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• What are effective marketing strategies for iPhone games?

  - by Artemix

  So, long story short, some days ago I published an iPhone game, I think the game wasn't that bad tbh, and still I got only 10 sells at $0.99. Are they any publishers, sponsors, or distributors to make your game "visible" on the app store market?, or the only thing you need is to have an amazing game and that's all? Somehow I think that even if you have an awesome game if you don't do that "marketing magic" correctly you will not exist in the store. Now I'm making a second game, completely different, and I want to know how to do things right. If anyone knows something about this topic, let me know.

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• Oracle Database In-Memory Launch - Featuring Larry Ellison - June 10 - Joint the live webcast!

  - by Javier Puerta

  For more than three-and-a-half decades, Oracle has defined database innovation. With our market-leading technologies, customers have been able to out-think and out-perform their competition. Soon they will be able to do that even faster. At a live launch event and simultaneous webcast, Larry Ellison will reveal the future of the database. Promote this strategic event to customers.  Watch Larry Ellison on Tuesday, June 10, 2014 19:00 – 20:30 a.m. CET  6:00 pm - 7:30 pm UK  Join the webcast here!

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• Why ISVs Run Applications on Oracle SuperCluster

  - by Parnian Taidi-Oracle

  Michael Palmeter, Senior Director Product Development of Oracle Engineered Systems, discusses how ISVs can easily run up to 20x faster, gain 28:1 storage compression, and grow presence in the market all without any changes to their code in this short video. One of the family of Oracle engineered systems products, Oracle SuperCluster provides maximum end-to-end database and application performance with minimal initial and ongoing support and maintenance effort, at the lowest total cost of ownership. Java or enterprise applications running on Oracle Database 11gR2 or higher and Oracle Solaris 11 can run up to 20X faster than traditional platforms on Oracle SuperCluster without any changes to their code.  Large number of customers are consolidating hundreds of their applications and databases on Oracle SuperCluster and are requiring their ISVs to support it. ISVs can become Oracle SuperCluster Ready and Oracle SuperCluster Optimized by joining the Oracle Exastack program. 

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• Too much to learn, so little time

  - by Phobia

  Okay, so I'm a java developer (or at least I think I am),and also a student at the same time I want to get a job when I graduate,I'll be graduating in a year or so (hopefully) (Note: my major has nothing to do with programming) Now, I'm between a rock and a hard place I also want to nail the foundations to become a good software developer. I want to be able to write programs that solve problems,not just glue code The software market in my country for java developers is just a few developers working with Java EE (struts,spring,hibernate....etc) I'm currently learning C++ with this book. I've also watched most of the 1st lecture of this course and I understood pretty much everything I watched To sum it up, I have three options Learn Java EE Learn C++ Learn Scheme Which is better for me at this point?

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• How to explain that writing universally cross-platform C++ code and shipping products for all OSes is not that easy?

  - by sharptooth

  Our company ships a range of desktop products for Windows and lots of Linux users complain on forums that we should have been written versions of our products for Linux years ago and the reason why we don't do that is we're a greedy corporation all our technical specialists are underqualified idiots Our average product is something like 3 million lines of C++ code. My and my colleagues analysis is the following: writing cross-platform C++ code is not that easy preparing a lot of distribution packages and maintaining them for all widespread versions of Linux takes time our estimate is that Linux market is something like 5-15% of all users and those users will likely not want to pay for our effort when this is brought up the response is again that we're greedy underqualified idiots and that when everything is done right all this is easy and painless. How reasonable are our evaluations of the fact that writing cross-platform code and maintaining numerous ditribution packages takes lots of effort? Where can we find some easy yet detailed analysis with real life stories that show beyond the shadow of a doubt what amount of effort exactly it takes?

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• Which is the next dominant programming paradigm? [closed]

  - by Kugathasan Abimaran

  What is the next programming paradigm when OOP get lost in the market? Or else will OOP be for ever? What is your advise for the future developers? To which paradigm should we aware of? Because, before OOP, structured programming paradigm is there with C. Don't close it Please, because I need to aware, which paradigm have the ability to withstand in future? Aspect-oriented programming. Declarative programming. Functional programming. Object-oriented programming. Any Others? This describes programming paradigm according to their kernel language.

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• Does MS create cross browser compatibility problems on purpose? [closed]

  - by P.Brian.Mackey

  IE does some weird **. E.G. Supporting the send() method in AJAX with no params. Poor support for XML (well IE9 I've heard things are alot better), but seriously...since MS owned such a huge market share on browsers were they intentionally dropping in problems like this and making it easy to write crap code to give the impression that competing browsers suck to the layman? Update I realize Javascript's limitations caused some of the Xcompatibility problems. I have read comments from Douglas Crockford regarding how javascript was rushed and exploded in popularity before its time...resulting in some of the issues he can't fix. I'm only concerned specifically about MS's intentions...problems they could have fixed, yet did not. Did any of you work on the IE team or know of articles discussing some details?

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• Oracle Database In-Memory Launch - Featuring Larry Ellison - June 10 - Joint the webcast!

  - by Javier Puerta

  For more than three-and-a-half decades, Oracle has defined database innovation. With our market-leading technologies, customers have been able to out-think and out-perform their competition. Soon they will be able to do that even faster. At a live launch event and simultaneous webcast, Larry Ellison will reveal the future of the database. Promote this strategic event to customers.  Watch Larry Ellison on Tuesday, June 10, 2014 19:00 – 20:30 a.m. CET  6:00 pm - 7:30 pm UK  Join the webcast here!

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• Live Webcast: Private Cloud Database Consolidation with Oracle Exadata

  - by kimberly.billings

  Thursday, January 20th, 2011 at 9:00 am PT In this webcast, you'll learn how Oracle Exadata, Oracle Database 11g, and Oracle Real Application Clusters enable you to consolidate multiple applications on clustered server and storage pools to achieve extreme performance and lower your IT costs. You'll also learn how to maximize the efficiencies of private clouds, including: • Multitenancy • Rapid provisioning • Pay-for-use infrastructure Join us for this live Webcast and discover how Oracle Exadata delivers key cloud capabilities, providing elastic database services that can be quickly provisioned on demand. Register today! To learn more about how customers are consolidating on private clouds with Exadata, watch this video about how Commonwealth Bank of Australia consolidated multiple database services, including OLTP applications such as PeopleSoft Financials, onto an Exadata platform for improved performance and resilience and faster time-to-market.

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• 4 Ways Your Brand Can Jump From the Edge of Space

  - by Mike Stiles

  Can your brand’s social media content captivate the world and make it hold its collective breath? Can you put something on the screen that’s so compelling that your audience can’t look away? Will they want to make sure their friends see it so they can talk about it? If not, you’re probably not with Red Bull. I was impressed with Red Bull’s approach to social content even before Felix Baumgartner’s stunning skydive from the edge of space. And then they did this. According to Visible Measures, videos of the jump scored 50 million views in 4 days. 1,700 clips were generated from both official and organic sources. The live stream was the most watched YouTube Stream of all time (8 million concurrent viewers). The 2nd most watched live stream was…Felix’ first attempt Oct. 9. Are you ready to compete with that? I ask that question because some brands are still out there tying themselves up in knots about whether or not they should tweet. The public’s time and attention are scarce commodities, commodities they value greatly. The competition amongst brands for that time and attention is intense and going up like Felix’s capsule. If you still view your press releases as “content,” you won’t even be counted as being among the competition. Here are 5 lessons learned from Red Bull’s big leap: 1. They have a total understanding of their target market and audience. Not only do they have an understanding of it, they do something about it. They act on it. They fill the majority of their thoughts with what the audience wants. They hunger for wild applause from that audience. They want to do things that embrace the audience’s lifestyle and immerse in it so the target will identify the brand as “one of them.” Takeaway: BE your target market. 2. They deliver content that strikes the audience right where they emotionally live. If you want your content to have impact, you have to make your audience’s heart race, or make them tear up, or make them laugh. Label them “data points” all you want, but humans are emotional creatures. No message connects that’s not carried in on an emotion. Takeaway: You’re on the inside. If your content doesn’t make you say “wow,” it’s unlikely it will register with fans. 3. They put aside old school marketing and don’t let their content be degraded into a commercial. Their execs seem to understand the value in keeping a lid on the hard sell. So many brands just can’t bring themselves to disconnect advertising and social content. The result is, otherwise decent content gets contaminated with a desperation the viewer can smell a mile away. Think the Baumgartner skydive didn’t do Red Bull any good since he wasn’t drinking one on the way down while singing a jingle? Analysis company Taykey discovered that at the peak of the skydive buzz, about 1% of all online conversation was about the jump. Mentions of Red Bull constituted 1/3 of 1% of all Internet activity. Views of other Red Bull videos also shot up. Takeaway: Chill out with the ads. Your brand will get full credit for entertaining/informing fans in a relevant way, provided you do it. 4. They don’t hesitate to ask, “What can we do next”? Most corporate cultures are a virtual training facility for “we can’t do that.” Few are encouraged to innovate or think big, if think at all. Thinking big involves faith, and work. It means freedom and letting employees run a little wild with their ideas. There will always be the opportunity to let fear of everything that moves creep in and kill grand visions dead in their tracks. Experimenting must be allowed. Failure must be allowed. Red Bull didn’t think big. They thought mega. They tried to outdo themselves. Felix could have gone ahead and jumped halfway up, thinking, “This is still relatively high up. Good enough.” But that wouldn’t have left us breathless. Takeaway: Go for it. Jump. In putting up social properties and gathering fans of your brand, you’ve basically invited people to a party. A good host doesn’t just set out warm beer and stale chips because that’s inexpensive and easy. Be on the lookout for ways to make your guests walk away saying, “That was epic.”

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• EMEA Partner Community for Hardware at OpenWorld!

  - by Giuseppe Facchetti

  If you are going to OpenWorld next September, do not miss the opportunity to meet the key EMEA Resellers driving Hardware growth! EMEA Partner Community for Hardware Partner Success Stories & Program UpdatesThe key appointment at OOW for EMEA Hardware Partners This interactive session, dedicated to EMEA partners interested in growing their Servers and Storage business, will open with Oracle EMEA Executives sharing their thoughts on Hardware latest news, announcements, and related EMEA partner programs -- and how to leverage them in the EMEA market. And the core of the session will feature a few EMEA partners sharing their recent successes in using Oracle Hardware as the infrastructure for mission critical solutions that solve key customer business issues -- and help EMEA customers (and partners!) grow their business. Details and logistics: Make sure you register for OPN Exchange @ OpenWorld and check the Content Catalog. Contact: [email protected]

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• Red Gate join the SSIS custom component club

  I recently noticed that Red Gate have launched themselves into the SSIS component market by releasing a new Data Cleanser component, albeit in beta for now. It seems to be quite a simple component, bringing together several features that you can find elsewhere, but with a suitable level  polish that you’d expect from them. String operations include find and replace with regular expressions, case formatting and trim, all of which are available today in one form or another, but will the RedGate factor appeal to people? Benefits include ease of use, all operations in one place, versus installing a custom component which many organisations do not like. I’m also interested to see where they take this and SSIS products in general, as it almost seems too simple for RedGate, a company I normally associate with more advanced problem solving. Perhaps they are just dipping a toe in the water with a simple component for now?

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• Is PPC effective marketing Web Design & Development Services

  - by Pennf0lio

  Have anyone tried to do a PPC campaign on services like, Web Design Web Development Graphic Design Logo Design Programming as an individual and not a company? I've seen companies advertise web services, one popular i've seen is PSD2HTML. But I was if it is also applicable to individuals trying to market it self. If its applicable to, can you give some example how it is being maximize. Thank You! edit: I'd like to know if PPC campaign is effective on services mentioned above as an individual and not a company.

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• Marketing for Scheduled Online Events

  - by JT703

  Last year I started working with a team on our first major web project (We, the Pixels). I believe the idea is very solid, but it has a hard requirement for a group of people being on the site for the randomly scheduled events. We are having problems getting people to come and stay for these events. What is the proper marketing approach needed to bring people to the site for these events? We have recently done the following in an attempt to fix the problem: Added email notification of new events being created Added privileges based on rank Added text throughout the site encouraging setting up the events in the future so other users can have time see that it exists. Gotten involved in with other communities that would find the site interesting in order to promote (market) the site Advertised using Google Adwords Is there an standard marketing approach for such a case as this?

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• Amazon-like ecommerce site

  - by Soule

  Hey there, My idea was to make an e-commerce site alot like Amazon. Not exactly cloning it, but since its for a niche market, i need something like it. I was thinking of using Magento or something like that to use it as a base, but I cant figure out how to allow users to: Sign Up for account, get verified by me. Allowed to add items, so they can be searchable. Product Reviews, What can I use to achieve/make this, and what are some suggestions? I can code in PHP and python, thanks!

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• Is it legal to modify MIT licensed code and sell it?

  - by Alper

  I have a project and I want to use a ready-made script that is licensed under MIT in it. But using this script separately will be redundant. So I've decided to merge my code and the MIT licensed script in the same file. (Let's say I'll modify, improve and/or add new features to it.) I'm planning to sell this work on a market, but is it fair (legally)? NOTE: Meanwhile, I'll put (refer) the MIT licensed script's copyright already in the final file.

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• How to optimize a one language website's SEO for foreign languages?

  - by moomoochoo

  DETAILS I have a website that's content is in English. It is a niche website with a global market. However I would like users to be able to find the website using their own language. The scenario I envision is that the searcher is looking for the English content, but is searching in their own language. An example could be someone looking for "downloadable English crosswords." MY IDEAS Buy ccTLDs and have them permanently redirect to subdirectories on domain.com. The subdirectories would contain html sitemaps in the target language e.g.-Redirect domain.fr to domain.com/fr OR perhaps it would be better to maintain domain.fr as an independent site in the target language with the html sitemap linking to pages on domain.com ? QUESTION Are the above methods good/bad? What are some other ways I can optimize SEO for foreign languages?

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• Is it a good idea to simplify an character -driven game engine to the point it's unnecessary to learn scripting/programming ?

  - by jokoon

  I remember, and I still think, that one cannot even make a prototyped 3D game to test just simple behaviors without using gigantic tools like unity or knowing extensive C++ programming, design pattern, a decent or basic 3D engine, etc. Now I'm wondering, since I know programming, that I'm still more lucky that the ones who need to learn programming prior to know how to make something: even scripted engines such as unity are not for kids, and to my sense they tend to dictate their ways of doing things, which is not the case with engine like ogre or irrlicht. I remember toying a little with the blender game engine, it was possible to link states or something I don't remember very well. Now I'm thinking that character driven games occupies a big part of the game market. Do you think it is a good idea to make a character-controlled oriented game engine which allows only to build AI instead of anything else ?

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• As an IT contractor, is it better to be a specialist or a jack-of-all-trades? [on hold]

  - by alimac83

  I've just entered the contracting market as a web developer and I've having a tough time figuring out how to plan for the future. Several developers I've worked with in the past have told me to become a specialist in one technology/area in order to secure the big contracts. However I've also heard from other sources that it's better to spread your expertise so that you're not limited in the types of work you can go for. Personally I've pretty much been involved in both back and front-end technologies during the course of my career, with slight variations in the weighting of each depending on the job. I don't really have a favourite - I enjoy it all. My question is mainly to the experienced contractors though: Do you feel specialising has helped your career or is it better to know a bit of everything? Thanks

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• Google Keyword Competition rating

  - by Eric

  Google offers a Keyword application that allows me to see the number of time a particular query has been made in Google. There is a column in the results named "Competition" (Actually its Concurrence in French, I'm just translating). Its a rating from 0 to 1, as in percentage. What indicator is that? EDIT * Is this something useful I should rely on? I'm not sure about how to interpret this data. Should I go for less competitive keywords with a lower number of searches or not worry about it and go for the highly searched keywords anyway? Is 50% considered high? what about 75% ? I have a very niche market that sell expensive offline services, so the very long tail is my goal (I assume). If you didn't already figured out, I'm very new to SEO =)

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• The Emergence of a New Architecture for Long-term Data Retention

  - by Claudia Caramelli-Oracle

  Dear Partner, A new research report from Wikibon explains how the combination of flash and tape makes for a superior solution for long-term data archives versus using dedupe appliances. The combination of these two technologies, that have been in the market, one for a few years and the other for decades, introduces a new concept. The concept is “Flape”, a concept first coined by Wikibon in October of 2012. Flape is a combination of Flash (SSD) technology and tape…this combination of technologies when used for long-term archiving can save IT departments as much as 300% of their overall IT budget over the course of 10 years. Do you want to know more? You can review the whole report here.

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• How do I balance program CPU reverse compatibility whist still being able to use cutting edge features?

  - by TheLQ

  As I learn more about C and C++ I'm starting to wonder: How can a compiler use newer features of processors without limiting it just to people with, for example, Intel Core i7's? Think about it: new processors come out every year with lots of new technologies. However you can't just only target them since a significant portion of the market will not upgrade to the latest and greatest processors for a long time. I'm more or less wondering how this is handled in general by C and C++ devs and compilers. Do compilers make code similar to if SSE is supported, do this using it, else do that using the slower way or do developers have to implement their algorithm twice, or what? More or less how do you release software that takes advantage of newer processor technologies while still keeping a low common denominator?

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• All About Search Engine Position Optimization

  Search engine optimization or SEO is a method increasing the amount of traffic or hits to your website, which results in making your website rank high in search engine results. These results are produced whenever an individual types in a keyword or a set of keywords in a search query in search engines like Yahoo!, Google and the like. Being high on the list of search results matters a lot because it makes you more visible to the general public, especially to your target market. This differentiates you from your competitors who may rank low in the search results, or may not even appear in the results lists at all.

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• How would I pursue a track in front-end web development?

  - by Koviko

  I've recently been put on heavy JavaScript projects and have become fond of the front-end world in comparison to the back-end. I have always been good at proper markup and CSS, and coupled with AJAX, pretty animations, and dynamically generated content, it's become a much more interesting and flashy world for me. I would like to be able to continue to hone my craft in the same way that I was able to become proficient at back-end development with PHP: getting paid to do it. How would I market myself as a front-end web developer with a strong interest in dynamic JavaScript-driven websites? Due to my strong background in back-end development, how would I find the companies that wouldn't waste my front-end skill set on simple HTML/CSS development? And as a bonus, how would I apply this to being a contractor/freelance developer rather than a salaried employee? While I like the idea of being able to remain a part of my creations, I also dislike the maintenance phase of projects.

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• New EMEA Partner Community for Hardware

  - by Julien Haye

  We are delighted to announce the availability of the EMEA HW partner community. The EMEA Partner Community for Hardware is the place where partners in Europe, Middle East and Africa can share experiences and best practices about selling and implementing Servers, Storage and Solaris based projects. You will also receive first-hand information from Oracle on products, training and tools that can help you better market, sell and implement your projects and services based on Oracle Hardware. If you are an individual  working for an Oracle partner and your job is selling, implementing or supporting Oracle Servers, Storage and Solaris projects in EMEA then this community is for you. For further information on the EMEA HW partner community and instructions on how to become a member please visit: www.oracle.com/partners/goto/hardware-emea

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