Life Technologies: Making Life Easier to Manage
- by Michael Snow
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When we’re thinking about customer engagement, we’re acutely
aware of all the forces at play competing for our customer’s attention. Solutions
that make life easier for our customers draw attention to themselves. We tend
to engage more when there is a distinct benefit and we can take a deep breath
and accept that there is hope in the world and everything isn’t designed to
frustrate us and make our lives miserable. (sigh…) When products are designed to automate
processes that were consuming hours of our time with no relief in sight, they
deserve to be recognized.
One of our recent Oracle Fusion Middleware Innovation Award
Winners in the WebCenter category,
Life Technologies, has recently posted a video promoting their “award winning”
solution. The Oracle Innovation Awards
are part of the overall Oracle Excellence awards given to customers for innovation
with Oracle products. More info here.
Their award nomination included this description:
Life Technologies delivered the My Life Service Portal as part of a
larger Digital Hub strategy. This Portal
is the first of its kind in the biotechnology service providing industry. The Portal provides access to Life
Technologies cloud based service monitoring system where all customer deployed
instruments can be remotely monitored and proactively repaired. The portal provides alerts from these cloud
based monitoring services directly to the customer and to Life Technologies
Field Engineers. The Portal provides
insight into the instruments and services customers purchased for the purpose
of analyzing and anticipating future customer needs and creating targeted sales
and service programs. This portal not only provides benefits for Life
Technologies internal sales and service teams but provides customers a central
place to track all pertinent instrument information including:
instrument service history
instrument status and previous activities
instrument performance analytics
planned service visits
warranty/contract information
discussion forums
social networks for lab management and collaboration
alerts and notifications on all of the above
team scheduling for instrument usage
promote optional reagents required to keep instruments performing
From their website
The Life
Technologies Instruments & Services Portal Helps You Save Time and Gain
Peace of Mind
Introducing
the new, award-winning, free online tool that enables easier management of your
instrument use and care, faster response to requests for service or service
quotes, and instant sharing of key instrument and service information with your
colleagues.
Now – this unto itself is obviously beneficial for their
customers who were previously burdened with having to do all of these tasks
separately, manually and inconsistently by nature. Now – all in one place and
free to their customers – a portal that ties it all together. They now have
built the platform to give their customers yet another reason to do business
with them – Their headline on their product page says it all: “Life is now easier to manage - All your instrument use and care in one
place – the no-cost, no-hassle Instruments and Services Portal.” Of course – it’s
very convenient that the company name includes “Life” and now can also promote
to their clients and prospects that doing business with them is easy and their sophisticated
lab equipment is easy to manage. In an industry full of PhD’s – “Easy” isn’t
usually the first word that comes to mind, but Life Technologies has now tied
the word to their brand in a very eloquent way.
Between our work lives and family or personal lives, getting
any mono-focused minutes of dedicated attention has become such a rare
occurrence in our current era of multi-tasking that those moments of focus are
highly prized. So – when something is done really well – so well that it becomes captivating and urges sharing
impulses – I take notice and dig deeper and most of the time I discover other
gems not so hidden below the surface. And then I share with those I know would enjoy and understand.
In the spirit of full disclosure, I must admit here that the
first person I shared the videos below with was my daughter. She’s in her
senior year of high school in the midst of her college search. She’s passionate
about her academics and has already decided that she wants to study
Neuroscience in college and like her mother will be in for the long haul to a
PhD eventually. In a summer science program at Smith College 2 summers ago – she sent
the family famous text to me – “I just dissected a sheep’s brain – wicked cool!”
– This was followed by an equally memorable text this past summer in a research
mentorship in Neuroscience at UConn – “Just sliced up some rat brain. Reminded
me of a deli slicer at the supermarket… sorry I forgot to call last night…”
So… needless to say – I knew I had an audience that would
enjoy and understand these videos below and are now being shared among her science
classmates and faculty. And evidently - so does Life Technologies! They’ve done a great job on these making them fun
and something that will easily be shared among their customers social networks.
They’ve created a neuro-archetypal character, “Ph.Diddy” and know that their world of clients
in academics, research, and other institutions would understand and enjoy the “edutainment” value in this series of videos on their YouTube channel that pokes fun at the stereotypes while also promoting their products at the same time. They use their Facebook page for additional engagement with their clients and as another venue to promote these videos.
Enjoy this one as well! More to be found here: http://www.youtube.com/lifetechnologies
Stay tuned to this Oracle WebCenter blog channel. Tomorrow we'll be taking a look at another winner of the Innovation Awards, LADWP - helping to keep the citizens of Los Angeles engaged with their Water and Power provider.
