724% Return on an SFA project with Oracle Sales Cloud and Marketing Cloud combined!
- by Richard Lefebvre
Oracle Sales Cloud and Marketing Cloud
customer Apex IT gained just that?a 724% return on investment (ROI)
when it implemented these Oracle Cloud solutions in its fast-moving,
rapidly-growing business.
Apex IT was just announced as a winner of the Nucleus Research 11th annual Technology ROI Awards.
The award, given by the analyst firm, highlights organizations that
have successfully leveraged IT deployments to maximize value per dollar
spent.
Fast Facts:
Return on Investment – 724%
Payback – 2 months
Average annual benefit – $91,534
Cost : Benefit Ratio – 1:48
Business Benefits
In addition to the ROI and cost metrics
the award calls out improvements in Apex IT’s business operations—across
both Sales and Marketing teams:
Improved ability to identify new opportunities and focus sales resources on higher-probability deals
Reduced administration and manual lead tracking—resulting in more time selling and a net new client increase of 46%
Increased campaign productivity for both Marketing and Sales,
including Oracle Marketing Cloud’s automation of campaign tracking and
nurture programs
Improved margins with more structured and disciplined sales processes—resulting in more effective deal negotiations
Read the full Apex IT ROI Case Study. You also can learn more about Apex IT’s business, including the company’s work with Oracle Sales and Marketing Cloud on behalf of its clients.
You can point your prospects and customers to the CX blog for a similar recap of the Apex IT award and a link to the Case Study.
