- by me
Author: Peter Reiser - Social Business Evangelist, Oracle WebCenter
Solution SummaryTextron Inc. is one of the world's best known multi-industry companies
and is a pioneer of the diversified business model. Founded in 1923, it
has grown into a network of businesses—including Bell Helicopter,
E-Z-GO, Cessna, and Jacobsen—with facilities and a presence in 25
countries, serving a diverse and global customer base. Textron is ranked
236th on the Fortune 500 list of the largest US companies.
Textron
needed a Web experience management solution to centralize control,
minimize costs, and enable more efficient operations. Specifically, the
company wanted to take IT out of the picture as much as possible,
enabling sales and marketing leads for subsidiaries to make Website
updates as they deem appropriate for their business.
Textron worked with Oracle partner Element Solutions to consolidate its Website management systems onto Oracle WebCenter Sites.
The implementation enables Textron’s subsidiaries to adjust more
quickly to customer demands, reduced Website management cost & time to update content on a Website while allowing to integrate its Website updates more closely
with social media and mobile platforms.
Company OverviewTextron Inc. is one of the world's best known multi-industry companies
and is a pioneer of the diversified business model. Founded in 1923, it
has grown into a network of businesses—including Bell Helicopter,
E-Z-GO, Cessna, and Jacobsen—with facilities and a presence in 25
countries, serving a diverse and global customer base. Textron is ranked
236th on the Fortune 500 list of the largest US companies.
Business ChallengesWith numerous subsidiaries and more than 50 public Websites, Textron
needed a Web experience management solution to centralize control,
minimize costs, and enable more efficient operations. Specifically, the
company wanted to take IT out of the picture as much as possible,
enabling sales and marketing leads for subsidiaries to make Website
updates as they deem appropriate for their business.
Solution DeployedTextron worked with Oracle partner Element Solutions to consolidate its Website management systems onto Oracle WebCenter Sites. Specifically, Textron:
Used Oracle WebCenter Sites to integrate Web experience management
capabilities for all Textron brands, including Bell Helicopter, E-Z-GO,
Cessna, and Jacobsen
Developed Website templates to enable
marketing and communications professionals to easily make updates to
their Websites, without having to work with IT
Reduced Website
management costs, as it costs more for IT to coordinate Website updates
as opposed to marketing and communications
Enabled IT to concentrate on other activities to enhance overall operations for Textron, such as project workflows
Acquired
a platform that enables marketing teams to integrate their Websites
with social media and mobile platforms, allowing subsidiaries to make
updates and contact customers anytime and everywhere—including through
tablets and smartphones
Reduced the time it takes to update
content on a Website, including press releases, by enabling
communications professionals to make updates directly
Developed more appealing visual designs for Websites to help enhance customer purchase
Business ResultsThe implementation enabled Textron’s subsidiaries to adjust more
quickly to customer demands and Textron’s IT staff to concentrate on
other processes, such as writing code and developing new workflows,
enabling them to enhance company processes. In addition, Textron can use
Oracle WebCenter Sites to integrate its Website updates more closely
with social media and mobile platforms, enabling marketing and
communications teams to make updates anytime and everywhere. The
initiative has enabled Textron to save money by freeing IT up to work on
more important tasks, instituting new e-commerce and mobile initiatives
to better engage customers, and by ensuring efficient Website
management processes to quickly adjust to customer demands.
“We considered a number of products, but chose Oracle WebCenter Sites
because it provides the best user interface.
We reviewed customer
references and analyst reports, and Oracle WebCenter Sites was
consistently at the top of the list,”
Brad Hof, Manager, Advanced Business Solutions and Web Communications, Textron Inc.
Additional Information
Tectron Inc. Customer Snapshot
Oracle WebCenter Sites
