How Oracle Data Integration Customers Differentiate Their Business in Competitive Markets
- by Irem Radzik
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With data being a central force in driving innovation and
competing effectively, data integration has become a key IT approach to remove
silos and ensure working with consistent and trusted data. Especially with the release of 12c version, Oracle Data Integrator and Oracle
GoldenGate offer easy-to-use and high-performance solutions that help
companies with their critical data initiatives, including big data
analytics, moving to cloud architectures, modernizing and connecting transactional
systems and more.
In a recent press release we announced the great momentum and analyst recognition Oracle Data Integration products have achieved in the data integration and replication market. In this press release we described some of the key new features of Oracle Data Integrator 12c and Oracle
GoldenGate 12c. In addition, a few from our 4500+ customers explained how Oracle’s data integration platform helped them achieve their business goals. In
this blog post I would like to go over what these customers shared about their experience.
Land O’Lakes is one of America’s premier member-owned
cooperatives, and offers an extensive line of agricultural supplies, as well as production
and business services. Rich Bellefeuille, manager, ETL & data
warehouse for Land
O’Lakes told us how GoldenGate helped them modernize their critical ERP system
without impacting service and how they are moving to new projects with Oracle
Data Integrator 12c: “With Oracle GoldenGate 11g, we've been able to migrate our
enterprise-wide implementation of Oracle’s JD Edwards EnterpriseOne, ERP
system, to a new database and application server platform with minimal downtime
to our business. Using Oracle GoldenGate 11g we reduced database migration time from nearly 30 hours to less than 30
minutes. Given our quick success, we are considering expansion of our
Oracle GoldenGate 12c footprint. We are also in the midst of deploying a
solution leveraging Oracle Data Integrator 12c to manage our pricing data to
handle orders more effectively and provide a better relationship with our
clients. We feel we are gaining higher productivity and flexibility with
Oracle's data integration products."
ICON, a global provider of
outsourced development services to the pharmaceutical, biotechnology and
medical device industries, highlighted the competitive advantage that a solid
data integration foundation brings. Diarmaid O’Reilly, enterprise data
warehouse manager, ICON plc said “Oracle Data Integrator enables us to align clinical trials
intelligence with the information needs of
our sponsors. It helps differentiate ICON’s services in an
increasingly competitive drug-development industry." You can find more info on ICON's implementation here.
A popular use case for Oracle GoldenGate’s
real-time data integration is offloading operational reporting from critical
transaction processing systems. SolarWorld, one of the world’s largest
solar-technology producers and the largest U.S. solar panel manufacturer,
implemented Oracle GoldenGate for real-time data integration of manufacturing
data for fast analysis. Russ Toyama, U.S. senior database
administrator for SolarWorld told us real-time
data helps their operations and GoldenGate’s solution supports high performance
of their manufacturing systems: “We use Oracle GoldenGate for real-time data integration into our
decision support system, which performs real-time analysis for manufacturing
operations to continuously improve product quality, yield and efficiency. With reliable and low-impact data
movement capabilities, Oracle GoldenGate also helps ensure that our critical
manufacturing systems are stable and operate with high performance." You can watch the full interview with SolarWorld's Russ Toyama here.
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Starwood Hotels and Resorts is one of
the many customers that found out how well Oracle Data Integration products
work with Oracle Exadata. Gordon Light, senior director of
information technology for StarWood Hotels, says they had notable performance gain in loading Oracle Exadata reporting environment: “We leverage Oracle GoldenGate to
replicate data from our central reservations systems and other OLTP databases –
significantly decreasing the overall ETL duration.
Moving forward, we plan to use Oracle GoldenGate to help the
company achieve near-real-time reporting.”You can listen about Starwood Hotels' implementation here.
Many companies combine the power of
Oracle GoldenGate with Oracle Data Integrator to have a single, integrated data integration platform for variety of use cases across the enterprise. Ufone is another good example of
that. The leading mobile communications service provider of Pakistan has improved customer
service using timely customer data in its data warehouse. Atif Aslam, head of management
information systems for Ufone says: “Oracle Data Integrator and Oracle
GoldenGate help us integrate information from various systems and provide
up-to-date and real-time CRM data updates hourly, rather than daily. The
applications have simplified data warehouse operations and allowed business
users to make faster and better informed decisions to protect revenue in the
fast-moving Pakistani telecommunications market.” You can read more about Ufone's use case here.
In our Oracle Data Integration 12c launch
webcast back in November we also heard from BT’s CTO Surren Parthab about their use of
GoldenGate for moving to private cloud architecture. Surren also shared his
perspectives on Oracle Data Integrator 12c and Oracle GoldenGate 12c releases.
You can watch the video here.
These are only a few examples of leading companies that have made data
integration and real-time data access a key part of their data governance and IT modernization initiatives. They have
seen real improvements in how their businesses operate and differentiate in
today’s competitive markets. You can read about other customer examples in our
Ebook: The Path to the Future and access resources including white papers, data sheets, podcasts and more via our Oracle Data
Integration resource kit.
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