Want to tap into a niche market. Do I create new site or bolt on to existing site?
- by nitbuntu
Hi,
After a lot of heard work and a few years of perseverance, I'm seeing regular sales on my website which have been steadily growing over the past year. However, the entrepreneur in me wants tap into a niche market which I've become very interested in.
It's possible to bolt on this niche onto my existing site as an additional category, without it looking too out of place; my new category of products would also benefit from the ranking my current site gets. The kind of people who would purchase these new niche products, however, are very particular and obsessive about detail. So, for example, many Vegetarians would not eat in KFC even if they were to introduce a new range of Veggie burgers. So, I thought it best to create a new website and since my existing site was created using an 'old-school' shopping cart and there are many more up-to-date, feature-rich, ones available now, I wanted to use a different shopping cart system.
My dilemma is that I already have 2 websites (1 b2c and another b2b site) and maintaining a 2nd b2c site would end up vastly increasing my workload and I fear that I would not be able to pay adequate attention to all the sites. Moreover, the additional customer service work (e.g. answering emails from many separate email accounts) could end up being too confusing and difficult to maintain.
The easy answer would be to take on an employee, but I'm just not earning enough to justify this yet.
If anyone has any tips or experience they'd like to share, which could help me answer this question, I'd be highly grateful.
