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• Narrowing down my large keyword list for new PPC campaign

  - by gijoemike

  If I have a list of 100 keywords that are candidates for a PPC campaign (my list is actually 1000+). What is the best approach to narrowing this down to the top 5-10 keywords I should start with? I'm also wondering if my top chosen keywords for PPC campaign should be my main keywords for SEO site optimization for organic traffic. I also have another question on this site asking: How does one estimate where a competitor is getting most of their traffic from? Thanks. The website isn't created yet, but will be up in January.

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• Do any CDN services offer multiple urls (or aliases) for your files?

  - by Jakobud

  Lets say a company has multiple commercial web properties that happen to use a lot of the same images on each site. For SEO reasons, the sites must not appear to be related to eachother in any way. This means that the sites can't all link to the same image, even though they all use the same one. Therefore, an image is uploaded to each site and served from each site separately. In order to improve maintainability and latency, lets say the company wanted to use a CDN service. What I'm wondering is, if you upload a file, like an image or something, to a CDN, is there basically one single URL that you access that image at? Or do some (or all) CDN services offer alias URLs so that you can access the same resource from multiple URLs? Example of undesirable situation: Both sites link to the same file URL Site ABC links to <img src="http://123.cdnservice.com/some-path/myimage.jpg"/> Site XYZ links to <img src="http://123.cdnservice.com/some-path/myimage.jpg"/> Example of DESIRABLE situation: Both sites link to the same file via different URLs Site ABC links to <img src="http://123.cdnservice.com/some-path/myimage.jpg"/> Site XYZ links to <img src="http://123.cdnservice.com/some-alias-path/myimage.jpg"/> So in the end, there is only one single file, myimage.jpg on the CDN server, but it is accessible from multiple URLs. Is this possible with CDN services? I know this would make browsers cache the same image twice, but at least it would be better for maintainability. Only one file would ever have to be uploaded.

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• Global vs. Local Monthly Searches in Adwords keyword tool

  - by Gregory

  I'm trying to learn how to use a keyword tool in Adwords. Here's what I entered: Country- Russia Language-Russian Desktop and laptop devices And the keyword was ???? ? ??????? (tours to Israel in Russian Cyrillic letters) . As a broad match type... Now... the results that I got were: Global monthly: 60,500 Local monthly: 40,500 If I got it right..."Global monthly" means in this context : worldwide average monthly searches for this search term in ANY language in any Google search site (google.ru, google.com.ua, google.com, google.fr etc.). It's all nice, BUT... Then I made an query for tours to Israel in English in the US...And I got: Global monthly: 60,500 Local monthly: 27,100 That doesn't make any sense to me though! How come the total sum (the global) is actually a smaller number than a combined sum of just TWO countries??? (27,100+40,500=67,60060,500) By "any language" they mean a translation of the term into ANY possible language???Or maybe by "language" Google means the language of searchers' operating system? or their browsers' language?

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• When clientTransferProhibited is off to transfer a domain name, couldn't the name be stolen?

  - by Cedric Martin

  I'd like to transfer a domain from one registrar (Key-systems) to another registrar (OVH). I don't really understand the procedure and I'm a bit confused... I read everywhere that clientTransferProhibited prevents people from stealing your domain name. Now apparently during the course of transferring my domain from Key-systems to OVH, I'll to change clientTransferProhibited so that the transfer is allowed. Wouldn't my domain then become "stealable" during some amount of time? (a few hours / days / week)

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• Google Analytics conversion tracking - referrals from payment provider

  - by martynas

  I have a question regarding conversion tracking using Google Analytics. My client uses an external payment service provider - SecureTrading. Problem: All website visitors who would like to make a purchase are taken to a payment form on https://securetrading.net and are redirected back after a successful payment. Google Analytics counts that as a referral and messes up conversion tracking stats. Question: What needs to be changed / added in the payment forms or Google Analytics settings so that the conversions would be assigned to the right traffic sources. Screenshot:

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• Putting (WordPress) tags in <footer> tag, good for SEO or not?

  - by BlackEagle

  I am using tags for my posts on my WordPress site. The content of my post is set in <article> tags, which is fine and now, I want to put the author link and tags in a <footer> tag, but I don't know if this is good for SEO reasons. I know that Googlebots are putting less weight if they see links in a footer, but will this effect my tag pages? Is there any harm? I would love to read a good explanation on this.

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• How does the web server choose between unicode and utf-8 for accented characters?

  - by jacques

  I have a web server with my ISP which replaces accented characters in URLs with their unicode values: for instance é (eacute) is translated to %e9 (dec 233). For testing locally I use EasyPHP which translates those characters by their utf-8 equivalence: é is then replaced by the well known sequence %c3%a9 (é)... Browsers served by EasyPHP don't decode unicode values but they do if running locally (utf-8 and non converted accent also)... I have been unable to find where this behavior is configured in the server. This is a problem as some urls are built by my application using the php rawurlencode() which seems to always encode with unicode values on both servers. Any idea?

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• SEO for single-page content-less Web App

  - by brillout.com

  as written in the title the website on which I try to do Search Engine Optimization has following two properties: doesn't have any content in the SEO sense: it doesn't hold any information and only offers functionality consists of only one page/URL since most of the SEO tips/tricks I read are based on content how do I perform SEO optimization on such a website? for more info: the website is basically just a timer/alarm/stopwatch

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• I'm using a shared server, and as such Gmail marks my email as spam (all from headers are different from the same IP)

  - by chipperyman573

  I have a shared server, meaning many people share the same IP. When I send an email, the @website.com is different from someone else that shares the same IP with me, therefore Gmail marks it as spam. For example: My website's IP is 1.2.3.4. My website is mywebsite.com Person 2's website's IP is hosted by the same host, and as such their IP is 1.2.3.4 Person 2's website is person2.com. When they send an email, it gets sent from [email protected] When I send an email, it gets sent from [email protected] According to Gmail's spam thing: "Use the same address in the 'From:' header on every bulk mail you send." Again, the only similarities between our websites is the IP. However, this causes Gmail to mark both our mail as spam. Is there a way to sort this out with Gmail?

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• Apache Rewrites not working due to Akamai

  - by nuttyket

  I have a website which is setup with akamai. My domain and subdomains are mapped onto an Akamai IP. I have written an Apache rewrite which does an internal URL X to another internal URL Y. This rewrite works fine as long as I am testing in my local setup or for those subdomains which are not mapped onto Akamai but directly onto my Public IP. My suspicion is that while rewriting the request apache is not able to resolve the IP of the app server correctly. When I add entries to my /etc/hosts file pointing the domain/subdomain to my internal IP the rewrites work. Now, I have a huge list of subdomains and it can grow as well. Is there another way to fix this problem without having to make entries in the /etc/hosts file ? I would much appreciate your thoughts.

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• My events don't show up in the goal funnels or conversion funnels

  - by Amit Bens

  I have an event set up on a website and I'd like to track the effect this event has on conversion rate. The event seems to be working fine - I can see it on Top Events with all the labels, etc. But when going into Goal Flow and selecting 'Event Category' these events don't show up. I have this running for about a week. And I have made multiple checks to verify that I have events that triggered the conversion goal. Any clue about what I'm doing wrong?

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• Google Webmaster Central tells me that robots is blocking access to the sitemap

  - by Gaia

  This is my robots.txt User-agent: * Disallow: /wp-admin/ Disallow: /wp-includes/ Sitemap: http://www.mydomain.org/sitemap.xml.gz But Google Webmaster Central tells me that robots is blocking access to the sitemap: We encountered an error while trying to access your Sitemap. Please ensure your Sitemap follows our guidelines and can be accessed at the location you provided and then resubmit: URL restricted by robots.txt I read that Google Webmaster Central caches robots.txt, but the file has been updated more than 10 hours ago.

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• What tools to use for efficient link building?

  - by Evgeny

  As most SEO experts keep saying, it is not just the content that you have - but also a hefty amount of quality incoming links to your content that is important -- these are the two ways to get to the top of the search results. The question is where do I find the incomnig links? One way I know is Google Blog Search, it can be used to find blogs with related information to your content and some allow to leave comments. The comments usually consist of your name, e-mail and website. If you put your keyword instead of your name, then the keyword turns into a link to your website. Unfortunately most blogs put rel=nofollow on such links, but some blogs don't do that. What other ways are there to find quality pages to put keywords links back to your website? Quality link usually means: located on a page with relevant content does not have a rel=nofollow in the <a has a relevant keyword as in <a href=websitekeyword</a the page with the link has high PageRank (3+) and TrustRank

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• Set Up Google Analytics to Track Domain Alias

  - by Brian Boatright

  I found this article from Google http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=55523 However I'm not sure what happens to the data. Will I be able to determine which domain forwarded to the primary domain using their technique? Or will it simply tranfers all the relevant keyword and other factors to the primary domain but not which domain was originally landed before the 302 redirect. What I need to do is track which domain alias are being used.

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• Mod_rewrite and urls that don't end with .php

  - by Kevin Laity

  I'm trying to use Mod_rewrite to hide the .php extensions of my pages. However, it refuses to do any rewriting unless the input url ends with .php, which makes that impossible. I can confirm that rewriting works fine as long as the url has .php at the end. RewriteRule a\.php b\.php Works, while RewriteRule a\.html b\.html does not. How can I turn off this behavior and allow it to rewrite all urls? I'm on a shared host so whatever I do has to be done from a .htaccess file. Update: There seems to be some confusion about what I'm asking here. The question is not about how to write the rule, the question is about server configuration. The rule I'm using is fine, I can test that locally. But the server I'm working with is somehow configured so that mod_rewrite doesn't attempt to rewrite anything that doesn't end with .php

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• Why is "www.mysite.com" different from "mysite.com"?

  - by sapeish

  In any browser if I use www.mysite.com or just mysite.com the web page is correctly retrieved, but I am having trouble with Google Analytics and Facebook App. Facebook: To be able to get Likes, I create the Facebook App needed and set the site URL to http://mysite.com/. Using their tool http://developers.facebook.com/tools/debug/ when I test my page using http://mypage.com it works but using http://www.mypage.com fails with the message: Object at URL 'http://www.mysite.com/' of type 'website' is invalid because the domain 'www.mysite.com' is not allowed for the specified application id. Google Analytics: To be able to get traffic statistics, I created a Property and a Profile both with the URL http://www.mypage.com and no statistics were gathered in a week, when I changed the configured URL to http://mypage.com statistics where available a few hours later. What should I do to have statistics and likes for both www.mysite.com and mysite.com ??

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• SEO Implications of blog on site versus offsite?

  - by Kelli Davis

  I recently added a blog to one of our company's websites, and was confident that this increase in content on the site would have only positive SEO results. My boss, however, feels that we should have instead located the blog off-site, on a blogging platform such as Wordpress, Typepad, etc., in order to generate a backlink (assuming we'd link from blogging platform back to website.) While I know that backlinks are important for SEO, isn't content creation equally, if not more, important? Granted, I'd be creating content either way, but I figured we'd get more site traffic by having the blog located on our site versus a separate blogging platform. Am I incorrect in my priorities here? Boss's TOP priority is increasing the ranking of our website, so maybe a backlink would be better...? If we do need to relocate the blog to an off-site platform, is there a blogging platform that is more conducive to SEO than others? Is there a platform from which backlinks would be more valuable than others?

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• My boss has a different idea of a website's UX [migrated]

  - by NicoJuicy

  Let me explain the situation. I started transforming a "old (.Net 2.0)" Application into a webapplication. Problem here is, that no-one here is really acquainted with the UX of a website (Simple, efficient). Eventhough, i still have to regard that the website can be tailored to a customer needs through parameters (yeah, i know :s ) For example: I wanted to have a layout similar to invoicemachine (= as simple as possible). -- He wants a Ribbon toolbar. Going to a supplier gives the list of supplier -- He wants to display the "Create Supplier" screen where you can use the wildcards in a certain textbox, to search for a specific Supplier and then give the list of the suppliers. Also, i need 4 search/filter mechanisms: people can search per field with wildmarks can filter the suppliers search a keyword through all the data of a supplier filter the "list Suppliers" page by the first letter of the name. LIST Suppliers | A | D | Z Adam Wrincle ADD |EDIT |Delete Damzel InDistress ADD |EDIT |Delete Zorro ADD |EDIT |Delete I can't seem to get through to him, that the UX of a website needs to be differently than a Windows Application. If he wants to bring all the logic of the windows app into a website, why letting me build a website then? Stick to the old solution. Am i mistaking so hard or how could i convince / show him that an online-solution is something different than the offline solution. He already "saw" online solutions of other applications to get an idea, but if i suggest something he won't listen (if it's GUI / UX related, that is).

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• Webmaster Tools: root and subdirectories?

  - by nick

  We have all our international sites on our .com domain like this: site.com/uk site.com/us etc... When creating the sites in Webmaster Tools I've created different sites and submitted sitemaps for each directory so that we can appropriately geotarget the site. Is it also recommended to add the root .com with its geotargeting set to international? If so should I also add all the seperate site maps (like the /us/sitemap.xml) even though they have been added to the directory level sites?

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• Is there an 'off the shelf' platform for making a new website similar to Elance?

  - by user17747

  I am interested in developing a website that is similar to 'elance' but for a particular vertical. Is there an 'off the shelf' platform you can recommend for getting started with this, or would I need to develop this web service from scratch? When I write 'platform' I am referring to things such as 'shopify' for e-commerce sites, or 'ning' for social websites. I want to create a multi-merchant professional services site. The site would need to support functionality such as: allowing merchants to open and manage their own profile. merchants would accept payments from customers through the site. file transfers between merchants and customers. merchant ratings by customers.

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• Google webmaster tools / Geographic location settings

  - by JochemTheSchoolKid

  I am building an website. It has an .nl domain. Now only my domain is showing up on google.nl I hope I can change this somehow that it could be findable in all google's (like google.com / co.uk) and so on. If I look on google forums. They say go to webmaster tools and change your geographic position over there. But I have added this site and I am not able to change it there because there is no select box. I dont have any idea were to search (yes I searched on google offcourse) or where to ask for this special problem. So maybe here can someone redirect me or explain me what is possible and what not. The question is can I make an .nl domain findable in (almost) all google search sites? And so on how can I do that. Picture of my google webmaster tools (nl): http://i.stack.imgur.com/ZuP4L.png

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• Magento e-Commerce cannot generate reports

  - by Jack Cham

  Good day, My magento cannot generate reports from the admin panel. I get the following error: This report depends on timezone configuration. Once timezone is changed, the lifetime statistics need to be refreshed. Last updated: Oct 21, 2010 3:04:33 PM. To refresh last day's statistics, click here." I follow the instruction and refresh the statistics, still same problem. I confirmed the timezone is right and didn't change before... Please help.

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• Whatchamacallit: You know how there are breadcrumbs and sliders and whatnot

  - by Richard

  What do you call it when a web site (especially corporate/retail) has a series of rows with thumbnails, each with a little caption/description beneath explaining some benefit or feature of a product or service. Is there a name for this? I'm building a theme that incorporates this kind of design and I was hoping there is some kind of shorthand for this design feature. If you don't know what I'm talking about, check out one of the links below. http://themeforest.net/item/revolution-minimalist-business-html-template/full_screen_preview/2295335 http://themes.two2twelve.com/preview?theme=freshserve

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• Google Authorship issues

  - by user29107

  I am facing the same issue , tried lots of time followed whols process after that also I am getting the same issue. Email verification has not established authorship for this webpage. Email address on the sanjeebpanda.com domain has been verified on this profile: Yes Public contributor-to link from Google+ profile to sanjeebpanda.com: Yes Automatically detected author name on webpage: Not Found. What to do. Please help

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• Virtual Host under MacOSX not working

  - by David Casillas

  I have setup a virtualhost for MacOSX Apache instalation. This are my steps: edit /private/etc/apache2/httpd.conf removing comment from: Include /private/etc/apache2/extra/httpd-vhosts.conf edit /private/etc/apache2/extra/httpd-vhosts.conf, added: <VirtualHost *:80> ServerName test.local DocumentRoot "/Users/myusername/Sites/Test/public" <Directory "/Users/myusername/Sites/Test/public"> Options Indexes FollowSymLinks Includes AllowOverride All Order allow,deny Allow from all </Directory> </VirtualHost> edit /private/etc/hosts added 127.0.0.7 test.local Restart Apache But the VirtualHost does not work. To further isolate the problem I check the same configuration with MAMP and the virtual host worked rigth, so the configuration files should be fine. What can be wrong?

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