyilvánul meg, hogy míg a DDT futtatásához Java szükséges, addig a DDU Solarist igényel. Ez utóbbiról a telepítés során röviden szó fog esni. Telepíto készletek letöltési helye Hálózati installációtól eltekintve (*) telepítokészletre van szükségünk, mely az alábbi oldalról töltheto le. Célszeru letöltenünk mindhárom állományt és a csomagokat tartalmazó ún. repository médiát (a következo felsorolás utolsó eleme) is: sol-11-1111-live-x86.iso sol-11-1111-text-x86.iso sol-11-1111-ai-x86.iso sol-11-1111-repo-full.iso Az elso három változat indítható USB formátumban is rendelkezésre áll - ekkor iso végzodés helyett usb található a fájlnevek végén. Rövid utalást az egyes készletek feladatáról az elozo blog bejegyzés tartalmaz (link). Amennyiben SPARC architektúrájú rendszerre szeretnénk a telepítést végezni, 'x86' helyett a 'sparc' szöveget tartalmazó állományokra lesz szükség. (*) - arra is lehetoség van, hogy AI készletrol történo indítás segítségével végezzük a hálózaton keresztül történo telepítést. Ez akkor fontos, ha célgépünkön nincs PXE (Preboot Execution Environment) boot támogatás. VirtualBox konfigurálás Külön fizikai eszköz felhasználása nélkül virtuális környezetben is használható a Solaris 11, mint vendéggép. A VirtualBox használatával erre kényelmes lehetoség kínálkozik. Gazdagépünknek (Windows, Unix, Linux) megfelelo telepíto program, vagy programcsomag (jelenleg a 4.1.16-os verzió a legfrissebb változat) és az installációt is taglaló felhasználói kézikönyv letöltheto a termék oldaláról. A sikeres telepítést követoen az alábbi lépések során jutunk el az új virtuális gép kialakulásáig: 1. A VBox indítása után a központi ablak megmutatja a már létezo virtuális gépeinket (Sol11demo, Sol11u1b07, Sol11.1B16, Sun_ZFS_Storage_7000) és az aktuálisan kiválasztott egyed (Sol11demo) fobb jellemzoit (megnevezés, memória mérete, virtuális tároló eszközök listája...stb.) 2. A New gombra kattintva elindul a virtuális gépet létrehozó segéd (wizard) 3. Ezt követoen nevet kell adnunk a vendéggépnek és ki kell választanunk az operációs rendszer típusát (beszédes név használata esetén a VirtualBox képes az operációs rendszer családját kiválasztani, nekünk pusztán csak verziót kell beállítanunk): adjuk meg Solaris11-et névként és válasszuk a 64bites változatot (feltéve, hogy gazdagépünk támogatja ezt) 4. Telepítéshez és a kezdeti lépések megtételéhez 1536MB memória tökéletesen megfelel (ez késobb módosítható az elvárások függvényében) 5. Fizikai társaihoz hasonlóan, egyetlen virtuális gép sem létezhet merevlemez (jelen esetben virtuális diszk) nélkül. Használhatunk egy már létezo területet (virtuális lemezt tartalmazó állomány), de létrehozhatunk egy nekünk tetszo új példányt is. Maradjunk ez utóbbinál (Create new hard disk)! 6. A lehetséges formátumok közül - az egyszeruség okán - éljünk a felkínált alaptípussal (VDI - VirtualBox Disk Image). 7. Létrehozás során a virtuális lemez készülhet egyidejuleg (Fixed size), vagy több lépésben dinamikusan (Dynamically allocated). Az elso változat sokkal kevésbé terheli a rendszert, a második elonye pedig a helytakarékosság. Válasszuk a fix méretu változatot. 8. Most már csak egyetlen adat ismeretlen a VirtualBox számára, mégpedig a létrehozásra kerülo virtuális lemez nagysága. 8GB-os terület jelen esetben alkalmas az ismerkedés elkezdéséhez. 9. Amennyiben minden beállítást helyesen adtunk meg, a Create gomb megnyomása után elindul a virtuális lemez létrehozása. 10. Ez a muvelet a megadott adatoktól függoen néhány perc alatt befejezodik. 11. Hasonló megerosítés (Create gomb aktiválása) után elkezdodik a kért virtuális gép létrehozása is. 12. Sikeres végrehajtás után az új vitruális gép közvetlenül megjelenik a központi ablak baloldali listáján a rendelkezésre álló virtuális gépek közt. A blog bejegyzés folyamatosan frissül...a rész fennmaradó tartalma hamarosan felkerül az oldalra.

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• CRM Evolution 2014: Mediocrity is the New Horrible in Customer Service

  - by Tuula Fai

  "Mediocrity is the new horrible in customer service," Blair McHaney, Gold's Gym Almost everyone knows that customers' expectations have risen. But, after listening to two days of presentations at CRM Evolution, I think it’s more accurate to say that customers' expectations have skyrocketed. Fortunately, most companies have gotten the message and are taking their customer service to a higher level. For those who've been hesitant to 'boldly go where their customer service organization has not gone before,' take heart. I’ve got some statistics that will encourage you to take those first few steps. Why should I change? By engaging customers online, ancestry.com achieved a 99.5% customer satisfaction score (CSAT) while improving retention and saving millions on greater efficiency, including a 38%-50% drop in inbound calls and emails.1 By empowering employees to delight customers, Gold’s Gym achieved a 77.5% Net Promoter Score (NPS) and 22% customer churn rate. No small feat when you consider the industry averages are 40% NPS and 45% churn.2 By adapting quickly to social media, brands like Verizon have benefited from social community members spending 2.5x-10x more than average customers.3 ‘The fierce urgency of now’ is upon us in customer service. You can take your customer service to a higher level! To find out more, click here CRM Evolution Customer Service Experience Footnotes: 1. Arvindh Balakrishnan, Is Your Customer Service Modern?2. Blair McHaney, Wire Your Organization with Customer Feedback3. Becky Carroll, The Power of Communities for Improving the Service Experience and Building Advocates

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• Access-based Enumeration (December 04, 2009)

  - by user12612012

  Access-based Enumeration (ABE) is another recent addition to the Solaris CIFS Service - delivered into snv_124.  Designed to be compatible with Windows ABE, which was introduced in Windows Server 2003 SP1, this feature filters directory content based on the user browsing the directory.  Each user can only see the files and directories to which they have access.  This can be useful to implement an out-of-sight, out-of-mind policy or simply to reduce the number of files presented to each user - to make it easier to find files in directories containing a large number of files. ABE is managed on a per share basis by a new boolean share property called, as you might imagine, abe, which is described insharemgr(1M).  When set to true, ABE filtering is enabled on the share and directory entries to which the user has no access will be omitted from directory listings returned to the client.  When set to false or not defined, ABE filtering will not be performed on the share.  The abe property is not defined by default.Administration is straightforward, for example: # zfs sharesmb=abe=true,name=jane tank/home/jane# sharemgr show -vp    zfs       zfs/tank/home/jane nfs=() smb=()          jane=/export/home/jane     smb=(abe="true") ABE is also supported via sharemgr(1M) and on smbautohome(4) shares. Note that even though a file is visible in a share, with ABE enabled, it doesn't automatically mean that the user will always be able to open the file.  If a user has read attribute access to a file ABE will show the it but access will be denied if this user tries to open the file for reading or writing. We considered supporting ABE on NFS shares, as suggested by the name of PSARC/2009/375, but we ran into problems due to NFS client readdir caching.  NFS clients maintain a common directory entry cache for all users, which not only defeats the intent of ABE but can lead to very confusing results.  If multiple users are looking at the content of a directory with ABE enabled, the entries that get cached will depend on who looks at the directory first.  Subsequent users may see files that ABE on the server would have filtered out or files may be missing because they were filtered out for the original user. Although this issue can be resolved by disabling the NFS client readdir cache, this was deemed to be an unsuitable solution because it would create a dependency between a server share property and the configuration on all NFS clients, and there was the potential for differences in behavior across the various NFS clients.  It just seemed to add unnecessary administration complexity so we pulled it out. References for more information PSARC/2009/246 ZFS support for Access Based Enumeration PSARC/2009/375 ABE share property for NFS and SMB 6802734 Support for Access Based Enumeration 6802736 SMB share support for Access Based Enumeration Windows Access-based Enumeration

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• Webcast: Applications Integration Architecture

  - by LuciaC

  Webcast: Applications Integration Architecture - Overview and Best Practices Date:  November 12, 2013.Join us for an Overview and Best Practices live webcast on Applications Integration Architecture (AIA). We are covering following topics in this Webcast : AIA Overview AIA - Where it Stands Pre-Install, Pre-Upgrade Concerns Understanding Dependency Certification Matrix Documentation Information Center Demonstration - How to evaluate certified combination Software Download/Installable Demonstration - edelivery Download Overview Reference Information Q & A (15 Minutes)  We will be holding 2 separate sessions to accommodate different timezones: EMEA / APAC - timezone Session : Tuesday, 12-NOV-2013 at 09:00 UK / 10:00 CET / 14:30 India / 18:00 Japan / 20:00 AEDT Details & Registration : Doc ID 1590146.1 Direct registration link USA - timezone Session : Wednesday, 13-NOV-2013 at 18:00 UK / 19:00 CET / 10:00 PST / 11:00 MST / 13:00 EST Details & Registration : Doc ID 1590147.1 Direct registration link If you have any question about the schedules or if you have a suggestion for an Advisor Webcast to be planned in future, please send an E-Mail to Ruediger Ziegler. Remember that you can access a full listing of all future webcasts as well as replays from Doc ID 740966.1.

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• Short Season, Long Models - Dealing with Seasonality

  - by Michel Adar

  Accounting for seasonality presents a challenge for the accurate prediction of events. Examples of seasonality include: ·         Boxed cosmetics sets are more popular during Christmas. They sell at other times of the year, but they rise higher than other products during the holiday season. ·         Interest in a promotion rises around the time advertising on TV airs ·         Interest in the Sports section of a newspaper rises when there is a big football match There are several ways of dealing with seasonality in predictions. Time Windows If the length of the model time windows is short enough relative to the seasonality effect, then the models will see only seasonal data, and therefore will be accurate in their predictions. For example, a model with a weekly time window may be quick enough to adapt during the holiday season. In order for time windows to be useful in dealing with seasonality it is necessary that: The time window is significantly shorter than the season changes There is enough volume of data in the short time windows to produce an accurate model An additional issue to consider is that sometimes the season may have an abrupt end, for example the day after Christmas. Input Data If available, it is possible to include the seasonality effect in the input data for the model. For example the customer record may include a list of all the promotions advertised in the area of residence. A model with these inputs will have to learn the effect of the input. It is possible to learn it specific to the promotion – and by the way learn about inter-promotion cross feeding – by leaving the list of ads as it is; or it is possible to learn the general effect by having a flag that indicates if the promotion is being advertised. For inputs to properly represent the effect in the model it is necessary that: The model sees enough events with the input present. For example, by virtue of the model lifetime (or time window) being long enough to see several “seasons” or by having enough volume for the model to learn seasonality quickly. Proportional Frequency If we create a model that ignores seasonality it is possible to use that model to predict how the specific person likelihood differs from average. If we have a divergence from average then we can transfer that divergence proportionally to the observed frequency at the time of the prediction. Definitions: Ft = trailing average frequency of the event at time “t”. The average is done over a suitable period of to achieve a statistical significant estimate. F = average frequency as seen by the model. L = likelihood predicted by the model for a specific person Lt = predicted likelihood proportionally scaled for time “t”. If the model is good at predicting deviation from average, and this holds over the interesting range of seasons, then we can estimate Lt as: Lt = L * (Ft / F) Considering that: L = (L – F) + F Substituting we get: Lt = [(L – F) + F] * (Ft / F) Which simplifies to: (i)                  Lt = (L – F) * (Ft / F)  +  Ft This latest expression can be understood as “The adjusted likelihood at time t is the average likelihood at time t plus the effect from the model, which is calculated as the difference from average time the proportion of frequencies”. The formula above assumes a linear translation of the proportion. It is possible to generalize the formula using a factor which we will call “a” as follows: (ii)                Lt = (L – F) * (Ft / F) * a  +  Ft It is also possible to use a formula that does not scale the difference, like: (iii)               Lt = (L – F) * a  +  Ft While these formulas seem reasonable, they should be taken as hypothesis to be proven with empirical data. A theoretical analysis provides the following insights: The Cumulative Gains Chart (lift) should stay the same, as at any given time the order of the likelihood for different customers is preserved If F is equal to Ft then the formula reverts to “L” If (Ft = 0) then Lt in (i) and (ii) is 0 It is possible for Lt to be above 1. If it is desired to avoid going over 1, for relatively high base frequencies it is possible to use a relative interpretation of the multiplicative factor. For example, if we say that Y is twice as likely as X, then we can interpret this sentence as: If X is 3%, then Y is 6% If X is 11%, then Y is 22% If X is 70%, then Y is 85% - in this case we interpret “twice as likely” as “half as likely to not happen” Applying this reasoning to (i) for example we would get: If (L < F) or (Ft < (1 / ((L/F) + 1)) Then  Lt = L * (Ft / F) Else Lt = 1 – (F / L) + (Ft * F / L)  

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• Developer Day @ OOP 2001with SOA Specialized Partners

  - by Jürgen Kress

  Oracle SOA Specialized Partners like Opitz Consulting participate in our key marketing events. Therefore make sure that you start your journey to SOA Specialization! ORACLE Developer Day auf der OOP: Entdecken Sie die Einsatzmöglichkeiten und Leistungsfähigkeit der Java-Technologie! incl. Live Hacking mit Special Guest: JAVA Guru Adam Bien! Enterprise-Anwendungen leicht gemacht! Beschleunigen Sie Ihre Entwicklung mit Java. Kommen Sie zum kostenlosen Ganztages-Workshop von ORACLE auf der OOP und lernen Sie die Leistungsfähigkeit von Java kennen. Erfahren Sie mehr über die Java Strategie und die Produktroadmap, welche Einsatzmöglichkeiten Java SE für Embedded erschließt und wie sich eine SOA und BPM-Lösung auf der Basis von Java realisieren lässt. Die vielfältigen Verbesserungen von Java EE6 erleichtern den Entwicklern das Leben erheblich. Kennen Sie bereits das Potential von Java EE6? Adam Bien wird Sie mit einem Live-Hacking von den Stühlen reißen. Torsten Winterberg, Oracle Fusion Middleware ACE Director und Danilo Schmiedel stellen vor wie Java Entwickler die Oracle SOA & BPM Lösungen einbinden können. Am Nachmittag können Sie dann in einer Hands-On Session mit Ihrem eigenen Laptop Java Persistence API, Java Beans, CDI und weitere Technologien ausprobieren. In diesem kostenlosen Workshop von Oracle können Sie sich mit Gleichgesinnten austauschen, sich die neueste Technik direkt von den Oracle Experten zeigen lassen und an praktischen Programmierübungen teilnehmen. Auf dieser Veranstaltung sind Sie richtig, wenn Sie mehr über den aktuellen Status der Java Roadmap wissen wollen, mehr über Java Technologie- und Lösungen (Java SE, ME, etc) erfahren wollen, die Plattform Java EE erproben, die Vorteile der Java EE 6 für Ihre Arbeit verstehen möchten, wenn Sie auf eine Enterprise-Landschaft hochskalieren wollen, mit Java Server Faces Front-Ends erstellen, neue Entwicklungsprojekte planen oder gerade in Angriff annehmen. Registrieren Sie sich jetzt!   ICM - Internationales Congress Center München Am Messesee, Trudering-Riem 81829 München 27. Januar 2011 9.00 Uhr - 16.30 Uhr For more information on SOA Specialization and the SOA Partner Community please feel free to register at www.oracle.com/goto/emea/soa (OPN account required) Blog Twitter LinkedIn Mix Forum Wiki Website Technorati Tags: OOP,Adam Bien,Torsten Winterberg,Opitz Consulting,Oracle,SOA,SOA Specialization,OPN

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• Update: GTAS and EBS

  - by jeffrey.waterman

  Provided below are updated target date timeframes for provided patches for upcoming legislative enhancements.   Dates have been pushed out from previous dates provided due to changes in Treasury mandatory dates.  Mandatory dates for GTAS and IPAC have changes since previous target dates for patches were provided.   These are target dates, not commitments to deliver functionality. Deliverable Target Timeframes for Customer Patches Comments R12 GTAS Configuration Apr 2012 Patch is available GTAS Key Processes Oct/Nov 2012 Includes GTAS processes necessary to create the GTAS interface file, migration of FACTS balances to GTAS, GTAS Trial Balance, and GTAS Transaction Register. GTAS Reports Nov/Dec 2012 GTAS Trial Balance GTAS Transaction Register Capture of Trading Partner TAS/BETC Apr/May 2013 Includes modification necessary to capture BETC, Trading Partner TAS/BETC on relevant transactions. GTAS Other Processes May/Jun  2013 Includes GTAS Customer and Vendor  update processes. IPAC Aug/Sep Includes modification required to IPAC to accommodate Componentized TAS and BETC. 11i GTAS Configuration May 2012 Patch is available GTAS Key Processes Nov/Dec 2012 Includes GTAS processes necessary to create the GTAS interface file, migration of FACTS balances to GTAS, GTAS Trial Balance, and GTAS Transaction Register. GTAS Reports Dec/Jan 2012 GTAS Trial Balance GTAS Transaction Register Capture of Trading Partner TAS/BETC May/Jun 2013 Includes modification necessary to capture BETC, Trading Partner TAS/BETC on relevant transactions. GTAS Other Processes Jun/Jul 2013 Includes GTAS Customer and Vendor  update processes. IPAC Sep/Oct 2013 Includes modification required to IPAC to accommodate Componentized TAS and BETC.

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• Workshop in Denver canceled - thanks to hurricane Isaac

  - by Mike Dietrich

  Yesterday Roy did start his journey on time to travel to Denver, CO for today's Upgrade and Migration Workshop.  But unfortunately due to the remnants of  hurricane Issac moving up the East Coast and scrambling up flight schedules Roy's flight from NYC to Denver got canceled after a 3 hour delay leaving Manchester, NH, and there was no option to arrive in Denver this morning on time. So we apologize for canceling that workshop. The local marketing department will contact you regarding an alternative date. Sorry for any inconvenience!

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• Hai mai pensato a quanto ti costa qualificare le tue opportunità commerciali?

  - by user812481

  Il successo delle attività di marketing è dovuto alla profonda conoscenza dei propri clienti: chi sono, cosa acquistano e perché, come preferiscono essere contattati. Se i dati sui clienti sono distribuiti su più sistemi, rispondere a queste domande diventa difficile ed oneroso. Hai bisogno di un mix di strumenti best-in-class per l'automazione della forza di vendita e per l'efficienza delle attività di marketing, facendo confluire i dati chiave in un unico punto di accesso, per una visione a 360 gradi dei clienti. Vorresti incrementare il ROI delle campagne di marketing, proponendo diversi messaggi in funzione dei differenti target, ottenendo così un maggior successo delle iniziative? Scopri come ottenere una conoscenza maggiore del target per creare campagne di successo, mirate e personalizzate, attraverso video in italiano e docuemtni da condividere con i vostri colleghi.

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• Week 17: Specialization Flashback

  - by sandra.haan

  Remember when E.T. phoned home and Ferris had a day off? Or when Michael Jackson did the moonwalk and Madonna was the Material Girl? That's what we call an 80's flashback. Remember when we offered you 11 specializations? That's what we call a Specialization flashback considering we now have over 35 Specializations available. A lot has changed since we rolled-out OPN Specialized last year. Listen in as Nick Kritikos talks about the latest specializations available. Now get out of that DeLorean and take a look at the Specialization Guide to determine how your company can get Specialized. Until next time, The OPN Communications Team

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• Sneak Peak: Social Developer Program at JavaOne

  - by Mike Stiles

  By guest blogger Roland Smart We're just days away from what is gunning to be the most exciting installment of OpenWorld to date, so how about an exciting sneak peak at the very first Social Developer Program? If your first thought is, "What's a social developer?" you're not alone. It’s an emerging term and one we think will gain prominence as social experiences become more prevalent in enterprise applications. For those who keep an eye on the ever-evolving Facebook platform, you'll recall that they recently rebranded their PDC (preferred developer consultant) group as the PMD (preferred marketing developer), signaling the importance of development resources inside the marketing organization to unlock the potential of social. The marketing developer they're referring to could be considered a social developer in a broader context. While it's true social has really blossomed in the marketing context and CMOs are winning more and more technical resources, social is starting to work its way more deeply into the enterprise with the help of developers that work outside marketing. Developers, like the rest of us, have fallen in "like" with social functionality and are starting to imagine how social can transform enterprise applications in the way it has consumer-facing experiences. The thesis of my presentation is that social developers will take many pages from the marketing playbook as they apply social inside the enterprise. To support this argument, lets walk through a range of enterprise applications and explore how consumer-facing social experiences might be interpreted in this context. Here's one example of how a social experience could be integrated into a sales enablement application. As a marketer, I spend a great deal of time collaborating with my sales colleagues, so I have good insight into their working process. While at Involver, we grew our sales team quickly, and it became evident some of our processes broke with scale. For example, we used to have weekly team meetings at which we'd discuss what was working and what wasn't from a messaging perspective. One aspect of these sessions focused on "objections" and "responses," where the salespeople would walk through common objections to purchasing and share appropriate responses. We tried to map each context to best answers and we'd capture these on a wiki page. As our team grew, however, participation at scale just wasn't tenable, and our wiki pages quickly lost their freshness. Imagine giving salespeople a place where they could submit common objections and responses for their colleagues to see, sort, comment on, and vote on. What you'd get is an up-to-date and relevant repository of information. And, if you supported an application like this with a social graph, it would be possible to make good recommendations to individual sales people about the objections they'd likely hear based on vertical, product, region or other graph data. Taking it even further, you could build in a badging/game element to reward those salespeople who participate the most. Both these examples are based on proven models at work inside consumer-facing applications. If you want to learn about how HR, Operations, Product Development and Customer Support can leverage social experiences, you’re welcome to join us at JavaOne or join our Social Developer Community to find some of the presentations after OpenWorld.

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