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  • The Advantages of Using SEO For Your Website

    If you've engaged in online marketing then you will know that there are numerous ways in which to implement this. Some of these methods include, pay per click, email marketing, lead generation, social media and plenty more. There is one method however which should be used as part of any online marketing strategy; this is search engine optimisation (SEO).

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  • Script to create or drop all primary keys now on TechNet Wiki.

    - by John Paul Cook
    I posted my script to create or drop all primary keys on the TechNet Wiki. You can find it at http://social.technet.microsoft.com/wiki/contents/articles/script-to-create-or-drop-all-primary-keys.aspx . I first published the script here in 2009 and I've always wanted a way for the community to enhance it or correct it. The TechNet Wiki makes that possible. Visit the Wiki and see if you like this approach to publishing scripts....(read more)

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  • Leveraging Search Engine Optimization

    More and more companies are strengthening their online presence by using a combination of online and offline marketing tools and techniques. Search engine optimization, presence on social media as well as YouTube and MySpace promotions can serve as powerful tools in your website marketing arsenal.

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  • The State of the Internet -- Retail Edition

    - by David Dorf
    Over at Business Insider, there's a great presentation on the State of the Internet done in the Mary Meeker style.  Its 138 slides so I took the liberty of condensing it down to the 15 slides that directly apply to the retail industry.  However, I strongly recommend looking at the entire deck when you have time.  And while you're at it, Business Insider just launched a retail portal that's dedicated to retail industry content.  Please check it out as well.  My take-aways are below after the slide show. &amp;amp;amp;amp;lt;span id=&amp;amp;amp;amp;quot;XinhaEditingPostion&amp;amp;amp;amp;quot;&amp;amp;amp;amp;gt;&amp;amp;amp;amp;lt;/span&amp;amp;amp;amp;gt; [Source: Business Insider] Here are a few things I took away from the statistics: Facebook and Twitter are in their infancy.  While all retailers should have social programs, search is still the driver and therefore should receive the lions share of investment.  Facebook referrals are up 92% year-over-year, but Google still does 80% of the referrals. E-commerce continues to grow at breakneck speed, but in-store commerce is still king. Stores are not showrooms yet.  And social commerce pure-plays like Gilt and Groupon are tiny but worthy of some attention. There are more smartphones than PCs on the internet, and the disparity will continue to grow. PC growth will be flat and Tablet use will continue to grow. Mobile accounts for 12% of all internet traffic. A quarter of smartphone sales come from China, so anyone with a presence there better have a strong mobile strategy. 38% of people have used their smartphone to make a purchase, and many use their smartphones inside stores.  Smartphones are a critical consumer tool for shopping. Mobile is starting to drive significant traffic to e-commerce sites, especially tablets.  Tablet strategies are crucial for retailers. Mobile payments from the likes of Paypal and Square are growing quickly.  It will be interesting to see how NFC plays in this area. Mobile operating systems are losing market share to iOS and Android.  I wonder in Microsoft can finally make a dent? The internet is being dominated by mobile devices, and retailers had better have a strong mobile strategy to meet consumer demand.

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  • Windows Azure : Microsoft propose 3 mois d'essai gratuits à sa plateforme Cloud dédiée aux développeurs .NET, Web et Java

    Windows Azure : Microsoft propose 3 mois d'essai gratuits A sa plateforme Cloud dédiée aux développeurs Microsoft identifiait avec nous en octobre 2011 cinq types de scénarios d'utilisation d'Azure : les réseaux sociaux (Social Gaming, campagne marketing ou outil d'analyse tel que Superviz.in de Tequila Rapido), les objets connectés et les services associés (push de notification, stockage de données dans le cloud, synchronisation de différents devices via le cloud, etc.), les sites de e-commerce et les sites à forte audience, les domaines qui ont besoin d'une forte puissance de calcul (calcul de risque dans la finance, modélisation 3D, Rendering, simulation scientifique, etc.), et les applications mobiles (smar...

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  • Is the Website Dead?

    Has social networking become "the" way to be found on the World Wide Web? What is the impact of this frenzy of online activity? Is this networking phenomenon fast replacing the "traditional" website?

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  • Solera Networks Threat Predictions for 2012, Solutions

    Legitimate sites are often trusted by their visitors, which makes them a perfect target for cybercriminals. Solera lists attacks on legitimate, yet compromised sites as a growing trend for 2012 due to the increased amount of such sites containing unpatched vulnerabilities. Once compromised, hackers can use the legitimate sites to redirect unsuspecting visitors and put them in harm's way. According to Solera, malicious spam is another undesirable item that should increase in 2012. Various methods, such as email, instant messaging, attachments, malicious links, and social networks will cont...

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  • Impatient Customers Make Flawless Service Mission Critical for Midsize Companies

    - by Richard Lefebvre
    At times, I can be an impatient customer. But I’m not alone. Research by The Social Habit shows that among customers who contact a brand, product, or company through social media for support, 32% expect a response within 30 minutes and 42% expect a response within 60 minutes! 70% of respondents to another study expected their complaints to be addressed within 24 hours, irrespective of how they contacted the company. I was intrigued when I read a recent blog post by David Vap, Group Vice President of Product Development for Oracle Service Cloud. It’s about “Three Secrets to Innovation” in customer service. In David’s words: 1) Focus on making what’s hard simple 2) Solve real problems for real people 3) Don’t just spin a good vision. Do something about it  I believe midsize companies have a leg up in delivering on these three points, mainly because they have no other choice. How can you grow a business without listening to your customers and providing flawless service? Big companies are often weighed down by customer service practices that have been churning in bureaucracy for years or even decades. When the all-in-one printer/fax/scanner I bought my wife for Christmas (call me a romantic) failed after sixty days, I wasted hours of my time navigating the big brand manufacturer’s complex support and contact policies only to be offered a refurbished replacement after I shipped mine back to them. There was not a happy ending. Let's just say my wife still doesn't have a printer.  Young midsize companies need to innovate to grow. Established midsize company brands need to innovate to survive and reach the next level. Midsize Customer Case Study: The Boston Globe The Boston Globe, established in 1872 and the winner of 22 Pulitzer Prizes, is fighting the prevailing decline in the newspaper industry. Businessman John Henry invested in the Globe in 2013 because he, “…believes deeply in the future of this great community, and the Globe should play a vital role in determining that future”. How well the paper executes on its bold new strategy is truly mission critical—a matter of life or death for an industry icon. This customer case study tells how Oracle’s Service Cloud is helping The Boston Globe “do something about” and not just “spin” it’s strategy and vision via improved customer service. For example, Oracle RightNow Chat Cloud Service is now the preferred support channel for its online environments. The average e-mail or phone call can take three to four minutes to complete while the average chat is only 30 to 40 seconds. It’s a great example of one company leveraging technology to make things simpler to solve real problems for real people. Related: Oracle Cloud Service a leader in The Forrester Wave™: Customer Service Solutions For Small And Midsize Teams, Q2 2014

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  • How do you transition from a desktop developer to a web based role?

    - by Fanatic23
    Background: Developer with loads of experience in desktop computing. C++, Java etc Wants to dabble in: Living social. Yeah, you guessed it right -- website development. Perhaps will need to learn PHP or Javascript, SOAP, XML etc. Positives: Knows nothing about ASP or jQuery -- clean slate really. What's that 1 piece of advice that you'd give here? Could be anything: choice of technology, frameworks, potential pitfall and portability issues etc.

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  • SQLU Professional Development Week: The Difference Between Your Business and Community Presence

    - by andyleonard
    Introduction Proto-earth , dinosaurs , and the days when your personal and business profiles were separate and distinct. What do these things all have in common? They are all in the past. Background Checks Corporate background checks now routinely include a search for social media profiles, forum posts, and blogs. As professionals are learning, the things you say and do in your "off-work hours" can and will be used against you - even after you're hired and have been doing the job awhile . One point?...(read more)

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  • Make Money Online - Use SEO

    Do you want a method to improve your e-marketing results? Then you have to try to take advantage of search engine optimization (SEO) and social media optimization. In this article we are going to give you six helpful tips on doing just that.

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  • Data Virtualization: Federated and Hybrid

    - by Krishnamoorthy
    Data becomes useful when it can be leveraged at the right time. Not only enterprises application stores operate on large volume, velocity and variety of data. Mobile and social computing are in the need of operating in foresaid data. Replicating and transferring large swaths of data is one challenge faced in the field of data integration. However, smaller chunks of data aggregated from a variety of sources presents and even more interesting challenge in the industry. Over the past few decades, technology trends focused on best user experience, operating systems, high performance computing, high performance web sites, analysis of warehouse data, service oriented architecture, social computing, cloud computing, and big data. Operating on the ‘dark data’ becomes mandatory in the future technology trend, although, no solution can make dark data useful data in a single day. Useful data can be quantified by the facts of contextual, personalized and on time delivery. In most cases, data from a single source may not be complete the picture. Data has to be combined and computed from various sources, where data may be captured as hybrid data, meaning the combination of structured and unstructured data. Since related data is often found across disparate sources, effectively integrating these sources determines how useful this data ultimately becomes. Technology trends in 2013 are expected to focus on big data and private cloud. Consumers are not merely interested in where data is located or how data is retrieved and computed. Consumers are interested in how quick and how the data can be leveraged. In many cases, data virtualization is the right solution, and is expected to play a foundational role for SOA, Cloud integration, and Big Data. The Oracle Data Integration portfolio includes a data virtualization product called ODSI (Oracle Data Service Integrator). Unlike other data virtualization solutions, ODSI can perform both read and write operations on federated/hybrid data (RDBMS, Webservices,  delimited file and XML). The ODSI Engine is built on XQuery, hence ODSI user can perform computations on data either using XQuery or SQL. Built in data and query caching features, which reduces latency in repetitive calls. Rightly positioning ODSI, can results in a highly scalable model, reducing spend on additional hardware infrastructure.

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  • How should I land my next consulting gig? [closed]

    - by MrOodles
    For the last couple of years, I've been working on speculative projects, expanding my skillset with side work, and paying the bills while having a blast consulting for startups. However, for a number of personal reasons, I need to spend the next 6-9 months maximizing my cash income. I want to put this into effect starting in early August. So that means I have one month to put the necessary client list/portfolio/resume together to start making this happen. As a programmer, I am very proficient in building Django web apps. I can write the necessary SQL, python, javascript, and css to build every part of a Django app, and then do the system administration necessary to deploy on AWS using EC2. I can also rig up a CDN to work seemlessly with the app using S3 and Cloudfront. I have built GIS applications using GeoDjango and PostGIS, and I have constructed social video apps by implementing Encoding.com as a service to prepare raw video files for consumption on the web. I am also moderately proficient in programming PHP, Java, and C#. I have built web apps in PHP, and desktop apps in Java and C#. I have dabbled with Android applications and iPhone apps, but nothing I would show off. I have experience doing SEO, social media marketing, and content marketing. Many of my clients have needed their apps promoted after they were built, and I was always happy to oblige when I could. I have also worked with biometrics technology including fingerprints for government contractors. This was as much a business analyst role as it was a programming gig, as I had to help answer RFPs, make checklists, and work around reems and reems of regulations to build applications that met very large bureaucratic requirements. I only have two real requirements for my next gig(s): 1) Work remotely. I live in North East Ohio, and I don't plan on leaving, but I wouldn't mind traveling one or two weeks out of every month to service clients who need on-site help. 2) $60.00hr-$∞ USD contracting rate. So what should I do for the next 30 days to achieve this? Should I target some large company and learn the requisite buzzwords to impress them? Should I learn some new language or technology? Polish some skill that I already have? Should I build something using my current skillset, or with some new technology? Should I put a website for my consultancy together to market myself? Should I do that using latest technology x, y, and z? Or should I just slap something up on Tumblr? I'm willing to do anything (moral) over the next 4 weeks to put myself into a position to maximize my income, and I'm open to all and every idea Programmers users may have. Let me hear them.

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  • The Softer Side of Customer Experience

    - by Christina McKeon
    It’s election season in the U.S., and you know what that means. It means I stop by the recycling bin in my garage before entering the house with the contents of my mailbox. A couple of weeks ago, I was doing my usual direct mail purge when I came across a piece from The Container Store®. This piece would have gone straight to the recycling bin, but the title stopped me: Learn what WE STAND FOR! Under full disclaimer, I’m probably a “frequent flier” at The Container Store. One can never be too organized! Now, back to the direct mail piece. I opened it to discover that The Container Store has taken their customer experience beyond “a shopping experience that makes you smile” to giving customers more insight and transparency into how they feel about their employees, the vendors they partner with, and the communities they live in. The direct mail piece included several employees showcasing a skill, hobby or talent with their photo and a personal note that used one word to describe what these employees believe The Container Store stands for. I do not recall the last time I read through an entire piece of direct mail. But this time, I pored over all the comments and photos.  Summer, a salesperson, believes that one word is PASSION. Thomas in distribution center inventory systems chooses the word ACTION. The list goes on to include MATCHLESS, FUN, FAMILY, LOVE, and EMPOWERMENT. The Container Store is running a contest asking you to tell them what nonprofit organization you stand for. Anyone can submit their favorite nonprofit to win cash, products and services from The Container Store. Don’t forget about the softer side of customer experience. With many organizations working feverishly to transform their business into being more customer-centric, it’s easy to get caught up in processes and technology. Focusing on people and social responsibility often falls behind and becomes a lower priority. Keeping people and social responsibility at the forefront is crucial. Your customers will use your processes and technology, but they will see or hear your people and feel their passion. The latter is what they will remember most about your brand. I’m sure there are many other great examples of the softer side of customer experience. Please share your examples in the comments section.

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  • Read How to Set Up a Website Here

    Websites are cool and most of the time free so it is understandable that a lot of people want to have one of their own. Social networking websites such as Facebook and MySpace has already made this possible but these websites provide limitations for their members.

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  • Should users be deleted after inactivity on a website?

    - by Hovaness Bartamian
    When you have a social website or a website where you can register, would you eventually delete them after a certain time (after a year of inactivity) or would you rather keep their account records for ever? I know websites like Facebook have large amount of inactive, duplicated and fake accounts. So I'm wondering if after two years of inactivity it would be alright to send the account a warning email of deletion unless they log in. Just thinking of a clean and efficient database management or any implications this may cause to new potential users.

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  • Preventing Users/Groups from accessing certain Domains

    - by ncphillips
    I have created a Study account which I use when doing anything school related work. It's purpose is to remove the distractions of my normal account, such as social media and news websites. I know /etc/hosts can be edited to block certain domains from being accessed, but this is for all Users, and I don't want to have to switch in and out of Admin to change it every time I want to focus. Is there any way to block these domains for specific Users or Groups?

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  • L'application mobile de Facebook bientôt capable de savoir la musique que vous écoutez, à la manière de Shazam

    L'application mobile de Facebook bientôt capable de savoir la musique que vous écoutez, à la manière de Shazam Vous avez sans doute déjà entendu parler ou utilisé une application capable d'identifier de la musique ou de reconnaître une émission de télévision à l'instar du populaire Shazam, SoundHound ou même Midomi. La nouvelle mise à jour de l'application mobile de Facebook (sur Android et iOS) se dote de cette nouvelle fonctionnalité ; le réseau social va pouvoir reconnaître le morceau écouté...

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  • Adding Facebook Open Graph Tags to an MVC Application

    - by amaniar
    If you have any kind of share functionality within your application it’s a good practice to add the basic Facebook open graph tags to the header of all pages. For an MVC application this can be as simple as adding these tags to the Head section of the Layouts file.<head> <title>@ViewBag.Title</title> <meta property="og:title" content="@ViewBag.FacebookTitle" /> <meta property="og:type" content="website"/> <meta property="og:url" content="@ViewBag.FacebookUrl"/> <meta property="og:image" content="@ViewBag.FacebookImage"/> <meta property="og:site_name" content="Site Name"/> <meta property="og:description" content="@ViewBag.FacebookDescription"/></head>  These ViewBag properties can then be populated from any action: private ActionResult MyAction() { ViewBag.FacebookDescription = "My Actions Description"; ViewBag.FacebookUrl = "My Full Url"; ViewBag.FacebookTitle = "My Actions Title"; ViewBag.FacebookImage = "My Actions Social Image"; .... } You might want to populate these ViewBag properties with default values when the actions don’t populate them. This can be done in 2 places. 1. In the Layout itself. (check the ViewBag properties and set them if they are empty) @{ ViewBag.FacebookTitle = ViewBag.FacebookTitle ?? "My Default Title"; ViewBag.FacebookUrl = ViewBag.FacebookUrl ?? HttpContext.Current.Request.RawUrl; ViewBag.FacebookImage = ViewBag.FacebookImage ?? "http://www.mysite.com/images/logo_main.png"; ViewBag.FacebookDescription = ViewBag.FacebookDescription ?? "My Default Description"; }  2. Create an action filter and add it to all Controllers or your base controller. public class FacebookActionFilterAttribute : ActionFilterAttribute { public override void OnActionExecuting(ActionExecutingContext filterContext) { var viewBag = filterContext.Controller.ViewBag; viewBag.FacebookDescription = "My Actions Description"; viewBag.FacebookUrl = "My Full Url"; viewBag.FacebookTitle = "My Actions Title"; viewBag.FacebookImage = "My Actions Social Image"; base.OnActionExecuting(filterContext); } } Add attribute to your BaseController. [FacebookActionFilter] public class HomeController : Controller { .... }

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